there are 10 structure of a persuasive essay

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Persuasive Essay Outline – Examples, Templates & Structure

Amanda Green was born in a small town in the west of Scotland, where everyone knows everyone. I joined the Toastmasters 15 years ago, and I served in nearly every office in the club since then. I love helping others gain confidence and skills they can apply in every day life.

Writing a good persuasive essay can help convince others of a point that means a lot to you. It can be anything from an environmental crisis to something as simple as the importance of ebooks to the modern reader. But how do you write a persuasive essay? Where do you even start? Right here! I’ll explain everything you need to know and even show you an example of a persuasive essay.

What Is a Persuasive Essay?

Persuasive essays are meant to convince someone or a group of people to agree with you on a certain topic or point of view. As the writer, you’ll use definitive evidence, simple reasoning, and even examples to support your argument and persuade them to understand the point of the essay.

Why Write a Persuasive Essay?

Believe it or not, you’ll have to form convincing arguments throughout real life. This could be in the form of college essays or academic essays, speeches for debate club that requires a valid argument, or even presenting an idea for change to your town council.

Argumentative vs. Persuasive Essay

An argumentative essay presents an argument on a specific topic and tries to persuade people to accept that argument as valid. It uses evidence, logic, and sometimes counterarguments to support the main point.

A persuasive essay is similar but presents an argument and focuses more on appealing to the reader’s emotions and values to convince them of your point of view. Think of it as convincing vs. persuading. And, yes, persuasive essays can also use evidence, but they often rely more on personal anecdotes and moral appeals to plead their case.

Let me give you an example. I’m a content writer, but I’m also a published author. If I were going to write an argumentative essay, I’d probably choose a topic like “Do you think authors should self-edit their work?”

But if I were doing a persuasive essay with a similar angle, the topic would look more like “The benefits of self-editing for authors.” Make sense?

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Basically, the main difference between argumentative and persuasive essays is all in the emphasis placed on logic and emotion.

How Many Paragraphs in a Persuasive Essay?

A decent persuasive essay should be around five or six paragraphs with double line spacing, depending on the topic, and can range from 500-2000 words in length. This includes your introduction and conclusion.

Introduction of a Persuasive Essay Example

Our world is facing a crisis, and that crisis is plastic pollution! Every day, a disgusting amount of plastic waste is just dumped into our oceans, killing and harming innocent marine life and ultimately affecting the entire food chain, including us.

Even though there is a clear and present danger that plastic presents, there are still a lot of people and corporations that continue to use single-use plastics with zero regards for their impact on our environment. It’s time for people to really look around and take some responsibility.

We can make a change by learning and using environmentally friendly alternatives in our everyday lives. So, in this essay, I’ll argue that using reusable bags, water bottles, and containers is not only necessary for the health of our precious planet but also a simple and effective way to make a real difference.

A Persuasive Essay Structure

As persuasive essay writers, you can write it however you like, but to follow a traditional persuasive essay structure, use this basic layout to get an effective paper:

• An Introduction: You need a good hook to grab the reader’s attention, a thesis statement presenting the main argument, and a roadmap of the essay, so they know what to expect.
• The Body Paragraphs: 2-3 paragraphs should suffice to provide strong evidence, examples, and any reasoning to support the thesis statement. Each paragraph should focus on a single main idea. 
• The Counterargument: This section acknowledges and refutes the opposing viewpoint, strengthening your argument but still without being as forward as an argumentative essay.
• A Conclusion or Closing Statement: Here is where you would summarize the main points of the essay and a restatement of the thesis, including a call to action for the reader and/or a final thought.

In the end, a persuasive essay usually consists of 5-6 paragraphs and needs to be clear, concise, and logically structured to really persuade the reader on the point.

Tips for Persuasive Writing

• Choose a strong, clear thesis statement that presents your argument well.
• Know your audience and tailor your language and arguments to them. You’ll need a different approach if you’re speaking to a group of teenagers versus a team of adults.
• Use credible and reliable sources to support your argument so no one can second guess your point.
• Expect that people will have counterarguments and prepare a few talking points to address them.
• Use strong pieces of evidence and back them up with facts, statistics, examples, and personal anecdotes. Putting a personal touch on it helps ground the essay and lets people know you’re serious about the topic.
• Use an emotional appeal to engage the reader and make a personal connection to your argument. Basically, tug at their heartstrings and play into their guilt.
• Use clear and concise wordage. Try and avoid confusing technical jargon that might confuse people, and maintain a consistent tone throughout the essay.
• Make sure you’re confident and use an assertive tone but avoid being overly aggressive or confrontational. That will just spark a fight.
• Finish up with a powerful call to action or a final thought that leaves a lasting impact on the reader or listener.
• Use the same font throughout your essay, even for headings and titles. Go with easy-to-read fonts like Calibri, Times New Roman, or Garamond.
• Proofread and edit your essay for clarity, grammar, and style. I cannot stress this one enough. If you’re not confident, use programs like Grammarly to help spot typos and inconsistencies.

Persuasive Essay Topic Ideas

If you’re stuck on some ideas of what to form your essay around, here’s a list of some popular topics to inspire you.

• Importance of recycling and reducing waste in today’s climate.
• The need for stricter gun control laws all over the world.
• A paper on abortion rights in today’s age.
• Benefits of alternative energy sources over fossil fuels and how we can be using them.
• How social media has negative impacts on mental health in kids.
• Key benefits of a vegetarian or vegan diet and how it can help the planet.
• The value of a college education.
• Rise of plastic pollution on the environment and sea life and how it is affecting us.
• Why physical exercise and leading an active lifestyle are important.
• The dangers of texting while driving.
• How our public schools need better funding.
• Benefits of a diverse and inclusive workplace both online and in-person.

Any of these could be used as logical arguments. Still, to make a persuasive argument from either of them, just follow the basic persuasive essay outline examples I’ve given you.

Example of a Persuasive Essay

Introduction.

In today’s age of ever-changing technology, the way we consume and experience books have changed dramatically in just a short time. While physical books were once the only option, ebooks have grown increasingly popular in recent years. In my essay, I’ll argue that, while we all still love paperbacks and hardcovers, ebooks offer so many benefits over physical books, making them the number one choice for most readers today.

Body Paragraph 1: Convenience

Ebooks are convenient; there’s just no denying it. They’re easily accessible through devices like smartphones, tablets, and e-readers, and they allow readers to carry hundreds of books with them at all times. This makes them perfect for traveling or heading to work, or even going to the gym. Readers can now have an entire library with them without the added weight of physical books. Plus, ebooks are easily bought online with just the click of a button, further adding to their convenience.

Body Paragraph 2: Customization

Ebooks offer a level of customization that physical books just can’t match. For one, the font size can be adjusted for easier reading, which is great for those who have eyesight problems. The background color can also be changed from light to dark to reduce eye strain. Personally, as someone who suffers from Meniere’s disease, this is a great feature. All of these options make ebooks a great choice for people with visual impairments, neurological disorders, or reading difficulties.

Body Paragraph 3: Affordability

Ebooks are often far cheaper than physical books, especially when purchased in bulk. You can get an entire series for a fraction of the cost of one paperback. This makes them a more accessible option for budget-conscious readers and people who simply don’t have the disposable funds for books. Also, tons of ebooks are available for free, which is a great option for readers that are looking for ways to save money but keep up with their reading habits.

Body Paragraph 4: Environmentally Friendly

626,000 tons of paper is used to produce all the books we see published every year. That’s a scary number when you consider the rate of deforestation and the state of our world in terms of global warming. We simply can’t afford to move ahead at a rate like that. Ebooks help tackle the issue because they require zero trees to produce.

In conclusion, ebooks offer endless benefits over physical books, including convenience, customization, and affordability. While physical books will always hold a special place in our hearts, you have to admit that the benefits of ebooks just can’t be ignored. For modern, busy, on-the-go readers, ebooks are the preferred choice. It’s time to embrace the digital age and make the switch to ebooks.

Now Write Your Persuasive Essay!

I hope this guide has helped you figure out persuasive essay writing and how to put together powerful arguments. Just stick to the facts and ease the reader into your point with gentle arguments that continue to prove your point. Don’t be afraid to get personal if it can help the essay and convince the reader.

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How to Write a Perfect Persuasive Essay

Table of contents:

• Structure and format

Persuasive vs. argumentative essay

• Persuasive essay introduction
• Persuasive essay body part
• Persuasive essay conclusion

Writing tips

A persuasive essay is an important tool in an Australian student’s repertoire. It will be useful not only for your assignments, but sets a good foundation for your life outside of high school, VET, or university as well, when you may have to negotiate with bosses, persuade customers to purchase your amazing goods, or even calm down an upset child.

But how do you write a 5 paragraph persuasive essay which will get you that coveted high grade? Your teacher or professor will be using a specific rubric to set your grades for these kinds of assignments. Let’s take a look.

Persuasive essay structure and format

The basic structural persuasive essay outline is, indeed, 5 paragraphs. It can be more, of course, and often will be, as you should try to keep each point supporting your main argument, or thesis , to one paragraph.

Typical structure for a persuasive essay:

• Introduction
• Body paragraphs (3 or more)

This is the fundamental layout: you will start with one paragraph as an introduction, then go on to write three or more paragraphs containing the body of your essay, then finally your conclusion, wrapping everything up with a neat little bow on top.

You may have also heard of argumentative essays and wonder what the difference is from a persuasive essay. Simply put, an argumentative essay must be based on cold hard facts which have been researched and are verifiable. It must be an essay devoted to the arguments in favour of a particular topic.

However, a persuasive essay has a wider range of resources available, as its only goal is to persuade the reader of the thesis. You can use appeals to emotion, social validation, stories and anecdotes, as well as of course facts and logic to persuade your audience. Think of the difference between a politician trying to persuade people to vote for him or her versus a scientist laying out the evidence they have gathered.

Part 1: Persuasive essay introduction

You begin with a hook , grabbing your audience’s attention from the start with your very first sentence. This can take the form of a relevant quote, or perhaps a personal anecdote, an interesting statistic or fact, an outrageous statement, or a question.

Having seized your reader’s attention, you will need to define who that reader should be. Make the definition of your intended audience clear, whether that’s your teacher, your fellow students, cat owners, fans of Star Wars, or Pokémon collectors.

The third and final part of the intro should consist of your thesis . This is a clear, strong, focused sentence that tells the reader the specific topic or purpose you’re writing about. It is your essay’s foundation, and everything else you will say in the essay rests on it. This is not the time to be wishy-washy or half-hearted; you must take an active, bold stance on the issue of your choice.

If you are not sure how to start persuasive essay, or feel you need prompts or samples of ideas, try looking at the news, whether local to your college or high school, or Aussie news in general. Use the techniques of making a checklist of questions or opinions you have about the world or about Australia, then proceed step by step through your worksheet. Do some research about your topics and find out which one inspires you the most. 

Once you’ve made your thesis statement you can continue onward and write the body of your essay.

Part 2: Persuasive essay body paragraphs

Your essay’s body is the meat of the essay. It’s where you do the actual persuading to convince people to believe in your thesis. You should have at least three paragraphs’ worth of evidence for your argument, and if you do not, it’s likely that your thesis isn’t strong enough. If that’s the case, take a step back, and come up with ideas for a statement you feel strongly about, and take your topic from there.

Each separate point you make in defence of your thesis should be contained in a body paragraph of its own, and any facts, examples, stats, or quotes backing up that point included in the same paragraph. Take the time to fully examine each of your points and their meaning. You will also need to consider what someone who disagreed with your thesis might say in response and try to counteract their argument before they can make it.

If appropriate, it may well be worth conceding to, or finding common ground with, any opponents. Anticipating their arguments and agreeing where necessary is a show of strength and confidence on your part. On the other hand, a failure to address an obvious opposing argument looks weak and unprepared, so make sure you’ve got all your ducks in a row.

Part 3: Persuasive essay conclusion

Once you reach the conclusion of your essay, your audience should be at the point of agreeing with you. The conclusion is just to reinforce what they have already been told and leave them with a call to action so that they will carry on with their day in a somewhat different frame of mind than they were when they started reading your essay.

Begin your conclusion by restating your thesis, then your main points. This is important to keep the information fresh in their minds. Once you’ve done this, then close with the idea of the action you want them to take, whether that’s a question for them to think about, a prediction of what might happen in the future, or a literal call for them to do something, like donate to a particular charity or sign a petition.

Now you know how to write a persuasive essay, and are hopefully on your way to great grades. If you still need help, see the writing tips below.

• As you move between points on towards the inevitable conclusion, use transition words and phrases as sentence starters, as they serve as cues for the audience that the argument is moving onward. Some examples of these words are: however , therefore , consequently , in fact , on the other hand , instead , thus , and still .
• If you are truly stuck, why not consider if you can buy persuasive essay online? Another writer’s pages or papers can provide you with a template for the structure or serve as a generator for your own thoughts.
• Persuasive essay writing is like planning a house somewhere in Australia. Think of your thesis as the roof of a building, and each of your supporting points as pillars underneath it. Like a real roof, it has to have at least three pillars to stay up, and the more, the sturdier the whole argument is.
• The titles of your persuasive essays should be a pared-down version of your thesis statements.
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Chapter 10: Persuasion

10.2 The Structure of a Persuasive Essay

Learning Objectives

• Determine the structure of persuasion in writing
• Apply a formula for a classic persuasive argument

Writing a Persuasive Essay

You first need to choose a topic that you feel passionate about. If your instructor requires you to write about a specific topic, approach the subject from an angle that interests you. Begin your essay with an engaging introduction. Your thesis should typically appear somewhere in your introduction.

Next, need to acknowledge and explain points of view that may conflict with your own to build credibility and trust with your audience. You also should state the limits of your argument. This helps you sound more reasonable and honest to those who may naturally be inclined to disagree with your view. By respectfully acknowledging opposing arguments and conceding limitations to your own view, you set a measured and responsible tone for the essay.

Be sure to make your appeals in support of your thesis by using sound, credible evidence. Use a balance of facts and opinions from a wide range of sources, such as scientific studies, expert testimony, statistics, and personal anecdotes. Each piece of evidence should be fully explained and clearly stated. Also, write in a style and tone that is appropriate for your subject and audience. Tailor your language and word choice to these two factors, while still being true to your own voice. Finally, write a conclusion that effectively summarizes the main argument and reinforces your thesis.

Structuring a Persuasive Essay

The formula below for organizing a persuasive essay may be one with which you are familiar. It will present a convincing argument to your reader because your discussion is well rounded and thorough, and you leave your audience with your point of view at the end. Remember to consider each of these components in this formula as sections instead of paragraphs because you will probably want to discuss multiple ideas backing up your point of view to make it more convincing.

When writing a persuasive essay, it is best to begin with the most important point because it immediately captivates your readers and compels them to continue reading. For example, if you were supporting your thesis that homework is detrimental to the education of high school students, you would want to present your most convincing argument first, and then move on to the less important points for your case.

Some key transitional words you should use with this method of organization are: most importantly ,  almost as importantly ,  just as importantly , and  finally .

The Formula You will need to come up with objection points, but you will also need to think of direct rebuttals to each of those ideas. Remember to consult your outline as you are writing because you may need to double-check that you have countered each of the possible opposing ideas you presented.

Section 1: Introduction

• Attention getter
• Thesis (showing main and controlling ideas)
• Signposts (make sure you outline the structure your argument will follow: Pros Cons/Pros)

Section 2: (Multiple) Ideas in Support of Claim

• Give a topic sentence introducing the point (showing main and controlling ideas)
• Give explanations + evidence on first point
• Make concluding statement summarizing point discussion (possibly transitioning to next supporting idea)
• Repeat with multiple ideas in separate paragraphs

Section 3: Summary of (Some) Opposing Views

• Give topic sentence explaining this paragraph will be opposing points of view to provide thorough, convincing argument
• Present general summary of some opposing ideas
• Present some generalized evidence
• Provide brief concluding sentence for paragraph—transitioning into next rebuttal paragraph

Section 4: Response to Opposing Views

• Give topic sentence explaining this paragraph/section connects to or expands on previous paragraph
• [may recognize validity of some of points] then need to present how your ideas are stronger
• Present evidence directly countering/refuting ideas mentioned in previous section
• Give concluding statement summarizing the countering arguments

Section 5: Conclusion

• Restate your thesis
• Summarize your discussion points
• Leave the reader with a strong impression; do not waiver here
• May provide a “call for action”

Tip: In a persuasive essay, the writer’s point of view should be clearly expressed at the beginning of each paragraph in the topic sentence, which should contain the main idea of the paragraph and the writer’s controlling idea.

Writing for Success - 1st Canadian H5P Edition Copyright © 2021 by Tara Horkoff is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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10.9 Persuasion

Learning objectives.

• Determine the purpose and structure of persuasion in writing.
• Identify bias in writing.
• Assess various rhetorical devices.
• Distinguish between fact and opinion.
• Understand the importance of visuals to strengthen arguments.
• Write a persuasive essay.

The Purpose of Persuasive Writing

The purpose of persuasion in writing is to convince, motivate, or move readers toward a certain point of view, or opinion. The act of trying to persuade automatically implies more than one opinion on the subject can be argued.

The idea of an argument often conjures up images of two people yelling and screaming in anger. In writing, however, an argument is very different. An argument is a reasoned opinion supported and explained by evidence. To argue in writing is to advance knowledge and ideas in a positive way. Written arguments often fail when they employ ranting rather than reasoning.

Most of us feel inclined to try to win the arguments we engage in. On some level, we all want to be right, and we want others to see the error of their ways. More times than not, however, arguments in which both sides try to win end up producing losers all around. The more productive approach is to persuade your audience to consider your opinion as a valid one, not simply the right one.

The Structure of a Persuasive Essay

The following five features make up the structure of a persuasive essay:

• Introduction and thesis
• Opposing and qualifying ideas
• Strong evidence in support of claim
• Style and tone of language
• A compelling conclusion

Creating an Introduction and Thesis

The persuasive essay begins with an engaging introduction that presents the general topic. The thesis typically appears somewhere in the introduction and states the writer’s point of view.

Avoid forming a thesis based on a negative claim. For example, “The hourly minimum wage is not high enough for the average worker to live on.” This is probably a true statement, but persuasive arguments should make a positive case. That is, the thesis statement should focus on how the hourly minimum wage is low or insufficient.

Acknowledging Opposing Ideas and Limits to Your Argument

Because an argument implies differing points of view on the subject, you must be sure to acknowledge those opposing ideas. Avoiding ideas that conflict with your own gives the reader the impression that you may be uncertain, fearful, or unaware of opposing ideas. Thus it is essential that you not only address counterarguments but also do so respectfully.

Try to address opposing arguments earlier rather than later in your essay. Rhetorically speaking, ordering your positive arguments last allows you to better address ideas that conflict with your own, so you can spend the rest of the essay countering those arguments. This way, you leave your reader thinking about your argument rather than someone else’s. You have the last word.

Acknowledging points of view different from your own also has the effect of fostering more credibility between you and the audience. They know from the outset that you are aware of opposing ideas and that you are not afraid to give them space.

It is also helpful to establish the limits of your argument and what you are trying to accomplish. In effect, you are conceding early on that your argument is not the ultimate authority on a given topic. Such humility can go a long way toward earning credibility and trust with an audience. Audience members will know from the beginning that you are a reasonable writer, and audience members will trust your argument as a result. For example, in the following concessionary statement, the writer advocates for stricter gun control laws, but she admits it will not solve all of our problems with crime:

Although tougher gun control laws are a powerful first step in decreasing violence in our streets, such legislation alone cannot end these problems since guns are not the only problem we face.

Such a concession will be welcome by those who might disagree with this writer’s argument in the first place. To effectively persuade their readers, writers need to be modest in their goals and humble in their approach to get readers to listen to the ideas. See Table 10.5 “Phrases of Concession” for some useful phrases of concession.

Table 10.5 Phrases of Concession

Try to form a thesis for each of the following topics. Remember the more specific your thesis, the better.

• Foreign policy
• Television and advertising
• Stereotypes and prejudice
• Gender roles and the workplace
• Driving and cell phones

Collaboration

Please share with a classmate and compare your answers. Choose the thesis statement that most interests you and discuss why.

Bias in Writing

Everyone has various biases on any number of topics. For example, you might have a bias toward wearing black instead of brightly colored clothes or wearing jeans rather than formal wear. You might have a bias toward working at night rather than in the morning, or working by deadlines rather than getting tasks done in advance. These examples identify minor biases, of course, but they still indicate preferences and opinions.

Handling bias in writing and in daily life can be a useful skill. It will allow you to articulate your own points of view while also defending yourself against unreasonable points of view. The ideal in persuasive writing is to let your reader know your bias, but do not let that bias blind you to the primary components of good argumentation: sound, thoughtful evidence and a respectful and reasonable address of opposing sides.

The strength of a personal bias is that it can motivate you to construct a strong argument. If you are invested in the topic, you are more likely to care about the piece of writing. Similarly, the more you care, the more time and effort you are apt to put forth and the better the final product will be.

The weakness of bias is when the bias begins to take over the essay—when, for example, you neglect opposing ideas, exaggerate your points, or repeatedly insert yourself ahead of the subject by using I too often. Being aware of all three of these pitfalls will help you avoid them.

The Use of I in Writing

The use of I in writing is often a topic of debate, and the acceptance of its usage varies from instructor to instructor. It is difficult to predict the preferences for all your present and future instructors, but consider the effects it can potentially have on your writing.

Be mindful of the use of I in your writing because it can make your argument sound overly biased. There are two primary reasons:

• Excessive repetition of any word will eventually catch the reader’s attention—and usually not in a good way. The use of I is no different.
• The insertion of I into a sentence alters not only the way a sentence might sound but also the composition of the sentence itself. I is often the subject of a sentence. If the subject of the essay is supposed to be, say, smoking, then by inserting yourself into the sentence, you are effectively displacing the subject of the essay into a secondary position. In the following example, the subject of the sentence is underlined:

Smoking is bad.

I think smoking is bad.

In the first sentence, the rightful subject, smoking , is in the subject position in the sentence. In the second sentence, the insertion of I and think replaces smoking as the subject, which draws attention to I and away from the topic that is supposed to be discussed. Remember to keep the message (the subject) and the messenger (the writer) separate.

Developing Sound Arguments

Does my essay contain the following elements?

• An engaging introduction
• A reasonable, specific thesis that is able to be supported by evidence
• A varied range of evidence from credible sources
• Respectful acknowledgement and explanation of opposing ideas
• A style and tone of language that is appropriate for the subject and audience
• Acknowledgement of the argument’s limits
• A conclusion that will adequately summarize the essay and reinforce the thesis

Fact and Opinion

Facts are statements that can be definitely proven using objective data. The statement that is a fact is absolutely valid. In other words, the statement can be pronounced as true or false. For example, 2 + 2 = 4. This expression identifies a true statement, or a fact, because it can be proved with objective data.

Opinions are personal views, or judgments. An opinion is what an individual believes about a particular subject. However, an opinion in argumentation must have legitimate backing; adequate evidence and credibility should support the opinion. Consider the credibility of expert opinions. Experts in a given field have the knowledge and credentials to make their opinion meaningful to a larger audience.

For example, you seek the opinion of your dentist when it comes to the health of your gums, and you seek the opinion of your mechanic when it comes to the maintenance of your car. Both have knowledge and credentials in those respective fields, which is why their opinions matter to you. But the authority of your dentist may be greatly diminished should he or she offer an opinion about your car, and vice versa.

In writing, you want to strike a balance between credible facts and authoritative opinions. Relying on one or the other will likely lose more of your audience than it gains.

The word prove is frequently used in the discussion of persuasive writing. Writers may claim that one piece of evidence or another proves the argument, but proving an argument is often not possible. No evidence proves a debatable topic one way or the other; that is why the topic is debatable. Facts can be proved, but opinions can only be supported, explained, and persuaded.

On a separate sheet of paper, take three of the theses you formed in Note 10.94 “Exercise 1” , and list the types of evidence you might use in support of that thesis.

Using the evidence you provided in support of the three theses in Note 10.100 “Exercise 2” , come up with at least one counterargument to each. Then write a concession statement, expressing the limits to each of your three arguments.

Using Visual Elements to Strengthen Arguments

Adding visual elements to a persuasive argument can often strengthen its persuasive effect. There are two main types of visual elements: quantitative visuals and qualitative visuals.

Quantitative visuals present data graphically. They allow the audience to see statistics spatially. The purpose of using quantitative visuals is to make logical appeals to the audience. For example, sometimes it is easier to understand the disparity in certain statistics if you can see how the disparity looks graphically. Bar graphs, pie charts, Venn diagrams, histograms, and line graphs are all ways of presenting quantitative data in spatial dimensions.

Qualitative visuals present images that appeal to the audience’s emotions. Photographs and pictorial images are examples of qualitative visuals. Such images often try to convey a story, and seeing an actual example can carry more power than hearing or reading about the example. For example, one image of a child suffering from malnutrition will likely have more of an emotional impact than pages dedicated to describing that same condition in writing.

Writing at Work

When making a business presentation, you typically have limited time to get across your idea. Providing visual elements for your audience can be an effective timesaving tool. Quantitative visuals in business presentations serve the same purpose as they do in persuasive writing. They should make logical appeals by showing numerical data in a spatial design. Quantitative visuals should be pictures that might appeal to your audience’s emotions. You will find that many of the rhetorical devices used in writing are the same ones used in the workplace. For more information about visuals in presentations, see Chapter 14 “Creating Presentations: Sharing Your Ideas” .

Writing a Persuasive Essay

Choose a topic that you feel passionate about. If your instructor requires you to write about a specific topic, approach the subject from an angle that interests you. Begin your essay with an engaging introduction. Your thesis should typically appear somewhere in your introduction.

Start by acknowledging and explaining points of view that may conflict with your own to build credibility and trust with your audience. Also state the limits of your argument. This too helps you sound more reasonable and honest to those who may naturally be inclined to disagree with your view. By respectfully acknowledging opposing arguments and conceding limitations to your own view, you set a measured and responsible tone for the essay.

Make your appeals in support of your thesis by using sound, credible evidence. Use a balance of facts and opinions from a wide range of sources, such as scientific studies, expert testimony, statistics, and personal anecdotes. Each piece of evidence should be fully explained and clearly stated.

Make sure that your style and tone are appropriate for your subject and audience. Tailor your language and word choice to these two factors, while still being true to your own voice.

Finally, write a conclusion that effectively summarizes the main argument and reinforces your thesis. See Chapter 15 “Readings: Examples of Essays” to read a sample persuasive essay.

Choose one of the topics you have been working on throughout this section. Use the thesis, evidence, opposing argument, and concessionary statement as the basis for writing a full persuasive essay. Be sure to include an engaging introduction, clear explanations of all the evidence you present, and a strong conclusion.

Key Takeaways

• The purpose of persuasion in writing is to convince or move readers toward a certain point of view, or opinion.
• An argument is a reasoned opinion supported and explained by evidence. To argue, in writing, is to advance knowledge and ideas in a positive way.
• A thesis that expresses the opinion of the writer in more specific terms is better than one that is vague.
• It is essential that you not only address counterarguments but also do so respectfully.
• It is also helpful to establish the limits of your argument and what you are trying to accomplish through a concession statement.
• To persuade a skeptical audience, you will need to use a wide range of evidence. Scientific studies, opinions from experts, historical precedent, statistics, personal anecdotes, and current events are all types of evidence that you might use in explaining your point.
• Make sure that your word choice and writing style is appropriate for both your subject and your audience.
• You should let your reader know your bias, but do not let that bias blind you to the primary components of good argumentation: sound, thoughtful evidence and respectfully and reasonably addressing opposing ideas.
• You should be mindful of the use of I in your writing because it can make your argument sound more biased than it needs to.
• Facts are statements that can be proven using objective data.
• Opinions are personal views, or judgments, that cannot be proven.
• In writing, you want to strike a balance between credible facts and authoritative opinions.
• Quantitative visuals present data graphically. The purpose of using quantitative visuals is to make logical appeals to the audience.
• Qualitative visuals present images that appeal to the audience’s emotions.

Writing for Success Copyright © 2015 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

What is a Persuasive Essay? Full Persuasive Essay Guide

In a world where effective communication is crucial, mastering persuasive writing is essential. It transcends simply expressing opinions by enabling you to influence others and clearly articulate your message. Say goodbye to difficulties in making your point; join us as we explore how to craft persuasive essays that are both informative and genuinely compelling in our guide!

Persuasive Essay Definition

This type of essay persuades the reader to agree with your viewpoint by presenting convincing arguments, research, and ideas. You rely on logic and reason to demonstrate why your perspective is more valid than others. You must present clear arguments supported by compelling facts. Several key elements should be included in these essays:

• A clear thesis statement or main idea that guides your essay's focus.
• An opening paragraph that introduces your thesis statement and sets the stage for your argument.
• Body paragraphs that use specific research evidence to support your points.
• Smooth transitions between paragraphs that connect ideas clearly and engagingly.
• Addressing counterarguments to acknowledge and refute opposing viewpoints.
• A conclusion that reinforces your central idea without repeating it word for word.

Elements of a Persuasive Essay

Persuasive essays rely on three key elements called modes of persuasion . These were introduced by Aristotle, a famous philosopher, to help make arguments strong and convincing.

First, there's logos , which means using evidence and logical reasoning to support your points. It's crucial to clearly state your main argument and back it up with solid evidence. Remember, what counts as convincing evidence can vary depending on who you're trying to persuade.

Next up is pathos , which involves appealing to people's emotions. Sharing personal stories can be really effective here because they help readers connect emotionally with your argument. Plus, personal anecdotes can give your essay a unique voice.

Lastly, there's ethos , which is all about building trust and credibility with your audience. The way you write your essay—whether it's serious, funny, or sincere—can affect how readers see you. Using reliable sources and showing empathy can also help establish your credibility. And when you're making claims, it's important to consider what your readers already believe and try to address any doubts they might have.

Feeling overwhelmed by all this info? Just say - ' write my paper ,' and our expert writers will jump in to assist you right away!

How to Write a Persuasive Essay in 7 Steps

Writing a persuasive essay usually follows a structured format: introduction, body, conclusion . Unlike argument essays, which involve discussing and attacking alternate views, persuasive essays aim to convince the reader of your argument's validity. They're a bit more gentle and understanding in tone. To craft a solid persuasive essay, follow the 7 steps in this section. And while you're at it, don't forget to explore our guide on how to write an argumentative essay , too. These two types of assignments are the most common in school and college.

Step 1: Topic Selection and Research

Choosing a good topic is where you start when writing a persuasive essay. Think about things that really interest you and make you feel strongly. But it's not just about what you like; you also need to think about what matters to your readers. Do some digging to learn more about your topic. Look into different parts of it by checking out reliable sources like books, websites, and academic articles.

While you're doing your research, keep an eye out for different opinions and new ideas about your topic. This helps you get ready for arguments against your point of view. It's also important to see if there's enough evidence out there to back up what you believe. Having lots of evidence makes it easier to make a strong case.

For more help on picking a topic, check out our persuasive essay topics .

Step 2: Develop a Strong Thesis Statement

A well-developed thesis statement should be specific, concise, and debatable. Avoid saying things that are too vague or broad, as they won't give your essay a clear direction. Instead, try to come up with a thesis that clearly says what you believe and encourages people to think about it critically.

Make sure your thesis statement is backed up by the evidence you found in your research. Use facts, numbers, or opinions from experts to support what you're saying and make your argument stronger.

Also, think about how your thesis statement fits into your whole persuasive essay. It should not only outline your main argument but also give a hint about why it's important.

Step 3: Create an Outline

An academic persuasive essay outline typically follows the 'classical' structure, which is based on techniques used by ancient Roman rhetoricians. Here are the basic elements your outline should include:

Step 4: Write the Introduction

When writing a persuasive essay introduction, it should not only give background information but also frame it as a problem or issue, known as the exigence. Presenting a clearly defined problem and proposing the thesis as a solution makes for a compelling introduction, as readers naturally want to see problems solved.

Here's a breakdown of an effective persuasive essay introduction:

• Hook : Begin with a brief anecdote that highlights an emerging issue, capturing the reader's attention.
• Context : Provide background information related to the topic.
• Problem : Connect the anecdote with the emerging issue, presenting it as a problem in need of addressing.
• Debate : Mention briefly the existing debate surrounding how to respond to the problem.
• Claim : Conclude the introduction by hinting at how you intend to address the problem, presented in a conversational tone as part of an ongoing dialogue.

Step 5: Delve into Body Paragraphs

The core of a persuasive essay lies in presenting a claim supported by reasoning and evidence. This means that much of the essay's body is dedicated to providing supporting reasons backed by evidence. A common approach taught in schools and colleges is the PEAS formula:

• Point : Start by explaining your reason clearly. For example, 'Another reason why we need to recycle is because...'
• Evidence : After explaining your reason, give proof that supports it. You can mention facts or share what experts say. You might say, ' I saw in a study that.. .' or ' Scientists have found that.. .'
• Analysis : Explain how your proof supports your reason. You can say, ' This means that.. .' or ' This shows us that... '
• Summary/So what? : Finish by quickly summarizing everything you said before. Then, explain why it's important or what it means for your argument.

Step 6: Address Counterarguments

When you're dealing with counterarguments, pick the response strategy that matches your argument.

• If you agree with some points from the counterargument, acknowledge them and explain why they're not important for your topic. 
• If the counterargument uses different evidence, say why it's not trustworthy. 
• If the counterargument looks at evidence in a different way, explain why their understanding is wrong. 
• If the counterargument weakens your point with evidence, explain why it doesn't actually disprove your argument.

Use phrases like these to introduce counterarguments:

• Some researchers say...
• Critics argue that...
• Others might think...
• There's a different view that...

And transition like this from counterargument to response:

• While some of that makes sense, I still believe...
• Even if that's true, it doesn't change the fact that...
• Those points are interesting, but they don't affect my argument because...
• I see where you're coming from, but I can't agree because...

Step 7: Conclude with a Call to Action or a Memorable Closing Statement

A good persuasive conclusion should do two things:

• Summarize the main points of your essay. If it's a longer essay, using phrases like 'I have argued that' can help, but for shorter essays, it might not be needed since the reader will remember the main ideas.
• Address the ' So what? ' or ' Now what? ' challenge. Imagine your reader asking, 'Okay, I'm convinced by your essay, but why are these ideas important? What should I do with them? Do you expect things to change?' Depending on whether your essay aims to change how people think or act, offer brief action points or insights into the implications of your ideas.

Consider ending with an anecdote, fact, or quote that highlights the significance of your argument.

Also, take a look at our guide on how to write a synthesis essay . It's a common type of assignment you'll encounter in school and college.

Take Your Persuasive Writing to the Next Level!

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Persuasive Essay Examples

Here are great examples of persuasive essays to inspire you. If you like the writing style of our authors, you can buy essay paper from them, who will ensure a high-quality document specifically tailored to your needs!

5 Tips for Writing a Persuasive Essay

Here are some additional tips to enhance your essay from our persuasive essay writing service :

• Start with a Captivating Hook : Grab your reader's attention from the beginning with an engaging hook. Instead of using common approaches like surprising facts or quotes, try incorporating a unique angle or a suspenseful story related to your topic.
• Build Your Credibility : It's crucial to establish your credibility to persuade your audience to trust your argument. In addition to presenting well-researched facts and statistics, share personal experiences or insights to demonstrate your expertise. Citing lesser-known experts or studies can also provide a fresh perspective and show a thorough exploration of the topic.
• Clearly State Your Thesis: Craft a clear and concise thesis statement that effectively addresses the nuances of your argument. Take time to consider the wording of your thesis and how it aligns with your essay's direction. Provide a brief overview of the main points you'll cover to give readers a clear roadmap.
• Use Persuasive Language : Choose words and phrases that evoke emotion and urgency, compelling the reader to take action. Experiment with rhetorical devices like parallelism or repetition to add depth to your argument. Maintain a tone that balances assertiveness with respect.
• Appeal to Emotions and Logic : While emotional appeals can be powerful, support them with solid logic and evidence. Supplement personal anecdotes with relevant data, expert opinions, or logical reasoning for a well-rounded perspective. Anticipate and address potential counterarguments to demonstrate thorough consideration of the issue.

To bring it all together, you now understand the power of persuasion - it teaches you how to express your ideas clearly and convincingly. This means you can speak up for what you believe in, making society more active and informed. These skills are super useful not just in school but also in jobs and everyday life. And, if you want to make things easier, you can always check out our essay service . We'll save you time and give you some extra help with your writing!

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What are the 7 Tips for Persuasive Essays?

How do i make a persuasive essay.

Daniel Parker

is a seasoned educational writer focusing on scholarship guidance, research papers, and various forms of academic essays including reflective and narrative essays. His expertise also extends to detailed case studies. A scholar with a background in English Literature and Education, Daniel’s work on EssayPro blog aims to support students in achieving academic excellence and securing scholarships. His hobbies include reading classic literature and participating in academic forums.

is an expert in nursing and healthcare, with a strong background in history, law, and literature. Holding advanced degrees in nursing and public health, his analytical approach and comprehensive knowledge help students navigate complex topics. On EssayPro blog, Adam provides insightful articles on everything from historical analysis to the intricacies of healthcare policies. In his downtime, he enjoys historical documentaries and volunteering at local clinics.

• Rewrote the whole article except the samples which are good and new, and FAQs section
• Added new writing steps
• Researched new information overall

1. Gladd, J. (2020, August 18). Tips for Writing Academic Persuasive Essays . Pressbooks. https://idaho.pressbooks.pub/write/chapter/structure-of-academic-persuasive-essays/

How to Write a Persuasive Essay

by Guest Blogger | 0 comments

So you've been assigned a persuasive paper and you're staring at a blinking cursor. What do you do first? How do you pick a good topic? Today we're going to learn how to write a persuasive essay, so you can get that assignment done. 

As we continue our back-to-school series on writing essays, today we look at the persuasive essay. 

Today's article is written by guest writer Cora Weems who is a senior at the University of South Carolina. She typically writes narrative poetry, slightly depressing short stories, and effective academic essays. Her hobbies include trying to get through a tall stack of unread books and handcrafts like card-making. Welcome, Cora! 

What is a Persuasive Essay?

A persuasive essay is a piece of writing that aims to convince the reader to adopt a specific viewpoint or take action. To support it, you'll use logical arguments, compelling evidence, emotional appeals, and personalization.

In school, teachers often assign controversial issues, but you can develop your own topic too.

Learning to write a persuasive essay though is terrific practice for all kinds of writing. From public debate to sales letters and marketing, persuasive writing skills can carry you far beyond your school experience.

Let's go through the full process!

How to Write a Persuasive Essay: 6 Steps to Help You Start

Here are six steps to help you get your essay started.

Step 1: Pick a Suitable Topic

Maybe your teacher's already given you a prompt, or a specific topic to follow. Or maybe they've sent you on your way with just the rubric and an example paper to help you with formatting.

When it comes to persuasive writing, you need a position that you develop into a central idea. You'll have to support that position with all your evidence and reasoning.

Ideally, it should be a topic you're already familiar with and interested in. That will give you a better starting position and help keep you motivated to keep researching and writing!

When you are given a topic, you'll still want to develop a debatable position.

Here are three examples of broad persuasive essay topics:

• The Impact of Social Media on Society
• Climate Change and Environmental Responsibility
• The Role of Education in Reducing Income Inequality

It should not be a topic that has a specific single right answer or solution, but rather, a number of positions and solutions that you can take.

Your topic should be one of the very first things you address in your essay, in the topic sentence of your introductory paragraph, so your reader can immediately know what you're writing about. 

To choose a suitable topic, ask yourself if the topic has multiple positions to take, and if you can reasonably research and take one position. That leads us to step 2:

Step 2: Research Both Sides, But Only Pick One

Even though you're only trying to advocate for one side of your argument, you should know the perspectives of both sides. Not only will this give you a better understanding of your topic, but it will help you prepare a counter argument that will make your essay more convincing. 

If you've chosen a controversial topic, then there should be at least two opposing viewpoints that you can read about for supporting evidence. 

Perhaps when you picked your topic, you already had a preferred stance, but researching the other side will give you fresh insight into what you actually believe, rather than relying on what you already knew. 

Strong arguments typically address the opposing side's perspective and acknowledge them, for the purpose of refuting that argument and making your own appear stronger.

Or maybe you think both sides of your argument have valid points, so you think you'll about both and let the reader decide. Don't do that!

Not only is it more work for you, but the reader will be confused about your point.

You can acknowledge the strongest parts of the opposing view while you counter with your own perspective.

Step 3: Craft a Thesis Statement

Writing a thesis statement is a skill that goes beyond just persuasive writing. It's particularly important in this case because it gives both you and the reader a clear vision on how the rest of your paper is going to go. 

You should explicitly state what you position is and what the rest of your paper is going to be about. It's usually a sentence or two long, so don't worry about being thorough or too specific. You'll Expand on it in your body paragraphs.

Typically, your thesis statement is located at the end of your introductory paragraph which allows for a natural transition from introducing your topic to the more specific reasons for your position on that topic. 

You can use this statement to outline the rest of your paper, from what each paragraph is going to addressing the type of evidence you'll be using.

For example, if you choose the topic about the impact of social media on society, you want a thesis statement that covers the position and scope of your paper. Here's an example: 

Social media like Facebook negatively impacts society through the ease of sharing misinformation, and both individuals and social media platforms need to do more to curb the spread of misinformation.

Notice how the position this writer takes is that Facebook negatively impacts society because of how it's used to share misinformation.

Now how would they support that thesis?

Step 4: Use the Right Evidence

Once you take a position, it's the time to show the reader why your viewpoint in particular is the one they should follow.

For academic writing, the most effective evidence is peer-reviewed articles published in academic journals. Peer-reviewed articles are seen as the most credible because they've been viewed and cleared by a number of different people, which means multiple people agreed that this article is reliable. 

If you chose the wrong evidence, your entire argument is at risk of falling apart. You should not be choosing evidence that is false or unreliable, because your evidence is the foundation that your position stands upon. 

Even if you don't want to go searching through databases for jargon-filled journal articles, all the evidence you choose should be from credible sources. It could be an expert opinion or some form of anecdotal evidence that could help personalize the issue for your reader. 

You may have heard the terms “ethos,” “pathos,” and “logos” in class. When crafting something persuasive, you should appeal to authority, emotion, and logic. 

Using evidence from an expert is an appeal to ethos or authority, credibility.

If you cite statistics from a reputable source, that might be an appeal to logic.

A related anecdote that makes the reader angry or sympathetic may be an emotional appeal.

The best persuasive essays use all three.

A persuasive argument is typically supported by a number of different sources that appeal to all parts of the reader, from their logical side to their more heartfelt one. All of those different perspectives will come together to make your argument stronger and more effective. 

For example, in our example above on the impact of social media, the thesis statement reads: “Social media like Facebook negatively impacts society through the ease of sharing misinformation, and both individuals and social media platforms need to do more to curb the spread of misinformation.”

To support, this paper would need to show data about misinformation on Facebook, demonstrate the ways that misinformation negatively impacts society, and then offer the best solutions in the form of individual and company interventions.

Step 5: Use Natural Transitions

As you add evidence to your argument, use transitions that help the reader see the connections you're making.

If you've ever felt your eyes begin to glaze over when you see a wall of text or a bunch of graphs and statistics in one place, the writer lost you in making the needed connections and transitions. You don't want to do that to your reader. 

Introduce a point, then use evidence to support that point, and then expand on that evidence. Whether it's by paraphrasing it so the reader can more easily digest it, or by showing the reader exactly how it connects back to what you're trying to persuade them. 

This not only applies to evidence, but also moving between paragraphs. There should be a topic sentence near the beginning of every paragraph to tell the reader what that paragraph is about, and you should use the last sentence of the previous paragraph to lead into it. 

Doing this helps improve the flow of your essay and keeps the reader's attention. If they never have to stop and wonder how you got to a certain point, then you can keep all their attention purely on your argument. 

Step 6: Make It Applicable

As you bring your essay to a close, most persuasive papers end with some call to action. It might be that you are asking the reader to understand an issue differently. Maybe you want to them to change their minds or donate money or take other action.

Make sure your conclusion answers the question, “So what?” Give your reader something to occupy their mind even after they're done reading. You want to tell them why reading your argument was important, and give them a reason to keep thinking about your argument even after you're done. 

Doing so will leave a lasting impression of your paper on your reader, which will make your essay more persuasive and effective. 

Persuade us!

So there you have it. Some ways to help move that blinking cursor.

It's okay to start with a draft that's just you cramming all your ideas onto a document. Don't worry about formal language yet. Reorganizing and rewriting that rough draft is part of what makes a good paper. 

Plus, writing it all out will let you see what you actually thought the most important parts were, and revision allows you to highlight those strong points and focus on what you think the reader should know. 

Here's a question to help you keep going even after you've finished the messy first draft: What makes this essay important to you?

Beyond the grade it will get in class, beyond how it will affect your GPA or academic standing, what about this essay is important? What about this will affect more people than just you?

Throughout your life, you'll constantly find times where you have to use persuasion. Maybe it won't be in essay format or presented in a Power Point, but finding ways to be persuasive is something that will help you in the rest of your life. 

So let's think of this essay as practice, and learn how to be as persuasive as we can. 

What are your best tips for persuasive writing? Share in the comments . 

Set your timer for fifteen minutes . Choose a persuasive topic that you can take a clear position on. Make a list of the reasons for your current view point. Then, do some research and read possible evidence both in support and in opposition to your view. Choose the strongest two to three pieces. 

If you still have time, craft a thesis statement that distills your argument, and begin writing the essay. While it will take you longer than fifteen minutes to write the essay, sometimes just getting started in fifteen minutes is enough to make a difference!

When finished, post your thesis and current direction in the Pro Practice Workshop , and leave feedback for a few other writers. 

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How to Write a Persuasive Essay (This Convinced My Professor!)

Table of contents

Meredith Sell

You can make your essay more persuasive by getting straight to the point.

In fact, that's exactly what we did here, and that's just the first tip of this guide. Throughout this guide, we share the steps needed to prove an argument and create a persuasive essay.

This AI tool helps you improve your essay > This AI tool helps you improve your essay >

Key takeaways: - Proven process to make any argument persuasive - 5-step process to structure arguments - How to use AI to formulate and optimize your essay

Why is being persuasive so difficult?

"Write an essay that persuades the reader of your opinion on a topic of your choice."

You might be staring at an assignment description just like this 👆from your professor. Your computer is open to a blank document, the cursor blinking impatiently. Do I even have opinions?

The persuasive essay can be one of the most intimidating academic papers to write: not only do you need to identify a narrow topic and research it, but you also have to come up with a position on that topic that you can back up with research while simultaneously addressing different viewpoints.

That’s a big ask. And let’s be real: most opinion pieces in major news publications don’t fulfill these requirements.

The upside? By researching and writing your own opinion, you can learn how to better formulate not only an argument but the actual positions you decide to hold. 

Here, we break down exactly how to write a persuasive essay. We’ll start by taking a step that’s key for every piece of writing—defining the terms.

What Is a Persuasive Essay?

A persuasive essay is exactly what it sounds like: an essay that persuades . Over the course of several paragraphs or pages, you’ll use researched facts and logic to convince the reader of your opinion on a particular topic and discredit opposing opinions.

While you’ll spend some time explaining the topic or issue in question, most of your essay will flesh out your viewpoint and the evidence that supports it.

The 5 Must-Have Steps of a Persuasive Essay

If you’re intimidated by the idea of writing an argument, use this list to break your process into manageable chunks. Tackle researching and writing one element at a time, and then revise your essay so that it flows smoothly and coherently with every component in the optimal place.

1. A topic or issue to argue

This is probably the hardest step. You need to identify a topic or issue that is narrow enough to cover in the length of your piece—and is also arguable from more than one position. Your topic must call for an opinion , and not be a simple fact .

It might be helpful to walk through this process:

• Identify a random topic
• Ask a question about the topic that involves a value claim or analysis to answer
• Answer the question

That answer is your opinion.

Let’s consider some examples, from silly to serious:

Topic: Dolphins and mermaids

Question: In a mythical match, who would win: a dolphin or a mermaid?

Answer/Opinion: The mermaid would win in a match against a dolphin.

Topic: Autumn

Question: Which has a better fall: New England or Colorado?

Answer/Opinion: Fall is better in New England than Colorado.

Topic: Electric transportation options

Question: Would it be better for an urban dweller to buy an electric bike or an electric car?

Answer/Opinion: An electric bike is a better investment than an electric car.

Your turn: Walk through the three-step process described above to identify your topic and your tentative opinion. You may want to start by brainstorming a list of topics you find interesting and then going use the three-step process to find the opinion that would make the best essay topic.

2. An unequivocal thesis statement

If you walked through our three-step process above, you already have some semblance of a thesis—but don’t get attached too soon! 

A solid essay thesis is best developed through the research process. You shouldn’t land on an opinion before you know the facts. So press pause. Take a step back. And dive into your research.

You’ll want to learn:

• The basic facts of your topic. How long does fall last in New England vs. Colorado? What trees do they have? What colors do those trees turn?
• The facts specifically relevant to your question. Is there any science on how the varying colors of fall influence human brains and moods?
• What experts or other noteworthy and valid sources say about the question you’re considering. Has a well-known arborist waxed eloquent on the beauty of New England falls?

As you learn the different viewpoints people have on your topic, pay attention to the strengths and weaknesses of existing arguments. Is anyone arguing the perspective you’re leaning toward? Do you find their arguments convincing? What do you find unsatisfying about the various arguments? 

Allow the research process to change your mind and/or refine your thinking on the topic. Your opinion may change entirely or become more specific based on what you learn.

Once you’ve done enough research to feel confident in your understanding of the topic and your opinion on it, craft your thesis. 

Your thesis statement should be clear and concise. It should directly state your viewpoint on the topic, as well as the basic case for your thesis.

Thesis 1: In a mythical match, the mermaid would overcome the dolphin due to one distinct advantage: her ability to breathe underwater.

Thesis 2: The full spectrum of color displayed on New England hillsides is just one reason why fall in the northeast is better than in Colorado.

Thesis 3: In addition to not adding to vehicle traffic, electric bikes are a better investment than electric cars because they’re cheaper and require less energy to accomplish the same function of getting the rider from point A to point B.

Your turn: Dive into the research process with a radar up for the arguments your sources are making about your topic. What are the most convincing cases? Should you stick with your initial opinion or change it up? Write your fleshed-out thesis statement.

3. Evidence to back up your thesis

This is a typical place for everyone from undergrads to politicians to get stuck, but the good news is, if you developed your thesis from research, you already have a good bit of evidence to make your case.

Go back through your research notes and compile a list of every …

… or other piece of information that supports your thesis. 

This info can come from research studies you found in scholarly journals, government publications, news sources, encyclopedias, or other credible sources (as long as they fit your professor’s standards).

As you put this list together, watch for any gaps or weak points. Are you missing information on how electric cars versus electric bicycles charge or how long their batteries last? Did you verify that dolphins are, in fact, mammals and can’t breathe underwater like totally-real-and-not-at-all-fake 😉mermaids can? Track down that information.

Next, organize your list. Group the entries so that similar or closely related information is together, and as you do that, start thinking through how to articulate the individual arguments to support your case. 

Depending on the length of your essay, each argument may get only a paragraph or two of space. As you think through those specific arguments, consider what order to put them in. You’ll probably want to start with the simplest argument and work up to more complicated ones so that the arguments can build on each other. 

Your turn: Organize your evidence and write a rough draft of your arguments. Play around with the order to find the most compelling way to argue your case.

4. Rebuttals to disprove opposing theses

You can’t just present the evidence to support your case and totally ignore other viewpoints. To persuade your readers, you’ll need to address any opposing ideas they may hold about your topic. 

You probably found some holes in the opposing views during your research process. Now’s your chance to expose those holes. 

Take some time (and space) to: describe the opposing views and show why those views don’t hold up. You can accomplish this using both logic and facts.

Is a perspective based on a faulty assumption or misconception of the truth? Shoot it down by providing the facts that disprove the opinion.

Is another opinion drawn from bad or unsound reasoning? Show how that argument falls apart.

Some cases may truly be only a matter of opinion, but you still need to articulate why you don’t find the opposing perspective convincing.

Yes, a dolphin might be stronger than a mermaid, but as a mammal, the dolphin must continually return to the surface for air. A mermaid can breathe both underwater and above water, which gives her a distinct advantage in this mythical battle.

While the Rocky Mountain views are stunning, their limited colors—yellow from aspen trees and green from various evergreens—leaves the autumn-lover less than thrilled. The rich reds and oranges and yellows of the New England fall are more satisfying and awe-inspiring.

But what about longer trips that go beyond the city center into the suburbs and beyond? An electric bike wouldn’t be great for those excursions. Wouldn’t an electric car be the better choice then? 

Certainly, an electric car would be better in these cases than a gas-powered car, but if most of a person’s trips are in their hyper-local area, the electric bicycle is a more environmentally friendly option for those day-to-day outings. That person could then participate in a carshare or use public transit, a ride-sharing app, or even a gas-powered car for longer trips—and still use less energy overall than if they drove an electric car for hyper-local and longer area trips.

Your turn: Organize your rebuttal research and write a draft of each one.

5. A convincing conclusion

You have your arguments and rebuttals. You’ve proven your thesis is rock-solid. Now all you have to do is sum up your overall case and give your final word on the subject. 

Don’t repeat everything you’ve already said. Instead, your conclusion should logically draw from the arguments you’ve made to show how they coherently prove your thesis. You’re pulling everything together and zooming back out with a better understanding of the what and why of your thesis. 

A dolphin may never encounter a mermaid in the wild, but if it were to happen, we know how we’d place our bets. Long hair and fish tail, for the win.

For those of us who relish 50-degree days, sharp air, and the vibrant colors of fall, New England offers a season that’s cozier, longer-lasting, and more aesthetically pleasing than “colorful” Colorado. A leaf-peeper’s paradise.

When most of your trips from day to day are within five miles, the more energy-efficient—and yes, cost-efficient—choice is undoubtedly the electric bike. So strap on your helmet, fire up your pedals, and two-wheel away to your next destination with full confidence that you made the right decision for your wallet and the environment.

3 Quick Tips for Writing a Strong Argument

Once you have a draft to work with, use these tips to refine your argument and make sure you’re not losing readers for avoidable reasons.

1. Choose your words thoughtfully.

If you want to win people over to your side, don’t write in a way that shuts your opponents down. Avoid making abrasive or offensive statements. Instead, use a measured, reasonable tone. Appeal to shared values, and let your facts and logic do the hard work of changing people’s minds.

Choose words with AI

You can use AI to turn your general point into a readable argument. Then, you can paraphrase each sentence and choose between competing arguments generated by the AI, until your argument is well-articulated and concise.

2. Prioritize accuracy (and avoid fallacies).

Make sure the facts you use are actually factual. You don’t want to build your argument on false or disproven information. Use the most recent, respected research. Make sure you don’t misconstrue study findings. And when you’re building your case, avoid logical fallacies that undercut your argument.

A few common fallacies to watch out for:

• Strawman: Misrepresenting or oversimplifying an opposing argument to make it easier to refute.
• Appeal to ignorance: Arguing that a certain claim must be true because it hasn’t been proven false.
• Bandwagon: Assumes that if a group of people, experts, etc., agree with a claim, it must be true.
• Hasty generalization: Using a few examples, rather than substantial evidence, to make a sweeping claim.
• Appeal to authority: Overly relying on opinions of people who have authority of some kind.

The strongest arguments rely on trustworthy information and sound logic.

Research and add citations with AI

We recently wrote a three part piece on researching using AI, so be sure to check it out . Going through an organized process of researching and noting your sources correctly will make sure your written text is more accurate.

3. Persuasive essay structure

If you’re building a house, you start with the foundation and go from there. It’s the same with an argument. You want to build from the ground up: provide necessary background information, then your thesis. Then, start with the simplest part of your argument and build up in terms of complexity and the aspect of your thesis that the argument is tackling.

A consistent, internal logic will make it easier for the reader to follow your argument. Plus, you’ll avoid confusing your reader and you won’t be unnecessarily redundant.

The essay structure usually includes the following parts:

• Intro - Hook, Background information, Thesis statement
• Topic sentence #1 , with supporting facts or stats
• Concluding sentence
• Topic sentence #2 , with supporting facts or stats
• Concluding sentence Topic sentence #3 , with supporting facts or stats
• Conclusion - Thesis and main points restated, call to action, thought provoking ending

Are You Ready to Write?

Persuasive essays are a great way to hone your research, writing, and critical thinking skills. Approach this assignment well, and you’ll learn how to form opinions based on information (not just ideas) and make arguments that—if they don’t change minds—at least win readers’ respect. ‍

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Writing a Persuasive Essay

Persuasive essays convince readers to accept a certain perspective. Writing a persuasive essay therefore entails making an argument that will appeal to readers, so they believe what you say has merit. This act of appealing to readers is the art of persuasion, also known as rhetoric. In classical rhetoric, persuasion involves appealing to readers using ethos, pathos, and logos.

In this tutorial, we refer to the sample persuasive draft and final paper written by fictional student Maggie Durham.

THE ART OF PERSUASION

Ethos refers to establishing yourself as a credible source of information. To convince an audience of anything, they must first trust you are being earnest and ethical. One strategy to do this is to write a balanced discussion with relevant and reliable research that supports your claims. Reliable research would include quoting or paraphrasing experts, first-hand witnesses, or authorities. Properly citing your sources, so your readers can also retrieve them, is another factor in establishing a reliable ethos. When writing for academic purposes, expressing your argument using unbiased language and a neutral tone will also indicate you are arguing fairly and with consideration of others having differing views.

When you appeal to your readers’ emotions, you are using pathos. This appeal is common in advertising that convinces consumers they lack something and buying a certain product or service will fulfill that lack. Emotional appeals are subtler in academic writing; they serve to engage a reader in the argument and inspire a change of heart or motivate readers toward a course of action. The examples you use, how you define terms, any comparisons you draw, as well as the language choices you use can draw readers in and impact their willingness to go along with your ideas.

Consider that one purpose of persuasion is to appeal to those who do not already agree with you, so it will be important to show that you understand other points of view. You will also want to avoid derogatory or insulting descriptions or remarks about the opposition. You wouldn’t want to offend the very readers you want to persuade.

Establishing an appeal of logos is to write a sound argument, one that readers can follow and understand. To do this, the facts and evidence you use should be relevant, representative, and reliable, and the writing as a whole should be well organized, developed, and edited.

STEPS FOR WRITING PERSUASIVELY

Step one: determine the topic.

The first step in writing a persuasive essay is to establish the topic. The best topic is one that interests you. You can generate ideas for a topic by prewriting, such as by brainstorming whatever comes to mind, recording in grocery-list fashion your thoughts, or freewriting in complete sentences what you know or think about topics of interest.

Whatever topic you choose, it needs to be:

• Interesting : The topic should appeal both to you and to your intended readers.
• Researchable : A body of knowledge should already exist on the topic.
• Nonfiction : The information about the topic should be factual, not based on personal opinions or conspiracy theories.
• Important : Your reader should think the topic is relevant to them or worthy of being explored and discussed.

Our sample student Maggie Durham has selected the topic of educational technology. We will use Maggie’s sample persuasive draft and final paper as we discuss the steps for writing a persuasive essay.

Step Two: Pose a Research Question

Once you have a topic, the next step is to develop a research question along with related questions that delve further into the first question. If you do not know what to ask, start with one of the question words: What? Who? Where? When? Why? and How? The research question helps you focus or narrow the scope of your topic by identifying a problem, controversy, or aspect of the topic that is worth exploration and discussion. Some general questions about a topic would be the following:

• Who is affected by this problem and how?
• Have previous efforts or polices been made to address this problem? – What are they?
• Why hasn’t this problem been solved already?

For Maggie’s topic of educational technology, potential issues or controversies range from data privacy to digital literacy to the impact of technology on learning, which is what Maggie is interested in. Maggie’s local school district has low literacy rates, so Maggie wants to know the following:

• Are there advantages and/or disadvantages of technology within primary and secondary education?
• Which types of technology are considered the best in terms of quality and endurance?
• What types of technology and/or programs do students like using and why?
• Do teachers know how to use certain technologies with curriculum design, instruction, and/or assessment?

Step Three: Draft a Thesis

A thesis is a claim that asserts your main argument about the topic. As you conduct your research and draft your paper, you may discover information that changes your mind about your thesis, so at this point in writing, the thesis is tentative. Still, it is an important step in narrowing your focus for research and writing.

The thesis should

1. be a complete sentence,

2. identify the topic, and

3. make a specific claim about that topic.

In a persuasive paper, the thesis is a claim that someone should believe or do something. For example, a persuasive thesis might assert that something is effective or ineffective. It might state that a policy should be changed or a plan should be implemented. Or a persuasive thesis might be a plea for people to change their minds about a particular issue.

Once you have figured out your research question, your thesis is simply the answer. Maggie’s thesis is “Schools should supply technology aids to all students to increase student learning and literacy rates.” Her next step is to find evidence to support her claim.

Step Four: Research

Once you have a topic, research question, and thesis, you are ready to conduct research. To find sources that would be appropriate for an academic persuasive essay, begin your search in the library. The Purdue Global Library has a number of tutorials on conducting research, choosing search teams, types of sources, and how to evaluate information to determine its reliability and usefulness. Remember that the research you use will not only provide content to prove your claim and develop your essay, but it will also help to establish your credibility as a reliable source (ethos), create a logical framework for your argument (logos), and appeal to your readers emotionally (pathos).

Step Five: Plan Your Argument; Make an Outline

Once you have located quality source information—facts, examples, definitions, knowledge, and other information that answers your research question(s), you’ll want to create an outline to organize it. The example outline below illustrates a logical organizational plan for writing a persuasive essay. The example outline begins with an introduction that presents the topic, explains the issue, and asserts the position (the thesis). The body then provides the reasoning for the position and addresses the opposing viewpoints that some readers may hold. In your paper, you could modify this organization and address the opposing viewpoints first and then give the reasoning for your viewpoints, or you can alternate and give one opposing viewpoint then counter that with your viewpoint and then give another opposing viewpoint and counter that with your viewpoint.

The outline below also considers the alternatives to the position—certainly, there are other ways to think about or address the issue or situation. Considering the alternatives can be done in conjunction with looking at the opposing viewpoints. You do not always have to disagree with other opinions, either. You can acknowledge that another solution could work or another belief is valid. However, at the end of the body section, you will want to stand by your original position and prove that in light of all the opposing viewpoints and other perspectives, your position has the most merit.

Sample Outline of a Persuasive Argument

• 1. Introduction: Tell them what you will tell them.
• a. Present an interesting fact or description to make the topic clear and capture the reader’s attention.
• b. Define and narrow the topic using facts or descriptions to illustrate what the situation or issue is (and that is it important).
• c. Assert the claim (thesis) that something should be believed or done about the issue. (Some writers also briefly state the reasons behind this claim in the thesis as Maggie does in her paper when she claims that schools should supply tablets to students to increase learning , engagement, and literacy rates ).
• 2. Body: Tell them.
• a. Defend the claim with logical reasons and practical examples based on research.
• b. Anticipate objections to the claim and refute or accommodate them with research.
• c. Consider alternate positions or solutions using examples from research.
• d. Present a final point based on research that supports your claim in light of the objections and alternatives considered.
• 3. Conclusion: Tell them what you told them.
• a. Recap the main points to reinforce the importance of the issue.
• b. Restate the thesis in new wording to reinforce your position.
• c. Make a final remark to leave a lasting impression, so the reader will want to continue this conversation and ideally adopt the belief or take the action you are advocating.

In Maggie’s draft, she introduced the topic with facts about school ratings in Texas and then narrowed the topic using the example of her local school district’s literacy rates. She then claimed the district should provide each student a tablet in order to increase learning (and thus, literacy rates).

Maggie defends her claim with a series of examples from research that proved how access to tablets, technology-integrated curriculums, and “flipped classrooms” have improved literacy rates in other districts. She anticipates objections to her proposal due to the high cost of technology and counter argues this with expert opinions and examples that show partnerships with businesses, personalized curriculums that technology makes possible, and teacher training can balance the costs. Maggie included an alternative solution of having students check out tablets from the library, but her research showed that this still left students needing Wi-Fi at home while her proposal would include a plan for students to access Wi-Fi.

Maggie concluded her argument by pointing out the cost of not helping the students in this way and restated her thesis reaffirming the benefits, and then left the reader with a memorable quote.

Click here to see Maggie’s draft with feedback from her instructor and a peer. Sample Persuasive Draft

Feedback, Revision, and Editing

After you write a draft of your persuasive essay, the next step is to have a peer, instructor, or tutor read it and provide feedback. Without reader feedback, you cannot fully know how your readers will react to your argument. Reader feedback is meant to be constructive. Use it to better understand your readers and craft your argument to more appropriately appeal to them.

Maggie received valuable feedback on her draft from her instructor and classmate. They pointed to where her thesis needed to be even more specific, to paragraphs where a different organization would make her argument more convincing, to parts of the paper that lacked examples, sentences that needed revision and editing for greater clarity, and APA formatting that needed to be edited.

Maggie also took a critical look at her paper and looked back at her writing process. One technique she found helpful was to read her paper aloud because it let her know where her wording and organization were not clear. She did this several times as she revised and again as she edited and refined her paper for sentence level clarity and concision.

In the end, Maggie produced a convincing persuasive essay and effective argument that would appeal to readers who are also interested in the way technology can impact and improve student learning, an important topic in 2014 when this paper was written and still relevant today.

Click here to see Maggie’s final draft after revising and editing. Sample Persuasive Revised

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Writing a Persuasive Essay

View in pdf format, the introduction.

Simply enough, the introductory paragraph introduces the argument of your paper. A well-constructed introductory paragraph immediately captures a reader’s interest and gives appropriate background information about the paper’s topic. Such a paragraph might include a brief summary of the ideas to be discussed in body of the paper as well as other information relevant to your paper’s argument. The most important function of the introductory paragraph, however, is to present a clear statement of the paper’s argument. This sentence is your paper’s thesis. Without a thesis, it is impossible for you to present an effective argument. The thesis sentence should reflect both the position that you will argue and the organizational pattern with which you will present and support your argument. A useful way to think about the construction of a thesis sentence is to view it in terms of stating both the “what” and the “how” of the paper’s argument. The “what” is simply the basic argument in your paper: what exactly are you arguing? The “how” is the strategy you will use to present this argument. The following are helpful questions for you to consider when formulating a thesis sentence:

• What is the argument that I am trying to convince the reader to accept?
• How exactly do I expect to convince the reader that this argument is sound?

Once you have answered these questions, the next step is to synthesize these answers into a single thesis sentence, or, if necessary, two thesis sentences.

For example: You want to convince your reader that the forces of industry did not shape American foreign policy from the late 19th century through 1914, and you plan to do this by showing that there were other factors which were much more influential in shaping American foreign policy. Both of these elements can be synthesized into a thesis sentence:

Fear of foreign influence in the Western hemisphere, national pride, and contemporary popular ideas concerning both expansion and foreign peoples had significantly more influence on American foreign policy than did the voices of industrialists.

This sentence shows the position you will argue and also sets up the organizational pattern of your paper's body.

The body of your paper contains the actual development of your paper’s argument. Each body paragraph presents a single idea or set of related ideas that provides support for your paper’s argument. Each body paragraph addresses one key aspect of your paper’s thesis and brings the reader closer to accepting the validity of your paper’s argument. Because each body paragraph should be a step in your argument, you should be mindful of the overall organization of your body paragraphs. The first step in writing an effective body paragraph is the construction of the first sentence of this paragraph, the topic sentence. Just as the thesis sentence holds together your essay, the topic sentence is the glue binding each individual body paragraph. A body paragraph’s topic sentence serves two main purposes: introducing the content of the paragraph and introducing the next step of your argument. It is important to keep in mind that the goal of the topic sentence is to advance your paper's argument, not just to describe the content of the paragraph. For example: The first part in your thesis on page two states that fear of foreign influence in the Western Hemisphere had more influence on American foreign policy than did industry. Thus, you need to elaborate on this point in your body paragraphs. An effective topic sentence for one of these paragraphs could be:

American fear of foreign influence was a key factor in the United States’ actions in the Spanish-American War. Subsequent body paragraphs might offer further evidence for the idea presented in this body paragraph.

A good way to test the strength of both your topic sentences and your argument as a whole is to construct an outline of your paper using only your paper's thesis statement and topic sentences. This outline should be a logical overview of your paper's argument; all of your paper’s topic sentences should work together to support your thesis statement.

The Conclusion

A basic purpose of your paper’s concluding paragraph is both to restate the paper’s argument and to restate how you have supported this argument in the body of the paper. However, your conclusion should not simply be a copy of your introduction. The conclusion draws together the threads of the paper’s argument and shows where the argument of your paper has gone. An effective conclusion gives the reader reasons for bothering to read your paper. One of the most important functions of this paragraph is to bring in fresh insight. Some possible questions to consider when writing your conclusion are:

• What are some real world applications of this paper’s argument?
• Why is what I am writing about important?
• What are some of the questions that this paper’s argument raises?
• What are the implications of this paper’s argument?

While the organization and structure described in this handout are necessary components of an effective persuasive essay, keep in mind that writing itself is a fluid process. There are no steadfast rules that you need to adhere to as you write. Simply because the introduction is the first paragraph in your essay does not mean that you must write this paragraph before any other. Think of the act of writing as an exploration of ideas, and let this sense of exploration guide you as you write your essay.

by Adam Polak ’98 and Jen Collins ’96

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Persuasive Essay Guide

A Comprehensive Guide to Writing an Effective Persuasive Essay

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Imagine being able to sway opinions, influence decisions, and convince others with the power of words.

That’s what good persuasive writing can help you achieve! Persuasive essays provide you an opportunity to express your opinions, convince your readers, inspire action, and make a lasting impact. 

So how can you write a great persuasive essay? 

If you're eager to learn the art of persuasive writing, you're in the right place. In this guide, we’ll dive into the step-by-step writing process that can help you. You’ll also get example essays and tips that will make your persuasive writing stand out. 

Let’s dive in!

• 1. What is a Persuasive Essay?
• 2. The 3 Elements of Persuasion
• 3. How to Write a Persuasive Essay
• 4. Persuasive Essay Structure
• 5. Persuasive Essay Examples
• 6. Persuasive Essay Topics for Students
• 7. Tips for Writing Stand-Out Persuasive Essays

What is a Persuasive Essay?

A persuasive essay is a form of essay writing that aims to convince its audience to adopt a particular viewpoint or take a specific course of action.  

The writer takes a clear position on an issue and attempts to convince the readers through different persuasive techniques, such as evidence and anecdotes. The point is to resonate with the readers emotionally AND logically on a specific issue. 

It's like being a lawyer in a courtroom, making a compelling argument to sway the jury (your readers) to your side. The goal of a persuasive essay can vary, from changing the readers’ opinion on a controversial topic to inspiring them to support a cause or take action on an issue.

What’s the Difference Between Persuasive & Argumentative Essays?

Persuasive and argumentative essays are often confused with each other, but they have distinct differences in terms of their purpose and approach. 

Here are the main differences between persuasive vs. argumentative essays:

The 3 Elements of Persuasion

Before we get into the writing steps, we must understand the basic elements of persuasion. These elements, known as "ethos," "pathos," and "logos," are fundamental to crafting a persuasive essay that resonates with your audience and effectively conveys your message.

• Ethos: Building Credibility and Trust

Ethos, derived from the Greek word for "character," focuses on establishing your credibility as a writer and gaining the trust of your readers. It involves establishing one's authority, expertise, and reliability in the eyes of the audience. In a persuasive essay, ethos is often established through:

• Demonstrating expertise on the subject matter.
• Citing credible sources and references.
• Maintaining a respectful and professional tone.
• Acknowledging and addressing opposing viewpoints.

These steps can help you gain the trust of your readers. Ethos provides them a reason to trust you and listen to your arguments.

• Pathos: Stirring Emotions and Empathy

Pathos is the appeal to emotion that is aimed at evoking specific emotions or empathy from the audience. It seeks to connect with readers on a personal and emotional level. In a persuasive essay, pathos can be incorporated by:

• Using vivid and emotionally charged language.
• Sharing compelling anecdotes or stories.
• Appealing to the values and beliefs of the audience.
• Highlighting the human or emotional impact of the topic.

The emotional aspect is essential to good persuasive writing. Still, it should be used in moderation to be effective. 

• Logos: Employing Logic and Reasoning

Logos appeals to the reader's sense of logic and reason. It involves presenting a well-structured, logical argument supported by evidence. In a persuasive essay, logos is evident through:

• Presenting clear and well-structured arguments.
• Providing factual evidence, statistics, and research findings.
• Using logical reasoning and deductive or inductive arguments.
• Addressing and refuting counterarguments effectively.

When used together, these three elements can be effective tools for persuasion. By utilizing all three elements, the speaker increases the chances of influencing their audience. You can read more about ethos, pathos, and logos to understand them better and ensure their correct usage in your writing. 

Here is a video you can watch about the three persuasive techniques:

How to Write a Persuasive Essay

Persuasive essays are very common, especially for students. However, they are challenging to write if you don’t know where to start. Here are the steps that can help make your writing process easier.

Step 1: Select an Interesting Topic & Define Your Position

Choosing a topic is the most crucial part. Your topic should be engaging and debatable, in which you can clearly define your position. Here are some tips for selecting a topic:

• Identify Your Interests: You should consider something that is interesting to you too, as this will make it easier and enjoyable for you to write about it. 
• Consider Your Audience: Think about who your target audience is. Your topic should resonate with them and be relevant to their interests, concerns, or beliefs.
• Define Your Position: Clearly define your stance or position on your potential topics. Ask yourself: What do I want to persuade my audience to believe or do regarding this topic? What are the key points or arguments I will use to support my position? 
• Avoid Overly Broad or Narrow Topics: Ensure that your topic is neither too broad nor too narrow. An overly broad topic may lack focus, while an overly narrow one may not provide enough material for a persuasive argument.

Step 2: Research & Gather Evidence

Gather credible sources, statistics, facts, and evidence to support your argument. Conducting thorough research uncovers the themes, arguments, and discussions about your topic, helping you find the best arguments you need.

While collecting information, take detailed notes so you can cite sources later. You also have to evaluate the evidence and prioritize those points that can better support your position.

Step 3: Make an Outline

Now that you’ve gathered your main points, you need to organize them in a logical structure. Outline the structure of your essay with a clear introduction, body paragraphs, and conclusion. Here are the main points you should include in your first outline: 

• Thesis: State the thesis statement of your essay to present your main argument. It should clearly mention your position on the topic and how you are going to argue for it.
• Body Paragraphs: The body paragraph outline should contain the topic sentence and supporting points. Mention clear and concise topic sentences that introduce the main point of each paragraph.
• Supporting Evidence: Also add supporting evidence, examples, statistics, or quotes for each paragraph that bolster your argument. Ensure each piece of evidence is relevant and directly supports your point.
• Conclusion: If your persuasive essay aims to prompt a specific action or response from the reader, include a call to action in your outline. Clearly state what you want your audience to think or do after reading your essay.

See this outline format below to understand better:

Persuasive Essay Outline Format

Want to learn more about making an outline? Check out our complete guide to crafting a persuasive essay outline . 

Step 4: Write Your First Draft

With a solid outline in place, it's time to start crafting your persuasive essay's first draft. Follow these guidelines to write your initial draft effectively:

• Follow the Outline: Refer to your outline as your roadmap. Begin by writing the introduction, followed by the body paragraphs, addressing each point in the order outlined. Finish with the conclusion.
• Write Freely: In the first draft, focus on getting your ideas down on paper without worrying too much about perfection. Don't be overly concerned about grammar, spelling, or word choice at this stage; you can edit and refine later.
• Maintain a Consistent Tone: Maintain a tone that aligns with your persuasive goals, whether it's authoritative, passionate, or empathetic. Consistency in tone will help your argument come across convincingly.
• Support with Evidence: As you develop your arguments in the body paragraphs, ensure that each point is supported with strong evidence, examples, statistics, or quotes from credible sources.
• Address Counterarguments: Incorporate responses to potential counterarguments where relevant, demonstrating a comprehensive understanding of the issue and reinforcing your position.
• Be Concise and Clear: Write concisely, expressing your ideas clearly and avoiding unnecessary jargon or complexity. The clarity of your arguments is crucial for persuading your audience.

Note: Some people may confuse descriptive essays with persuasive essays, but they serve different purposes. A descriptive essay focuses on vividly describing a subject, while a persuasive essay aims to convince the reader of a particular viewpoint. Despite their differences, both require detailed and clear writing to engage the reader.

Step 5: Proofread & Revise

Once you've completed the first draft, take a break to gain some distance from your work. When you return, begin the revision process. Focus on refining your arguments, improving clarity, and ensuring that your essay flows logically.

• Proofread: Carefully proofread your first draft for grammar, spelling, and punctuation errors. Improve the essay format and clarity wherever possible. 
• Seek Feedback: Share your first draft with peers, teachers, or writing tutors to obtain feedback on the persuasiveness, clarity, and overall effectiveness of your essay. Use this feedback to make necessary improvements.
• Polish Your Draft: After incorporating feedback and revising accordingly, refine your essay to its final form. Ensure that it aligns with your outline and effectively conveys your persuasive message.
• Cite Sources: Remember to include proper citations for all sources used within your essay. Follow the citation style specified by your instructor or guidelines.

Persuasive Essay Structure

A well-structured persuasive essay is essential to effectively convey your argument and persuade your audience. The structure typically consists of three main parts: the introduction, body paragraphs, and conclusion. 

A persuasive essay mostly follows a five-paragraph essay structure. With one introduction, three body paragraphs, and a conclusion. However, the number of body paragraphs can extend based on your topic.

Introduction

The essay introduction serves as the gateway to your persuasive essay. Its primary purpose is to grab the reader's attention, provide context for your argument, and present your thesis statement—the core of your persuasive message. Here's how to craft an engaging introduction:

• Hook: Use a catchy essay hook such as an intriguing question, surprising statistic, or relevant anecdote to grab attention.
• Background Information: Provide a brief and relevant overview of the topic to give context and ensure reader understanding.
• Thesis Statement: End with a clear, concise thesis statement that states your position and previews the main points of your essay.

Body Paragraphs

The body paragraphs form the core of your persuasive essay, where you present your point of view and build your case. Here's how to structure and write effective body paragraphs:

• Topic Sentence: Start each body paragraph with a topic sentence that introduces the main point or argument of that paragraph.
• Supporting Evidence: Follow the topic sentence with relevant evidence, examples, statistics, quotes, or facts that support your argument. 
• Analysis: After presenting your evidence, analyze it thoroughly. Explain how the evidence supports your thesis and persuades the reader.
• Transition: Use transition words and sentences at the end of each body paragraph to link it to the next one.

The conclusion is where you bring your persuasive essay to a close, summarizing your main points, restating your thesis, and leaving a lasting impression. Follow these guidelines for an effective conclusion:

• Summarize Main Points: Briefly restate the key arguments from the body of your essay.
• Restate Thesis: Rephrase your thesis to emphasize your main message.
• Closing Statement: End with a memorable statement that encourages reflection.
• Avoid New Information: Provide closure without introducing new ideas.

Persuasive Essay Format

After writing the complete essay according to the structure above, you need to ensure correct formatting. Formatting ensures that your essay is readable and presentable.

There are several standardized formatting styles used in writing, such as APA and MLA . If you are writing a persuasive essay as an assignment, always ask your instructor about their preferred format. 

Meanwhile, you should format your essay according to these common guidelines:

• Font Style:       Times New Roman.
• Font Size:        12pt 
• Line Spacing:   Double-spaced.
• Alignment:       Left Alignment
• Indent:              First-Line indent

Persuasive Essay Examples

Studying persuasive essay examples can be immensely helpful in understanding how to craft a compelling and effective persuasive essay.

Check out these sample essays below:

Persuasive Essay on Social Media (PDF)

Persuasive Essay Samples (PDF)

Persuasive Essay on Abortions (PDF)

Persuasive Essay Sample - Death Penalty

Persuasive Essay on the Preservation of Nature

Want more examples? We’ve got you covered! Head to our persuasive essay examples blog to find persuasive papers on various topics.

Persuasive Essay Topics for Students

Selecting an engaging and relevant topic is the first step in crafting a persuasive essay. If you are wondering what should I write my persuasive essay on, here are a few persuasive essay prompts:

• Advocate for the reduction of single-use plastics to combat plastic pollution.
• Argue for the inclusion of financial literacy education in high school curricula.
• Argue for responsible usage and regulations to combat the negative influence of social media.
• Persuade readers of the benefits of universal healthcare.
• Take a stance on the importance of online privacy and stronger data protection laws.
• Argue for electoral reform, such as ranked-choice voting, to improve the fairness and effectiveness of elections.
• Convince your audience of the benefits of supporting local businesses and shopping locally.
• Make a case for stricter penalties against human trafficking.
• Argue for increased public funding for the arts to support creativity and cultural enrichment.
• Argue for or against the use of artificial intelligence and automation in the workplace.

Need more ideas? Check out our compilation of 200+ persuasive essay topics and find the best topic.

Tips for Writing Stand-Out Persuasive Essays

Now that you know how to write your essay and have read some examples, you are able to write a good persuasive essay. However, you can make it even better with the following tips and techniques:

• Clarity and Conciseness: Write in a clear and concise way. Avoid jargon or overly complex language to make your message easily understandable.
• Use Persuasive Techniques: Employ persuasive language and rhetoric techniques, such as ethos, pathos, and logos, to appeal to your audience's emotions, ethics, and logic. Use powerful verbs, descriptive adjectives, and vivid metaphors to make your writing engaging.
• Tell a Compelling Story: Use storytelling techniques to illustrate your points. Engaging narratives can make your arguments more relatable and memorable.
• Provide Real-Life Examples: Support your arguments with concrete, real-life examples and case studies. Personal anecdotes or case stories can be particularly persuasive.
• Address the Reader Directly: Use the second-person point of view (you) to address the reader directly, making your essay more engaging and relatable.
• Maintain a Confident Tone: Maintain a confident and assertive tone throughout your essay. Confidence in your message can persuade readers to adopt your viewpoint.
• Provide Solutions: Suggest practical solutions or actions that can be taken to address the issue you're discussing. Offering a path forward can be persuasive.

To conclude,

From understanding the fundamentals of persuasion to learning the writing steps, you now know how to craft an essay that engages and compels your audience to accept your position. Additionally, with the help of our examples and tips, you can make your arguments even stronger.

With this knowledge and techniques, you're now ready to embark on your persuasive writing endeavors. So start writing persuasive papers without hesitation and inspire others to see the world through your lens.  

Moreover, if you need further writing help, consider using our persuasive essay writing service which is equipped with a team of seasoned writers ready to offer their expertise. Our writing professionals are committed to crafting essays that are insightful, well-researched, and impactful - tailored to your specific needs!

So get our essay help now for guaranteed results!

Frequently Asked Questions

What are the 4 p's of persuasive writing.

The 4 P's of persuasive writing are:

• Promise: Make a compelling promise to the reader about what they will gain or understand.
• Picture: Create a vivid picture of the benefits or consequences to engage the reader’s emotions.
• Proof: Provide solid evidence and logical arguments to support your claims.
• Push: Encourage the reader to take action or adopt your viewpoint.

What not to write in a persuasive essay?

Avoid using vague statements, unsupported claims, overly emotional appeals, and biased language. Refrain from including irrelevant details, over-generalizations, and weak evidence.

What is a good sentence starter for a persuasive essay?

Some good sentence starters for a persuasive essay can be:

• "Imagine a world where..."
• "Have you ever considered..."
• "What if I told you that..."

What are the 5 primary elements of the persuasive essay?

The 5 primary parts of a persuasive essay are: 

• Introduction with a Hook and Thesis Statement
• Clear and Logical Arguments
• Evidence and Examples
• Counterarguments and Rebuttals
• Strong Conclusion

What does a persuasive essay need?

A persuasive essay requires a clear thesis statement, logical arguments supported by evidence,  counterarguments with rebuttals, and a strong conclusion. It should be well-organized, use persuasive language, and address the reader’s potential objections.

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Persuasive Essay Writing

How to Write a Persuasive Essay: A Step-by-Step Guide

13 min read

Published on: Jan 3, 2023

Last updated on: Jan 29, 2024

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It's the night before the essay is due, and you haven't even started. Your mind is blank, and you have no idea what words will persuade your teacher. 

The good news is that some tips and tricks can make the process of writing a persuasive essay much easier.

In this blog, we'll break down the components of a persuasive essay and provide helpful tips and examples along the way. By the end, you should have all the guidelines to create a winning essay that will persuade your readers to see things your way.

Let's take a closer look at all these steps.

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What is a Persuasive Essay?

A persuasive essay presents logical arguments with emotional appeal.

Typically, persuasive essays begin with a question that the writer spends the essay arguing in favor of or opposition to. 

For example: should kids be allowed to play video games on weekdays? 

The writer would then spend the rest of the essay backing up their claim with reasons and evidence. 

Persuasive essays often include counterarguments. These arguments oppose the writer's position. 

By including counterarguments, persuasive essays become more interesting. They also force the writer to think critically about their position.

For example, an opponent of the previous argument might say that playing video games leads to poor grades. 

The original writer could deny this claim by pointing to studies that show no correlation between bad grades and playing video games.

The best persuasive essays are well-researched and use data to support their claims. 

However, persuasive essays are not just about logic. They also need to include emotional appeal. 

After all, people are more likely to be persuaded by an argument that speaks to their feelings. 

Elements of a Persuasive Essay 

When a persuasive essay is a task, you must keep these three greek terms in mind. They are:

• Ethos (appeal to ethics) 
• Pathos (appeal to emotion)
• Logos (appeal to logic)

A good essay will use all of these elements to convince the reader that the argument presented is valid. 

Let's take a closer look at each one.

Ethos - the Credibility Element 

The persuasive power of ethos lies in the character or credibility of the person making the argument. 

For an argument to be persuasive, the person presenting it must be someone that the audience trusts. 

This could be because they are an expert on the subject or because they have first-hand experience with it. Either way, ethos establishes the speaker's credibility and makes the audience more likely to trust what they have to say.

Pathos -the Emotional Element 

While ethos deals with the character of the person making the argument, pathos has to do with the audience's emotions. A persuasive argument will tap into the audience's emotions and use them to sway their opinion.

This could be done through stories or anecdotes that evoke an emotional response or by using language that stirs certain feelings.

Logos - the Logical Element 

The final element of persuasion is logos, which appeals to logic. A persuasive argument will use sound reasoning and evidence to convince the audience that it is valid. This could be done through data or using persuasive techniques like cause and effect.

Using all these elements of a persuasive essay can make your argument much more effective. 

How To Write a Persuasive Essay

Writing persuasive essays can be challenging, but they don't have to be.

With the following simple steps, you can quickly turn an ordinary essay into one that will make a lasting impression. 

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How To Start a Persuasive Essay 

Here is a complete guide on how to start a persuasive essay. Follow them to compose a perfect essay every time. 

Brainstorm All Possible Angles 

The first step in writing a persuasive essay is brainstorming. You need to develop an angle for your essay that will make it unique and interesting. 

For example, let's say you're writing about the death penalty. A lot has been said on this topic, so it might be hard to find an angle that hasn't been covered already. 

But if you think about it, there are many different ways to approach the issue. 

Maybe you could write about the personal experiences of someone affected by the death penalty. Or maybe you could write about the economic costs of the death penalty. 

There are many possibilities here - it's all about thinking creatively.

Select Your Topic

Once you've brainstormed a few ideas, it's time to choose your topic. Pick the angle you think will most effectively persuade your reader. 

Once you've chosen your topic, it's time to research. Use statistics, expert opinions, and real-life examples to support your position. 

Choose Your Side

Now that you've researched, it's time to take a side in the debate. Remember, you must take a strong stance on one side of the issue. 

After deciding your stance, research and support it with evidence.

Appeal to Human Emotions 

One of the most effective ways to persuade someone is by appealing to their emotions. 

After all, we're not robots - we're human beings and always make decisions based on our feelings. 

Make your reader feel something, whether it's anger, sadness, empathy, or even amusement. You'll be well on convincing them of your point of view. 

Anticipate Possible Objections.

Of course, not everyone will agree, and that's okay! 

The important thing is that you anticipate some of those objections and address them head-on in your essay. 

This shows that you take your reader's objections seriously and are confident in your position. 

Organize Your Evidence 

Once you have all of your evidence collected, it's time to start organizing it into an outline for your essay.  

Organizing your essay is a key step in the writing process. It helps you keep track of all the evidence you've gathered and structure your argument in an organized way.

What Are The Steps To Write Your Persuasive Essay?

Now that you have your topic essay outline, it's time to move on to the actual writing.

Here are the steps you need to take:

Step 1: Create a Compelling Introduction

You want to hook your readers with a great opening for your persuasive essay, so they'll want to keep reading.

Here are 3 tips for writing an attention-grabbing introduction for your next essay.

• Use a strong hook statement

Your hook statement should immediately draw the reader in and make them want to learn more. 

A good hook statement will vary depending on whether you're writing for an academic or more casual audience. 

Still, some good options include a quote, an interesting statistic, or a rhetorical question.

• Make sure your thesis statement is clear and concise

Your thesis statement is the main argument of your essay, so it needs to be stated clearly and concisely in your introduction.

 A good thesis statement will be specific and limit the scope of your argument so that it can be fully addressed in the body of your paper.

• Use a transition

Transitions are important in writing for academic and non-academic audiences because they help guide the reader through your argument. 

A good transition will introduce the main point of your next paragraph while still maintaining the connection to the previous one.

Step 2: Write The Body Paragraphs

Here is a formula for structuring your body paragraphs in a persuasive essay. 

This formula will ensure that each body paragraph is packed with evidence and examples while still being concise and easy to read.

• The Topic Sentence

Every body paragraph should start with a topic sentence. A topic sentence is a key sentence that sums up the paragraph's main point. 

It should be clear, concise, and direct. 

For example, if you were writing a paragraph about the importance of exercise, your topic sentence might be this:

"Regular exercise is essential for good physical and mental health."

See how that sentence gives a clear overview of what the rest of the paragraph will be about.

• Relevant Supporting Sentences

Once your topic sentence is down, it's time to fill the rest of the paragraph with relevant supporting sentences. 

These sentences should provide evidence to support the claims made in the topic sentence. 

For the exercise example, we might use sentences like this:

"Exercise has been shown to improve heart health, reduce stress levels, and boost brain power."

"A sedentary lifestyle has been linked to an increased risk of obesity, heart disease, and type II diabetes."

See how each sentence ties back to the paragraph's main point. That's what you want your supporting sentences to do.

• Closing Sentence

Last but not least, every body paragraph should end with a closing (or transition) sentence. This sentence should briefly summarize the main points of the paragraph and introduce the next point that will be discussed in the following paragraph. 

For the exercise example, the closing sentence might look like this:

"So, as you can see, there are many compelling reasons to make exercise a regular part of your routine."

How to End a Persuasive Essay

The end of your essay is just as important as the introduction. You must leave your readers with a lasting impression and ensure your argument convinces them. 

To do this, you'll want to craft a persuasive conclusion that ties together all the points you have made in the essay.

Here is a video explaining the body paragraphs in a persuasive essay. Check it out for more information. 

Step 1: Write a Persuasive Conclusion

Here are a few tips to help make sure your persuasive essay conclusion is as effective and persuasive as possible. 

• Restate Your Thesis

Begin your essay conclusion by restating the thesis statement you began within your introduction. Doing so will remind readers of what you set out to prove and provide a sense of closure.

• Summarize Your Arguments

 You can also use your conclusion to summarize the main points of your argument. This will help readers recall the evidence you presented and reinforce why it supports your thesis. 

• Offer a Call to Action

Lastly, don't forget to include a call to action in your essay conclusion. This can be anything from a persuasive plea to a persuasive suggestion. 

Step 2:  Polish Up Your Essay

After you’re done with the essay, take a few minutes to read through it. Ensure that your persuasive points and evidence are clear, concise, and persuasive. 

Also, double-check for grammar, spelling, and punctuation mistakes. Ensure that all of your persuasive points are properly explained and make sense to the reader. 

If you’re not confident in your persuasive writing skills, you can enlist a friend or family member to read through it and provide feedback.

You can follow a proofreading checklist after completing your essay to ensure you are on track.

By following these steps, you’ll end up with a persuasive essay that will impress anyone who reads it!

Format Of A Persuasive Essay 

Once you have your persuasive essay topic, it's time to craft an essay structure. Crafting the perfect persuasive essay format is essential for ensuring your paper has maximum persuasive power.

Here are some tips for formatting an effective persuasive essay.

• Increase the Readability of Your Text 

Ensure that you have adhered to all the paragraphing requirements of your instructor. 

Double-check that your margins are set properly. A margin of 1 inch (2.5 cm) on all sides is the standard for most written documents.

This makes it easier for readers to focus and extract important information quickly.

• Use Easy-to-Read Font

Choose a font that is easy to read and professional. Stay away from script fonts or anything too fancy or difficult to read. Stick with basic fonts like Times New Roman, Arial, and Calibri.

• Keep a Defined Alignment

Align your persuasive essay to the left margin. This makes it easier for readers to follow along with your argument without having to do too much extra scrolling. 

By following these simple tips, you'll be able to craft the perfect persuasive essay format.

Persuasive Essay Examples

Here are some examples of persuasive essays that can help you get the gist of essay writing.

Persuasive essay on the preservation of nature

Persuasive essay examples pdf

Example of a persuasive essay about covid-19

Check out some more  persuasive essay examples  here for more inspiration.

Good Persuasive Essay Topics

The right persuasive essay topics can make or break your essay. Here are a few examples of persuasive essay topics that can help you. 

• Should the government increase taxes on sugary foods to reduce obesity? 
• Do standardized tests accurately measure student intelligence and aptitude? 
• Should studying a foreign language be mandatory in schools? 
• Should all high school students complete community service hours before graduating? 
• Are video games affecting the concentration and cognitive development of children? 
• Should genetically modified foods be labeled as such in stores? 
• Are the current copyright laws protecting artists and content creators enough? 
• Should college tuition be reduced for all students? 
• Is the use of animals in medical research ethical? 
• Should the use of drones be regulated by the government? 
• Should college athletes receive payment for their performance? 
• Should students be allowed to have cell phones in school? 
• Is drug testing in schools an effective way to prevent substance abuse? 
• Does social media promote a healthy lifestyle or contribute to cyber bullying? 
• Should the voting age be lowered to 16? 

If you’re stuck with choosing topics, these are great  persuasive essay topics  to get you started! 

Pick one of these and craft an essay that will leave your readers thinking. 

Tips to Write a Compelling Persuasive Essay

Here are a few tips and tricks to help you make a lasting impression on your reader:

Pick A Topic You're Passionate About

First, you need to choose a topic you're passionate about. It will be easier to write about the topic if you care about the essay. 

This will make it easier to develop persuasive arguments, and you'll be more motivated to do research.

Research Your Topic Thoroughly

After picking a persuasive essay topic, you need thorough research. This will help you gain a better understanding of the issue, which in turn will make your essay stronger. This will also ensure that you fully grasp all counterarguments on your topic.

Know Your Audience

Knowing your audience before writing is important. Are you writing to your classmates? Your teacher? The general public? Once you know your audience, you can tailor your argument to them. 

Knowing your audience will help determine the tone and approach of your essay.

Hook The Reader's Attention

The first few sentences of your essay are crucial - they must grab the reader's attention and make them want to keep reading. 

One way to do this is by starting with a shocking statistic or an interesting story. The reader will be instantly hooked and will be enticed to read more.

Research Both Sides 

A good persuasive essay will consider both sides of an issue and present a well-rounded view. This means researching both sides of the argument before taking a stance. 

Make sure to consider all the evidence before making up your mind - otherwise, your argument won't be as strong as it could be.

Ask Rhetorical Questions

Rhetorical questions are not meant to be answered but rather to make the reader think about the issue. 

For example, "How can we expect our children to succeed in school if they don't have enough resources?" 

Questions like this can help engage readers and get them thinking about solutions rather than just complaining about problems.

Emphasize Your Point

It's important to reiterate your main points throughout the essay so that readers don't forget what they are supposed to argue for or against by the time they reach the end of the paper.

Persuasive essays can be difficult to write, but following simple tips can help make the process easier. 

In this blog, we've outlined the components of a persuasive essay and provided some tips on how to write one. We also shared examples of persuasive essays that scored high marks on standardized tests. 

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Frequently Asked Questions About Persuasive Essays

How long should a persuasive essay be.

Generally speaking, persuasive essays should be between 500-750 words. However, the length of your essay will depend on the instructions given by your teacher or professor.

What Techniques Are Used In Persuasive Essays?

Persuasive techniques include facts and statistics, emotion and logic, personal stories, analogies and metaphors, pathos, ethos, and logos.

How Do I Make My Persuasive Essay More Convincing?

To make your essay more convincing, cite reliable sources, use persuasive language, and provide strong evidence and arguments.

How Is Persuasive Writing Different From Argumentative Writing?

The main difference between persuasive and argumentative writing is that persuasive writing seeks to convince or persuade the reader. On the other hand, argumentative writing seeks to debate an issue.

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College Writing: Argument

The persuasive essay, learning objectives.

• Determine the purpose and structure of persuasion in writing.
• Identify bias in writing.
• Assess various rhetorical devices.
• Distinguish between fact and opinion.
• Understand the importance of visuals to strengthen arguments.
• Write a persuasive essay.

The Purpose of Persuasive Writing

The purpose of persuasion in writing is to convince, motivate, or move readers toward a certain point of view, or opinion. The act of trying to persuade automatically implies more than one opinion on the subject can be argued.

The idea of an argument often conjures up images of two people yelling and screaming in anger. In writing, however, an argument is very different. An argument is a reasoned opinion supported and explained by evidence. To argue in writing is to advance knowledge and ideas in a positive way. Written arguments often fail when they employ ranting rather than reasoning.

Most of us feel inclined to try to win the arguments we engage in. On some level, we all want to be right, and we want others to see the error of their ways. More times than not, however, arguments in which both sides try to win end up producing losers all around. The more productive approach is to persuade your audience to consider your opinion as a valid one, not simply the right one.

The Structure of a Persuasive Essay

The following five features make up the structure of a persuasive essay:

• Introduction and thesis
• Opposing and qualifying ideas
• Strong evidence in support of claim
• Style and tone of language
• A compelling conclusion

Creating an Introduction and Thesis

The persuasive essay begins with an engaging introduction that presents the general topic. The thesis typically appears somewhere in the introduction and states the writer’s point of view.

Avoid forming a thesis based on a negative claim. For example, “The hourly minimum wage is not high enough for the average worker to live on.” This is probably a true statement, but persuasive arguments should make a positive case. That is, the thesis statement should focus on how the hourly minimum wage is low or insufficient.

Acknowledging Opposing Ideas and Limits to Your Argument

Because an argument implies differing points of view on the subject, you must be sure to acknowledge those opposing ideas. Avoiding ideas that conflict with your own gives the reader the impression that you may be uncertain, fearful, or unaware of opposing ideas. Thus it is essential that you not only address counterarguments but also do so respectfully.

Try to address opposing arguments earlier rather than later in your essay. Rhetorically speaking, ordering your positive arguments last allows you to better address ideas that conflict with your own, so you can spend the rest of the essay countering those arguments. This way, you leave your reader thinking about your argument rather than someone else’s. You have the last word.

Acknowledging points of view different from your own also has the effect of fostering more credibility between you and the audience. They know from the outset that you are aware of opposing ideas and that you are not afraid to give them space.

It is also helpful to establish the limits of your argument and what you are trying to accomplish. In effect, you are conceding early on that your argument is not the ultimate authority on a given topic. Such humility can go a long way toward earning credibility and trust with an audience. Audience members will know from the beginning that you are a reasonable writer, and audience members will trust your argument as a result. For example, in the following concessionary statement, the writer advocates for stricter gun control laws, but she admits it will not solve all of our problems with crime:

Although tougher gun control laws are a powerful first step in decreasing violence in our streets, such legislation alone cannot end these problems since guns are not the only problem we face.

Such a concession will be welcome by those who might disagree with this writer’s argument in the first place. To effectively persuade their readers, writers need to be modest in their goals and humble in their approach to get readers to listen to the ideas. These phrases of concession include:

• granted that

Bias in Writing

Everyone has various biases on any number of topics. For example, you might have a bias toward wearing black instead of brightly colored clothes or wearing jeans rather than formal wear. You might have a bias toward working at night rather than in the morning, or working by deadlines rather than getting tasks done in advance. These examples identify minor biases, of course, but they still indicate preferences and opinions.

Handling bias in writing and in daily life can be a useful skill. It will allow you to articulate your own points of view while also defending yourself against unreasonable points of view. The ideal in persuasive writing is to let your reader know your bias, but do not let that bias blind you to the primary components of good argumentation: sound, thoughtful evidence and a respectful and reasonable address of opposing sides.

The strength of a personal bias is that it can motivate you to construct a strong argument. If you are invested in the topic, you are more likely to care about the piece of writing. Similarly, the more you care, the more time and effort you are apt to put forth and the better the final product will be.

The weakness of bias is when the bias begins to take over the essay—when, for example, you neglect opposing ideas, exaggerate your points, or repeatedly insert yourself ahead of the subject by using I too often. Being aware of all three of these pitfalls will help you avoid them.

The Use of I in Writing

The use of I in writing is often a topic of debate, and the acceptance of its usage varies from instructor to instructor. It is difficult to predict the preferences for all your present and future instructors, but consider the effects it can potentially have on your writing.

Be mindful of the use of I in your writing because it can make your argument sound overly biased. There are two primary reasons:

• Excessive repetition of any word will eventually catch the reader’s attention—and usually not in a good way. The use of I is no different.
• The insertion of I into a sentence alters not only the way a sentence might sound but also the composition of the sentence itself. I is often the subject of a sentence. If the subject of the essay is supposed to be, say, smoking, then by inserting yourself into the sentence, you are effectively displacing the subject of the essay into a secondary position. In the following example, the subject of the sentence is underlined:

Smoking is bad.

I think smoking is bad.

In the first sentence, the rightful subject, smoking , is in the subject position in the sentence. In the second sentence, the insertion of I and think replaces smoking as the subject, which draws attention to I and away from the topic that is supposed to be discussed. Remember to keep the message (the subject) and the messenger (the writer) separate.

Developing Sound Arguments

Does my essay contain the following elements?

• An engaging introduction
• A reasonable, specific thesis that is able to be supported by evidence
• A varied range of evidence from credible sources
• Respectful acknowledgement and explanation of opposing ideas
• A style and tone of language that is appropriate for the subject and audience
• Acknowledgement of the argument’s limits
• A conclusion that will adequately summarize the essay and reinforce the thesis

Fact and Opinion

Facts are statements that can be definitely proven using objective data. The statement that is a fact is absolutely valid. In other words, the statement can be pronounced as true or false. For example, 2 + 2 = 4. This expression identifies a true statement, or a fact, because it can be proved with objective data.

Opinions are personal views, or judgments. An opinion is what an individual believes about a particular subject. However, an opinion in argumentation must have legitimate backing; adequate evidence and credibility should support the opinion. Consider the credibility of expert opinions. Experts in a given field have the knowledge and credentials to make their opinion meaningful to a larger audience.

For example, you seek the opinion of your dentist when it comes to the health of your gums, and you seek the opinion of your mechanic when it comes to the maintenance of your car. Both have knowledge and credentials in those respective fields, which is why their opinions matter to you. But the authority of your dentist may be greatly diminished should he or she offer an opinion about your car, and vice versa.

In writing, you want to strike a balance between credible facts and authoritative opinions. Relying on one or the other will likely lose more of your audience than it gains.

The word prove is frequently used in the discussion of persuasive writing. Writers may claim that one piece of evidence or another proves the argument, but proving an argument is often not possible. No evidence proves a debatable topic one way or the other; that is why the topic is debatable. Facts can be proved, but opinions can only be supported, explained, and persuaded.

Using Visual Elements to Strengthen Arguments

Adding visual elements to a persuasive argument can often strengthen its persuasive effect. There are two main types of visual elements: quantitative visuals and qualitative visuals.

Quantitative visuals present data graphically. They allow the audience to see statistics spatially. The purpose of using quantitative visuals is to make logical appeals to the audience. For example, sometimes it is easier to understand the disparity in certain statistics if you can see how the disparity looks graphically. Bar graphs, pie charts, Venn diagrams, histograms, and line graphs are all ways of presenting quantitative data in spatial dimensions.

Qualitative visuals present images that appeal to the audience’s emotions. Photographs and pictorial images are examples of qualitative visuals. Such images often try to convey a story, and seeing an actual example can carry more power than hearing or reading about the example. For example, one image of a child suffering from malnutrition will likely have more of an emotional impact than pages dedicated to describing that same condition in writing.

Writing at Work

When making a business presentation, you typically have limited time to get across your idea. Providing visual elements for your audience can be an effective timesaving tool. Quantitative visuals in business presentations serve the same purpose as they do in persuasive writing. They should make logical appeals by showing numerical data in a spatial design. Quantitative visuals should be pictures that might appeal to your audience’s emotions. You will find that many of the rhetorical devices used in writing are the same ones used in the workplace. For more information about visuals in presentations, see Chapter 14 “Creating Presentations: Sharing Your Ideas”.

Writing a Persuasive Essay

Choose a topic that you feel passionate about. If your instructor requires you to write about a specific topic, approach the subject from an angle that interests you. Begin your essay with an engaging introduction. Your thesis should typically appear somewhere in your introduction.

Start by acknowledging and explaining points of view that may conflict with your own to build credibility and trust with your audience. Also state the limits of your argument. This too helps you sound more reasonable and honest to those who may naturally be inclined to disagree with your view. By respectfully acknowledging opposing arguments and conceding limitations to your own view, you set a measured and responsible tone for the essay.

Make your appeals in support of your thesis by using sound, credible evidence. Use a balance of facts and opinions from a wide range of sources, such as scientific studies, expert testimony, statistics, and personal anecdotes. Each piece of evidence should be fully explained and clearly stated.

Make sure that your style and tone are appropriate for your subject and audience. Tailor your language and word choice to these two factors, while still being true to your own voice.

Finally, write a conclusion that effectively summarizes the main argument and reinforces your thesis. See Chapter 15 “Readings: Examples of Essays” to read a sample persuasive essay.

Key Takeaways

• The purpose of persuasion in writing is to convince or move readers toward a certain point of view, or opinion.
• An argument is a reasoned opinion supported and explained by evidence. To argue, in writing, is to advance knowledge and ideas in a positive way.
• A thesis that expresses the opinion of the writer in more specific terms is better than one that is vague.
• It is essential that you not only address counterarguments but also do so respectfully.
• It is also helpful to establish the limits of your argument and what you are trying to accomplish through a concession statement.
• To persuade a skeptical audience, you will need to use a wide range of evidence. Scientific studies, opinions from experts, historical precedent, statistics, personal anecdotes, and current events are all types of evidence that you might use in explaining your point.
• Make sure that your word choice and writing style is appropriate for both your subject and your audience.
• You should let your reader know your bias, but do not let that bias blind you to the primary components of good argumentation: sound, thoughtful evidence and respectfully and reasonably addressing opposing ideas.
• You should be mindful of the use of I in your writing because it can make your argument sound more biased than it needs to.
• Facts are statements that can be proven using objective data.
• Opinions are personal views, or judgments, that cannot be proven.
• In writing, you want to strike a balance between credible facts and authoritative opinions.
• Quantitative visuals present data graphically. The purpose of using quantitative visuals is to make logical appeals to the audience.
• Qualitative visuals present images that appeal to the audience’s emotions.
• Successful Writing Section 10.9: Persuasion. Authored by : Anonymous. Located at : http://2012books.lardbucket.org/books/successful-writing/s14-09-persuasion.html . License : Public Domain: No Known Copyright

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How to Write Perfect Persuasive Essays in 5 Simple Steps

WHAT IS A PERSUASIVE ESSAY?

A persuasive text presents a point of view around a topic or theme that is backed by evidence to support it.

The purpose of a persuasive text can be varied.  Maybe you intend to influence someone’s opinion on a specific topic, or you might aim to sell a product or service through an advertisement.

The challenge in writing a good persuasive text is to use a mix of emotive language and, in some cases, images that are supported by hard evidence or other people’s opinions.

In a persuasive essay or argument essay, the student strives to convince the reader of the merits of their opinion or stance on a particular issue. The student must utilise several persuasive techniques to form a coherent and logical argument to convince the reader of a point of view or to take a specific action.

PERSUADING PEOPLE REQUIRES A CONSISTENT APPROACH…

Persuasive texts are simple in structure.  You must clearly state your opinion around a specific topic and then repeatedly reinforce your opinions with external facts or evidence.  A robust concluding summary should leave little doubt in the reader’s mind.  ( Please view our planning tool below for a detailed explanation. )

TYPES OF PERSUASIVE TEXT

We cover the broad topic of writing a general persuasive essay in this guide, there are several sub-genres of persuasive texts students will encounter as they progress through school. We have complete guides on these text types, so be sure to click the links and read these in detail if required.

• Argumentative Essays – These are your structured “Dogs are better pets than Cats” opinion-type essays where your role is to upsell the positive elements of your opinions to your audience whilst also highlighting the negative aspects of any opposing views using a range of persuasive language and techniques.
• Advertising – Uses persuasive techniques to sell a good or service to potential customers with a call to action.
• Debating Speeches – A debate is a structured discussion between two teams on a specific topic that a moderator judges and scores. Your role is to state your case, sell your opinions to the audience, and counteract your opposition’s opinions.
• Opinion Articles, Newspaper Editorials. – Editorials often use more subtle persuasive techniques that blur the lines of factual news reporting and opinions that tell a story with bias. Sometimes they may even have a call to action at the end.
• Reviews – Reviews exist to inform others about almost any service or product, such as a film, restaurant, or product. Depending on your experiences, you may have firm opinions or not even care that much about recommending it to others. Either way, you will employ various persuasive techniques to communicate your recommendations to your audience.
• Please note a DISCUSSION essay is not a traditional persuasive text, as even though you are comparing and contrasting elements, the role of the author is to present an unbiased account of both sides so that the reader can make a decision that works best for them. Discussions are often confused as a form of persuasive writing.

A COMPLETE TEACHING UNIT ON PERSUASIVE WRITING SKILLS

Teach your students to produce writing that  PERSUADES  and  INFLUENCES  thinking with this  HUGE  writing guide bundle covering: ⭐ Persuasive Texts / Essays ⭐ Expository Essays⭐ Argumentative Essays⭐ Discussions.

A complete 140 PAGE unit of work on persuasive texts for teachers and students. No preparation is required.

THE STRUCTURE OF A PERSUASIVE ESSAY

1. Introduction

In the introduction, the student will naturally introduce the topic. Controversial issues make for great topics in this writing genre. It’s a cliche in polite society to discourage discussions involving politics, sex, or religion because they can often be very divisive. While these subjects may not be the best topics of conversation for the dinner table at Thanksgiving, they can be perfect when deciding on a topic for persuasive writing. Obviously, the student’s age and abilities should be considered, as well as cultural taboos, when selecting a topic for the essay. But the point holds, the more controversial, the better.

Let’s take a look at some of the critical elements of the introduction when writing a persuasive essay:

Title: Tell your audience what they are reading.

This will often be posed as a question; for example, if the essay is on the merits of a vegetarian lifestyle, it may be called something like: To Eat Meat or Not?

Hook : Provide your audience with a reason to continue reading.

As with any genre of writing, capturing the reader’s interest from the outset is crucial. There are several methods of doing this, known as hooks. Students may open their essays with anecdotes, jokes, quotations, or relevant statistics related to the topic under discussion.

Background: Provide some context to your audience.

In this introductory section, students will provide the reader with some background on the topic. This will place the issue in context and briefly weigh some opinions on the subject.

Thesis statement: Let the audience know your stance.

After surveying the topic in the first part of the introduction, it is now time for the student writer to express their opinion and briefly preview the points they will make later in the essay.

2. Body Paragraphs

The number of paragraphs forming this essay section will depend on the number of points the writer chooses to make to support their opinion. Usually three main points will be sufficient for beginning writers to coordinate. More advanced students can increase the number of paragraphs based on the complexity of their arguments, but the overall structure will largely remain intact.

Be sure to check out our complete guide to writing perfect paragraphs here .

The TEEL acronym is valuable for students to remember how to structure their paragraphs.  Read below for a deeper understanding.

Topic Sentence:

The topic sentence states the central point of the paragraph. This will be one of the reasons supporting the thesis statement made in the introduction.

These sentences will build on the topic sentence by illustrating the point further, often by making it more specific.

These sentences’ purpose is to support the paragraph’s central point by providing supporting evidence and examples. This evidence may be statistics, quotations, or anecdotal evidence.

The final part of the paragraph links back to the initial statement of the topic sentence while also forming a bridge to the next point to be made. This part of the paragraph provides some personal analysis and interpretation of how the student arrived at their conclusions and connects the essay as a cohesive whole.

3. Conclusion

The conclusion weaves together the main points of the persuasive essay. It does not usually introduce new arguments or evidence but instead reviews the arguments made already and restates them by summing them up uniquely. It is important at this stage to tie everything back to the initial thesis statement. This is the writer’s last opportunity to drive home their point, to achieve the essay’s goal, to begin with – persuade the reader of their point of view.

Ending an essay well can be challenging, but it is essential to end strongly, especially for persuasive essays. As with the hooks of the essay’s opening, there are many tried and tested methods of leaving the reader with a strong impression. Encourage students to experiment with different endings, for example, concluding the essay with a quotation that amplifies the thesis statement.

Another method is to have the student rework their ending in simple monosyllabic words, as simple language often has the effect of being more decisive in impact. The effect they are striving for in the final sentence is the closing of the circle.

Several persuasive writing techniques can be used in the conclusion and throughout the essay to amp up the persuasive power of the writing. Let’s take a look at a few.

ETHOS, PATHOS & LOGOS TUTORIAL VIDEO (2:20)

TIPS FOR WRITING A GREAT PERSUASIVE ESSAY

PERSUASIVE TECHNIQUES

In this article, we have outlined a basic structure that will be helpful to students in approaching the organization of their persuasive writing. It will also be helpful for the students to be introduced to a few literary techniques that will help your students to present their ideas convincingly. Here are a few of the more common ones:

Repetition: There is a reason why advertisements and commercials are so repetitive – repetition works! Students can use this knowledge to their advantage in their persuasive writing. It is challenging to get the reader to fully agree with the writer’s opinion if they don’t fully understand it. Saying the same thing in various ways ensures the reader gets many bites at the ‘understanding’ cherry.

Repetition Example: “The use of plastic bags is not only bad for the environment, but it is also bad for our economy. Plastic bags are not biodegradable, meaning they will not decompose and will continue to take up space in landfills. Plastic bags are also not recyclable, meaning they will not be reused and will instead end up in landfills. Plastic bags are not only bad for the environment, but they are also bad for our economy as they are costly to dispose of and take up valuable space in landfills.”

In this example, the phrase “not only bad for the environment but also bad for our economy” is repeated multiple times to reinforce the idea that plastic bags are not just a problem for the environment but also the economy. The repetition of the phrase emphasizes the point and makes it more persuasive.

It is also important to note that repetition could be used differently, such as repeating a word or phrase to create rhythm or emphasis.

Storytelling: Humans tend to understand things better through stories. Think of how we teach kids important values through time-tested fables like Peter and the Wolf . Whether through personal anecdotes or references to third-person experiences, stories help climb down the ladder of abstraction and reach the reader on a human level.

Storytelling Example: “Imagine you are walking down the street, and you come across a stray dog clearly in need of food and water. The dog looks up at you with big, sad eyes, and you cannot help but feel a twinge of compassion. Now, imagine that same scenario, but instead of a stray dog, it’s a homeless person sitting on the sidewalk. The person is clearly in need of food and shelter, and their eyes also look up at her with a sense of hopelessness.

The point of this story is to show that just as we feel compelled to help a stray animal in need, we should also feel compelled to help a homeless person. We should not turn a blind eye to the suffering of our fellow human beings, and we should take action to address homelessness in our community. It is important to remember that everyone deserves a roof over their head and a warm meal to eat. The story is designed to elicit an emotional response in the reader and make the argument more relatable and impactful.

By using storytelling, this passage creates an image in the reader’s mind and creates an emotional connection that can be more persuasive than just stating facts and figures.

Dissent: We live in a cynical age, so leaving out the opposing opinion will smack of avoidance to the reader. Encourage your students to turn to that opposing viewpoint and deal with those arguments in their essays .

Dissent Example: “Many people argue that students should not have to wear uniforms in school. They argue that uniforms stifle creativity and individuality and that students should be able to express themselves through their clothing choices. While these are valid concerns, I strongly disagree.

In fact, uniforms can actually promote individuality by levelling the playing field and removing the pressure to dress in a certain way. Furthermore, uniforms can promote a sense of community and belonging within a school. They can also provide a sense of discipline and structure, which can help to create a more focused and productive learning environment. Additionally, uniforms can save families money and eliminate the stress of deciding what to wear daily .

While some may argue that uniforms stifle creativity and individuality, the benefits of uniforms far outweigh the potential drawbacks. It is important to consider the impact of uniforms on the school as a whole, rather than focusing solely on individual expression.”

In this example, the writer presents the opposing viewpoint (uniforms stifle creativity and individuality) and then provides counterarguments to refute it. By doing so, the writer can strengthen their own argument and present a more convincing case for why uniforms should be worn in school.

A Call to Action: A staple of advertising, a call to action can also be used in persuasive writing. When employed, it usually forms part of the conclusion section of the essay and asks the reader to do something, such as recycle, donate to charity, sign a petition etc.

A quick look around reveals to us the power of persuasion, whether in product advertisements, newspaper editorials, or political electioneering; persuasion is an ever-present element in our daily lives. Logic and reason are essential in persuasion, but they are not the only techniques. The dark arts of persuasion can prey on emotion, greed, and bias. Learning to write persuasively can help our students recognize well-made arguments and help to inoculate them against the more sinister manifestations of persuasion.

Call to Action Example: “Climate change is a pressing issue that affects us all, and it’s important that we take action now to reduce our carbon footprint and protect the planet for future generations. As a society, we have the power to make a difference and it starts with small changes that we can make in our own lives.

I urge you to take the following steps to reduce your carbon footprint:

• Reduce your use of single-use plastics
• Use public transportation, carpool, bike or walk instead of driving alone.
• Support clean energy sources such as solar and wind power
• Plant trees and support conservation efforts

It’s easy to feel like one person can’t make a difference, but the truth is that every little bit helps. Together, we can create a more sustainable future for ourselves and for the planet.

So, let’s take action today and make a difference for a better future, it starts with minor changes, but it all adds up and can make a significant impact. We need to take responsibility for our actions and do our part to protect the planet.”

In this example, the writer gives a clear and specific call to action and encourages the reader to take action to reduce their carbon footprint and protect the planet. By doing this, the writer empowers the reader to take action and enables them to change.

Now, go persuade your students of the importance of perfecting the art of persuasive writing!

A COMPLETE UNIT ON TEACHING FACT AND OPINION

This  huge 120-page resource combines four different fact and opinion activities that you can undertake as a  WHOLE GROUP  or as  INDEPENDENT READING GROUP TASKS  in either  DIGITAL  or  PRINTABLE TASKS.

20 POPULAR PERSUASIVE ESSAY TOPICS FOR STUDENTS

Writing an effective persuasive essay demonstrates a range of skills that will be of great use in nearly all aspects of life after school.

In essence, if you can influence a person to change their ideas or thoughts on a given topic through how you structure your words and thoughts, you possess a very powerful skill.

Be careful not to rant wildly.  Use facts and other people’s ideas who think similarly to you in your essay to strengthen your concepts.

Your biggest challenge in getting started may be choosing a suitable persuasive essay topic.  These 20 topics for a persuasive essay should make this process a little easier.

• WHY ARE WE FASCINATED WITH CELEBRITIES AND WEALTHY PEOPLE ON TELEVISION AND SOCIAL MEDIA?
• IS IT RIGHT FOR SCHOOLS TO RAISE MONEY BY SELLING CANDY AND UNHEALTHY FOODS TO STUDENTS?
• SHOULD GIRLS BE ALLOWED TO PLAY ON BOYS SPORTING TEAMS?
• IS TEACHING HANDWRITING A WASTE OF TIME IN THIS DAY AND AGE?
• SHOULD THERE BE FAR GREATER RESTRICTIONS AROUND WHAT CAN BE POSTED ON THE INTERNET?
• SHOULD PROFESSIONAL ATHLETES HAVE TO TAKE DRUG TESTS?
• ARE TEENAGE PREGNANCY SHOWS A NEGATIVE OR POSITIVE INFLUENCE ON VIEWERS?
• SHOULD GAMBLING BE PROMOTED IN ANY WAY IN SPORTS EVEN THOUGH IT BRINGS IN LARGE AMOUNTS OF REVENUE?
• SHOULD SPORTING TEAMS THAT LOSE BE REWARDED BY RECEIVING INCENTIVES SUCH AS HIGH DRAFT PICKS AND / OR FINANCIAL BENEFITS?
• SHOULD SHARKS THAT ATTACK PEOPLE BE DESTROYED? SHOULD WE GET INVOLVED IN FOREIGN CONFLICTS AND ISSUES THAT DON’T DIRECTLY AFFECT OUR COUNTRY?
• SHOULD WE GET INVOLVED IN FOREIGN CONFLICTS AND ISSUES THAT DON’T DIRECTLY AFFECT OUR COUNTRY?
• COULD VIDEO GAMES BE CONSIDERED AS A PROFESSIONAL SPORT?
• IF YOU WERE THE LEADER OF YOUR COUNTRY AND HAD A LARGE SURPLUS TO SPEND, WHAT WOULD YOU DO WITH IT?
• WHEN SHOULD A PERSON BE CONSIDERED AND TREATED AS AN ADULT?
• SHOULD SMOKING BECOME AN ILLEGAL ACTIVITY?
• SHOULD THE VOTING AGE BE LOWERED?
• DOES PROTECTIVE PADDING IN SPORTS MAKE IT MORE DANGEROUS?
• SHOULD CELL PHONES BE ALLOWED IN THE CLASSROOM?
• IS TEACHING A FOREIGN LANGUAGE A WASTE OF TIME?
• SHOULD WE TEACH ETIQUETTE IN SCHOOLS?

PERSUASIVE PROMPTS FOR RELUCTANT WRITERS

If your students need a little more direction and guidance, here are some journal prompts that include aspects to consider.

• Convince us that students would be better off having a three-day weekend .  There are many angles you could take with this, such as letting children maximize their childhood or trying to convince your audience that a four-day school week might actually be more productive.
• Which is the best season?  And why?   You will really need to draw on the benefits of your preferred season and sell them to your audience.  Where possible, highlight the negatives of the competing seasons.  Use lots of figurative language and sensory and emotional connections for this topic.
• Aliens do / or don’t exist?  We can see millions of stars surrounding us just by gazing into the night sky, suggesting alien life should exist, right? Many would argue that if there were aliens we would have seen tangible evidence of them by now.  The only fact is that we just don’t know the answer to this question.  It is your task to try and convince your audience through some research and logic what your point of view is and why.
• Should school uniforms be mandatory? Do your research on this popular and divisive topic and make your position clear on where you stand and why.  Use plenty of real-world examples to support your thoughts and points of view.  
• Should Smartphones be banned in schools?   Whilst this would be a complete nightmare for most students’ social lives, maybe it might make schools more productive places for students to focus and learn.  Pick a position, have at least three solid arguments to support your point of view, and sell them to your audience.

VISUAL JOURNAL PROMPTS FOR PERSUASIVE WRITING

Try these engaging, persuasive prompts with your students to ignite the writing process . Scroll through them.

Persuasive Essay Examples (Student Writing Samples)

Below are a collection of persuasive essay samples.  Click on the image to enlarge and explore them in greater detail.  Please take a moment to read the persuasive texts in detail and the teacher and student guides highlight some of the critical elements of writing a persuasion.

Please understand these student writing samples are not intended to be perfect examples for each age or grade level but a piece of writing for students and teachers to explore together to critically analyze to improve student writing skills and deepen their understanding of persuasive text writing.

We recommend reading the example either a year above or below, as well as the grade you are currently working with, to gain a broader appreciation of this text type.

VIDEO TUTORIALS FOR PERSUASIVE WRITING

OTHER GREAT ARTICLES RELATED TO PERSUASIVE ESSAY WRITING

Teaching Resources

Use our resources and tools to improve your student’s writing skills through proven teaching strategies.

WHERE CAN I FIND A COMPLETE UNIT OF WORK ON HOW TO WRITE PERSUASIVE ESSAYS?

We pride ourselves on being the web’s best resource for teaching students and teachers how to write a persuasive text. We value the fact you have taken the time to read our comprehensive guides to understand the fundamentals of writing skills.

We also understand some of you just don’t have the luxury of time or the resources to create engaging resources exactly when you need them.

If you are time-poor and looking for an in-depth solution that encompasses all of the concepts outlined in this article, I strongly recommend looking at the “ Writing to Persuade and Influence Unit. ”

Working in partnership with Innovative Teaching Ideas , we confidently recommend this resource as an all-in-one solution to teach how to write persuasively.

This unit will find over 140 pages of engaging and innovative teaching ideas.

PERSUASIVE ESSAY WRITING CHECKLIST AND RUBRIC BUNDLE

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Explore our Premium Teaching Unit on PERSUASIVE TEXTS

Essay Papers Writing Online

10 effective techniques to master persuasive essay writing and convince any audience.

As a skilled communicator, your ability to persuade others is crucial in many areas of life. Whether you’re presenting an argument, advocating for a cause, or simply trying to convince someone of your point of view, your persuasive essay can be a powerful tool. However, crafting an essay that truly convinces your reader requires more than just strong opinions and eloquent language. It requires a strategic approach that combines logical reasoning, emotional appeal, and effective writing techniques.

1. Craft a Compelling Introduction: Your introduction is the first impression you make on your reader, so it’s essential to capture their attention right from the start. Consider using a captivating anecdote, a thought-provoking question, or a shocking statistic to engage your audience and set the tone for your essay. By immediately grabbing their interest, you increase the chances that they’ll continue reading and be open to your persuasive arguments.

2. Clearly Define Your Position: Before launching into the main body of your essay, make sure to clearly state your position on the topic. This will help your reader understand your stance and follow your line of reasoning throughout the essay. Use concise and assertive language to communicate your position, and consider reinforcing it with strong evidence or expert opinions that support your viewpoint.

3. Appeal to Emotions: While rational arguments are important, emotions often play a significant role in persuasive writing. Connect with your reader on an emotional level by using vivid descriptions, personal anecdotes, or powerful metaphors. By eliciting an emotional response, you can create a deeper connection with your audience and make your arguments more compelling.

Choose a compelling topic that ignites your passion

When crafting a persuasive essay, it is crucial to select a topic that not only captivates and engages your readers but also resonates strongly with you. By choosing a compelling topic that ignites your passion, you will be able to infuse enthusiasm and conviction into your writing, making it more convincing and persuasive.

While it may be tempting to select a popular or trending topic, it is essential to choose something that you deeply care about and have a genuine interest in. Your passion for the subject matter will shine through in your writing, capturing the attention and interest of your readers.

• Explore your hobbies and personal interests.
• Reflect on societal issues that deeply affect you.
• Consider topics that challenge conventional thinking.
• Analyze current events and their impact on your community or society as a whole.
• Look for subjects that inspire debate and differing opinions.
• Examine topics that align with your values and beliefs.

By choosing a topic that you are not only knowledgeable about but also passionate about, you will have a stronger emotional connection to your writing. This emotional connection will allow you to effectively convey your argument, influence your readers’ perspectives, and ultimately convince them to see things from your point of view.

Remember, the key to writing a persuasive essay lies in your ability to convey your ideas convincingly. By selecting a compelling topic that ignites your passion, you will have a solid foundation for crafting a persuasive essay that will resonate with readers and leave a lasting impact. So, take the time to explore your interests and choose a topic that truly captivates you.

Conduct thorough research to gather supporting evidence

Gathering strong evidence is a vital step in writing a persuasive essay. Convincing your readers requires you to present compelling facts, statistics, expert opinions, and examples that support your arguments. To achieve this, it is crucial to conduct thorough research to collect relevant and reliable information.

Begin by determining the main points you want to convey in your essay. These points should align with your thesis statement and support your overall argument. Once you have a clear idea of what you are trying to communicate, start gathering supporting evidence.

Research various credible sources such as academic journals, books, reputable websites, and expert interviews. Look for information that directly relates to your topic and can be used to reinforce your arguments. Be sure to verify the credibility and reliability of your sources to ensure the accuracy of the information.

Take notes as you conduct your research, highlighting key points, supporting evidence, and any quotes or statistics that you may want to include in your essay. It is essential to organize your findings in a way that makes sense and flows logically in your essay.

When using statistics or data, make sure to cite the sources properly to give credit to the original authors and establish your credibility as a writer. This will also allow your readers to verify the information themselves if they wish to do so.

By conducting thorough research and gathering strong supporting evidence, you will be able to present a persuasive and well-supported argument in your essay. This will not only convince your readers but also showcase your knowledge, understanding, and dedication to the topic at hand.

Develop a clear and concise thesis statement

One of the most important aspects of writing a persuasive essay is developing a thesis statement that is clear, concise, and compelling. A thesis statement serves as the main argument or central idea of your essay. It sets the tone for the entire piece and helps to guide your reader through your argument.

When developing your thesis statement, it’s essential to choose a strong and persuasive statement that clearly states your position on the topic. Avoid vague or ambiguous language that can confuse your reader and weaken your argument. Instead, use strong and specific language that clearly conveys your main point.

Your thesis statement should be concise, meaning it should be expressed in a clear and straightforward manner. Avoid unnecessary words or phrases that can dilute your message and make it less powerful. Instead, focus on getting your point across in as few words as possible while still maintaining clarity and impact.

Additionally, your thesis statement should be compelling and persuasive. It should motivate your reader to continue reading and consider your argument. Use persuasive language and strong evidence to support your thesis statement and convince your reader of its validity.

In summary, developing a clear and concise thesis statement is crucial for writing a persuasive essay. Choose a strong statement that clearly conveys your position, use concise language to express your point, and make your statement compelling and persuasive. By doing so, you will create a strong foundation for your entire essay and increase your chances of convincing your reader.

Use persuasive language and rhetorical devices

When it comes to crafting a compelling persuasive essay, one must master the art of persuasive language and employ various rhetorical devices. The way you choose your words and structure your sentences can make all the difference in captivating and convincing your readers.

One effective technique is to use strong and powerful language that evokes emotion and creates a sense of urgency. The use of vivid and descriptive words can paint a picture in the minds of your readers, making your arguments more relatable and engaging.

Additionally, employing rhetorical devices such as metaphors, similes, and analogies can effectively convey your message and help your readers understand complex ideas. By drawing comparisons and creating associations, you can make abstract concepts more tangible and easier to grasp.

Another valuable device is repetition. By repeating key phrases or ideas throughout your essay, you can emphasize your points and reinforce your arguments. This technique can help make your arguments more memorable and leave a lasting impact on your readers.

Furthermore, using rhetorical questions can encourage your readers to think critically about your topic and consider your perspective. By posing thought-provoking questions, you can guide your readers towards your desired conclusions and make them actively engage with your essay.

Lastly, employing the use of anecdotes and personal stories can make your essay more relatable and establish a connection with your readers. By sharing real-life examples or experiences, you can offer concrete evidence to support your arguments and establish credibility.

In conclusion, mastering persuasive language and employing rhetorical devices can greatly enhance the effectiveness of your persuasive essay. By choosing your words carefully, using powerful language, and incorporating various rhetorical techniques, you can captivate your readers and present your arguments in a compelling and convincing manner.

Address counterarguments and refute them with strong evidence

When writing a persuasive essay, it is crucial to anticipate and address potential counterarguments to strengthen your argument. By acknowledging opposing viewpoints and then refuting them with strong evidence, you can demonstrate the credibility and validity of your own position.

One effective way to address counterarguments is to acknowledge them upfront and present them in an objective and unbiased manner. By doing so, you show that you have considered different perspectives and are willing to engage in a fair and balanced discussion. This approach also helps you connect with readers who may initially hold opposing views, as it shows respect for their opinions and demonstrates your willingness to engage in thoughtful debate.

To effectively refute counterarguments, it is important to use strong evidence that supports your own position. This can include data, statistics, expert opinions, research findings, and real-life examples. By providing convincing evidence, you can demonstrate the superiority of your argument and weaken the credibility of counterarguments. Be sure to cite credible sources and use persuasive language to present your evidence in a convincing way.

In addition to providing strong evidence, it is also important to anticipate and address potential weaknesses in your own argument. By acknowledging and addressing these weaknesses, you can show that you have thoroughly considered your stance and are able to respond to potential criticisms. This helps to build trust and credibility with your readers, as they can see that you are aware of the limitations of your argument and have taken steps to address them.

In conclusion, addressing counterarguments and refuting them with strong evidence is a crucial component of persuasive writing. By acknowledging opposing viewpoints and providing solid evidence to support your own position, you can strengthen your argument and convince readers to adopt your point of view. Remember to always approach counterarguments objectively, use persuasive language, and address any potential weaknesses in your own argument. By doing so, you can create a compelling and persuasive essay that will resonate with your readers.

Edit and proofread your essay for grammar and clarity

Once you’ve completed your persuasive essay, the work isn’t quite finished. It’s essential to go back and review your writing with a critical eye, focusing on grammar and clarity. This final step is crucial in ensuring that your arguments are effectively communicated and that your reader can easily understand and follow your points.

First and foremost, pay attention to grammar. Look for any errors in your sentence structure, verb tense, subject-verb agreement, and punctuation. Make sure that your sentences are clear and concise, without any unnecessary or confusing phrases. Correct any spelling mistakes or typos that may have slipped through the cracks.

Next, consider the overall clarity of your essay. Read through each paragraph and ensure that your ideas flow logically and cohesively. Are your arguments supported by evidence and examples? Are your transitions smooth and seamless? If necessary, revise or rearrange your paragraphs to strengthen the overall structure of your essay.

It’s also important to check for any ambiguous or vague language. Make sure that your words and phrases have precise meanings and can be easily understood by your reader. Consider whether there are any areas where you could provide more clarification or add further details to strengthen your points.

When editing and proofreading, it can be helpful to read your essay out loud. This can help you identify any awkward or convoluted sentences, as well as any areas where you may have used repetitive or redundant language. Reading aloud also allows you to hear the natural rhythm and flow of your writing, giving you a better sense of how your words will be perceived by the reader.

Finally, consider seeking feedback from others. Share your essay with a trusted friend, family member, or teacher and ask for their input. They may be able to offer valuable suggestions or catch any errors that you may have missed. Sometimes, a fresh set of eyes can provide a new perspective and help you improve your essay even further.

By taking the time to edit and proofread your essay for grammar and clarity, you can ensure that your persuasive arguments are presented in the most effective and compelling way possible. This attention to detail will not only demonstrate your strong writing skills, but it will also increase the chances of convincing your reader to see things from your perspective.

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What is an argumentative essay?

The argumentative essay is a genre of writing that requires the student to investigate a topic; collect, generate, and evaluate evidence; and establish a position on the topic in a concise manner.

Please note : Some confusion may occur between the argumentative essay and the expository essay. These two genres are similar, but the argumentative essay differs from the expository essay in the amount of pre-writing (invention) and research involved. The argumentative essay is commonly assigned as a capstone or final project in first year writing or advanced composition courses and involves lengthy, detailed research. Expository essays involve less research and are shorter in length. Expository essays are often used for in-class writing exercises or tests, such as the GED or GRE.

Argumentative essay assignments generally call for extensive research of literature or previously published material. Argumentative assignments may also require empirical research where the student collects data through interviews, surveys, observations, or experiments. Detailed research allows the student to learn about the topic and to understand different points of view regarding the topic so that she/he may choose a position and support it with the evidence collected during research. Regardless of the amount or type of research involved, argumentative essays must establish a clear thesis and follow sound reasoning.

The structure of the argumentative essay is held together by the following.

• A clear, concise, and defined thesis statement that occurs in the first paragraph of the essay.

In the first paragraph of an argument essay, students should set the context by reviewing the topic in a general way. Next the author should explain why the topic is important ( exigence ) or why readers should care about the issue. Lastly, students should present the thesis statement. It is essential that this thesis statement be appropriately narrowed to follow the guidelines set forth in the assignment. If the student does not master this portion of the essay, it will be quite difficult to compose an effective or persuasive essay.

• Clear and logical transitions between the introduction, body, and conclusion.

Transitions are the mortar that holds the foundation of the essay together. Without logical progression of thought, the reader is unable to follow the essay’s argument, and the structure will collapse. Transitions should wrap up the idea from the previous section and introduce the idea that is to follow in the next section.

• Body paragraphs that include evidential support.

Each paragraph should be limited to the discussion of one general idea. This will allow for clarity and direction throughout the essay. In addition, such conciseness creates an ease of readability for one’s audience. It is important to note that each paragraph in the body of the essay must have some logical connection to the thesis statement in the opening paragraph. Some paragraphs will directly support the thesis statement with evidence collected during research. It is also important to explain how and why the evidence supports the thesis ( warrant ).

However, argumentative essays should also consider and explain differing points of view regarding the topic. Depending on the length of the assignment, students should dedicate one or two paragraphs of an argumentative essay to discussing conflicting opinions on the topic. Rather than explaining how these differing opinions are wrong outright, students should note how opinions that do not align with their thesis might not be well informed or how they might be out of date.

• Evidential support (whether factual, logical, statistical, or anecdotal).

The argumentative essay requires well-researched, accurate, detailed, and current information to support the thesis statement and consider other points of view. Some factual, logical, statistical, or anecdotal evidence should support the thesis. However, students must consider multiple points of view when collecting evidence. As noted in the paragraph above, a successful and well-rounded argumentative essay will also discuss opinions not aligning with the thesis. It is unethical to exclude evidence that may not support the thesis. It is not the student’s job to point out how other positions are wrong outright, but rather to explain how other positions may not be well informed or up to date on the topic.

• A conclusion that does not simply restate the thesis, but readdresses it in light of the evidence provided.

It is at this point of the essay that students may begin to struggle. This is the portion of the essay that will leave the most immediate impression on the mind of the reader. Therefore, it must be effective and logical. Do not introduce any new information into the conclusion; rather, synthesize the information presented in the body of the essay. Restate why the topic is important, review the main points, and review your thesis. You may also want to include a short discussion of more research that should be completed in light of your work.

A complete argument

Perhaps it is helpful to think of an essay in terms of a conversation or debate with a classmate. If I were to discuss the cause of World War II and its current effect on those who lived through the tumultuous time, there would be a beginning, middle, and end to the conversation. In fact, if I were to end the argument in the middle of my second point, questions would arise concerning the current effects on those who lived through the conflict. Therefore, the argumentative essay must be complete, and logically so, leaving no doubt as to its intent or argument.

The five-paragraph essay

A common method for writing an argumentative essay is the five-paragraph approach. This is, however, by no means the only formula for writing such essays. If it sounds straightforward, that is because it is; in fact, the method consists of (a) an introductory paragraph (b) three evidentiary body paragraphs that may include discussion of opposing views and (c) a conclusion.

Longer argumentative essays

Complex issues and detailed research call for complex and detailed essays. Argumentative essays discussing a number of research sources or empirical research will most certainly be longer than five paragraphs. Authors may have to discuss the context surrounding the topic, sources of information and their credibility, as well as a number of different opinions on the issue before concluding the essay. Many of these factors will be determined by the assignment.