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School Business Plan

High demand and a recurring revenue model make starting a school business a lucrative and rewarding profession.

Anyone can start a new business, but you need a detailed business plan when it comes to raising funding, applying for loans, and scaling it like a pro!

Need help writing a business plan for your school business? You’re at the right place. Our school business plan template will help you get started.

Free Business Plan Template

Download our free school business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write A School Business Plan?

Writing a school business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

• Introduce your Business: Start your executive summary by briefly introducing your business to your readers.This section may include the name of your school business, its location, when it was founded, the type of school business (E.g., private schools, charter schools, virtual schools), etc.
• Market Opportunity: Summarize your market research, including market size, growth potential, and marketing trends. Highlight the opportunities in the market and how your business will fit in to fill the gap.
• Educational programs & services: Highlight the school services you offer your clients. The USPs and differentiators you offer are always a plus.For instance, you may include education programs, extracurricular activities, special education services, etc as your services.
• Marketing & Sales Strategies: Outline your sales and marketing strategies—what marketing platforms you use, how you plan on acquiring students, etc.
• Financial Highlights: Briefly summarize your financial projections for the initial years of business operations. Include any capital or investment requirements, associated startup costs, projected revenues, and profit forecasts.
• Call to Action: Summarize your executive summary section with a clear CTA, for example, inviting angel investors to discuss the potential business investment.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your business. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

• Public schools
• Private schools
• Charter schools
• Magnet schools
• Virtual or online schools
• Boarding schools
• International schools
• Religious schools
• Describe the legal structure of your school, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.
• Owners: List the names of your school’s founders or owners. Describe what shares they own and their responsibilities for efficiently managing the business.
• Mission Statement: Summarize your business’ objective, core principles, and values in your mission statement. This statement needs to be memorable, clear, and brief.

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

• Target market: Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.For instance, families looking for additional education or extracurricular activities are the ideal market for private schools generally.
• Market size and growth potential: Describe your market size and growth potential and whether you will target a niche or a much broader market.For instance, the US education industry is to be $3.12 trillion by 2030, so it is crucial to define the segment of your target market and its growth potential.
• Competitive Analysis: Identify and analyze your direct and indirect competitors. Identify their strengths and weaknesses, and describe what differentiates your school from them. Point out how you have a competitive edge in the market.
• Market Trends: Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.For instance, personalized learning or STEM education is getting important; explain how you plan on dealing with this potential growth opportunity.
• Regulatory Environment: List regulations and licensing requirements that may affect your school business, such as education laws & regulations, government accreditation, teacher certificate & licensing, health & safety regulations, etc.

Here are a few tips for writing the market analysis section of your school business plan::

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to students. To write this section should include the following:

• Education programs
• Extracurricular activities
• Counseling & Guidance
• Special education services
• Transportation services
• Food services
• Testing and assessments
• Describe specialized programs: Highlight any specialized programs or services your school provides in this section. Extracurricular activities, artistic initiatives, sports teams, STEM efforts, language immersion programs, and advanced placement courses may fall under this category.
• Student leadership programs: If your school has a vibrant student leadership program that encourages students to grow as leaders, participate in volunteer work in the community, and actively contribute to the improvement, then mention it here.
• Additional Services: Mention if your school business offers any additional services. You may include services like, after-school programs, school transportation, food services, parent education & involvement, etc.

In short, this section of your school plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

• Unique Selling Proposition (USP): Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.For example, specialized programs, educational philosophies, experienced faculty, or a strong track record of academic achievements could be some of the great USPs for school business.
• Pricing Strategy: Describe your pricing strategy—how you plan to price your services and stay competitive in the local market. You can mention any discounts you plan on offering to attract new students.
• Marketing Strategies: Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—social media marketing, Google ads, brochures, content marketing, and print marketing.
• Sales Strategies: Outline the strategies you’ll implement to maximize your sales. Your sales strategies may include targeted marketing, personalized sales approach, referral programs, conversion strategies, etc.
• Customer Retention: Describe your customer retention strategies and how you plan to execute them. For instance excellent services, alumni engagement, parental engagement, etc.

Overall, this section of your school business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your school business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

• Staffing & Training: Mention your business’s staffing requirements, including the number of employees or teachers needed. Include their qualifications, the training required, and the duties they will perform.
• Operational Process: Outline the processes and procedures you will use to run your school business. Your operational processes may include enrollment process, staffing & human resources, classroom management, finance & budgeting, etc.
• Equipment & Software: Include the list of equipment and software required for school, such as whiteboards & projectors, student information systems, learning management systems, communication & collaboration tools, etc.Explain how these technologies help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your school business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

• Founders/CEO: Mention the founders and CEO of your school, and describe their roles and responsibilities in successfully running the business.
• Key managers: Introduce your management and key members of your team, and explain their roles and responsibilities.It should include, key executives(e.g. principal), senior management, and other department managers (e.g. operations manager, admission manager, facilities manager) involved in the school business operations, including their education, professional background, and any relevant experience in the industry.
• Organizational structure: Explain the organizational structure of your management team. Include the reporting line and decision-making hierarchy.
• Compensation Plan: Describe your compensation plan for the management and staff. Include their salaries, incentives, and other benefits.
• Advisors/Consultants: Mentioning advisors or consultants in your business plans adds credibility to your business idea.So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your school, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

• Profit & loss statement: Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement . Make sure to include your business’s expected net profit or loss.
• Cash flow statement: The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.
• Balance Sheet : Create a projected balance sheet documenting your school business’s assets, liabilities, and equity.
• Break-even point: Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.This exercise will help you understand how much revenue you need to generate to sustain or be profitable.
• Financing Needs: Calculate costs associated with starting a school business, and estimate your financing needs and how much capital you need to raise to operate your business. Be specific about your short-term and long-term financing requirements, such as investment capital or loans.

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your school business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample school business plan will provide an idea for writing a successful school plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our school business plan pdf .

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Frequently asked questions, why do you need a school business plan.

A business plan is an essential tool for anyone looking to start or run a successful school business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your school.

How to get funding for your school business?

There are several ways to get funding for your school business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your school business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your school business plan and outline your vision as you have in your mind.

What is the easiest way to write your school business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any school business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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34+ SAMPLE School Business Plan in PDF | MS Word | Google Docs | Apple Pages

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Step 1: school overview, step 2: executive summary, step 3: school services.

• Literacy services
• Numeracy services
• Meeting accreditation standards
• Foundations in science and mathematics
• Foundations in geography and history
• Giving extracurricular activities
• Giving books and school materials

Step 4: Mission Statement and Vision Statement

Step 5: job description, step 6: swot analysis.

• Strengths – What is the ace of your school against your competitors?
• Weaknesses – On what aspects are your school lacking?
• Opportunities – Where does your school excel in teaching?
• Threats – What can make a student leave your school?

Step 7: Market Research

Step 8: sales plan, step 9: publicity plan, step 10: school budget, share this post on your network, you may also like these articles.

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Home » Sample Business Plans » Education » School

How to Write a Private School Business Plan [Sample Template]

Are you about starting a private school (nursery, primary or high school)? If YES, here’s a complete sample private school business plan template & feasibility report you can use for FREE. Okay, so we have considered all the requirements for starting a private school.

We also took it further by analyzing and drafting a sample private school marketing plan template backed up by actionable guerrilla marketing ideas for private schools. So let’s proceed to the business planning section.

Why Start a Private School?

One of the best things that can happen to anyone is to have a private school. This is one very lucrative business that will continue to rake in money for its owners. As an aspiring entrepreneur who is looking towards starting a business, you should ensure that whatever business you intend to start, you make sure that it is located in an appropriate place.

For example; if you want to start a private school, it will be a wrong business judgment if you decide to site the school close to an industrial area or close to a market. Aspiring entrepreneurs therefore are urged as a matter of necessity to ensure that they carry out a thorough market research and feasibility study of the industry they intend to go into before investing their hard earned money and time.

It is known fact that the demand for private schools is driven by the fact that most public cum government owned schools cannot accommodate every students or potential students in a given geographical location. In some cases, students with special needs cannot cope in public schools hence the need for private schools.

If you think starting a private school business sounds like what you want to do. Then you may want to use the business plan below as a guide.

A Sample Private School Business Plan Template

1. industry overview.

Private schools which is also known in the united states as independent schools, non-governmental, or non – state schools are schools that are not administered by either the local, state or the federal governments; hence, they have the right to select their students and are funded in whole or in part by charging their students tuition fees, rather than relying on mandatory taxation through public (government) funding.

Some private schools have structure in place that offer scholarships to some students, which makes the cost cheaper, depending on a talent such as sport scholarship, art scholarship, academic scholarship the student may be brining to the private school, financial need, or tax credit scholarships that might be available.

The Private Schools industry comprises of primary that is kindergarten through sixth grade and secondary that is seventh through 12th grade) educational institutions that are predominantly funded through enrollment and tuition fees from students and of course from other private sources.

Recent reports released by IBISWORLD shows that the revenue for the Private Schools industry is expected to increase, as the economy continues to recover. The indicated that during the five years to 2016, enrollment decreased, which was a trend attributable to rising costs and competition from charter schools.

However, going forward, in the next five years, household income is anticipated to increase, making it easier for families to afford private-school tuition. Additionally, enrollment declines will lesson, resulting in more stable demand for private schools

In the United States of America and of course in most countries of the world, The Private Schools industry is indeed a large and thriving industry. Statistics has it that The Private Schools industry in the United States of America, is worth $52 billion, with an estimated growth rate of 0.1 percent.

There are about 25,742 registered and licensed (accredited) Private schools scattered all around the United States of America and they are responsible for employing about 644,320 people.

Aside from Catholic schools, which is the second largest sector after government schools, with around 21 percent of secondary enrollments, no other private school can boast of dominating the market; every player in the industry can comfortably compete in the industry.

It is important to state that the barriers to entry into the Private Schools industry are high. As a matter of fact, the private school industry is an industry in which it is pretty difficult for new entrants to establish themselves. So also, the reputation of the private school is of utmost importance, as private schools that have a good history of getting students into prestigious colleges often have the best reputations hence good enrollments.

With this, it is obvious that a new entrant in to the private school industry cannot offer this. Reputation indeed is imperative to parents’ decisions when shopping for private school for their wards. This is so because the quality of education cannot be assessed until well after it is complete. As a major marketing tool, schools need to show parents a track record of admission to elite colleges and universities.

Even though this might seem like a saturated industry, the industry is still pretty much open for aspiring school proprietors and proprietress to still come in and compete. As a matter of fact, if you conduct your research and feasibility studies very well before starting your own private school couple with impressive profile of your faculty members, you are likely going to struggle less to make headway in the industry.

2. Executive Summary

Rolland Gyros International Private School is an international private school that will be located in a well – populated residential estate in Ashville – North Carolina, United States of America. We are a standard private school that is composed of primary (kindergarten through sixth grade) and secondary (seventh through 12th grade) educational institution that will be predominantly funded through tuition fees and levies from students and of course from other private sources.

Rolland Gyros International Private School is a client-focused and result driven private school that provides broad-based learning approaches and experience at an affordable fee that won’t in any way put a hole in the pockets of our clients (students and parents alike).

We will offer standard and professional teaching services in a highly secured and conducive learning environment to all our students that is primary (kindergarten through sixth grade) and secondary (seventh through 12th grade). We will ensure that we work hard to meet and surpass all our students’ expectations and educational goals whenever they enroll in our tutorial college.

At Rolland Gyros International Private School, our students’ overall best interest would always come first, and everything we do is guided by our values and professional ethics. We will ensure that we hire professional educationist cum teachers in various subjects who are well experienced and passionate in imparting knowledge to students at various learning ladder.

Rolland Gyros International Private School will at all time demonstrate her commitment to sustainability, both individually and as an educational organization, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our students’ needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our students.

We have plans to offer learning platforms to people with both learning disability and physical disability (especially the blind, the dumb and the deaf). Our overall business goal is to position our private school to become the leading tutorial brand in the educational industry in the whole of Ashville – North Carolina, and also to be amongst the top 30 private schools in the United States of America within the first 12 years of operations.

This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies and we are enthusiastic and confident that Ashville is the right place to launch our private school.

Rolland Gyros International Private School is founded by Dr. (Mrs.) Irene Rolland Gyros and family. She is an educationist per excellence and she has won many awards in the education sector in the United States. Dr. (Mrs.) Irene Rolland Gyros has both the academic qualifications and experience to run a private school that can favorably compete with other leading private schools not only in Ashville – North Carolina, but also throughout the United States and Canada.

3. Our Products and Services

Rolland Gyros International Private School is going to offer varieties of educational services within the scope of the education board in the United States of America. Our intention of starting our private school is to soundly educate people in various subjects and of course to make profits from the education cum private schools industry and we will do all that is permitted by the law in the US to achieve our aim and business goal.

Our service offerings are listed below;

• Teaching basic literacy and numeracy
• Establishing foundations in science, mathematics, geography, history and other social sciences
• Constantly working hard to meet regulatory accreditation standards
• Administering private funding efforts
• Providing access to extracurricular activities
• Retailing of Educational Books and Materials

4. Our Mission and Vision Statement

• Our vision is to build a highly competitive private school that will become the number one choice for both parents and students in the whole of Ashville – North Carolina.
• Our vision reflects our values: integrity, service, excellence and teamwork.
• Our mission is to provide professional and conducive learning environment to students at different level of learning.
• Our overall business goal is to position Rolland Gyros International Private School to become the leading private school brand in the educational cum private school industry in the whole of Ashville – North Carolina, and also to be amongst the top 30 private schools in the United States of America within the first 12 years of operations.

Our Business Structure

It is a known fact that, the success of any business is to a larger extent dependent on the business structure of the organization and the people who occupy the available roles in the organization. Rolland Gyros International Private School will build a solid business structure that can support the growth of our private school.

We will ensure that we hire competent hands (teaching and non – teaching staff members) to help us build the private school of our dream. The fact that we want to become one of the leading private school brand in the industry in the whole of the United States of America makes it highly necessary for our organization to deliberately build a well – structured business from the onset.

We will work hard to ensure that we only attract people with the right mindset to help us achieve our business goals and objectives in record time. Below is the business structure that we will build Rolland Gyros International Private School;

• Head of The Private School(School Proprietress)

School Administrator

Tutors for Various Subjects – Secondary (seventh through 12th grade)

Tutors for Various Subjects – Primary (kindergarten through sixth grade)

• Accountant / Bursar
• Client Service Executive / Front Desk Officer

Security Officers

5. Job Roles and Responsibilities

Head of the Tutorial College / School Coordinator:

• Responsible for providing direction for the college
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for handling high profile clients and deals
• Responsible for fixing fees and signing business deals (partnership)
• Responsible for signing checks and documents on behalf of the tutorial college
• Coordinates all arms of the tutorial school (tutorial center, adult education, home tutors and special education)
• Evaluates the success of the tutorial college
• Reports to the board of the tutorial college
• Responsible for overseeing the smooth running of HR and administrative tasks for the tutorial school
• Designs job descriptions with KPI to drive performance management for tutors (teachers)
• Regularly hold meetings with key stakeholders (parents and member of the school board) to review the effectiveness of the schools’ Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Oversees the smooth running of the daily activities of the private school.
• Effectively teach subject / subjects as assigned by the school administrator
• Accesses the progress of students under their care
• Ensures that students abide by the rules and regulations of the private school
• Contributes his / her quota towards growing the private school
• Receives complaints from parents and channel it to the appropriate quarters
• Handle any other duty as assigned by the school administrator.
• Ensure that students abide by the rules and regulations of the school administrator
• Handles any other duty as assigned by the school administrator.

Marketing Executive

• Identifies, prioritizes, and reaches out to new students, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the school

School Bursar (Accountant)

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for Rolland Gyros International Private School
• Serves as internal auditor for Rolland Gyros International Private School

Client Service Executive

• Welcomes / receive parents and students by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with parents and students (e-mail, walk-In center, SMS or phone) provides the parents and students with a personalized customer service experience of the highest level
• Through interaction with parents and students on the phone, uses every opportunity to build parent’s interest in the schools’ products and services
• Manages administrative duties assigned by the HR and Admin Manager in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to parents and students when they make enquiries
• Receives parcels / documents for Rolland Gyros International Private School
• Distribute mails in the organization
• Handles any other duties as assigned by the School Administrator.
• Responsible for cleaning the school facility at all times
• Ensures that toiletries and supplies don’t run out of stock
• Cleans both the interior and exterior of the schools facility
• Handles any other duty as assigned by the school administrator
• Ensures that the school facility is secured at all time
• Controls traffic and organize parking
• Gives security tips to staff members from time to time
• Patrols around the building on a 24 hours basis
• Submits security reports weekly
• Any other duty as assigned by the school administrator

6. SWOT Analysis

Rolland Gyros International Private School engaged the services of a core professional in the area of business consulting and structuring with bias in the education sector to assist us in building a well – structured private school that can favorably compete in the highly competitive education cum private schools industry in the United States.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Rolland Gyros International Private School. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Rolland Gyros International Private School;

As a private school, our core strength lies in the power of our team; our workforce. We have a team with excellent qualifications and experience in the educational sector. We are well positioned in a community with the right demography and we know we will attract loads of students from the first day we open our doors and welcome students for enrollment.

As a new private school in Ashville – North Carolina, it might take some time for our organization to break into the market and gain acceptance via reputation in the already saturated education cum private schools industry; that is perhaps our major weakness.

• Opportunities:

The opportunities in the education cum private schools industry is massive considering the number of parents who would want their wards to perform excellently well in their education and go ahead to be admitted in Ivy league colleges. As a standard and international private school, Rolland Gyros International Private School is ready to take advantage of any opportunity that comes her way.

Every business faces a threat or challenge at any part of the life cycle of the business. These threats can be external or internal. This shows the importance of a business plan, because most threats or challenges are to be anticipated and plans put in place to cushion what effect they might bring to the private school.

Some of the threats that we are likely going to face as a private school operating in the United States of America are unfavorable government policies that might affect private schools, the arrival of a competitor within our location of operations and global economic downturn which usually affects spending / purchasing power.

There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

• Market Trends

The trend in the private school line of business is that the key to attracting students is the educational performance and the pass rate of their students in national exams. Any private school that has good records will always thrive. The demand for private schools is driven by the fact that most public cum government owned schools cannot accommodate every students or potential students in a given geographical location.

In some cases, students with special needs cannot cope in public schools hence the need for private schools. The economic downturn hasn’t really affected this industry, especially in countries that believe in the efficacy of education.

The areas you would need to spend heavily on is in ensuring that your school is up to standard, your advertisements, and on insurance policy cover. Lastly, it is trendier to find private schools engaging in extra – curricular activities and as a matter of fact, a private school that thrives in sports can leverage on that to attract students who are sports inclined.

8. Our Target Market

As a standard and international private school, Rolland Gyros International Private School is going to offer varieties of educational services within the scope of the education board in the United States of America. Our intention of starting our private school is to soundly educate people in various subjects and of course to make profits from the education cum private schools industry

Our target market as a private school cuts across people (students) of different class and people from different culture background whether African, White, Caucasian, Latinos, Indians, and Asians. We are coming into the education cum private schools industry with a business concept that will enable us work with the students at different learning stages residing in and around Ashville – North Carolina.

Our competitive advantage

Indeed the private schools industry is highly competitive and the entry barriers are high. As a matter of fact, the private school industry is an industry in which it is pretty difficult for new entrants to establish themselves. So also, the reputation of the private school is of utmost importance, as private schools that have a good history of getting students into prestigious colleges often have the best reputations hence good enrollments.

We are quite aware that to be highly competitive in the education cum private schools industry means that you should be able to deliver consistent quality service, your students should be able to experience remarkable difference and improvement and you should be able to meet the expectations of both students and parents alike.

Rolland Gyros International Private School might be a new entrant into the education cum private schools industry in the United States of America, but the management staffs and owners of the private school are considered gurus. They are people who are core professionals, licensed and highly qualified educationist / teachers at various levels of learning in the United States. These are part of what will count as a competitive advantage for us.

Lastly, our employees (teaching and non – teaching staff members) will be well taken care of, and their welfare package will be among the best within our category (startups private school in the United States) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Rolland Gyros International Private School is established with the aim of maximizing profits in the education cum private schools industry and we are going to go all the way to ensure that we do all it takes to attract students on a regular basis.

Rolland Gyros International Private School will generate income by offering the following tutorial services;

• Teaching High school students various subjects in our private school

10. Sales Forecast

One thing is certain, there would always be parents and students who would need the services of private schools to be able to achieve their educational goals and as such the services of private schools will always be needed.

We are well positioned to take on the available market in Ashville – North Carolina and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the private school and our student base.

We have been able to critically examine the private schools cum education market in the United States of America and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast.

The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in Ashville – North Carolina. Below is the sales projection for Rolland Gyros International Private School, it is based on the location of our tutorial center and of course the wide range of tutorial services that we will be offering;

• First Fiscal Year-: $250,000
• Second Fiscal Year-: $450,000
• Third Fiscal Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above. So, there won’t be any major competitor (private school) offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there is stiffer competition amongst private schools in the United States of America; hence we have been able to hire some of the best marketing experts to handle our sales and marketing concerns. Our sales and marketing team will be recruited base on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the private school.

We will also ensure that our students’ excellent results from national exams and other exams speaks for us in the market place; we want to build a standard and first – class private school that will leverage on word of mouth advertisement from satisfied clients (both individuals and corporate organizations).

Our goal is to grow our private school to become one of the top 30 private schools in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in Ashville – North Carolina but also in other cities in the United States of America.

Rolland Gyros International Private School is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our private school by sending introductory letters alongside our brochure to schools, parents / household and key stake holders in Ashville – North Carolina.
• Print out fliers and business cards and strategically drop them in schools, libraries and even student organizations.
• Creating a website, allows parents to be able to look you up, and also allows you to post general study tips, giving you an added advantage.
• Use friends and family to spread word about our private school
• Introduce Rolland Gyros International Private School to learning specialists, school coaches, school administrators, teachers, guidance counselors especially as they are with students everyday
• Post information about Rolland Gyros International Private School on bulletin boards in places like schools, libraries, and local coffee shops.
• Placing a small or classified advertisement in the newspaper, or local publication about Rolland Gyros International Private School
• Using tutorial referral networks such as agencies that will help match students with Rolland Gyros International Private School
• Joining relevant association or body that will enable you network and meet others in same industry.
• Advertising online by using an advertising platform such as Google Adwords, that will allow us place text advertisements alongside on websites with related contents, and along results from search engines.
• Advertise our private school in relevant educational magazines, newspapers, TV stations, and radio station.
• Attend relevant educational expos, seminars, and business fairs et al
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

We are aware of the potency of a good publicity strategy hence we have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for both parents and students in the whole of Ashville – North Carolina which is why we have made provisions for effective publicity and advertisement of our private school. Below are the platforms we intend to leverage on to promote and advertise Rolland Gyros International Private School;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
• Install our Bill Boards on strategic locations all around Ashville – North Carolina.
• Engage in road show from time to time in targeted neighborhoods in and around Ashville – North Carolina
• Distribute our fliers and handbills in target areas in and around Ashville – North Carolina
• Passing general information via our school’s social media handles like twitter, Facebook, Google hangouts etc.
• Ensure that all our teaching and non – teaching staff members wear our branded shirts and all our vehicles are well branded with our schools’ logo et al.

12. Our Pricing Strategy

Private schools in the United States of America and of course in all the parts of the world charge students per tem / per session and students have the options of either paying their tuitions before resumption or during the school session.

Private schools generally charge students based on loads of factors, locations, services offerings and extra – curricular activities et al At Rolland Gyros International Private School we will keep our fees below the average market rate for all of our students by keeping our overhead low and by collecting payment in advance.

In addition, we will also offer special discounted rates to all our students at regular intervals. We are aware that there are some students that would need special assistance, we will offer flat rate for such services that will be tailored to take care of such students’ needs.

• Payment Options

At Rolland Gyros International Private School, our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft
• Payment via mobile money
• Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

In setting up a private school business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by acquiring a large facility, then you would need a higher amount of capital as you would need to ensure that your employees are taken care of, and that your private school’s environment is conducive enough for the students to learn.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The materials and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a private school business; it might differ in other countries due to the value of their money. However, this is what it would cost us to start Rolland Gyros International Private School in the United of America;

• Business incorporating fees in the United States of America will cost – $750.
• The budget for Liability insurance, permits and license will cost – $3,500
• Acquiring a large facility that will accommodate the number of block of closes, playing field, staff offices and parking lots et al (Re – Construction of the facility inclusive) will cost – $350,000.
• Equipping the classes and office (computers, printers, projectors, markers, pens and pencils, furniture, telephones, filing cabinets, and electronics) will cost – $50,000
• Launching an official Website will cost – $500
• The budget for the payment of salaries for the first three months of operations: $120,000
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $15,000

Going by the market survey and feasibility studies conducted, we came to the conclusion that we will need an average of $750,000 to start a small scale but standard private school in the United States of America.

Generating Funding / Startup Capital for Rolland Gyros International Private School

Rolland Gyros International Private School is a family business that will be owned and managed by Dr. (Mrs.) Irene Rolland Gyros and her immediate family. They are the sole financial of the private school which is why they decided to restrict the sourcing of the start – up capital for the private school to just three major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $250,000 (Personal savings $200,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $500,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

It is a known fact that the future of any business lies in the numbers of loyal customers that they have, the capacity and competence of the employees, their investment strategy and of course the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Rolland Gyros International Private School is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers (students and parents alike) over is to ensure that we offer nothing less than the best, to offer quality education to all our students so much so that they can favorably compete with students all over the United States and gain admission to Ivy League colleges.

Rolland Gyros International Private School will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

More on School

School Business Plan Template

Written by Dave Lavinsky

School Business Plan

You’ve come to the right place to create your school business plan.

We have helped over 5,000 entrepreneurs and business owners create business plans and many have used them to start or grow their schools.

Sample Private School Business Plan

Below is a school business plan template to help you create each section of your own education business plan.

Executive Summary

Business overview.

Southside Academy, located in St. Paul, Minnesota, is a private school that has been providing quality education to the community’s school children since 2017. Southside Academy teaches elementary, middle school, and high school students in a wide range of subjects including mathematics, science, and history. We aim to provide a welcoming and inviting environment where every student can reach their highest potential.

We promote academic, artistic, and athletic excellence in a close-knit learning environment, with a challenging curriculum that cultivates intellectual curiosity. Furthermore, we offer a low teacher-to-child ratio, where teachers can build close connections with their students as they help them excel. We develop confident, continual learners by establishing behavioral supports and the social culture needed for students to achieve social, emotional, and academic success.

Service Offering

Southside Academy offers a premium private education at an affordable tuition fee. We provide a challenging education where students can explore their true potential and a safe space where they can freely discover and express themselves. Our students range from 1st grade to 12th grade and we teach a wide variety of subjects including:

• Basic Mathematics
• Physical Education

Customer Focus

Southside Academy primarily serves families within a 5-mile radius of the school’s location. The area is home to thousands of middle and upper-class families looking for high-quality education for their children. Before the school was built, the area was underserved and many children had to travel far to attend quality private schools.

Management Team

Southside Academy’s founder is Mike Brown who has been working as a teacher for more than 20 years. Mike has taught at several public schools in the region but saw a great demand for private education. He noticed that the current location of the school was underserved and set out to create a school to serve this population. Mike Brown has successfully led Southside Academy as its principal since the school’s inception and will continue to do so for the foreseeable future.

Mike Brown is supported by a team that has experience teaching students, managing finances, and running businesses. Specifically, our team has solid experience in being effective teachers, connecting to different types of students, and achieving key goals.

Success Factors

Southside Academy is able to achieve success by offering the following competitive advantages:

• Location: Southside Academy’s location is near the center of town, giving members of our community easy access for parents and their children.
• Passionate and Skillful Teachers: Southside Academy hires teachers with strong academic backgrounds who are skillful in handling all types of children.
• Low teacher-to-student ratio: We provide a low teacher-to-student ratio so that every student gets personal attention from teachers to reach their highest potential.
• Affordable, quality education: Most of the schools in the area offer their services at a very expensive price. Our fees will be moderately low so that good education is accessible to all families.

Financial Highlights

Southside Academy is currently seeking additional donations of $600,000 in order to fulfill our mission. The breakdown of the funding may be seen below:

• Salaries: $200,000
• School Materials (books, toys, desks, chairs, etc): $180,000
• Administrative Expenses: $120,000 to pay for lease costs, ongoing operational expenses, and marketing.
• Working capital: $100,000

The following graph below outlines the pro forma financial projections for Southside Academy.

Company Overview

Who is southside academy, southside academy’s history.

Southside Academy started as an idea from a group of school teachers, including Mike Brown. The teachers were university pals who are passionate about teaching and children. They have seen the gaps in education in St. Paul, Minnesota, and wanted to create a school that elevates the academic environment for the children of this area.

Their plans to build a school started in 2015, but it was only until April 2016 that they finally completed all the paperwork and met the legal requirements. Since then, Southside Academy has achieved the following milestones:

• Found a location and built the school
• Developed the school’s name, logo, and website
• Determined curriculum
• Hired teachers and other key employees

Southside Academy’s Services

Industry analysis.

Education is an essential foundation for a thriving society. It’s more important than ever before that every child has access to affordable, high-quality education. While public schools are an essential option for many low-income families, the education provided by private schools often results in higher test scores and more students moving on to top-tier universities.

The private school industry has experienced steady growth in the past five years. The key industry drivers are economic growth, the rise in numbers of K-12 students, an increase in the number of families with both parents working, and government initiatives to support education.

According to Polaris Market Research, this growth is expected to continue with a forecasted compound annual growth rate of 6.6% from now until 2030. This shows that Southside Academy has great potential to keep growing and expanding. We will have ample opportunities to grow our curriculum and offer services to students that help them reach their highest potential.

Customer Analysis

Demographic profile of target market.

Southside Academy serves the families and children of St. Paul, Minnesota. The area is mostly populated by young couples and new families that have disposable income and can pay a premium for their children’s education.

The precise demographics of the town in which our location resides are as follows:

Customer Segmentation

We primarily target the following three customer segments:

• Young children
• Young couples

Competitive Analysis

Direct and indirect competitors.

Southside Academy faces competition from other schools with similar profiles. A description of each competitor company is below.  

Waters Independent School

Founded in 1968, Waters Independent School is a non-profit and tax-exempt independent school system. The school is governed by an independent Board of Trustees and offers preschool through eighth-grade programs. WIS is accredited by the state’s Council of Independent Schools (FCIS).

Waters Independent School has small class sizes with low student-to-teacher ratios. Further, WIS’ Programs include a strong academic foundation coupled with programs in the arts, physical education, media/technology, foreign language, and extracurricular areas.  

Hill Preparatory School

Founded in 1923, Hill Preparatory School is a private, non-sectarian, coeducational, college preparatory day school. It offers PK-12 programs in a safe, student-centered environment. HPS supports its students through the challenges of the school year with one-on-one attention from dedicated faculty, robust services like The Learning Center and the College Center, and the most advanced educational technology. The campus spans 28 acres and has a new 60,000+ square foot facility.  

Future Leaders Preparatory School

Founded in 1968, Future Leaders Prep is a private school for PreK3-8th grade. FLPS offers preschool, elementary school, and middle school programs and offers the International Baccalaureate program of study for all students. Teachers are endorsed in gifted education through a master’s level grant with [local University]’s College of Education Gifted Program. In addition to the school, Future Leaders offers community programs such as music, dance, art, and theater lessons through the Community School of the Arts, youth sports in the Community School for Sports, and the 7-week summer camp.

Competitive Advantage

There are many schools in St. Paul, Minnesota but none of them provides the same quality of education that Southside Academy provides, specifically the following:

Marketing Plan

Brand & value proposition.

The Southside Academy brand will focus on the school’s unique value proposition:

• Providing premium education at an affordable price
• Providing a supportive and challenging place for children to learn
• Giving parents the assurance that their children will reach their full potential

Promotions Strategy

The promotions strategy for Southside Academy is as follows:

Social Media

Southside Academy will invest heavily in a social media advertising campaign. The school will utilize social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographics.

Publications

The school will place print advertisements in key local publications, including newspapers, area magazines, and business newsletters. Additionally, Southside Academy will print brochures and place them in specific locations frequented by target individuals.

Website/SEO

Southside Academy will invest heavily in developing a professional website that displays all of the features and benefits of Southside Academy. It will also invest heavily in SEO so that the school’s website will appear at the top of search engine results.

Direct Mail

Southside Academy will blanket neighborhoods with direct mail pieces. These pieces will provide general information on Southside Academy and incentives to enroll.

Southside Academy prices its tuition at a moderate price so our students and their families feel they are getting great value when choosing our school.

Operations Plan

The following will be the operations plan for Southside Academy.

Operation Functions:

• Mike Brown is the school Principal. He manages the teachers, directs the direction of education, and serves as the head of the school.
• Mike is joined by Amanda Johnson who acts as the Administrative Assistant for the school. She helps Mike with the operations of the school as well as the marketing and administrative functions.
• Mike has hired an extensive team of highly qualified educators. Together, they teach dozens of subjects, including biology, chemistry, social studies, and mathematics. Every teacher that works for Southside Academy is passionate about education and pushing their students to reach their highest potential.

Milestones:

Southside Academy expects to achieve the following milestones in the following six months:

• 3/202X Kickoff of promotional campaign to attract new students
• 4/202X Start donation campaign
• 5/202X Hire new teachers for the upcoming year
• 6/202X Achieve donation/funding goal
• 7/202X Finalize list of incoming students for next year
• 8/202X Start next school year

Financial Plan

Key revenue & costs.

Southside Academy’s revenues come from student tuition fees and donations from both individuals and corporations.

The major costs for the company will be staffing, marketing expenses, location maintenance, equipment, and materials.

Funding Requirements and Use of Funds

Southside Academy is currently seeking additional fundraising and capital of $600,000 in order to fulfill our mission. The breakdown of the funding may be seen below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and to pay off the startup business loan.

• Year 1: 200
• Year 2: 300
• Year 3: 400
• Year 4: 500
• Year 5: 600
• Tuition rate per year: $10,000

Financial Statements

Income statement.

Balance Sheet

Cash Flow Statement

School Business Plan FAQs

What is a school business plan.

A school business plan is a plan to start and/or grow your school business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your School business plan using our School Business Plan Template here .

What are the Main Types of School Businesses?

There are a number of different kinds of school businesses, some examples include: private K-12 school, charter school, virtual schools, independent schools, primary school, secondary education, or preschool.

How Do You Get Funding for Your School Business Plan?

School businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a School Business?

Starting a school business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A School Business Plan - The first step in starting a business is to create a detailed school business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your school business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your school business is in compliance with local laws.

3, Register Your School Business - Once you have chosen a legal structure, the next step is to register your school business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your school business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary School Equipment & Supplies - In order to start your school business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your school business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful school business:

• How to Start a School

Other Helpful Business Plan Templates

Nonprofit Business Plan Template

School Business Plan Template

Written by Dave Lavinsky

School Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their schools.

If you’re unfamiliar with creating a school business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a school business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a School Business Plan?

A business plan provides a snapshot of your school as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a School

If you’re looking to start a school or grow your existing school, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your school to improve your chances of success. Your school business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Schools

With regards to funding, the main sources of funding for schools are donations and gifts, tuition, personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for schools.

Finish Your Business Plan Today!

How to write a business plan for a school.

If you want to start a school or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your school business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of school you are running and the status. For example, are you a startup, do you have a school that you would like to grow, or are you operating a chain of schools?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the school industry.
• Discuss the type of school you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of school you are operating.

For example, you might specialize in one of the following types of schools:

• Private K-12 school : this type of school typically charges tuition, and may be affiliated with a religious organization, or specialize in a particular learning method.
• Charter school: this type of school offers primary or secondary education for a tuition, and may receive some public funding, and/or donations. These schools require their students to take state-mandated exams.
• Special subject school: this type of school specializes in teaching a specific subject, such as driving, first-aid, self-defense, fine arts, language, or general tutoring.
• Preschool: this type of school typically serves children who are aged 3 and 4. These schools prepare young children to enter formal education, and are funded by some combination of tuition, donations, and government grants.

In addition to explaining the type of school you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of students served, the number of students accepted into elite formal education institutions, etc.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the school industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the school industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your school business plan:

• How big is the school industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your school? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your school business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: families with elementary-aged children, families with high-school-aged children, families with preschool children.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of school you operate. Clearly, families with high schoolers would respond to different marketing promotions than families with preschoolers, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other schools.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes public schools, virtual schools, and families who do homeschooling. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of students do they serve?
• What type of school are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide specialized instruction, either in subject or in method?
• Will you offer courses or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a school business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of school that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide religious-focused K-8 education, college preparatory courses, or single-subject instruction like driving or fine arts?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the courses and/or extracurricular activities you offer and their prices.

Place : Place refers to the site of your school. Document where your company is situated and mention how the site will impact your success. For example, is your school located in a growing neighborhood, in the city center, or will you operate purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your school marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your school, including answering calls, planning and delivering instruction, applying for grants, fundraising, performing administrative tasks, overseeing instructors, handling discipline, scheduling and monitoring extracurricular activities, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to enroll your Xth student, or when you hope to reach $X in revenue. It could also be when you expect to expand your school to a new city.  

Management Team

To demonstrate your school’s potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing schools. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in running a school or experience with public school administration or who has served on a public school board.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you enroll 100 or 1,000 students per semester, and/or offer extracurricular activities? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your school, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a school:

• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your school location lease or a list of elective courses or extracurricular activities you will offer.  

Writing a business plan for your school is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the school industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful school.

Don’t you wish there was a faster, easier way to finish your School business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to learn about Growthink’s business plan writing services .

Other Helpful Business Plan Articles & Templates

School Business Plan Template [Updated 2024]

School Business Plan

If you want to start a school or expand your current school, you need a business plan.

The following school business plan template gives you the key elements to include in a winning business plan. In addition to this template, a well-crafted plan will include market research to help you better understand the school industry, market trends, your competitive advantage and your target market. It will also help you craft a smart marketing strategy and a strong financial plan.

You can download our business plan template (including a full, customizable financial model) to your computer here.

Below are links to each of the key components of an education business plan to help you launch a successful school. This can be used for a variety of school business plans, including a private school business plan, a charter school, public schools, independent schools, virtual schools, primary or secondary education.

• Executive Summary – The executive summary provides an overview of your business opportunity and summarizes the business plan.
• Company Overview – The company overview includes information about your business concept, academic and extracurricular activities offered, and legal structure.
• Industry Analysis – The industry analysis includes market research that supports your business and provides insights into market trends and the education industry.
• Customer Analysis – The customer analysis provides an overview of your target customers.
• Competitive Analysis – The competitive analysis should identify your direct and indirect competitors and highlight your competitive advantage.
• Marketing Plan – The marketing plan includes your marketing strategy, pricing strategy, examples of marketing materials, and search engine optimization plan.
• Operations Plan – The operations plan includes information on your school’s day-to-day operations and processes.
• Management Team – The management team section includes a profile of the organizational structure, school leaders, their experience and responsibilities.
• Financial Plan – The financial plan includes financial projections, a cash flow statement, profit and loss statement and balance sheet.

Download our business plan template (including a full financial projections model and financial statements).

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School Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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How to write a business plan for your private school project.

Starting a private school is a great way to provide students with an alternative education option that is tailored to their individual needs and interests.

It also allows for greater autonomy and flexibility in curriculum design and implementation, allowing for more personalized learning experiences.

But, before that, you need a business plan.

Creating a business plan before beginning a project is essential for success. It helps to identify potential risks and opportunities, as well as providing a roadmap for the project.

In short, a good business plan will help ensure the profitability of your private school project .

What should be covered when creating a business plan for a private school? How can it be effectively planned? What are the essential financial measures to include? What steps should I take to ensure an efficient process when writing a business plan?

Good news, you can find all the answers to these questions in the forthcoming article!

One last thing: you can avoid starting your business plan from scratch.

Feel free to download our professional business plan for a private school and tailor it to suit your project.

Designing a business plan for a private school

Is a business plan recommended for your private school project.

Yes, you should create a business plan for your private school project.

Crafting a well-structured business plan will help you to:

• gain knowledge of the private school market
• keep up with the industry's changing trends
• discover what makes a private school competitive
• understand parents' educational preferences and expectations
• come up with a winning value proposition for your independent educational institution
• examine competitor market share
• find solid competitive advantages for your private school project
• find a business model that will lead to a positive bottom line
• implement a winning strategy on the short and the long-term
• assess potential risks involved in starting a private school, such as regulatory compliance, student safety, and educational quality

Our team has created a business plan for a private school that is designed to make it easier for you to achieve all the elements listed.

How to outline a business plan for a private school?

If done well, your business plan will be a full package of content, metrics and financial data. It must be presented in a structured format, to make easy to read and digest.

When we built our business plan for a private school , we made sure to structure it propertly.

You'll come across 5 sections (Opportunity, Project, Market Research, Strategy and Finances).

1. Market Opportunity

The section number one is called "Market Opportunity".

Access relevant data and metrics for the private school project, assisting you in analyzing the opportunities and challenges within the education and schooling sector.

The data here is always fresh; we update it twice a year.

2. Project Presentation

The "Project" section is where you outline your private school project. You can describe the educational philosophy, curriculum offerings, extracurricular activities, facilities, teaching staff qualifications, admission process, and the unique value proposition that sets your school apart in providing quality education.

Remember to introduce yourself at the end of this section.

Discuss your passion for education, your vision for the private school, and how you plan to create an enriching and nurturing learning environment for students. Highlight your qualified faculty, your innovative curriculum, and your dedication to providing personalized attention and holistic development opportunities through your private school project.

We wrote some content in our business plan. Change it to fit your concept.

3. Market Research

The next item on the list is the "Market Research" section.

The purpose of this section is to introduce the market segments for your private school project.

It includes a competition study, outlining other private schools in the area. Your school's unique educational programs and competitive advantages are also highlighted. A customized SWOT analysis is included.

4. Strategy

Within the "Strategy" section, a detailed plan spanning three years is presented, highlighting the initiatives and actions necessary to make your private school project highly profitable.

Additionally, you'll find a marketing strategy, a plan to manage risks, and a completed Business Model Canvas, tailored to a private school, in this section.

5. Finances

In the end, the section labeled "Finances" allows you to showcase the financial details and values of your project.

How to elaborate the Executive Summary for a private school?

The Executive Summary serves as a compact introduction to the business plan of your private school project.

Don't go beyond 2 pages; ensure you include only the critical information.

This document is designed to make the reader excited about your business plan.

In the Executive Summary of your private school project, answer these questions: what is your private school project about? who is your target market? are there other private schools in the area? what sets your school apart from them? how much funding do you require?

How to do the market analysis for a private school?

The market study of your private school project helps you understand external factors such as parent preferences for education, competition within the private school sector, and emerging trends in educational practices.

By conducting an extensive market study, a private school can understand parent and student needs, offer quality education and comprehensive programs, optimize pricing strategies, and execute targeted marketing campaigns, ultimately leading to a larger student base, increased enrollment, and a prominent position in the private education sector.

Here is what what we've put in the "Market Research" section of our business plan for a private school :

• key insights and trends in private schools, including private school enrollment rates, education quality, and the impact of specialized private school programs
• a list of potential market segments for a private school
• the competitive review
• the competitive advantages to target for a private school

The key points of the business plan for a private school

What's the business model of a private school, business model of a private school.

a private school's business model revolves around providing education services to students in a private setting. Revenue is generated through tuition fees, potentially offering additional services such as extracurricular activities or specialized programs.

The business model focuses on offering a high-quality and comprehensive curriculum, hiring qualified educators, providing modern facilities and resources, marketing to target parents and students, and building strong relationships with parents and the local community.

Success depends on establishing a positive reputation for academic excellence, attracting and retaining students, meeting regulatory requirements, effective marketing strategies, and delivering a holistic and enriching educational experience.

Business model ≠ Business plan

Avoid confusing "business plan" with "business model."

A business model is a framework that outlines how a company creates value, delivers products or services, and generates revenue.

In a business plan, you employ the Business Model Canvas as a practical tool to outline the key aspects of your business model.

Rest assured, there is a Business Model Canvas (already completed) in our business plan for a private school .

How do you identify the market segments of a private school?

Segmenting the market for your private school project involves dividing your potential students and families into different groups based on their educational needs, preferences, and demographics.

These categories may include factors such as grade levels, curriculum types, extracurricular programs, or families seeking specific educational approaches (e.g., Montessori, STEM, arts-focused).

By segmenting your market, you can offer a private school experience that caters to each segment's specific requirements. For example, you might provide elementary, middle, and high school programs for students of different grade levels, offer a comprehensive curriculum that encompasses a range of subjects and learning areas, specialize in specific educational approaches or philosophies such as Montessori, STEM (Science, Technology, Engineering, and Mathematics), or an arts-focused curriculum, or focus on offering a variety of extracurricular programs and enrichment activities that align with the interests and talents of students.

Market segmentation allows you to effectively target your marketing efforts, communicate the unique benefits of your private school, and provide a nurturing and stimulating educational environment that meets the unique needs and preferences of each student segment and their families.

In the business plan for a private school , you will find a comprehensive market segmentation that will help you identify your potential customers.

How to conduct a competitor analysis for a private school?

Without surprise, you won't be the only private school project in your area. There are other educational initiatives working towards establishing quality private schools.

Develop a solid business plan by conducting an extensive competitor analysis that evaluates their strengths and weaknesses.

Address their weaknesses (such as inadequate curriculum design, lack of extracurricular activities, or poor student support services).

Why is it crucial to notice these aspects? Because these weaknesses can impact the success of private school projects.

By focusing on these areas, you can offer a comprehensive and well-rounded education curriculum, provide qualified and dedicated teaching staff, and create a nurturing and inclusive school environment, positioning your private school project as a preferred choice for parents and students seeking quality education and holistic development.

It's what we call competitive advantages—building them is essential for a standout business.

Here are some examples of competitive advantages for a high school: experienced and dedicated teaching staff, diverse educational programs, supportive learning environment.

How to draft a SWOT analysis for a high school?

A SWOT analysis can help identify potential opportunities and threats that can affect the success of the private school project.

As you can guess, there is indeed a completed and editable SWOT matrix in our business plan for a private school

The strengths for a private school

S stands for Strengths in SWOT, representing the project's valuable strengths or advantages.

For a private school, possible strengths could include a highly qualified teaching staff, a rigorous academic curriculum, a diverse student body, and a strong emphasis on extracurricular activities.

The weaknesses for a private school

The "W" symbolizes Weaknesses, indicating the specific areas or aspects of the project that require attention.

For a private school, potential weaknesses could include inadequate funding, lack of qualified teachers, insufficient resources, and limited parental involvement.

The opportunities for a private school

The "O" in SWOT stands for Opportunities, which are positive external factors that can help the project succeed.

In the case of a private school, potential opportunities include creating an innovative curriculum, increasing student engagement, expanding the school's reach through technology, and developing community partnerships.

The threats for a private school

When we refer to the "T" in SWOT, we're referring to Threats, which are the external risks or detrimental factors that can impact the project's performance.

How to develop a marketing plan for a high school?

A marketing strategy is a necessary component of a business plan as it describes how a business will engage customers and generate sales.

A well-crafted marketing strategy will attract parents seeking quality education for their children to your private school project.

Parents won't enroll their children in your private school project without effective marketing; showcasing the quality of education, extracurricular activities, and nurturing environment is crucial.

Are you implementing effective marketing strategies for your private school project? Consider hosting open houses or informational sessions for parents, showcasing your school's unique educational programs, and utilizing targeted advertising campaigns in local communities.

Don't worry if you have no clue about marketing and communication.

How to build a solid financial plan for a high school?

A successful business plan must include detailed financial information, such as income and expense projections, cash flow statements, and a break-even analysis.

In the process of developing your business plan, you'll need to determine the expected revenue for your private school project.

The revenue forecast should be based on reliable information and reflect current market conditions.

Our financial plan for a private school is straightforward and equipped with automated checks, enabling you to validate and adjust your assumptions easily. This way, we make sure you're building solid financial projections.

It goes without saying that you'll have to develop a provisional budget for your private school project. Don't overlook any expense. By the way, we've listed them all in our financial plan!

The break-even analysis is central in the financial plan as it will tell you whether your private school project will be profitable or not.

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How to Write Schools Business Plan? Guide & Template

In today’s dynamic educational landscape, running a school isn’t just about providing quality education; it’s also about managing resources efficiently and ensuring sustainable growth. A well-thought-out business plan is the cornerstone of any successful educational institution. In this article, we’ll delve into the nuances of creating an effective schools business plan, exploring its importance, the funding avenues available, and the advantages it offers.

Download Now => Free School Business Plan Template

What is a Schools Business Plan?

A schools business plan is a strategic document outlining the objectives, operational structure, financial forecasts, and growth strategies for an educational institution. It serves as a roadmap, guiding administrators, investors, and stakeholders on the path towards achieving educational excellence and financial sustainability.

Why Do You Need a Business Plan for a Schools?

Strategic Direction: A business plan helps define the school’s mission, vision, and core values, providing clarity on its purpose and direction. Financial Planning: It facilitates financial forecasting and budgeting, ensuring prudent resource allocation and long-term financial stability. Risk Management: By identifying potential risks and challenges, a business plan enables proactive mitigation strategies, safeguarding the institution’s interests. Accountability: It fosters accountability among stakeholders by clearly articulating roles, responsibilities, and performance metrics.

Source of Funding for Schools Business

Funding a schools business can be sourced from various avenues, including:

Government Grants Funding allocated by governmental bodies for education. Private Investors Individuals or organizations investing in the school. Tuition Fees Revenue generated from student tuition and fees. Fundraising Events Organizing events to raise funds from the community. Corporate Sponsorship Partnering with businesses for financial support.

How to Write a Schools Business Plan?

Creating a schools business plan involves the following steps:

Executive Summary: Provide a concise overview of the institution’s mission, objectives, and key strategies. Market Analysis: Evaluate the competitive landscape, target demographics, and demand for educational services. Operational Plan: Outline the organizational structure, staffing requirements, and day-to-day operations. Financial Projections: Prepare detailed financial forecasts, including income statements, balance sheets, and cash flow statements. Marketing Strategy: Define promotional tactics to attract students, engage parents, and enhance the school’s reputation. Risk Management: Identify potential risks and develop contingency plans to mitigate them.

Advantages of Starting a Schools Business

Fulfillment of Educational Needs: Contributing to the community by providing quality education and fostering intellectual growth. Financial Sustainability: Generating revenue streams that support the institution’s growth and development. Autonomy and Flexibility: Having the freedom to innovate and adapt to changing educational trends and student needs. Positive Impact: Making a difference in the lives of students, families, and society at large by nurturing future leaders and citizens.

In the competitive landscape of education, a well-crafted schools business plan is indispensable for achieving sustainable growth and excellence. By outlining clear objectives, securing funding, and implementing effective strategies, educational institutions can not only thrive but also make a lasting impact on the community and future generations.

Schools Business Plan FAQs

How do I write a business plan for a private school?

To write a business plan for a private school, include an overview of your educational philosophy and curriculum, student demographic and market projections, competitor landscape and how you’ll differentiate, multi-year financial forecasts and capital requirements, ownership structure, leadership team and governance plans.

How do I write a business proposal for school?

Key elements to cover in a school business proposal are the student needs your model addresses, specifics of your academic program and curriculum, introductions to school leadership and operations team, projected expenses and revenue tied to student enrollment forecasts, key performance indicators to evaluate success.

How do you write an academic business plan?

When developing an academic-focused business plan include your credentials, educational programming details and research support, target student profiles tied to curriculum, how instruction will be delivered and assessed for quality, staffing requirements for growth, and enrollment expansion plans driving budget forecasts.

How long does it take to write a school business plan?

A thorough school business plan containing all key components like market sizing, competitor benchmarking, leadership overviews, detailed financial models factoring expenses like staffing, facilities and materials can typically take between 50–200 hours to thoughtfully write and refine.

Written by Ivan Smith

Hello, I'm Ivan Smith, a graduate with a Bachelor of Business Administration in Marketing. Currently, I'm actively engaged in practicing business plan writing.

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Plan template bundle, education business plan template bundle, 25+ school business plan templates in doc | pdf, 1. bible school business plan template, 2. school business plan template, 3. music school business plan template, 4. simple middle school business plan template, 5. free self-sufficient school business plan template, 6. free primary school business plan template, 7. free basic school business plan worksheet, 8. free sample primary school business plan template, 9. free school admission business plan template, 10. free basic primary school business plan, 11. community school business plan with executive summary, 12. free preschool daycare / childcare business plan, 13. free students secondary school business plan, 14. free business plan for charter schools template, 15. free independent public school business plan, 16. free draft quarterly school project business plan, 17. hospitality school business planner with introduction, 18. free senior high school business plan template, 19. nursery & primary kindergarten kids school business plan, 20. free school management & business continuity plan, 21. free school education improvement business plan, 22. free school business continuity plan form, 23. free charter school business plan outline, 24. free private school business plan template, 25. free school business lesson plan template, how to create a highly effective preschool business plan, step 1: create the cover page, step 2: create a summary of what you want to build, step 3: give an analysis of the market, step 4: propose how you wish to achieve your goals, step 5: calculate and estimate the costs, what is a perfect business plan, how to make the perfect business plan, step 1: make a proper analysis, step 2: mention purpose, step 3: make a government outline, step 4: try to make an execution, step 5: keep your financial statement, step 6: follow the appendix, plan templates.

A business plan helps you with a new project, product, service, or system when managing a company. Students, teachers, and administrative members can also improve their education for secondary school, primary school, or other preschool kids. Moreover, you can also launch a new course for your private high school and secondary school subjects like music, art, and any lesson. We understand that the content and research take time, so we provide you with school business plan templates .

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Khanty-Mansi Autonomous Okrug - Yugra, Russia

The capital city of Khanty-Mansi okrug: Khanty-Mansiysk .

Khanty-Mansi Autonomous Okrug - Yugra - Overview

Khanty-Mansi Autonomous Okrug - Yugra is a federal subject of Russia, part of the Urals Federal District. Khanty-Mansiysk is the capital city of the region.

The population of Khanty-Mansi Autonomous Okrug - Yugra is about 1,702,200 (2022), the area - 534,801 sq. km.

Khanty-Mansi okrug flag

Khanty-mansi okrug coat of arms.

Khanty-Mansi okrug map, Russia

Khanty-mansi okrug latest news and posts from our blog:.

21 March, 2020 / Nizhnevartovsk - the view from above .

8 November, 2017 / Surgut - the view from above .

4 March, 2017 / Khanty-Mansiysk - the view from above .

12 February, 2016 / Khanty-Mansi Autonomous Okrug from above .

21 May, 2013 / The most powerful thermoelectric power station in Russia .

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History of Khanty-Mansi Autonomous Okrug - Yugra

Yugra is the historical homeland of the Ob-Ugric peoples: Khanty, Mansi, Nenets, and Selkup. They were engaged in hunting, fishing, cattle breeding. After the Turkic peoples pushed them from south to north, these peoples had to apply their skills in more severe conditions. It is at this new location Ugrians began to domesticate deer.

In the first half of the second millennium AD, the main features of the material and spiritual culture of Khanty, Mansi and forest Nenets were formed. It is believed that since then they have not undergone major changes. Since the second half of the 13th century, a new factor in the development of the region was its entry into the Golden Horde.

At the end of the 14th century, the collapse of the Golden Horde led to the emergence of a separate Tyumen Khanate. In 1495, the Siberian Khanate appeared. At that time the basic principles of political, administrative and socio-economic organization of this territory were developed. The region was called Ugra or Yugra.

More historical facts…

The region became part of Russia in the end of the 16th century. From the middle of the 18th century, this region became a place of exile for criminals. December 10, 1930, Ostyako-Vogul national okrug was formed with the center in the settlement of Samarovo. Construction of a new center began 5 km away from it. In February 1932, the new center of the region was named Ostyako-Vogulsk.

In 1934, the first steps to find oil and natural gas in the region were taken. October 23, 1940, Ostyko-Vogul national okrug was renamed Khanty-Mansi national okrug and Ostyko-Vogulsk was renamed Khanty-Mansiysk. August 14, 1944, the region became part of Tyumen Oblast. On January 27, 1950, Khanty-Mansiysk became a city.

On September 21, 1953, in Berezovo, the first natural gas in Western Siberia was produced. On June 23, 1960, the first oil in Western Siberia was discovered near Shaim. This was followed by the discovery of many other oil and natural gas fields. Along with the industrial exploitation of oil and gas fields, the timber industry developed rapidly.

By the end of the 20th century, under the influence of demographic and socio-economic developments the Khanty-Mansi region in fact lost its national basis. On July 25, 2003, Khanty-Mansi Autonomous Okrug was renamed Khanty-Mansi Autonomous Okrug - Yugra.

Khanty-Mansi Autonomous Okrug - Yugra views

Rest on the lake in Yugra

Author: O.Frolov

Golden autumn in the Khanty-Mansy region

Author: Leonid Karpushin

Beautiful nature of Yugra

Khanty-Mansi Autonomous Okrug - Yugra - Features

The name of the region is associated with the self-names of the two main groups of northern peoples - Khanty and Mansi. In the Middle Ages, the word “Yugra” was used to refer to peoples and lands beyond the Northern Urals.

This region, located in the middle of Russia, occupies the central part of the West Siberian Plain. Its territory stretches from west to east for almost 1,400 km, from north to south for 900 km. The area of the region is comparable to France or Ukraine.

The climate is temperate continental characterized by rapid change of weather especially in spring and autumn. Winters are long, snowy and cold with frosts below minus 30 degrees Celsius. Summers are short and warm. From the west this region is protected by the Ural mountains, from the north it is open to cold arctic air.

The highest points of the region are Mount Narodnaya (1,895 m) in the Polar Urals and Mount Pedy (1,010 m) in the Northern Urals. Two major rivers flow in Khanty-Mansi autonomous okrug: the Ob (3,650 km) and its tributary the Irtysh (3,580 km). About 30% of the territory is covered by swamps. There are more than 300,000 lakes surrounded by marshes and forests.

The largest cities of Khanty-Mansi Autonomous Okrug - Yugra are Surgut (396,000), Nizhnevartovsk (280,800), Nefteyugansk (128,700), Khanty-Mansiysk (106,000), Kogalym (69,200), Nyagan (58,500). Today, only about 32,000 people are representatives of indigenous peoples: Khanty, Mansi and Nenets. Half of them live in the traditional way.

This region is very rich in oil and natural gas. The largest oil and natural gas fields are Samotlorskoye, Fedorovskoye, Mamontovskoye, Priobskoye. There are also deposits of gold, coal, iron ore, copper, zinc, lead and other mineral resources.

The climate is not favorable for agriculture. Most of the agricultural products and foodstuffs is brought from other Russian regions. Waterways and railways are the main shipping ways. The total length of the pipeline network is 107,000 km.

About 60% of Russian oil is produced in Khanty-Mansi Autonomous Okrug - Yugra. In total, more than 10 billion tons of oil were produced here. The total number of oil and natural gas fields discovered is 475. In the coming decades, the Khanty-Mansi region will remain the main resource base of hydrocarbons in Russia.

Tourism in Khanty-Mansi Autonomous Okrug - Yugra

Yugra has unique natural, cultural and historical resources for the development of recreation and tourism. On the territory of the region there are historical and cultural monuments, as well as modern infrastructure for lovers of cultural, educational, recreational tourism, and outdoor activities. International events (sports competitions, festivals and forums) help to open this place to foreigners as an amazing corner of the globe.

Khanty-Mansi Autonomous Okrug - Yugra has a number of wonderful natural sites worthy of attention: two nature reserves (“Malaya Sosva” and “Yugansky”), four nature parks (“Samarovsky Chugas”, “Siberian ridges”, “Numto”, “Kondinskie lakes”), ten monuments of nature, archeological complexes (“Barsova Mountain”, “Saygatino”, Sherkaly settlement).

Holidays of the northern peoples are also popular among tourists: Reindeer Herder’s Day, Day of indigenous Peoples of the North “Crow day”, Fisherman’s Day, Bear holiday and others.

Active and extreme types of tourism (skiing, snowboarding, kiting) are gaining in popularity. There are seven ski resorts in the region. In summer, travelers can go rafting on mountain rivers of Siberia. Tourists can also go on a special oil tour that includes a visit to the oil-producing companies. They learn about the oil industry and the history of oil exploration in Siberia.

Khanty-Mansi Autonomous Okrug - Yugra is a region of endless charm of the beautiful nature and modern tourist facilities. True lovers of northern landscapes and local cultures will be able to fully enjoy the incomparable scenery and generous hospitality in Ugra.

Khanty-Mansi okrug of Russia photos

Khanty-mansi autonomous okrug scenery.

Road through autumn forest in Khanty-Mansi Autonomous Okrug

Deep winter snow is not a problem in Khanty-Mansi Autonomous Okrug

Author: Chernenko

Yugra scenery

Author: Sergej Fedotov

Pictures of Khanty-Mansi Autonomous Okrug - Yugra

Winter in Khanty-Mansi Autonomous Okrug

Orthodox church in Khanty-Mansi Autonomous Okrug

Author: Alexey Borodko

Church in Khanty-Mansi Autonomous Okrug

Author: Peter Sobolev

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Khanty-Mansi Autonomous Okrug

Khanty-Mansi Autonomous Okrug — Yugra [lower-alpha 1] , commonly shortened to Khantia-Mansia, is a federal subject of Russia (an autonomous okrug of Tyumen Oblast ). It has a population of 1,532,243 as of the 2010 Census . [4] Its administrative center is located at Khanty-Mansiysk .

Administrative divisions

Demographics, settlements, ethnic groups, vital statistics, external links.

The peoples native to the region are the Khanty and the Mansi , known collectively as Ob-Ugric peoples , but today the two groups only constitute 2.5% of the region's population. The local languages, Khanty and Mansi , are part of the Ugric branch of the Finno-Ugric language family, and enjoy a special status in the autonomous okrug. Russian remains the only official language.

In 2012, the majority (51%) [7] of the oil produced in Russia came from Khanty-Mansi Autonomous Okrug, giving the region great economic importance in Russia and the world. It borders Yamalo-Nenets Autonomous Okrug to the north, Komi Republic to the northwest, Sverdlovsk Oblast to the west, Tyumen Oblast to the south, Tomsk Oblast to the south and southeast and Krasnoyarsk Krai in the east.

The okrug was established on December   10, 1930, as Ostyak-Vogul National Okrug ( Остя́ко-Вогу́льский национа́льный о́круг ). In October 1940, it was renamed the Khanty-Mansi National Okrug . In 1977, along with other national okrugs of the Russian SFSR , it became an autonomous okrug (Khanty-Mansi Autonomous Okrug). In 2003, the word " Yugra " was appended to the official name. [8]

The okrug occupies the central part of the West Siberian Plain .

Principal rivers include the Ob and its tributaries Irtysh and Vatinsky Yogan . There are numerous lakes in the okrug, the largest ones are Numto , Tormemtor , Leushinsky Tuman and Tursuntsky Tuman , among others. [9]

The northeasterly line of equal latitude and longitude traverses the Khanty-Mansi Autonomous Okrug.

Population : 1,674,676 (2020); [10] 1,532,243   ( 2010 Russian census ) ; [4] 1,432,817   ( 2002 Census ) ; [11] 1,268,439   ( 1989 Soviet census ) . [12]

Khanty-Mansi Autonomous Okrug has an area of 523,100   km 2 , but the area is sparsely populated. The administrative center is Khanty-Mansiysk , but the largest cities are Surgut , Nizhnevartovsk , and Nefteyugansk .

The Indigenous population ( Khanty , Mansi , Komi , and Nenets ) is only 2.8% of the total population in the Khanty-Mansi Autonomous Okrug. The exploitation of natural gas in Khanty-Mansi Autonomous Okrug has attracted immigrants from all over the former Soviet Union. The 2021 Census counted 17 ethnic groups of more than five thousand persons each. The ethnic composition is as follows:

Population of Khanty-Mansi Autonomous Okrug: [13]

Historical population figures are shown below:

Source: [15]

According to a 2012 survey [16] 38.1% of the population of Yugra adheres to the Russian Orthodox Church , 5% are unaffiliated generic Christians , 1% of the population adheres to the Slavic native faith (Rodnovery) or to Khanty-Mansi native faith. Muslims (mostly Tatars ) constitute 11% of the population. In addition, 23% of the population declares to be spiritual but not religious , 11% is atheist , and 10.9% follows other religions or did not give an answer to the question. [16] According to recent reports Jehovah's Witnesses have been subjected to torture and detention in Surgut. [18]

In Khanty-Mansi Autonomous Okrug, the primary transport of goods is by water and railway transport; 29% is transported by road, and 2% by aviation. The total length of railway tracks is 1,106   km. The length of roads is more than 18,000   km.

• Hockey Club Ugra
• List of Chairmen of the Duma of the Khanty-Mansi Autonomous Okrug

Related Research Articles

Khanty-Mansiysk is a city in west-central Russia. Technically, it is situated on the eastern bank of the Irtysh River, 15 kilometers (9.3 mi) from its confluence with the Ob, in the oil-rich region of Western Siberia. Though it is an independent city, Khanty-Mansiysk also functions as the administrative centre of Khanty-Mansiysky District, and the administrative center of Khanty-Mansi Autonomous Okrug–Yugra.

Nyagan is a town in the northwest of Khanty–Mansi Autonomous Okrug, Russia, located near the Ob River and 230 kilometers (140 mi) northwest of Khanty-Mansiysk. It is named after the Nyagan-Yugan River, a tributary of the Ob River. Population: 63,034 (2021 Census) ; 54,890 (2010 Russian census) ; 52,610 (2002 Census) ; 54,061 (1989 Soviet census) .

Megion is a town in Khanty-Mansi Autonomous Okrug–Yugra, Russia, located at the altitude of 45 meters (148 ft) above sea level, on the right bank of the Ob River, 380 kilometers (240 mi) east of Khanty-Mansiysk and 760 kilometers (470 mi) northeast of Tyumen. The area of the town is 50.51 square kilometers (19.50 sq mi) and the nearest airport is in Nizhnevartovsk. Population: 49,449 (2010 Russian census) ; 46,566 ; 39,783 (1989 Soviet census) .

Yugorsk is a town in Khanty–Mansi Autonomous Okrug, Russia, located in the northwestern part of the East-West lowland, 420 kilometers (260 mi) from Khanty-Mansiysk. Population: 34,067 (2010 Russian census) ; 30,285 (2002 Census) ; 24,928 (1989 Soviet census) .

Sovetsky is a town and the administrative center of Sovetsky District in Khanty-Mansi Autonomous Okrug, Russia, located 470 kilometers (290 mi) west of Khanty-Mansiysk, the administrative center of the autonomous okrug. Population: 26,495 (2010 Russian census) ; 23,230 (2002 Census) ; 21,123 (1989 Soviet census) .

Lyantor is a town in Surgutsky District of Khanty–Mansi Autonomous Okrug, Russia, located on the Pim River, 625 kilometers (388 mi) northeast of Khanty-Mansiysk, the administrative center of the autonomous okrug. Population: 38,992 (2010 Russian census) ; 33,011 (2002 Census) ; 22,071 (1989 Soviet census) .

Pokachi is a town in Khanty–Mansi Autonomous Okrug, Russia, located on the right bank of the Vatyegan River, 350 kilometers (220 mi) east of Khanty-Mansiysk and 800 kilometers (500 mi) northeast of Tyumen. Population: 17,171 (2010 Russian census) ; 17,017 (2002 Census) ; 11,536 (1989 Soviet census) .

Kogalym is a town in Khanty-Mansi Autonomous Okrug, Russia, located on the Inguyagun River 325 kilometres (202 mi) northeast of Khanty-Mansiysk. Population: 58,181 (2010 Russian census) ; 55,367 (2002 Census) ; 44,297 (1989 Soviet census) .

Beloyarsky is a town and the administrative center of Beloyarsky District in Khanty-Mansi Autonomous Okrug, Russia, located on the Kazim River, northwest of Khanty-Mansiysk, the administrative center of the autonomous okrug. Population: 20,283 (2010 Russian census) ; 18,721 (2002 Census) ; 20,534 (1989 Soviet census) .

Raduzhny is a town in Khanty-Mansi Autonomous Okrug, Russia, located on the Agan River, 475 kilometers (295 mi) northeast of Khanty-Mansiysk and 975 kilometers (606 mi) northeast of Tyumen. Population: 43,399 (2010 Russian census) ; 47,060 ; 43,726.

Pyt-Yakh is a town in Khanty–Mansi Autonomous Okrug, Russia, located on the east bank of the Bolshoy Balyk River, southeast of Khanty-Mansiysk. Population: 41,488 (2010 Russian census) ; 41,813 (2002 Census) ; 17,101 (1989 Soviet census) .

Beloyarsky District is an administrative and municipal district (raion), one of the nine in Khanty-Mansi Autonomous Okrug of Tyumen Oblast, Russia. It is located in the north of the autonomous okrug. The area of the district is 41,574 square kilometers (16,052 sq mi). Its administrative center is the town of Beloyarsky. Population: 9,766 ; 9,493 (2002 Census) ; 8,927 (1989 Soviet census) .

Khanty-Mansiysky District is an administrative and municipal district (raion), one of the nine in Khanty-Mansi Autonomous Okrug, Russia. It is located in the center of the autonomous okrug. The area of the district is 46,400 square kilometers (17,900 sq mi). Its administrative center is the town of Khanty-Mansiysk. As of the 2010 Census, the total population of the district was 19,362.

Kondinsky District is an administrative and municipal district (raion), one of the nine in Khanty-Mansi Autonomous Okrug of Tyumen Oblast, Russia. It is located in the south of the autonomous okrug. The district is 55,170 square kilometers (21,300 sq mi). Its administrative center is the urban locality of Mezhdurechensky. Population: 34,494 ; 35,018 (2002 Census) ; 36,640 (1989 Soviet census) . The population of Mezhdurechensky accounts for 32.1% of the district's total population.

Nizhnevartovsky District is an administrative and municipal district (raion), one of the nine in Khanty-Mansi Autonomous Okrug, Russia. The area of the district is 118,500 square kilometers (45,800 sq mi). Its administrative center is the city of Nizhnevartovsk. Population: 35,745 ; 33,508 (2002 Census) ; 28,288 (1989 Soviet census) .

Oktyabrsky District is an administrative and municipal district (raion), one of the nine in Khanty-Mansi Autonomous Okrug of Tyumen Oblast, Russia. It is located in the western central part of the autonomous okrug. The area of the district is 24,500 square kilometers (9,500 sq mi). Its administrative center is the urban locality of Oktyabrskoye. As of the 2010 Census, the total population of the district was 32,224, with the population of Oktyabrskoye accounting for 11.3% of that number.

Sovetsky District is an administrative and municipal district (raion), one of the nine in Khanty-Mansi Autonomous Okrug of Tyumen Oblast, Russia. It is located in the southwest of the autonomous okrug. The area of the district is 29,768.74 square kilometers (11,493.77 sq mi). Its administrative center is the town of Sovetsky. Population: 48,059 ; 44,720 (2002 Census) ; 73,247 (1989 Soviet census) . The population of the administrative center accounts for 55.1% of the district's total population.

Surgutsky District is an administrative and municipal district (raion), one of the nine in Khanty-Mansi Autonomous Okrug, Russia. It is located in the center of the autonomous okrug. The area of the district is 105,190 square kilometers (40,610 sq mi). Its administrative center is the city of Surgut. Population: 113,515 ; 106,624 (2002 Census) ; 74,685 (1989 Soviet census) .

Uray a town in Khanty–Mansi Autonomous Okrug, located on the Konda River 350 kilometres (220 mi) from Khanty-Mansiysk. Population: 39,457 (2010 Russian census) ; 38,872 (2002 Census) ; 37,198 (1989 Soviet census) .

Agirish is an urban-type settlement in Sovetsky District of Khanty-Mansi Autonomous Okrug, Russia. Population: 2,856 (2010 Russian census) ; 2,831 (2002 Census) ; 3,592 (1989 Soviet census) .

• ↑ Russian and Mansi : Ханты-Мансийский автономный округ — Югра, Khanty-Mansiyskiy avtonomnyy okrug — Yugra; Khanty : Хӑнты-Мансийской Aвтономной Округ
• ↑ Президент Российской Федерации.   Указ   №849   от   13 мая 2000 г. «О полномочном представителе Президента Российской Федерации в федеральном округе». Вступил в силу   13 мая 2000 г. Опубликован: "Собрание законодательства РФ", No.   20, ст. 2112, 15 мая 2000 г. (President of the Russian Federation.   Decree   # 849   of   May 13, 2000 On the Plenipotentiary Representative of the President of the Russian Federation in a Federal District . Effective as of   May 13, 2000.).
• ↑ Госстандарт Российской Федерации.   №ОК 024-95   27 декабря 1995 г. «Общероссийский классификатор экономических регионов. 2.   Экономические районы», в ред. Изменения №5/2001 ОКЭР. ( Gosstandart of the Russian Federation.   # OK 024-95   December 27, 1995 Russian Classification of Economic Regions. 2.   Economic Regions , as amended by the Amendment   # 5/2001 OKER. ).
• 1 2 3 Russian Federal State Statistics Service (2011). Всероссийская перепись населения 2010 года. Том   1 [ 2010 All-Russian Population Census, vol.   1 ] . Всероссийская перепись населения 2010   года [2010 All-Russia Population Census] (in Russian). Federal State Statistics Service .
• ↑ "Об исчислении времени" . Официальный интернет-портал правовой информации (in Russian). June 3, 2011 . Retrieved January 19, 2019 .
• ↑ Official throughout the Russian Federation according to Article   68.1 of the Constitution of Russia .
• ↑ В Ханты-Мансийском автономном округе добыта 10-миллиардная тонна нефти
• ↑ "Decree of the President of the Russian Federation of July 25, 2003 No. 841" (in Russian). Official website of the President of Russia .
• ↑ Google Earth
• ↑ 2020 Russian Subjects Population
• ↑ Federal State Statistics Service (May 21, 2004). Численность населения России, субъектов Российской Федерации в составе федеральных округов, районов, городских поселений, сельских населённых пунктов   – районных центров и сельских населённых пунктов с населением 3   тысячи и более человек [ Population of Russia, Its Federal Districts, Federal Subjects, Districts, Urban Localities, Rural Localities—Administrative Centers, and Rural Localities with Population of Over 3,000 ] (XLS) . Всероссийская перепись населения 2002   года [All-Russia Population Census of 2002] (in Russian).
• ↑ Всесоюзная перепись населения 1989   г. Численность наличного населения союзных и автономных республик, автономных областей и округов, краёв, областей, районов, городских поселений и сёл-райцентров [ All Union Population Census of 1989: Present Population of Union and Autonomous Republics, Autonomous Oblasts and Okrugs, Krais, Oblasts, Districts, Urban Settlements, and Villages Serving as District Administrative Centers ] . Всесоюзная перепись населения 1989   года [All-Union Population Census of 1989] (in Russian). Институт демографии Национального исследовательского университета: Высшая школа экономики [Institute of Demography at the National Research University: Higher School of Economics]. 1989 – via Demoscope Weekly .
• ↑ "Russian Census of 2021" . (in Russian)
• ↑ Перепись-2010: русских становится больше Archived December 25, 2018, at the Wayback Machine . Perepis-2010.ru (2011-12-19). Retrieved on 2013-08-20.
• ↑ Russian Federal State Statistics Service
• 1 2 3 "Arena: Atlas of Religions and Nationalities in Russia" . Sreda, 2012.
• ↑ 2012 Arena Atlas Religion Maps . "Ogonek", № 34 (5243), 27/08/2012. Retrieved 21/04/2017. Archived .
• ↑ "7 Jehovah's Witnesses Brutally Tortured in Russia, Spokesman Says" . February 20, 2019.
• Official website of Khanty-Mansiysk Autonomous Okrug – Yugra Archived June 6, 2017, at the Wayback Machine
• Official site of Khanty-Mansi Duma (in Russian)
• Informational website of Khanty-Mansiysk Autonomous Okrug – Yugra (in Russian)

Private School Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Education Sector » Schooling

Are you about starting a private school (nursery, primary or high school)? If YES, here’s a complete sample private school business plan template & feasibility report you can use for FREE.

Okay, so we have considered all the requirements for starting a private school. We also took it further by analyzing and drafting a sample private school marketing plan template backed up by actionable guerrilla marketing ideas for private schools. So let’s proceed to the business planning section.

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One of the best things that can happen to anyone is to have a private school. This is one very lucrative business that will continue to rake in money for its owners. As an aspiring entrepreneur who is looking towards starting a business, you should ensure that whatever business you intend to start, you make sure that it is located in an appropriate place.

For example; if you want to start a private school, it will be a wrong business judgment if you decide to site the school close to an industrial area or close to a market. Aspiring entrepreneurs therefore are urged as a matter of necessity to ensure that they carry out a thorough market research and feasibility study of the industry they intend to go into before investing their hard earned money and time.

It is known fact that the demand for private schools is driven by the fact that most public cum government owned schools cannot accommodate every students or potential students in a given geographical location. In some cases, students with special needs cannot cope in public schools hence the need for private schools.

If you think starting a private school business sounds like what you want to do. Then you may want to use the business plan below as a guide.

A Sample Private School Business Plan Template

1. industry overview.

Private schools which is also known in the united states as independent schools, non-governmental, or non – state schools are schools that are not administered by either the local, state or the federal governments; hence, they have the right to select their students and are funded in whole or in part by charging their students tuition fees, rather than relying on mandatory taxation through public (government) funding.

Some private schools have structure in place that offer scholarships to some students, which makes the cost cheaper, depending on a talent such as sport scholarship, art scholarship, academic scholarship the student may be brining to the private school, financial need, or tax credit scholarships that might be available.

The Private Schools industry comprises of primary that is kindergarten through sixth grade and secondary that is seventh through 12th grade) educational institutions that are predominantly funded through enrollment and tuition fees from students and of course from other private sources.

Recent reports released by IBISWORLD shows that the revenue for the Private Schools industry is expected to increase, as the economy continues to recover. The indicated that during the five years to 2016, enrollment decreased, which was a trend attributable to rising costs and competition from charter schools.

However, going forward, in the next five years, household income is anticipated to increase, making it easier for families to afford private-school tuition. Additionally, enrollment declines will lesson, resulting in more stable demand for private schools

In the United States of America and of course in most countries of the world, The Private Schools industry is indeed a large and thriving industry. Statistics has it that The Private Schools industry in the United States of America, is worth $52 billion, with an estimated growth rate of 0.1 percent.

There are about 25,742 registered and licensed (accredited) Private schools scattered all around the United States of America and they are responsible for employing about 644,320 people.

Aside from Catholic schools, which is the second largest sector after government schools, with around 21 percent of secondary enrollments, no other private school can boast of dominating the market; every player in the industry can comfortably compete in the industry.

It is important to state that the barriers to entry into the Private Schools industry are high. As a matter of fact, the private school industry is an industry in which it is pretty difficult for new entrants to establish themselves. So also, the reputation of the private school is of utmost importance, as private schools that have a good history of getting students into prestigious colleges often have the best reputations hence good enrollments.

With this, it is obvious that a new entrant into the private school industry cannot offer this. Reputation indeed is imperative to parents’ decisions when shopping for private school for their wards. This is so because the quality of education cannot be assessed until well after it is complete.

As a major marketing tool, schools need to show parents a track record of admission to elite colleges and universities. Even though this might seem like a saturated industry, the industry is still pretty much open for aspiring school proprietors and proprietress to still come in and compete.

As a matter of fact, if you conduct your research and feasibility studies very well before starting your own private school couple with impressive profile of your faculty members, you are likely going to struggle less to make headway in the industry.

2. Executive Summary

Rolland Gyros International Private School is an international private school that will be located in a well – populated residential estate in Ashville – North Carolina, United States of America.

We are a standard private school that is composed of primary (kindergarten through sixth grade) and secondary (seventh through 12th grade) educational institution that will be predominantly funded through tuition fees and levies from students and of course from other private sources.

Rolland Gyros International Private School is a client-focused and result driven private school that provides broad-based learning approaches and experience at an affordable fee that won’t in any way put a hole in the pockets of our clients (students and parents alike).

We will offer standard and professional teaching services in a highly secured and conducive learning environment to all our students that is primary (kindergarten through sixth grade) and secondary (seventh through 12th grade). We will ensure that we work hard to meet and surpass all our students’ expectations and educational goals whenever they enroll in our tutorial college.

At Rolland Gyros International Private School, our students’ overall best interest would always come first, and everything we do is guided by our values and professional ethics. We will ensure that we hire professional educationist cum teachers in various subjects who are well experienced and passionate in imparting knowledge to students at various learning ladder.

Rolland Gyros International Private School will at all time demonstrate her commitment to sustainability, both individually and as an educational organization, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our students’ needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our students.

We have plans to offer learning platforms to people with both learning disability and physical disability (especially the blind, the dumb and the deaf).

Our overall business goal is to position our private school to become the leading tutorial brand in the educational industry in the whole of Ashville – North Carolina, and also to be amongst the top 30 private schools in the United States of America within the first 12 years of operations.

This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies and we are enthusiastic and confident that Ashville is the right place to launch our private school.

Rolland Gyros International Private School is founded by Dr. (Mrs.) Irene Rolland Gyros and family. She is an educationist per excellence and she has won many awards in the education sector in the United States.

Dr. (Mrs.) Irene Rolland Gyros has both the academic qualifications and experience to run a private school that can favorably compete with other leading private schools not only in Ashville – North Carolina, but also throughout the United States and Canada.

3. Our Products and Services

Rolland Gyros International Private School is going to offer varieties of educational services within the scope of the education board in the United States of America.

Our intention of starting our private school is to soundly educate people in various subjects and of course to make profits from the education cum private schools industry and we will do all that is permitted by the law in the US to achieve our aim and business goal. Our service offerings are listed below;

• Teaching basic literacy and numeracy
• Establishing foundations in science, mathematics, geography, history and other social sciences
• Constantly working hard to meet regulatory accreditation standards
• Administering private funding efforts
• Providing access to extracurricular activities
• Retailing of Educational Books and Materials

4. Our Mission and Vision Statement

• Our vision is to build a highly competitive private school that will become the number one choice for both parents and students in the whole of Ashville – North Carolina.
• Our vision reflects our values: integrity, service, excellence and teamwork.
• Our mission is to provide professional and conducive learning environment to students at different level of learning.
• Our overall business goal is to position Rolland Gyros International Private School to become the leading private school brand in the educational cum private school industry in the whole of Ashville – North Carolina, and also to be amongst the top 30 private schools in the United States of America within the first 12 years of operations.

Our Business Structure

It is a known fact that, the success of any business is to a larger extent dependent on the business structure of the organization and the people who occupy the available roles in the organization. Rolland Gyros International Private School will build a solid business structure that can support the growth of our private school.

We will ensure that we hire competent hands (teaching and non – teaching staff members) to help us build the private school of our dream.

The fact that we want to become one of the leading private school brand in the industry in the whole of the United States of America makes it highly necessary for our organization to deliberately build a well – structured business from the onset.

We will work hard to ensure that we only attract people with the right mindset to help us achieve our business goals and objectives in record time. Below is the business structure that we will build Rolland Gyros International Private School;

• Head of The Private School(School Proprietress)

School Administrator

Tutors for Various Subjects – Secondary (seventh through 12th grade)

Tutors for Various Subjects – Primary (kindergarten through sixth grade)

• Accountant / Bursar
• Client Service Executive / Front Desk Officer

Security Officers

5. Job Roles and Responsibilities

Head of the Tutorial College / School Coordinator:

• Responsible for providing direction for the college
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for handling high profile clients and deals
• Responsible for fixing fees and signing business deals (partnership)
• Responsible for signing checks and documents on behalf of the tutorial college
• Coordinates all arms of the tutorial school (tutorial center, adult education, home tutors and special education)
• Evaluates the success of the tutorial college
• Reports to the board of the tutorial college
• Responsible for overseeing the smooth running of HR and administrative tasks for the tutorial school
• Designs job descriptions with KPI to drive performance management for tutors (teachers)
• Regularly hold meetings with key stakeholders (parents and member of the school board) to review the effectiveness of the schools’ Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Oversees the smooth running of the daily activities of the private school.
• Effectively teach subject / subjects as assigned by the school administrator
• Accesses the progress of students under their care
• Ensures that students abide by the rules and regulations of the private school
• Contributes his / her quota towards growing the private school
• Receives complaints from parents and channel it to the appropriate quarters
• Handle any other duty as assigned by the school administrator.
• Ensure that students abide by the rules and regulations of the school administrator
• Handles any other duty as assigned by the school administrator.

Marketing Executive

• Identifies, prioritizes, and reaches out to new students, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the school

School Bursar (Accountant)

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for Rolland Gyros International Private School
• Serves as internal auditor for Rolland Gyros International Private School

Client Service Executive

• Welcomes / receive parents and students by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with parents and students (e-mail, walk-In center, SMS or phone) provides the parents and students with a personalized customer service experience of the highest level
• Through interaction with parents and students on the phone, uses every opportunity to build parent’s interest in the schools’ products and services
• Manages administrative duties assigned by the HR and Admin Manager in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to parents and students when they make enquiries
• Receives parcels / documents for Rolland Gyros International Private School
• Distribute mails in the organization
• Handles any other duties as assigned by the School Administrator.
• Responsible for cleaning the school facility at all times
• Ensures that toiletries and supplies don’t run out of stock
• Cleans both the interior and exterior of the schools facility
• Handles any other duty as assigned by the school administrator
• Ensures that the school facility is secured at all time
• Controls traffic and organize parking
• Gives security tips to staff members from time to time
• Patrols around the building on a 24 hours basis
• Submits security reports weekly
• Any other duty as assigned by the school administrator

6. SWOT Analysis

Rolland Gyros International Private School engaged the services of a core professional in the area of business consulting and structuring with bias in the education sector to assist us in building a well – structured private school that can favorably compete in the highly competitive education cum private schools industry in the United States.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Rolland Gyros International Private School. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Rolland Gyros International Private School;

As a private school, our core strength lies in the power of our team; our workforce. We have a team with excellent qualifications and experience in the educational sector. We are well positioned in a community with the right demography and we know we will attract loads of students from the first day we open our doors and welcome students for enrollment.

As a new private school in Ashville – North Carolina, it might take some time for our organization to break into the market and gain acceptance via reputation in the already saturated education cum private schools industry; that is perhaps our major weakness.

• Opportunities:

The opportunities in the education cum private schools industry is massive considering the number of parents who would want their wards to perform excellently well in their education and go ahead to be admitted in Ivy league colleges.

As a standard and international private school, Rolland Gyros International Private School is ready to take advantage of any opportunity that comes her way.

Every business faces a threat or challenge at any part of the life cycle of the business. These threats can be external or internal. This shows the importance of a business plan, because most threats or challenges are to be anticipated and plans put in place to cushion what effect they might bring to the private school.

Some of the threats that we are likely going to face as a private school operating in the United States of America are unfavorable government policies that might affect private schools, the arrival of a competitor within our location of operations and global economic downturn which usually affects spending / purchasing power.

There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

• Market Trends

The trend in the private school line of business is that the key to attracting students is the educational performance and the pass rate of their students in national exams.

Any private school that has good records will always thrive. The demand for private schools is driven by the fact that most public cum government owned schools cannot accommodate every students or potential students in a given geographical location.

In some cases, students with special needs cannot cope in public schools hence the need for private schools. The economic downturn hasn’t really affected this industry, especially in countries that believe in the efficacy of education.

The areas you would need to spend heavily on is in ensuring that your school is up to standard, your advertisements, and on insurance policy cover. Lastly, it is trendier to find private schools engaging in extra – curricular activities and as a matter of fact, a private school that thrives in sports can leverage on that to attract students who are sports inclined.

8. Our Target Market

As a standard and international private school, Rolland Gyros International Private School is going to offer varieties of educational services within the scope of the education board in the United States of America. Our intention of starting our private school is to soundly educate people in various subjects and of course to make profits from the education cum private schools industry

Our target market as a private school cuts across people (students) of different class and people from different culture background whether African, White, Caucasian, Latinos, Indians, and Asians. We are coming into the education cum private schools industry with a business concept that will enable us work with the students at different learning stages residing in and around Ashville – North Carolina.

Our competitive advantage

Indeed the private schools industry is highly competitive and the entry barriers are high. As a matter of fact, the private school industry is an industry in which it is pretty difficult for new entrants to establish themselves. So also, the reputation of the private school is of utmost importance, as private schools that have a good history of getting students into prestigious colleges often have the best reputations hence good enrollments.

As a major marketing tool, schools need to show parents a track record of admission to elite colleges and universities. We are quite aware that to be highly competitive in the education cum private schools industry means that you should be able to deliver consistent quality service, your students should be able to experience remarkable difference and improvement and you should be able to meet the expectations of both students and parents alike.

Rolland Gyros International Private School might be a new entrant into the education cum private schools industry in the United States of America, but the management staffs and owners of the private school are considered gurus. They are people who are core professionals, licensed and highly qualified educationist / teachers at various levels of learning in the United States. These are part of what will count as a competitive advantage for us.

Lastly, our employees (teaching and non – teaching staff members) will be well taken care of, and their welfare package will be among the best within our category (startups private school in the United States) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Rolland Gyros International Private School is established with the aim of maximizing profits in the education cum private schools industry and we are going to go all the way to ensure that we do all it takes to attract students on a regular basis. Rolland Gyros International Private School will generate income by offering the following tutorial services;

• Teaching High school students various subjects in our private school

10. Sales Forecast

One thing is certain, there would always be parents and students who would need the services of private schools to be able to achieve their educational goals and as such the services of private schools will always be needed.

We are well positioned to take on the available market in Ashville – North Carolina and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the private school and our student base.

We have been able to critically examine the private schools cum education market in the United States of America and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast.

The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in Ashville – North Carolina. Below is the sales projection for Rolland Gyros International Private School, it is based on the location of our tutorial center and of course the wide range of tutorial services that we will be offering;

• First Fiscal Year-: $250,000
• Second Fiscal Year-: $450,000
• Third Fiscal Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above. So, there won’t be any major competitor (private school) offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there is stiffer competition amongst private schools in the United States of America; hence we have been able to hire some of the best marketing experts to handle our sales and marketing concerns. Our sales and marketing team will be recruited base on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the private school.

We will also ensure that our students’ excellent results from national exams and other exams speaks for us in the marketplace; we want to build a standard and first – class private school that will leverage on word of mouth advertisement from satisfied clients (both individuals and corporate organizations).

Our goal is to grow our private school to become one of the top 30 private schools in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in Ashville – North Carolina but also in other cities in the United States of America.

Rolland Gyros International Private School is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our private school by sending introductory letters alongside our brochure to schools, parents / household and key stake holders in Ashville – North Carolina.
• Print out fliers and business cards and strategically drop them in schools, libraries and even student organizations.
• Creating a website, allows parents to be able to look you up, and also allows you to post general study tips, giving you an added advantage.
• Use friends and family to spread word about our private school
• Introduce Rolland Gyros International Private School to learning specialists, school coaches, school administrators, teachers, guidance counselors especially as they are with students everyday
• Post information about Rolland Gyros International Private School on bulletin boards in places like schools, libraries, and local coffee shops.
• Placing a small or classified advertisement in the newspaper, or local publication about Rolland Gyros International Private School
• Using tutorial referral networks such as agencies that will help match students with Rolland Gyros International Private School
• Joining relevant association or body that will enable you network and meet others in same industry.
• Advertising online by using an advertising platform such as Google Adwords, that will allow us place text advertisements alongside on websites with related contents, and along results from search engines.
• Advertise our private school in relevant educational magazines, newspapers, TV stations, and radio station.
• Attend relevant educational expos, seminars, and business fairs et al
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

We are aware of the potency of a good publicity strategy hence we have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for both parents and students in the whole of Ashville – North Carolina which is why we have made provisions for effective publicity and advertisement of our private school. Below are the platforms we intend to leverage on to promote and advertise Rolland Gyros International Private School;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
• Install our Bill Boards on strategic locations all around Ashville – North Carolina.
• Engage in road show from time to time in targeted neighborhoods in and around Ashville – North Carolina
• Distribute our fliers and handbills in target areas in and around Ashville – North Carolina
• Passing general information via our school’s social media handles like twitter, Facebook, Google hangouts etc.
• Ensure that all our teaching and non – teaching staff members wear our branded shirts and all our vehicles are well branded with our schools’ logo et al.

12. Our Pricing Strategy

Private schools in the United States of America and of course in all the parts of the world charge students per tem / per session and students have the options of either paying their tuitions before resumption or during the school session.

Private schools generally charge students based on loads of factors, locations, services offerings and extra – curricular activities et al At Rolland Gyros International Private School we will keep our fees below the average market rate for all of our students by keeping our overhead low and by collecting payment in advance.

In addition, we will also offer special discounted rates to all our students at regular intervals. We are aware that there are some students that would need special assistance, we will offer flat rate for such services that will be tailored to take care of such students’ needs.

• Payment Options

At Rolland Gyros International Private School, our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft
• Payment via mobile money
• Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

In setting up a private school business, the amount or cost will depend on the approach and scale you want to undertake.

If you intend to go big by acquiring a large facility, then you would need a higher amount of capital as you would need to ensure that your employees are taken care of, and that your private school’s environment is conducive enough for the students to learn.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The materials and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a private school business; it might differ in other countries due to the value of their money. However, this is what it would cost us to start Rolland Gyros International Private School in the United of America;

• Business incorporation fees in the United States of America will cost – $750.
• The budget for Liability insurance, permits and license will cost – $3,500
• Acquiring a large facility that will accommodate the number of block of closes, playing field, staff offices and parking lots et al (Re – Construction of the facility inclusive) will cost – $350,000.
• Equipping the classes and office (computers, printers, projectors, markers, pens and pencils, furniture, telephones, filing cabinets, and electronics) will cost – $50,000
• Launching an official Website will cost – $500
• The budget for the payment of salaries for the first three months of operations: $120,000
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $15,000

Going by the market survey and feasibility studies conducted, we came to the conclusion that we will need an average of $750,000 to start a small scale but standard private school in the United States of America.

Generating Funding / Startup Capital for Rolland Gyros International Private School

Rolland Gyros International Private School is a family business that will be owned and managed by Dr. (Mrs.) Irene Rolland Gyros and her immediate family.

They are the sole financial of the private school which is why they decided to restrict the sourcing of the start – up capital for the private school to just three major sources. These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $250,000 (Personal savings $200,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $500,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

It is a known fact that the future of any business lies in the numbers of loyal customers that they have, the capacity and competence of the employees, their investment strategy and of course the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Rolland Gyros International Private School is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers (students and parents alike) over is to ensure that we offer nothing less than the best, to offer quality education to all our students so much so that they can favorably compete with students all over the United States and gain admission to Ivy League colleges.

Rolland Gyros International Private School will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

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See all region register, peakvisor app, khanty-mansiysk autonomous okrug – ugra.

Welcome to the land of sheer silent whiteness. Its vast expanses are filled with fresh Arctic air, howling winds, and the spirit of true adventure. Come with us to the lands of the ancient Khanty and Mansi tribes that survived in this harsh climate of the Nether-Polar Urals . See the mountains that defy any logical or geological reason for their existence. Experience the wonders of this sparsely populated land where you can hardly see a human trace. Welcome to Yugra!

Flora & Fauna

Water resources, landmarks and tourism, major mountains, mount narodnaya, mount zaschita, mount neroyka, the pyramid mountain, samarovskaya mountain, ski and sports facilities, protected sites, reserves, national and natural parks, rivers and lakes, major cities, khanty-mansiysk.

The Khanty-Mansiysk Autonomous Area – Yugra (KhMAO) is located in the central part of the West Siberian Plain, stretching from west to east from the Ural Range to the Ob-Yenisei Watershed. The vast areas of this plain, as well as the Lower Priob region, are considered one of the most recently inhabited areas.

The Khanty-Mansiysk Autonomous Area (KhMAO) was established in 1930. Its name comes from two main northern indigenous peoples – the Khanty and the Mansi. From 1944 it was legally part of the Tyumen Region , but in 1993 the Area received autonomy and became a full-fledged territorial entity of the Russian Federation. It is a part of the Urals Federal District. The administrative centre is the city of Khanty-Mansiysk , whereas the largest city is Surgut. The word Yugra was introduced to the name of the Khanty-Mansiysk Autonomous Area in 2003 to pay tribute to the old name used by the locals to call the territories lying beyond the North Urals.

The KhMAO borders the Komi Republic in the north-west, the Yamalo-Nenets Autonomous District in the north, the Krasnoyarsk Area and the Tomsk Region in the east and south-east, the Tyumen Region in the south and the Sverdlovsk Region in the south-west.

The area of the territory is 534,801 sq.km, the length from north to south is 800 km, from west to east is 1400 km. The population of this huge territory is 1,674,676 people as of 2020, which is the same amount as people living in Barcelona or Munich.

The main part of the territory is a huge, poorly dissected plain where absolute elevation marks rarely exceed 200 meters above sea level. The western part of the KhMAO territory is characterized by low and middle mountainous terrains with some Alpine relief featured in the Subpolar Urals. Here are ridges and spurs of the mountain system of the North Urals and the Subpolar Urals. The maximum absolute elevations are on the border with the Komi Republic . Mount Narodnaya (1,895m) is the highest peak.

More than 800 species of higher plants grow in the Khanty-Mansi Autonomous Area . Almost the entire territory is covered by taiga forests that occupy about 52% of the area. Spruce, fir, pine, cedar, larch, birch, alder grow here. In the northern parts of the area, the composition of the vegetation is greatly influenced by perennial permafrost. Light lichen grasslands which are used as deer pastures are widespread there. Tundra dominates in the mountainous and hilly areas. River floodplains and lowlands are characterized by meadow vegetation, the so-called water meadows. High floodplains of large rivers are mainly covered with woods that mainly feature willows, birches and aspens. Forests and swamps are rich in berries and various valuable plants, most of which are used in traditional indigenous medicine.

The animal world is typical for the Russian taiga zone. There are 369 species of vertebrates. Mammals are represented by 60 species (28 of them are commercial species). The most common and valuable of them are wild reindeer, elk, fox, sable, fox, squirrel, marten, ermine, Siberian weasel, polecat, mink, weasel, otter, hare and others. Wolverine and West Siberian river beaver are included in the Red Book of Russia.

There are 256 bird species in the region, including 206 sedentary and nesting species. Some rare bird species are listed in the Red Book. There are 42 species of fish in rivers and lakes. Of these, 19 species are commercial, among them are starlet sturgeon, lelema, muksun (whitefish), pelyad, chir, lake herring, wader, tugun, freshwater cod, pike, ide, roach, bream, fir, perch, ruff, golden and silver crucian carp, carp (carp is grown in the cooling ponds of the Surgutskaya and Nizhnevartovskaya hydroelectric plants). Sturgeon is listed in the Red Book. There is an abundance of mosquitoes and gnats in the area, the greatest activity of which is in the second half of summer.

Yugra can boast of over 2 thousand large and small rivers, the total length of which is 172,000 km. The main rivers are the Ob (3,650 km), the Irtysh (3,580 km). These are some of the largest rivers in Russia. Other significant rivers include the tributaries of the Ob (the Vakh, Agan, Tromyogan, Bolshoy Yugan, Lyamin, Pim, Bolshoy Salym, Nazym, Severnaya Sosva, Kazym rivers), the tributary of the Irtysh (the Konda River) and the Sogom River. Ten rivers are over 500 km long. All the Yugra rivers with the exception of the rivers in the Ural part of the region are characterized by rather slow currents, gentle slopes, some surge wave phenomena, spring and summer floods. The Ob River basin extends over a distance of 700-200 km from the mouths of its tributaries. Such abundance of water facilitates the appearance of floodplain swamps and seasonal lakes.

The region's swamps are predominantly of the upper and transitional type. Those water basins occupy about a third of the region. About 290,000 lakes with the area of more than 1 ha are surrounded by swamps and forests. The largest lakes are Tursuntsky Tuman, Levushinsky Tuman, Vandemtor and Trmemtor. The deepest lakes are Kintus (48 m) and Syrky Sor (42 m). However, most of the lakes (about 90%) are modest and quite small and have no surface runoff.

The area is rich in resources of fresh, mineral and thermal underground waters, which are still insignificantly used.

The climate is moderately continental. Winters are harsh, snowy and long, and summers are short and relatively warm. The territory is protected from the west by the Ural Mountains but its openness from the north has a significant impact on the climate formation because cold air masses from the Arctic freely penetrate the area. The flat character of the terrain with a large number of rivers, lakes and swamps also has its impact. Most of the precipitation falls during the warm seasons. But even with a small amount of precipitation, their evaporation is very low, which as a result contributes to the formation of the zone of excessive moisture throughout the Yugra. The snow cover is stable from late October to early May, its height varies from 50 to 80 cm. The region is characterized by a rapid change of weather conditions, especially in transitional seasons (autumn and spring), as well as during the day. Late spring and early autumn frosts are rather frequent and can happen even until mid-June. Average January temperatures range from -18ºC to -24ºC (0 F to -11 F) and can reach -60ºC to -62ºC (-76 F to -80 F) when the northern cold air masses break through. The average temperature in July, the warmest month of the year, ranges from +15ºC to +20ºC (+59 F to +68 F) and on very rare days can reach a maximum temperature of +36ºC (+97 F). The prevailing wind direction is north in summer and south in winter.

The weather in the mountains is quite changeable and cool even in summer. The best time to visit the region's mountains is between July and mid-August.

The Yugra of the Khanty-Mansi Autonomous Area has a huge natural resource potential. These are oil and gas deposits, forests, gold and iron ore deposits, as well as bauxites, copper, zinc, lead, niobium, tantalum, brown and hard coal deposits, rock crystal, quartz and piezo quartz, peat deposits, etc. The region has plenty of natural resources. In terms of natural gas reserves, the Yugra ranks second in the Russian Federation after the Yamalo-Nenets Autonomous District .

The industry is dominated by oil and gas production, power generation and processing industries, including woodworking except for pulp and paper production.

The Khanty-Mansi area has very developed tourism of all kinds. There is a modern infrastructure for cultural exploration as well as for active recreation.

Fans of sports and eco-friendly tourism will be able to conquer majestic mountains and raft down picturesque rivers, enjoy the beauty of nature in nature reserves and natural parks. The hills and mountains of this area open up endless opportunities for skiing and snowboarding.

The mountainous part of the Subpolar Urals located on the territory of the Khanty-Mansi Autonomous Area is very beautiful. The highest peaks of the Ural Mountains are situated here.

Being the highest point of the whole Urals, Mount Narodnaya (1,895 m), also known as Naroda and Poenurr and translated as People's Mountain is territorially situated in the Subpolar Urals, on the border of the Yugra Area and the Komi Republic . It is the highest point in European Russia outside the Caucasus. This leads to its large topographic prominence of 1,772 metres (5,814 ft).

The top of the mountain is half a kilometre from the border towards Yugra. As for the name of the mountain, scientists could not come to a common opinion for a long time, so there are two versions. According to one version, in the Soviet years, an expedition of pioneers gave the mountain a name in honour of the Soviet people - Narodnaya (the stress is on the second syllable). According to the other version, even before the arrival of the first Soviet tourists, the peak was named after the River Naroda (the stress is on the first syllable) flowing at the foot of the mountain. The Nenets peoples called the River Naroda Naro, which means a thicket or a dense forest, and the Mansi peoples called it Poengurr or Poen-urr, which translates as the top, or head. The maps used to refer to it as Mount Naroda or Mount Naroda-Iz. Nowadays, it appears everywhere as Narodnaya.

In the 1980s, someone set a bust of Lenin on the top of the mountain. Its remains can be found there to this day. There is one more symbolic relic there – some Orthodox believers erected a worship cross on top of Mount Narodnaya after a Procession of the Cross.

The slopes of the mountain are steeper in the north-east and south-west and there are many steep rocks on them. The south-eastern and northern parts of the mountain are more gentle but they are also covered with scree. Be vigilant and careful when climbing! On the slopes of the mountain, there are many not only boulders but also caverns filled with clear water as well as ice. There are glaciers and snowfields. From the north-eastern part of the mountain, you can observe Lake Blue near which tourists and travellers like to make bivouacs.

Mesmerizing with its beauty and inaccessibility, it attracts many tourists and fans of active recreation. This majestic mountain is quite remote from the settlements, so getting to it is not an easy task. The mountain is located in the Yugyd Va National Park , so it is necessary to register in advance and get a visit permit from the park administration. How to get to the park administration and get a permit, read the article on the Yugyd Va National Park .

Mountain Zaschita (1,808 m) is the second-highest peak in the Ural Mountains, after Mount Narodnaya . Mysteriously, the name of the mountain, which roughly translates as Defense or Protection Mount, does not correlate in any way with the Mansi names of the nearby mountains and rivers. The origin of the name is unknown. There are some speculations but we will consider just one of them. On the map of the Northern Urals which was made by the Hungarian researcher Reguli the closest peak to Mount Narodnaya was called gnetying olu. Its location coincides with that of the present-day Mount Zaschita . The name gnetying olu in the Mansi can be deciphered as a mountain on which there is some help from ice. The mountain is believed to protect deer grazing on glaciers from mosquitoes. So, early topographers called the mountain more briefly – Mount Defense. Indeed, the slopes of this mountain are covered with a lot of snow and glaciers (the Yugra, Naroda, Kosyu, Hobyu glaciers and others). And it is here that the Mansi shepherds bring their deer which can rest on glaciers and snow. Summarizing all the above, we can say that Zaschita Mount is to some extent protection for deer from mosquitoes. The very name Zaschita appeared on maps with the beginning of hiking tours in the Subpolar Urals.

Mount Neroyka (1,645 m) is 100 km from Neroyka village, the closest tourist base to this peak. In the 1950s, people who were engaged in quartz mining near the mountain worked and lived in this base. Later, a gravel road was built from the village of Saranpaul to the mountain for large-scale development of the quartz deposit. In recent years, the road has not been much used and is practically not cleaned from snow in winter. There has been a plant built 20 km down from the mountain for primary processing of quartz with the use of nanotechnologies. There is an annual big camping event near the mountain. It is organized by the Tourism Department of the Khanty-Mansi Autonomous Area. You can have a 1-hour helicopter ride to the mountain from the village of Saranpaul. Should you wish to fly from the city of Khanty-Mansiysk , be prepared to fly over the taiga for 2.5-3 hours.

Quite inquisitive tourists happened to discover, by a lucky chance, a Pyramid similar to that of Cheops but four times bigger. It is located on the territory of the Narodo-Ityinsky Ridge. The closest to the pyramid is the village of Saranpaul. The sizes of the found pyramid are as follows: the height is 774 m, in comparison to the Egyptian pyramid which is 147 m; the length of a lateral edge is 230 m whereas the Egyptian pyramid is 1 km. The pyramid is located precisely according to the cardinal directions, there is not a single degree deviation at that. The origin of the pyramid is unknown, scientists are still making assumptions. No traces of human activity were found near the pyramid. The only way to get here at this time is by helicopter.

Samarovskaya Mountain is another wonder that is baffling many people. It is dividing the city of Khanty-Mansiysk into northern and southern parts. Few now living residents know that in the old days the highest part of the modern city used to bear a plural name of the Samarovsky Mountains among which there were Mount Palenina, Komissarskaya, Miroslavskaya, Filinova, and Romanova. Originally, there was a village called Samarovo amidst these mountains. Until now, many issues bewilder both residents and scientists. How could a mountain form in the middle of the West Siberian Plain? What is inside it? Won't the weight of the buildings erected on the top of the mountain affect its height? The uniqueness of Samarovskaya Mountain is that it consists of numerous large stones, boulders, rocks that are absolutely foreign to this area. Scientists have not yet come to a consensus on the mountain’s origin.

The Yugra is very famous for its ski resorts, the main of which are:

• The Cedar Ravine ski resort (Surgut city, Naberezhny Ave. 39/1)
• Three Mountains (Trekhgorie) ski resort (30 km from Nizhnevartovsk, Ermakovsky settlement)
• Stone Cape (Kamenniy Mys) ski resort (near the city of Surgut)
• Pine Urman ski resort ( Khanty-Mansiysk , Sportivnaya Str., 24)

The far-away lands of the Yugra are the blessed sanctuaries for many animals as the area is rather hostile to a human There are reserves, natural parks, wildlife sanctuaries here that aim to protect the national treasures of the lands. Having visited these regions once, you would crave for coming back again and again to feel that unique sense of unity with nature, to forget about the urban fuss and and hustles whatsoever. The harsh but beautiful nature of this extraordinary area leaves an indelible trace in the soul of every person.

On the territory of the district there are 25 specially protected natural areas, the most famous of them are:

• The reserves are two: the Malaya Sosva Reserve and the Yugan Reserve, the latter was established in 1982 as the largest reserve of taiga landscapes. The purpose of the reserves was to study unobtrusively and carefully preserve the endemic flora and fauna without disturbing natural processes. Hunting and economic activities are prohibited here, which is important for the preservation of natural ecosystems.
• The natural parks are the Samarovsky Chugas Nature Park, the Siberian Sloping Hills (Uvaly), the Numto (also called Lake Numto), and the Kondinskie Lakes.

These reserves and natural parks offer tourists their own excursion programs to make visiting their territory much more enjoyable and educational.

The Samarovsky Chugas Nature Park is located in the center of Khanty-Mansiysk , on a small hill between the Ob and Irtysh rivers.

The territory of the Siberian Sloping Hills (Uvaly) natural park is 350 km away from the city of Khanty-Mansiysk . You can get there by helicopter or by plane. The office of the park is located at 7a Pionerskaya Street, Nizhnevartovsk.

The Kondinskie Lakes Natural Park is located 380 km from Khanty-Mansiysk . Half of the park is covered with swamps, but there is also a recreational area. There you can rest, swim, do some amateur fishing, picking berries (cowberries, cranberries) and mushrooms is permitted. There is only one independent walking route here, it runs for 3 km in the deep forest. It is a cool place for kids since the park is equipped with sports grounds, a pool and a small zoo where the kids can interact with brown bear cubs. What else, try the TaiPark, it is a rope course running at the height of 2.5 meters, having 15 stages, the full length is 125 meters. There is an opportunity to order water walking tours in the town of Sovetsky, which can be reached by train from Khanty-Mansiysk .

The Numto Nature Park is located almost in the center of the West Siberian Plain, in the Beloyarsk district of the Khanty-Mansi Autonomous Area, 300 km from the city of Surgut and 200 km from the town of Beloyarsk. It is located on the border of Yugra and Yamalo-Nenets Autonomous Area. The administration of the park is located at 2, Beloyarsky micro-district, 4a. The territory of the natural park is a treasure trove of archaeological and ethnocultural monuments. As of today, there have been discovered 20 architectural monuments, including fortified and not fortified settlements, places of worship abandoned by the peoples who lived here from the Stone Age to almost the present day. Researchers have also found 65 monuments of ethnic value, the main of which are worship objects, sacred places and cemeteries.

The Malaya Sosva Reserve includes several subordinated territories and sanctuaries, including Lake Ranghe-Tour. The reserve offers a 4-km walking guided route that gets the visitors introduced to the typical features and characteristics of flora and fauna of the region. The route is called Bear Trail and you can spot bears there (don’t come close though, we’ve already written how to behave if you meet a bear in the wild). Also, you will see the River Malaya Sosva, some marshes, ancient cultural monuments and other nice sights. Permission to visit the reserve can be obtained from the administration of the reserve at Lenina Str. 46, town Sovetskiy.

As to the Yugan Nature Reserve , it is inaccessible to common hikers who are afraid of flying since there are no roads to it. The only way to get there is taking a helicopter ride. You also must obtain a permit in the administration of the reserve, go accompanied by employees of the reserve, and only on special transport of the reserve (motorboat, snowmobile). The central manor of the Reserve and the administration are located in the village of Ugut. To get to this village, you should first go to the town of Surgut, then go to the town of Pyt-Yakh, and from it there is a road to the village of Ugut. It is about 100 km from Ugut to the southern border of the reserve i, and another 25 km to the nearest cordon. The administration works from Monday to Friday. You can request a permit via mail at [email protected] , order a guided tour at [email protected]

The Yugra lands are heaven for water sports aficionados. They can have some awesome fishing or go rafting along such rivers as: the river Naroda, the Deep Sabun, etc.

The Naroda River is 140 km long. It is the left tributary of the Manya River located in the Ob River basin. The river has its origin on the south-western slope of Mount Narodnaya . It is a mountain-taiga river with rapids, swifts, numerous rolls, which attracts interest among water tourists. However, it is usually not rafted very often.

The Deep Sabun River flows through the territory of the Siberian Sloping Hills Nature Park. The park has developed multi-day water routes. It is possible to raft along the river in summer and to go skiing along it in winter.

The Kondinskie Lakes are a system of lakes along the left bank of the Konda River. The largest lake is the Arantur, with pine forests on the northern side and sandy beaches well equipped for a nice relaxing me-time. The water heats up well in summer. The small river Okunevaya and the river Maly Akh flow into the lake. The Maly Akh comes in on the west side and connects lake Arantur with Lake Pon-Tour. This lake is the richest in fish, and there is also a parking lot for fishermen here. The streams connect Pon-Tour with small lakes Krugloe and Lopukhovoye. When you look at Lopukhovoe lake, you feel as if you have found yourself in a fabulous place: more than half of its surface is covered with white lilies, as well as yellow flowers of the water-beans. Then the river Big Akh, which flows into the river Konda, connects all the lakes into a single system. Along the river there are many archeological monuments such as forts and settlements which have paths to them. The southernmost lake of the park is Ranghe-Tour.

Yugra is not the easiest destination and not the most accessible, but the effort is well worth it. You should first get to the capital of Khanty-Mansiysk Autonomous Area – the city of Khanty-Mansiysk either by air or by train.

Khanty-Mansiysk is based on the premises of the former village Samarovo founded in 1582. It used to be the territory of the Khanty people and a pit stop for coachmen who rode their wagons across the country. The village was founded by Russian Count Samara, thus the name Samarovo. The modern city actually began to develop in 1930 because amidst the Siberian taiga there finally started to appear stone houses on the high bank of the Irtysh River. In 1940, the village was renamed into Khanty-Mansiysk by the name of the peoples living on this territory – the Khanty and the Mansi, and in 1950 it received the status of a town.

The city has several attractions. Mount Samarovskaya is probably the biggest natural and scientific wonder. It divides the city in two parts and causes many concerns for urban developers who always wonder whether this mountain can move making the buildings slide or even sink in.

Another beauty is the century-old cedar grove that is within the city limits. The grove is a part of the natural park Samarovsky Chugas. The word chugas in the language of the Khanty means a lonely hill in the low river floodplain.

The park is one of the main attractions of the city, it hosts an open-air ethnographic museum called the Torum Maa, a cultural and tourist complex called Archaeopark, a biathlon center. Kids and adults, nature lovers and fans of culture love this place dearly.

A memorial sign to Yugra's discoverers is installed on top of the Samarovsky Chugas. It is a tall stele pyramid divided into three portions. On the lower level, there is a restaurant, on the second level is a small museum, and on the third level there is an observation deck, 40 m above the ground, with a magnificent view of the Irtysh River and the river port. The pyramid is decorated by the bas-relief depicting the discoverers of the region, from the 16th-century Count Samara to the geologists of the 20th century.

Another trademark of Khanty-Mansiysk is the State Museum of Nature and Man. The museum hosts a gallery and a workshop of a famous artist G. Rayshev.

The city has a lot of small monuments generously spread around the city. There is the Khanty family resting on a camp, this monument is near the airport building. You can take a pic at the Golden Tambourine located at the intersection of Gagarin Street and Mira Street. Connoisseurs of culture should also visit the Sun – the Theatre of Ob-Ugrian Peoples, it is the world's first professional theatre of Khanty and Mansi peoples. And if you are travelling with kids, the Khanty-Mansiysk Puppet Theatre is a must-visit. In the period from May to October, you can take a boat ride to the confluence of two rivers – the Ob and the Irtysh. Yugra Service Co. operates such cruises, you can find more information locally at their address Tobolsk Trakt street 4, Khanty-Mansiysk .

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