sneaker reseller business plan

How to Start a Sneaker Reselling Business and Make Money Flipping Shoes Online

With billions of dollars in revenue annually from independent sellers worldwide, sneaker reselling is a thriving market. If you want to learn how to get started with sneaker reselling the right way, you’re in the right place.

In this guide, we’ll uncover a step-by-step process to lay the groundwork for a sneaker reselling business, including how to scale it down the track. You’ll learn how to assess the market for the most profitable opportunities, how to source and sell these shoes, and how you can go from a side hustle to a full-time business.

Let's begin by answering some burning questions before diving into how you can start reselling sneakers.

Jump ahead to:

Is Sneaker Reselling Profitable?

How much money do i need to start sneaker reselling, how to start a sneaker reselling business in 6 steps, what are the most popular sneakers to resell, how can i find sneakers to resell, where can i resell my sneakers, how do i know which sneakers are profitable, how do i price sneakers for resale.

• Ready to Start a Sneaker Reselling Business? Get Expert Advice on Whop

Sneaker Reselling FAQs

In short, yes! Sneaker reselling offers consistent demand, a hungry and loyal audience, and constant opportunities. Turns out, flipping shoes has the potential to be highly profitable. There are countless stories of individuals who have started six-figure shoe businesses from scratch, and many of these sellers are young, first-time entrepreneurs.

While it’s possible to achieve significant financial success reselling shoes, doing so requires a consistent approach to sourcing and selling shoes, which you can scale over time.

And, while many shoe resellers start off as a side hustle, profiting a few hundred dollars here and there, the opportunity is there to make even more. Your income potential in the sneaker market will be proportional to the knowledge you have, the commitment level, drive, focus and time you’re able to put into the venture. The more you know, the more you can earn.

Before you start sneaker reselling, you need to establish your initial budget. Consider this your start-up capital that will determine the quality of your product and opportunities you can capitalise on.

Thankfully, it’s possible to get started reselling sneakers on any budget. Those on a shoestring budget can try their luck at thrift stores where you can find a profitable pair of shoes for as little as $10 or less. If you’re very lucky and know what you’re looking for, you might run across a pair of shoes at that price that you can sell for $100 or more dollars.

However, if you want to target hot new releases, you’ll need a budget of around $200, as most of the hottest shoes are priced in this range. 

Starting with a few thousand dollars will put you in the upper bracket in this niche and open up more doors for you to establish a serious, full-time shoe business. This amount of money will allow you to buy multiple pairs and to invest in tools and resources, such as sneaker bots and premium cook groups , to create and expand a thriving sneaker reselling business.

Now that you’ve established your initial budget, you can start to lay the foundation of your sneaker reselling business. While your budget will determine the very first opportunities you can capture, no matter what amount of money you start with, you can rise to higher levels by reinvesting and securing consistent profits while carrying out best practices with a goal in mind.

Here’s the step-by-step process that you’ll follow to start your very own shoe reselling business:

1. Assess the market 

The first step to starting as a serious sneaker reseller is to lay a good foundation by thoroughly assessing the market. This involves comprehensive research and staying up-to-date with current trends, seasonality, popular models and the overall market demand for sneakers at any moment. Here’s how to do it the right way: Gather news and stay informed Being on the pulse of the latest sneaker info is crucial to your success. Follow pop culture sites like Hypebeast and Complex, as well as sneaker blogs, sneaker apps, and dedicated social media accounts for news surrounding the latest drops. You can also join online communities, including private cook groups that can give you an edge with exclusive information. Be sure to regularly visit these resources and stay subscribed so you are always updated with the latest news.

Review the latest drops To get an understanding of specific opportunities as you enter the sneaker market, compile a list of the latest sneaker drops, both those that have recently passed and those that are upcoming. The pricing and sales activity of these shoes will give you an idea of how the sneaker market is at any moment.

Analyze marketplaces Knowing aftermarket prices for the specific models that you’re interested in is a core skill you’ll need to pick up. In order to get an idea of how much shoes are going for on the aftermarket, analyze marketplaces, including broader platforms like eBay and Facebook Marketplace, in addition to sneaker-specific apps like GOAT and StockX.

2. Source your sneakers 

Finding the right sources for your sneakers is a crucial ingredient to the recipe of all successful resellers. Here are the best methods for sourcing sneakers:

Retail drops Many of the best opportunities come from one-time drops that happen at specific times in certain stores. Make note of the exact release time and create a store account before going for a drop at the exact time of the release for the best chances. Some releases happen as raffles, so make sure to sign up on time for your chance at getting a hot pair of shoes at retail price.

Sneaker conventions and pop-ups In between drops, there is always action to be found at sneaker conventions and other pop-up events. Not only are these a great place to find shoes, but they also present the opportunity to network with other buyers and sellers.

Sneaker bots The vast majority of professional resellers use software known as a sneaker bot to assist in purchasing shoes. The reason these bots work so well is that they significantly expedite the checkout process, automating some or all of it while also having the capability to run multiple instances. Setting up a bot can be complicated, and other steps go into the process, including using a virtual server and proxies and creating multiple profiles that are all equipped with different payment methods. Most sneaker resellers prefer using group buys within a top-rated sneaker cook group so they can skip the complex set-up.

Sneaker apps and VIP programs There are several apps you can use that can give you an edge as a sneaker reselling, including the following:

Nike SNKRS app: Nike’s official app is essential for securing latest drops from the brand, including limited releases and restocks. Most releases happen as a raffle. Restocks happen on a first-come, first serve basis, and you will often receive a push notification when these take place.

Adidas Confirmed app: Similar to Nike’s SNKRS, Adidas’ Confirmed app offers exclusive access to limited releases with the creation of a free account. The app also offers membership to its Creators Club, which allows you to earn points from purchases in addition to other discounts and exclusive perks like getting early access to new drops.

VIP Programs: eg, Foot Locker VIP (FLX): Many sneaker stores have their own VIP programs that you can use to gain points and priority for exclusive releases. One such program is Foot Locker’s FLX, which uses a point-based ranking system to allow those with more points higher chances of securing limited-edition sneakers. Points are earned from past purchase history, and many of these programs offer discounts or coupons for members. Finish Line’s Winner’s Circle is another example, offering a $20 certificate for every 200 points earned.

3. Prepare Your Sneakers For Reselling

Once you’ve sourced your shoes, you need to get them ready to be sold so they can fetch the highest dollar amount. Here are some pro tips for prepping your kicks:

High-quality, tagged pictures Most buyers are visual, especially when it comes to shoes. Take high-quality pictures that are tagged–that is, featuring your brand or store name–so you can use them when making listings on platforms like eBay or marketing on social media. 

Cleaning and restoration If you’re dealing with used shoes, it’s essential to familiarize yourself with cleaning and restoring. Take the time to get your shoes looking as good as possible, using professional cleaning products and replacing laces or insoles if necessary. 

Verify authenticity One of the most important precautions you must take as a shoe reseller is to make sure you’re dealing with authentic sneakers. Buy only from authorized retailers, and if buying from third parties, be sure to get a receipt or other proof of purchase. It's also important to review the latest pictures and videos of telltale traits of the specific model you’re selling.

4. List and market your shoes online

Now that your shoes are prepped, it’s time to list them online. You need to complete the previous steps as quickly as possible, as sneaker reselling is all about timing. This is especially true with hyped new drops, where mere days can mean the difference between selling for a healthy profit and breaking even. Be sure to sign up for all major platforms, and list on a variety of them in the beginning as you establish a reputation on each.

Since sneaker reselling can be competitive, building and maintaining a loyal audience with direct marketing efforts in addition to listing them on every online platform you can will help you to build a sustainable business. Consider using a memorable brand name and create engaging content that goes beyond displaying inventory.

5. Ship your inventory

Once you make a sale, you need to ship your shoes out like a pro. Doing so will make a lasting impression on your buyer. Here’s how:

Pack professionally The way your shoes arrive will make a lasting impression on your buyer. A poorly packaged pair of shoes that are haphazardly thrown in a box signals to the buyer that the seller doesn’t care about them, which can lead to a bad review or even a return. Take time and care with packing your shoes neatly, no matter what condition they’re in. Make sure to double-check check you’re shipping them as described, which might mean including an original box, laces, hang tags or other accessories as advertised.

Ship promptly If your buyer paid a premium on the shoe because they missed the drop, that means they want the pair of shoes ASAP. Ship using the fastest economical method, for example, USPS Priority mail. Paying more to ship shoes quickly will be well worth the price compared to waiting to ship longer and having a dissatisfied customer.

Communicate along the way When it comes to shipping shoes, it’s better to overcommunicate than to assume the buyer is receiving updates from the platform they bought on. Send a personal method when you ship your shoes, letting the buyer know when to expect them, and that they can reach out with any questions. This type of personal, concierge-like service is particularly important if you’re dealing with expensive shoes, which attract more discerning customers who might choose you as their exclusive supplier if you make a good impression on them.

Add tracking and insurance Be sure to add a tracking number and save it to ensure that your shoes are shipped. Additionally, insure your package for the dollar amount that the pair of shoes has been sold at so that you can protect yourself in the case that the shoes are stolen or if the customer accuses someone of theft or claims that the shoes went missing. It’s better to protect yourself rather than pay the price of losing a claim and paying out what could have been potential profit.

Take advantage of discounts Every shipping service will have discounts for loyal or bulk customers, so be sure to sign up for an account with a shipping company, asking them about any volume discounts and any other similar perks. Some apps also partner with certain carriers to offer their shipping labels at a discount, so be sure to go with those when starting out shipping one shoe at a time so you can maximize your margins and not pay more for shipping than you need to.

6. Create a repeatable process

Scaling your sneaker business starts by creating a process that you can rinse and repeat so that your revenue and profits healthily rise. Here are some best practices that pro resellers use:

Hone your sourcing strategy In the beginning, your sourcing might be more along the lines of spray and pray, that is, probably highly inefficient and requiring a lot of effort. While it’s different for everyone, once you find out what’s working for you, cut out methods that are high effort and low return for those that provide the opposite returns on your energy investments. An example would be doubling down on a consistent source such as a local factory outlet or a sneaker bot that is yielding a high success rate.

Consolidate your news resources Keeping up with the latest shoe news can prove to be overwhelming, so while you don’t want to miss out on valuable opportunities, you also don’t want to drown in too much noise. Consider cutting out news resources that are redundant or too cluttered, or better yet, invest in joining a cook group that includes a curated news channel as well as high-speed, current monitors that push profitable opportunities all in one place.

Streamline your operations Create a spreadsheet to upload all inventory and make note of how much you paid, the source of purchase, the purchase date and the date of the sale. While it may seem tedious to start when you’re only dealing with one shoe at a time, this will establish a good habit that will save you a headache as you scale and give the added bonus of making tax times easy. As you increase in sales volume, consider using advanced ecommerce fulfillment methods, including utilizing third-party logistics (3PL) and warehousing so that you can more easily manage large amounts of inventory.

Specialize As with any category of reselling, the riches are in the niches. Find what works for you and focus on that, making sure that the branding of your store is aligned with this expertise of yours. Whether it’s securing the hottest releases or scoring rare vintage shoes, find a speciality to claim so you can attract and retain a loyal customer base–this is critical to your success if you want to stand out from the sea of resellers, most of whom fail to nail this aspect.

While the exact list of shoes to resell is constantly changing based on trends and fluctuating interests and demand, a few sneakers have proven to be evergreen in the past several years during all market conditions.

Here are five such models:

Travis Scott Jordans

In general, celebrity collaborations with brands like Nike and Adidas are good models to target, as they have produced some of the most desirable past models. Yeezys are an example of a collab that isn’t as hot as it once was, but one collab that has continued to churn out hits has been Nike x Travis Scott, particularly with Air Jordans.

One of the most profitable examples of this shoe is the Travis Scott x Jordan 1 Retro High “Mocha”, which retailed at $175 and years later still sells for over $1000 in any size.

Nike Off-White

Late designer Virgil Abloh took the streetwear world by storm when he dropped his brand Off-White, which was known for its distinct combination of text and an industrial feel that included patchwork and distressed details. The brand dropped its first collaboration with Nike in 2017, releasing 10 shoe models at once in a collection known as “The Ten”. These shoes still have consistent demand, and while newer models don’t fetch the insane returns they once did, they’re a great model to target if you get them for a good price as they usually sell quickly.

The Off-White Air Force 1, which retailed for $170 and came out in multiple colors, still fetches between $500-$1000 depending on its color, the most desirable being black, white and neon.

Nike SBs have emerged as a reseller favorite thanks to high-profit margins on top of a retail price that averages around $100, which is about half the price of most other resellable Nike sneakers. Since there are so many different SB models, all with varying price and demand, it’s best to go on a website like StockX to assess the pricing and demand of a specific model that you are interested in purchasing.

A model that stands out for both sneakerheads and resellers is the Ben & Jerry’s Chunky Dunky model, which retailed at $100 in 2020 and still goes for up to $2000 per pair depending on size.

Nike Air Jordan Retro 1

Nike Retro Jordans are some of the best shoes to resell in general, but the model that rises to the top is the first one made, the Air Jordan 1.

Some may say that in recent years the brand has been releasing these in far too many colors, so many of the more recent models lose value after their release date. In order to pick a model that will increase in value, pay attention to the hype, stock levels, and if it’s an occasional re-release of a past historical model.

A notable example of a Jordan 1 is the original Chicago, which can go for thousands of dollars in its original 1985 and 1994 variations. In general, high-top Air Jordan 1’s are worth more than the mid or low as they are the original silhouette.

Nike Air Jordan Retro 11

The Air Jordan Retro line came out in over a dozen variations since the Air Jordan 1, and a model that has solidified its popularity amongst sneakerheads is the Air Jordan 11. It’s known for its perennial holiday season drops that almost always generate excessive demand and solid resale value.

The iconic Space Jam colorway is a specific model to look out for. Its 2016 release retailed at $220 and still goes for close to $400 today.

As with the Retro 1’s, the high tops are more valuable.

We've now covered the basics of how you start reselling sneakers and what the hottest sneakers to resell are, but you probably still have more specific questions. Let's first look at how you can find sneakers to resell.

A huge amount of people are trying to find sneakers to resell, so if you want to stand out and create a lasting business, you need to do this the right way. This means using a different strategy depending on which type of shoes you’re going for.

Here are the two main categories of shoes you’ll be selling and their respective best strategies.

Finding used shoes and past releases to resell

The most consistent opportunity in the shoe aftermarket is with past releases. These shoes will either be used or deadstock–unworn in sneakerhead lingo.

Here are the best methods for finding shoes in this category:

Thrift stores While this method takes the most time, luck and work, thrift stores can yield the highest potential returns. These shoes will likely be in more heavily used condition, so your best bet is to clean the shoes before selling them so they are more attractive and presentable. Consider replacing the laces or insoles while keeping the rest of the shoe original, but be sure to pick colors and styles that match that of the original shoe. Additionally, touching up some discoloration is a good idea. If done professionally, this can vastly increase the price of a used shoe.

The original aftermarket for shoes was eBay , which has been around long before the popular sneaker apps and resale platforms were born. Today, it’s still ripe with opportunities to source shoes, particularly used sneakers. One strategy that resellers use to get inventory for a good price is searching for “lots” on eBay.

By helping sellers to liquidate many shoes at once, it’s guaranteed that you’ll be getting a better deal on each pair compared to if you were to purchase them individually. With lots, don’t be afraid to negotiate as well as these typically don’t see much action compared to new and trending releases, and some buyers may be desperate to cash out.

Clearance aisles and outlet stores Another consistent method for finding past-released shoe models is discovering them in clearance sections or outlet stores. While it’s possible to use this method online, it often yields the best results in person and also allows you to make listings quickly and save on shipping costs. Take advantage of final clearance sales and in-store coupons, and make sure to double-check that a pair of shoes will give you a high enough return with sufficient demand so you can justify your purchase.

Local marketplaces Local marketplaces, including Facebook Marketplace, Offerup and Craigslist, are great places to find shoe deals. Not only will you save on shipping and platform fees, most sellers here are also open to negotiating. You’ll also have the added bonus of networking–each seller can become a go-to source for shoes. Simply ask them if they are always buying shoes or if they have any other kicks for sale. This can open up the door for a consistent source of off-market deals, which can be invaluable to your success as a shoe reseller.

Sneaker resale platforms While most sneaker resale platforms are best used for selling shoes, the free market sometimes presents an opportunity for retail arbitrage when prices between platforms for a specific model vary enough for you to make a profit margin. Make sure to sign up for an account and subscribe to emails from these sources as they sometimes give coupon codes or promos that you can use to get your shoes at a profitable pricepoint. 

Nike shoe sourcing pro tip:

If you’re looking at a pair of Nikes at a thrift store, clearance rack or outlet store and you’re not sure of the model or its worth, look on the inside of the shoe for the UPC code. The tag will either be on the inner tongue or on the side of the interior of the shoe. Simply Google that code and you’ll find the shoe model and how much it’s being sold for. Pasting the code directly into eBay will often yield results as well, but it’s best to Google first so you know the shoe model’s name that you can use to search on platforms.

Securing New Sneaker Drops

Getting new drops that are hyped enough to generate resale value puts you in line with some of the most intense competition in sneaker reselling. While it’s possible to score by getting a trending new model at retail price, don’t be surprised if you strike out. Here are the best ways to find new sneaker drops:

Be informed and get in line Sign up to the email list of any store that is stocking a pair of shoes that you have determined to be a profitable opportunity, and be sure to figure out how to get your hands on a pair. As a normal buyer, you’ll have to resort to a manual method, which could mean entering a raffle or waiting in line either physically or online when the shoes debut. This method relies largely on chance, and you’ll need both persistence and luck to win, but if you score a highly profitable drop you could be in for a nice payday.

Bulk and backdoor deals High-level sneaker resellers have sources for shoes that allow them to circumvent the hordes of people vying for their shot at getting a single pair by gaining access to bulk or backdoor deals. These deals are often set up far in advance through a relationship that has been fostered from a successful history of deals. While you won’t be able to access these as a total beginner, if you build up your bankroll and ask around, you’ll have a shot at squeezing yourself into this tight network of underground shoe distribution if a spot opens up and you’re ready.

Use monitors Some of the fairest shoe reselling opportunities come in the form of restocks and shock drops. With these, rather than announcing a shoe drop far in advance, a retailer will suddenly announce the availability of a hot shoe model. Because it comes by surprise, fewer people will be around to buy the stock so it will sit around long enough for more people to buy them. Sneaker monitors constantly monitor and scrape websites for stock levels and new URLs, and the best ones can recognize any of these types of releases and push you a notification in real-time.

Setting up a sneaker monitor can be both expensive and complex, so it’s best to join a dedicated sneaker reselling group that is already equipped with them so you can gain instant access to a foolproof setup that includes a community on top of high-quality, custom monitors.

So you've sourced your shoes, but where do you resell them? While the demand for shoes is strong overall, knowing the top marketplaces for sneakers and the differences between them is key to building a solid shoe reselling business.

Here are the best places to resell your shoes:

Although it might still be known as a good place to resell any item , eBay is now taking action to regain its former throne as the top place to buy and sell sneakers online, so it’s offering many promos for both sellers and buyers including coupons and reduced or eliminated selling fees. This means that you can benefit from significantly higher margins compared to other platforms which charge a standard 10% fee–taking advantage of an eBay promo that eliminates this fee will save you $10 per $100 in price which adds up as the shoes get more expensive.

One of the apps that have popped up in recent years and gained a top spot as a favorite for both sneaker buyers and resellers is GOAT. The company solidified their market dominance in 2018 when it acquired shoe reselling giant Fight Club. 

Sellers on GOAT are ranked by points that determine seller reputation. A higher ranking means reduced fees and greater visibility in the marketplace. Before a listing is approved, sellers must upload pictures that verify both the physical ownership and the authenticity of the shoes.

GOAT is easily used as a mobile app as well, which makes listing and managing inventory incredibly convenient.

Another top sneaker marketplace is StockX, also known as the stock market for sneakers. It’s best known for its price data, which gives a rich and accurate pricing history that you should take full advantage of as a reseller.

However, when it comes to selling shoes, StockX isn’t necessarily the best option. The platform has a reputation for having fakes slip through despite its verification process. This has reduced its demand on both the buying and selling side. 

You don’t need to write this option off completely as you can use it as a second place to sell shoes, particularly if the platform allows you to fetch higher prices. If you do end up selling on StockX, it’s possible to benefit from the regular promotions in reduced or eliminated seller fees. The company also offers discounted fees for bulk sellers past a certain level.

Facebook Marketplace

When it comes to reselling shoes in person, it’s hard to beat Facebook Marketplace. Since becoming a default, in-your-face shopping option for every single user of the app, activity has continued to rise in all areas, including shoe reselling. 

Facebook Marketplace will save you on fees when dealing in person, and you’ll also have the option to list items that are available for local shipping. You’ll get the best use if you live in or close to a major city, so before using, assess demand and pricing by searching for a trending shoe model and seeing how many listings there are and how they are priced. Run these numbers against your other options to determine if Facebook Marketplace is somewhere you should sell shoes in your local area.

One of the most essential skills in sneaker reselling is knowing how profitable an individual shoe model might be.

Some new resellers end up buying a “brick” – that is, a shoe model that not only moves slowly on the aftermarket, but also often sells below the retail price which normally results in a negative return on investment for the buyer.

So, before you buy a shoe to flip, you need to research how much money you can make from it.

The best way to do this is by finding real-time and historical pricing data. You can find this information on platforms like StockX.

Here’s an example of how to use StockX to determine the profitability of the Jordan 3 Retro x J Balvin “Medellin Sunset”, which retailed for $285 in September 2023:

As you can see, the aftermarket price was highest in the days surrounding its release date, peaking just before the release and then dropping off significantly in the days and weeks following the first week of the release.

After the initial volatility settled, you can see the overall profitability of the model by looking at the price premium, which in the case of this shoe, is 85%, or over $150 compared to the initial retail price.

Predicting the resale price of upcoming releases can be harder, but you can search for the model in the weeks and days before its release on apps like StockX and GOAT, and if you see listings that are significantly higher than the retail price, you can be sure that if you get the shoe for retail, you’ll be able to flip it for profit.

To understand how to price a shoe for resale, you need to know the best methods for price research on top of what we just mentioned in the previous section. 

If you are trading a past-released model that you’re sourcing from somewhere like a thrift store or outlet, eBay is perhaps the best place to figure out how exactly to price it. 

When using eBay to research the price and demand of a used or past-release pair of shoes, go to the filter section and make sure to show only Completed and Sold items to gather real-time data that will let you know how to price and sell your shoes.

Here’s an example for a currently trending pair of Jordan 11s that retailed at $230 for men’s sizes:

This method works well for shoes in all conditions, including used, and will give you a more accurate idea of the demand for a shoe model if you have a hard time finding it on StockX, GOAT or other popular reselling apps.

Ready to Start a Sneaker Reselling Business? Get Expert Advice With Whop

Armed with this guide, you’ll be able to approach the competitive world of sneaker reselling with an informational edge. If you’re planning to start a sneaker reselling business soon, be sure to bookmark this to use for future reference.

If you want to benefit from both mentorship and a like-minded community that will help you in the sneaker reselling world, you should check out one of the many high-quality private groups right here on Whop. We’ve got a number of  reselling communities  that cover everything from retail arbitrage on eBay and Amazon to learning how to dropship. With a diverse collection sneaker niches, and exact strategies to succeed, finding a group that is best for you on Whop will be easy.

As a member of one of these private communities, you’ll reap the following benefits:

• Expert guidance Each group on Whop was created by someone who has extensive experience in their respective field. Depending on the group you join, you could have the chance to gain regular and direct access to their advice, and even if they’re not around all the time, you’ll able to be guided and have questions answered by a member of the group’s staff. Having this kind of expert guidance makes your success foolproof, and many of these groups are incredibly beginner-friendly.
• Insider knowledge and connections One of the hardest parts about succeeding at any level in shoe reselling is having the right connections and insider knowledge. Since these groups are limited in capacity, they’re able to drop valuable advice and resources inside of a winner’s circle that is far away from the public masses. Getting inside one of these exclusive communities will allow you to network with an inside crew that will level up your game even if you already have some experience.
• Access to exclusive tools and software Success in sneaker reselling in the modern age requires an edge that comes in the form of software, whether it’s with sneaker bots, monitors, or ideally a combination of both. However, setting these up the right way can be tricky for those who aren’t fond of technical nuances. These tools are often expensive to buy and maintain as well. Thankfully, just about every private group on Whop is fully stacked with valuable tools including monitors and sneaker bots that you’ll get access to as a member. 

Ready to get started? Head over to see all the current sneaker reselling groups and work out which one is best for you based on your needs and experience. Start reselling today.

Can you make a living off reselling shoes?

It’s possible to make a living reselling shoes, however, this isn’t without a calculated process in addition to an edge that is often informational, financial, and in the form of connections. Starting shoe reselling as a side hustle is a more realistic first goal, and this will also give you the knowledge and initial momentum to scale your business to full-time levels. As you build a reputation and continue to hone your exact strategy, which might include leveraging groups and tools like monitors and sneaker bots, you can find yourself growing to the point of making a healthy living from flipping shoes.

Is it illegal to resell fake sneakers?

One of the most important precautions to take as a shoe reseller is to avoid dealing with fake sneakers. Not only is this illegal, it will ruin your reputation as a seller and can cause an irreversible chargeback, along with severe legal consequences. Before buying a pair of shoes, do as much due diligence as you can to determine their authenticity. Today, just about every shoe reselling platform has a department dedicated to keeping counterfeit goods off their platform. 

How do you know if a sneaker is worth reselling?

Determining if a sneaker is worth reselling involves price research and analysis. Start by looking up the specific model that you’re thinking of buying on various platforms, and analyze what the average sales price is. Calculate how much you would make selling the pair of shoes, taking into account shipping, platform fees, and other associated costs. If you’re left with a healthy margin, the shoe is worth buying. You can also know if a sneaker is worth reselling once you gain enough experience to recognize the demand, hype and historical data that suggests that a specific pair is going to be a winner.

Is Nike banning reselling?

In 2022, Nike made an announcement that discouraged resellers from buying shoes, stating that orders could be canceled and accounts could be banned should their purchases be suspected to have been made specifically for reselling. This came in the form of flagging orders that were suspected to be made by sneaker bots in addition to taking more action towards ensuring that buyers only got one pair of shoes. Despite all this, Nike did not ban reselling, as reselling anything is still the legal right of any rightful owner of an authentic product. Additionally, this ruling had no effect on those selling used Nike shoes and only affected those trying to buy new release Nikes.

Which sneakers have resell value?

One of the differentiating factors between a casual shoe reseller making a side hustle and a professional making a full-time living is having the skill of identifying which sneakers have resell value. Several factors contribute to whether or not a shoe will resell, but generally speaking, if the hype far exceeds the demand for a certain drop, that shoe will have to resell value. Specific traits to look out for that most of these valuable sneakers share are their low stock level and limited availability, their historical significance, if they’re a unique celebrity collaboration, and if they’re currently trending.

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Stepping Up Your Game: How to Start a Profitable Sneaker Reselling Business

• Published: March 15, 2023
• By: Yellowbrick

In recent years, the popularity of sneakers has grown exponentially, with enthusiasts worldwide eagerly anticipating the latest releases and limited editions. This widespread passion for sneakers has given rise to a thriving subculture of sneaker reselling , where entrepreneurs with a keen eye for market trends can turn their love of sneakers into a lucrative business opportunity.

As the sneaker industry continues to flourish, sneaker reselling has become a highly competitive market. To succeed in this industry, resellers must not only have an acute sense of style and design but also a deep understanding of the sneaker market and its ever-changing trends.

In this article, we will show you how to step up your game and start a profitable sneaker reselling business . We will guide you through the essential steps, from developing a solid business plan to building a loyal customer base. Whether you’re just starting out or looking to take your existing business to the next level, our comprehensive guide will provide you with the knowledge and tools you need to succeed in this dynamic industry. So, lace up your sneakers and get ready to start your journey towards a successful sneaker reselling business.

Creating a Business Plan

Before venturing into the sneaker resale market, it is important to have a clear and comprehensive business plan . This plan should act as a roadmap to guide you through the process of establishing a profitable sneaker reselling business. A good business plan should start with defining your target market, which will enable you to tailor your operations to meet the specific needs of your customers. This will also help you identify the most lucrative resale opportunities in the market.

In addition to defining your target market,  you need to establish a pricing strategy that works for you and your customers . This should take into consideration factors such as product quality, rarity, and market demand. Having a well-planned marketing strategy is also crucial to the success of your sneaker reselling business. This strategy should outline the most effective ways to reach your target audience, engage with them, and create brand awareness. By having a clear business plan in place,  you can minimize the risks associated with starting a new business and increase your chances of success .

When creating your business plan,  it is also important to consider the legal requirements for starting a business in your area . This includes obtaining any necessary permits and licenses, registering your business with the relevant authorities, and ensuring that you comply with all relevant laws and regulations. You should also create a budget for your startup costs and ongoing expenses. This will help you identify the necessary resources and funding you need to get your business up and running, and to sustain it in the long term. By taking the time to develop a solid business plan,  you can set yourself up for success and avoid common pitfalls associated with starting a new business .

Market Research

Once you have a solid business plan in place,  it is important to conduct thorough market research to gain a better understanding of the sneaker resale market.  This includes analyzing the competition and identifying gaps in the market that you can exploit. You should also research your target audience  to determine their preferences, purchasing habits, and budget. This will help you tailor your operations and marketing strategy to meet their specific needs.

A crucial aspect of market research involves identifying the most profitable resale opportunities in the sneaker market . While there are various popular resale platforms, such as eBay, StockX, and GOAT, it is essential to conduct research and determine which platforms are preferred by your target market.

Another vital aspect to consider is  analyzing sneaker releases and their resale value , to identify products in high demand that can generate a profit. Through in-depth market research, you can uncover the most lucrative opportunities in the sneaker resale industry, and position your business for success.

Supply Chain Management

One of the most important aspects of running a successful sneaker resale business is managing your supply chain . This involves sourcing authentic products, building relationships with suppliers, and ensuring timely and secure delivery to customers. It’s important to vet suppliers thoroughly to avoid selling counterfeit products or damaging your reputation by delivering late or damaged goods.

Building strong relationships with suppliers can also help you secure the best deals and access to the most coveted products. This requires regular communication, timely payments, and a commitment to ethical business practices. By fostering these relationships , you can establish yourself as a trustworthy and reliable partner , which can be mutually beneficial for both parties involved. Ultimately, a well-managed supply chain is critical to the success of any sneaker resale business, as it allows for the efficient sourcing, selling, and delivery of high-quality products to customers.

Marketing Your Business

Once you’ve established a solid supply chain, i t’s time to start marketing your business . This phase is crucial as it enables you to reach out to potential customers and showcase your products. Social media, in particular, has become an indispensable tool for businesses to promote their brand, especially if you’re targeting younger demographics. Platforms like Instagram, TikTok, and Twitter can be used to share news and updates, engage with your audience, and showcase your products through visually appealing content.

Apart from social media, you may also want to consider partnering with influencers or sponsoring sneaker-related events to increase your visibility . Influencers can help you reach a wider audience and lend credibility to your brand. Similarly, sponsoring sneaker-related events such as conventions, exhibitions, or contests can also help you establish your presence in the market and attract potential customers.

Ultimately, effective marketing strategies can complement a well-managed supply chain , leading to increased sales, customer engagement, and sustained growth for your sneaker resale business.

Elevate Your Game in the Exciting World of Sneaker Reselling

Now that we are coming to an end, let’s summarize the key takeaways for starting a profitable sneaker reselling business . First, developing a comprehensive business plan that defines your target market, pricing strategy, and marketing strategy is essential for success. Second, conducting thorough market research to identify profitable resale opportunities and manage your supply chain is critical. Finally, effective marketing strategies can complement a well-managed supply chain to increase sales and customer engagement.

If you seek to  take your sneaker resale business to the next level , we highly recommend enrolling in our Sneaker Essentials course . This comprehensive course, taught by industry leaders and Fashion Institute of Technology faculty , equips you with the skills and knowledge required to succeed in the dynamic sneaker resale market. From identifying market trends to building a loyal customer base, our course covers all the essential aspects of running a profitable sneaker resale business.

Our program comprises seven online course modules, each with related skill-building activities. Each module takes between three to five hours and is divided into shorter lessons that students complete at their own pace. Upon completion, students earn a non-credit certificate of completion from FIT .

Whether you are a sneaker enthusiast looking to turn your passion into profit or an entrepreneur seeking a new business opportunity, our Sneaker Essentials course can help you achieve your goals. Enroll now and take the first step towards elevating your game in the exciting world of sneaker reselling!

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How To Start A Sneaker Reselling Business

• Last Updated: April 3, 2024
• By: StartUp 101

Advertising Disclosure

$1.8 million. That’s the price someone paid for the Nike Air Yeezy 1 prototype Kanye West wore at the 2008 Grammy awards!

Reselling sneakers can be big business. There’s a huge market for specific brands and limited edition models. What started as a sneaker enthusiast’s underground movement has become a sizable market and even an investment opportunity . But you need a nose for the right brands, the latest styles, and the capital to buy stock to start with. If you consider yourself a sneakerhead, this may be your opportunity.

This guide aims to provide an overview of the business, practical steps to get started, and answers to common questions.

Business Description

The title says it all: a sneaker reselling business … resells sneakers. But, where customers traditionally line up outside a brick-and-mortar store to get hold of a newly released sneaker, most resellers operate in the digital space to buy larger quantities of sought-after sneakers and resell them to a secondary market at above retail price. This type of business may also specialize in seeking and reselling collector’s items – extremely rare and highly desirable footwear.

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Industry Overview

This may sound like an exclusive niche market, but it has been growing exponentially in the last decade and has weathered the stress test of the recent economic downturn well.  Nike and Adidas remain the most coveted brands in the sneaker resale market.

GreyJournal , citing research undertaken by Piper and Sandler, notes that in 2021 (the most reliable statistics as of 2023) the industry was worth $10 billion globally, $2 billion in the US. Compare that figure with 2019, when the sneaker resale industry was worth $6 billion globally. That’s an increase of $4 billion in just two years. These figures are also respectable compared to the estimated global sneaker market, which stood at $100 billion in 2019.

Industry Trends

According to Cowan Equity research , the resale sneaker market could be worth an eye-watering $30 billion by 2030. 

The research institute forecasts growth in digital sales, not just to sneaker enthusiasts but also to a new generation of speculators, who buy rare sneakers as an asset, a commodity in their investment portfolio. 

Target Market

A 2021 survey by Cowen Research states that within a 30-day timeframe,  66% of 18 – 34-year-olds purchased from resale sites – up from 54% the previous year.

The reselling segment has particularly shown an impressive expansion, driven by the millennial and Gen Z (anyone born between 1997 and 2012) interest in unique and exclusive footwear. GenZs have grown up with the internet and social media, are generally tech-savvy, and will soon be the largest consumer group in the US and globally. This segment is perhaps currently more open to flipping sneakers. 

You may also consider targeting a more high-end customer segment. If you have been following the sneaker market for some time and have an eye for collector items, consider specializing in this market niche. 

Checklist To Start A Sneaker Business

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Starting a sneaker reselling business can be a profitable endeavor, but it takes more than just acquiring a few pairs of sneakers to get started. There are a few things you’ll need to do in order to get your business up and running, and this checklist will help you make sure you have everything tied up.

Step 1: Research the Market

Understanding the market and assessing the demand is a fundamental step before starting any business, including a sneaker reselling business. Understanding if there’s enough demand not only reduces the risk of failure but sets the stage for a strategically planned and well-executed business that can thrive in a competitive marketplace.

Here’s some tips on how to start your research.

Analyze existing competitors: Study competitors’ websites, customer reviews, and social media channels. How are they performing? What are customers saying? This information can indicate the demand and areas where you can outshine them.

Utilize Google Trends: Google Trends can provide data on the popularity of specific sneaker brands or styles over time. It’s a free tool that can give insights into market interest.

Engage with communities: Online forums, Facebook groups, and other community platforms like Reddit’s r/resell that are related to sneakers can be valuable sources of information. These communities allow you to connect with other resellers, share tips and resources, and stay up-to-date on the latest trends. Engaging in discussions and asking questions can yield honest and direct feedback.

Attend sneaker events: If possible, attend sneaker conventions and related events. These can provide firsthand insights into what’s trending and what consumers are looking for. Also, by attending these events you get the opportunity to network and learn from other business owners doing what you want to do.

Local market analysis: Visit local sneaker stores, talk to owners, and understand the local demand. This boots-on-the-ground approach can provide invaluable insights that online research might miss.

Related: How to write a business plan

Step 2: Write a Business Plan

Writing a business plan for a sneaker reselling business is a step that can be, but shouldn’t be skipped, as it serves as an organizational tool, a roadmap, and a reality check. It’s not about winging it and hoping for the best; it’s about deliberate planning, understanding the unique aspects of the sneaker market, and setting the stage for a successful and sustainable business.

A few reasons why business planning is important:

A roadmap for success: A business plan lays out the path that you plan to follow. It’s like a GPS for your business, providing direction and helping you navigate through the competitive landscape.

Materializing ideas: It’s one thing to have a concept in your head; it’s another to articulate it on paper. Writing a business plan gets those ideas out of your head and into a tangible form, allowing you to analyze, refine, and act on them.

Marketing and sales strategies: How will you attract and retain customers? What platforms will you use for selling? This section should be finely tuned to the unique dynamics of the sneaker reselling world.

Operations plan: This includes details about sourcing sneakers, inventory management, authentication processes, and other specifics relevant to the sneaker reselling business.

Financial projections: Even if funding is not the primary goal, this section helps in setting realistic expectations and budgeting. If seasonality impacts your business, make sure your projections reflect those fluctuations.

Step 3: Register the Business

The process to properly register and make a business reselling shoes legal involves careful planning and understanding of various regulations that differ from state to state. Here’s a basic overview of things to consider to make sure the business is legal to operate.

Choosing a business structure: The first thing you’ll need to decide is what business structure is best for your business. This could be a sole proprietorship, a partnership, a limited liability company (LLC), or a corporation. Each of these structures has different implications for liability, taxes, and administrative complexity. Many reseller business owners opt for a sole proprietorship beucase of the cost and ease of getting started.

Related: Comparison of business structures

Business name registration: After registering the business structure, you may need to register your business name. This process will vary depending on what business structure you pick. Sole proprietors and partnerships will often be required to register a “Doing Business As” (DBA), while corporations and LLCs register with the state during the formation process.

During this time, it’s also a good idea to check if the name you want is available as a web domain, even if you’re not ready to set up a website yet.

Related: Finding a domain name for your business

Obtain business licenses and permits: Depending on your location, there will likely be a variety of general licenses or permits needed before opening. This could include a business license, seller’s permit, and Employer Identification Number (EIN).

Related: What licenses do shoe stores need ?

Step 4: Source Suppliers

Most legitimate suppliers will not provide pricing or set up accounts until your business is registered. They often require proof of business registration and a tax identification number, which brings us to the next step which is sourcing suppliers.

Finding quality and reliable suppliers is a key aspect of starting a sneaker reselling business as it can make or break your venture. There are many places to source sneakers for reselling, including sneaker conventions, thrift stores, and online marketplaces. It’s important to find a reliable source of inventory that you can consistently buy from to turn a profit. Common sources include:

Wholesale suppliers: These companies specialize in selling bulk quantities at discounted rates. Some may have minimum purchase requirements or cater to specific sneaker niches.

For shoes that are in high demand, there are normally restrictions on who gets them and in what quantities. Larger and more established businesses tend to get priority, and new sneaker reseller business may not get the brands or quantities they want.

Industry-specific trade shows and networking events can be excellent places to meet suppliers, distributors, and even fellow resellers. In addition, attending these events can also provide you with insights into industry trends, upcoming releases, and innovative products.

Brand distributors: If you want to specialize in specific brands, reaching out directly to brand distributors can be a good move. They might have certain requirements, like carrying a variety of their products. and volume requirements

For those starting with limited capital or space, some distributors offer drop shipping of merchandise. This allows you to sell products without holding inventory, as suppliers ship directly to customers.

Sneaker marketplaces: Online platforms like eBay and Depop dedicated to sneaker reselling may provide connections to suppliers. Some platforms may also facilitate bulk purchases from various sellers.

Step 5: Set Up Operations

Starting a sneaker reselling business from home offers a flexible and potentially cost-effective way to enter the market. Once you have the business registered, the next phase involves purchasing equipment and setting up operations.

Designate a room or area: Choose a space within your home that can be dedicated solely to your sneaker business. It should be free from distractions and able to house your inventory and equipment.

Inventory shelving: Investing in shelving or racks that will help keep your sneaker inventory in mint condition, organized and easily accessible.

Computer and software: A reliable computer with sufficient processing speed and memory is key for managing your online shop. Consider inventory management software to keep track of your stock.

Photography equipment: Good quality images are vital for online sales. Invest in a good camera or smartphone and consider lighting equipment to take professional photos.

Develop shipping processes: Determine your shipping method, costs, and how you will manage tracking and returns.

Step 6: Establish Sales Channels

With the suppliers figured out it’s time to get your sales channels set up. Selling merchandise in the sneaker reselling business is not confined to a single method or platform. From established online marketplaces to your own e-commerce website, and from social media to physical retail spaces, there are a lot of options.

Choosing the right one(s) depends on your budget, target audience, and business model and many successful sneaker resellers leverage a combination of these channels to maximize reach and sales. Here’s an overview of some of the popular channels for selling sneakers:

Established Online Marketplaces eBay: One of the most well-known platforms for reselling products, eBay offers a wide reach and tools to help manage listings and sales. StockX: Focused specifically on sneakers, StockX provides a secure platform for buying and selling authenticated products. GOAT: Similar to StockX, GOAT is a marketplace dedicated to sneakers, offering a trusted environment for both buyers and sellers.

Your Own E-commerce Website Shopify: A popular choice for building your own online store, Shopify offers customizable templates and integrates with various payment and shipping options. WooCommerce: If you prefer using WordPress , WooCommerce is a powerful e-commerce plugin that allows you to create a personalized online shop. BigCommerce: Another option for creating a standalone online store, BigCommerce provides various features and integrations tailored to your needs.

Social Media Platforms Instagram: With its visual focus, Instagram is a great platform for showcasing your sneakers. You can create a business account, use shopping features, and engage with a community interested in sneaker culture. Facebook Marketplace: Beyond just social interaction, Facebook allows businesses to list and sell products directly through its Marketplace feature.

Pop-Up Shops or Local Markets Temporary retail spaces: Depending on your location and target audience, you might consider setting up temporary physical locations at local markets or shopping centers. Collaboration with local stores: Partnering with local boutiques or specialty stores to showcase your products can provide a physical presence without the overhead of a full retail location.

There are several ways to go about setting up a sneaker resale business. Many successful traders have started this as a side hustle, then expanded their reach, stock, and customer base. You can start as big or small as your budget allows!

Instead of starting a full-fleged business, you might prefer to invest in just a couple of pairs and hold on to them until they have grown in value. If this is the case, the specialized platforms mentioned earlier will still be a good option for you as they reach an established target audience.

Step 7: Create a Marketing Plan

With your sales channels set up, it’s time to let people know about your business so they can start buying your sneakers. One of the most important things you’ll need to do is to create a marketing strategy becuase even with the best sneakers, if people can’t find them, all of your effort was for nothing.

First, you’ll need to identify your target audience. Are you trying to reach sneakerheads, fashionistas, or athletes? Once you know who you’re trying to reach, you’ll need to decide what type of marketing will be most effective.

One way to reach sneaker lovers is through online forums and social media groups dedicated to the topic. These forums are often full of passionate enthusiasts who are always on the lookout for new brands and retailers to check out. By creating a presence on these platforms and engaging with potential customers, you can let them know about your business and what you have to offer.

You can also use social media platforms like Instagram, Snapchat, and Twitter to showcase your products and reach a wider audience. Hashtags are a great way to connect with potential customers who are interested in specific types of sneakers. Use hashtags and engage with potential buyers to get your products seen by a wider audience

Another way to market your sneaker reselling business is through word-of-mouth. Sneaker culture is all about personal relationships and recommendations from trusted sources. If you have a loyal customer base, they can be some of your best Brand Ambassadors, spreading the word about your business to their friends and followers. You can also encourage customers to leave reviews on popular sneaker retail websites, which can help attract new visitors to your site.

No matter who your target audience is, though, it’s important to create a strong branding strategy. Your brand should be distinctive and easily recognizable so that potential customers will remember your name when they’re looking to buy sneakers.

Related:  Low-cost ideas to market a new business

Step 8:  Prepare to Launch!

With the major steps out of the way, there are likely still a few things that need tended to. Every business is going to be different, but here are some of the common steps that may still be needed:

Business insurance : Obtain appropriate business insurance coverage to protect against potential liabilities, such as product liability and theft. This is worth considering even for a home-based business as homeowner’s or renter’s insurance won’t typically cover a business-related loss, such as fire or water damage to inventory.

We recommend getting at least three insurance quotes, including local insurance agents and online providers like Coverwallet or Hiscox to get the best coverage and price.

Set up bookkeeping : Implement a bookkeeping system to track income, expenses, and profits accurately. Popular accounting software options include Wave Accounting (FREE) or Quickbooks .

Open a bank account : Open a separate bank account dedicated to business transactions to keep finances organized.

Accept credit cards : Set up a merchant account with a payment processor to accept credit card payments both online and in-store. Square or Stripe , and PayPal .

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Common Questions When Starting A Sneaker Business

How much does it cost to start a sneaker reselling business.

Starting a sneaker reselling business typically requires an investment ranging from $500 to $10,000, depending on various factors such as the initial inventory, location, and scale of operation. Below, I’ll break down the tyical initial costs to consider.

Initial inventory : The core of your business is the sneakers themselves. You’ll need to invest in an initial stock. Depending on the brands and models you choose, this can range from $1,000 to $5,000.

Website or storefront : If you’re going online, you’ll need a professional website. Basic e-commerce platforms cost around $30 to $300 a month. For a physical location, the initial deposit can vary widely based on location, but expect an upfront cost of at least $1,000.

Business registration and licensing : Depending on your location, registering your business might cost anywhere from $50 to $500.

Marketing : To kickstart your brand presence, an initial marketing investment may range from $100 to $1,000. This includes basic social media advertising and promotional materials.

Shipping and packaging supplies : If selling online, anticipate spending $50 to $200 on initial shipping and packaging materials.

Miscellaneous costs : This includes things like a shelving, photography equipment, computer, etc.

How much money can you make with a sneaker reselling business?

The profit in sneaker reselling can vary greatly, depending on factors such as the rarity of the sneakers, mark-up, volume of sales, and overhead costs. On average, the mark-up on resale sneakers can range from 20% to 200%. Here’s a rough formula to illustrate the profit potential for a new sneaker business:

Revenue : Suppose you’re reselling sneakers bought at $100 for a 50% mark-up, meaning you sell them for $150 each. If you sell 25 pairs a month, your total monthly revenue would be $3,750.

Expenses : Let’s consider expenses including the cost of goods sold ($2,500 for 100 pairs), a monthly website fee ($50), marketing ($100), shipping and packaging ($100), The total expenses would come to $2,750.

Profit : Your monthly profit would then be the revenue minus the expenses: ($3,750 – $2,750 = $1,000)

So, by starting small with 25 pairs and keeping a tight rein on marketing and other expenses, a new sneaker reselling business owner could make a profit of $1,000 in the initial phase. It’s a promising start, especially for something that can be done in your spare time. As your understanding of the market grows, you can make informed decisions to increase both the scale and profitability of your business.

What skills are needed to run a sneaker reselling business?

Tech savvyness: You will need to know your way around platforms, bots,  and eCommerce sites and practices. We recommend you investigate platforms such as stockx , Grailed , Stadium Goods , or Goat to understand the opportunities and competitors. 

And if you haven’t already, familiarize yourself with software and automation tools such as GaneshBot and Cybersole . For example, most companies now limit the purchase of a new pair of (desirable) sneakers to one pair per customer – understanding that system and how to use it to your advantage will be crucial to your success. 

Understand how to build a customer base:  With your business being online, you will rely on compelling content, good imagery, and product placement across your social media channels. Instagram and TikTok are likely the most valuable platforms for this.  

Industry knowledge: This is a crucial part of the business. Determining a specific sneaker’s value and resale value is critical to your business’ success. You’ll also need to stay on top of industry trends and know when a company is launching a new collection or limited edition sneakers. 

We recommend you explore mechanisms to ascertain the authenticity of a sneaker and its value. You’ll want to ensure that you spend your money on the right kind of shoe and will achieve a profit reselling it. 

Related industry events: Sneaker Con   Sneakerness   The Sneaker Exit  

What is the NAICS code for a sneaker reselling business?

The NAICS code for a sneaker reselling business is 448210, which is classified as a shoe store.

The NAICS code (North American Industry Classification System) is a federal system to classify different types of businesses for the collection and reporting of statistical data.

Related: What is a NAICS code?

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How to Write a Sneaker Reselling Business Plan

Do you love sneakers, and have the full knowledge of all the limited editions? If yes, then the sneaker reselling business is going to be a blast for you with all the knowledge you have.

But apart from knowledge, the sneaker reselling business needs careful planning and strategies on paper to keep your business going. Yes, we know that writing a business plan is not a job for everyone.

Therefore, here we present our sneaker reselling business plan template with various examples, so you can write yours smoothly and get the business started soon.

Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
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How to Write a Sneaker Reselling Business Plan?

Writing a sneaker reselling business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section of the business plan, which reflects the whole sneaker reselling business plan. It provides the general idea of the entire plan, so it is generally written in the last after knowing the full plan.

Here are a few key components to include in your executive summary:

• A brief introduction to your business
• Market Opportunity
• Products and services
• Marketing and sales strategies
• Financial highlights
• Call to action

Note that your audience might only read the executive summary and make their decision. So, make sure your summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business Description

Describe what kind of sneaker reselling company you run and the name of it. You may specialize in one of the following sneaker reselling businesses:

• Online platforms
• Brick-and-mortar stores
• Membership-based-reselling
• Bulk reselling
• Social media-based reselling

Describe the legal structure of your sneaker reselling business, whether it is a sole proprietorship, LLC, partnership, or others. Also, explain where your business is located and why you selected the place.

Here is an example of the business description:

Business Description of SoleSphere Sneaker Resale

SoleSphere Sneaker Resale is a premier online marketplace passionately dedicated to the vibrant world of sneakers, serving the enthusiastic community of collectors and enthusiasts across the United States.

Our platform stands out for its meticulously curated selection, featuring a diverse array of premium and limited-edition sneakers. At SoleSphere, authenticity is paramount, and our stringent verification processes ensure that every pair meets the highest standards.

We take pride in fostering partnerships with sellers, providing a secure avenue for individuals and small businesses to showcase their collections. As a member-centric platform, SoleSphere offers exclusive releases, member benefits, and a dynamic community space to celebrate the rich culture of sneaker enthusiasts.

Our vision is to be the ultimate destination, not just for transactions but as a thriving community hub that brings together individuals who share a profound passion for sneakers.

List the names of your sneaker reselling business’s founders or owners. Describe what shares they own and their responsibilities for efficiently managing the business.

Mission Statement

Summarize your business’ objective, core principles, and values in your mission statement. This statement needs to be memorable, clear, and brief.

Business History

If you have been in the sneaker reselling business for quite the past, then briefly describe your business history, like—when it was founded, how it evolved over time, etc.

Additionally, If you have received any awards or recognition for excellent work, describe them.

Future Goals

It’s crucial to convey your aspirations and vision. Mention your short-term and long-term goals; they can be specific targets for revenue, market share, or expanding your services.

This section should provide a thorough understanding of your business, its history, and its plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market

Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers. For example,

Target market for SoleSphere Sneaker Resale

SoleSphere Sneaker Resale caters to a diverse audience of sneaker enthusiasts and collectors across the United States. Our primary target market consists of passionate sneakerheads who seek premium, authentic, and limited-edition sneakers.

This demographic spans various age groups, from young adults to seasoned collectors, united by their shared love for sneaker culture.

Additionally, SoleSphere appeals to sellers looking for a reputable platform to showcase and sell their curated sneaker collections. With a commitment to inclusivity, our platform welcomes both experienced collectors and newcomers, fostering a community where everyone can explore and participate in the dynamic world of sneaker reselling.

Market size and growth potential

Describe your market size, growth potential, and whether you will target a niche or broader market.

For instance, the complete sneaker resale market is projected to surpass the $11.5 billion milestone by the end of 2023.

Competitive Analysis

Identify and analyze your direct and indirect competitors. Identify their strengths and weaknesses, and describe what differentiates your sneaker reselling business from them. Point out how you have a competitive edge in the market.

Market Trends

Analyze emerging trends in the industry, such as changes in customer behavior or preferences. Explain how your business will cope with all the trends.

For instance, digital platforms are ruling the sales of the sneaker reselling market, then mention how will you go with the trend.

Regulatory Environment

List regulations and licensing requirements that may affect your sneaker reselling business, such as trademark & intellectual property laws, consumer protection laws, online platform policies, authentication regulations, etc.

4. Products And Services

The product and services section should describe the specific services and products offered to customers. To write this section should include the following:

Describe the products and services you provide

The products and services a sneaker reselling business provides differ due to their vision, offerings, location, and various other factors. But here is a general list of products and services a sneaker reselling business might provide:

• Limited edition
• Retro and vintage models
• Athlete signature shoes
• Custom or artist collaboration

Services & facilities 

• Authentication services
• Online platform
• Customer support
• Secure transactions
• Membership programs

For example:

Quality measures

This section should explain how you maintain quality standards and consistently provide the highest quality service.

A sneaker reselling business should provide quality authentication & verification, condition assessment, quality grading system, and other such services as a quality measure.

In short, this section of your sneaker reselling plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP)

Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.

For example, the unique selling proposition for a sneaker reselling business might be the quality of the sneakers, extra discounts, curated selection, transparency in communication, etc.

Pricing Strategy

Outline your pricing strategy to effectively position your products and services competitively in the local market. Crafting a strategic approach to pricing is crucial for achieving a competitive edge.

Offering your products or services at compelling price points not only expands your market reach but also creates a buzz, particularly beneficial for new businesses entering the industry.

Marketing Strategies

Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—social media marketing, Google ads, email marketing, content marketing, and print marketing.

Sales Strategies

Outline the strategies you’ll implement to maximize your sales. Your sales strategies may include direct sales calls,  partnering with other businesses, offering referral programs, etc.

Customer Retention

Describe your customer retention strategies and how you plan to execute them. For instance, introducing loyalty programs, discounts on annual membership, personalized service, etc. For example,

Customer retention strategies of SoleSphere Sneakers Resale

SoleSphere Sneakers Resale is dedicated to fostering customer loyalty through a multifaceted approach. The implementation of a robust loyalty program allows customers to accumulate points, offering them enticing benefits like discounts, exclusive releases, and special promotions.

Personalized sneaker recommendations based on individual preferences showcase a keen understanding of customer needs. Exclusive membership tiers, coupled with anniversary offers for loyal patrons, create a sense of exclusivity and celebration.

The incorporation of sneaker care workshops adds educational value, while surprise rewards, social media engagement campaigns, and responsive customer service contribute to a positive brand experience.

A referral program incentivizes customers to expand the community, and regular newsletters with exclusive content ensure subscribers feel privileged and informed. Through these initiatives, SoleSphere Sneakers Resale seeks to cultivate a vibrant and devoted customer community, fostering enduring brand loyalty.

Overall, this section of your sneaker reselling business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your sneaker reselling business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & Training

Mention your business’s staffing requirements, including the number of sales associates or authenticators needed. Include their qualifications, the training required, and the duties they will perform.

Operational Process

Outline the processes and procedures you will use to run your sneaker reselling business. Your operational processes may include sourcing sneakers, authentication, inventory management, shipping & logistics, etc. For example,

Operational process for SoloSphere Sneakers Resale

SoleSphere Sneakers Resale operates with a focus on authenticity, quality, and customer satisfaction. We collaborate with reliable suppliers, rigorously authenticate sneakers, and manage inventory efficiently.

Pricing is influenced by market trends and competitor analysis. Our marketing spans diverse channels for a user-friendly buying experience. We emphasize excellent customer service, swift order fulfillment, and transparent policies.

Ongoing staff training keeps us updated on authentication methods and market trends. SoleSphere is committed to offering a seamless and trustworthy experience for sneaker enthusiasts.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your sneaker reselling business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founders/CEO

Mention the founders and CEO of your sneaker reselling business, and describe their roles and responsibilities in successfully running the business. For example,

Founders of SoloSphere Sneakers Resale

Founder and CEO – Alex Thompson

Alex Thompson is the visionary Founder and CEO of SoloSphere Sneakers Resale. With an unwavering passion for sneaker culture and an entrepreneurial spirit, Alex leads the company with a keen understanding of market dynamics and a commitment to providing sneaker enthusiasts with exclusive and sought-after releases.

Co-Founder and COO – Emily Rodriguez

As the Co-Founder and Chief Operating Officer of SoloSphere Sneakers Resale, Emily Rodriguez brings operational expertise and a deep understanding of customer preferences to the team. Emily plays a pivotal role in ensuring the seamless functioning of the business, from sourcing premium sneakers to optimizing the overall customer experience.

Key managers

Introduce your management and key members of your team, and explain their roles and responsibilities.

It should include, key executives, senior management, and other managers (e.g. operations manager, customer services manager.) involved in the sneaker reselling business operations, including their education, professional background, and any relevant experience in the industry.

Organizational structure

Explain the organizational structure of your management team. Include the reporting line and decision-making hierarchy.

Compensation Plan

Describe your compensation plan for the management and staff. Include their salaries, incentives, and other benefits.

Advisors/Consultants

Mentioning advisors or consultants in your business plans adds credibility to your business idea.

So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your sneaker reselling business, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement

Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement. Make sure to include your business’s expected net profit or loss.

Cash flow statement

The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.

Balance Sheet

Create a projected balance sheet documenting your sneaker reselling business’s assets, liabilities, and equity.

Break-even point

Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.

This exercise will help you understand how much revenue you need to generate to sustain or be profitable.

Financing Needs

Calculate costs associated with starting a sneaker reselling business, and estimate your financing needs and how much capital you need to raise to operate your business. Be specific about your short-term and long-term financing requirements, such as investment capital or loans.

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data from market research, including stats about the sneaker reselling industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your sneaker reselling business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample sneaker reselling business plan will provide an idea for writing a successful sneaker reselling plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our sneaker reselling business plan pdf .

Related Posts

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Shoe Store Business Plan

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E-commerce Business Plan

Frequently asked questions, how do you get funding for your sneaker reselling business.

There are several ways to get funding for your sneaker reselling business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought-after startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your sneaker reselling business?

There are many talented business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your sneaker reselling business plan and outline your vision as you have in mind.

What is the easiest way to write your sneaker reselling business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any sneaker reselling business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our incredible business plan software .

How detailed should the financial projections be in my sneaker reselling business plan?

The level of detail of the financial projections of your sneaker reselling business may vary considering various business aspects like direct and indirect competition, pricing, and operational efficiency. However, your financial projections must be comprehensive enough to demonstrate a complete view of your financial performance.

Generally, the statements included in a business plan offer financial projections for at least the first three or five years of business operations.

What's the importance of a marketing strategy in a sneaker reselling business plan?

Marketing strategy is a key component of your sneaker reselling business plan. Whether it is about achieving certain business goals or helping your investors understand your plan to maximize their return on investment—an impactful marketing strategy is the way to do it!

Here are a few pointers to help you understand the importance of having an impactful marketing strategy:

• It provides your business an edge over your competitors.
• It helps investors better understand your business and growth potential.
• It helps you develop products with the best profit potential.
• It helps you set accurate pricing for your products or services.

About the Author

Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

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How to Start a Business Selling Sneakers

Main Sections In This Post Steps To Starting A Sneaker Reseller Business Points to Consider Resources Knowledge Is Power Featured Video

Introduction

Starting a sneaker reseller business can be lucrative, but it requires careful planning and consideration.

There are numerous examples of successful sneaker resellers to learn from.

Expect to research market trends, build supplier relationships, and develop marketing strategies. Considering factors such as pricing, authentication, and inventory management is crucial.

Using resources like online forums, industry publications, and social media groups for valuable information.

As we dive into the steps, bookmark this page for reference and kindly share it if you find it helpful!

Let’s get started.

Steps to Starting a Sneaker Reseller Business

1. gaining an overview, a.) is starting a business the right step for you.

Starting a sneaker reseller business can be exciting, giving you the freedom to be in charge and potentially earn a good income.

However, it’s important to consider if this type of business suits you and your goals. Before diving in, take a look at my article below.

It will help you identify important factors and make an informed decision before proceeding with your venture.

See Considerations Before You Start Your Business to identify key points for a new business owner.

b.) A Quick Overview of Owning a Sneaker Reseller Business

Running a sneaker reseller business involves various responsibilities and challenges. As a sneaker reseller, you’ll be responsible for sourcing and acquiring popular sneakers, managing inventory, setting prices, and marketing your products effectively.

Building relationships with suppliers and customers is crucial.

However, there are challenges too. Competition can be fierce, with many others vying for limited stock.

Staying updated on sneaker trends and authentication methods is essential to ensure customer satisfaction.

Balancing supply and demand can be tricky, and managing inventory can be time-consuming. It’s also important to navigate pricing strategies and handle customer inquiries and returns.

c.) Pros and Cons

Pros of Running a Sneaker Reseller Business:

• Potential for high profits through buying and selling sought-after sneakers.
• Flexibility in managing your own schedule and being your own boss.
• Opportunity to turn your passion for sneakers into a profitable venture.
• Possibility of building a strong network and connections within the sneaker industry.
• Constantly being aware of the latest sneaker trends and releases.

Cons of Running a Sneaker Reseller Business:

• Intense competition with other resellers for limited stock.
• Need for thorough knowledge of sneaker authenticity to avoid scams or fake products.
• Constantly monitoring market trends and adjusting prices accordingly.
• Dealing with customer inquiries, returns, and potential disputes.
• Potential challenges in securing reliable and consistent supply sources.

2. Research

Sneaker reseller business research.

Before diving into the world of sneaker reselling, it’s crucial to gather valuable information that can guide your decisions. Quality research is essential to ensure you make the right choice for your business.

One effective way to gain insights is connecting with experienced individuals already in the sneaker reselling industry. They can provide trustworthy information based on their expertise and years of experience. Spending time with them can be invaluable, offering you the chance to learn from their knowledge.

I’ve written an article with helpful ideas to help you connect with the right people and approach them. See An Inside Look Into the Business You Want To Start  for all the details.

Target Audience

Understanding your target market is crucial for a successful sneaker reseller business. You can tailor your marketing efforts and enhance sales by identifying who might be interested in your offerings. Here are some potential customers for a sneaker reseller business:

• Sneaker enthusiasts and collectors
• Fashion-conscious individuals seeking trendy footwear
• Athletes and sports enthusiasts
• Streetwear and urban fashion enthusiasts
• Resellers and entrepreneurs in the sneaker industry

To improve advertising and sales, it’s essential to truly understand your customers’ needs, preferences, and purchasing behaviors.

For more insights on understanding your target market, check out my article  How To Understand Your Target Market.

3. Looking at Financials:

Starting a sneaker reseller business requires careful consideration of startup costs, monthly expenses, and potential revenues.

Here’s an overview:

Startup Costs:

• Accurately estimate costs to ensure a smooth launch.
• List everything you need and research pricing.
• Consider factors like the size of your operation, hiring employees, and location.
• Choose between purchasing new or used equipment.

For more detailed information, refer to my article on  Estimating Startup Costs.

Sales and Profit:

• Your sales depend on product popularity and effective marketing.
• Aim for sufficient profit per sale to cover expenses and generate income.
• Ensure enough sales to cover monthly costs and personal living expenses.

These lists provide starting points for your research. Understanding these aspects will help you plan your business effectively.

For more, see Factors Affecting Business Profit

Sample Lists

SAMPLE Estimated Costs for a New Sneaker Reseller Business in the USA:

• Inventory purchases: $15,000
• Storage and shelving units: $1,000
• Packaging materials: $500
• Shipping supplies: $300
• Computer and software: $1,500
• Website development and maintenance: $1,000
• Marketing and advertising: $2,000
• Legal and licensing fees: $500
• Initial branding and logo design: $800
• Miscellaneous expenses: $500 Grand Total: $22,700

SAMPLE Estimated Monthly Expenses for a Sneaker Reseller Business in the USA:

• Rent or mortgage for business space: $1,500
• Utilities (electricity, water, internet): $300
• Packaging and shipping costs: $500
• Marketing and advertising expenses: $1,000
• Insurance: $200
• Accounting and bookkeeping services: $300
• Website hosting and maintenance: $100
• Office supplies and equipment: $200
• Membership fees (industry associations, online platforms): $150
• Miscellaneous expenses: $250 Grand Total: $4,500

SAMPLE Revenue and Profit Projection for a Sneaker Reseller Business in the USA:

• Average selling price per pair of sneakers: $150
• Monthly sales volume: 100 pairs
• Total monthly revenue: $15,000
• Monthly expenses (from the estimated monthly expenses list): $4,500
• Monthly profit: $10,500

For More, See Estimating Profitability and Revenue

Again, please note that these figures are samples, and actual costs, expenses, and revenue may vary based on different factors. It’s crucial to conduct detailed research and analysis specific to your business to create accurate projections.

4. Choosing The Right Business Location

Choosing the right location for your sneaker reseller business is crucial for success.

Here’s an adapted overview:

Selecting a Suitable Location:

• Opt for a location where there is demand for the sneakers you offer.
• Avoid areas with excessive competition, as it may hinder your sales.
• Aim for a location with a balanced mix of demand and competition.

Consider Affordability:

• Ensure that the chosen location is within your budget.
• Operating in a highly populated area may provide more exposure, but assess if the added expense aligns with profitability.
• Conversely, a cheap location might seem tempting, but confirm if it will have enough demand to sustain your business.

Research and Confirm:

• Choosing the right location is pivotal for success.
• Conduct thorough research to ensure you are making an informed decision.

Careful consideration of location factors will help maximize the potential for success in your sneaker reseller business.

For more about business locations, see Choosing The Best Location for Your Business.

5. Choose a Business Name

When selecting a name for your sneaker reseller business, it’s important to choose something catchy, appropriate, and memorable.

Take your time to find a name that aligns with your company and that you’ll be satisfied with in the long run. It’s crucial to have a matching domain name for your online presence and to ensure that another business does not already register the name you desire.

Business Name Ideas for a Sneaker Reseller Business:

• Sole Source
• Sneaker Spot
• Kick Connection
• Fresh Kicks Co.
• Sneaker Haven
• Elite Footwear
• Sneak Appeal
• Trendy Soles
• Sneaker Empire
• Kick Market
• Footwear Frenzy
• Sneaker Hub
• Sole Street
• Prime Kicks
• Sneaker Universe
• Exclusive Footwear
• The Sneaker Vault

Remember, this list is intended to spark your creativity and inspire you to come up with an original name not already used by another business and is available for registration.

For this important step, see How to Choose a Business Name.

6. Register Your Company

Registering your sneaker reseller business is essential for establishing it as a legal entity and gaining certain benefits.

Here’s a neutral overview:

• Importance of Registering: Registering your sneaker reseller business provides several advantages:
• Legitimacy: It establishes your business as a legal entity, enhancing credibility.
• Protection: Registering can help protect your business name and brand identity.
• Tax Compliance: It ensures you meet tax obligations and can access tax benefits.
• Permits and Licenses: Registering may be a prerequisite for obtaining necessary permits and licenses.
• Considerations for Registering: When registering your sneaker reseller business, consider the following:
• Business Structure: Decide whether to register as a sole proprietorship , partnership , or LLC  based on your preferences and legal advice.
• Naming: Choose a unique and appropriate business name not already used.
• Legal Requirements: Research the specific registration requirements in your jurisdiction, including any necessary paperwork and fees.
• Consultation: Seek legal and professional advice to ensure compliance with local regulations and avoid pitfalls.

Permits and Licenses to Consider for a Sneaker Reseller Business:

• Business License : Obtain a general business license required by your local government.
• Sales Tax Permit: If you plan to sell sneakers directly to customers, you may need a sales tax permit to collect and remit sales taxes.
• Reseller’s Permit: Some states require a reseller’s permit to establish your status as a reseller and purchase items for resale without paying sales tax.
• Trademark Registration: Consider trademark registration to protect your brand name and logo.

Remember to consult with local authorities and professionals to understand the specific permits and licenses applicable to your sneaker reseller business based on your location.

See, How to Register your Business  for more.

7. Create Your Corporate ID

A corporate ID, also known as a brand identity, is a design that represents your sneaker reseller business. It plays a vital role because you want to make a positive first impression on your customers. Having a consistent and professional design helps to impress both new and existing customers.

It reflects your brand’s personality, values, and the quality of your products and services. Investing time and effort in creating a strong and appealing corporate ID is crucial for establishing a distinctive and memorable brand image in the competitive sneaker reselling industry.

A Corporate ID consists of various components such as your logo , business cards , website , stationary, business sign , promotional items, etc.

See A Complete Introduction to Corporate Identity Packages for more.

8. Writing a Business Plan

A business plan is a crucial document for your sneaker reseller business. It serves multiple purposes, such as securing funding and attracting potential investors. Moreover, it acts as a roadmap to guide you during the startup phase and when your business is fully operational.

Creating a business plan requires time and effort as it involves envisioning your business’s future. Expressing the details necessitates careful thought and consideration.

The hard work is worthwhile because once your business plan is complete, you will clearly understand the necessary steps to start and operate your business successfully.

It’s important to note that your business plan can be flexible and subject to optimization as you gain experience. Periodically reviewing the document and making necessary adjustments is advisable. It may be necessary to modify your operations based on the insights gained during the review process.

A well-crafted and regularly updated business plan will help you stay focused, make informed decisions, and adapt your strategies throughout your sneaker reseller journey.

Business Plan Outline: Sample Sneaker Reseller Business

• Executive Summary:
• Introduction to the business, including the mission statement and goals.
• Overview of the sneaker reseller industry and target market.
• Summary of key strategies and competitive advantages.
• Company Description:
• Detailed information about the sneaker reseller business, legal structure, and ownership.
• Explanation of the business’s vision, values, and unique selling proposition.
• The product offerings include popular sneaker brands and target customer segments.
• Market Analysis:
• Analysis of the sneaker reseller market, including trends, growth potential, and competition.
• Identification of the target market, including demographics, preferences, and buying behavior.
• Competitive analysis, highlighting key competitors, their strengths, and their weaknesses.
• Organization and Management:
• Overview of the organizational structure, roles, and responsibilities.
• Profiles of key management team members and their expertise.
• Explanation of the hiring and training plans for additional staff.
• Product Line and Sales Strategy:
• Description of the sneaker product line, including sourcing and procurement strategies.
• Pricing strategies, taking into account market dynamics and competition.
• Marketing and sales strategies, including online platforms, social media, and partnerships.
• Operations and Logistics:
• Explanation of the operational processes, including inventory management and fulfillment.
• Discussion of partnerships with suppliers, distributors, and shipping providers.
• Description of the IT systems, software, and tools utilized for smooth operations.
• Financial Projections:
• Detailed financial projections, including sales forecasts, expenses, and profit margins.
• Breakdown of startup costs, such as inventory, equipment, marketing, and legal fees.
• Cash flow projections, balance sheet, and income statement for the first three years.
• Risk Management:
• Identification of potential risks and challenges, such as supply chain disruptions or market fluctuations.
• Strategies for mitigating risks, such as diversifying suppliers and maintaining contingency plans.
• Assessment of legal and regulatory compliance to ensure smooth operations.
• Conclusion :
• Recap of the business plan’s key points and objectives.
• Statement of commitment to executing the strategies outlined.
• Request for funding, if applicable, and contact information for further discussion.

Please note that this is a sample business plan and should be customized based on your specific business goals, market conditions, and financial projections. It’s important to conduct thorough research and analysis to create a comprehensive and tailored business plan for your sneaker reseller business.

For information on creating your business plan, see,  How to Write a Business Plan.

9. Set up Your Banking

When starting a sneaker reseller business, selecting a local bank that specializes in serving business owners is beneficial.

Opening a Business account allows you to separate your business expenses from personal spending. This separation makes it simpler to keep track of your business expenses and provides evidence in case of a tax audit.

It’s advisable to establish a professional relationship with your banker. Having a good rapport can be advantageous, especially if you need funding. Your banker can offer assistance, and guidance, and expedite loan processes when required.

Consider applying for a merchant account to accept credit and debit card payments. Building a strong relationship with your banker can streamline this process and ensure smooth customer transactions.

Remember, choosing a bank that understands the needs of businesses like yours can provide valuable financial services, support, and guidance throughout your sneaker reseller journey.

For more, see, How to Open a Business Bank Account. You may also want to look at, What Is a Merchant Account and How to Get One.

10. Getting the Funds for Your Operation

Getting funding for your sneaker reseller business is an important step to starting and operating your venture.

Securing Funds:

• Explore funding options available to you, such as traditional lenders, private loans, investors, or selling any assets you may have.
• Consider using collateral, such as personal assets, to secure a loan or line of credit.

Meeting with a Loan Officer:

• Schedule a meeting with a bank or financial institution loan officer to discuss your funding needs.
• Prepare a well-documented business plan to showcase your vision, market analysis, and financial projections.
• Be prepared to provide details about your personal financial history and credit score.
• Demonstrate your understanding of the sneaker reselling industry, market trends, and competitive landscape.
• Show your willingness to invest your capital and repay the loan.

Sample List of Documents Needed for a Business Loan Application:

• Business plan, including executive summary, market analysis, and financial projections.
• Personal identification documents, such as driver’s license or passport.
• Personal and business tax returns for the previous years.
• Bank statements for personal and business accounts.
• Financial statements, including balance sheets and income statements.
• Proof of collateral, if applicable.
• Business licenses and permits.
• References from suppliers or potential partners.

Remember to tailor your approach and documentation based on the specific requirements of the lender and the nature of your sneaker reseller business. Being well-prepared and organized can increase your chances of securing the necessary funding to launch and grow your business successfully.

See, Getting a Small Business Loan for more.

11. Software Setup

Software Considerations for a Sneaker Reseller Business:

When selecting the software for your sneaker reseller business, conducting thorough research and making informed decisions is crucial. Here are some important points to consider:

• Implementation: Starting with the right software from the beginning is easier than switching to a new system after your data is already in another program.
• Demo and Reviews: Look for software providers that offer a demo version. This allows you to test the software and see if it fits your needs. Additionally, check reviews and forums to learn from others’ experiences and gather insights.
• Financial Tracking: Research software options for effectively tracking expenses and preparing financial documents for tax filing. Consulting with your bookkeeper or accountant can help you make the right choice for your accounting software.

By investing time and effort in choosing the right software, you can streamline your operations, improve efficiency, and maintain accurate financial records for your sneaker reseller business.

Check out Google’s Latest Search Results for Software Packages for a sneaker reseller business.

12. Get The Right Business Insurance

When you have a sneaker reselling business, unexpected things can happen anytime. That’s why having the right insurance before anything goes wrong is important.

Insurance is there to protect different people and things. It can cover your customers, employees, yourself, anyone at your store, and even your property.

There is a type of insurance called professional liability insurance that can help you if someone sues you.

If you are running your business from your home, you should tell your home insurance agent about it. Otherwise, it could cancel your current home insurance policy.

To ensure you have enough coverage and understand everything about insurance, working with an experienced insurance broker is a good idea. They can help you choose the right insurance and guide you through the process.

Concerns when seeking insurance for a sneaker reseller business:

• Liability Coverage: Ensure adequate coverage for customer injuries or product-related harm.
• Property Coverage: Protect business property from theft, damage, or loss.
• Product Liability: Coverage for injuries caused by defective products.
• Business Interruption: Compensation for lost income during temporary closures.
• Employee Coverage: Workers’ compensation for employee injuries or illnesses.
• Cyber Liability: Coverage for data breaches or cyberattacks.
• Professional Liability: Protection for advice or consulting services.
• Home-Based Business: Verify coverage and potential home insurance policy implications.
• Insurance Costs: Evaluate premiums, deductibles, and coverage limits.
• Insurance Provider: Choose a reputable provider with expertise in business insurance.

Remember to consult an insurance professional for personalized guidance.

For more, see What to Know About Business Insurance . You can also browse the latest Google Search Results for sneaker Business Insurance .

13. Physical Setup

When running a sneaker reselling business, it’s important to set up your shop, warehouse, or customer area organized and visually appealing. This not only shows professionalism but also helps you work efficiently.

When displaying your products, make sure they are well-organized so that customers can easily find what they’re looking for. It’s a good idea to showcase the most popular items in prominent areas to increase sales.

Installing a business sign can help attract customers to your store. Additionally, make sure to have other necessary signs in different areas, like doors, waiting areas, and parking, to provide information and guidance.

Since you’ll be spending a lot of time in your office managing the business, it’s essential to keep it organized. A well-organized office boosts productivity. Make sure your office is fully equipped with all the necessary tools and supplies to effectively manage your business.

See, Here are Considerations for The Setup of Your Office, for tips and ideas to make your office work for you. Also, have a look at our article About Company Signs.

14. Creating a Website

Having a website for your sneaker reseller business offers several benefits. First, it provides an online presence, allowing customers to find and explore your products anytime, anywhere. This can expand your reach and attract more potential buyers.

A website also showcases your inventory, pricing, and special offers. It enhances customer convenience by enabling online purchases and easy communication. Moreover, a well-designed website builds credibility and trust, establishing your brand as reliable and professional in the sneaker reselling industry.

For more, see How to Build a Website for Your Business .

15. Create an External Support Team

In a sneaker reseller business, having a reliable support team is crucial. These professionals are experts you can turn to for advice and services, but they are not your employees. Instead, you hire them as needed, either through contracts or hourly rates.

You don’t have to assemble your entire team right from the start. Building relationships with trustworthy professionals takes time but is an ongoing process.

A strong team can be there for you when you need assistance. Your team may include an accountant to manage finances, a lawyer for legal matters, a financial advisor for money-related advice, a marketing specialist for promoting your business, technical advisors for technology support, and consultants with specialized knowledge.

For more, see, Building a Team of Professional Advisors for Your Business.

16. Hiring Employees

Running the business independently without hiring employees can be a good idea in the early stages. It helps save on payroll expenses, especially when starting out.

However, as your business grows, it may become difficult to handle all the tasks independently. At that point, hiring employees can greatly enhance productivity, provided you find the right people for the job.

The following are job positions or outsourced services you may want to consider as your sneaker reseller business grows and becomes successful:

• Store Manager or Operations Manager
• Sales Associates
• Inventory Manager
• Customer Service Representative
• Marketing Specialist
• E-commerce Manager
• Graphic Designer
• Social Media Manager
• Logistics Coordinator
• Bookkeeper or Accountant
• Legal Advisor or Lawyer
• IT Support or Technical Consultant
• Shipping and Fulfillment Service
• Website Developer or Designer

Remember, this list may vary depending on your sneaker reseller business’s specific needs and structure as it grows and evolves.

For more, see, How and When to Hire a New Employee.

Points To Consider

Getting customers through the door.

In a sneaker reseller business, having customers is essential for success. To thrive, you need to attract customers, especially when you’re starting out, and people are unaware of your business.

As time passes and people appreciate what you offer, it will become easier to attract customers. With more experience in marketing, you’ll gain valuable knowledge to enhance your efforts.

For now, I recommend reading the following article that provides ideas on attracting customers to your new sneaker reseller business.

See our article How To Get Customers Through the Door ; you’ll find a few ideas you can use.

Marketing Ideas

Promoting your sneaker reseller business is something you should continuously do.

Investing in effective marketing techniques can generate more revenue for your business.

You don’t need to hire an expensive marketing agency. Instead, focus on creating awareness for your business whenever you get a chance.

See our marketing section for articles that will provide ideas to bring awareness to your sneaker reseller business.

Prioritizing your skill set and assessing your ability to run a sneaker reseller business is crucial. Recognizing the right skills ensures smoother operations and increased chances of success. If you lack a crucial skill, remember that you can learn it or hire someone with that expertise.

Essential skills for a sneaker reseller business owner:

• Sneaker market knowledge
• Product Expertise
• Sales and customer service
• Inventory management
• Pricing and negotiation
• Marketing and promotion
• Financial management
• Research and market analysis
• Communication skills
• Problem-solving and adaptability

Hours of Operation:

Here are some common hours of operation to consider for a sneaker reseller business:

• Monday to Friday: 10:00 AM – 7:00 PM
• Saturday: 10:00 AM – 6:00 PM
• Sunday: 12:00 PM – 5:00 PM
• If you operate online, you will be a 24/7 operation fulfilling orders during normal business hours.

It’s important to note that these hours can vary based on factors such as location, target market, and competition. Adjustments can be made to accommodate customer preferences and maximize sales potential.

A List of Equipment You May Need for a Sneaker Reseller Business:

Here is a list of equipment you may need for a sneaker reseller business:

• Shelving units or display racks to showcase and organize your sneakers.
• Point of Sale (POS) system or cash register for processing sales transactions.
• Security systems such as surveillance cameras or alarms protect your inventory and store.
• Packaging supplies like boxes, bags, and wrapping materials for packaging sold sneakers.
• Cleaning equipment includes brushes, wipes, and cleaning solutions to maintain the sneakers’ appearance.
• Inventory management tools like barcode scanners or inventory software to track and manage your stock.
• Pricing labels or tags to clearly indicate the prices of sneakers.
• Shoe care products such as shoe cleaners, conditioners, and protectors.
• Sizing tools like shoe size measuring devices or shoe size charts assist customers in finding the right fit.
• Display cases or glass cabinets for showcasing limited edition or valuable sneakers.
• Comfortable seating or benches for customers to try on sneakers.
• Computer or laptop for managing inventory, sales, and online presence.
• Internet connection for online research, e-commerce, and social media marketing.
• Office supplies such as pens, paper, and filing cabinets for administrative tasks.

Remember, this list can vary based on your sneaker reseller business’s specific needs and scale. It’s essential to assess your requirements and budget to determine the equipment necessary for your operations.

In the following sections, you will find helpful resources for your sneaker reseller business. These resources are available to assist you in running your business effectively. They provide valuable insights into the industry and offer tips to enhance your business operations.

Industry Trends and Statistics

Looking at industry trends and statistics for a sneaker reseller business offers several benefits.

It helps you stay informed about market demands, popular styles, and customer preferences. This knowledge allows you to make informed decisions, adjust your inventory, and stay ahead of the competition.

See the latest search results for trends and statistics related to a sneaker reseller business.

Top Sneaker Reseller Business

Looking at established sneaker reseller businesses can provide valuable insights. It allows you to identify gaps in the industry where you can introduce unique ideas. Additionally, you can discover areas in your business that may have been overlooked, helping you improve and grow.

See the latest search results for the top sneaker reseller businesses.

The Future of the Sneaker Industry

Researching the future of the sneaker reseller industry offers several benefits for someone starting a business. It provides insights into upcoming trends, emerging markets, and potential opportunities.

This knowledge helps you make informed decisions, plan for the future, and stay ahead in a competitive market.

See the search results for the future of the sneaker industry.

Researching industry prices when starting a sneaker reseller business offers several benefits. It helps you understand market value, pricing trends, and competitive landscape. This knowledge enables you to set competitive prices, maximize profitability, and make informed purchasing and selling decisions.

See the latest Sneaker Prices.

Sneaker Reseller Businesses for Sale

When considering a sneaker reseller business, buying an existing one has pros and cons.

Benefits of buying an established business:

• Immediate revenue generation.
• Skipping the startup phase.
• Assurance that the business model works.
• Understanding of revenue, profit, and expenses.
• Existing customer base.
• Established business reputation.

Disadvantages:

• Higher cost due to goodwill (customer base purchase).
• Potential customer loss if changing business operations.
• Acquiring both the good and bad reputation of the business.
• It’s important to weigh these factors carefully when deciding whether to purchase an existing sneaker reseller business or start from scratch.

See Sneaker – Businesses for sale to browse the latest listings.

Sneaker Franchise Opportunities

When considering a sneaker reseller business, exploring the option of buying a franchise has its advantages and disadvantages.

Pros of buying a sneaker franchise:

1. Proven business model: Just follow the established plan from the corporate office. 2. Benefit from existing reputation and marketing efforts of the franchise. 3. Full understanding of the business before getting started. 4. Support from the corporate office.

Cons of buying a sneaker franchise:

1. Potential high cost involved in purchasing the franchise. 2. Limited ability to make significant changes without corporate approval. 3. Restricted to approved products and services. 4. Bound by the terms and conditions outlined in the franchise agreement. 5. Ongoing franchise fees that need to be paid.

It’s important to carefully evaluate these factors and consider your specific goals and preferences before deciding whether to pursue a sneaker franchise or start a business from scratch.

See Sneaker franchise opportunities to browse the latest listings.

Knowledge Is Power if You Use It!

There is a wealth of information available online about the sneaker reseller industry.

You can access valuable resources through the provided links in the following sections.

This information will be beneficial during your research, the startup phase, and when your business is fully operational.

A Day in the Life

“A Day in the Life of a sneaker reseller business owner” provides valuable tips and insights from industry professionals. It offers an overview of what to expect, giving aspiring business owners a glimpse into the daily operations and challenges they may encounter in the industry.

See the search results for a day in the life of sneaker reseller business owners.

Sneaker Reseller Business Owners Interviews

Interviews with business owners in the sneaker industry offer valuable information and insights. Spending time on this section can provide different perspectives and better understand the industry, helping you anticipate what to expect in your business journey.

See the search results for Interviews of sneaker reseller business owners.

Publications

Publications are an excellent resource for staying updated with the latest information about a sneaker reseller business. They offer valuable insights, industry news, trends, and tips to help you stay informed and make informed decisions for your business.

See the search results for publications related to a sneaker reseller business.

Visiting sneaker forums provides an opportunity to engage in hot-topic discussions. Active participation in forums helps build relationships with others in the industry, fostering connections and exchanging valuable insights within the sneaker community.

See the latest search results for the top sneaker forums.

Courses related to a sneaker reseller business are valuable for learning and enhancing your skills. They provide an opportunity to stay current with industry trends, acquire new knowledge, and improve your expertise, contributing to your success in the sneaker reselling industry.

See the latest courses related to running a sneaker reseller business.

Subscribing to sneaker blogs offers a valuable way to gain ideas and stay updated with the industry. You can subscribe to various blogs and unsubscribe from ones that lack updates or value. This curated collection provides continuous information to benefit your sneaker reseller business.

Look at the latest search results for sneaker blogs  to follow.

Books serve as another valuable source of information to explore when starting a sneaker reseller business. They provide in-depth knowledge and insights that can assist you on your journey.

The latest books about starting a sneaker reseller business are listed on Amazon

The news is a great resource to stay updated on the sneaker industry. Setting up alerts allows you to receive notifications whenever there’s new coverage in the media, helping you stay informed and current.

See what’s in the news related to a sneaker reseller business?

Watching videos about the sneaker industry provides valuable tips and insights. Additionally, pay attention to related videos suggested by YouTube. These videos often cover topics you may not have considered, expanding your knowledge and understanding of the industry.

See the links to YouTube Videos Below.

• Videos related to starting a sneaker can be found here.

For More Business Ideas, See our Collection of Business Ideas.

Privacy Overview

Here’s How to Become a Sneaker Reseller

Are you looking for a new side hustle that is both profitable and fun ? Entering the sneaker resale industry might just be the right next step for you and your wallet. 

Bonus points if you are a self-proclaimed sneakerhead !

The concept of reselling sneakers is pretty simple; the goal is to purchase new or pre-loved pairs that have a profitable resale value. This shouldn’t be too much of a struggle, as some can even be worth 150% more than their retail value after they have been sold out. Do we need to explain further?

Statistics show that the global sneaker resale market is currently valued at $6 billion and is expected to grow by an astonishing 400% by 2030. 

Thus, it comes as no surprise that many resellers make five or even six figures from just selling sneakers online. 

For example, Justin Melnichuk was only 16 years old when he successfully reached $1.4 million in sales after building his business for four years; making him one of the youngest and biggest sneaker reseller in the US. 

Hearing all about these promising statistics and case studies is enough to tempt anyone into the sneaker resale industry. Of course, as with any business, success comes with time, research, and effort.

Not to worry! In this elaborate article, we have gathered all the tips top resellers are using to grow their business.

Keep reading to find out how to become a sneaker reseller by following our step-by-step guide.

• Do Your Research…Seriously!
• Discover Where to Source Your Inventory From
• Find Out the Best Sneakers to Resell
• Choose the Marketplace You Will List Your Products On ( Bonus: Learn How to Crosslist)

Conclusion…

#1 do your research…seriously.

While the sneaker resale industry is one of the most profitable ones after apparel, it also requires a lot of hard work; a big part of it being research, research, research !

Research is everything when it comes to sneakers. From the history of popular brands to changes in market trends , you must be a sneakerhead if you are looking to make some serious profit from this side gig. 

i.e. knowledge about the history, design, and value of Jordans and Yeezys is the bare minimum of becoming a sneaker reseller.

This is not to say that you should stay away from this product category if you don’t already love sneakers, however you will have a lot of homework if you want to understand your potential customers better. 

You may be wondering ‘Why is learning about the history of sneakers so important if I want to become a sneaker reseller?’

Well, sneakers are more than just a pair of shoes. They have formed communities full of stories, sentiment, and culture.  It is often the backstory of a new release that drives sales rather than the aesthetic or the price.

In other words, the history behind every pair of sneakers allows sellers to predict the value, hype, and competition; making it a great way to choose the right inventory for the ultimate profits.

After all, knowing your audience and their needs is what will set you apart from other sellers. 

What Are the Best Places to Research Sneaker Trends?

Every top sneaker reseller knows that the best way to keep up with the ever-changing fashion trends is to learn more about sneaker history and find out the best reselling tips through social media and cook groups .

• Social Media

A benefit of becoming a sneaker reseller is the fact that you never have to worry about a shortage of new releases; making this product category a risk-free investment. 

Just as with any fashion item, social media is the best place to discover popular trends , and as we already know fashion is constantly updating. As a reseller, this means that staying on top of these changes is a requirement if you are looking for a successful side hustle. 

Customers are unlikely to choose you if your products are undesirable and outdated. 

As mentioned earlier, sneaker history will help you predict the popularity of certain releases. However, this knowledge must be combined with the observation of social media trends to ensure that you constantly have in-depth product knowledge . 

Twitter is one of the best platforms to stay up to date with releases, restocks, news and reselling tips. 

Becoming part of Sneaker Twitter will not only help you learn more about the product but will also allow you to plan ahead for upcoming trends. After all it is not uncommon for sneak peeks and rumours to be posted across the platform. 

Some popular accounts that every sneakerhead should be following include :

• @snkr_twitr
• @SneakerNews
• @adidasalerts

Reddit is another great community worth joining if you are looking for the best advice and tips on how to become a sneaker reseller. 

There, you can find out more about the sneaker community, their opinions, and even images of their favorite kicks. 

It is also the perfect place to ask questions and get help from more experienced resellers who are willing to help out.

Some useful subreddits include :

• r/SneakerMarket
• Cook Groups

Although a strange name for a sneaker community, a cook group refers to a collective of resellers and sneaker lovers. 

These are truly resourceful spaces where you can find early links to new releases, support for acquiring requested items at limited release events, reseller tips and even monitors!

While they are typically found on Discord, you can start cooking with cook groups on any social media platform including Instagram, Twitter, and Facebook.

Some popular groups include:

• Hidden Society
• Sneaker Squad X
• Peachy Pings

#2 Discover Where to Source Your Inventory From

If you want to be a successful sneaker reseller, you need to know where to source your products from. 

While thrift stores, yard sales and flea markets are great sources of apparel, they are not ideal for sneaker inventory.

Imagine having to dig through hundreds of shoes, just to find pairs that are barely worth the retail value. 

Thankfully, sourcing your inventory can all be done from the comfort of your own home. 

What a relief!

Signing up to popular e-commerce platforms such as StockX, Hyperbeast and Sole Supremacy is highly recommended to any reseller who is looking to stock up.

For instance, StockX offers a bid-based model that allows buyers to name their price and negotiate with sellers for great deals. 

Make sure that you are asking yourself the following questions before making a purchase on any of these marketplaces:

• Are these sneakers being sold under reseller price?

A successful reselling business requires a great profit margin. Therefore, you should always aim to buy sneakers at a lower value than what you will be selling.

• Is the price too good to be true?

On the other hand, sneakers that are suspiciously cheap should be approached with caution. Just like most e-commerce platforms, sneaker marketplaces are also susceptible to scammers who are selling fakes. This is especially common with high-end sneakers.

To avoid being a victim of a scam , always ask for proof of purchase and tags if the shoes are new and this information is not visible in the images provided. 

Checking the seller’s rating is another important step you should take every time you are stocking up, including the type of reviews they have received. 

Overall, if you are uncertain about a listing, the safest choice is to avoid proceeding with the transaction. 

Finally, making use of a Sneaker Bot could save you tons of time by completely automating the inventory sourcing process. 

While different bots offer their own unique features, generally Sneaker Bots monitor inventory information from web pages to then notify the user if there is a restock on a particular pair. 

This means that instead of spending hours on end manually refreshing pages, you could have a Sneaker Bot take on this tedious aspect of inventory, which will leave you with more time to focus on other aspects of your business.

Some popular Sneaker Bots include :

#3 Find Out the Best Sneakers to Resell

It is a no-brainer for any sneakerhead that Nike and Air Jordans have been at the top for a very long time. 

Managing to get a good deal on limited-released kicks from these brands will make you a small fortune!

i.e. The resale value for the Nike Air Yeezy 2 Red October currently sits at approximately $6,000, although their retail value was $250. 

Similarly, the Vintage Air Jordans 12 can go for over $100,000 on resale ; an astonishing price for any sneaker reseller!

As an amateur reseller, you should always aim for brands that you know will be popular based on sneaker history, social media trends and cook group discussions. This is because it is guaranteed that the resale value will be profitable for your business. 

Like most luxury and vintage apparel, investing into sneakers is like buying stock. Although their value is low, over time there can be a dramatic, yet profit-making increase. 

Purchasing popular brands with long-lasting value as a first-time sneaker reseller means that you are more likely to profit from your inventory with minimal risk.

E-commerce platforms such as Stock X and Stadium Goods show an estimate of how much the shoes will cost across a 12-month period after their first release date; making it easier for resellers who are looking to stock up their inventory to decide on the most profitable kicks. 

Some of the best sneakers to resell include:

• Nike Jordan 1 Retro High-off White 
• Balenciaga x adidas Stan Smith
• Nike Air Mag Back to the Future
• Nike Air Yeezy 2 Red October
• Travis Scott Air Jordan 1 Nikes

#4 Choose the Marketplace You Will List Your Products On

Usually the same place you decide to source your inventory from can also be used as your dedicated selling platform.

StockX is an online marketplace that is primarily used for sneaker resale . It is also a popular destination for rare and limited-edition sneakers , apparel, and watches. 

It operates on a bid system and unlike many popular marketplaces both sellers and buyers are completely anonymous . This means that buyers don’t have to carry out in-depth research on sellers to ensure their legitimacy. 

eBay is arguably one of the most popular marketplaces for limited-edition products , including sneakers. With their Authenticity Guarantee , reselling on eBay means that your items will be professionally inspected at no extra cost.

All orders over £450 will also require a signature at delivery.

This service allows you to not only increase the trust between you and your customer base , but also ensure that you do not get scammed by customers who are looking for a freebie. 

Instagram is a popular destination for sneaker resellers to promote their inventory due to the lack of seller and platform fees . 

The payment method can be agreed upon by both parties. Although riskier than e-commerce marketplaces, it is a more versatile approach to reselling.

Other popular resale platforms include:

• Stadium Goods

Now that you know the best platforms to resell your inventory on, here’s a better idea:

Why not sell on multiple sites at once?

You have probably landed on this article after wondering how to become a sneaker reseller. 

While following our step-by-step guide will guarantee your success, gone are the days where you can stick to a single platform and earn a fortune.

Reselling has seen a dramatic increase in the last few years, and things are only looking up. The competition is running high , which means that crosslisting is a necessary aspect of owning not just a reselling business, but a successful one!

After all, this is what successful sellers are already doing and we are just here to let you in on their secrets.

While this can be carried out manually, it is an extremely time-consuming process that is prone to human error; risking your seller rating and negative reviews if serious mistakes are made.

SellerAider offers the best crosslisting software on the market; a free Chrome extension app that automatically crosslists your products individually or in bulk across different platforms of your choice.

Try Crosslister for FREE here and focus on the resale matters that require your full attention!

Find out more: How to Sell on Multiple Sites at Once

Flipping sneakers is an incredibly profitable side gig that can easily turn into a full-time income due to the endless possibilities of increasing your profits.

Just as with any reselling business, becoming a sneaker reseller requires plenty of research, dedication, and effort. However, in this article we have let you in on all the tips you will need for a successful flipping business. 

Here at SellerAider , we make automation software that allows sellers to focus on the most fun aspects of reselling. From crosslisting to seller bots, we create products that help our customers have less things to worry about on a daily basis.

After all, the top sellers are doing it. So why shouldn’t you?

Try Crosslister for FREE and watch your sales grow!

Bonus : Are you unsure about becoming a sneaker reseller?

Find out more: Best Things to Resell- Ultimate List

• Business Ideas
• Registered Agents

How to Start a Shoe Reselling Business in 14 Steps (In-Depth Guide)

Updated:   March 28, 2024

BusinessGuru.co is reader-supported. When you buy through links on my site, we may earn an affiliate commission. Learn more

The sneaker resale market is booming, with an estimated global market size of $30 billion in 2030, according to a report by Cowen Equity Research . As popular sneaker releases continue to drive demand and sneakerheads grow their collections, buying and reselling sneakers is becoming a lucrative side hustle and business venture.

With millions of monthly searches related to sneaker reselling, it’s clear that interest is high. This comprehensive guide will walk you through how to start a shoe reselling business. From acquiring product inventory to setting up an online store and social media. Follow our tips and you’ll be on your way to building a profitable sneaker business.

1. Conduct Shoe Reselling Market Research

Market research is an essential part of any business plan. In an industry where reselling shoes is a top priority, market research tells you how to get ahead. It offers insight into trending products, top competitors, market saturation, and more.

Some market research to conduct when selling shoes include:

• Top locations for selling sneakers: The US and Canada offer a huge base of sneaker enthusiasts and optimal logistics networks for buying and selling.
• Sourcing materials: The majority of resellers source their inventory through retail raffles and releases. Building relationships with local retailers to get first access or backdoor pairs is crucial.
• Websites for sourcing limited edition sneakers: eBay remains the most popular platform, with over 5 million sneakers sold in 2018.
• Profit margins: On average, resellers aim for 30-100% margins for optimal profit.
• Early access: Early access through raffle entries across retailers, waiting in long lines, and monitoring restocks are essential.

The booming sneaker resale market presents a highly lucrative opportunity, especially for securing top releases and rare styles. Sourcing exclusive inventory and efficiently managing operations are challenges. With the right connections, strategy, and hustle, reselling can pave the way to a sizable side income or full-time business.

2. Analyze the Competition

To succeed in the lucrative shoe reselling market, conducting a thorough competitive analysis is crucial. Competitive analysis provides insight into flipping sneakers, avoiding fake shoes, top products in the sneaker reselling industry, and more.

• Check online traffic: For online competitors, utilize tools like SimilarWeb and Alexa to analyze their web traffic, top keywords, and traffic sources.
• Check organic search strategy: For eBay or independent site competitors, SEMrush is ideal for revealing their organic and paid search strategies through keyword research.
• Perform in-person research: Evaluate location, store aesthetic, inventory display, and organization. Check if stores have additional types of inventory, such as baby clothing and shoes.
• Chat with employees: Engage associates to assess product knowledge and customer service.
• Check pricing: Analyze pricing across top sneaker models.
• Look at social media: Follow competitors on social media to evaluate community engagement strategies and influencer/athlete partnerships.

Competitive analysis should be ongoing to quickly adapt to market changes, new styles, and competitor strategy shifts. However initial baseline analysis is key for shaping your competitive edge when entering the market.

3. Costs to Start a Shoe Reselling Business

Starting a profitable sneaker reselling business requires strategic investment into key assets and operating expenses. Here is an overview of typical costs to factor into your launch and ongoing budget:

Start-Up Costs

Ample starting capital and strategic budgeting are key to managing the sizable yet lucrative operational costs involved in shoe reselling.

• Registering your business legally is a must. Expect registration fees of $50-$150 depending on your corporate structure. Legal fees for setting up an LLC typically range from $500-$1000.
• Developing a brand identity through logo design and branding work can cost $200-$500 and is important for looking professional online.
• A commercial space or warehouse to store inventory & conduct operations is ideal. Small commercial spaces can cost $1000-$2000 per month.
• Outfitting your space with shelving ($300-$1000), shipping supplies like boxes and tape ($300-$500) and optionally a point-of-sale system ($1000-$5000) maximize efficiency.
• Inventory is the primary investment. On average, $10,000-$15,000 enables diverse starting inventory purchases across release models and brands.
• An e-commerce custom-branded platform like Shopify for your online store costs $29-$299 per month depending on features. Top developers charge $1500-$5000 for custom-branded designs.
• Paid advertising budgets will depend on your audience size and campaign goals, but $500-$1000 per month is typical when launching across platforms like Facebook, Instagram, and Google.
• Staffing costs also add up quickly. Hiring listing assistants, authentication experts, customer service reps and logistics personnel is common. Expect hourly rates of $15-$25.

In total, starting inventory, commercial space, branding, platform development, and initial staff and advertising costs can amount to $30,000 to $60,000 and up in launching well.

Ongoing Costs

Consistently reinvesting revenues into top inventory and operations is critical for growth. Some common ongoing costs to resell sneakers include:

• Rent and utilities for a commercial space often amount to $1000-$5000 per month depending on location and size. Warehouses are more affordable in the outskirts. Expect $2-$5 per sq ft.
• Staffing costs add up quickly with more team members. With hourly rates of $15-$25 and teams of 5-10, monthly staffing costs often reach $15,000+ for top resellers. Consider outsourcing too.
• Packaging and shipping supplies need regular replenishment depending on sales volumes. Budget around $500-$1700 per month for boxes, tape, labels, shoe cleaning supplies, and postage.
• Ongoing advertising through paid channels like Facebook and Instagram ads, influencers, and giveaways requires $1000-$5000+ in monthly budgets for established resellers.
• Platform fees from the likes of eBay (10% of sales), StockX (9.5%), and GOAT (9.5%) tally up each month, budgeting 8-15% accordingly.

4. Form a Legal Business Entity

When starting a shoe reselling venture, one of the first legal steps is choosing your business structure. The optimal entity depends on your goals and situation.

Sole Proprietorship

A sole proprietorship is the simplest structure with no formal registration needed beyond licenses. However, the owner is personally liable for all business debts and lawsuits. This substantial risk makes sole proprietorships inadvisable for larger sneaker reselling ventures.

Partnership

Forming a general partnership shares liability and combines resources with joint owners. However, partnerships lack perpetuity and introductions complexity with profit-sharing and control. Disagreements can dissolve them quickly. The fragmented nature is not optimal for scaling a sneaker resell venture.

Corporation

A corporation shields personal assets and enables the selling of stocks for investment. However, extensive record-keeping, double taxation, and complex registration make the structure cumbersome for shoe resellers. Only worthwhile once major expansion is planned.

Limited Liability Company (LLC)

Forming a limited liability company (LLC) combines personal asset protection with pass-through taxation simplicity. LLCs limit legal liability and allow adding members seamlessly while operating informally. Starting as an LLC enables shoe resellers to reinvest profits tax-efficiently into inventory and grow.

5. Register Your Business For Taxes

Operating a shoe reselling business legally requires obtaining an Employer Identification Number (EIN) from the IRS, even if you don’t have employees. An EIN formally identifies your business for tax and reporting purposes.

Applying for an EIN is free and can be done online via the IRS website . The streamlined process only takes minutes.

To apply, you’ll need your personal identifying information, details about your LLC or corporation, and your business address and principal activity. The online application will request this info to generate your unique 9-digit EIN.

The key steps for applying online are:

• Navigate to the IRS EIN Assistant and select View Additional Resources if you need help determining your entity type.
• Choose Apply Online Now and review the requirements. Confirm you can provide the info needed.
• Verify your identity. This helps the IRS validate your application.
• Select your LLC or other business structure.
• Enter your business information like name and address.
• Submit your application and print the confirmation with your new EIN.

Once you have your EIN, keep it secure and use it anytime business tax identification is required. Obtaining an EIN also enables you to open a bank account for your business.

You’ll also need to register with your state taxation department for sales tax collection. Expect $10 to $150 in state registration fees. Display your tax ID prominently in any retail location.

6. Setup Your Accounting

Maintaining meticulous financial records is crucial for shoe reselling success and IRS compliance. Investing in tools and services prevents headaches at tax time.

Accounting Software

Using dedicated accounting software like QuickBooks automates tracking income, expenses, inventory value, and profitability. Direct bank/credit card integrations make transaction logging seamless. Expect costs of $10-$50 per month.

Hire an Accountant

Hiring an accountant ensures books are audit-ready and taxes filed correctly. For basic bookkeeping and reconciliation, expect fees of $100 to $150 monthly. Come tax season, preparation services typically run $500 to $1200 depending on entity complexity. Audits are far smoother with a professional’s help.

Open a Business Bank Account

Separating business and personal finances prevents commingling which raises IRS scrutiny. Open a dedicated business checking account and credit card only used for company expenses. Never pay yourself or withdraw business funds for personal use.

Apply for a Business Credit Card

Applying for a business credit card requires your company’s information like EIN, legal name, address, time in business, and estimated card turnover. Credit limits equal 10-20% of your annual revenue.

Using a business credit card earns points on purchases, improves cash flow with flexible payment terms, and builds a business credit history. Make payments on time to boost your score.

7. Obtain Licenses and Permits

Starting a shoe reselling business? Don’t skip getting the right licenses and permits. Federal license requirements are listed on the U.S. Small Business Administration website. You can also use the SBA local search tool for state regulations.

At a minimum, the sneaker reselling market requires a general business license from your city or county. This gives you official permission to operate. For example, if you’re based in Los Angeles, you’d apply through the city’s Office of Finance. The cost is usually under $100 annually.

Selling footwear also requires a seller’s permit in most states. This allows you to buy shoes wholesale without paying sales tax upfront. Instead, you collect sales tax when you resell to customers.

If you’re importing shoes to resell, you’ll also need an import license. This is required by U.S. Customs. Without one your imported goods may be seized at the border.

8. Get Business Insurance

Starting any business without insurance is risky. For shoe resellers, coverage is crucial to protect your company from unforeseen costs. Don’t skip this step.

A good option is business property insurance. This covers damage to your retail space, inventory, and other assets from events like fires, storms, theft, and vandalism. Without it, you’d have to cover repair and replacement costs yourself.

Another essential is commercial general liability insurance. This protects your business if customers are ever injured on your premises and decide to sue. It covers legal fees, settlements, and court judgments so you don’t pay out of pocket.

What happens without coverage? Let’s look at three disastrous scenarios:

• Your shoe inventory is stolen during a break-in. Without insurance, replacing it could cost you thousands and possibly bankrupt you.
• A customer trips into your store and sues for injuries. Without liability coverage, you may be forced to shut down from legal expenses.
• A fire destroys your retail space and its contents. No insurance means covering repairs and replacing damaged shoes yourself.

Operating uninsured opens you up to massive financial risk. That’s why getting covered early is so important.

So how do you get set up with policies? Here is a step-by-step guide:

• Determine your risks. Assess vulnerabilities like theft, property damage, liability lawsuits, and more.
• Research plans that cover those risks. Compare offerings from providers like Hiscox .
• Get quotes. Provide details on your business model so agents can tailor options and pricing.
• Select plans that fit your budget and needs. Aim for affordable premiums but don’t sacrifice adequate coverage.
• Complete applications accurately. This ensures you get properly approved and avoid issues later on claims.
• Pay premiums on time. Late payments can lead to canceled policies and no protection.

Following these steps gets your shoe business insured the right way. And partner with an attorney to review your coverage and advise if it fully protects your interests.

9. Create an Office Space

Operating a shoe reselling biz? An office space can provide room to grow beyond selling from your home. Here are scenarios where having a dedicated workspace helps.

Home Office

Converting a spare room into an office costs little. Expect around $2,000 for a basic setup for a desk, chair, computer, and shelves. Keeping business contained at home is convenient. One downside is a lack of space. The upside is up to $1,500 in tax deductions through the IRS.

Coworking Space

For a modern shared office, WeWork offers hotdesks from $299/month. A dedicated desk is $500. You get amenities like fast wifi, conference rooms, and community events. Great for flexible growth without big overheads.

Commercial Office

Leasing an office starts at around $1,000/month in most cities. You control the space for inventory, employees, meetings, and more. Completely professional. Costs are higher but make a serious impression on partners.

Retail Space

Renting a storefront combines an office and sales floor. Prices vary based on location and size but the figure is $2,000-5,000 monthly. Benefits include foot traffic and face time with customers. Dual retail/office use requires proper permits.

10. Source Your Equipment

Getting started as a shoe reseller means stocking up on inventory. Here are tips for sourcing high-demand footwear at the best prices.

Purchasing new in-demand shoes directly from brands like Nike and Adidas requires contracts and large minimum orders. Consider sourcing new styles at a discount from outlets like Burlington and TJ Maxx to resell at a markup.

Buying Used

Scope out used footwear treasure troves like thrift stores, garage sales, and estate sales. Well-worn retro Jordans and collectible Dunks get top dollar. Check eBay , Poshmark , and events like sneaker conventions.

Rent equipment as needed instead of buying outright. Renting photo booths and lighting kits for product shoots can cost under $100 a day. Useful for getting pro product images on a budget.

Leasing a vehicle through a company like Enterprise gives access to cargo vans for hauling loads of shoes without a huge upfront vehicle purchase. Typical leases run $400 to 800 monthly.

11. Establish Your Brand Assets

Establishing a strong brand is key for any shoe reselling venture. Proper branding conveys professionalism and helps attract loyal customers. Let’s explore assets to build brand recognition.

Getting a Business Phone Number

A dedicated business line shows customers you’re serious. RingCentral offers virtual phone numbers starting at $30/month. Features like call forwarding to cell phones make managing calls easy.

Creating a Logo and Brand Assets

A polished logo and visual identity get you noticed. When designing, consider an abstract mark, letter mark, or combination logo to reflect your brand personality. Looka helps create affordable, quality logos.

Using your logo, make complementary assets like product tags, packaging, and social media icons. Consistent branding looks credible and fuels recognition.

Creating Business Cards and Signage

Business cards put your brand in people’s hands. They’re perfect for networking events and client meetings. Signage is also great for storefront visibility. Order professional designs from Vistaprint .

Purchasing a Domain Name

Your domain is the digital face of your company. Aim for a .com matching your business name – like JoesShoes.com. Make it short, simple, and easy to remember. Namecheap offers affordable domains starting under $10.

Building a Website

Every shoe biz needs a website. You can easily make one yourself with drag-and-drop builders like Wix . Or hire a web designer on Fiverr for a more custom site.

12. Join Associations and Groups

Joining local communities and associations is invaluable for shoe resellers. Take advantage of these networking opportunities.

Local Associations

Look into your city or state’s resale professions association. Join industry associations like the Footwear Distributors and Retailers of America . Their events and resources help you source shoes and connect with brands.

Local Meetups

Attend sneakerhead meetups and conventions to find inventory and make contacts. Use Meetup to find local groups focused on buying, selling, and trading shoes. Bring business cards and fliers to promote your shop. Remember names and build relationships with other sellers, collectors, and enthusiasts.

Facebook Groups

Facebook communities provide a digital way to network. Join targeted shoe reselling groups like:

• Sneaker Heads
• Sneaker resell And Buy

Engage regularly by commenting on posts, sharing tips, and offering deals. Make connections that could lead to valuable intel and sales opportunities.

13. How to Market a Shoe Reselling Business

Marketing is crucial for growing awareness and sales. Use a mix of digital and traditional strategies to promote your shoe biz.

Tap Into Your Network

Leverage your network. Satisfied customers who spread the word are invaluable. Offer referral incentives like discounts on future purchases. Word of mouth is the best endorsement.

Digital Marketing

• Start Google and Facebook ads. Target local sneaker lovers with promotions to drive traffic.
• Launch email and SMS campaigns. Collect contacts to send new arrival alerts and specials.
• Post on Instagram and TikTok. Engage followers with shoe pics, reselling tips, unboxing, and more.
• Run retargeting ads across the web. Bring site visitors back with display ads.
• Start a YouTube channel reviewing shoes. Highlight the latest pickups and reselling advice.
• Write a reselling blog. Share tips and experiences. Aim for SEO-optimized posts.
• Guest posts on sneaker blogs. Contribute content to build links and exposure.
• Claim local business listings. Add key details to Google My Business, Yelp, and more.

Traditional Marketing

• Print flyers and brochures. Distribute at local sneaker shops, conventions, and meetups.
• Take out magazine or radio ads. Target outlets and stations are popular with collectors.
• Sponsor events and contests. Award coveted shoes as prizes to generate buzz.
• Rent a booth at sneaker conventions. Exhibit your wares and make connections.
• Offer referral rewards. Give customers discounts to bring in new buyers.

14. Focus on the Customer

Providing excellent customer service is crucial for shoe resellers to drive sales growth. Here are some ways to connect with customers in the sneaker industry as a sneaker reseller.

• Create a smooth buying experience. Make purchasing shoes easy and hassle-free, from your website UX to fast shipping. Follow up with customers to ensure satisfaction. This motivates repeat purchases.
• Be ultra-responsive. Reply quickly to queries and issues via phone, email, or chat. If someone complains about defects or wants to return shoes, handle it ASAP with no questions asked.
• Offer perks. Surprise customers with freebies like shoe cleaner and extra laces with purchases. Send thank you notes and discount codes after big sales.
• Ask for reviews. Glowing reviews boost SEO and social proof. Follow up a positive purchase with a request to leave feedback on your website or Google.
• Reward referrals. Give $10-20 in-store credit for each new customer brought in. Make it worthwhile for happy buyers to spread the word.

With niche shoe styles, going the extra mile keeps customers loyal to your biz rather than simply buying from the biggest online retailer. Provide white glove service and incentives so satisfied shoppers actively refer others. Stellar support is your not-so-secret weapon for fuelling word of mouth and sales.

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April 9, 2024

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Creating A Profitable Sneaker Reselling Business Plan

In 2022 alone, the global sneaker resale market valued at approximately $6 billion demonstrates just how lucrative and competitive this niche can be. Crafting a successful business plan in such a dynamic industry requires an intricate understanding of market trends, consumer behavior, and the ability to source highly coveted items. For seasoned entrepreneurs, the snappy pace of market evolution offers both a challenge and a thrilling opportunity.

The foundation of a profitable sneaker reselling business lies in the strategic acquisition of inventory through reputable sources and timely investments. Revolutionary platforms such as StockX and GOAT have redefined market accessibility and transparency, creating unprecedented avenues for resale. Analyzing sales data and leveraging technology are critical in outpacing competitors and optimizing profit margins.

The State of the Sneaker Reselling Market

Market overview.

In recent years, the sneaker reselling market has seen tremendous growth. Analysts estimate that this market could reach over $30 billion by 2030. This surge is driven by the growing popularity of limited-edition releases and celebrity endorsements.

Many sneaker enthusiasts are willing to pay top dollar for exclusive pairs. This demand fuels a vibrant secondary market. Retailers like StockX and GOAT have capitalized on this trend, making it easier than ever to buy and sell sneakers.

The accessibility of online platforms has democratized sneaker reselling. Now, anyone with a keen eye for trends can become a reseller. These platforms also provide transparency, ensuring sellers and buyers get fair deals.

Supply chain constraints have also impacted the market. Limited supply paired with high demand creates a perfect storm for resellers. Understanding these dynamics is crucial for anyone looking to enter the sneaker reselling business.

Growth Factors

Several factors contribute to the rapid growth of the sneaker reselling market. One major factor is the rise of social media culture. Platforms like Instagram showcase sneaker collections, making them more desirable.

Another significant growth driver is the collaboration between sneaker brands and celebrities. People want to own what their idols wear. This has turned sneakers into a status symbol.

The increase in online shopping has also fueled this market. Online marketplace platforms offer a convenient way to buy and sell, reaching a global audience. With the click of a button, sneakers can be bought and resold worldwide.

The sneaker reselling market is a booming industry attracting both seasoned entrepreneurs and sneaker enthusiasts. With the market projected to grow significantly, it provides tremendous opportunities for profit. However, it also brings its own set of challenges that resellers must navigate.

The Surge in Demand

Demand has surged due to limited-edition releases and collaborations with popular figures. Sneakers tied to names like Kanye West and Michael Jordan attract significant attention. This increased demand drives up prices in the reseller market.

Social media plays a vital role in fueling demand. Platforms like Instagram and Twitter showcase exclusive sneaker drops, making them highly coveted. The visibility provided by social media has made sneaker reselling a lucrative business.

An increase in online sales has further boosted the market. People are more comfortable buying and selling high-ticket items online. This ease of transaction makes it simpler for anyone to get involved in reselling.

Major Platforms Impacting the Market

Platforms like StockX and GOAT have changed the game for sneaker resellers. They offer a transparent marketplace connecting buyers and sellers globally. This transparency builds trust and encourages more people to join the market.

These platforms provide authentication services to ensure the sneakers are genuine. Counterfeit products are a significant issue in the reselling market. Authenticating sneakers protects both buyers and sellers from fraud.

Additionally, these platforms offer detailed analytics to help resellers make informed decisions. Data on pricing trends, sales history, and market demand are readily available. This information helps resellers maximize their profits.

Challenges in the Sneaker Reselling Market

While the potential for profit is high, the market is also fiercely competitive. Limited supply and high demand mean only a few can get their hands on exclusive releases. This scarcity drives up prices but also makes acquiring inventory challenging.

Another challenge is the risk of holding unsold stock. Inventory management is crucial for maintaining profitability. Resellers must analyze market trends to avoid overstocking and tying up capital.

Finally, the market faces legal and ethical issues. Some see reselling as exploiting supply and demand. Balancing profitability with ethical considerations is pivotal for long-term success.

The sneaker reselling market owes its rapid growth to several key factors. One major driver is the rise of social media. Platforms like Instagram and Twitter help boost the visibility of new releases, making sneakers more desirable.

Celebrity endorsements play a crucial role in this market. When artists like Kanye West collaborate on exclusive sneaker lines, demand skyrockets. Limited-edition releases often sell out within minutes.

Another significant growth factor is the evolution of online marketplace platforms. Websites like StockX and GOAT provide easy access to both buyers and sellers. Their authentication services also add a layer of trust and transparency.

E-commerce has simplified the reselling process. Today, anyone with an internet connection can participate in the sneaker market. This has democratized the industry, allowing more people to capitalize on its potential.

Key Elements of a Sneaker Reselling Business Plan

Creating a profitable sneaker reselling business requires careful planning. One of the first steps is sourcing high-demand sneakers. This involves staying updated with release calendars and building relationships with retailers.

Market research is crucial. Analyzing trends and consumer preferences helps you decide which sneakers to buy. Understanding market demand ensures your business stays profitable.

Pricing strategy is another important element. Competitive pricing can attract buyers, but profit margins need to be considered. Utilizing platforms like StockX can provide useful data for setting appropriate prices.

Marketing plays a significant role in growing your business. Social media platforms like Instagram and Facebook are excellent for reaching potential customers. Building an online presence can increase your sales dramatically.

Inventory management should not be overlooked. Keeping track of what you have, what you need, and what you can sell quickly is crucial. Proper management can help avoid overstocking and ensure steady cash flow.

Lastly, ensuring authenticity is vital. Counterfeit products can damage your reputation. Employing authentication services or learning to verify sneakers yourself can safeguard your business.

Sourcing the Sneakers

Sourcing high-demand sneakers is the foundation of a successful reselling business. You need to stay updated with release calendars and know which sneakers are coming out. Many valuable sneakers are released in limited quantities, causing high demand.

Building relationships with retailers can also give you an edge. Retailers often provide information about upcoming releases, helping you plan your purchases. This insider knowledge can make a big difference in your business.

Online raffles and exclusive drops are additional avenues to consider. Many brands now run online contests where winners get a chance to buy limited-edition sneakers. Participating in these contests can improve your chances of obtaining valuable stock.

Platforms like Nike’s SNKRS app and Adidas’ Confirmed app are essential tools. These apps announce and conduct releases of sought-after sneakers. Keeping notifications on can be very beneficial.

Sneaker conventions are another great way to source exclusive items. These events often provide opportunities to buy, sell, and trade sneakers in person. Networking at these conventions can be valuable.

Finally, reselling platforms like StockX and GOAT can also be sources. Sometimes, buying from other resellers can still leave room for profit. Knowing market prices and trends is crucial here.

Leveraging Machine Learning for Business Insights

Machine learning has revolutionized how businesses make decisions, and sneaker reselling is no exception. Using algorithms, you can predict which sneakers will be in high demand. Analyzing past sales data helps identify patterns and trends.

For instance, machine learning can analyze customer preferences. This allows you to tailor your inventory to meet market needs. It ensures that you stock sneakers that are likely to sell quickly.

Another advantage is dynamic pricing. Machine learning can adjust prices based on market conditions, competition, and demand. This flexible pricing strategy helps maximize your profits.

These technologies can also aid in inventory management. Predictive analytics can forecast future sales, helping you manage stock levels efficiently. This minimizes the risk of overstocking or understocking.

Customer segmentation is another valuable application. By analyzing buying behavior, you can segment your customers into different groups. This enables targeted marketing , making your campaigns more effective.

Finally, machine learning enhances fraud detection. Algorithms can identify unusual transactions, protecting your business from scams. Ensuring security boosts customer trust and keeps your business running smoothly.

Scaling the Sneaker Reselling Business

Scaling a sneaker reselling business involves taking strategic steps to grow your operations. One approach is expanding your product offerings. Instead of focusing solely on high-end sneakers, consider adding mid-range options that are also popular.

Building a strong online presence is essential for scaling. Utilize social media platforms and e-commerce websites to reach a broader audience. Effective marketing can significantly increase your sales.

You might also consider hiring additional staff as your business grows. More hands on deck mean you can handle more inventory and provide better customer service. This helps ensure smooth operations as you scale.

Partnerships with other businesses can be beneficial too. Collaborate with clothing brands or streetwear retailers to create bundled offers. Such collaborations attract more customers and reduce marketing costs.

Your logistics operations should scale along with your business size. Invest in better shipping solutions to manage larger volumes efficiently. Fast and reliable shipping improves customer satisfaction.

Lastly, leveraging advanced technologies like machine learning for market insights can help you make informed decisions quicker. This technology provides data-driven guidance, helping optimize pricing strategies and stock levels.

Expanding Product Offerings

Expanding your product offerings can significantly boost your sneaker reselling business. Instead of solely focusing on limited-edition releases, consider adding more popular general releases. This diversification helps attract a broader audience.

You might also explore selling related items like streetwear and accessories. Items such as branded hoodies, caps, and socks complement your sneakers. Bundling products can increase the average transaction value and boost sales.

An effective way to broaden your offerings is by collaborating with other brands. Partner with apparel companies or other sneaker resellers for joint promotions. These partnerships can attract more customers and provide mutual benefits.

Limited-time exclusive deals can also drive demand. Offer flash sales or limited bundles to create a sense of urgency. This strategy can help move inventory quickly and attract deal-seeking buyers.

You can also use customer feedback to guide your product expansion. Surveys and reviews can provide insights into what your audience wants. Meeting their needs builds customer loyalty and encourages repeat purchases.

Finally, exploring multiple sales channels can help expand your reach. Besides your own website, consider selling on platforms like eBay, StockX, and GOAT. This multi-channel strategy can bring in more customers and diversify your revenue streams.

Building a Brand in the Sneaker Reselling Space

Establishing a strong brand in the sneaker reselling space is crucial for long-term success. Branding sets you apart from your competitors and builds trust with your customers. Consistency in branding is key to recognition and loyalty.

Creating an appealing logo and website will make your business look professional. A sleek, easy-to-navigate website improves customer experience. This encourages visitors to spend more time exploring your products.

Using social media effectively can elevate your brand. Platforms like Instagram and Twitter allow you to connect with your audience directly. Engage your followers with regular updates, exclusive offers, and behind-the-scenes content.

Storytelling is another powerful branding tool. Share your journey, values, and what makes your business unique. Authentic storytelling creates a deeper connection with your audience.

Customer service plays a significant role in brand building. Prompt responses and resolving issues efficiently leave a lasting positive impression. Satisfied customers often become repeat buyers and brand advocates.

Collaborations can also boost your brand visibility. Partnering with influencers or other businesses exposes your brand to a wider audience. Joint promotions and giveaways can attract new followers and customers.

Mitigating Risks Involved in Sneaker Reselling

Sneaker reselling comes with its own set of risks, and understanding these can help you mitigate them effectively. One of the biggest risks is dealing with counterfeit products. Using authentication services ensures that the sneakers you’re buying and selling are genuine.

Overstocking is another significant risk. Holding too much inventory ties up your capital and may result in losses if items don’t sell. Accurate market research and demand forecasting can help you manage stock levels efficiently.

Price volatility is also a challenge. Market prices for sneakers can change rapidly, making it essential to stay updated with trends. Using pricing tools and platforms like StockX can help you adjust prices in real-time.

Legal issues can arise if you don’t comply with regulations. Ensure you have the necessary business licenses and are aware of tax obligations. This legal groundwork prevents potential fines and legal troubles.

Lastly, cybersecurity is a growing concern. Protect your business by using secure payment gateways and protecting customer information. Strong cybersecurity measures build trust and safeguard your operations.

There’s also the risk of shipping and logistic issues. Damage or loss during shipping can hurt your business. Using reputable shipping companies and insurance can mitigate these risks.

Authentication and Quality Assurance

Ensuring that your sneakers are authentic is crucial in the reselling business. Fake sneakers can damage your reputation and lead to financial losses. Using authentication services from platforms like StockX and GOAT provides a layer of security.

Expert authenticators examine various aspects of the sneaker. They check the stitching, materials, and packaging to confirm authenticity. This thorough inspection helps in identifying counterfeit products.

Quality assurance goes hand in hand with authentication. Keeping your sneakers in excellent condition is essential. Proper storage and handling minimize wear and tear, preserving the sneaker’s value.

Make sure to store sneakers in a cool, dry place. Use sneaker shields or inserts to maintain their shape. Careful handling avoids damaging the shoes during transportation or display.

Offering a money-back guarantee can also build trust with your buyers. If they are not satisfied with the product’s authenticity and quality, they can get a refund. This policy boosts confidence in your business.

Finally, regular training on spotting fakes can be beneficial. Staying updated with the latest counterfeit trends helps you stay ahead of fraudsters. Knowledge is power in maintaining the integrity of your reselling business.

Managing Inventory and Cash Flow

Efficiently managing your inventory is crucial for a profitable sneaker reselling business. Keeping track of stock levels helps you avoid overstocking and understocking. A simple inventory management system can make this task much easier.

Cash flow management is just as important. Ensuring that money is constantly moving in and out keeps your business healthy. Timely payments and quick sales turnaround improve your cash flow.

One way to better manage cash flow is by offering promotions. Limited-time discounts can encourage faster sales. This strategy helps convert inventory into cash quickly.

Using tools like spreadsheets or specialized software can help you keep track of both inventory and cash flow. These tools provide real-time data, making it easier to make informed decisions. Data-driven insights can significantly enhance your business management.

Additionally, consider diversifying your revenue streams. Besides selling sneakers, you could offer related products like sneaker cleaning kits. This diversification reduces risk and provides multiple income sources.

Finally, establish good relationships with suppliers and buyers. Reliable suppliers ensure you have steady stock, while loyal buyers provide repeat business. Trust and reliability are the cornerstones of smooth operations.

Impact of Digital Platforms on Sneaker Reselling

Digital platforms have revolutionized sneaker reselling. Sites like StockX and GOAT offer a convenient way to buy and sell sneakers. These platforms provide transparency in pricing, boosting buyer confidence.

One significant impact is the ease of accessing global markets. Sellers can reach buyers from all over the world. This expanded reach opens up new opportunities for profit.

Digital platforms also offer authentication services. This ensures that sneakers bought and sold are genuine. Trust in these platforms builds a loyal customer base.

Data analytics is another advantage of digital platforms. Sellers can track pricing trends and demand. Using this data helps in making informed inventory purchases.

Social media integration with these platforms amplifies visibility. Users can share their latest buys and sells, creating buzz. Increased engagement leads to more sales and higher profits.

Finally, digital platforms have streamlined the logistics of reselling . Integrated shipping solutions make the process smooth. This efficiency reduces the hassle for both buyers and sellers.

Role of Platforms like StockX and GOAT

Platforms like StockX and GOAT have revolutionized sneaker reselling. They offer a trusted marketplace for buyers and sellers. Authentication services ensure the sneakers are genuine, building confidence.

These platforms also provide transparent pricing. Buyers can see historical sales data, helping them make informed decisions. Sellers understand market trends and can price their sneakers competitively.

StockX and GOAT offer global reach. Sellers can connect with buyers worldwide, expanding their market. This global access enhances opportunities for profit.

Ease of use is another important feature. Listing a sneaker and managing sales is simple on these platforms. This convenience attracts more users, both buyers and sellers.

They also integrate social media features. Users can share their listings and purchases, creating buzz. Social sharing drives more traffic to the platform.

Finally, seamless logistics and shipping solutions simplify the process. Once sold, items are sent to the platform for verification before reaching the buyer. This streamlined process enhances the overall user experience.

Impact of Social Media on Sneaker Reselling

Social media has drastically changed the sneaker reselling game. Platforms like Instagram, Twitter, and TikTok are key to marketing and sales. Instant updates on new releases and drops keep followers engaged and informed.

Influencers play a big role in this sphere. When a popular influencer showcases a pair of sneakers, it can drive up demand instantly. Their endorsement adds credibility and desirability.

Community building is another significant impact. Sneaker enthusiasts form groups and forums to exchange information. These communities provide tips on where to buy and how to spot fakes.

Social media also offers visual appeal. Clear photos and videos of sneakers capture attention. Engaging posts can lead to higher sales.

Brands use social media for exclusive offers and limited-time promotions. Followers get first dibs on new releases, creating a sense of urgency. This strategy helps boost immediate sales.

Engagement metrics offer insights into what customers want. Analyzing likes, shares, and comments helps resellers adjust inventory and marketing strategies. Data-driven decisions enhance profitability.

Frequently Asked Questions

Understanding the details and strategies of sneaker reselling can be complex. Here are some frequently asked questions to help you navigate this profitable business.

1. How do I start a sneaker reselling business?

Starting a sneaker reselling business begins with in-depth market research and understanding trends. Identify popular brands, models, and upcoming releases. Build relationships with retailers to get access to limited-edition sneakers. Use apps like Nike’s SNKRS to stay updated on new drops.

You should also set up an online presence through social media and e-commerce platforms such as StockX or GOAT. These provide easy entry points for selling your inventory while ensuring authenticity through their verification processes. Properly managing inventory and cash flow is crucial for sustaining your business.

2. What are the most popular sneakers to resell?

The most popular sneakers often come from collaborations with famous designers or influencers, such as Yeezys by Kanye West or Air Jordans endorsed by Michael Jordan. Limited-edition releases from high-demand brands like Nike, Adidas, and Supreme also tend to resell well.

Always keep an eye on current fashion trends and customer preferences through social media. Platforms like Instagram can offer valuable insights into what’s trending in streetwear culture. High-demand items usually sell out quickly, leading to higher resale prices.

3. How can I ensure the authenticity of the sneakers I buy?

Ensuring authenticity is vital for maintaining your reputation and avoiding financial losses due to counterfeit products. Utilize authentication services offered by marketplaces like StockX and GOAT, which have professional authenticators checking every detail of the sneaker before it reaches the buyer.

You should also educate yourself on identifying fake sneakers by examining stitching, materials, logos, and packaging closely. There are various online resources and communities dedicated to helping resellers learn these skills.

4. What role does social media play in sneaker reselling?

Social media is a powerful tool in sneaker reselling for building brand awareness and engaging with potential customers. Platforms like Instagram allow sellers to showcase their inventory visually appealingly while sharing updates on new arrivals or promotions.

Influencers can significantly sway buying decisions; collaborating with them can boost your credibility and reach within niche communities. Active engagement on social platforms enables you to build a loyal follower base who trust your expertise in the industry.

5. How should I price my resale sneakers?

Pricing resale sneakers requires balancing competitiveness with profitability based on current market conditions and demand analytics available from platforms like StockX or GOAT; these sites offer data-driven insights about historical sales prices that facilitate informed decision-making regarding pricing strategy optimization over time effectively negating guesswork elements involved otherwise previously prevalent in traditional setups

The sneaker reselling business offers immense potential for profit, but it requires a well-thought-out plan. Market research, strategic sourcing, and effective use of digital platforms can make all the difference. Balancing inventory and cash flow is also essential for sustained success.

Social media and authentication services further enhance the legitimacy and reach of your business. Learning from the insights and experiences in this guide will position you to thrive. The right strategies can turn your passion for sneakers into a thriving enterprise.

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Stepping Up Your Game: How to Start a Profitable Sneaker Reselling Business

• Published: March 15, 2023
• By: Yellowbrick

Creating a Business Plan

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How To Start Your Sneaker Reselling Business

How To Start Your Sneaker Reselling Business The tips and tricks to you need to get started as a sneaker reseller.

Ever wondered how to start a business reselling sneakers?

You’re not alone. With so many sneaker releases happening, it can be intimidating to get started reselling sneakers. Thousands of people consign with Stadium Goods every day because we offer the highest returns in sneaker resale and the most premium experience in the game.

We’ll start with the basics of sneaker reselling today and you can always come back to the StadiumSupply blog for tips, tricks, and insights into the sneaker resale market. How To Find Sneakers To Resell Finding sneakers to resell can sometimes be challenging. You can always buy at retail through the apps and websites of your favorite brands and retail stores, but that’s not always possible. Another way that some of our most successful sneaker consignors get access to sneakers is through networking with stores, which takes a lot of time and energy.

The easiest way to get sneakers to resell is using SOURCE by Stadium Goods. SOURCE allows you to buy sneakers in bulk from other consignors, specifically to sell through Stadium Goods.

What Sneakers Should You Resell

It’s impossible to predict the easiest sneakers to resell because the market is always changing. However, we offer a number of tools that will help you take your sneaker reselling business from rookie to all-star in no time.

First, it’s always good to keep an eye on our Supply Watch blog series. Each week, we highlight a handful of products that have expected high demand, are already selling well, and discuss the cultural moments that can have an impact on the sneaker resale market.

Second, you can find the most up-to-date and in-the-moment information about sneaker drops and resell opportunities by downloading the StadiumSupply app . In the app you’ll receive notifications about in-demand sneakers and new releases that are selling at Stadium Goods. Keeping an eye on the market and what sneakers are the hottest is a crucial part of your resale business because the profit margins can change quickly as trends come and go.

How To Maintain Profit When Reselling Sneakers

Successful sneaker reselling is all about maintaining your profit margins. At Stadium Goods we work with resellers that are just getting started and casual hobbyists that only flip shoes every once in a while, all the way up to the most business savvy entrepreneurs who make their entire living by reselling shoes. This gives us the advantage to build the tools that every sneaker reseller needs and we’ve included many of them in our StadiumSupply app.

With the StadiumSupply app, you can scan your products directly, submit tickets, and your first shipping label is free. After that, it’s $12 per box and you can ship up to 15 items per box. If your sneaker resale business is booming, we offer pickup service if you’re planning to sell 50 or more items at a time. Plus, you can always drop off your items at our New York and Chicago Market Center locations free of charge. That means you can be more efficient and cost-effective when you consign sneakers with Stadium Goods.

Managing Your Sneaker Reselling Business

Once we’ve received your items, we’ll authenticate them and store them in our climate-controlled facilities until they are sold. You can track each sale, every payout, and all of your inventory from within the StadiumSupply app, or on our StadiumSupply web portal .

Another important aspect of reselling sneakers, is making sure your price is right. When you add items to your Ticket with Stadium Goods, you’ll see our pricing guidelines. These are based on recent sales and market activity, and are designed to give you the best suggested prices for a quick sale. Of course, sneaker prices vary based on what’s trending, so you can always adjust your prices accordingly using the StadiumSupply app or web portal.

You can always reach us at [email protected] if you have any questions on how consigning sneakers with Stadium Goods works and we’ll be happy to help you take your sneaker reselling business to the next level.

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Sneaker Reselling: Everything You Need To Know To Make Money

We’ve all heard the stories about the 16-year-old kids who’ve out-earned their parents by selling Yeezys on the internet. They might sound a tad farfetched to the untrained ear, but make no mistake, sneaker reselling is big business.

What started out as a niche market for hobbyists, collectors and fanatics is now a booming billion-dollar industry that spans the globe. Successful businesses have been built off the back of it, countless millionaires have been made and it’s all the result of simply buying and selling sneakers.

Maybe you’re thinking of having a go yourself, or perhaps you’re just curious about how the whole thing works. Whichever it is, hopefully our guide to the basics of sneaker reselling will help you to figure it out. From raffles to bots, here’s everything you need to know.

What Is Sneaker Reselling?

GOAT sneakers

It might seem like a stupid question, but sneaker reselling is far from simple. This is a rapidly growing global market that has been valued at over $1billion. If you have the right pair of sneakers , they could be worth anywhere up to $100,000. It’s no wonder so many people are keen to get involved, but there’s a lot to know if you want to be in with a chance of copping a pair of limited-edition kicks. Let alone reselling them at a large profit.

In a nutshell, sneaker reselling is all about buying low and selling high. The trick is knowing which releases are likely to command a significant price premium on the secondary market and targeting them with everything you’ve got. How do you know? That can only really be achieved through research and experience. It’s a good idea to keep an eye on upcoming drops too. Websites like The Drop Date and Sneakernews are useful for this.

The Dior x Air Jordan can now fetch up to $10,000 on the resale market

There are sneaker releases every day, but it’s the ones with limited numbers that are likely to fetch the highest prices as they will sell out fastest. Brand collabs and rare colourways are some of the drops that tend to boast the highest resale value. Look at the recent Dior x Air Jordan collaboration, for example, which can now fetch up to $10,000 on the resale market.

The Tools Of The Trade

Copping a limited-release sneaker online is invariably a fruitless endeavour. This is because it’s never a fair fight. Seasoned sneakerheads and resellers have lots of tricks up the sleeves of their Supreme box-logo hoodies to ensure they get the goods, and unless you’re wise to them, you’re never going to stand a chance.

First up, bots. These software applications do things like auto-fill payment and delivery details instantaneously, accelerating the checkout process. They’ve been a scourge on the sneaker community for many years now but are a necessity for anyone attempting to get hold of hyped sneakers online. They’re often built by sneakerheads turned amateur developers and can cost well into the hundreds.

Then there are what are known as ‘cook groups’. These are online communities in which users pay a fee to access inside info on upcoming drops. They’re usually hosted on Slack or Discord and include collectors, resellers and elite sneakerheads.

Sneaker Raffles Explained

One of the tactics retailers have been implementing in recent years to combat bots and week-long shopfront campouts is the use of raffle-only releases. The idea is that anyone who wants to cop a particular sneaker will fill in their details ahead of the release and ‘winners’ will be selected at random on the day of the drop.

Raffles can be in-store but most are online. Buyers fill in their payment and shipping info ahead of time and if they win, the amount is automatically taken from their account and the sneakers are shipped.

The trouble is, modern bots can also be used to put mass entries into raffles, which means those who use them still have the edge.

5 Of The World’s Most Valuable Sneakers Right Now

Sneakers can be expensive. Really expensive. To give you an idea of just how much rare sneakers can be worth, here are five of the most valuable pairs in the world right now according to online sneaker trading platform StockX (featured image, top).

Nike MAG Back To The Future (2016)

Fans of Back to the Future will recognise this as a replica of Marty McFly’s self-lacing sneaker. In 2016, 89 pairs were released and the most recent pair sold on StockX went for £36,892.

Shop now on StockX

Nike Dunk SB Low ‘Yellow Lobster’

Your odds of finding a yellow lobster are roughly one in 40 million. That’s where the concept for these ultra-rare Nike SB Dunks comes from. Only 34 pairs were made for Nike SB friends and family and the last sale on StockX was £12,175.

Nike Air Jordan 1 OG ‘Bred’ (1985)

Arguably the shoe that sparked the birth of sneaker culture, the original Air Jordan 1 was the first sneaker in the Air Jordan line. The NBA famously banned this particular colourway for breaking regulations and it currently fetches over £11,000 on StockX.

Nike Air Jordan 4 Retro Travis Scott Purple

Sneakerheads went wild for these purple suede Jordan 4s when they spotted Travis Scott wearing them in 2019. Unfortunately, Nike only gave a small batch to friends and family, making finding a pair near impossible. The going rate on StockX is currently £19,000.

Nike Dunk SB Low ‘Paris’

These ultra-rare Dunk SB’s are made from the printed artwork of Bernard Buffet and no two pairs are alike. Rumour has it that only around 200 pairs were ever released and the average sale price is somewhere in the region of £20,000.

The Best Places To Buy And Sell Sneakers

One of the fundamentals of sneaker reselling is knowing where to buy and sell. There are hundreds of online marketplaces and bricks-and-mortar shops dedicated to rare sneakers . In our opinion, these are a few of the best.

StockX is an online bid/ask marketplace and one of the most popular platforms for sneaker reselling. Buyers place bids, sellers place asks, and when the two match up, a transaction happens automatically. It’s also a great place for keeping an eye on going rates as it allows you to see metrics like price trends and popularity for specific shoes in real-time.

Shop now at StockX

Flight Club

Flight Club’s New York City store became a cultural hub for sneaker resellers long before online reselling took off. It’s known for dealing in seriously rare sneakers and catering to celebrity clientele. The store works on a consignment model, but if you can’t get your sneakers to the shop in person, there’s an option to mail them in instead.

Shop now at Flight Club

There’s no shortage of online services for buying and selling rare kicks, but GOAT lives up to its name. Like others, the service works on an auction format and then acts as a middleman, authenticating a seller’s sneakers before shipping them to the buyer.

Shop now at GOAT

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Written by Mohammad Yousaf

Your Ultimate Guide to Sneaker Reselling Business

Sneaker reselling has grown from a passion to a profitable industry in recent years. Whether you're a seasoned sneakerhead or fresh to the game, this guide will provide you with the knowledge and skills you need to effectively navigate the world of sneaker resale.

Sneaker reselling has grown from a passion to a profitable industry in recent years. Whether you̵ 7;re a seasoned sneakerhead or fresh to the game, this guide will provide you with the knowledge and skills you need to effectively navigate the world of sneaker resale.

How to Start a Sneaker Reselling Business?

If you want to get into the sneaker community and resell sneakers then, learn about the newest trends, limited edition sneaker releases, and well-known companies in the sneaker market. With this information, you’ll be able to identify priceless sneakers that might bring a higher asking price on the secondary market. You can also refer to the Sneaker Reselling Guide to take your business from zero to a six-figure earning business.

The following steps are important to start a successful sneaker reselling business.

• Research Market Trends: Learn about the newest trends, limited edition releases, and well-known companies in the sneaker market. With this information, you’ll be able to identify priceless sneakers that might bring a higher asking price on the secondary market.
• Build Your Inventory: Start by purchasing high-demand and highly valuable used sneakers in this sneaker game. Rare sneakers may be purchased through a variety of outlets, including authorized retailers, internet marketplaces, and secondhand shops.
• Create Accounts on reselling Platforms: Register for accounts on well-known sneaker reselling apps and sites such as eBay , GOAT , and StockX . 
• Make a Budget: Decide how much money you are prepared to spend on buying sneakers to resell.
• Online presence: You may also begin reselling shoes by showcasing your sneaker collection on your own website or by using already-existing e-commerce platforms to streamline sales. Make sure your website is search engine optimized, and make use of social media to advertise your company and interact with potential customers.
• Local Events: Consider attending local sneaker conferences or events where you may display your inventory and network with other fans. Building a solid brand image via great customer service and dependable buying of goods can help you gain respect in the sneaker resale community.

Finding Sneakers to Resell: Where to Buy Used Sneakers?

Knowing where to buy used shoes may be really useful when looking for sneakers to resell just to avoid fake sneakers. Sneaker Reselling has become a popular way for sneakerheads and company owners to convert their love into a profit. However, finding reputable places to buy used shoes may be challenging.

Online Marketplaces: The major option is to look at internet markets dedicated just to reselling sneakers. Sneakerheads looking for original and high-quality secondhand sneakers are heading to sites such as Stadium goods , StockX , GOAT , eBay and Grailed . These systems provide a secure marketplace for both buyers and sellers, validating legitimacy and facilitating transactions.

Social Media Groups: Another option is social media platforms like Instagram or Facebook marketplace/groups dedicated to sneaker reselling. These networks frequently include people who are passionate about shoes and eager to sell their collections at reasonable costs. Networking inside these groups can lead to useful relationships with vendors who do not list on larger marketplaces.

Local thrift stores and consignment shops: It can also help you discover used sneakers to resell. While they may need more time to look through inventory, you may come across hidden gems at low costs that may provide a big profit margin when resold.

Attending sneaker conventions or trade events: This may allow you to contact merchants directly and discover rarely seen things that can’t usually be found elsewhere. These events bring together collectors, enthusiasts, and dealers under one roof, making it an ideal place to find rare or limited edition shoes.

How to resell sneakers for profit?

The basic and the best practices for sneaker reselling is to do your research and remain up to date on the current sneaker trends.

Discover which sneakers have a high resale value. This varies based on brand popularity, limited edition releases, partnerships, and general demand. Keep an eye on sneaker release schedules and internet forums where fans may debate upcoming releases.

Once you’ve found the sneakers with potential for profit, it’s time to buy them. This may be accomplished through a variety of ways, including retail stores, online raffles or releases, and even networking with other sneaker reseller who may have what you’re searching for.

Making contacts inside the sneaker world is critical for success in reselling. Networking with other fans might help you learn about new releases and maybe gain access to unique purchasing options.

After purchasing sought-after sneakers at retail price, it is time to resell them for a profit. Online marketplaces such as StockX , GOAT , and eBay are prominent sites for selling sneakers. 

Optimize accurate descriptions and high-quality photos to attract potential customers and provide informative descriptions and good images of the shoes.

Keep a competitive pricing, look for similar postings and establish competitive prices to boost the chances of a speedy sale.

You must be able to ship orders quickly and keep open communication with consumers to create a great shopping experience.

Must take feedback and reviews, encourage pleased customers to submit positive feedback and reviews to help you gain reputation as a merchant.

To optimize your earnings when reselling shoes, consider timing (selling during peak demand), marketing (highlighting distinctive qualities), and customer service.

Best Shoes to resell in 2024

Some of the best shoes to resell in 2024 would be:

Nike Air Jordan: Retro models, especially limited editions or collaborations, tend to have high resale value.

Adidas Yeezy: On the secondary market, Kanye West-designed shoes, particularly the more recent models and uncommon hues, may sell for costly amounts.

Nike SB Dunk high & Low : Collectors seek after both old and recent SB Dunk products, especially partnerships with companies or artists.

Nike Off-White: Collaborations between Nike and Virgil Abloh’s Off-White brand routinely command premium prices due to their distinctive style and restricted availability.

Nike Air Max : Certain Air Max models, such as limited editions or anniversary releases, can be sold profitably.

Adidas Originals: Some iconic Adidas models, like the Ultra-Boost, NMD, and collaborations with artists or designers, might be profitable on the resale market.

New Balance: Limited edition or collaborative releases from New Balance, particularly with companies like Concepts or J.Crew, might have a high resale value.

Asics Gel-Lyte series: Collectors seek collaborations and unique editions of Asics Gel-Lyte sneakers.

Conclusion:

Reselling sneakers is a special way to convert your love of shoes into a successful business and get into this sneaker culture. You can succeed in the sneaker resale market and handle it with confidence if you use the advice and techniques in this article.

These guidelines will help you launch a successful sneaker resale company and take advantage of the global market for sneakerheads. Sneaker resale has countless opportunities for expansion and financial gain, regardless of your goals as an entrepreneur or enthusiast trying to supplement your income.

Frequently Asked Questions

Q. is sneaker reselling profitable.

A . Yes! Sneaker reselling may be quite profitable. If you are lucky and you are good at observing the trend then you can even find yourself reselling a pair of sneakers you bought for $100 for $1,000! You only need to know which sneakers have that potential.

Q. Are you allowed to resell sneakers?

A. Yes, you are allowed to buy and resell sneakers. It’s not an illegal business as of now.

Q. What is the best sneakers resell site?

A. Some of the best resell shoes sites are  StockX , GOAT , and eBay , Stadium goods , Grailed .

Mohammad Yousaf

As a business student, Mohammad was thoroughly impressed with where the secondary market was heading for sneakers. He quickly realized that what used to be considered as a side hustle, was now the main income stream for many. He has studied the game ever since.

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How To Start A Reselling Business For Sneakers

In recent years, the sneaker market has exploded into a billion-dollar industry, fueled by a passionate consumer base of “sneakerheads” who collect, trade, and resell sneakers like valuable commodities.

With rare releases often selling out in seconds only to resurface on the resale market at MUCH higher prices, the business of reselling sneakers seems pretty sweet.

If you’re interested in starting a sneaker reselling business then, this comprehensive guide will teach you what you need to know about starting and growing a successful sneaker reselling business.

Understanding the Sneaker Reselling Business

What is a sneaker reselling business.

A sneaker reselling business is exactly as it sounds, purchasing sneakers at retail price or even below, and subsequently selling them for a profit on the secondary market.

This business can be conducted through various channels, including both online platforms and brick-and-mortar stores, so it’s perfect for anyone wanting to start a side-hustle.

The essence of this industry lies in leveraging your insider knowledge and expertise to identify coveted sneakers with limited availability or high demand before they are released to the public.

ng these sought-after sneakers directly from retailers or authorized distributors, resellers have the opportunity to secure them at their original retail price.

You’ll need deep knowledge about popular sneaker brands, collaborations between designers and celebrities, limited edition releases known as “drops,” and emerging fashion trends.

Successful sneaker entrepreneurs do their research on upcoming releases while closely monitoring changing consumer preferences in order to stay ahead of the curve.

But, a sneaker resale gig isn’t your only option, we’ve outlined the top 10 reselling business ideas here.

How Profitable is the Sneaker Business?

Like any business you start, profitability depends on several factors such as your initial investment, the time you dedicate, and your knowledge of the market.

However, with high-demand kicks like Yeezy’s or limited-edition Jordans often selling at over 200% profit , there’s significant earning potential.

Step 1: Getting Started

Identify your target market.

Before you embark on building your reselling business for sneakers, it is crucial to identify and understand your target market.

You need a clear understanding of who your potential customers are, also known as an ICP – Ideal Customer Profile.

Then you can effectively tailor your inventory purchases and marketing strategies to meet their needs and preferences.

One key segment within the sneaker resale market consists of super sneaker fans who are constantly on the lookout for rare and highly sought-after shoes.

To cater to true sneakerheads, it is essential to stay up-to-date with the latest trends in sneaker culture, identifying which models hold significant appeal among enthusiasts.

Engaging with online communities such as Reddit forums or social media groups dedicated to sneakers can provide valuable insights into this niche market’s preferences.

On the other hand, there is also a substantial portion of potential customers who fall into the category of casual buyers seeking trendy kicks (i.e. me!)

Casual shoppers may not have extensive knowledge about shoes but still appreciate fashionable footwear choices that align with current trends.

Step 2: Choosing the Right Sneakers to Resell

To truly thrive in this competitive business, it is crucial to invest time and effort into researching which brands and models hold the highest demand among enthusiasts and collectors.

Researching popular brands and models will allow you to identify those coveted releases that consistently drive fervent excitement among sneaker enthusiasts.

Keeping up with release dates is paramount in this fast-paced industry. The sneaker resale market operates on a timeline dictated by limited-edition drops, exclusive collaborations, and special editions released by various brands throughout the year.

Moreover, tracking trends within the sneaker community allows you to adapt your inventory selection accordingly. Styles may shift over time as new designs gain popularity while others fade out of favour.

Step 3: Setting up Your Business Structure

Decide whether you want to operate as a sole proprietorship, partnership, or corporation. Consider factors like tax implications, legal liability, and administrative costs.

To be honest though, if you’re just getting started then focus on making your first sale.

If you’re based in the UK, you only have to register as self-employed or pay taxes if your business is earning over £1000 a year.

Don’t use the technical aspects of setting up a business to put you off your side hustle!

How much money do you need to start reselling sneakers?

You’ll likely need a couple hundred dollars or pounds to get started buying your first pair or two.

The initial investment can vary widely depending on your goals and strategy. You can start small by flipping a couple of pairs or go big by investing in dozens of high-demand sneakers.

Step 4: Where to Buy Sneakers for Reselling?

When it comes to starting and growing a reselling business , one of the key aspects is knowing where to source your inventory. In this comprehensive guide, we will explore various avenues that can help you secure the most sought-after sneakers for resale.

One reliable option is brand stores during releases. Many popular sneaker brands have their own flagship stores or authorized retailers where they launch limited-edition drops.

By being present at these releases, you can get your hands on exclusive sneakers before they hit the market.

Online retailers also offer a vast selection of sneakers for resellers. Platforms such as Nike’s SNKRS app , Adidas’ website, or other well-known sneaker-flipping sites provide opportunities to purchase in-demand styles online.

These platforms often employ raffles or timed releases to ensure fairness among buyers.

Sneaker conventions are thriving events within the reselling community and you can find them on forums like Reddit .

Attending these gatherings provides an opportunity not only to meet fellow enthusiasts but also to network with potential suppliers and discover unique pieces that might be difficult to find elsewhere.

Lastly, collaborating with other resellers can be mutually beneficial when sourcing inventory. Building relationships with established individuals who already have access to desirable stock opens up new avenues for finding sought-after sneakers at competitive prices.

Tips for Buying Sneakers at a Lower Cost

One strategy to consider when looking to buy sneakers at a lower cost is buying in bulk.

Purchasing larger quantities of sneakers from wholesalers or direct suppliers often allows resellers to secure discounts, resulting in significant savings.

This approach not only helps maximize profit margins but also provides the opportunity to diversify inventory and cater to different customer preferences.

In addition to buying in bulk, utilizing specialized tools like “bots” can be advantageous for resellers aiming to secure highly sought-after shoes online before they sell out.

These automated software programs are designed to swiftly navigate through multiple websites, detect product availability, and complete purchases at lightning speed. By leveraging bots, resellers can increase their chances of successfully acquiring limited edition releases or popular sneaker drops that tend to sell out within minutes.

However, it’s important for aspiring sneaker resellers to exercise caution when using bots as some platforms strictly prohibit their use due to concerns over unfair advantages and potential abuse by malicious actors.

Therefore, it is crucial for resellers to thoroughly research and understand the terms of service on each platform before implementing such tools.

Step 5: Pricing Your Sneakers

Your selling price should cover your costs (purchase price, transaction fees, shipping) and include your desired profit margin.

However, if we want to keep things simple, then a good rule of thumb is to look at your competitors and see what the going resale price is for each particular shoe depending on the condition.

Step 6: Selling the Sneakers

Where to sell your sneakers.

Popular platforms include eBay, Grailed, StockX, GOAT, and Depop. You could also consider

launching your own website or physical store.

Related: How To Sell More On Depop

Creating Effective Listings

Good product photos and detailed descriptions can significantly increase your chances of making a sale. Create a recognizable brand that stands out from competitors and appeals to your target market.

Building Customer Relationships

Offer excellent customer service to build repeat business and positive reviews.

This way, word will spread throughout the sneaker community and your business will grow and grow!

Turning Your Passion into Profits

If you’re passionate about sneakers, turning it into a business can be immensely rewarding – both financially and personally.

With sneaker culture showing no signs of slowing down, the future of the sneaker reselling business looks promising for those willing to invest time and effort into understanding this dynamic market.

Reselling sneakers is not just about flipping shoes for profit; it’s about understanding culture and serving a community of like-minded individuals who share your passion for sneakers.

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Brett Helling is a gig economy expert who has been running his own small business for over 10 years.

How to Start Reselling Shoes: A Complete Guide For 2024

If you're wondering how to start reselling shoes for a profit, learn more about the sneaker resale market and how to break into it.

• Reselling sneakers can be highly profitable, making up to $100 per pair.
• You can start by finding shoes at thrift stores, online, or outlet sales.
• Market your sneakers via social media, brick-and-mortar stores, or aftermarket apps.
• Manage inventory and reinvest profits to grow your sneaker reselling business.

Table of contents

If you’re a sneakerhead looking to make your hobby a successful business or a savvy entrepreneur who found the sneaker reselling niche interesting, stick around.

Here you can read all about how to start reselling shoes and turn a profit on your finds.

How Profitable is Reselling Shoes?

There are hundreds of success stories about how flipping sneakers made someone a fortune.

Think of Benjamin Kapelushnik, who supplies sneakers to celebrities like DJ Khaled. He became a millionaire at age 16 because he found the right clientele, but he’s not a fluke.

Reselling shoes is a multi-billion dollar industry that reached about $2 billion in 2019. While there are big names in the industry, there’s plenty of success to share, even for smaller resellers.

You can expect to make anywhere between $50 and $100 per pahttps://www.youtube.com/watch?v=XfAs0lYflvMir of shoes if you have a good inventory.

Successful marketing strategies and knowing when to sell can also give you a leg up in the sneaker business, making four figures in one sale.

Depending on how much you sell and your seriousness, you could probably make about $15,000 a year from reselling shoes.

Why You Should Consider Reselling Shoes as a Side Hustle

Sneaker culture is becoming increasingly mainstream these days, and with it, the demand for new (and used) shoes is skyrocketing.

Reselling sneakers is an excellent way to make money if you’re already interested in athletic footwear and have a background in sales.

If you can find even a few sneakers to start, whether, from buy-and-sell groups on Facebook, thrifting, or outlet sales, you can start your sneaker reselling business in no time.

What You Need To Start A Sneaker Reseller Business

Starting a sneaker reselling business is as simple as having a lucky find at a thrift store or while online shopping and reselling it to someone else at a price above retail price.

That said, you need to have a few things figured out before you take the leap:

• A marketplace for your sneaker reselling business: This could be a social media website like Instagram or Facebook, an e-commerce website like eBay or StockX, or a brick-and-mortar shop.
• A storage unit or warehouse for the stock you’re selling: You could start the business from home and store your merchandise there, but once you grow, this becomes less feasible.
• Employees: Once your business grows, you might need to employ other people to help with the packaging, shipping, and handling of incoming orders to meet demand.

Do I Need a License to Resell Shoes?

You need to get a business license from the finance office in your city to resell shoes full-time.

That is unless you intend to resell shoes as a hobby or a part-time job and report your income as “hobby income” on your taxes.

Most states have a threshold for how much you can make before hobby income needs to be declared.

As for retail licensing, if you’re based in the United States, no law requires you to get a license to sell merchandise that you bought legally with your own money.

However, you might jump into murky waters if you intend to use the logos of the shoes you’re selling in your branding.

To stay out of trouble, refrain from using the name, logos, or branding material of the sneaker brands you’re selling in your promotional materials, both online and offline.

This should help you avoid legal gray areas.

How to Get Started Reselling Shoes in 4 Simple Steps

Selling sneakers isn’t at all complicated; it just requires tenacity and knowing how to manage your business and keep it running.

Here are the steps you need to take to get started selling shoes:

Step 1: Find Shoes to Buy and Sell

The first step to becoming a sneaker reseller is to acquire the sneakers you want to resell.

You can find your merchandise at different places, depending on whether you intend only to sell brand-new shoes or are open to reselling pre-owned sneakers.

If you’re looking to resell brand-new sneakers, you have multiple options available:

• Go to outlet stores and buy shoes at the retail price before flipping them for a profit. This only works with mid-level releases that aren’t super rare and don’t turn large profit margins.
• Wait in front of brand stores before a shoe drop to secure multiple pairs as soon as the store opens. This could be tricky, though, as some stores only allow one new pair of shoes per customer for limited edition releases.
• Find a store owner to keep you in the loop about any upcoming release date and help you secure the sneakers at retail price. This usually works if you intend to be a high-volume seller and not only focus on limited-edition shoes.
• Use bots to shop online for limited edition sneakers, which makes the competitive nature of shoe drops much easier to navigate.

If you intend to sell pre-owned sneakers, you have a few options as to where you can buy them:

Thrift stores

This one’s pretty common. Although now, with a simple Google search, any store attendant can figure out whether the Air Jordan brand sneakers they see are a classic.

They could then choose to keep them rather than let them go to some random shopper.

If you want to go that route, try to venture out of the thrift stores in your local area and look in a broader range, especially if you live in a large city.

You might luck into a few pairs that make it worth the trip to the outskirts.

But not everyone thinks a pair of old shoes is worth buying just because they’re limited edition. Condition matters a lot in the sneaker resale market.

Online marketplaces

Some sneakerheads fall on hard times and choose to part ways with their sneaker collection for a lower price.

You can keep an eye on eBay and Facebook Marketplace listings to find pre-owned sneakers in good condition for sale.

Directly from other collectors

Another sneaker reseller might consider selling some of their stock to free up space or to liquidate some of their inventory.

You might luck into that kind of deal through networking within the sneaker reselling industry.

Step 2: Market Your Stock

You’ve secured a few pairs to start your sneaker reselling business. Now it’s time to peddle your wares and find your customer base.

You have a few options for where you can sell shoes:

Brick and Mortar Store

Depending on real estate rental prices where you live, you might find a brick-and-mortar store a good upfront investment as a sneaker reseller.

This has the benefit of making buyers feel secure because your business has a real-life location and allows you to keep track of inventory much more easily.

Social Media

Many sneaker resellers have turned to social media as a solid option to market their merchandise.

Instagram, Facebook, and even TikTok can help you get your name out there and find your customers.

Starting an Instagram business account is simple. You can list the available sneakers and their sizes, then post pictures of them.

The same goes for Facebook groups and pages where you can find interested parties at every corner.

You can also utilize the sponsored posts feature to sell your shoes directly to potential buyers.

The downside of this method is that you could take some time to develop a following and reach your desired audience organically if you don’t intend to use paid ads.

Aftermarket Apps

The sneaker resale market has evolved in the past ten years at such a pace that aftermarket apps have become necessary to keep up with the demand on the secondary market.

These apps make the buying process much easier, helping customers compare prices, add up the shipping cost, and other aspects of the secondhand sneaker market.

These apps include:

With a name that comes from the term “Greatest of all time,” bestowed upon legendary athletes, GOAT sneakers, a leading aftermarket sneaker seller, was founded in 2015.

It caught the attention of global shoe market tycoon, Footlocker in 2019, securing a hefty investment.

GOAT sneakers have become a trustworthy platform where you can sell your merchandise and secure a customer base. It offers a buyer protection policy to help spot fake products and protect sneakerheads from fraud.

Since sneakers shifted from being consumer goods to becoming an investment, StockX treats them as such. The app, founded in Detroit in 2015, allows you to see what your merchandise is worth and how it’s appreciating in value in real time.

From a consumer standpoint, this is convenient because you can determine whether you’re getting the best price for the sneakers you want.

As for sellers , the upside is that you get paid as soon as your item is verified as authentic, even before it’s sold.

3. Stadium Goods

Another company founded in 2015, Stadium Goods is an aftermarket app that focuses on high-end and limited-edition merchandise.

It’s another platform that authenticates its stock by asking the seller to ship it and then paying them when it’s sold, consignment-style.

Unlike the previous examples, eBay is a more general option when it comes to selling merchandise.

That said, the new program that allows for an authenticity guarantee badge to appear next to your merchandise makes it much easier to resell on that platform.

The authentication process is free, and any returned items are inspected before they’re returned to the seller to avoid mishaps. This makes eBay a decent option for aftermarket sneaker sales.

Step 3: Manage Inventory

Once your business starts taking off, you’ll need to put a system in place to keep track of every pair of shoes you resell.

Aside from keeping track of your available inventory, it also becomes incredibly helpful when tax season rolls around.

Use a spreadsheet to mark down:

• All the shoes you have
• When they were acquired
• Their retail prices
• The price they go for
• When they were sold

This should help you catalog the most sought-after shoes and your earnings. It also lets you know which pairs are in low demand so you wouldn’t waste time on them.

Step 4: Reinvest in Your Business

As with any other venture flipping items, the ethos is “buy low, sell high.” However, huge profit margins don’t always land in your bank account as earnings.

After you’ve started reselling shoes with some success, you’ll quickly realize that to stay on top of the business, you should learn how to reinvest more money in it.

You can grow your business by buying new stock, marketing your business, and paying your employees’ wages.

If this is more than a side hustle, you’ll have to put in the necessary work.

Things to Consider When Building a Sneaker Reselling Business

Before you zero in on the sneaker business as your next gig, you should consider the following:

Sneaker Bots and Cook Groups

Shoe drops and limited edition releases have become a mainstay of the sneaker industry.

That drove resellers to great lengths to be able to secure new pairs of coveted shoes after the latest trend for their reselling business.

Enter bots, a new technology that automates the ordering process as soon as the hyped shoes are released.

These bots are designed to order a number of shoes by interacting with the website as a regular customer but much faster, with some taking as little as 0.2 seconds to complete a purchase.

There are frontend bots. These are browser extensions that do what a regular customer does but at a faster pace.

These are simpler to operate and cheaper but have a limitation of failing if the website crashes.

As for backend bots, they interact with the structure beyond the website’s façade, which makes them faster and better able to deal with increased demand on the website.

The downside is that they cost much more money, up to eight times the cost of a regular sneaker bot.

This type of bot can also be rented if you can’t afford to buy one.

But where can you acquire one of these bots?

Cook groups are exclusive Facebook groups and Discord channels that share the latest tips and tricks to get you ahead in the sneaker game.

They offer software purchases like bots and ideas that benefit newcomers to the sneaker reselling market.

They often require a monthly subscription that averages $50.

Seller Fees on Popular Shoe Reselling Platforms

If you’ve decided on reselling sneakers on one of the many reselling platforms, you should know that each one offers its services at a cost.

GOAT Seller Fees:

• United States: $5
• United Kingdom: $5
• Netherlands: $6
• Hong Kong: $10
• Finland: $10
• Slovenia: $12
• Romania: $12
• Austria: $6
• Cyprus: $24
• Slovakia: $6
• South Korea: $5
• Philippines: $10
• Bulgaria: $12
• Belgium: $6
• Singapore: $5
• Latvia: $12
• Portugal: $12
• Malaysia: $10
• Luxembourg: $10
• Thailand: $10
• Hong Kong (drop-off): $5
• Germany: $5
• Greece: $12
• Indonesia: $10
• Poland: $12
• Hungary: $12
• Czech Republic: $6
• Denmark: $10
• Sweden: $10
• Croatia: $12
• Estonia: $12
• Lithuania: $12
• Ireland: $12

This doesn’t include the commission fees that the platform decides according to the seller rating as follows:

• Seller rating of 90 or above: 9.5% commission fee + seller fee
• Seller rating between 70-89: 15% commission fee + seller fee
• Seller rating between 50-69: 20% commission fee + seller fee
• Seller rating below 50: 25% commission fee + seller fee

StockX Seller Fees:

• International Markets $12
• United States: $9
• Australia: AU$14
• Canada: CA$12
• Great Britain: £8
• Hong Kong: HK$75
• Japan: ¥1,300
• Mexico: $175
• New Zealand: NZ$18
• Singapore: SG$16
• South Korea: ₩12,000
• Switzerland: $11

The transaction fees on StockX are calculated based on the number of complete purchases or the amount of money you made through the platform according to the following levels:

• Level 1 : (N/A sales) 10.0% transaction fee
• Level 2 : (3 sales or $500 made): 9.5% transaction fee
• Level 3 : (6 sales or $1,500 made) 9% transaction fee
• Level 4 : (25 sales or $5,000 made) 8.5% transaction fee
• Level 5 : (250 sales or $30,000 made) 8% transaction fee

Overhead Costs

Selling sneakers comes with some overhead costs you should stay on top of if you intend to dominate your local market and branch out.

Aside from paying for the expensive shoes, you should also factor in the costs of shipping and handling, marketing, paying employee wages, and investing in a bot or cook group subscription.

The more you make money from sneaker reselling, the less it’ll make sense as a side hustle. Soon enough, it’ll replace your day job as your main income earner.

Frequently Asked Questions

How can i spot fake shoes.

Spotting a pair of fake shoes can be as easy as holding them in your hands and feeling the difference.

However, dupes have increasingly become better made, so a pair of authentic Nike shoes can differ very little from a pair of fake ones.

When in doubt, look up YouTube videos that show you an unboxing of the authentic pair in question. Then you’ll find what it’s supposed to look like up close and compare the pair you have with the authentic one.

As for online stores, fake shoes could come in the form of a “too good to be true” deal. In most cases, if you find the shoes for cheap or find lots of money sizes available, steer clear.

Is Reselling Sneakers Illegal?

No, it’s not. Reselling something you bought with your money doesn’t have any legal repercussions if you’re clearly stating that you’re a third-party seller and not an official retailer.

But you could get into legal trouble if you use the logos and other branding material of the brands you want to sell.

To avoid an unwelcome cease and desist order, avoid making any allusions to the brands unless in the context of the shoe specifications.

How Do Sneaker Resellers Get So Many Shoes?

In the sneaker world, resellers are willing to go anywhere to get the merchandise they need.

Camping outside stores, driving miles to an outlet that sells at retail prices, using bots to secure new releases, and networking with other resellers are all ways you can get as many shoes as other resellers.

The bigger a reseller becomes, the more they’re bold about their decisions about shoes to buy and sell. That means buying in larger quantities because they know the merchandise will easily move.

What Else Could You Resell?

• Furniture : Flipping furniture is a wonderful way to make money and save some beautiful pieces from the dumpster. If you have a knack for restoration, check this out!
• Concert Tickets : Reselling concert tickets is a profitable business if you’re willing to put in the work.
• Clothing : Just like reselling shoes, clothing has a huge potential for being a successful reselling business; it also helps the environment and promotes sustainability!

Wrapping Up

Reselling shoes could be an excellent side hustle to make extra money. You can start from your own garage and sell your shoes to begin.

With enough patience, time, and reinvestment, you should be able to put your hands on the hottest shoes on the market and sell them at a decent profit margin.

Also, if you are wondering if Kicks Crew is legit, find out in the link we provided.

So what do you think? Is reselling sneakers the right side hustle for you? Let us know in the comments below and share this article if you liked it!

Brett Helling is the founder and owner of Gigworker.com. Having worked in the gig economy for nearly a decade, he has mastered freelance, remote, and app-based work. You can learn more about his journey in his book, "Gigworker: Independent Work and the State of the Gig Economy", now available on Amazon.

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How to Start a Sneaker Business: Guide for Beginners

Step 3: Establishing a solid inventory

Step 3: pricing and sales strategies, step 3: navigating the reselling aspect.

Are you passionate about sneakers and ready to turn your love for sneakers into a thriving business? Starting a sneaker business can be both exciting and rewarding, offering opportunities to blend creativity with entrepreneurship. In this guide, we’ll explore essential tips and strategies to help beginners navigate the dynamic world of sneaker retail. From understanding market trends and sourcing inventory to branding and marketing, you’ll gain insights that will set you on the path to success. Whether you’re looking to open a physical store, launch an online shop, or start a reselling venture, the sneaker industry is ripe with potential for those who are dedicated, knowledgeable, and ready to make their mark.

How much does it cost to start a sneaker business?

How to start a sneaker company?

• Research and planning: Conduct market research to identify your niche and target audience. Create a business plan outlining your strategy, budget, and goals.
• Brand development: Choose a unique brand name, design a logo, and develop your brand identity.
• Product sourcing: Decide whether to manufacture your own sneakers or source them from existing brands. Establish relationships with manufacturers or suppliers.
• Legalities: Register your business, obtain necessary licenses and permits, and protect your brand with trademarks.
• Online presence: Build a professional website and set up social media profiles. Consider using ecommerce platforms like Amazon.
• Marketing: Develop a marketing strategy to promote your brand through social media, influencers, and online advertising.
• Sales channels: Choose your sales channels, whether it’s online, retail stores, or pop-up shops.
• Launch : Start selling your products, monitor performance, and adjust strategies as needed.

Is selling sneakers profitable?

How much money do you need to start selling sneakers?

Looking to sell online?

Create your custom online store in minutes with 10Web AI Ecommerce Website Builder and take your business online.

Stage 1: Planning your sneaker business

Starting a sneaker business requires careful planning to stand out in a competitive market. Choose a catchy name that reflects your passion, research market trends and customer preferences, and identify your target audience. Analyze competitors to find market gaps, develop a unique brand identity, and create a detailed business plan to guide your growth and budget.

Step 1: Understanding the sneaker market

To start a sneaker business, you need to understand the sneaker market. This includes knowing current trends, identifying your target audience, and analyzing your competition.

Market research and trends

You must start with market research . This means looking at the sneaker market to see what is popular. Follow industry trends by reading fashion blogs, magazines, and social media. Look for new styles and brands that are gaining attention. Use tools like Google Trends to see what people are searching for. This helps you understand market demand .

Trends to watch:

• Vintage styles : Old-school designs are making a comeback.
• Sustainability : Eco-friendly materials are in high demand.
• Athleisure : Sneakers used for both sports and casual wear are popular.

Identifying your target audience

Knowing your target audience is key. Think about who will buy your sneakers. Are they teenagers, young adults, or older people? Each group has different tastes and needs.

Consider these factors:

• Age : Younger people may prefer flashier designs, while older shoppers may look for comfort.
• Gender : Men and women tend to have different preferences.
• Lifestyle : Are your customers athletes, fashion enthusiasts, or casual wearers?

You can do surveys and social media polls to gather information. Your goal is to find a niche that you can serve well.

Analyzing competition and demand

Analyzing competition helps you understand what other businesses are doing. Look at successful sneaker companies and see what they are offering. This gives you ideas on how to set your business apart.

Steps to analyze competition:

• Identify competitors : List other sneaker businesses in your area or online.
• Review their products : See what brands and styles they sell.
• Study their marketing : Look at their social media, ads, and promotions.
• Compare prices : Check if they are offering cheaper or more expensive options than you plan to.

Next, assess market demand . Use keyword research tools to see what people are searching for in sneakers. Join forums and online groups where sneaker enthusiasts discuss their needs and preferences. This will help you pinpoint gaps in the market that you can fill.

Understanding the sneaker market involves thorough research and careful planning. Keep up with the latest trends, know your audience, and analyze your competition to build a successful sneaker business.

Step 2: Building your business foundation

Starting a sneaker business requires careful planning, securing the necessary funds, and ensuring you meet all legal requirements. Laying a solid foundation will make your business more likely to succeed and grow.

Drafting a business plan

A solid business plan is the blueprint for your sneaker business. Start by defining your business goals . What do you want to achieve in the short and long term?

Outline your product offerings and pricing strategy . Decide on the types of sneakers you will sell, whether they’re limited editions, hard-to-find models, or mainstream brands. Set competitive prices that attract customers but also ensure profitability.

Include a marketing plan . Detail how you’ll market your brand using social media, collaborations with influencers, and SEO-friendly content. Lastly, make financial projections . Estimate your initial costs, expected revenues, and profits. This will help you see if your business idea is financially viable.

Securing funding and budgeting

To start your sneaker business, you’ll need capital. Evaluate how much money you need to cover startup costs like inventory, marketing, and software. Investing wisely is crucial.

Consider various funding options . Personal savings, loans from family and friends, or small business loans are some avenues. You may also explore venture capital if you have a unique business model. Budgeting is key. Allocate funds carefully, preparing for both expected and unforeseen expenses.

Create a detailed budget listing your initial and ongoing expenses. Track spending closely and adjust as needed. Setting a buffer can help you handle unexpected costs without affecting cash flow.

Navigating licenses and legal requirements

Starting a sneaker business involves understanding the legal landscape. Begin by registering your business and choosing a structure that fits your needs (like LLC or sole proprietorship).

Obtain necessary licenses . You may need a general business license, sales tax permit, and possibly resale certificates depending on your location. Seek advice from a legal professional to ensure you comply with local, state, and federal regulations.

Consider trademarking your brand name and logo. This protects your brand identity and prevents others from using it without permission. Staying informed about legal requirements helps you avoid penalties and ensures smooth operation.

Creating a strong inventory involves sourcing high-quality sneakers from reliable suppliers, efficiently managing your inventory, and utilizing effective software tools.

Sourcing sneakers from suppliers

Finding the right suppliers is important. Start by researching and identifying reliable suppliers or manufacturers who produce high-quality sneakers. Look for those who offer competitive pricing and have a good reputation in the industry.

Visit trade shows and online marketplaces to discover new suppliers. Don’t forget to request samples so you can assess the quality of the sneakers before making large orders. Building strong relationships with suppliers can also lead to better terms and priority access to limited edition releases.

Consider working with multiple suppliers to diversify your product range. This helps minimize the risk of inventory shortages and ensures you always have popular models in stock.

Inventory management techniques

Effective inventory management ensures you have the right products available at the right time. Start by setting up a system to track your stock levels. This can be as simple as a spreadsheet or as advanced as specialized inventory management software.

Regularly perform stock counts to prevent discrepancies. Implement a first-in, first-out (FIFO) method to keep your inventory fresh and reduce the risk of outdated products. Categorize your inventory by product type, size, and color to make it easier to organize and locate items.

Keep an eye on trends and seasonality. Understanding which sneakers are in demand during different times of the year can help you plan your purchases and avoid overstocking.

Investing in inventory software

Using inventory management software can streamline your operations. Look for software that offers real-time tracking, automated restock alerts, and detailed reporting features. These tools can help you make data-driven decisions and improve your overall efficiency.

Many tools offer integration with ecommerce platforms, which allows for seamless order processing and inventory updates. One of the inventory management tools you can use comes with the 10Web Ecommerce Website Builder , where you will be able to manage your inventory and your website from a single platform. Additionally, 10Web also provides a WooCommerce hosting plan, where you will enjoy an AI WooCommerce Builder to create secure websites that are fast.

Stage 2: Putting your plan into action

Now that you have a solid plan, it’s time to bring your sneaker business to life. Start by setting up an online store and craft a strong brand identity for your business. Additionally, set pricing and sales strategies to increase your profits.

Step 1: Creating a strong brand identity

Creating a memorable brand identity is essential to stand out in the sneaker industry. This section covers developing your sneaker brand, ensuring authenticity, and creating brand awareness.

Developing your sneaker brand

• Define your values: What does your brand stand for? Think about things like quality, creativity, and sustainability. Your values will guide every decision you make.

• Design an eye-catching logo: Your logo should be simple yet powerful. It should instantly convey your brand’s identity.
• Develop a consistent aesthetic: Use specific colors, fonts, and styles across all your marketing materials. Consistency helps your audience recognize and remember your brand.
• Craft your brand story: Share why you started this sneaker business, your passion for sneakers, and what makes your brand unique. This helps customers connect with you on a personal level.

Importance of authenticity

Build trust: Customers are more likely to support a brand they trust. Always be honest in your advertising, product descriptions, and customer interactions.

Stay true to your values: Don’t just talk about your values; live them. If you value sustainability, make sure your products and practices reflect that.

Be transparent: Tell your customers where your materials come from, how your sneakers are made, and any challenges you face. Transparency builds credibility.

Engage with your audience: Respond to comments and messages on social media. Show that there’s a real person behind the brand.

Share behind-the-scenes content: Let your audience see the process of making your sneakers. Authentic content strengthens your brand image.

Creating brand awareness

Host events and giveaways: These can drive interest and excitement around your brand. Events can be online or in-person, depending on where your audience is.

Invest in quality content: Professional photos and videos of your sneakers help attract attention. High-quality content makes your brand look more credible and appealing.

Utilize email marketing: Send newsletters to keep your audience updated on new releases, special offers, and events. Personalized emails can also encourage repeat business.

Step 2: Creating an online presence

To make your sneaker business successful, you need a strong online presence. This involves setting up a user-friendly ecommerce store for sneakers and using social media to market your brand effectively.

Setting up your ecommerce platform

Having an easy-to-navigate website is crucial. With tools like 10Web’s AI Website Builder, you can generate a customized sneaker store quickly . This platform allows you to use a drag-and-drop editor, making it simple to design, even if you have no coding skills.

The AI will generate a tailored website for you. Customize the layout, design, and content to fit your brand identity.

Leveraging social media platforms

Social media is key to attracting and engaging with customers. Start by creating accounts on popular platforms like Instagram and Facebook Marketplace . Post regular updates about new releases, sales, and events. Use high-quality photos and engaging content to catch the eye of potential buyers.

Collaborate with influencers and sneaker enthusiasts to reach a broader audience. Run targeted ads to increase visibility and drive traffic to your ecommerce site. Engage with your audience by responding to comments and messages promptly.

Utilize features like Facebook Marketplace to list your products and make it easy for users to purchase directly through the platform. This increases your reach and provides additional sales channels for your business.

Building a strong online presence is essential for the growth of your sneaker business. By focusing on a solid website and active social media engagement, you’ll be well on your way to success.

Setting the right price and choosing the best sales channels are key to launching a successful sneaker business. You need to balance competitiveness with profitability and ensure your products reach the right audience.

Competitive pricing techniques

To start, research the market thoroughly. Check prices on eBay , StockX , and GOAT to understand current trends. Use these platforms to see what similar sneakers are selling for.

Offer promotions and limited-time discounts to attract customers.

Consider price matching well-known competitors to stay competitive. Bundling products can also help to increase sales. Always keep in mind the costs of acquiring inventory and other business expenses.

Maximizing profit margins

To maximize profit margins, you need to buy sneakers at the best prices. Look for bulk purchasing options or wholesalers to lower costs per unit.

Enhance your value proposition by creating a unique brand identity. This can justify a higher price. Try not to undercut your prices too much, as it can harm your profit margins.

Stage 3: Promoting your business

Promoting your sneaker business is about attracting customers and building your brand. Start by leveraging social media platforms like Instagram and Facebook, posting regularly and engaging with followers. Collaborate with influencers to reach a wider audience and advertise your user-friendly, visually appealing website. Use email marketing to send newsletters with updates and exclusive discounts. Participate in local events to network and hand out promotional materials. Finally, invest in SEO to increase your website’s visibility in search results. Effective promotion will help you build a loyal customer base and grow your brand.

Step1: Developing a marketing plan

Creating a strong marketing plan is key to starting a successful sneaker business. This plan will help you reach your target market and build your brand.

Steps to develop your marketing plan:

• Identify your target market: Know who your customers are. Think about their age, lifestyle, and what kind of sneakers they like.
• Analyze your competition: Look at what other sneaker businesses are doing. Learn from their successes and mistakes.
• Set your marketing goals: These should be specific, measurable, achievable, relevant, and time-based (SMART). For example, Increase social media followers by 20% in three months .
• Choose your marketing channels: Decide where you’ll promote your sneakers. This can include social media, email marketing, and your own website.
• Create engaging content: Share stories, photos, and videos that show your sneakers in action. Content should resonate with sneaker enthusiasts and casual shoppers.
• Develop a promotion strategy: Plan sales, discounts, and special offers. Consider collaborating with influencers or running online ads.
• Plan your budget: Know how much you can spend on marketing and stick to it. Make sure to allocate funds for different channels.
• Implement your plan: Start your marketing activities. Monitor their performance to see what’s working.
• Measure and adjust: Track your results regularly. Use analytics tools to see which strategies bring the best results. Adjust your plan as needed.

Step 2: Engaging with the sneaker community

Engaging with the sneaker community is key to growing your sneaker business. Build connections through conventions, social media, and influencer collaborations, while creating a loyal customer base.

Involvement in sneaker conventions

Participating in sneaker conventions is a great way to connect with other sneaker enthusiasts. These events allow you to showcase your products, gain exposure, and learn about new trends. One of the popular conventions is Sneaker Con .

Set up an engaging booth to draw attendees. Have a mix of popular models and unique finds. Offering exclusive convention deals is also a good strategy. Additionally, use these events to network, exchanging contact details and building relationships with other vendors and potential customers.

Connecting with sneakerheads and influencers

To grow your presence, you need to connect with sneakerheads and influencers on social media platforms like Instagram, and TikTok. These individuals can help amplify your brand to a broader audience.

Identify influencers who align with your brand values. Reach out to them with collaboration proposals, such as sponsorships, giveaways, or featured posts. Engaging content, like unboxing videos or reviews, can attract more followers. Also, join online sneaker communities and forums to participate in discussions and share insights.

Building a loyal customer base

A loyal customer base is vital for sustained success. Start by providing excellent customer service and engaging directly with your audience on social media. Respond to comments, ask for feedback, and resolve issues promptly.

Offer loyalty programs and exclusive perks to repeat customers. Keep your followers updated with the latest releases and upcoming events through newsletters and social media updates. Encourage user-generated content by asking customers to share their sneaker photos with your products, using branded hashtags. This builds a sense of community and keeps your customers coming back.

Navigating the reselling aspect of a sneaker business involves understanding how to resell sneakers, using effective reselling strategies, and dealing with sneaker bots and other challenges.

Understanding sneaker reselling

Sneaker reselling is about buying and selling sneakers for a profit. It’s essential to know what makes certain sneakers valuable. Limited editions, collaborations, and exclusive releases often have high resale values.

Research is key. Follow trends in the sneaker resale market by keeping an eye on social media, leading sneaker websites, and forums. Try to understand what buyers want and why certain sneakers are in demand. Learning these basics can help you choose which sneakers to invest in.

Strategies for sneaker reselling

Effective strategies can maximize your profits. One method is to buy low and sell high . Look for deals and sales where you can purchase sneakers at lower prices. Another approach is to build relationships with suppliers and retailers to get access to exclusive drops.

Timing is crucial. Selling your sneakers when they are most in demand can fetch higher prices. Maintain a clean inventory by storing sneakers properly and keeping them in mint condition. This helps to retain their value.

Dealing with bots and challenges

Sneaker bots are programs used to automate the process of buying multiple pairs of sneakers online quickly. To compete, you must understand how bots work and how to tackle them. Investing in your own sneaker bot might be necessary to compete with other resellers.

Challenges include:

• Counterfeit products: Always verify the authenticity of sneakers. Use trusted suppliers and double-check goods before reselling.
• Market fluctuations: The value of sneakers can change rapidly. Stay updated on market trends to make informed decisions.
• High demand and fast sell-outs: Popular releases can sell out in seconds. Be prepared and quick during such events to secure pairs before they are gone.

By managing these challenges effectively, you can keep your sneaker reselling business running smoothly.

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How to Start a Sneaker Business

Starting a sneaker business can be very profitable. With proper planning, execution and hard work, you can enjoy great success. Below you will learn the keys to launching a successful sneaker business.

Importantly, a critical step in starting a sneaker business is to complete your business plan. To help you out, you should download Growthink’s Ultimate Business Plan Template here .

Download our Ultimate Business Plan Template here

14 Steps To Start a Sneaker Business :

• Choose the Name for Your Sneaker Business
• Develop Your Sneaker Business Plan
• Choose the Legal Structure for Your Sneaker Business
• Secure Startup Funding for Your Sneaker Business (If Needed)
• Secure a Location for Your Business
• Register Your Sneaker Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Sneaker Business
• Buy or Lease the Right Sneaker Business Equipment
• Develop Your Sneaker Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Sneaker Business
• Open for Business

1. Choose the Name for Your Sneaker Business

The first step to starting a sneaker business is to choose your business’ name.  

This is a very important choice since your company name is your brand and will last for the lifetime of your business. Ideally you choose a name that is meaningful and memorable. Here are some tips for choosing a name for your sneaker business:

• Make sure the name is available . Check your desired name against trademark databases and your state’s list of registered business names to see if it’s available. Also check to see if a suitable domain name is available.
• Keep it simple . The best names are usually ones that are easy to remember, pronounce and spell.
• Think about marketing . Come up with a name that reflects the desired brand and/or focus of your sneaker business.

2. Develop Your Sneaker Business Plan

One of the most important steps in starting a sneaker business is to develop your startup business plan template . The process of creating your plan ensures that you fully understand your market and your business strategy. The plan also provides you with a roadmap to follow and if needed, to present to funding sources to raise capital for your business.

Your business plan should include the following sections:

• Executive Summary – this section should summarize your entire business plan so readers can quickly understand the key details of your sneaker business.
• Company Overview – this section tells the reader about the history of your sneaker business and what type of shoe store business you operate. For example, are you a retail sneaker store, manufacturer, online store, or a sneaker boutique?
• Industry Analysis – here you will document key information about the sneaker industry. Conduct market research and document how big the industry is and what industry trends are affecting it.
• Customer Analysis – in this section, you will document who your ideal or target market are and their demographics. For example, how old are they? Where do they live? What do they find important when purchasing products like the ones you will offer?
• Competitive Analysis – here you will document the key direct and indirect competitors you will face and how you will build competitive advantage.
• Marketing Plan – your marketing plan should address the 4Ps: Product, Price, Promotions and Place.
• Product : Determine and document what products/services you will offer 
• Prices : Document the prices of your products/services
• Place : Where will your business be located and how will that location help you increase sales?
• Promotions : What promotional methods will you use to attract customers to your sneaker business? For example, you might decide to use pay-per-click advertising, public relations, search engine optimization and/or social media marketing.
• Operations Plan – here you will determine the key processes you will need to run your day-to-day operations. You will also determine your staffing needs. Finally, in this section of your plan, you will create a projected growth timeline showing the milestones you hope to achieve in the coming years.
• Management Team – this section details the background of your company’s management team.
• Financial Plan – finally, the financial plan answers questions including the following:
• What startup costs will you incur?
• How will your sneaker business make money?
• What are your projected sales and expenses for the next five years?
• Do you need to raise funding to launch your business?

Finish Your Business Plan Today!

3. choose the legal structure for your sneaker business.

Next you need to choose a legal structure for your sneaker business and register it and your business name with the Secretary of State in each state where you operate your business.

Below are the five most common legal structures:

1) Sole proprietorship

A sole proprietorship is a business entity in which the shoe store owner and the business are the same legal person. The owner of a sole proprietorship is responsible for all debts and obligations of the business. There are no formalities required to establish a sole proprietorship, and it is easy to set up and operate. The main advantage of a sole proprietorship is that it is simple and inexpensive to establish. The main disadvantage is that the owner is liable for all debts and obligations of the business.

2) Partnerships

A partnership is a legal structure that is popular among small businesses. It is an agreement between two or more people who want to start a sneaker business together. The partners share in the profits and losses of the business. 

The advantages of a partnership are that it is easy to set up, and the partners share in the profits and losses of the business. The disadvantages of a partnership are that the partners are jointly liable for the debts of the business, and disagreements between partners can be difficult to resolve.

3) Limited Liability Company (LLC)

A limited liability company, or LLC, is a type of business entity that provides limited liability to its owners. This means that the owners of an LLC are not personally responsible for the debts and liabilities of the business. The advantages of an LLC for a sneaker business include flexibility in management, pass-through taxation (avoids double taxation as explained below), and limited personal liability. The disadvantages of an LLC include lack of availability in some states and self-employment taxes.

4) C Corporation

A C Corporation is a business entity that is separate from its owners. It has its own tax ID and can have shareholders. The main advantage of a C Corporation for a sneaker business is that it offers limited liability to its owners. This means that the owners are not personally responsible for the debts and liabilities of the business. The disadvantage is that C Corporations are subject to double taxation. This means that the corporation pays taxes on its profits, and the shareholders also pay taxes on their dividends.

5) S Corporation

An S Corporation is a type of corporation that provides its owners with limited liability protection and allows them to pass their business income through to their personal income tax returns, thus avoiding double taxation. There are several limitations on S Corporations including the number of shareholders they can have among others.

Once you register your sneaker business, your state will send you your official “Articles of Incorporation.” You will need this among other documentation when establishing your banking account (see below). We recommend that you consult an attorney in determining which legal structure is best suited for your company.

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4. Secure Startup Funding for Your Sneaker Business (If Needed)

In developing your sneaker business plan, you might have determined that you need to raise funding to launch your business. 

If so, the main sources of funding for a sneaker business to consider are personal savings, family and friends, credit card financing, bank loans, crowdfunding and angel investors. Angel investors are individuals who provide capital to early-stage businesses. Angel investors typically will invest in a sneaker business that they believe has high potential for growth.

5. Secure a Location for Your Business

You will need to find a location for your sneaker business. Your choice of location will depend on whether you will be 1) manufacturing your sneakers at this location, 2) selling sneakers at retail and/or wholesale at your location and/or 3) distributing sneakers from your location.

If you will be manufacturing and/or distributing sneakers, you will want to look for a low cost space that is conveniently located for your staff. Conversely, if you will be selling sneakers at retail from your location, you will need to conduct market research to find the best location based on where your target customers live and/or shop. For example, you might choose a retail space in a busy shopping center to draw lots of foot traffic.

6. Register Your Sneaker Business with the IRS

Next, you need to register your business with the Internal Revenue Service (IRS) which will result in the IRS issuing you an Employer Identification Number (EIN).

Most banks will require you to have an EIN in order to open up an account. In addition, in order to hire employees, you will need an EIN since that is how the IRS tracks your payroll tax payments.

Note that if you are a sole proprietor without employees, you generally do not need to get an EIN. Rather, you would use your social security number (instead of your EIN) as your taxpayer identification number.

7. Open a Business Bank Account

It is important to establish a bank account in your sneaker business’ name. This process is fairly simple and involves the following steps:

• Identify and contact the bank you want to use
• Gather and present the required documents (generally include your company’s Articles of Incorporation, driver’s license or passport, and proof of address)
• Complete the bank’s application form and provide all relevant information
• Meet with a banker to discuss your business needs and establish a relationship with them

8. Get a Business Credit Card

You should get a business credit card for your sneaker business to help you separate personal and business expenses.

You can either apply for a business credit card through your bank or apply for one through a credit card company.

When you’re applying for a business credit card, you’ll need to provide some information about your business. This includes the name of your business, the address of your business, and the type of business you’re running. You’ll also need to provide some information about yourself, including your name, Social Security number, and date of birth.

Once you’ve been approved for a business credit card, you’ll be able to use it to make purchases for your business. You can also use it to build your credit history which could be very important in securing loans and getting credit lines for your business in the future.

9. Get the Required Business Licenses and Permits

You will need a business license, a seller’s permit, and a resale license. You may also need a zoning permit if your business is located in a commercial area. Contact your local government office for more information.

10. Get Business Insurance for Your Sneaker Business

The type of insurance you need to operate a sneaker business will depend on the scope of your operation. 

Some business insurance policies you should consider for your sneaker business include:

• General liability insurance : This covers accidents and injuries that occur on your property. It also covers damages caused by your employees or products.
• Workers’ compensation insurance : If you have employees, this type of policy works with your general liability policy to protect against workplace injuries and accidents. It also covers medical expenses and lost wages.
• Commercial property insurance : This covers damage to your property caused by fire, theft, or vandalism.
• Business interruption insurance : This covers lost income and expenses if your business is forced to close due to a covered event.
• Professional liability insurance : This protects your business against claims of professional negligence.

Find an insurance agent, tell them about your business and its needs, and they will recommend policies that fit those needs. 

11. Buy or Lease the Right Sneaker Business Equipment

To start a sneaker business, you will need some basic equipment. This includes a computer, phone, and printer to market your products, as well as a shipping scale, boxes, and packing materials to ship your sneakers.

12. Develop Your Sneaker Business Marketing Materials

Marketing materials will be required to attract and retain customers to your sneaker store.

The key marketing materials you will need are as follows:

• Logo : Spend some time developing a good logo for your sneaker business. Your logo will be printed on company stationery, business cards, marketing materials and so forth. The right logo can increase customer trust and awareness of your brand.
• Website : Likewise, a professional sneaker business website provides potential customers with information about the products you offer, your company’s history, and contact information. Importantly, remember that the look and feel of your website will affect how customers perceive you.
• Social Media Accounts : establish social media accounts in your company’s name. Accounts on Facebook, Twitter, LinkedIn and/or other social media platforms will help customers and others find and interact with your sneaker business.

13. Purchase and Setup the Software Needed to Run Your Sneaker Business

To run a sneaker business, you will need business software such as accounting software, customer relationship management (CRM) software, and inventory management software. You may also need software to design and create your sneakers, such as computer-aided design (CAD) software. In addition, you will need to have a website to sell your sneakers online.

14. Open for Business

You are now ready to open your sneaker business. If you followed the steps above, you should be in a great position to build a successful business and know everything you need about how to open a sneaker store. If you want to know how to start a shoe reselling business or how to start sneaker reselling, follow the same steps above to ensure your success. Below are answers to frequently asked questions that might further help you.

How to Finish Your Sneaker Business Plan in 1 Day!

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With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

How to Start a Sneaker Business FAQs

Is it hard to start a sneaker business.

No, it is not too hard to start a sneaker business because there are few barriers to entry. You need a good idea, some capital, and a manufacturing partner. The market for sneakers is extremely competitive, so you need to have a business plan and be able to execute well.

How can I start a sneaker business with no experience?

The best way to start a sneaker business with no experience is to do some research and learn as much as you can about the industry. You should also reach out to other entrepreneurs in the space for advice and mentorship. Finally, be prepared to put in a lot of hard work to make your business successful.

What type of sneaker business is most profitable?

The most profitable type of sneaker business is the retail business. They tend to have more control over their prices, which allows them to charge more for their products. Additionally, retailers typically have a large selection of sneakers available, which increases the chances that customers will find what they are looking for.

How much does it cost to start a sneaker business?

It costs around $10,000-$50,000 to start a sneaker business. You will need to purchase a good amount of inventory, as well as pay for some business licenses and fees. You will also need to set up a website and invest in marketing in order to get your business off the ground.

What are the ongoing expenses for a sneaker business?

There are a few ongoing expenses associated with a sneaker business. One of the main expenses is the cost of inventory. This includes the cost of the sneakers, the cost of shipping, and the cost of storage. Another major expense is the cost of marketing, advertising, and promoting the business. Finally, there is the cost of employee salaries and benefits.

How does a sneaker business make money?

A sneaker business makes money by selling sneakers to customers in a brick and mortar store, clothing stores, or in online stores . They may also make money by licensing their brand to online retailers or other companies that are selling shoes . Some businesses also earn from flipping sneakers and sneaker reselling.

Is owning a sneaker business profitable?

Yes, owning a sneaker business can be profitable. With the sneaker culture , sneakers are popular with people of all ages, and they often have a high resale value. In addition, the popularity of sneakers has led to a rise in demand for customized sneakers, which can be very profitable. Finally, the sneaker industry is growing rapidly, so there is potential for significant profits in the future.

Why do sneaker businesses fail?

One main reason shoe stores fail could be that the sneakers are not of good quality, and as a result, people do not want to buy them. Another reason could be that the company is not able to produce enough sneakers to meet demand, which results in shortages and lost sales. Additionally, if the company is not able to keep up with the latest trends, their sneakers may quickly become outdated.

Other Helpful Business Plan Articles & Templates

Business Idea: Start A Sneaker Reseller Business in 2024

Avg Monthly Revenue $37.5K Avg Startup Costs $35.3K Score 74 Avg Revenue $37.5K/month Min Revenue $1K/month Max Revenue $140K/month Avg Days To Build 213 days Avg Revenue $37.5K/month Min Revenue $1K/month Max Revenue $140K/month Avg Days To Build 213 days

Sneaker reselling is a pretty great way to make money.

As a sneaker reselling business, you can purchase shoes directly from retailers or manufacturers and resell them to consumers at a profit.

The secret to a successful sneaker reselling business is to buy low and sell higher. You can start an online sneaker reselling business or sell the sneakers locally.

To maximize the profit margins, it might be worth holding out the best sneaker brands until the demand is high. Sometimes, the best deal on sneakers is when they have sold out.

Revenue & Profitability

How much do sneaker reseller businesses make?

• On average, successful sneaker reseller businesses report $450K/year in revenue .
• 100% of sneaker reseller businesses report being profitable .

Startup Costs

How much does it cost to start a sneaker reseller business?

• It can cost as low as $5,000 to start a sneaker reseller business.
• It can cost as high as $120,000 to start a sneaker reseller business.

Learn more about the costs of a sneaker reseller business .

Examples Of Successful Sneaker Reseller Businesses

Successful sneaker reseller business businesses and case studies

Founder Kola Tytler managed to build a profitable business, Dropout, worth over $2.5 million by selling limited edition sneakers and streetwear, despite having no prior experience and juggling medical school; the company saw over 50,000 in-store visitors and over $100k in sales in December 2021 alone and raised €750k via equity crowdfunding in 6 days.

This case study follows founder Chris Casseday's journey in creating 513 Kicks, an online sneaker shop that went from sporadic income to an average profit of $2,000 per month within two years through strategic branding, SEO, social media, and email marketing.

See full list of successful sneaker reseller businesses .

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Reselling Shoes: How I Make $10,000 a Month Flipping Sneakers

This contribution comes from JV Ortiz, who found side hustle success in the world of buying and selling sneakers. He’s been at this business for two years and actually quit his job to pursue this venture full-time .

(And at $10k a month, I don’t blame him!)

To go deeper, JV has co-authored a detailed guide on how to break into the sneaker flipping game. You can use code SIDEHUSTLENATION to take 12% off . 

Take it away, JV!

Join the Free 5-Day $500 Challenge. I'll show you step-by-step how to add $500 to your bottom line.

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From $1 T-Shirts to $1,000 Sneakers: My Reselling Story

Buy low, sell high, my first profitable flips: starting with $1 t-shirts, applying the 10x rule, discovering the sneaker aftermarket, scaling up the sneaker flipping operation, the shoe reselling industry, what shoes to buy, where do you buy these shoes to resell, where’s the best place to resell shoes, some common and costly mistakes, how do you deal with fakes, how do you manage inventory, what’s next, suggested playlist: flipping profits, used shoes and boots, clearance arbitrage, flea market finds, stocks and options, looking for more side hustle help.

As someone who always had an entrepreneurial ambition and a hustler’s mindset, I was craving the right environment to really reach my potential.

I had seen documentaries about such environments that were meritocracies like the Chicago Mercantile Exchange, where formal education didn’t matter at all. In this realm, people were paid based on their trading performance, making millionaires out of some from blue collar backgrounds.

Because I was so inspired by traders, I first tried my luck trading stocks — but ultimately lost money.

Still the opportunity to make money like traders do, by buying low and selling higher, made a lot of sense to me.

I decided that, rather than dealing with speculating market forecasts (i.e. actually gambling), I should sell things that real people actually buy.

And I was attracted to the idea of reselling as a hustle because there is no need to build a brand from the ground up.

Instead, you can piggyback on the popularity of existing brands. With this new strategy in mind, I headed for the clearance racks at local discount clothing stores and thrift shops, looking for brand-name items that I could sell at a profit on eBay .

I started to develop an idea of what brands resold for, and realized that on eBay, brand new items were selling below retail prices, so to make a profit with my used inventory I would have to find a steep discount.

Note: flipping sneakers made it into our list of top side hustles for the year!  You can watch it below…

At thrift stores, I could pick up t-shirts for $1 or $2 and sell them for about $10.

I was able to make money doing this, but it was nowhere near enough to reach my goal of matching the current paycheck. (At the time, I was looking for a better way to make money in college than working a retail job that paid slightly more than minimum wage.)

At best, I was making a $10 profit for each item I sold, and at the peak was selling 5 items per week. It’s good that I was making some money on the side pretty consistently, but I became hungry for more and started to brainstorm ideas.

Thinking back again to the successful commodity traders, I recognized the obvious fact that the reason that these traders became millionaires is because they were trading in large quantities of money.

I had also been watching the TV show Million Dollar Listing at the time, where real estate agents made as much money selling one house as the average American would earn in a year. They did basically the same amount of work as the typical real estate agent but made ten times more simply because they were selling houses that were ten times more.

I was selling $50-$100 items and making about $10 per sale and $50 per week, so I thought, why don’t I sell items that are priced at $500-$1000 and make $100 per sale and $500 per week?

A similar amount of work for 10x the results .

I had saved some money and was ready to start flipping more expensive items but wasn’t really sure where to start, so I searched for higher ticket items to sell . I knew luxury items were expensive, so I researched high end designer items and expensive watches.

Through my research though, I found that it was nearly impossible to make money reselling name brand luxury items. In fact, they were almost universally selling for less on eBay than they were in the store, even when they were on clearance.

Every now and then, I would find a luxury item on deep clearance at the mall and see on eBay that I could make a profit, but that the margin would be too thin and the sale too slow to justify the upfront investment.

Dealing with watches could be profitable but required a great deal of capital, knowledge, and reputation. I was stuck and didn’t know what to do.

Searching through eBay, I filtered strictly by price and not by brand name. I was searching for items that were selling for around $500-1000 that I could make a profit from.

This is how I discovered reselling shoes. 

To my surprise, in the $1000 realm, among the name-brand luxury bags and other obviously expensive items were a pair of Nikes.

It was February 2015, and the shoes were the Air Jordan 2 Just Don .

Little did I know that this discovery would open the door to my most profitable flipping venture yet, and the one that would match and replace my job income.

I saw that many pairs were selling for nearly $1000 with a lot of bidding action. After doing some research, I found that these shoes were available at retail at $350. Instantly I knew that I wanted to start selling shoes.

Not only did these mark the checkbox of an item that sold for $500-1000, it exceeded my profit goal of $100 per item: I could make over $500 per shoe I sold!

Flipping sneakers was my new side hustle.

I would only have to sell one shoe per week to make my $500 per week goal, and I could even make $1,000 in a week if I sold 2 shoes — maybe even $1,000 in a day.

Nick’s Notes: eBay takes a 10% fee on each sale.

My mind started spinning and I became super driven to learn all that I could about the shoe reselling game.

After spending hours of research and using the little money that I had saved, I bought my first pair of shoes to resell. It was a pair of Jordans that I bought for $190. I sold them hours later for $300 — an $80 profit after shipping and fees.

It was the quickest and easiest money I had ever made. I had finally found a product that met all of my criteria: high ticket items with good margins that sold quickly. Sneakers checked those boxes very nicely.

Nick’s Notes: You may be able to add to your profitability by taking strategic advantage of credit card rewards programs . If you’re buying inventory to flip, it’ll be easier to hit the minimum spending requirements for fatty sign-up bonuses. Here’s a free guide to how these programs work.

I kept reselling shoes in that range until I had enough money saved to buy a pair $900. After a few anxious days of waiting, I was able to flip them at $1200 for a profit of about $200. I also began to learn how to secure these $1000 shoes (called Yeezy’s, made by Adidas ) at retail for insane profit margins of over $500 per shoe.

I started as an absolute outsider and 4 months in I cleared $10,000 for the month .

Once you know what you’re doing and you take the time to build your reputation and stay on top with sneaker news, the consistency and ease of selling aftermarket sneakers amaze me to this day.

Note: JV isn’t the only one that’s hit success flipping shoes.  Check out this interview we did with Beau on his shoe flipping side hustle.

Forbes estimates that the resale market for sneakers is estimated to be over $1 billion annually .

Nick’s Notes: By carefully and expertly hyping each new product launch, the manufacturers cater to loyal fans — and strategically never quite make enough to fully satisfy the demand. It’s that constant shortfall on the supply side that fuels the resale market.

This is also trend that doesn’t appear to be slowing anytime soon. That same Forbes article notes that the international sneaker market is up 40% since 2004.

Even though only an estimated 4% of sneakers end up being purchased for immediate resale, the market has attracted side hustlers and entrepreneurs. At the top of the heap, some resellers are moving more than $2 million in inventory a year.

One of the most common questions I get is how do I know which shoes to buy for sneaker flipping?

Which shoe brands and models will be profitable?

To get an idea of what is hot in streetwear, follow sneaker and fashion publishers like Hypebeast or High Snobiety .

Immerse yourself in your local sneaker communities by attending a sneaker convention and getting an idea of what people are wearing and what people are talking about.

Learn about the Jordan brand. Begin to follow Instagram accounts that have to do with sneakers,  so you’ll automatically be doing research every time you’re killing time on the ‘gram. Combine all of the above with checking aftermarket prices on sites like eBay and calculating your estimated profit.

Nick’s Notes: In the advanced search, you can check the box just to see completed listings to see how much items are actually selling for.

I suggest starting small with one or two pairs so you don’t have a huge risk.

I like to buy older models either through eBay or Facebook groups and sneaker conventions.

For new shoes, you’ll go directly to the brand’s website ( adidas.com , nike.com , etc.) and either press your luck right on the release time or you can utilize a sneaker bot to greatly increase your chances of securing a pair at retail price.

There are also authorized retailers that stock desired shoes, like FootLocker or Eastbay , but it’s best to go with lesser-known sites like Mr. Porter and END to increase your odds of getting the shoes at retail.

I’ve done  most of my reselling on eBay , but it seems like apps like GOAT and StockX are picking up so I’m selling on those more now as well.

Still, I love the feeling of doing in-person deals either through Craigslist, sneaker conventions, or Facebook/Twitter groups.

Obviously, selling in person requires extra precautions, but if you use common sense and deal with good people through networking, you’ll get the best prices from in person on the buying side because online sellers are paying for shipping and fees to the platform that they’re selling on.

Although I had done my research, I was still in over my head and had a lot to learn. After my biggest month, I made some preventable mistakes that nearly caused me to lose everything I had earned.

First, I ended up with some fakes and it was a mess trying to get my money back from the seller or PayPal.

Nick’s Notes: As you might expect with shoes that sell for $1,000, there’s a thriving black market for counterfeit sneakers.

The other issue I ran into was with my PayPal account itself. They weren’t used to me taking in such large amounts of money per month, so PayPal put a hold on my money. Since I relied on reinvesting that income into more inventory, that hold took me several months to recover from.

I think I could have avoided that if I’d warned them in advance that I would be taking in as much money in a month that I used to take in in a year, but then again I had no idea that I would make so much money so quickly!

Fortunately, I made a recovery and have gathered more knowledge than if it had been smooth sailing from the very start.

Although there are plenty of fakes on the market, there are also plenty of resources that will educate you on fakes and how to spot the differences.

As a buyer, you can ask for detailed, tagged pictures (i.e. with written proof of ownership, often the day/time on a piece of paper next to the shoe in each picture.) and compare them to the numerous tutorials on YouTube or on sneaker forums that will give you a good idea of whether they’re authentic or not.

Also, if it’s a new release, only deal with people who include the receipt from the store that they purchased. That way you’ll know they’re real and also if it’s your intention to turn around and resell them, then you can prove to buyers they’re the real deal as well.

Another issue when dealing with fakes is selling authentic shoes but having the buyer try to claim that they’re fake. This can be solved by including a receipt as mentioned previously, or you can take detailed pictures as you’re shipping to prove that you are in fact shipping authentic shoes.

Be sure to include tracking with signature required and insurance so the buyer also cannot claim that he or she never got the kicks.

The short answer is I don’t — I try and sell each pair as quickly as I buy them!

When selling shoes, it can be easy to amass a bulky collection that you have to keep somewhere. To avoid that, I focus on brand new releases or shoes that are really hot classics I know will sell quickly.

This strategy translated into less headache and hassle storing and tracking the inventory, and also let me turn my cash over to reinvest in the next flip faster.

For anyone that wants to get a side hustle going but doesn’t know where to start, selling sneakers is one of the best ways to learn valuable entrepreneurial skills in real life, like customer service, profitably managing inventory, and learning to set and achieve goals.

These skills I have learned through selling shoes have given me gifts that I never got in any kind of formal education.

For more on this side hustle, be sure to check out SneakerFlippers.com and use the code SIDEHUSTLENATION to take 12% off the 100-page sneaker flipping guidebook. 

What Else Could You Flip?

While sneakers are some of the best items to flip if you have a sense for what’s hot, there are certainly plenty of other options to buy low and sell high.

Buying low and selling high is the fastest way to multiply money. Here's how to get it done.

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Nick’s Notes: The resale market for shoes goes far beyond just these limited-edition sneakers. In fact, even gently-used regular name brand shoes and boots can be flipped for profit. 

In this case, it’s a game of spotting deals at thrift shops and yard sales. A typical purchase price might be $5-15 for a pair, but those can sell for $50-300 on eBay depending on the brand and condition.

Check out this online class to learn more.

Another flipping business that might be worth exploring is simply buying clearance items locally, and reselling them for a profit on Amazon . This is known as Amazon FBA clearance arbitrage or retail arbitrage.  

It may not be as flashy as the sneaker business, but may be easier to source inventory and begin to multiply your money. Click here to learn more about how to get started , or listen in below:

And head over here to join Jessica’s free 7-day course on getting started selling on Amazon.

Another flipping business I want to share is my friend Rob’s — he runs Flea Market Flipper and Flipper University ( use code SIDEHUSTLE100 for $100 off).

The guy has some crazy awesome stories about the random stuff he’s found and then re-sold for big gains. And he’s turned it into a full-time, 6-figure business!

Check out my interview with Rob to learn more, check out his free webinar , or listen with the player app below:

And finally, there’s an entire industry set up around flipping books . One guest of mine reported earning up to $4000 a month re-selling used books.

Another Side Hustle Show guest reported making $1000 a day trading stocks . She didn’t hit that level right away, but through education and practice turned her unique flipping business into a full-time income stream (and then some!).

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About the Author

Nick Loper is a side hustle expert who loves helping people earn more money and start businesses they care about. He hosts the award-winning Side Hustle Show, where he's interviewed over 500 successful entrepreneurs, and is the bestselling author of Buy Buttons , The Side Hustle , and $1,000 100 Ways .

His work has been featured in The New York Times, Entrepreneur, Forbes, TIME, Newsweek, Business Insider, MSN, Yahoo Finance, The Los Angeles Times, The San Francisco Chronicle, The Financial Times, Bankrate, Hubspot, Ahrefs, Shopify, Investopedia, VICE, Vox, Mashable, ChooseFI, Bigger Pockets, The Penny Hoarder, GoBankingRates, and more.

81 thoughts on “Reselling Shoes: How I Make $10,000 a Month Flipping Sneakers”

I dabbled in reselling shoes earlier this year and made some decent side money doing so before I called it quits due to issues with reliability and scalability. After reading this I have a couple of notes to add that may be helpful to anyone considering this.

1. Using Bots to win sneakers can/will get you banned from a lot of the more reputable websites (Supreme, Adidas, etc.). In many cases they will ban your IP, your address, and/or even your payment information. This is against the ToS for most sites. Additionally, everyone in sneaker culture hates people who use bots.

2. Paypal also takes around a 3% cut of your sales revenue to include the shipping cost. So if you sell a shoe for $100 plus $15 shipping, or anything really, on eBay you will pay eBay 10% on the $100, 3% (approximately) on $115, and another finalized cost through eBay that fluctuates.

3. This a research intensive side hustle that can be unpredictable in your ability to get inventory, see the value for a shoe (by the time you truly know its too late), and will often be more of a 1 or 2 shoes a month that you can get and are worthwhile.

Lastly, resellers are persona non grata in a lot of sneakerhead circles so if you do join them be prepared for some vitriol to be thrown your way if you admit it. This obviously doesn’t apply to the places you are attempting to sell them so much as it does to the forums you go to just talk about sneakers.

Thanks Brandon, appreciate that insight!

Hey Nick, I am a 13 year old sneaker reseller, I sell my shies through goat stockx and instagram @durham_kix . I have been pretty successful and made about 3000 dollars of profit in my first year, which may not sound like alot to you, but I was pretty proud of it. I want to kick my business up a notch and having trouble getting inventory. I know you suggested facebook and ebay but I dont always know what to search to find deals and when I do find a steal there is only one, making it not very reliable source of inventory. If you have any suggestions for buying bulk or what to search to buy steals and places to get shoes to keep the inventory going and how to build relationships/connections in the sneaker world I would really appreciate. Hope I get a response. Also for a school project I am doing sneakers, reselling, and the secondary market created. I would like to ask you a few questions about that so if you could supply your email maybe so I could contact you when needed would really appreciate it. If you don’t want to though I would totally understand. I would contact you about that in a couple weeks, just trying to get ahead on resources. Thank you for your time, Sincerely Theo Pacchiana ( @durham_kix on instagram, theopacc1304 on ebay)

Hey Theo, it’s JV who wrote the article, I just emailed you.

Can you also give me some advice on where to buy in bulk I’m 15 and just starting to get into reselling

Hey JV could you please give me some info on how to acquire shoes in bulk for my resell business? I have good luck scoring 1-2 pairs of each hyped shoe at drop price but cant seem to get much more (if any) than that. I would love to get some advice from someone like you who obviously knows the market well and has quite a bit more experience than myself. Thanks for writing such a great article to read!

Hey JV, could you please email me with some advice as well on how to acquire shoes in bulk? I have pretty good luck getting 1-2 pairs of the hyped shoes at drop price but cant seem to cop many more, if any more at all. I would love to hear some advice from someone like you with much more experience and knowledge. Thanks for writing such an awesome article to read!

Hey man I am in the same situation where I need a consistent supplier for shoes and supreme/bape if you could help me find something with all of the knowledge you have that would be great.

Dm me @headforhype on instagram

Hey JV, I was wondering you could provide any advice for someone trying to get into reselling sneakers. I’ve been really unhappy with my current job, and have been looking for another way to make a living. I’m very passionate about sneakers and have been my whole life. What sort of things would you recommend in terms of getting larger more regular quantities of shoes that I’m able to sell on for a profit, and not necessarily a large profit. Just looking for a way to get my foot in the door. Any advice would be greatly appreciated. Really enjoyed your article though. It’s been a helpful guide to get things started. Cheers

Hi Theo, I know that I’m not as credible as the author up above but here is my thoughts. Wow you made 3000 dollars that’s a great start! I’m 14 and I also do shoe flipping. I suggest that you look at websites like Stockx and GOAT to find out what kind of expensive shoes are in the market. Then, you can buy similar brands and style of shoes that you kind would fit the trend. Also remember that a higher margin (profit percentage) is better than more money.

Hope that helps! -Nathan

Try bidding lower on stock x I picked up a pair of OFF-White Desert Ores for £600 they cost around £840 now if you want to buy them now. I’ve done in quite a lot and got a lot of items for under retail.

When l starting selling shoes

I really enjoyed this. I actually love sneakers. Growing up a basketball player, it came with the territory. I would spend hours in middle and high school looking at sneaker magazines. This is a fantastic side-hustle that can also be enjoyable. I know the industry is hotter than ever now. At least, it seems to be based on the fact that even ESPN does sneaker segments now.

Oh wow I had no idea about the ESPN segments!

This is why I love your site Nick! I’m exposed business ideas and ways of generating income that I never thought could be so lucrative.

Wow, really interesting. I don’t know that I’m going to try this, as I’m enjoying some other side projects, but I am fascinated by the idea of it.

Thanks for nice sharing :)

What a fun and imaginative way to earn a bunch of extra money. I had a friend that dabbled in this a few years back and made several hundred bucks per flip. It seemed pretty time consuming to me, but you make it sound like it isn’t so bad. I will have to read more about it to see if it’s for me.

That is a great idea! I had never thought of applying the 10x model. I have done in the past ebay. I agree with the article as soon as buy them. Sell them quickly. Like mentioned before you must do your homework very thoroughly. I would get my business license and then try to see if i can get a better deal and make a better margin of profit!

Flipping sneakers online is a no brainer. What I would do is wait until online retailers like Asics, Brooks, Nike, Adidas, Fila, and others have a super clearance sale. But as much as possible “and don’t forget Clarks Wallabees also,”get free shipping, and then re-up on your $ gUaP $ by upping the price on Etsy, eBaY, AngiesList.com, and sell direct through informative YouTube videos with links in the header description pointing to your Pinterest pins selling your shoes. This way, you can use the energy off of other people to get free advertising and improve your side hustle selling skills. :-)

Can you say “Yesssssssssssssssssssssssssssssssssssiiiiiiiiiiiiiiiiiiiiiiiiiiiiirrrrrrrrrrrrrrrrrr?” :-)

Let’s get started :)

Ebay is becoming nearly impossible to sell on. My brother won two pairs of Yeezy’s a couple years ago at the behest of his son. He gave one to his son and the other pair he decided to sell on ebay. He sent the actual legitimate receipt from Adidas.com, shipped in the original Adidas shipping box that was housed in another box, essentially triple boxed. Well, the buyer claimed they were fakes. My brother showed ebay all the proof of purchase, screen shot of “winning”, shipping, even credit card slip for the purchase and shipping. Ebay sided with the buyer and my brother was forced to give a 100% refund including shipping + he had to pay to have the buyer return the shoes. What did he receive from the buyer? He received FAKES with a fake box, fake key-chain and , with icing on the top a fake Foot Locker receipt! Short of the long is SELLER BEWARE, there are MANY people on ebay scamming people out of their real’s. He now sells to Flight Deck, takes a 20% commission hit, has to pay shipping to them but at least he is guaranteed not to get screwed by unscrupulous buyers and ebays commitment to ALWAYS side with the buyer.

Man I fell to this too! eBay wouldn’t even listen to my side before or after the return. They need to get there act together with this. Kicker is I had no returns stated and this return was initiated a month later after the buyer had given a five star feedback!!!! My blood is starting to boil again so I’m gonna stop but yes seller beware on eBay!!

Is it best to hold on to a pair of “rare” shoes when you get them at release? For example I got The Jordan Retro Wings in Gold, limited and numbered, I held on to them and still have them and they are barely selling for what I paid for them now. Also got a pair of the KAWS Jordan 4’s in black that just released and the prices Im seeing have dropped by the hundreds.

Basically what im asking is do you unload immediately every time or is it case by case and ive just caught to bad ones?

Thanks for your time!

Let’s get one thing clear. The only way you make $500 profit on a pair of Yeezys is if you buy fake ones, and market them as real ones.

Which lots of people do on Ebay. I see 20-30 people running this scam a week, and it annoys the hell out of me.

I seriously doubt he’s making $10k a week, in an honest/legal way. Put it that way

A pair of real Yeezy’s is about $550-650………..and he was making $500 PROFIT?

So he was getting them for $50-100 a pair?

Yeah dude, he was buying fakes, and marketing them as real pairs. A lot of guys are running this scam on Ebay

This guy is talking about doing it in 2015, check the pricing then. The Yeezy 750 boost retailed for $350 and resold over $1000. The Yeezy 350s at the time were reselling for $1000 as well.

Yeah today Yeezys are selling for $550-650, but times have changed that was then and this is now.

Bro they are dropping yeezys right now for 300 and they will resell for 800 easy you clearly didn’t do your research before making a comment did you?

Did you forget to read the part where he mentioned he was flipping Yeezy’s back in 2015? This was when they were reselling for a minimum of $1,000 or more. Of course you can’t make a $500 profit off of Yeezy’s in 2018…nobody wants them!

What about taxes on this income?

Too funny. I can hear the suckers saying now, “wow check out this article from this guy helping people!” LOL. If people aren’t smart enough to ask why would you sacrifice your hustle by writing an article telling everyone about it, then they aren’t gonna make donkey donk hustlin sneakers. One of the main reasons your hustle worked is that not everyone and their mother were doing it. And now you’re selling a book on it…. so obviously you’ve given up the gig for a reason you’re not telling and your next hustle is selling a book on your former hustle. Now THAT’S hustlin!!

So do you think this hustle is dead?

Long dead and rotted to dust.

Hey JV. Just ready this article. It’s very interesting and I’m seriously considering getting involved in it (on the side) and getting experienced and then going from there and seeing what happens. But I do have a few questions if you don’t mind answering. I’m going to assume since you did this article you’re trying to educate people on the sneaker reselling industry and I’m desperate to learn more. So please email me. I have a few questions but the big one is how you consistently make $10,000/month considering that there aren’t limited release sneakers released every month and not every one that does get released is a yeezy or has the same profit margins as a yeezy. So please email me and I’m looking forward to talking to you about this. Thanks and I really appreciate it.

Hey JV, Great article and motivation. Just been scrolling and was wondering if you could email me I got a couple of questions I would like to ask just from one reseller to another.

[email protected]

@Frederick Ritz @Curt hey it’s JV just saw this anyone else who wants to contact feel free to reach out [email protected] to make $10,000 consistently you need knowledge in actively trading historic sneakers with a network, the new Hypemaster Playbook guide address all of those things it’s on my website.

How do you know what sizes too start with?

Hey JV, I just bought your eBook on reselling, excited to delve into it!

One question I had was how you have handled the business side of things. I’ve been selling / re-selling on eBay for a few months now as a side hustle and I’ve started making decent profit off of shoes / hype fashion items. Since I’ve never owned my own business before, my question is what is the best way to handle finances / taxes? If I were to do this full time, should I file my taxes as a sole proprietor? Do I need to start an LLC for my eBay business? Hire an accountant? I just don’t want to get to the end of the year and realize I made 10k in profit and didn’t think through the tax implications.

Thanks for your insight , and great article!

idk why im even bothering to respond to your post. feeling charitable i guess lol… most resellers ignore the tax implications and try to stay below the limit and notice of the feds. My recommendation if you’re planning on doing this as anything more than a passing hobby is that you figure out the tax and business thing now.

This guy is profiting 10k/month? That means hes probably doing $50-100k in sales per month. That is a lot of money to be running through your accounts hoping to stay below the radar. Sneaker reselling is largely an online proposition, running money through your credit cards, bank account, and paypal account. The government can track all of this… so eventually if the feds take notice of you, they will audit, and you will owe back taxes and penalties on your profits for all years in operation. Many people have gone bankrupt as a result of this.

So yeah, going legit sucks cause youre paying the government taxes on work and risk you did yourself, but it is what it is. I think about the 5th year in for me, the feds tried to assess ~ $30k in taxes on me for the previous year, but I demonstrated that I reported all business activity on my tax return, and they dropped the audit/inquiry. If I had been found to actually have owed the tax, they would have expanded the audit to previous years. Most people found to be evading taxes in an audit is subject to audits of their return every year going forward as well. It’s up to you if you want to roll the dice on the govt not finding out or not.

@ Ryan Your comments about paying taxes was the most informative part of his article! Much appreciated. Thank you.

That’s what’s up. I appreciate the site.

I see a lot of people saying they want to make 10k+ a month. You have to hustle for months maybe even years. Every day you have to grind. You don’t just start selling and immediately make 10k a month

How do you buy the shoes quickly once released? Like do you add to a part and once you start checking out it’s yours? Bc I would think putting in credit card info and shipping stuff to your house would take a while.

I have some questions if you wouldn’t mind emailing me? I’ve recently became interested in buying and reselling shoes. Just really don’t know where to start.

I think I’m going to try it JV selling shoes I really into them kind of a hype beast

Easy money most of time.. Man I wish I had those Jordan’s I bought in the 8th grade.

Can you recommend a site where I can buy designer shoes with a high discount?

Waasup man im trying to get into reselling shoes and need help on finding where to get shoes to resell and advice on how to go about it, the article was extremely informative and helpful. could you email me and give me more tips

This is great content. I bought a text book about 3 months ago for 50 cence.

My girlfriend laughed at me at the time but today it just sold on Amazon for $51.99.

I’m so ready for 2019!

I’m looking for a good place to bulk in bulk and get steals

Hey I’m 16, I wanna make some extra money could you give me some advice to start selling and flipping items?

Hey, I noticed that when you mentioned the use of using sneaker bots you added a link to AIOBOT’s website. I’m guessing you’ve used this particular bot or have heard it’s good. Do you have anymore info on aiobot? I also noticed in the comments about being banned from websites or your payment details, address being banned ect. Can you explain more about that please. Thanks P.s your article was extremely helpful.

Hey this is Tj, I have a couple questions about buying reselling shoes. I have a pretty good knowledge of shoes and which ones that has a higher resell value, for instance I just bought the off-white UNC 1s for $400.00 and I have a buyer that is wanting to pay over $1,000 for them. I am wanting to know about buying shoes in bulk and being able to make $5,000 a month or so buying and reselling shoes if you could email me at [email protected] that would be great! Thanks.

Hey JV, I’m a young reseller but have had trouble buying inventory for retail. It seems almost impossible to buy shoes on release date. Is there any advice you can give me please. Please email me @[email protected]

Jv I want to start I’m 13, I have the money but don’t know we’re to start. Do you have any tips? I am really intrigued and have been watching lots of YouTube videos about this.

Hello, Im Quin ive been reselling for about 2 months now, Ive been pretty successful with new releases. I created a IG page & want tips on how to find steals and buying bulk. Thanks @pluggofnc

Hey Nick/JV,

I am very interested in starting this type of business and would like to know if I may be sent any additional info like the commentors above. This would be with regards to buying a bit more sneakers in bulk and some of the places to get these kicks from. I appreciate the assistance in advance, thank you!

– Shani

Love the article, respect!

I really enjoyed reading this article and just recently, I have some brand new shoes that were purchased as collector’s items. I am trying to sell local, but have added one pair of Air Jordan to start on Ebay. In my local area, some guy was only offering me $160 for two pairs of brand new Reebok pumps! I suppose he thought I was giving it away for free. One pair would have made more sense. If any of you could help me sell some shoes, that would be great! I will also do further research with advice provided on this page!

Thank you so much for this article and story! I started reselling shoes and it’s been a roller coaster! I’ve sold over 50+ shoes but my money hasn’t been well managed! One mistake I’ve been making is buying lots of shoes and having an inventory! Some shoes sold fast and others still sit in my room! I think you’ve opened my eyes and changed my strategy! I will work smarter! Also I just learned that people sell fake shoes and I almost ruined my whole business with this issue but luckily I sold the shoes to my friend and he came back and showed me the way to identify fakes from reals! I’m learning more and more and I know after reading this article I’m about to apply this knowledge and improve everything! I will come back to let you know how I’m doing! Thank you!

Definitely wanna start flipping, great article

By reading the comments above, I see that almost all are asking the poster of the article for info on buying in bulk, despite the fact the he clearly stated the he doesn’t. The commenters are also asking the writer to EMAIL THEM. If you want the info, shouldn’t you contact him? Why should he go out of his way to email you? If you can’t or won’t simply read his detailed overview in THIS VERY ARTICLE, how do you expect to be successful?

I have 25000 pairs of skicks sneakers with college logos on them,brand new in original boxes for resale,high and low top,slip on,for sale,if interested let me know

Please help. I’m SOOOOOO overwhelmed I have been buying anime Jordan Addis Gila and other name bands For a year to resale. I’m Not able to start now and have over 700shoes and clothing new.is there any way You can put me safety in contact with someone who want to purchase my items. 90%are with receipts

Sorry I misspelled.

Victoria are you Chinese by any chance?

Hey! I can get most of the released shoes. I just do not how to start selling because after looking to apps it would be easy if I get them before released so I mean how I would get pre released shoes. If I get them a like 5 days before the released local retail would be a way to make money. Many people selling shoes now and they mostly not profiting anything. I can go to the store at no problem and get all the drops on released day. But i don’t want to sell to just make 20 bucks that means I have to buy more pairs and probably stick with inventory. Any help on that?

There fees to pay to all the apps. And also there’s tax to pay at the end of the year. If you make a certain amount of more. I need more details.

I’ve got a couple questions for you. I have 4 pair of Yeezys I’m sitting on right now. I have the 350 black, I have the 350 zebra print, I have a pair of citrin, and I have a pair of the 350 yecheli as well. My plan is to sit on them for a bit and wait for the market to go way up on the shoes. Like maybe 1 to 2 years when the shoes get more rare and not too many pairs are out there any longer. But, I’ve only been buying and selling yeezys. I know there is other shoes out there that I can make a profit on. I just dont know where to look. The yeezys have lost those value and I really want to keep selling shoes as a side hustle. I currently have 17,000 saved up that I could invest. I have more coming in too. 3100 more then 500 for a job I did. I own a construction company and I will continue to do the work. But, this is a great side hustle and I want to maximize my profits and money I have and can invest. I really want to score a pair of the reflective shoes as those sell for way over retail. But I never can get them. They sell out so fast. Please, any advice you have please share it with me. Thank you.

JV Real interesting stuff and congratulations on being way ahead of the game/ essentially becoming an owner of a highly successful company. I fully understand the amount of work and determination you have had to put in to make it, I personally would just love to make a small profit on the side because I am so passionate about sneakers. I would be so grateful for any tips on places to purchase if possible please. Thank you ahead if time and seriously impressive set up you created.

“Idea” for kids to “make” money that doesn’t exist. This “business” is shady, full of bots and connections. Nothing else. Simple as shopify is targeting kids to dropship products and be a multimillionare at the age of 3 :D DREAM ON! The one who profit are sites like stockx (multi million business), fake youtubers and so on and on.

Thanks for the article. It’s old now and honestly looking at prices in all the websites you linked I dont see practically nothing that would be profitable selling at ebay. Yes, I did chec k the “sold” items on ebay and the averages are not on the reseller side. This is why I have to ask. Why do you mention buying shoes on “Footlocker or Eastbay at retail price”? From what I understand retail price is the final price any final buyer would find in any store. Why would I want to buy at retail price to sell it? Shouldn’t I be looking for items at wholesale price? Isn’t that the objective of the reseller?

Congrats on your success! Your transparency on reselling is much appreciated. I’m also very intrested in the sneaker business and looking to obtain the same level of success. Could you shoot me an email as I have some questions for you. It’d be greatly appreciated.

Hello JV i’m not new to the sneaker game but would love to pick ur brain about a few things this was a instresting read. I know this article is old and hope you still reply to these comments. hopefully you see this and can email me

Hey where would you say is the best place to sell Jordan diors? Mine still have the green stock x tag and barcode I am trying to flip these for college money and I wanna get a good profit

And thank you for sharing about your experience. So I have a few questions of my own but first i am extremely aware of the shoe resell market growing up my God Dad used to take me to the warehouse and get the shoes in bulk and you can possibly get the shoes at a wholesale price or even some at retail. But as i am older i am trying to jump back in it and i know you talked about sneaker conventions like Sneaker-con and their events. But what i want to know is when you go to like a Sneaker-con are you able to get the shoes for the retail price or is all the shoes already being sold for resell prices there. The only reason i am asking is because this is something i am very passionate about and you need money to even start in this business and now that i have it i am ready to take the chances and the risks. I have never been to a shoe convention but i follow them a lot and i know there is one coming up march 20,2021 in Cleveland, Ohio and i am thinking about going to that one and the one in October in Arizona. But like i asked are you able to get the shoes at retail price or are they all resell price at the shoe convention. And lastly do you know if there is a minimum amount of money you can bring if so would you be willing to please message me back about that. And sorry i just thought of another question i see a lot of people buy some shoes in bulk at these events is there a minimum amount you have to buy. Thank you so much for all the information on this page and please if you can whenever you can get back to me please!

I recently just tried out a new Buy and Sell site called Cloutor that really seemed to work well. It’s subscription based so you have to pay $10/month to get the full set of features but they offer 0% commission on all sales which is really nice. URL is cloutor.io if you want to check it out.

Hi, I was just wondering if you could help me with finding places to buy in bulk? I have been selling off and on for over 20 years and trying to get back into it. Thanks

i have a pair of original Air Jordan V “Fire Red” and have loads of pictures of them,, i know they can go for a lot of money,, just do not know where to sell them

Hello, so what about sizes? Do you buy a lot of sizes or just one

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How to Start a Reseller Business: Tips and Ideas for 2024

A reseller business can be a great option for first-time entrepreneurs. With this business model, you don’t need a revolutionary new product idea to start your own ecommerce business . In fact, you don’t even have to manufacture your own products, meaning it’s less of a hassle to get the business started. 

Interested? Then read on to learn the meaning of “reseller,” why you should become one, and how to start a reselling business online.

What is a reseller?

A reseller is a person or company that buys products from different suppliers and sells them to their own customers (usually at a profit). Resellers often provide some value-add in terms of the customer experience, which enables them to mark up the price of the items they sell. This could be something as simple as an in-depth product description, a customer loyalty program, or live chat support.

Sourcing products isn’t necessarily easy and often requires a large capital investment. Resellers are able to navigate this by purchasing products only after they’ve made a sale and have been paid by the customer. Think of reselling as a form of dropshipping , where individuals source materials and products from a variety of suppliers but do not commit to selling through any purchased inventory upfront.  

Reselling can be a profitable business model, particularly if you possess niche expertise. You can leverage your knowledge and skills to promote different products within your area of specialization. Curate a selection based on market trends and customer preferences and you’re likely to build a loyal customer base.

What are the advantages of being a reseller?

There are a number of benefits to starting an online resale business:

Launch your business sooner

Becoming a reseller allows you to start a business quickly. You don’t need to wait for inventory to arrive or wait for anything at all, for that matter. You can set up and launch the same day you build your online store. After you’ve added a few great reseller products and some content to your store, you can start marketing your business.

Carry no inventory

Another advantage of becoming a reseller is that you don’t have to carry inventory. You can source products from dropshipping suppliers, who allow you to resell without having to purchase inventory in advance. You only pay for goods as customers order them from your website, making it a great choice for new entrepreneurs. Even if you sell niche products or boutique clothing , you can still make a profit without holding stock.

Resell an extensive range 

If you become a reseller, you’ll be able to sell a vast range of products. If you resell clothes, you can offer shoes, jewelry, accessories, handbags, lingerie, or related products as your business grows. Adding other products to your reseller online shop won’t cost more, as you only pay for goods that customers buy from your store.

Lower your financial risk

A benefit to starting a reseller business is that the financial cost is low. This is the perfect business for budget-conscious and risk-averse entrepreneurs. You won’t need to buy bulk inventory. Shipping fees aren’t sky high in a reseller business. You only pay for goods as customers order them through your reseller online shop. Thus, the financial risk of doing business is low.

Set your own margins

When you become a reseller, you’re free to set your own margins. You can choose to price your products however you want. Since the cost of goods is low, you can price your products to ensure your reseller business is profitable. The higher you set your price, the more you can make. Be sure to look at industry standards for product pricing.

How to become a reseller

1. register your business.

Get a business license where you do business and/or are incorporated. To resell in other states, you’ll need to file a foreign qualification .

2. Check into state laws

In most states, you should be able to use an out-of-state reseller’s permit that eliminates the need to pay sales tax on resale items. However, this won’t apply in every jurisdiction. Make sure to check the state laws on reselling before you open for business.

3. Get a resale permit

Apply for a reseller permit in each state where you buy and sell goods. Note that there might be fees associated with this permit.

Sales tax laws vary by state, with each state setting its own rates. According to the Tax Foundation , 45 states and the District of Columbia impose statewide sales taxes, and 38 of these also collect local sales taxes. To understand your obligations, it’s best to check with your local authorities.

In the United States, businesses holding a reseller permit don’t pay sales tax on products they purchase for resale. Instead, these businesses are required to charge and remit sales tax to the state from their customers’ purchases.

If your business operates across multiple states, such as having a headquarters in one state and a distribution center in another, you need a reseller permit for each location. For instance, if you’re registered in New York but also operate in New Jersey, you will need a permit for both states to legally charge and remit sales tax.

Additionally, you will need an employer identification number (EIN) to pay federal taxes and open a business bank account. Obtaining an EIN is free, and you can easily do so by visiting the IRS website and following the instructions provided there.

Choosing a fulfillment method for your reseller business

When starting an online reselling business, you need to decide how to fulfill customer orders. Here are three main options:

1. Third-party logistics (3PL)

You can employ a third party to manage your inventory, fulfillment, and shipping. This differs from dropshipping because you own the inventory and pay for its storage. This method suits those looking to resell bulk wholesale products without managing the distribution process. It’s vital to be aware of any high fees associated with your third-party provider.

2. Dropshipping

Dropshipping allows you to run the front end of an ecommerce platform without holding any inventory. When customers place orders on your online shop, you pass these orders to a supplier who owns the products and fulfills them. Starting a dropshipping business is cost-effective as it requires no initial stock. However, you may face challenges such as less control over product quality and higher per-unit costs, which can lower your profit margins.

3. In-house fulfillment

If you choose this method, you store all inventory and oversee the packing and shipping yourself. This approach works well for small, unique, or specialty item inventories. Managing your inventory in-house helps maintain control over the entire process.

Finding suppliers for your resale business

DSers is a great tool for those seeking reliable suppliers for their resale business. While DSers is a dropshipping solution, the same principles apply to a reseller product dropship program. You’ll be able to resell goods from a manufacturer without carrying inventory and more.

Here are a few other great reasons to consider DSers:

• One-click product import. You can choose to add hundreds of items to your store with one simple click. You can sort through order volume, high reviews, and seller rating to find the right products for your reseller online shop.
• One-click order processing. DSers’ reseller dropship app allows you to process orders in one click. Rather than manually typing in the customer’s address, you can click a button and all of the customer details will be sent directly to the corresponding supplier.
• Choose from millions of products. As someone selling reseller products, variety allows you to find the best products to sell to your customers. You can choose from millions of great products to sell to your customers. By offering customers variety, you’ll be more likely to land a sale.
• Suppliers ship products for you. In a reseller business, you won’t have to package or ship goods to customers. Your suppliers will do that for you. This saves you time and money from fewer labor costs. You’ll have more time to focus on marketing and growing your store’s sales.
• Automatic price changes. When a supplier changes its price, you can have your store automatically update your product pricing. This allows you to maintain a profitable business or offer special discounts.
• Track shipments. You can easily track your customers’ shipments in the DSers app. When customers ask questions about their package, you can give them specific information, as tracking information is easily accessible.
• Easily find products with affordable shipping. With DSers, reseller businesses can sell products with affordable shipping costs. You can choose to sort items with free shipping or ePacket shipping . This allows you to send customers their products quickly and affordably.
• You can earn more money. You’ll be able to set your own margins and keep your reseller business costs low. This type of business model gives you a better chance to earn more money than many competing brands. With low product pricing, you’ll be able to offer market pricing, which still allows you to run a profitable business.

To use DSers, you’ll need to have a store on Shopify. Learn how to create a Shopify store in less than 30 minutes .

5 reseller business ideas/opportunities 

In a reseller business, you can sell virtually anything. You can start a clothing store or resell shoes or even vintage products. The fact that you don’t have to invest in manufacturing and product development makes reselling a great home business idea to start and grow as you see fit. 

1. Clothing business

Clothing is a huge opportunity, as you can resell to women, men, and children of all ages. When running a reseller clothing business, you can test a few different clothing niches at a time and decide which ones work the best for you. You can remove low-performing styles without incurring any cost and add new items as they come into fashion. 

When setting up a reseller business idea like clothing, it is important to plan ahead, because clothing lines are cyclical depending on seasons and popular holidays.

2. Pet supplies store

Pet supplies offer a wide range of choices—from clothing to food to leashes and everything in between. Pet parents always need supplies, so there’s ample opportunity to turn a profit by reselling.

Dog and cat parents are the most popular audiences to target, but you can also resell products that appeal to owners of niche pets like rodents, pigs, or fish. Use social media to share your products and get customers to show off their purchases online in order to gain traction.

3. Cosmetics business

Selling cosmetics online can be a great way of making money, as shipping is relatively low and order volume is normally larger than the average. 

Cosmetics don’t just mean makeup, though. It can mean skin care creams and hair care products also. This means you can start a reseller business that caters to men and women of all ages in one store.

4. Car accessories business

Starting a reseller business for car accessories can be very profitable if you understand the market. People spend a lot of time in their cars nowadays and want to make them as comfortable as possible. 

Research what your customers want and source them from reputable resellers to ensure your reviews are always positive. Some product ideas are car seat storage bags, car seat back hooks, luminous car parking cards, radio receiver tuner with FM transmitter, and car Bluetooth speakerphone.

5. Sneaker business

Sneakers come in a wide range of styles, from high-performance sports models to trendy streetwear options. Resellers can introduce new styles each season to keep their inventory fresh and appealing.

Take Packer Shoes , for instance. This New Jersey–based business began as a small local shop and has expanded by adopting a multichannel selling strategy. It now offers both popular brands like Adidas and its own unique designs.

How to make money with a reseller online shop

You likely want to make money fast with your new reseller business. Fortunately, there are many strategies you can implement to ensure your reseller online shop grows and remains profitable.

Optimize your site

When looking for opportunities to improve the profit potential of your resale business, it’s a good idea to start with your own ecommerce store. Consider using tactics that would increase your conversions, such as:

• Optimize product listings. Include high-quality images and detailed descriptions to make each product page informative and appealing.
• Streamline checkout process. Ensure the checkout is quick and easy, with minimal steps and clear instructions to reduce cart abandonment.
• Offer promotions and discounts. Use limited-time offers or volume discounts to encourage larger purchases.
• Implement live chat support. Provide immediate assistance to answer product questions and resolve issues, enhancing customer confidence and satisfaction.
• Utilize customer reviews. Display positive feedback prominently to build trust and influence buying decisions.

By using these tactics, you’ll set up your site to capture more sales and improve customer engagement.

Price your products well

While marketing your products is important, pricing your products well is essential to ensure your business remains profitable. Take into account all expenses, including marketing, employee salaries, and platform fees such as Shopify. These factors should all influence your pricing strategy.

Pro tip: Use a pricing calculator to help determine the right prices. These tools consider your costs and desired profit margin, ensuring you set prices that are competitive yet profitable.

Sell authentic items

Authentic products typically sell at higher prices due to their guaranteed quality and brand assurance. However, distinguishing genuine items from counterfeits can be challenging. To assist you, here are some tips to identify authentic products and reliable suppliers:

• Check for quality and detail. Authentic items usually have superior craftsmanship, including even stitching, precise logos, and high-quality materials. Compare the product to official images from the brand’s website.
• Verify with serial numbers. Many authentic products, especially high-end items, come with serial numbers that you can verify with the manufacturer or through official brand verification services.
• Research the supplier’s reputation. Look for reviews and feedback about the supplier from other buyers. Established and reputable suppliers are more likely to sell authentic goods.

Run social media ads

In general, Facebook ads tend to be the most popular choice for resellers. But TikTok and Instagram ads are also gaining traction due to their growing user base and commerce features.

You’ll need to experiment with different platforms to see where your brand resonates best with the audience. Perhaps TikTok could be your best-performing marketing channel, especially if you’re good at making personalized short videos. Experiment, analyze, and double down!

Create content around your business

From video marketing to blogging, content creation can help elevate your brand’s presence. The more high-quality content you create, the more likely you are to drive traffic back to your store. By consistently creating content for your brand, you’ll find that, over time, your sales will grow. 

Need more marketing ideas? In our post How to Market a Product , you’ll find 24 different effective marketing tips that can help you drive more traffic to your store. Using the tips in the article, you’ll be more likely to land your first few sales in your reseller business.

Start your reseller business today

Reselling is a low-risk way to dip your toes into launching and running an ecommerce business. Your website can be designed and styled any way you like, and you just need to add products without investing in inventory upfront. Promotions, sales, and product pricing will all be done by you. Follow the tips above to launch and grow your resale business today. 

How to start a reseller business FAQ

Is being a reseller profitable.

In general, resellers earn anywhere from 15% to 40% profit on the products they sell. However, your exact profit will be determined by several factors, such as your markup and overhead costs. 

What products are the easiest to resell?

The simplest products to resell typically include books, electronics, fitness equipment, and skin care products. These categories often see consistent demand and can offer good profit margins. To identify potential hot items, you might want to explore popular trends on various online marketplaces and tailor your ecommerce strategy accordingly.

How much does it cost to become a reseller?

The expenses involved in starting a reseller business depend on your product selection and how you plan to fulfill orders. If you opt for dropshipping, you can begin with less than $100, since you don’t need to hold any inventory. On the other hand, if you decide to buy products in bulk, your initial costs could range from hundreds to thousands of dollars, due to minimum wholesale order requirements.

How do you become a reseller?

• Get a business license.
• Research state laws and regulations.
• Prep all the necessary documentation.
• File for a resale permit.

Want to learn more?

• How to Sell Online: Online Selling Ideas for 2024
• Bootstrapping a Business: 10 Tips to Help You Succeed
• 10-Step Formula to Achieve Financial Freedom in 2024
• 12 Great Examples of Brand Guidelines (And Tips to Make Your Own)
• How to Work Remotely: 9 Tips & Tools to Master Remote Life

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Billionaire blasting off on five-day space mission, set to become first private citizen to complete a spacewalk.

It’s one small step for a billionaire…

Pilot and philanthropist Jared Isaacman is poised to make history Tuesday morning as he blasts off as leader of the Polaris Dawn space mission.

Leaving from Cape Canaveral, Florida, he is part of a four-person crew attempting to go further from planet Earth than any space-tourist before them in a SpaceX Crew Dragon capsule. He is also poised to become the first private citizen to complete a “spacewalk”.

If the space thrusters do their jobs correctly, Isaacman, 41, will ascend 17 miles beyond where any astronaut who did not continue on to the moon managed.

Isaacman previously self-funded a three-day space trip in 2021 which was estimated by Florida Today to have cost as much as $200 million .

\While he’s not given a figure for the current five-day venture, it’s believed to have cost even more.  

The plan is for him and a three person crew – comprised of Scott “Kidd” Poteet (a former Air Force pilot and an Isaacman pal) plus SpaceX engineers Anna Menon and Sarah Gillis – to reach an altitude of some 870 miles.

Though the trip qualifies as space tourism, it is being undertaken in conjunction with Elon Musk and his SpaceX company, who are also using it as an opportunity for research.

It is different from any other mission of its kind in terms of hours in space, elements of danger and what will be accomplished.

“They’ll be going to the Van Allen radiation belt, which protects the earth from radiation,” Douglas Messier, formerly the editor of Parabolic Arc, which covered space exploration, told The Post.

Explaining that the area is loaded with high energy particles, from which the craft has been carefully designed to offer protection, he added, “They’ll be measuring exposure [to radiation], which will be useful for going to the moon and Mars.”

Topping it off, on day three of the voyage, according to Messier, Isaacman will do another space tourism first. He and Gillis will open the hatch of the Crew Dragon capsule they are travelling in and be exposed to the outer space environment.

Though it’s been hyped as an outer space walk, it is in fact what former NASA astronaut and author of “ The Ordinary Spaceman: From Boyhood Dreams to Astronaut ,” Clayton Anderson characterized to The Post as “going to the edge of the capsule; they are not really going to walk. But it’s going to be an awesome view.”

At that point, leaning out of the top of the craft, but still tethered to it, Anderson explained, “The spacesuit is your space ship. You’re in an environment without oxygen. The temperature is 250 degrees Fahrenheit if you are in sunlight and negative-250 degrees Fahrenheit if sunlight is blocked by the earth. It’s risky. The spacesuit must protect you from all of that.”

The Extravehicular Activity spacesuits used on this mission were specially built by SpaceX with new innovations to make it all possible.

They have been designed to work in weightless environments as well as the void of outer space that Isaacman and Gillis will encounter when they exit the ship.

Additionally, said Anderson, the suits “are custom fitted to each astronaut and they’re more flexible [than previous suits].”

Pointed out Messier, “SpaceX added a heads-up display in the helmet. The astronauts will be able to see read-outs” — of vital statistics and temperature. “Plus, there will be a camera.”

Though some view all of this as proof that billionaires can buy anything — “Look at my hashtag #cashstronauts,” Anderson said when asked for his opinion about space tourism — this five-day-long jaunt is not exactly a danger-free flex of the sort that Michael Strahan and William Shatner oohed and ahhed over when Jeff Bezos took them up via Blue Origin’s New Shepard in 2021 for a 10-minute ride toward weightlessness.

Isaacman and company could encounter rains of rocks in outer space and human debris that, according to the New York Times, may puncture the spacecraft. And then there is all that radiation.

Though neither will discuss specifics on the financial chop, Isaacman and Musk, both deep pocketed billionaires who believe in the value of space exploration, are said to be going Dutch on Polaris Dawn’s out of this world tab.

Luckily, the Washington Township, NJ, resident is rich, having earned his formidable fortune through his payroll processing company Shift 4.

On his 2021 space trip, Isaacman set a record by being the first space tourist to circle the Earth without having a professional astronaut aboard. While out there, he found time to place a pair of NFL wagers as he soared over Las Vegas.

In April 2009, the adventurous space enthusiast set a record by circumnavigating the earth in a light jet. He did it in just under 62 hours, which beat the previously held record by almost a day.

For kicks, he zips around on his Russian-made MIG-29 jet, one of a handful that are privately owned in the United States.

Beyond all of that, with the government moving slowly in terms of space exploration, and despite his #cashstronauts hashtag, Anderson is glad that some rich guys are using resources to get rockets and people — amateur billionaires or not — off the ground.

Looking at visionaries like Musk, plus willing collaborators such as Isaacman, he said, “The important thing is that Elon is making things happen. And he’s making them happen right at a pace that, you know, leaves NASA going, ‘wow!’”

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