ryanair leadership case study

How Ryanair's Relentless Cost-Cutting Redefined the Airline Industry

ryanair leadership case study

Ryanair, Europe's leading budget airline, has seen an extraordinary trajectory of growth, outperforming its competitors by a wide margin in the airline sector. Its relentless approach to low-cost and operational excellence, combined with strategic route expansion, has undoubtedly played large parts in assuming a dominant role within the European airline industry. Let's delve into the factors that enabled Ryanair to become one of the few companies to generate substantial returns for its shareholders in an industry that's usually not lucrative.

Key Insights

Inspired by Southwest Airlines: Ryanair's transformation into one of the world's leading low-cost carriers was significantly influenced by CEO Michael O'Leary's insights gained from Southwest Airlines.

Relentless cost-cutting: Ryanair's exceptional growth and competitive edge are rooted in its status as the lower-cost provider, achieved through strategic initiatives such as negotiating lower airport landing fees and adopting a shrewd fleet acquisition strategy.

Spillover effects: The cost reduction strategies not only generate significant savings but also attract publicity, enabling essentially free marketing and word-of-mouth promotion.

Financial performance: Ryanair's relentless focus on low-cost operations has enabled it to expand rapidly, doubling its size and significantly increasing its market share since 2016.

Founding Story

Founded in 1984 in Ireland by the Ryan family, with Tony Ryan at the helm, Ryanair began its operations with a single small turbo-prop plane. The airline's initial aim was to disrupt the duopoly held by British Airways and Aer Lingus (both are now wholly owned by International Consolidated Airlines Group ) on London-Ireland flights by offering a lower-cost service.

Ryanair's early days were marked by significant challenges. The airline struggled to find its footing in a market dominated by established carriers. Its initial strategy focused on offering simple, low-price flights, but without a clear business model to sustain its operations, the early days were marked by financial difficulties.

The turning point came in the early 1990s when current CEO Michael O'Leary, who was initially hired as CFO in 1988 by the founder Tony Ryan, took a trip to the United States. There, he met with Herb Kelleher, co-founder of Southwest Airlines , and was inspired by Southwest's successful low-cost model. O'Leary returned to Ireland convinced that Ryanair could revolutionize air travel in Europe by adopting a similar approach.

The Southwest Airlines Inspiration

The meeting between Herb Kelleher and Michael O'Leary is a pivotal moment in airline history. The meeting was intended for O'Leary to learn from Kelleher's experiences and insights into the low-cost airline business model.

Southwest Airlines' model was straightforward yet revolutionary: use a single model of aircraft to reduce maintenance and training costs, focus on quick turnaround times to maximize aircraft utilization, offer point-to-point flights to avoid costly hub operations, and eliminate unnecessary extras that contributed to higher ticket prices.

Inspired by this model, O'Leary transformed Ryanair from a small, struggling airline into one of the world's largest. The "stealing of the idea," as it is sometimes dramatically phrased, was more about adapting a proven business model to a different market. Isn't it fascinating how a single event, leading to one crucial insight, can entirely rewrite the future for companies and even industries? Let's explore this low-cost model in depth.

Ryanair: Low-Cost Squared

Ryanair began its operations in 1988, flying between London Gatwick Airport and Waterford, Ireland's fifth-largest city, with a single turbo-prop plane. Initially focusing on the London-Ireland flight market, which was historically dominated by British Airways and Aer Lingus, the company spent the next 30 years expanding into markets across Europe, route by route. As of 2023, Ryanair operates over 3,600 daily flights across 94 hubs, carrying almost 200 million passengers annually – a doubling of numbers since 2016.

The bedrock of Ryanair's spectacular growth is its status as the lower-cost provider – by a wide margin – in an industry notorious for inefficiency and uneconomical operations. Ryanair exemplifies the benefits of a substantial cost advantage: aside from fuel, Ryanair’s unit costs are around half those of its closest competitor, easyJet , and significantly lower than those of other rivals such as Norwegian and Air Berlin. This cost leadership compels competitors to price their fares at double Ryanair's rates, which explains why Ryanair continues to take market share across Europe.

Ryanair: Q3 2024 Slide deck – Comparing low-cost airlines in Europe

Ryanair's low-cost strategy is founded on extreme operating efficiency, with its greatest cost advantage being airport landing fees. Unlike the common industry practice, Ryanair traditionally operates from smaller airports where it can exert influence over airport owners rather than adopting a position of subservience. As a result, even when primary airports raise fees, Ryanair often secures concessions.

Its second biggest cost advantage comes from shrewd fleet acquisition strategies. While other airlines, influenced by pilot-focused cultures, prioritize diverse fleets of advanced aircraft, Ryanair has built a uniform fleet opportunistically. For instance, in 2003 amid an industry slump, it made a massive purchase of high-quality Boeing 737-800s at reduced prices. This bulk purchasing strategy not only yields volume discounts from manufacturers but also facilitates staffing an in-house maintenance crew, which proves to be vastly more economical than external alternatives.

These two cost advantages are mutually reinforcing, creating a deep and increasingly strong competitive edge. The acquisition of inexpensive planes enables Ryanair to operate profitably at low fares to smaller airports, allowing Ryanair to dominate traffic at these airports, which in turn leads to significantly lower landing fees. A recent order to double its fleet over the next eight years will not only ensure the continuity of these dynamics but may also accelerate them, as no other airline is expanding as rapidly as Ryanair.

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In essence, Ryanair is renowned for rethinking traditional aspects of the airline industry and relentlessly pursuing cost reductions. Its strategies are often controversial, yet rivals invariably follow suit to capitalize on similar savings. Examples from its extensive list include charging for food and beverages, imposing fees for luggage and airport check-in, abstain from frequent-flier programs, and avoiding the use of air bridges. Such bold initiatives not only allow Ryanair to sell seats at lower prices but also generate substantial publicity – much of it critical – which serves as an economical means of capturing the attention of potential customers. As CEO Michael O'Leary explained:

"As long as you run around generating noise, it drives people on to our website. And we don't spend hundreds of millions of dollars on marketing to do it. Charging for toilets continues to be the number one story that resurfaces in the press and it's the gift that keeps on giving. We've never done it, but it keeps coming up on social networks every three or four months, the media picks up on it and then someone writes a story on it." – CEO, Michael O'leary

Epitomizing the strategy of combining low prices with additional benefits, Ryanair continually leverages its competitive advantages. Several times, it has capitalized on the profitability and efficiency stemming from its cost-conscious operations to secure aircraft acquisitions at prices significantly lower than those available to rivals, burdened by higher structural costs. Moreover, Ryanair has started to make inroads into primary airports and the business travel sector, gradually supplanting Europe's retracting legacy carriers. This cultural commitment to low-cost operations has resulted in margins and returns on invested capital that are unparalleled in the airline industry, with operating income more than doubling between 2015 and 2023.

Ryanair's revenue growth from 1997 visualized:

Ryanair's revenue growth from 1997 visualized

In conclusion, Ryanair's remarkable journey from a modest operation with a single aircraft to becoming a dominant force in the airline industry is a testament to the power of innovation, strategic foresight, and a relentless commitment to cost efficiency. By challenging traditional business models and continuously seeking ways to reduce expenses, Ryanair has not only transformed itself but also the landscape of the European airline industry, ultimately benefiting both its shareholders and customers significantly.

Its aggressive expansion and low-cost strategies have made it a case study in business and aviation circles alike. As the airline looks to the future, with plans to further expand its fleet and reach, Ryanair stands as a shining example of how disruptive business models can lead to unprecedented success, even in industries facing naturally tough economic conditions.

Ryanair Case Study

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Omar Laouadi

This paper examines the growth of Ryanair, EuropeÕs largest new entrant airline since deregulation. The sustainability of the Ryanair product is examined, including: acceptability to passengers, the use of secondary airports, labour productivity and use of outsourcing, corporate culture, policy environment and legal and policy obstacles. The growth of the airline is expected to continue because of the popularity of low fares, the willingness of passengers to forego traditional airline services in order to avail of low fares and the ability of Ryanair to control and reduce costs.

ryanair leadership case study

Dr. Raouf Sakhizada

The aim of this study is to ascertain whether the low cost strategy is still work for Ryanair or not in the challenging environment of airlines industry. This is a descriptive study that based on the qualitative research approach which uses the secondary data from sources such as the annual reports of the company, competitors' annual reports, academic journals, books (through university's portal) etc. The study finds the challenges and risk are being faced by low-cost airlines such as Ryanair and the ways the company manages the risks in the challenging environment of the airlines industry. Because this study uses the secondary sources of data, it is might not be fully reliable and valid as it is possible that the data might have been collected for other purposes rather than for fulfilling of the aims and objectives of this study. To fully understand the challenges and risks for lowcost airlines a broader analysis of micro and macro environment of airlines industry is recommended. However, this study does not add any contribution to the literature of the low-cost airline, but it could be considered as a paper with latest updates to the low-cost airlines business model.

UZOECHI NWAGBARA

This investigation borders on a critical evaluation of the leadership style of Ryanair in the age of expensive air travel. Another thrust of the paper is a critical look at the organizational model in place at Ryanair which has made it one of the world’s most successful airlines. In doing this we shall be exploring the leadership model and paradigms as well as leadership style that Michael O’Leary, the CEO of this airline has brought to bear in the organization, which have made it an airline of choice in Europe. Also, the study will be evaluating the transformational change occasioned by O’Leary’s leadership style and how it has impacted on Ryanair’s competitive edge, high performance, effective leadership, and organizational development. This study is essentially about Ryanair’s organizational structure in terms of leadership and mode of operation that have placed it ahead of other airlines in Europe and all over the world. This singular characteristic of making air travel affordable for everyone, which used to be an exclusive reserve of the rich, is indicative of paradigm shift in the European airline industry.

Catherine McCarthy

The emergence and subsequent dominance of the low cost carrier has revolutionised the airline industry. However, for the most part low cost carriers have only operated on short haul routes. This paper carries out a qualitative assessment on the low cost short haul business model and a quantitative analysis on whether or not it can be successfully transferred to the long haul market. Taking Ryanair as an example of a very successful low cost short haul carrier, this dissertation develops a feasibility study, including a profitability analysis, on the applicability of Ryanair’s low cost short haul model to a long haul route. The results of this research show that some but not all of the main elements of the low cost carrier model can be successfully transferred to long haul airline operations. The results highlight that the move for a low cost carrier, in this instance Ryanair, to long haul operations appears to require substantial cost reduction, a large injection of capital and cons...

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In recent decades, low-cost airlines have proliferated in the European market offering cheap tickets and increasing popularity. This business model, characterised by cost leadership, has been studied on numerous occasions. The case of the Irish airline Ryanair has presented different challenges over the last few years in relation to its stakeholders, who are shaping the sustainability of the current era of air travel. This business model should be adapted to the current demands of the market, such as corporate social responsibility or care for the environment. The functioning of low-cost airlines regarding the use they make of ERP management systems is also analysed. They aim to balance their cost strategy with the development of internal resources and capabilities for the company's long-term strategy. A major current challenge for low-cost airlines is the implementation of ERP management systems to make strategies oriented to the customer, sustainability, and corporate social r...

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Home » Management Case Studies » Case Study: Strategy of Ryanair

Case Study: Strategy of Ryanair

Overview of the company.

Ryanair started in year 1985 with only 57 staff members and with one 15 seater turboprop plane from the south of east of Ireland to London-Gatwick which carried 5000 passengers on one route. In 1986, inspired from the story of the company go after the big guys for a slice of the action and end up smashing the or British Airways high fare cartel on the Dublin-London route. The staff increased from mere 57 to 120 staff members and the plane carried for about 82,000 passengers on two routes. In 1989, the company employed 350 staff and their average maximum passengers increased to 600,000. In 1990-1991, the company has 700,000 passengers.

Strategy of Ryanair

In 1997, the EU air transport deregulation allowed the airline for the first time to open up new routes to Continental Europe with over 3 million passengers on 18 routes carried. Ryanair launched services to Stockholm, Oslo, Paris and Brussels and took time out to float Ryanair plc on Dublin and NASDAQ Stock exchanges. The company was awarded as Airline of the Year in 1999 by the Irish Air Transport Users Committee.

In 2000, they announced the launch of 10 new European routes for the summer 2000 after much deliberation and watching others burning money. The company has also jump onto the internet with the launch of their new online booking site and in just 3 months the site is taking over 50,000 bookings a week. By 2001 there are more than 1500 employees working for Ryanair and more than 10 million passengers are carried to 56 cities in 13 European countries. The company has opened Frankfurt-Hahn in 2002 as their second continental European base and announce a long term partnership with Boeing which will see the company acquiring up to 150 new Boeing 737-800 series aircraft over an eight year period from 2002-2010.

Critical Success Factors

Although the company had encountered different problems, specifically in line with its cost structures, the company had been able to survive and grow in the marketplace. Ryanair implement different marketing strategy to make the company survive in the competition and to be able to gain competitive position in the airline market. It is said that the company was regarded recently as the most punctual airline between Dublin and London. And because of the strategy of the industry, Ryanair is now recognised as the second largest airline in United Kingdom and Europe’s largest low-fares airline having a network of over 57 routes in 11 countries and served by a fleet of 31 Boeing 737-200 and -800 aircraft with over 1,400 staffs and personnel.

In order to position itself in the marketplace the company continuously concentrates on driving own its costs to offer the lowest fares possible and remain profitable. In addition, Ryanair offer minimum standards of service and very low prices for point-to-point, short haul flights. The goal of Ryanair is to meet the needs of travelling at the lowest price. The Critical Success Factors (CSFs) are as follows in airline industry: the strategic focus of having the lowest prices, being reliable within the marketplace, comfort and service and frequency.

Cost Reduction Strategy

To achieve its goal of having a competitive position in the airline market, Ryanair uses a cost reduction strategy. Such cost reduction strategy relies on five main aspects like fleet commonality, contracting out services, airport charges and route policies, managed staff costs and productivity and managed marketing costs. In terms of fleet commonality, the company used only one kind of plane which limits the cost for staff training, maintenance services and facility of obtaining spares, facility in scheduling aircraft and crew assignment. With their purchase of aircraft Boeing 737, Ryanair has been able to gain capacity and reduces the average age of fleet which means savings on maintenance costs and avoiding the fit of European Union-conform equipment on old feet.

The next factor under the cost reduction strategy of Ryanair is contracting out services. In this manner, aircraft handling, ticketing, handling and other functions are contracted out by Ryanair to third parties. In addition, in order to limit their expenses engine and heavy maintenance are also contracted out whereas the staff of Ryanair carries out routine maintenance.

Managing staff costs and productivity is another factor used for reducing the cost for Ryanair. In this manner, the company pays its staff on modest salary but has set up a performance related pay structure which urges employees to maximise the number of sectors flown daily. This way, Ryanair both controls productivity and keeps staff costs down. Lastly, managing marketing costs is another factor that makes the company reduces it costs. Ryanair advertises mainly on it website with its logo “Ryanair.com, the Low-Fare Airline”. In addition, it is also advertised in national and regional Irish and UK newspaper, on radio and on television.

Porter’s Generic Strategy

Aside from it cost-reduction strategy, Ryan has also been able to use Porter’s generic strategies to position itself in the marketplace. Accordingly, a company positions itself by leveraging its strengths. Today, more and more people and organization are striving to be recognized in the business arena. With this objective, these organizations had been able to competently and effectively adapt to the situation in the market place by using generic strategies that enhanced their competitiveness. There are five different generic strategies that a business can choose.

Cost leadership strategy is based upon a business organising and managing its value-adding activities so as to be the lowest cost producer of a product within an industry ( 2002). Cost advantage may achieve in terms of how product or services is designed or in terms of its quality. Differentiation strategy is based upon persuading customers that a product is superior to that offered by competitors ( 2002). The value added by the uniqueness of the product or services may allow the company to charge a premium price for it. However, the danger associated with differentiation may include imitation by competitors and changes in customer tastes.

Focus-differentiation strategy is aimed at a segment of the market fro a product rather than at the whole market or many markets ( 2002). The successful way using focus strategy is to tailor a broad of product or service development strengths to a relatively narrow market segment that they know very well. The risk may include imitation and changes in the target segments. In the case of Ryanair, these three generic strategies had been utilized. First, the company offers the lowest cost of fare than its competitors in the airline. On the other hand, Ryanair has also become a focuser because it concentrated on a narrow customer segment which include Irish and UK business people or travelers who could not aford to fly major airlines.

Ryanair has restyled itself and shifted from a full service conventional airline to the first European low fares, no frills carrier. In 1985, it provided scheduled passenger airline services between Ireland and the UK. By the end of 1990 and despite a growth in passenger volume, the company had experienced some trouble and had to dispose of five chief executives, recording losses of IR £20 million. Ryanair had to fight to survive and the new management team, headed by Michael O’Leary, decides to restyle the company on the model of successful American Southwest Airlines .

Indeed, when one considers Porter’s original framework, Ryanair’s generic strategy used to be unclear: it situated itself somewhere between a cost leader and a focuser, although we can consider it was closer to a focuser. The problem with such niche strategies is that they involve a number of risks, the most obvious being that the niche can get saturated and competitors invade the segment. As long as Ryanair was the only European no frills airline, it did not have to distinctly define its strategic position. It used to try and mix focus and cost leadership and was muzzy about which one it wanted. But as soon as competitors started blooming, it had to decide which strategy it would stick to. This was the very strategy of : he decided to ruthlessly pursue cost leadership. This strategy was a success and by 1997, Ryanair was floated on the Dublin Stock Exchange and on NASDAQ.

Strategic Options

The case study has provided the problems and issues encountered by the Ryanair, in spite of its strategies. One of the problems is in terms of handling customers or target market. In addition, another problem is assuring quality service. In this manner, the strategic option that can be used by the company for satisfying both internal and external customers and marketing environment is the use of total quality management. The industrial competitions in airline industry worldwide are at brisk, making companies in this field across the globe search for extensive strategic management procedures that would keep them in on the business world. The tasks of crafting, implementing, and executing company strategies are the heart and soul of managing business enterprise. A company’s strategy serves as the game plan management and is use to stake out a market position, conduct its operations, attract and please customers, compete successfully, and achieve organizational objectives. Thus, TQM as a strategy is certainly appropriate for such situation.

Total Quality Management is a philosophy of management that is driven by the constant attainment of customer satisfaction though the continuous improvement of all organizational processes ( 1998). It is a management philosophy that seeks to integrate all organizational functions such as marketing, finance, design, engineering, production, customer service, and others to focus on meeting customer needs and organizational objectives ( 2000).

Total Quality Management is a planned procedure for satisfying internal and external customers and suppliers by integrating the business environment, continuous improvement, and come through with advancement, growth, and safeguarding the cycles while changing organisational culture. Furthermore, TQM is an array of management system throughout the organisation, geared to ensure that the organisation to continuously attain or surpass customer requirements. TQM places strong focus on process measurement and controls as means of continuous improvement (, 1999). Moreover, Total Quality Management is infinitely variable and adaptable. Although originally applied to manufacturing operations, and over the years only used in that area, TQM is now being recognised as a standard management instrument, just as applicable in service and public sector organisations like the airlines industries ( 2004).

The Total Quality Management (TQM) philosophy of management is customer-oriented. Hence, the airline operations must be developed in order to steadily deal with the improvement of their operation through the ongoing participation of all employees in problem solving efforts across functional and hierarchical boundaries. TQM incorporates the concepts of service quality, process management, quality assertion, and quality perfection. Consequently, the airline company must be able to control all transformation processes with regards to their operations and services to better satisfy customer needs in the most economical way.

Eventually, customer satisfaction has always been regarded as the driving force behind quality improvement; others suggest quality management is achieved by internal productivity or cost improvement programs. In other applications, Total Quality Management is regarded as a technique to introduce the context of participative type of management ( 1998). Thus, the management should be more straightforward to provide the potential role of applying the Total Quality Management to their operations and services.

In addition, since Total quality management is based on internal or self-control, which is embedded in every element of the work system (technology and people), the employees or the people behind the operation and services being offered to the passengers and customers of the airline must be able to determine the problems beforehand, to anticipate its occurrences.

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ryanair leadership case study

First-of-Its-Kind Civil Computer Fraud Act Case Lands in Favor of Ryanair

"I think Judge Bryson's decisions are going to be an important roadmap for how you can and can not use the Computer Fraud and Abuse Act," said Ryanair's Chicago-based Holland & Knight attorney R. David Donoghue.

July 30, 2024 at 06:47 PM

6 minute read

Lisa Willis

Lisa Willis

Share with email, thank you for sharing, what you need to know.

  • Ireland-based air carrier Ryanair prevailed in its case
  • The case led to one of the first-ever Computer Fraud and Abuse Act civil trials in the U.S.
  • Screen scraping, or web scraping, is a method that enables developers to retrieve information that is typically accessible only through a webpage.

In a landmark decision, a Delaware District Court jury ruled in favor of Ryanair DAC, determining that Booking.com B.V. violated the U.S. Computer Fraud and Abuse Act and caused significant financial harm to the airline.

The Ireland-based air carrier and its attorneys prevailed in one of the first  Computer Fraud and Abuse Act civil trials in the U.S.

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NYU GPH Journal of Public Health Disasters

A student-led journal driven by the latest research in public health disaster preparedness and management.

Nancy Daneau’s Case Study on the Fukushima Nuclear Disaster

ryanair leadership case study

The Tohoku earthquake, the strongest earthquake ever recorded in Japan, caused a tsunami that killed 18,000 people and displaced countless others on March 11, 2011. Widespread infrastructure damage from the tsunami included the Fukushima nuclear power plant which resulted in leaked radiation, explosions, and the forced evacuations of over 150,000 people.

Despite the risk of burns, radiation damage, and respiratory harm, many of the nuclear plant workers tried to save others and control the meltdown. The Japanese army oversaw relief efforts such as supplying food, water, and blankets to the effected population. Following the disaster, environmental contamination has since affected ecosystems and fisheries in the vicinity. 

In Nancy Daneau’s case study about the Fukushima nuclear disaster, she notes Japan’s disaster system was only meant to handle one disaster at a time and was overwhelmed by the simultaneous earthquake, tsunami, and nuclear plant accident. In a world where cascading disasters may occur more often, Daneau emphasizes it is vital to encourage cooperation between a diverse array of groups and utilize technology to prepare for a variety of converging scenarios.

by Leanne Auyeung

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Why the Management: Practitioner Programme worked for me

Ministry of Defence policy advisor Nazia Lodhi says she learned from peers across government while on the Civil Service Management: Practitioner Programme.

ryanair leadership case study

Nazia Lodhi, Ministry of Justice

“Management can be taught,” says Nazia Lodhi, (pictured), a senior policy advisor for the Armed Forces Pensions Schemes at the Ministry of Defense (MoD).

The team leader and chair of the MoD Civilian Muslim Network was among the first civil servants to do the Management: Practitioner Programme which was launched in 2023.

Her experiences on it convinced her that anyone can learn to be a better manager and that good management is most definitely a skill that can be taught.

Practical sessions

“The programme was a great learning curve,” she said.

“Learning was not just from books and theories but also from practical sessions and learning from other people’s experiences too. It was so valuable to get the chance to learn from peers across government in different departments as well.”

The Management: Practitioner Programme supports experienced managers, of any grade, to get the skills, knowledge and networks they need.

The programme consists of three modules, each lasting approximately five weeks and featuring real-life, relatable Civil Service leadership scenarios. A fourth module includes continued learning post programme. 

Nazia’s varied career has spanned the NHS where she worked as a cross-matcher for heart transplants and the Home Office where she was an asylum caseworker.

Now, at the MoD, she manages a team which has traditionally had a high level of staff turnover.

For that reason, she says motivating her staff is a priority - and she does that by demonstrating her own passion for their work in the way she conducts herself.

Encouragement to future participants

“My experience about being on the programme is that it’s very worthwhile.

“If somebody was thinking about doing it,  I would start off by telling them they should definitely go for it.”

Get full details about the Management: Practitioner Programme and other management courses.

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Assessment of coastal carbon storage and analysis of its driving factors: a case study of jiaozhou bay, china.

ryanair leadership case study

1. Introduction

2. materials and methods, 2.1. study area, 2.2. data sources, 2.2.1. source information, 2.2.2. data processing, 2.3. methods, 2.3.1. invest model, 2.3.2. improved casa model, 2.3.3. spatial heterogeneity and correlation analysis methods, 3.1. characteristics of spatial and temporal variations in carbon storage, 3.2. characteristics of spatial and temporal variations in carbon sequestration, 4. discussion, 4.1. factors affecting carbon, 4.2. analysis of factors influencing carbon storage, 4.2.1. analysis of the impact of lucc on carbon storage, 4.2.2. impact of climate on carbon storage, 4.2.3. impact of economic factors on carbon storage, 4.3. comparison of invest and improved casa models, 4.4. limitations of this study and future directions, 5. conclusions, supplementary materials, author contributions, data availability statement, conflicts of interest, abbreviations.

LUCCLand use and cover change
CASACarnegie Ames Stanford Approach
NEPNet ecosystem productivity
LPJmLLund–Potsdam–Jena Managed Land model
InVESTIntegrated Valuation of Ecosystem Services and Trade-offs model
NPPNet primary productivity
CLCDAnnual China Land Cover Dataset
AREIAquatic Reflectance Enhancement Index
GEEGoogle Earth Engine
NDVINormalized Difference Vegetation Index
DEMDigital elevation model
MNDWIModified Normalized Difference Water Index
EVIEnhanced Vegetation Index
BSIBare Soil Index
IBIIndex of building intensity
APARAbsorbed photosynthetically active radiation
FPARFraction of photosynthetically active radiation
SOLTotal solar radiation
DcoDistance from the coast
PrecMean annual precipitation
SlpSlope
TempMean annual temperature
ECExtreme climate
TRTemperature range
GDPGross domestic product
NLNight light index
PDPopulation density
ISIndustrial structure
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Click here to enlarge figure

DataTypeScaleYearData Source
LandsatRaster30 m1990, 2000, 2010, 2020 (accessed on 20 October 2023)
CLCDRaster30 m1990–2020 (accessed on 25 October 2023)
NDVIRaster1 km1990–2020 (accessed on 23 March 2024)
Monthly NDVIRaster1 km1990–1999 (accessed on 27 March 2024)
Raster1 km2000 (accessed on 27 March 2024)
Raster250 m2001–2020 (accessed on 27 March 2024)
MNDWIRaster1 km1990, 2000, 2010, 2020 (accessed on 23 March 2024)
PopulationRaster1 km1990, 2000, 2010, 2020 (accessed on 23 March 2024)
TemperatureRaster1 km1990–2020 (accessed on 24 March 2024)
RainfallRaster1 km1990–2020 (accessed on 24 March 2024)
GDPRaster1 km1990, 2000, 2010, 2020 (accessed on 25 March 2024)
DEMRaster30 m- (accessed on 25 March 2024)
Nighttime lightingRaster1 km1990, 2000, 2010, 2020 (accessed on 25 March 2024)
Solar radiationRaster8 km1990–2016 (accessed on 28 March 2024)
Sunshine hoursDigitalMonthly1990–2020Statistical Yearbook
Remote Sensing IndexFormulasDescription
NDVI The Normalized Difference Vegetation Index, which reflects crop growth status information.
MNDWI The Modified Normalized Difference Water Index, which enhances the detection of water bodies.
EVI The Enhanced Vegetation Index, which enhances vegetation signals and reduce atmospheric interference.
BSI The Bare Soil Index, which identifies bare soil and urban areas.
IBI The Index of Building Intensity, which identifies densely built-up areas.
AREI The Aquatic Reflectance Enhancement Index, which improves the accuracy of water body identification.
land Use TypeCroplandForestShrubGrasslandWaterSonw/IceBare LandImperviousWetland
0.5420.3890.4290.5420.5420.5420.5420.5420.542
Interaction TypeJudgment Criteria
Nonlinear attenuation
Univariate nonlinear attenuation
Bivariate enhancement
Nonlinear enhancement
Independent
FactorsDEM Dco GDP NL MNDWINDVI PD Prec SlpTempISECTR
q-statistics0.032 0.030 0.120 0.082 0.235 0.289 0.075 0.040 0.018 0.079 0.099 0.089 0.040
p-value0000000000000
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Zhang, L.; Guan, Q.; Li, H.; Chen, J.; Meng, T.; Zhou, X. Assessment of Coastal Carbon Storage and Analysis of Its Driving Factors: A Case Study of Jiaozhou Bay, China. Land 2024 , 13 , 1208. https://doi.org/10.3390/land13081208

Zhang L, Guan Q, Li H, Chen J, Meng T, Zhou X. Assessment of Coastal Carbon Storage and Analysis of Its Driving Factors: A Case Study of Jiaozhou Bay, China. Land . 2024; 13(8):1208. https://doi.org/10.3390/land13081208

Zhang, Longkun, Qingchun Guan, Hui Li, Junwen Chen, Tianya Meng, and Xu Zhou. 2024. "Assessment of Coastal Carbon Storage and Analysis of Its Driving Factors: A Case Study of Jiaozhou Bay, China" Land 13, no. 8: 1208. https://doi.org/10.3390/land13081208

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Transforming Childhood Vaccination Rates in Rural Egypt: A Case Study on Results-Based Management in Healthcare Programs

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This case study examines the implementation of a results-based management (RBM) approach in a childhood vaccination program across rural Egypt. The project, initiated in 2020, aimed to address the persistently low immunization rates in remote areas by restructuring healthcare delivery and resource allocation.

The study details how the RBM framework was applied to set clear, measurable objectives, develop key performance indicators, and establish a robust monitoring and evaluation system. It highlights the innovative use of mobile health technologies for data collection and analysis, enabling real-time adjustments to the program strategy.

Over a three-year period, the initiative achieved a remarkable 40% increase in vaccination coverage, significantly reducing the incidence of preventable childhood diseases in the target regions. The case study explores the challenges encountered, including cultural barriers and logistical hurdles, and describes the adaptive management techniques employed to overcome these obstacles.

This research provides valuable insights into the effective application of RBM principles in resource-constrained settings, demonstrating how data-driven decision-making and stakeholder engagement can lead to substantial improvements in public health outcomes. The findings offer practical guidelines for healthcare managers and policymakers seeking to enhance the efficiency and impact of their programs in similar contexts.

Competing Interest Statement

The authors have declared no competing interest.

Funding Statement

This study was supported by the HealthForAll Fund under grant number HF-EA-3849.

Author Declarations

I confirm all relevant ethical guidelines have been followed, and any necessary IRB and/or ethics committee approvals have been obtained.

The details of the IRB/oversight body that provided approval or exemption for the research described are given below:

The study protocol was reviewed and approved by the ResearchOcrats Health Ethics Committee (Approval No. ERC-2049-015). Informed consent was obtained from all study participants, and data anonymization procedures were implemented to protect participant privacy.

I confirm that all necessary patient/participant consent has been obtained and the appropriate institutional forms have been archived, and that any patient/participant/sample identifiers included were not known to anyone (e.g., hospital staff, patients or participants themselves) outside the research group so cannot be used to identify individuals.

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I have followed all appropriate research reporting guidelines, such as any relevant EQUATOR Network research reporting checklist(s) and other pertinent material, if applicable.

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All data produced in the present study may be available upon reasonable request to the authors

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The Evolution of the European Low-cost Airlines‘Business Models. Ryanair Case Study

  • October 2012
  • Procedia - Social and Behavioral Sciences 62:342–346
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The Case for College in the Era of Online Learning

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ryanair leadership case study

In-person education provides valuable experiences, opportunities, and skills that can’t be replicated online.

Does pursuing a college education still make sense in the age of online learning and AI — when we have access to information for free via the internet? The problem with this question is that it frames college as an information gatekeeper, misunderstanding much of its value. For many, higher education institutions offer more than that: a transformative journey where students can network and develop transferable soft skills that require teamwork and repetition. You can maximize your college experience by leaning into these opportunities while simultaneously staying up to date with the latest technological trends. By being agile, networking vigorously, cultivating problem-solving skills, and seeking learning opportunities in the real world while in school, you can prepare yourself for a successful career.

Today, we have access to more information than ever before. YouTube and TikTok can provide us with in-depth learning opportunities for free — from professional development tips to AI tutorials . In more recent years, large language models like ChatGPT and Gemini have shown they can answer almost any question that comes to mind with an increasing level of accuracy .

  • RW Robert Walker is the director of high school admissions at University of Advancing Technology. Walker has over 12 years of in-depth experience in recruitment and technology, has a genuine passion helping others achieve their educations dream,s and holds advanced degrees in technology leadership and cyber security.  

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IMAGES

  1. Ryan Air Case Study

    ryanair leadership case study

  2. ️ Ryanair leadership. Case Study: Ryanair. 2019-02-09

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  3. Ryanair the low-fares airlines. Strategy and leadership case study

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  4. Ryanair Case Study

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  5. RYANAIR case study by Ambra Vannoli

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  6. Ryanair Case Study Answer

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  1. Ryanair

COMMENTS

  1. Case Study: Ryanair Business Strategy Analysis

    Ryanair is an Irish low cost airline headquartered in Dublin founded in 1985. It operates 181 aircrafts over 729 routes across Europe and North Africa from 31 bases. Ryanair has seen large success over the recent years due to its low-cost business model and has become the world's largest airline in terms of international passenger numbers.

  2. (PDF) How does Ryan Air's Cost Leadership Strategy Play ...

    the operations that make their performance better than other companies. Simple random. sampling technique was used in the study and test performance of the same entities. The data employed in the ...

  3. PDF Strategic analysis of Ryanair

    nged for few of the airlines. Ryanair appears to have improved the most managing to increase its load factor from 82.7% to 95.5% within 5 years, becoming the most effic. ent airline amongst the four. EasyJet has shown slow yet steady growth, managing to increase its load factor by 3.7% over the peri.

  4. How Ryanair's Relentless Cost-Cutting Redefined the Airline Industry

    Its aggressive expansion and low-cost strategies have made it a case study in business and aviation circles alike. As the airline looks to the future, with plans to further expand its fleet and reach, Ryanair stands as a shining example of how disruptive business models can lead to unprecedented success, even in industries facing naturally ...

  5. Challenges in the Business Model of Low-Cost Airlines: Ryanair Case Study

    This business model, characterised by cost leadership, has been studied on numerous occasions. The case of the Irish airline Ryanair has presented different challenges over the last few years in ...

  6. (PDF) Ryanair V.S. Easyjet: Strategy Analysis and ...

    According to Ryanair. Annual Report 2022 (figure 1 and 2), the non-current assets hav e been increased from 8869.7 to. 9674.7 million euros during the period from 2021 to 2022, which is a good ...

  7. Ryanair strategic positioning (B): Always getting better

    The B case documents the evolution and implementation of Ryanair's response, a change program called "ALWAYS GETTING BETTER" (AGB). AGB encompasses a digitalization program that chief marketing officer Kenny Jacobs believes can enable Ryanair to become the "Amazon of Travel in Europe.". The B case asks whether this is a realistic ...

  8. Ryanair: Challenges and Opportunities of the Low-Cost Company

    Abstract. Ryanair is one of Europe's leading low-cost airlines, headquartered in Dublin, Ireland. Ryanair has followed different strategies to keep its prices low and maintain its position as the market leader for low-cost airlines in Europe. Over time the company has implemented strategies ranging from hiring and training of staff and pilots ...

  9. Sage Business Cases

    Abstract. This case study investigates the key competitive advantages, business strategies, opportunities, and challenges of Ryanair, an Irish airline and the largest and most successful low-cost European air carrier. After deregulation in 1997, the European airline industry faced increased competition with the emergence of a variety of new low ...

  10. (PDF) Homing in on paradigm shift: Ryanair leadership in the age of

    Though this study is a case study of Ryanair's leadership structure, the main emphasis for investigation is theoretical in scope. Ryanair's leadership style was used to test the various leadership theories used in this study to show that O'Leary is a transformational leader. Ryanair: A Brief History The Irish multi-millionaire ...

  11. Strategic Management Case Study of Ryanair

    In this case study, it is. all about Ryanair has improved its customer services, expanded route map, website updation in. the recent years. They have finally listened after years of customers bad reviews and improved. their standard into the market. The present report will cover discussion about strategic.

  12. Ryanair Case Study and Strategic Analysis

    Title. Ryanair Case Study and Strategic Analysis: An Analysis on the Competitiveness and Low-cost Strategy of Europe's Leading Low-cost Carrier Ryanair. Author. Christoph Müller. Publisher. GRIN Verlag, 2011. ISBN. 3640897323, 9783640897322. Length.

  13. Pricing strategies of low-cost airlines: The Ryanair case study

    Abstract. We analyse the pricing policy adopted by Ryanair, the main low-cost carrier in Europe. Based on a year's fare data for all of Ryanair's European flights, using a family of hyperbolic price functions, the optimal pricing curve for each route is estimated. The analysis shows a positive correlation between the average fare for each route ...

  14. (PDF) Ryanair Case Study

    This investigation borders on a critical evaluation of the leadership style of Ryanair in the age of expensive air travel. Another thrust of the paper is a critical look at the organizational model in place at Ryanair which has made it one of the world's most successful airlines. ... Ryanair - the low-fares airlines Case Study By Sid Hegde ...

  15. Ryanair Case Study

    Ryanair Case Study Added on 2023-01-12. 10 Pages 3500 Words 66 Views. Leadership Management. About this Document. 1 out of 10 | ...

  16. Ryanair business strategy analysis in the face of Covid-19 crisis

    Abstract. This thesis explored what aspects of Ryanair current low-cost strategy may alter due to the Covid-19 crisis. Firstly, Ryanair strategic position in 2020 was analysed. The study ...

  17. Challenges in the Business Model of Low-Cost Airlines: : Ryanair Case Study

    This business model, characterised by cost leadership, has been studied on numerous occasions. The case of the Irish airline Ryanair has presented different challenges over the last few years in relation to its stakeholders, who are shaping the sustainability of the current era of air travel.

  18. Case Study: Strategy of Ryanair

    The case study has provided the problems and issues encountered by the Ryanair, in spite of its strategies. ... It is important that in application of the Total Quality Management to the Ryanair operations and services they must also consider that an appropriate strategy should be used in order to employ a total quality operations and services ...

  19. A Case Analysis of the Organisational Behaviour of Ryanair and Its

    This study is to evaluate the organisational behaviour issues that are faced by one of the most profitable European airlines, which is Ryanair, that could lead the airline to a negative market trend in the future. ... based on the key staff management theory, and in case of not very decisive roles like those in which senior staffs are employed ...

  20. Case StudyCarefully read the extract below and then

    Question: Case StudyCarefully read the extract below and then answer the question that follows.Leadership vs Management: Understanding the Key DifferenceWhat Do Managers Do?A manager is a member of an organization with the responsibility of carrying out the four important functions of management: planning, organizing, leading, and controlling.

  21. First-of-Its-Kind Civil Computer Fraud Act Case Lands in Favor of Ryanair

    In a landmark decision, a Delaware District Court jury ruled in favor of Ryanair DAC, determining that Booking.com B.V. violated the U.S. Computer Fraud and Abuse Act and caused significant ...

  22. Nancy Daneau's Case Study on the Fukushima Nuclear Disaster

    Experts from the International Atomic Energy Agency (IAEA) at the Fukushima nuclear power plant. Photo courtesy of Wikimedia Commons. The Tohoku earthquake, the strongest earthquake ever recorded in Japan, caused a tsunami that killed 18,000 people and displaced countless others on March 11, 2011.

  23. Why the Management: Practitioner Programme worked for me

    The programme consists of three modules, each lasting approximately five weeks and featuring real-life, relatable Civil Service leadership scenarios. A fourth module includes continued learning ...

  24. The Process and Critical Developments in Building Design Capabilities

    This article outlines the investigation of the process of building design capabilities in large organizations. While various studies have investigated the dynamics between management and design, a sparsity of empirical research examines the process of building design capabilities. This comparative case study research examined three successful, four unsuccessful, and two ongoing cases to ...

  25. Ricardo flies Ryanair: Strategic human resource management and

    In the case of Ryanair, they focused on hiring self employed pilots to achieve a lower cost structure, thereby gaining a competi tive advantage in the European market (Harvey and Turnbull, 2020 ...

  26. Building Trust to Develop a Sustainable Sharing Economy Model: A Case

    We address this gap through an inductive case study of a social enterprise operating in a slum area in India which dealt with issues of trust deficit in the ecosystem as it tried to build a resilient and scalable sharing economy model. ... Academy of Management 100 Summit Lake Drive, Suite 110 Valhalla, NY 10595, USA Phone: +1 (914) 326-1800 ...

  27. Land

    Global climate change and coastal urbanization have significantly impacted the health and carbon storage of coastal zone ecosystems. Investigating the spatial and temporal variations in coastal carbon storage is crucial for developing effective strategies for land management and ecological protection. Current methods for evaluating carbon storage are hindered by insufficient accuracy and data ...

  28. Transforming Childhood Vaccination Rates in Rural Egypt: A Case Study

    This case study examines the implementation of a results-based management (RBM) approach in a childhood vaccination program across rural Egypt. The project, initiated in 2020, aimed to address the persistently low immunization rates in remote areas by restructuring healthcare delivery and resource allocation. The study details how the RBM framework was applied to set clear, measurable ...

  29. The Evolution of the European Low-cost Airlines'Business Models

    Ryanair Case Study. October 2012; Procedia - Social and Behavioral Sciences 62:342-346; ... entered the market, the company used a focused cost leadership strate gy. Thus, with the help of its ...

  30. The Case for College in the Era of Online Learning

    Walker has over 12 years of in-depth experience in recruitment and technology, has a genuine passion helping others achieve their educations dream,s and holds advanced degrees in technology ...