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Critical Thinking: A Simple Guide and Why It’s Important
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Strong critical thinking skills are crucial for career success, regardless of educational background. It embodies the ability to engage in astute and effective decision-making, lending invaluable dimensions to professional growth.
At its essence, critical thinking is the ability to analyze, evaluate, and synthesize information in a logical and reasoned manner. It’s not merely about accumulating knowledge but harnessing it effectively to make informed decisions and solve complex problems. In the dynamic landscape of modern careers, honing this skill is paramount.
The Impact of Critical Thinking on Your Career
☑️ problem-solving mastery.
Visualize critical thinking as the Sherlock Holmes of your career journey. It facilitates swift problem resolution akin to a detective unraveling a mystery. By methodically analyzing situations and deconstructing complexities, critical thinkers emerge as adept problem solvers, rendering them invaluable assets in the workplace.
☑️ Refined Decision-Making
Navigating dilemmas in your career path resembles traversing uncertain terrain. Critical thinking acts as a dependable GPS, steering you toward informed decisions. It involves weighing options, evaluating potential outcomes, and confidently choosing the most favorable path forward.
☑️ Enhanced Teamwork Dynamics
Within collaborative settings, critical thinkers stand out as proactive contributors. They engage in scrutinizing ideas, proposing enhancements, and fostering meaningful contributions. Consequently, the team evolves into a dynamic hub of ideas, with the critical thinker recognized as the architect behind its success.
☑️ Communication Prowess
Effective communication is the cornerstone of professional interactions. Critical thinking enriches communication skills, enabling the clear and logical articulation of ideas. Whether in emails, presentations, or casual conversations, individuals adept in critical thinking exude clarity, earning appreciation for their ability to convey thoughts seamlessly.
☑️ Adaptability and Resilience
Perceptive individuals adept in critical thinking display resilience in the face of unforeseen challenges. Instead of succumbing to panic, they assess situations, recalibrate their approaches, and persist in moving forward despite adversity.
☑️ Fostering Innovation
Innovation is the lifeblood of progressive organizations, and critical thinking serves as its catalyst. Proficient critical thinkers possess the ability to identify overlooked opportunities, propose inventive solutions, and streamline processes, thereby positioning their organizations at the forefront of innovation.
☑️ Confidence Amplification
Critical thinkers exude confidence derived from honing their analytical skills. This self-assurance radiates during job interviews, presentations, and daily interactions, catching the attention of superiors and propelling career advancement.
So, how can one cultivate and harness this invaluable skill?
✅ developing curiosity and inquisitiveness:.
Embrace a curious mindset by questioning the status quo and exploring topics beyond your immediate scope. Cultivate an inquisitive approach to everyday situations. Encourage a habit of asking “why” and “how” to deepen understanding. Curiosity fuels the desire to seek information and alternative perspectives.
✅ Practice Reflection and Self-Awareness:
Engage in reflective thinking by assessing your thoughts, actions, and decisions. Regularly introspect to understand your biases, assumptions, and cognitive processes. Cultivate self-awareness to recognize personal prejudices or cognitive biases that might influence your thinking. This allows for a more objective analysis of situations.
✅ Strengthening Analytical Skills:
Practice breaking down complex problems into manageable components. Analyze each part systematically to understand the whole picture. Develop skills in data analysis, statistics, and logical reasoning. This includes understanding correlation versus causation, interpreting graphs, and evaluating statistical significance.
✅ Engaging in Active Listening and Observation:
Actively listen to diverse viewpoints without immediately forming judgments. Allow others to express their ideas fully before responding. Observe situations attentively, noticing details that others might overlook. This habit enhances your ability to analyze problems more comprehensively.
✅ Encouraging Intellectual Humility and Open-Mindedness:
Foster intellectual humility by acknowledging that you don’t know everything. Be open to learning from others, regardless of their position or expertise. Cultivate open-mindedness by actively seeking out perspectives different from your own. Engage in discussions with people holding diverse opinions to broaden your understanding.
✅ Practicing Problem-Solving and Decision-Making:
Engage in regular problem-solving exercises that challenge you to think creatively and analytically. This can include puzzles, riddles, or real-world scenarios. When making decisions, consciously evaluate available information, consider various alternatives, and anticipate potential outcomes before reaching a conclusion.
✅ Continuous Learning and Exposure to Varied Content:
Read extensively across diverse subjects and formats, exposing yourself to different viewpoints, cultures, and ways of thinking. Engage in courses, workshops, or seminars that stimulate critical thinking skills. Seek out opportunities for learning that challenge your existing beliefs.
✅ Engage in Constructive Disagreement and Debate:
Encourage healthy debates and discussions where differing opinions are respectfully debated.
This practice fosters the ability to defend your viewpoints logically while also being open to changing your perspective based on valid arguments. Embrace disagreement as an opportunity to learn rather than a conflict to win. Engaging in constructive debate sharpens your ability to evaluate and counter-arguments effectively.
✅ Utilize Problem-Based Learning and Real-World Applications:
Engage in problem-based learning activities that simulate real-world challenges. Work on projects or scenarios that require critical thinking skills to develop practical problem-solving approaches. Apply critical thinking in real-life situations whenever possible.
This could involve analyzing news articles, evaluating product reviews, or dissecting marketing strategies to understand their underlying rationale.
In conclusion, critical thinking is the linchpin of a successful career journey. It empowers individuals to navigate complexities, make informed decisions, and innovate in their respective domains. Embracing and honing this skill isn’t just an advantage; it’s a necessity in a world where adaptability and sound judgment reign supreme.
So, as you traverse your career path, remember that the ability to think critically is not just an asset but the differentiator that propels you toward excellence.
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What is Critical Thinking and Why is it Valuable in the Workplace?
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There are times at work when you simply have to “do.” A tight deadline, a demanding project outline, or a highly particular superior might mean that it makes sense to complete a task without too much mental tinkering. But work like this can be unsustainable and worse — it won’t leverage your ability to think critically.
There is value in thinking critically in every aspect of your life. From making decisions in your personal life, to interrogating the media you consume, to assessing your work with a critical eye, applying critical thinking is an essential skill everyone should be trying to hone.
At your workplace, critical thinking can distinguish you as a leader, and a valuable mind to bounce ideas off. It can help improve the quality of your work, and the perception those higher up the chain have of you.
Here’s what you need to know about critical thinking in the workplace:
What Exactly is “Critical Thinking”?
In a nutshell, critical thinking is the ability to think reasonably, detaching yourself from personal bias, emotional responses, and subjective opinions. It involves using the data at hand to make a reasoned choice without falling prey to the temptations of doing things simply because they’ve always been done a certain way.
Critical thinking takes time. It might be quicker simply to take instruction at face value, or rely on the traditions of your team. But without analyzing the reasons behind decisions and tasks, it becomes extremely easy to adopt bad habits. This might be time-wasting meetings, inefficient uses of effort, or poor interactions with team members. Taking the time to ask “why” you’re doing something is the first step to thinking critically.
Sometimes, data is available which allows you to make reasoned decisions based on absolute facts. If you can show that a new best practice can objectively improve current processes with hard data, you’ve used the very basics of critical thinking. That said, actual numbers aren’t always available when making a decision. Real critical thinking involves taking a careful look at situations and making a decision based on what is known, not what is felt.
Why Is Critical Thinking Important in the Workplace?
The short answer to the above question is this: critical thinkers make the best decisions, most often. And in the workplace, where choices about how to complete tasks, communicate information, relate with coworkers, and develop strategy are so common, critical thinkers are extremely valuable.
A savvy hiring manager will make this part of the recruitment process. It’s pretty easy to gauge how someone is inclined to solve a problem — ask them how they would deal with a specific situation, and give them the opportunity to use their critical thinking skills, versus deferring to an emotional, or prescribed reaction. Employing people who can think and act reasonably will pay enormous dividends down the road.
Using your critical thinking skills in the workplace will define you as a problem solver. This is not only useful career-wise (although having upper-level people at your company think highly of you is undoubtedly a benefit) it also establishes you as a leader among your fellow team members. Demonstrating your ability to solve problems and accomplish goals effectively will help instill confidence in you with all your coworkers.
How to Use Critical Thinking in the Workplace
The first step to actually using critical thinking is approaching every situation with an open mind. You need to be receptive to all information available, not just the kind that satisfies your preconceived notions or personal biases. This can be easier said than done, of course — lessons learned and beliefs held are often done so with a reason. But when it comes to critical thinking, it’s important to analyze each situation independently.
Once you’ve analyzed a situation with an open mind, you need to consider how to communicate it properly. It’s all very well and good to approach situations with objective logic, but it doesn’t do you any favours to sound like Mr. Spock when you’re conveying your conclusions. Be tactful, patient and humble when you are explaining how and why you’ve come to decisions. Use data if available to support your findings, but understand that not everyone is able to remove emotion from situations.
The final, and perhaps least obvious, application with critical thinking is creativity. Often, getting creative means pushing boundaries and reshaping convention. This means taking a risk — one that can often be worth the reward. Using a critical thinking approach when getting creative can help you mitigate the risk, and better determine what value your creativity can bring. It will help you and your team try new things and reinvent current processes while hopefully not rocking the boat too much.
Learn More About Critical Thinking
Critical thinking is a valuable skill for all aspects of your life. It benefits problem solving, creativity, and teamwork. And it translates particularly well to the workplace, where it can distinguish you as a valuable employee and leader.
Taking the extra time to examine things objectively, make decisions based on logic, and communicate it tactfully will help you, those you work with, and your work goals prosper. To learn more about how to do that, have a look at our Critical Thinking and Problem Solving for Effective Decision-Making workshop and register today!
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How to build critical thinking skills for better decision-making
It’s simple in theory, but tougher in practice – here are five tips to get you started.
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Have you heard the riddle about two coins that equal thirty cents, but one of them is not a nickel? What about the one where a surgeon says they can’t operate on their own son?
Those brain teasers tap into your critical thinking skills. But your ability to think critically isn’t just helpful for solving those random puzzles – it plays a big role in your career.
An impressive 81% of employers say critical thinking carries a lot of weight when they’re evaluating job candidates. It ranks as the top competency companies consider when hiring recent graduates (even ahead of communication ). Plus, once you’re hired, several studies show that critical thinking skills are highly correlated with better job performance.
So what exactly are critical thinking skills? And even more importantly, how do you build and improve them?
What is critical thinking?
Critical thinking is the ability to evaluate facts and information, remain objective, and make a sound decision about how to move forward.
Does that sound like how you approach every decision or problem? Not so fast. Critical thinking seems simple in theory but is much tougher in practice, which helps explain why 65% of employers say their organization has a need for more critical thinking.
In reality, critical thinking doesn’t come naturally to a lot of us. In order to do it well, you need to:
- Remain open-minded and inquisitive, rather than relying on assumptions or jumping to conclusions
- Ask questions and dig deep, rather than accepting information at face value
- Keep your own biases and perceptions in check to stay as objective as possible
- Rely on your emotional intelligence to fill in the blanks and gain a more well-rounded understanding of a situation
So, critical thinking isn’t just being intelligent or analytical. In many ways, it requires you to step outside of yourself, let go of your own preconceived notions, and approach a problem or situation with curiosity and fairness.
It’s a challenge, but it’s well worth it. Critical thinking skills will help you connect ideas, make reasonable decisions, and solve complex problems.
7 critical thinking skills to help you dig deeper
Critical thinking is often labeled as a skill itself (you’ll see it bulleted as a desired trait in a variety of job descriptions). But it’s better to think of critical thinking less as a distinct skill and more as a collection or category of skills.
To think critically, you’ll need to tap into a bunch of your other soft skills. Here are seven of the most important.
Open-mindedness
It’s important to kick off the critical thinking process with the idea that anything is possible. The more you’re able to set aside your own suspicions, beliefs, and agenda, the better prepared you are to approach the situation with the level of inquisitiveness you need.
That means not closing yourself off to any possibilities and allowing yourself the space to pull on every thread – yes, even the ones that seem totally implausible.
As Christopher Dwyer, Ph.D. writes in a piece for Psychology Today , “Even if an idea appears foolish, sometimes its consideration can lead to an intelligent, critically considered conclusion.” He goes on to compare the critical thinking process to brainstorming . Sometimes the “bad” ideas are what lay the foundation for the good ones.
Open-mindedness is challenging because it requires more effort and mental bandwidth than sticking with your own perceptions. Approaching problems or situations with true impartiality often means:
- Practicing self-regulation : Giving yourself a pause between when you feel something and when you actually react or take action.
- Challenging your own biases: Acknowledging your biases and seeking feedback are two powerful ways to get a broader understanding.
Critical thinking example
In a team meeting, your boss mentioned that your company newsletter signups have been decreasing and she wants to figure out why.
At first, you feel offended and defensive – it feels like she’s blaming you for the dip in subscribers. You recognize and rationalize that emotion before thinking about potential causes. You have a hunch about what’s happening, but you will explore all possibilities and contributions from your team members.
Observation
Observation is, of course, your ability to notice and process the details all around you (even the subtle or seemingly inconsequential ones). Critical thinking demands that you’re flexible and willing to go beyond surface-level information, and solid observation skills help you do that.
Your observations help you pick up on clues from a variety of sources and experiences, all of which help you draw a final conclusion. After all, sometimes it’s the most minuscule realization that leads you to the strongest conclusion.
Over the next week or so, you keep a close eye on your company’s website and newsletter analytics to see if numbers are in fact declining or if your boss’s concerns were just a fluke.
Critical thinking hinges on objectivity. And, to be objective, you need to base your judgments on the facts – which you collect through research. You’ll lean on your research skills to gather as much information as possible that’s relevant to your problem or situation.
Keep in mind that this isn’t just about the quantity of information – quality matters too. You want to find data and details from a variety of trusted sources to drill past the surface and build a deeper understanding of what’s happening.
You dig into your email and website analytics to identify trends in bounce rates, time on page, conversions, and more. You also review recent newsletters and email promotions to understand what customers have received, look through current customer feedback, and connect with your customer support team to learn what they’re hearing in their conversations with customers.
The critical thinking process is sort of like a treasure hunt – you’ll find some nuggets that are fundamental for your final conclusion and some that might be interesting but aren’t pertinent to the problem at hand.
That’s why you need analytical skills. They’re what help you separate the wheat from the chaff, prioritize information, identify trends or themes, and draw conclusions based on the most relevant and influential facts.
It’s easy to confuse analytical thinking with critical thinking itself, and it’s true there is a lot of overlap between the two. But analytical thinking is just a piece of critical thinking. It focuses strictly on the facts and data, while critical thinking incorporates other factors like emotions, opinions, and experiences.
As you analyze your research, you notice that one specific webpage has contributed to a significant decline in newsletter signups. While all of the other sources have stayed fairly steady with regard to conversions, that one has sharply decreased.
You decide to move on from your other hypotheses about newsletter quality and dig deeper into the analytics.
One of the traps of critical thinking is that it’s easy to feel like you’re never done. There’s always more information you could collect and more rabbit holes you could fall down.
But at some point, you need to accept that you’ve done your due diligence and make a decision about how to move forward. That’s where inference comes in. It’s your ability to look at the evidence and facts available to you and draw an informed conclusion based on those.
When you’re so focused on staying objective and pursuing all possibilities, inference can feel like the antithesis of critical thinking. But ultimately, it’s your inference skills that allow you to move out of the thinking process and onto the action steps.
You dig deeper into the analytics for the page that hasn’t been converting and notice that the sharp drop-off happened around the same time you switched email providers.
After looking more into the backend, you realize that the signup form on that page isn’t correctly connected to your newsletter platform. It seems like anybody who has signed up on that page hasn’t been fed to your email list.
Communication
3 ways to improve your communication skills at work
If and when you identify a solution or answer, you can’t keep it close to the vest. You’ll need to use your communication skills to share your findings with the relevant stakeholders – like your boss, team members, or anybody who needs to be involved in the next steps.
Your analysis skills will come in handy here too, as they’ll help you determine what information other people need to know so you can avoid bogging them down with unnecessary details.
In your next team meeting, you pull up the analytics and show your team the sharp drop-off as well as the missing connection between that page and your email platform. You ask the web team to reinstall and double-check that connection and you also ask a member of the marketing team to draft an apology email to the subscribers who were missed.
Problem-solving
Critical thinking and problem-solving are two more terms that are frequently confused. After all, when you think critically, you’re often doing so with the objective of solving a problem.
The best way to understand how problem-solving and critical thinking differ is to think of problem-solving as much more narrow. You’re focused on finding a solution.
In contrast, you can use critical thinking for a variety of use cases beyond solving a problem – like answering questions or identifying opportunities for improvement. Even so, within the critical thinking process, you’ll flex your problem-solving skills when it comes time to take action.
Once the fix is implemented, you monitor the analytics to see if subscribers continue to increase. If not (or if they increase at a slower rate than you anticipated), you’ll roll out some other tests like changing the CTA language or the placement of the subscribe form on the page.
5 ways to improve your critical thinking skills
Beyond the buzzwords: Why interpersonal skills matter at work
Think critically about critical thinking and you’ll quickly realize that it’s not as instinctive as you’d like it to be. Fortunately, your critical thinking skills are learned competencies and not inherent gifts – and that means you can improve them. Here’s how:
- Practice active listening: Active listening helps you process and understand what other people share. That’s crucial as you aim to be open-minded and inquisitive.
- Ask open-ended questions: If your critical thinking process involves collecting feedback and opinions from others, ask open-ended questions (meaning, questions that can’t be answered with “yes” or “no”). Doing so will give you more valuable information and also prevent your own biases from influencing people’s input.
- Scrutinize your sources: Figuring out what to trust and prioritize is crucial for critical thinking. Boosting your media literacy and asking more questions will help you be more discerning about what to factor in. It’s hard to strike a balance between skepticism and open-mindedness, but approaching information with questions (rather than unquestioning trust) will help you draw better conclusions.
- Play a game: Remember those riddles we mentioned at the beginning? As trivial as they might seem, games and exercises like those can help you boost your critical thinking skills. There are plenty of critical thinking exercises you can do individually or as a team .
- Give yourself time: Research shows that rushed decisions are often regrettable ones. That’s likely because critical thinking takes time – you can’t do it under the wire. So, for big decisions or hairy problems, give yourself enough time and breathing room to work through the process. It’s hard enough to think critically without a countdown ticking in your brain.
Critical thinking really is critical
The ability to think critically is important, but it doesn’t come naturally to most of us. It’s just easier to stick with biases, assumptions, and surface-level information.
But that route often leads you to rash judgments, shaky conclusions, and disappointing decisions. So here’s a conclusion we can draw without any more noodling: Even if it is more demanding on your mental resources, critical thinking is well worth the effort.
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Improve Your Critical Thinking at Work
Helen Lee Bouygues, founder of the Reboot Foundation, believes that a lack of critical thinking is responsible for many business failures. She says organizational leaders often...
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Helen Lee Bouygues, founder of the Reboot Foundation, believes that a lack of critical thinking is responsible for many business failures. She says organizational leaders often rely too heavily on expertise and then jump to conclusions. Instead, leaders should deliberately approach each problem and devote time thinking through possible solutions. The good news, she says, is that critical thinking skills can developed and practiced over time. Bouygues is the author of the HBR.org article “ 3 Simple Habits to Improve Your Critical Thinking .”
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CURT NICKISCH: Welcome to the HBR IdeaCast from Harvard Business Review. I’m Curt Nickisch.
You know the story. Maybe it’s even a nightmare of yours. One day, the company is flying high. No reason to change anything. Customers and contracts will always be there.
And then one day – the money stops flowing in, and the business is suddenly in real trouble.
Our guest today knows this all too well. She has been an interim CEO, CFO, or COO at more than one dozen companies. Sometimes they needed her because they were mismanaged. Some failed to stay in front of changing technologies. In a few cases, members of the senior team were simply negligent. But in her experience, all these organizational problems shared one root cause: A lack of critical thinking.
Our guest is Helen Lee Bouygues. She’s the founder of the Reboot Foundation. Based in Paris, the nonprofit helps parents, teachers and employers think more critically about their problems. She’s also the author of the HBR.org article “ 3 Simple Habits to Improve Your Critical Thinking .” Helen, thanks for being here.
HELEN LEE BOUYGUES: Thank you for having me Curt.
CURT NICKISCH: Helen, you worked in transitional periods for a bunch of big companies. And, you say that many people’s business problems really come down to simple errors in critical thinking. That just sounds a little surprising to me and I wanted to hear why you say that.
HELEN LEE BOUYGUES: Yeah, I think at first glance people believe that critical thinking is something that we do every day and it comes very natural. But in reality, critical thinking is not only extremely important for success in life, but it’s also something that needs to be learned and practiced.
Critical thinking skills are very much predictive of making positive financial decisions, even more so than raw intelligence, but people kind of forget what that actually means in terms of tools and practices that they need to exercise in order to make the right decisions, or at least the better decisions.
Based on my 20 years of different turnaround and transformation experience, I have noticed that very often when things go sideways or create problems and companies find themselves in a situation of a need for turnaround, it’s typically been because I would argue that the leadership perhaps lacked some elements of critical thinking.
CURT NICKISCH: Why do you think we lack critical thinking skills, or why do you think we think we’re better at it than we actually are?
HELEN LEE BOUYGUES: That’s a great question Curt and actually we did a survey at the Reboot Foundation about a year ago, where we asked people questions of everything from ranging from how often do they practice critical thinking to how important they think critical thinking is, and how often they teach their children critical thinking?
I think one of the reasons why it’s more difficult in today’s day and age is that we live in a world of incessant distraction and technology is often to blame as well. We live in a period when we have a question, we want that instant gratification getting the information, just typing the question on Google, having the answer quickly and so, we don’t actually have as much time to stop and think.
And part of the necessity of critical thinking is having that ability to take a step back and actually think about your own thinking. And yet, it’s actually becoming more and more critical because as businesses evolve and there’s more urgency to make decisions, that’s exactly when we need to do more critical thinking than perhaps we used to, because of evolving technology and rapidly changing competitive environments in business.
CURT NICKISCH: You say that getting better at critical thinking is something we can learn and cultivate?
HELEN LEE BOUYGUES: Yes. The opposite of critical thinking could be selective thinking. And naturally selective thinking is something that you can actually do relatively quickly because it’s just a reinforcement of your own opinion. People in business can get better at critical thinking if they just do three things. One, question assumptions. Two, reason through logic. And three, diversify thought.
CURT NICKISCH: How do you actually do that?
HELEN LEE BOUYGUES: So, the taking a break, and that doesn’t mean doing meditation or yoga, but actually taking the time. It could be going for a run, or a walk around the block. That alone creates that opportunity for an individual to take the time to stop and think. So, that’s one dimension I think that people need to put in their normal practice.
The second element that you wouldn’t necessarily think about in terms of an attribute necessary for critical thinking is management of emotions. So, the number of times that you can imagine, especially in a boardroom for a company that’s going through a difficulty, heated discussions, insults across the room. In that type of environment, it’s very difficult to engage in rational thinking.
As much emotions are important, when it comes to true important decisions, we need to put aside the feelings and emotions that go awry in a meeting setting. In addition to that, I think the other element of what we need to make sure that we conduct is making sure that we have other points of views.
CURT NICKISCH: When you talk about looking at things from opposing viewpoints, sometimes that’s helpful when you have somebody who plays that role, or when you have a diverse team that you can share ideas with and explore. I don’t know that all of us are as good of just thinking from other perspectives when we’re kind of just in our own thoughts.
HELEN LEE BOUYGUES: Yeah, but it’s again, that’s why I think I started off this conversation Curt, in saying that critical thinking is something that you actually need to practice and you need to learn. Because indeed, it’s natural and it’s very human to stay in your own personal bubble because it’s comfortable.
But you can actually do this from a small scale to a larger scale, and what I mean by that specifically is if you’re starting small, if you work in for example, in accounting. Go have lunch with people in marketing in your organization.
I have a good friend, Mathilde Thomas, she’s actually the founder of Caudalie which is a very successful line of skincare products made from grapes. Mathilde grew up spending her time in her family vineyards, so her family originally was in the wine business. And the idea of the skincare product came about because one day a friend of the family, this physician, came to visit the vineyard and he was looking at the vat of grape skins that were about to be discarded and he said, well that’s a pot of treasure, so why are you just discarding that away? And that’s effectively how the business of Caudalie actually began.
So, that’s a positive story where people who are not necessarily in the same field can get together and actually come up with innovation or here it wasn’t even intended to be an innovation. It just was an idea that sprung from two people from different walks of life getting together and coming up with the business idea. So, that’s a positive example in terms of diversity.
CURT NICKISCH: Where have you seen this failure in some of the companies that you worked with? Where have you seen the inability to diversify thought and opinions and host costly that can be?
HELEN LEE BOUYGUES: I think in terms of negative, I’ve seen a specific example for a pharmaceutical company where the founder brought in a CFO who actually had very little experience in accounting. He had experience in mergers and acquisitions, in elements of financing, but not pure accounting.
But his true qualification of becoming the CFO was the fact that he was a very, very good friend of the CEO’s and you see that example over and over again, including in boards. The number of times you see the board of a company being surrounded, the CEO being surrounded by his or her friends, which is why often I think from time to time, you have companies, publicly listed companies where sometimes the board may not see certain indications.
Be it the case of a Steinhoff or an Enron, which is an extreme case of fraud, but even in terms of general decisions, strategic decisions, that if you have a board composed of just a group of friends of the CEO’s, you don’t have diversity of thought in that type of environment.
CURT NICKISCH: So, we’ve talked some about questioning assumptions and the power of diversifying thought. But another point you make is that people need to get better about reasoning through logic. And I think this is going to surprise people too because logical is just such a household word. We think that we think logically, so why is logic a deficit and kind of a prerequisite for the critical thinking you think we need to see more of in management?
HELEN LEE BOUYGUES: So, one of the stories that I like to bring up is a specific company that I encountered a couple of years ago. It’s one of the world’s largest producers of aluminum tubes and they have clients ranging from L’Oréal to Proctor and Gamble, all over the world.
And the CEO of this company was blindsided by his own fervor and probably unreasonable optimism about the outlook for the revenue profile of this company. In reality, the company was in relatively dire financial straits, but again he was blinded with his hope that his clients would never leave because the switching costs of his clients would be too high, or that at least was his hypothesis.
And for some business leaders I think some optimism is obviously a good thing. There wouldn’t be Ubers or EBays if we didn’t have entrepreneurs who have that charisma and exuberance. But what I often find in companies is CEOss with something I call simply WTF. Now Curt, that’s not what you think that we commonly use in text messages, but it’s for me it’s “wishful thinking forever’.
And I think that blinded optimism can often mask the capability and the ability to reason through logic and actually re-question your approach and saying, “well, can my customers decide to change vendors? Is the competitive environment actually shifting? Are there low-cost companies that could actually take over my business even if that hurdle rate is high?”
So, it’s again coming back to being able to ask the right questions and looking at your business and saying, “is there a different way of doing things?” And that’s when you avoid the pitfalls of actually reasoning through logic.
And it comes back to the argument of having different views from your original views and your original sentiments. And obviously in order to do that, we need to really pay close attention to our own chain of logic.
CURT NICKISCH: Which I like by the way, wishful thinking forever. I’m going to read text messages that way now. Probably make them a little more optimistic. Yeah.
A lot of companies pay consultants to do this kind of critical thinking for them and they come in with tools and concept mapping, and all of the sorts of things that maybe they’re a little more deliberate about and also, removed from the emotion of working in the culture of a company. Do you see consultants as essentially paid critical thinkers?
HELEN LEE BOUYGUES: I think many consultants are good at critical thinking. I don’t believe that the industry of management consulting is a sector that is there to enforce critical thinking for companies. And let me explain why I believe that. A lot of, in a lot of situations CEOs seek validation and look for evidence that supports their preconceived notions. And consultants are often trained to agree with their client’s theories.
So, I would almost counter argue and say, for CEOs to effectively use consultants, they almost need to be very precise and be very upfront in their scope of work with the consultants, demand and ask that the consulting firm give a different point of view, or an opposing point of view than the original thesis of a leader.
Now that is sometimes hard to do. It goes back to the original part of our discussion. It’s less comfortable for leaders and in a lot of situations why CEO’s are hiring consultants are to justify and explain with more detail to their boards of why they’re doing certain strategic activities. So, that’s where we have to be careful about relying on consultants as quote, “a mechanism to do better critical thinking in business”.
CURT NICKISCH: Have you actually seen companies turn around when they change the way they approach problems and instituted critical thinking across the organization in a more deliberate way?
HELEN LEE BOUYGUES: Yes. I worked with a telecom company in Africa, not so long ago. And they had probably the lowest customer satisfaction rate across the board, amongst the different countries in Africa. And the CEO was somebody who was a very open minded, wanted to challenge – now you could argue Curt, they were on the low, they couldn’t get lower in terms of customer satisfaction, so they only had room to go up.
But if you put that aside, what he instituted was to have a sub group of his team to go visit another South African country that had very high customer satisfaction rates. So, it was, I would call creating an environment for its employees to have a bit of a diversity of thought, but also to actually be exposed to give the capacity for its employees to question the assumptions about what they were doing wrong.
So, very good CEOs not only are capable of trying to conduct metacognition for him or herself, meaning questioning his or her own way of thinking, but he’ll challenge his team and help them to challenge their own way of thinking by showing different examples of for example, success stories in the same type of work where in a case of this telecom company in Africa, where they could see and visit customer services centers in other African countries where they had high customer satisfaction rate.
So, it’s giving the exposure to its team to seek out diversity of thought, but also promoting that, and encouraging that its employees think differently than being focused on their own silos of work and being, trying to be efficient in their own capacity, in their existing dimension.
CURT NICKISCH: Yeah. So, if that was a good critical thinker, as a CEO, what do most leaders do in that situation? What does the “uncritical thinker” do?
HELEN LEE BOUYGUES: The uncritical thinker would be to try to gain more efficiency out of its existing employees and continue to do more of the same thing. But probably putting in more KPI’s. That’s a popular thing that leaders do. And try to put more pressure in the system so that companies are more productive. Rather than thinking out of the box and trying to say, should we be doing something differently than the way we’re doing it today?
CURT NICKISCH: And for individuals? Because whether or not you have a CEO who’s good at this, you can still affect your own team and you can still affect your own work with your own critical thinking. What should they do to get better at critical thinking?
HELEN LEE BOUYGUES: Be curious. Ask the questions. “ What if” questions are great. It’s important to constantly challenge yourself saying, what if I did something differently than the way I’m doing it now? What if I approached my client differently than the way I’m doing it now? What if I changed the processes? Would there be improvement? That’s the type of individual who can improve by actually questioning the assumptions of what he or she is doing on a daily basis.
And then the second element again, is trying to be very factual and be rigid about gathering facts and proof and accumulating data in order to truly justify why you’re doing what you’re doing. It’s going back to paying close attention to the chain of your own logic.
And then the third is expanding your horizon by interacting with people that are not in your existing silo. So, I go back to the example, very simple example, go have lunch, go have a drink with somebody that’s not in your same department, but go reach out to somebody who’s in a totally different building, or even different division within your group.
CURT NICKISCH: Helen, thanks for coming on the show and talking about thinking through how to be a better critical thinker.
HELEN LEE BOUYGUES: Thank you so much. It was a real pleasure to be on your show.
CURT NICKISCH: That’s Helen Lee Bouygues. She’s the founder of the Paris-based Reboot Foundation and the author of the HBR.org article “ 3 Simple Habits to Improve Your Critical Thinking .”
This episode was produced by Mary Dooe. We get technical help from Rob Eckhardt. Adam Buchholz is our audio product manager.
Thanks for listening to the HBR IdeaCast . I’m Curt Nickisch.
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