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20 Dissertation Topics on Sustainability and Green Technology

Published by Carmen Troy at January 9th, 2023 , Revised On May 17, 2024

Introduction

Looking for interesting and manageable topics on sustainability and green technology for your dissertation or thesis? Well, you have come to the right place.

The subject of sustainability, green technology, and environmental friendliness has gained tremendous importance over the last few years – thanks to the ever-increasing pollution, climate change, and high production costs throughout the world.

Without wasting any more of your time, here are the 20+ dissertation topic ideas in this trendy field so you can choose the one that is not only intriguing but also manageable for you.

These topics have been developed by PhD writers of our team , so you can trust to use these topics for drafting your dissertation.

You may also want to start your dissertation by requesting a brief research proposal from our writers on any of these topics, which includes an introduction to the topic, research question, aim and objectives, literature review, and the proposed methodology of research to be conducted. Let us know  if you need any help in getting started.

Check our  dissertation examples  to get an idea of  how to structure your dissertation .

Review the full list of  dissertation topics here.

Latest Research Topics on Sustainability and Green Technology

Topic 1: the role of artificial intelligence (ai) and green technology in the develpment of smart and sustainable towns.

Research Aim: This study intends to find the role of artificial intelligence (AI) and green technology in developing smart and sustainable towns. It will review the concepts of smart and sustainable towns to show their importance in the modern era to reduce global warming. Then it will assess the role of AI by analysing various machine learning and deep learning models to show how these models can help develop smart and sustainable towns. Lastly, it will review what work has already been done in this area and what should be done.

Topic 2: Impact of Research and Development (R&D) Expenditure in Green Technology on the Sustainability Outcomes of the Construction Industry- A Case of Malaysian Construction Industry

Research Aim: This study intends to analyse the impact of research and revelopment (R&D) expenditure on green technology on the sustainability outcomes of the construction industry in Malaysia. It will review the current green technology used in the Malaysian construction industry and its development. Moreover, it will show how the construction industry is spending to develop new green technology and how much it requires to make it completely sustainable. It will also identify various national and international sources which can invest in this industry to make it more sustainable.

Topic 3: What are the Motivating and Demotivating Factors for Green Supply Chain Practices? An Exploratory Study Finding the Factors Affecting Green Supply Chain Practices in the UK

Research Aim: This research will identify various motivating and demotivating factors (return on green investment, production output, local and global competitiveness, political support, international support, investor support, etc.) for green supply chain practices. It will study various industries in the UK, such as construction, hotel industry, retail industry, etc., find out how the abovementioned factors affected their interest in green technology and green supply chain practices. Moreover, it will assess the work done in this area and how various institutions can motivate these industries.

Topic 4: Influence of Green Advertising on the Consumer View of Green Technology and Sustainability in the US

Research Aim: This study shows the impact of green advertising on the consumer perception of green technology and sustainability. It will assess how various components of green advertising work and how they affect the consumer perception of the need for green technology. Moreover, it will analyse different green advertising strategies used by companies in the US to influence consumer perception and how these strategies can be improved to make US consumers more interested in the products, which are products of an environment-friendly production process.

Topic 5: Green Economy a Necessity? Impact of Green Technology on Sustainable Economic Growth and Development- A Case of ASEAN Economies

Research Aim: It proposes a framework to analyse the impact of green technology on sustainable economic growth and development. It will show whether the green economy is essential for growth and development or not. It will assess various effects of green technology on the economy and ecology. And show how improving ecology can benefit human development, which can be good for long-term economic growth in the ASEAN countries. Lastly, it will analyse the current progress of these countries in creating a green economy.

Topic 6: The Potential of Biomimicry in Green Technology Innovation

Research Aim: This research explores and evaluates the potential applications of biomimicry principles in driving innovation within green technology. The purpose of the study is to enhance sustainability, resource efficiency, and environmental conservation.

Topic 7: Circular Economy and its Application in Achieving Sustainability Targets

Research Aim: This study investigates the concept of the circular economy and its practical implementation strategies. It focuses on the effectiveness of the circular economy in facilitating the achievement of sustainability targets across various industries and sectors.

Topic 8: Sustainable Water Management in the Era of Climate Change

Research Aim: This research examines the challenges and opportunities associated with sustainable water management in the context of climate change. The study identifies effective strategies, technologies, and policies to ensure resilient and equitable access to clean water resources while mitigating the impacts of climate variability and extreme events.

Topic 9: The Role of Information Technology in Advancing Sustainability Initiatives

Research Aim: This study investigates the multifaceted role of information technology (IT) in advancing sustainability initiatives across various sectors. It explores how IT innovations, such as big data analytics, IoT (Internet of Things), blockchain, and AI (Artificial Intelligence), can contribute to enhancing resource efficiency and promoting sustainable development goals.

Topic 10: Corporate Social Responsibility and Green Technology Adoption: A Case Study Analysis

Research Aim: This study aims to conduct a comprehensive case study analysis to examine the relationship between corporate social responsibility (CSR) practices and the adoption of green technologies within organisations. It examines understanding the motivations and outcomes associated with integrating sustainability initiatives into corporate strategies and operations.

Topic 11: Impact of Smart Grid Technologies for Sustainable Energy Management

Research Aim: This research assesses the impact of smart grid technologies on sustainable energy management. The study focuses on understanding how the integration of advanced grid infrastructure, renewable energy sources, energy storage systems, and demand-side management techniques contributes to increasing energy efficiency, grid reliability, and environmental sustainability.

COVID-19 Sustainability and Green Technology Research Topics

Topic 1: covid-19 and the need to expand sustainable energy.

Research Aim: It’s high time to expand sustainable energy during COVID-19.

Topic 2: COVID-19 and the environment

Research Aim: This study will focus on the positive and negative impacts of COVID-19 on the environment.

Topic 3: Economic expenditure on the green environment during COVID-19

Research Aim: This study will review the economic expenditure and plans for the green environment during COVID-19.

Topic 4: The green economy after COVID-19

Research Aim: This study will analyse the current issues related to green technology and predict the future of a green environment after COVID-19.

Dissertation Topics Ideas on Sustainability and Green Technology on Global Impact

Topic 1: research on sustainable gardens.

Research Aim: This research aims to conduct research on creating sustainable gardens and identify their benefits.

Topic 2: Sustainable outdoor designs using recycled materials

Research Aim: This research aims to identify various methods of creating sustainable outdoor designs using recycled materials and identify their benefits.

Topic 3: Pollution-free disposal and recycling of trash

Research Aim: This research aims to identify various methods to ensure pollution-free disposal and recycling of trash

Topic 4: Importance of gardening- awareness and ideas for the city, terrace/roof gardening

Research Aim: This research aims to address the importance of gardening and its awareness among the public. It will also focus on identifying cost-effective and innovative ideas for the city, as well as terrace/roof gardening.

Topic 5: Examining the economic impacts of green technology

Research Aim: The research will involve comparing the costs incurred in developing green energy and the economic benefits. The services will be saved once alternative forms of materials and energy sources are used. It will be relevant in identifying whether it is worth investing in green technology from an economic perspective. It will also help in developing supportive policies that guide green technology.

Topic 6: How do national and regional politics affect environmental sustainability?

Research Aim: This research study will analyse the role of politics in the environment. It will explore the positive or negative impacts of individual political inclinations.

Topic 7: How sustainable is the environment in the current and forthcoming eras?

Research Aim: This research will analyse global trends and their impacts on environmental trends. Developments such as increasing population, climate change, and using various materials affect the people. It will inform about how sustainability measures can be structured to align with the trends.

Topic 8: Adoption of green energy by low-end users

Research Aim: The research will be based on realising a market niche that cannot afford or are not willing to spend on an expensive product. Additionally, the embrace of some advanced technologies varies across classes, mainly based on exposure. There is also the notion that green technology can be expensive, making the stated users reluctant to use it. Accordingly, the research will focus on the factors that give users their respective levels of green technology use.

Topic 9: How green technology can affect organisational processes

Research Aim: This research will analyse how processes that can include procuring and sourcing, producing, sales, marketing, and delivering products, among others, can be impacted once green technology is introduced. It will help analyse cost and time effectiveness and the satisfaction of the organisation’s stakeholders. It can help recommend structural changes when an organisation is considering green technology.

Topic 10: To what extent does green technology contribute to environmental sustainability?

Research Aim: notably, several factors are contributing to environmental degradation and pollution. While green technology has been identified in previous research to ensure sustainability, its contribution can be compared with other factors. Accordingly, recommendations can be made about whether it is the absolute solution to sustainability.

Topic 11: Green technology and global environmental sustainability frameworks

Research Aim: The study will assess how the frameworks affect the use of green technology. Various global environmental practices are commonly developed. The research will suggest any amendments to the frameworks to positively correlate them with green technology. Also, the topic will evaluate how the frameworks are implemented in various regions.

Topic 12: Green technology practices in developing countries

Research Aim: The research will explore the extent to which developing countries use and promote green technology. They are characterised by having a lower economy. The priority they have on sustainability will be established.

Topic 13: How do policies affect the use of green technology in a country?

Research Aim: The research acknowledges that regulatory bodies devise policies to guide various industries. The guidelines can be supportive or suppressive in the development and use of green technology. For instance, the bodies’ incentives can encourage green technology, while factors like high taxation can discourage it. Therefore, focusing on a particular country’s policies can be insightful into the level at which the technology is incorporated.

Topic 14: Incentives for green technology and environmental sustainability

Research Aim: The purpose of this study is to determine how green technology can be promoted among users and manufacturers. It will first identify the challenges that users can face when using and applying the technology. It will also evaluate the level of sensitisation about green technology that people in a region have. The various stakeholders can execute the incentives for environmental sustainability.

How Can ResearchProspect Help?

ResearchProspect writers can send several custom topic ideas to your email address. Once you have chosen a topic that suits your needs and interests, you can order for our dissertation outline service , which will include a brief introduction to the topic, research questions , literature review , methodology , expected results , and conclusion . The dissertation outline will enable you to review the quality of our work before placing the order for our full dissertation writing service !

More Research Titles on Sustainability and Green Technology

Topic 1: what roles do ngos have in environmental sustainability and green technology.

Research Aim: The research will establish how NGOs can be incorporated into sustainability. NGOs have distinct objectives. While some are specific to environmental conservation, others focus on aspects that indirectly affect the environment positively or negatively. The study will then suggest how the NGOs can be motivated to advance their operations and promote green technology.

Topic 2: Impactful green thinking to achieve sustainability

Research Aim: The research analyses human behaviour and issues that can promote sustainability. It explores how people can change their perspective on the environment and take measures at individual and collective levels. It will recommend some habitual changes that can positively impact the environment.

Topic 3: A holistic approach to environmental sustainability

Research Aim: Sustainability comprises various factors, ranging from behavioural, resources, technological, and procedural. Most studies have focused on particular sets of characteristics. However, it can be intriguing how integrating sustainability factors can be achieved. Also, it will be realised if implementing some measures of sustainability has any correlation to others.

Topic 4: Can there be a balance between lifestyle and green technology?

Research Aim: the study will assess the relationship between current lifestyle and green technology. It will be relevant in identifying the personal understanding of green technology’s contribution and how people are ready to adjust their lifestyle to technology. It will further show how green technology affects lifestyles.

Topic 5: How do businesses perceive green energy and environmental sustainability?

Research Aim: The research aims to identify how profit-making organisations approach green technology. It will focus on whether they find it less costly and useful. Also, it will establish whether they find products that involve green technology are usually marketable. Further, it will identify the organisation’s preference for the working environment, whether in regions that promote environmental sustainability or those that do not.

Topic 6: Examining sustainability policies in developed and developing countries

Research Aim: The research will compare regulations instituted in the two sets of countries. It will also assess the extent of implementation of the policies in the countries.

Topic 7: Challenges facing green technology as one of the drivers towards sustainability

Research Aim: The research will be based on green technology recognition as a crucial attribute of environmental sustainability. Despite the assertion, the technology has not attained universal coverage as it would be more impactful. The challenges can vary in economic, social, geographical, and regulatory aspects, and it is recommended that the research focus on a particular region. The results can also be analysed if there is a conflict of to identify any general challenges in the areas.

Topic 8: What is the consumer perspective towards green production?

Research Aim: Businesses target to satisfy the needs of consumers. The study will assess whether the consumer has a force towards producers that can make the latter inclined towards using green technology. This research study will essentially focus on the consumables industry.

Topic 9: Stakeholders’ contribution to green technology

Research Aim: The research will establish all the stakeholders in green energy. It will reveal their interests and drivers towards green technology. There will be an insight into whether there is a conflict of interest between the stakeholders and how it can be resolved. It will also help identify how the stakeholders can collaborate and integrate their resources and ideas.

Topic 10: Current trends in green technology and the future of technology

Research Aim: the research will aim to overview how green energy has been advancing over time. The trend will then help in predicting the future of green technology. Besides, it will be informative about the contribution green energy has had on environmental sustainability at various levels. It will then make recommendations about the optimum technology based on the available information and developments.

Also Read: Dissertation Topics in Engineering Management

How ResearchProspect Can Help You?

We are aware of the problems students are likely to face when it comes to finding a suitable topic in sustainability and green technology. Therefore our expert writers are always looking forward to assisting you with your topic search.

We hope you were able to find a suitable topic from the 20+ topic suggestions in green technology and sustainability provided in this article. But even if you didn’t find any of these topics suitable for your needs, you can always contact us to get custom topic ideas from our expert writers.

Our team of expert writers in any field you would like your work to be carried out in will facilitate you and ensure you get the grades that you are worthy of and deserve.

Important Notes:

As a student of sustainability and green technology looking to get good grades, it is essential to develop new ideas and experiment with existing sustainability and green technology theories – i.e., to add value and interest to your research topic.

Sustainability and green technology are vast and interrelated to many other academic disciplines like environmental engineering . That is why it is imperative to create a sustainability and green technology dissertation topic that is particular, sound, and solves a practical problem that may be rampant in the field.

We can’t stress how important it is to develop a logical research topic based on your fundamental research. There are several significant downfalls to getting your issue wrong; your supervisor may not be interested in working on it, the topic has no academic creditability, the research may not make logical sense, and there is a possibility that the study is not viable.

This impacts your time and efforts in writing your dissertation , as you may end up in a cycle of rejection at the initial stage of the dissertation. That is why we recommend reviewing existing research to develop a topic, taking advice from your supervisor, and even asking for help in this particular stage of your dissertation.

While developing a research topic, keeping our advice in mind will allow you to pick one of the best sustainability and green technology dissertation topics that fulfil your requirement of writing a research paper and add to the body of knowledge.

Therefore, it is recommended that when finalising your dissertation topic, you read recently published literature to identify gaps in the research that you may help fill.

Remember- dissertation topics need to be unique, solve an identified problem, be logical, and be practically implemented. Please look at some of our sample sustainability and green technology dissertation topics to get an idea for your dissertation.

How to Structure Your Dissertation on Sustainability & Green Technology

A well-structured dissertation can help students to achieve a high overall academic grade.

• A Title Page
• Acknowledgments
• Declaration
• Abstract: A summary of the research completed
• Table of Contents
• Introduction : This chapter includes the project rationale, research background, key research aims and objectives, and the research problems. An outline of the structure of a dissertation can also be added to this chapter.
• Literature Review : This chapter presents relevant theories and frameworks by analysing published and unpublished literature on the chosen research topic to address research questions . The purpose is to highlight and discuss the selected research area’s relative weaknesses and strengths whilst identifying any research gaps. Break down the topic and binding terms, which can positively impact your dissertation and your tutor.
• Methodology : The data collection and analysis methods and techniques employed by the researcher are presented in the Methodology chapter, which usually includes research design , research philosophy, research limitations, code of conduct, ethical consideration, data collection methods, and data analysis strategy .
• Findings and Analysis : The findings of the research are analysed in detail in the Findings and Analysis chapter. All key findings/results are outlined in this chapter without interpreting the data or drawing any conclusions. It can be useful to include graphs, charts, and tables in this chapter to identify meaningful trends and relationships.
• Discussion and Conclusion : The researcher presents his interpretation of results in this chapter and states whether the research hypothesis has been verified or not. An essential aspect of this section of the paper is to link the results and evidence from the literature. Recommendations with regard to the implications of the findings and directions for the future may also be provided. Finally, a summary of the overall research, along with final judgments, opinions, and comments, must be included in the form of suggestions for improvement.
• References : This should be completed following your University’s requirements
• Bibliography
• Appendices : Any additional information, diagrams, and graphs used to complete the dissertation but not part of the dissertation should be included in the Appendices chapter. Essentially, the purpose is to expand the information/data.

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How to find sustainability and green technology dissertation topics.

For sustainability and green technology dissertation topics:

• Research recent environmental challenges.
• Explore innovative green solutions.
• Examine policy and industry trends.
• Analyse potential socio-economic impacts.
• Focus on interdisciplinary approaches.
• Select a topic resonating with your passion and expertise.

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Developing a Great Thesis Topic Sentence

• Your thesis topic should reflect that you understand an issue that is worth investigating.
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When your topic has finally been approved & is researchable, you can now start the research process : We can help you Step by Step.

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Green Marketing Research Topics | Most Recent Topics

A list of unique research topics on green marketing - sample ideas.

• A case study on recent trends in green marketing in developing economies : This study will aim at describing the recent trends in green marketing and how green marketing can be a means of sustainable development in these upcoming economies. The conduction of this study will help in determining which trends the economies should embrace and the impacts of the embraced trends in improving the standards of living.
• An analytical study on the perception of industries of green marketing : This study will try to establish the reasons why industries engage in green marketing. This study will also help in determining whether industries that engage in green marketing have added advantages over others. Do you still feel that you need help to formulate a research paper topic ? Our assistants can offer you a quality service.
• An investigative study on the merits and demerits of green marketing : This study will seek to compare the benefits and the disadvantages of an industry engaging in green marketing.  After comparing these, recommendations on whether to engage in green marketing or not will be offered.
• An in-depth study to determine the awareness of green marketing by consumers : This study will focus on doing an in-depth study of consumers’ awareness, concerns, and attitudes toward green marketing in a given region. Following this study, the consumers’ knowledge gap will be established and strategies developed to fill the identified gaps. Our assistance with a thesis paper topic on green marketing can be very instrumental in enabling you to come up with a good case study.
• A case study to determine the relationship between gender and green purchasing behavior : This study will aim at determining the relationship between gender and green purchasing behavior. Following the conduction of this study, it will be possible to determine the gender that has embraced green marketing more.
• An investigative study on the role of green marketing and its effects on consumers : This study will aim at determining the role that green marketing plays and its effects on consumers. The conduction of this study will help in determining how green marketing can be enhanced in order to enhance its positive effects on consumers. Qualified green marketing topics writing helpers are available in our firm, ready and willing to assist you.

Importance of  asking for help with writing a green marketing topic ;

• Broader Perspectives: Seeking assistance from a professional writing service can help you get a more diverse set of perspectives on marketing topics. This is especially useful if you're not sure which angle to take or what kind of research to focus on.
• Expertise in topic writing: Professional writers have expertise in the area of green marketing research, and can help you refine your research topic and ensure that it is relevant, interesting, and useful. They can also provide you with information on the latest trends and research in the field.
• Short period to develop a great topic: Writing a research paper can be a time-consuming process, and you may not have the time to conduct thorough research or create a well-structured paper. By seeking help from a professional writing service, you can save time and ensure that your paper is high-quality and well-researched.
• Customized topics: Professional writers can help you create a research topic that is customized to your needs and interests. They can work with you to identify your research objectives and help you develop green marketing research topics that are both feasible and interesting.

If you're considering a green marketing research paper, here are more examples of possible topics to consider:

• The effectiveness of green packaging:   This topic explores how green packaging affects consumer behavior and the environment, and whether it is a viable solution for reducing waste and carbon emissions.
• Sustainable marketing practices in the fashion industry: This topic explores the role of sustainability in the fashion industry, and how brands are using green marketing strategies to appeal to environmentally conscious consumers.
• The role of green marketing in the energy sector:  Students who need green marketing topics , can focus on this topic as it explores how green marketing can be used to promote renewable energy sources and reduce carbon emissions.

In brief, green marketing research is an important area of study that can help businesses reduce their environmental impact and appeal to environmentally conscious consumers. Seeking help from a professional writing service can help you develop a high-quality research topic that is relevant, interesting, and feasible. With the right research topic, you can create a paper that is informative, engaging and makes a valuable contribution to the field of green marketing.

Green Marketing Project Topics – Skilled Research Topics Writers

• Sustainable packaging strategies for food and beverage companies: With consumers becoming more eco-conscious, companies are under pressure to adopt sustainable packaging strategies. This project can delve into the various options available for food and beverage companies to reduce their carbon footprint and explore the most effective and cost-efficient solutions.
• Eco-friendly transportation solutions for businesses: Transportation is one of the largest contributors to greenhouse gas emissions. Students who need help with research on green marketing   can develop the topics based on this project.   This project can focus on exploring eco-friendly transportation options that businesses can adopt to reduce their carbon footprint. This can include electric vehicles, bicycles, public transportation, and other alternatives.
• Marketing strategies for promoting green products and services: The success of any green marketing initiative depends on effective communication and promotion. This project can focus on exploring the best marketing strategies for promoting green products and services. It can include digital marketing, social media campaigns, and other promotional tactics.
• Green marketing in the hospitality industry: The hospitality industry is one of the largest industries in the world, and it has a significant impact on the environment. This project can focus on exploring green marketing initiatives in the hospitality industry, including sustainable practices for energy, water, and waste management, and promoting eco-friendly tourism.
• Green marketing for small and medium-sized enterprises (SMEs): Small and medium-sized enterprises (SMEs) often have limited resources to invest in green marketing initiatives. Developing green marketing project topics based on this project can help students explore cost-effective green marketing strategies for SMEs that can help them reduce their environmental impact while reaching out to eco-conscious consumers.
• Sustainable practices for e-commerce businesses: E-commerce has seen a massive boom in recent years, and with it, there has been a corresponding increase in packaging waste and carbon emissions. This project can explore sustainable practices for e-commerce businesses, including reducing packaging waste, using eco-friendly packaging materials, and adopting sustainable delivery practices.

Green marketing is a critical concept in today's world, and there are several  business-related capstone project topics that students and professionals can explore. From sustainable packaging strategies to green marketing for SMEs, these sample topics offer a narrowed focus for specific green marketing projects. By addressing these issues, businesses can reduce their carbon footprint and build a sustainable future.

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Marketing Thesis Topics – Research Topics Samples & Ideas

• Research the Market: One of the first things to consider when developing   topics is the market. It is essential to understand the market and its needs before developing a thesis topic. Researching the market can help you identify the gaps and opportunities that exist in the market. This information can help you develop a thesis topic that addresses the gaps or takes advantage of the opportunities.
• Identify a Niche: The next step is to identify a niche. A niche is a specific area of interest within the market that has not been explored. Developing a thesis topic that focuses on a niche can be a good way to make a significant contribution to the field. Identifying a niche can also help you focus your research and develop a thesis topic that is unique.
• Review Existing Literature: Before developing marketing project topics, it is crucial to review the existing literature. This can help you identify the gaps in the current knowledge and identify the areas that need further research. Reviewing existing literature can also help you identify the methodologies and approaches that have been used in previous research. This information can help you develop thesis topics that build upon the existing research.
• Identify a Research Question: A research question is a critical component of any thesis topic. A research question should be specific, clear, and relevant. It should also be researchable and answerable. Developing a research question can help you focus your research and develop a thesis topic that is unique and relevant.
• Choose a Topic that is of Interest: When developing topics, it is essential to choose the topics that are of interest to you. Developing thesis topics on a subject that you are passionate about can help you stay motivated and engaged throughout the research process. It can also help you develop a thesis topic that is unique and relevant.
• Consider the Practical Applications: When choosing a marketing research topic, it is important to consider the practical applications of the research. How can the research be applied in the real world? What are the implications of the research for practitioners and policymakers? Considering the practical applications of the research can help you develop a thesis topic that is relevant and useful.
• Consult with Your Advisor: Finally, it is essential to consult with your advisor when developing marketing thesis topics. Your advisor can provide valuable feedback and guidance on your thesis topics. They can also help you identify the gaps in the existing research and help you develop a research question that is relevant and researchable.

Developing topics requires careful consideration and planning. It is essential to research the market, identify a niche, review existing literature, consider the research methodology, identify a research question, choose a topic that is of interest, consider the practical applications, and consult with your advisor. By considering these factors, you can develop a research paper topic that is relevant, interesting, and informative.

Obtain Unique Topics for Your Green Marketing Thesis

Realizing a high-quality thesis project simply starts with identifying a suitable topic that is researchable. Students cannot ignore the process of research topic formulation because it is the foundation of their project. Consulting highly trained experts may shape your destiny because they have vast experience in green marketing hence they have been able to identify a number of topics in green   marketing that may attract the readers’ attention. Our firm has been in the field of topic formulation for quite a long period of time. As a result, we have been able to come up with high-quality standard green marketing topic examples that will show your commitment to your academic excellence. Make an effort of contacting us whenever you have challenges in identifying the best research topics for your research and we will end your worries. We will make sure that;

• Your thesis supervisors accept your research topic with confidence
• The research topic is clear, interesting, and unique
• The thesis topic addresses trending issues in green marketing
• Research & writing assistance will be availed on time from start to finish

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Green Advertising: A Review Based on Bibliographic Coupling Analysis

• Conference paper
• First Online: 31 August 2024
• Cite this conference paper

• Luc Phan Tan   ORCID: orcid.org/0000-0001-5603-3918 15  

Part of the book series: Lecture Notes in Networks and Systems ((LNNS,volume 1062))

Included in the following conference series:

• International conference on From Smart City to Smart Factory for Sustainable Future

This study aims to map all scientific publications on green advertising and identify potential future research directions. The data included 204 English-language studies on green advertising that were searched in the Web of Science database. Bibliographic coupling analysis and thematic analysis methods were used to analyze the evolution of research on the topic over time. The results of the bibliometric analysis show that there are five main themes. From the thematic analysis, lines of research within each piece are identified, including ‘the effectiveness of green marketing’, ‘green consumption intention’, ‘green advertising and consumer behavior’, ‘green message’, ‘method of advertising’, ‘strategy of green advertising’, ‘credibility of green advertising’, ‘ambiguity and skepticism in green advertising g’, ‘greenwashing’, ‘environmental cooperation’, and ‘platform-led green initiatives. This study offers valuable insights into the latest and most significant achievements in green advertising, explicitly focusing on state-of-the-art thematic subjects. As a result, it identifies promising areas for future research that can contribute to advancing the research community.

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Tan, L.P. (2024). Green Advertising: A Review Based on Bibliographic Coupling Analysis. In: Pagac, M., Hajnys, J., Kozior, T., Nguyen, HS., Nguyen, V.D., Nag, A. (eds) From Smart City to Smart Factory for Sustainable Future: Conceptual Framework, Scenarios, and Multidiscipline Perspectives. SCFF 2024. Lecture Notes in Networks and Systems, vol 1062. Springer, Cham. https://doi.org/10.1007/978-3-031-65656-9_43

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Please note you do not have access to teaching notes, state of green marketing research over 25 years (1990-2014): literature survey and classification.

Marketing Intelligence & Planning

ISSN : 0263-4503

Article publication date: 1 February 2016

Issue publication date: 1 February 2016

The purpose of this paper is to present a literature survey on, and classification for, green marketing research.

Design/methodology/approach

Suitable keywords were used to search peer-reviewed journal articles published in marketing, business and management journals in duration 1990-2014. The articles identified were screened for titles, abstracts, keywords, frameworks, headings and sub-headings that resulted in 161 relevant articles. These articles were classified across thematic categories and their distribution was also presented for year of publication, publication outlets, location of authors, key contributing authors.

The articles were classified across four thematic categories: eco-orientation, green marketing strategy, green marketing functions and green marketing consequences. It outlined the contribution of the earlier work under each theme, illustrated upon their implications for green marketing practice and research and provided directions for future research.

Research limitations/implications

This literature survey provides a source for understanding current state of research on green marketing and to stimulate further interest of researchers in the domain.

Originality/value

The paper provides a comprehensive review of green marketing literature on green marketing, distinctly adding to the contributions made by earlier literature reviews in the domain. It outlines the classifications of the literature, and key concepts and themes related to green marketing that intend to shape future research directions.

• Green marketing
• Literature survey
• Eco-orientation
• Green marketing consequences
• Green marketing functions
• Green marketing strategy

Acknowledgements

Author of this paper would like to acknowledge the comments and suggestions of Professor Micheal Jay Polonsky, Alfred Deakin Professor, Deakin Business School, Deakin University, Australia and Professor Khyati Desai, Assistant Professor, Institute of Management Nirma University, India, and the anonymous reviewers.

Kumar, P. (2016), "State of green marketing research over 25 years (1990-2014): Literature survey and classification", Marketing Intelligence & Planning , Vol. 34 No. 1, pp. 137-158. https://doi.org/10.1108/MIP-03-2015-0061

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Dissertation topics on green marketing

How is sustainable development beneficial to the use of greener marketing on a daily basis? How to use communication in the implementation of green marketing? Here you will find some ideas for a dissertation studying green marketing.

Credit Photo : Unsplash Lawrence Kayku

Topic 1 - Marketing and its link to sustainable development

The concepts involved are those of marketing and sustainable development. Over the years, they have become closer and closer, with any business looking to implement greener marketing. Problem: how is sustainable development beneficial to the use of greener marketing on a daily basis? Talk about sustainable development in companies, ecological products and their impact on consumer choice. Also, deal with greener communication and everything relating to the environment and its protection in the actions carried out by the groups. Give specific examples.  

Topic 2 - Communication and green marketing

The two concepts have been linked for a short time, especially since communication and sustainable development can be seen as sometimes contradictory concepts. Problem: how to use communication in the implementation of green marketing? Talk about business communication methods, their impact on green marketing, and their usefulness. Talk about awareness factors in companies and what exactly is meant by green marketing. What are its advantages and disadvantages? What are the differences with more traditional marketing?

Topic 3 - New technologies and ecology in companies for more responsible marketing

These two notions are paradoxical, new technologies are often not compatible with ecology. The constructions of men on the planet to allow the development and operation of new technologies clearly appear to be in contradiction. Problem: how to combine new technologies and ecology within companies as part of more responsible marketing? Talk about the concept of green marketing, define the nuances and responsibilities of each player in the context of environmental protection. What new technologies are used, and how do they serve the objectives of green marketing on a daily basis?  

Topic 4 - Reconciling the ecological argument in a new green marketing

The ecological argument has become essential in companies, both for managers and for new candidates from the younger generations, who are increasingly interested in the ecological question. Problem: how are ecological arguments essential for the well-being of a company and the development of more reliable marketing? Talk about consumers and their new vision of advertising communication. Why do the old ways no longer work? How to implement more responsible marketing, and for what objectives? How to combine ecological objectives and commercial objectives? What influence does ecology have on consumers and on business partners?

Topic 5 - Green marketing: a real issue or a fad?

The question that many consumers or even professionals ask is whether green marketing is just a trend of the moment or a real commitment. Problem: is green marketing a new way of considering communication or a purely commercial opportunity? Talk about the contributions of green marketing compared to traditional marketing. What are the changes? How is green marketing defined? Give examples of green marketing campaigns and their influence on the merits of the company. Why do some people call green marketing an opportunistic method? Sources : Codeur, Vie publique, Acteur durable

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Research Topics & Ideas: Marketing

50+ Marketing Research Topic Ideas To Fast-Track Your Project

Finding and choosing a strong research topic is the critical first step when it comes to crafting a high-quality dissertation, thesis or research project. If you’ve landed on this post, chances are you’re looking for a marketing-related research topic , but aren’t sure where to start. If so, you’ve come to the right place.

Here, we’ll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We’ll also look at actual dissertations and theses from marketing students to give you a view of what a well-defined research topic looks like.

NB – This is just the start…

The topic ideation and evaluation process has multiple steps . In this post, we’ll kickstart the process by sharing some research topic ideas within the marketing domain. This is the starting point, but to develop a well-defined research topic, you’ll need to identify a clear and convincing research gap , along with a well-justified plan of action to fill that gap.

If you’re new to the oftentimes perplexing world of research, or if this is your first time undertaking a formal academic research project, be sure to check out our free dissertation mini-course. In it, we cover the process of writing a dissertation or thesis from start to end. Be sure to also sign up for our free webinar that explores how to find a high-quality research topic. 

Overview: Marketing-Related Topics

• How to find a research topic (video)
• Traditional (offline) marketing topics/ideas
• Digital (online) marketing topics/ideas
• Examples of actual dissertation topics
• Free Webinar : Topic Ideation 101
• Where to get extra help

How To Find A Research Topic

Before we look at specific research ideas and topics, it’s useful to first understand what the topic ideation process entails and how to go about finding and refining viable topic ideas. In the video below, we cover exactly that. So, if you’re a first-time researcher, be sure to watch this tutorial before jumping into the collection of marketing research topics we present below. 

Now that you’ve got a big-picture view of the topic ideation process, we can dive into a few research ideas to get your creative juices flowing. Please note that these research topic ideas are intentionally broad and generic, so you will need to refine them a fair deal using the techniques we discussed in the video above.

To make life a little easier for you, we’ve grouped the topic ideas based on two main categories – traditional marketing and digital / online marketing . For the latter, we’ve divided it up into a few subcategories, including social media marketing, content marketing and search marketing. That said, there is naturally some overlap between topics, so keep this in mind.

Research Ideas: Traditional Marketing

• The perceived effectiveness of different types of direct mail campaigns (e.g., postcards, catalogues, brochures) among small business owners in New York
• The perception and use of traditional marketing in creating and nurturing customer loyalty and retention among UK Financial Firms.
• The impact of demographic targeting on traditional marketing performance among green businesses
• The perception of different types of sales promotion (e.g., discounts, coupons, contests) among GenZ consumers
• The continued use of celebrity endorsements in traditional marketing campaigns, post-2020.
• Exploring factors related to outdoor advertising recall in India
• Measuring the ROI of traditional marketing efforts: a review of current methods
• Comparing the effectiveness of different traditional media channels (e.g., television, radio, print) in driving engagement and conversions among established brands
• The use of public relations in traditional marketing campaigns among large insurance companies
• The role of event marketing in building brand awareness and engagement: perceptions among marketing professionals in the UK

Research Ideas: Digital/Online Marketing

Social media marketing

• The use of artificial intelligence in social media marketing among online fashion companies in Sweden
• The impact of social media on public relations and media relations: a Case Study of Nandos
• The role of Twitter in crisis communication and reputation management: a discourse analysis
• The impact of social media influencer presence on brand loyalty and customer retention among Gen X.
• The use of social media for market research and consumer insights among SMEs in Kenya
• The impact of social media on consumer buying behaviour of fast food in Italy
• The challenges and opportunities of social media in global and multicultural marketing: perceptions of marketing departments in large corporations
• The relationship between social media engagement and website traffic: an analysis of fitness brands
• The effectiveness of influencer marketing on social media platforms for household cleaning products in the UK
• The perceptions and understanding of paid vs organic social media advertising among Gen Z consumers in San Francisco

Content marketing

• The use and understanding of micro-moments in creating personalized content experiences among content creators in the USA
• Comparing the effectiveness of methods of personalization of content marketing: an evaluation of best practice
• The experiences and use of SEO in content marketing strategy among small online businesses
• The use of social media influencers in content marketing campaigns: a Case Study of Hello Fresh
• Comparing different content distribution channels for different types of content: perceptions of best practices among content marketing experts
• The use of user-generated content in building brand trust and engagement among green companies in the UK
• Measuring the ROI of content marketing efforts among luxury brands
• The perception and use of Chat GPT in content creation among small online businesses
• The perceptions of interactive and immersive content formats (e.g., virtual reality, augmented reality) in marketing among consumers: an experimental study
• Comparing image and text-based content formats in driving engagement and conversions on social media: a multi-case study of NGOs

Search engine marketing

• The effectiveness of different ad formats (e.g., text ads, shopping ads, video ads) in Search Engine Marketing for tourist destinations
• The impact of search engine algorithm updates on Search Engine Marketing performance – who are the winners and losers?
• The perception and use of AI and machine learning in Search Engine Marketing strategy and bidding optimization within a UK marketing agency
• The use of voice search and its impact on Search Engine Marketing among food retailers in Switzerland
• The role of local SEO in driving brick-and-mortar sales: a case study of a local fashion outlet in France
• The impact of mobile optimization on Search Engine Marketing performance and conversion rates in Nigeria
• Comparing analytical tools for measuring ROI of Search Engine Marketing campaigns
• The effectiveness of different types of keywords and search queries in driving traffic towards restaurants in Italy
• The use of remarketing and retargeting in search engine marketing campaigns among marketers
• The understanding and use of schema markup and structured data in improving Search engine marketing performance among Start-Ups

Email marketing

• The perception and use of AI and machine learning in email marketing among NGOs: a focus on personalized content and dynamic segmentation
• The effectiveness of email subject line strategies in driving open and click-through rates: an experimental study
• Comparing A/B testing and multivariate testing in improving email marketing performance: a case study
• The use of personalization on email marketing performance among craft bloggers
• The impact of automated email marketing among local online retailers on customer loyalty and retention
• The use of automation and triggered emails in increasing engagement and conversion rates for online courses
• The perception and understanding of GDPR and other data privacy regulations on email marketing among SMEs
• The role of mobile optimization in email marketing targeting Gen Z consumers
• The challenges of measuring the ROI of email marketing campaigns: perceptions of SMEs
• The effectiveness of different email formats (e.g., text-based, HTML, interactive) in driving engagement: A/B testing for a small online retailer

Marketing-Related Dissertations & Theses

While the ideas we’ve presented above are a decent starting point for finding marketing-related research topic, they are fairly generic and non-specific. So, it helps to look at actual dissertations and theses to see how this all comes together.

Below, we’ve included a selection of research projects from various marketing-related degree programs to help refine your thinking. These are actual dissertations and theses, written as part of Master’s and PhD-level programs, so they can provide some useful insight as to what a research topic looks like in practice.

• The Influences of Brand Personality, Culture, and Social Media on Iconic Brand Preferences (Whelan, 2021)
• Customer Success and the Transformation of Customer Relationships (Raines, 2022)
• The Effects of Online Incentivized Reviews on Organic Review Ratings (Jeong, 2020)
• Are You For Real? The Consumption-Driven Self-Authentication Process And Its Effects On Perceived Brand Authenticity (Kuchmaner, 2020)
• You Are What You Eat: How Food Texture And Packaging Influence Consumer Well-Being (Ning, 2020)
• Social Dialogic Listening: Connecting Marketing Activity To Strategy (Collins, 2020)
• Millennials’ Attitudes Towards Influencer Marketing And Purchase Intentions (Yu, 2019)
• Cannibalization between Two Mercedes-Benz Models and Consumer Behavior (Ma, 2020)
• Selling and Buying Aspects of Used Products That Are Brand Anthropomorphized (Kim, 2019)
• Global Identity: Conceptualization, Measurement, And Implications For Marketing Strategy (Yoruk, 2022)
• The Intersection of Organizational Frontline Marketing and a High-Tech World (Krotz, 2021)
• The Unexplored Impacts of Communication Elements in Marketing (Trinh, 2022)
• Founder Social Identity As A Predictor Of Customer And Competitor Orientation In Small And Medium-Sized Enterprises (Rutherford, 2021)

Looking at these titles, you can probably pick up that the research topics here are far more specific and narrowly-focused , compared to the generic ones presented earlier. This is an important thing to keep in mind as you develop your own research topic. That is to say, to create a top-notch research topic, you must be precise and target a specific context with specific variables of interest . In other words, you need to identify a clear, well-justified research gap.

Fast-Track Your Research Topic

If you’re still feeling a bit unsure about how to find a research topic for your marketing dissertation or thesis, check out our 1-on-1 private coaching services below.

Do you have topic on insurance industery ? Specifially on the role of sale’s agents? Or some thing relates the AI rolls in insurance agents

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Comprehensive study on the determinants of green behaviour of slovenian consumers: the role of marketing communication, lifestyle, psychological, and social determinants.

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Krsnik, S.; Erjavec, K. Comprehensive Study on the Determinants of Green Behaviour of Slovenian Consumers: The Role of Marketing Communication, Lifestyle, Psychological, and Social Determinants. Sustainability 2024 , 16 , 7555. https://doi.org/10.3390/su16177555

Krsnik S, Erjavec K. Comprehensive Study on the Determinants of Green Behaviour of Slovenian Consumers: The Role of Marketing Communication, Lifestyle, Psychological, and Social Determinants. Sustainability . 2024; 16(17):7555. https://doi.org/10.3390/su16177555

Krsnik, Sabina, and Karmen Erjavec. 2024. "Comprehensive Study on the Determinants of Green Behaviour of Slovenian Consumers: The Role of Marketing Communication, Lifestyle, Psychological, and Social Determinants" Sustainability 16, no. 17: 7555. https://doi.org/10.3390/su16177555

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