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14 Market Research Newsletters to Read in 2024

Dozie Anyaegbunam is the Senior Editor of The CMO Club, a digital media publication that helps SaaS marketing leaders win at work. He has several years of core brand marketing experience across various verticals, from edu-tech, to food and beverages, to SaaS. He's also led marketing teams at B2B SaaS startups, global multinationals, and the public sector. Dozie is the Founder & Host of The Newcomers, a media publication that explores what it means to be an immigrant.

Market research can be a catalyst if you have the right data sources and analysis. These 14 market research newsletters are the best at sourcing and breaking down all the macro and micro trends that concern us marketers.

If you don't have the budget to hire a trend-spotting and analysis agency when building your marketing plan, you must sign up for a market research newsletter. It's the most affordable way to separate signal from noise.

The sheer amount of data available today means you risk getting bogged down by irrelevant insights if you surf the Internet for trends or market insights that will inform your latest marketing approach.

Here's a list of market research newsletters I keep bookmarked on my Chrome browser.

Best Market Research Newsletters Shortlist

Here's a shortlist of the best market research newsletters I think are worth signing up for in 2024:

• Trends by HubSpot - For digital marketing trends
• Market Research Update by Ray Morgan - For Australian market insights
• The Insights Newsletter - For data-driven decision making
• Research Live - For global market research news
• Intervista Newsletter - For Swiss market research updates
• Statista Newsletter - For statistical data and reports
• eMarketer - For digital marketing statistics
• Media Pulse by Nielsen - For consumer behavior analysis
• Gartner Newsletter for Marketing Leaders - For strategic marketing insights
• Euromonitor International - For global market analysis
• Mintel Spotlight - For consumer and market analysis
• Research and Markets - For industry-specific research reports
• GreenBook Newsletter - For market research industry trends
• The Story Newsletter by Harris Poll  - For public opinion and polling data

Find more details about each newsletter below.

1. Trends by HubSpot - For digital marketing trends

The Trends by HubSpot newsletter is my trusted source for data-backed insights, industry commentary, and in-depth analysis of innovative business ideas and strategic opportunities across various industries.

• Audience: Business builders, owners, and entrepreneurs
• Size: 350,000+ subscribers
• Newsletter Frequency: Weekly
• Subscribe here

Why Subscribe:  

The weekly newsletter discusses emerging trends in content creation and social media optimization and the shift of content towards more authentic and value-driven narratives. They also explore important industry news, changes in search engine algorithms, keyword strategies, techniques to improve organic search rankings, and more.

2. Market Research Update by Ray Morgan - For Australian market insights

The Market Research Update newsletter by Roy Morgan provides unbiased, up-to-date information on Australia and New Zealand’s latest market research news, consumer insights, and opinion poll results. 

• Audience: Market researchers, business professionals, and policymakers in Australia and New Zealand

The newsletter updates subscribers on consumer sentiment and spending behaviors across different sectors. It analyzes consumer spending patterns, preferences, and trends in retail and explores societal changes, lifestyle shifts, consumer preferences, and market forecasts on domestic and international travel. 

The Market Research Update newsletter also covers insights into Australia’s financial services, public health trends, and new technologies that impact consumers and businesses.

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3. The Insights Newsletter - For data-driven decision making

The Insights newsletter by Standard Insights offers survey results and expert analysis on the latest trends in consumer behavior across Asia. It provides data-driven insights and its application in business decision-making to enhance customer experience and drive growth. 

• Audience: Business professionals and decision-makers in Asia

The newsletter discusses using AI and machine learning for predictive analytics and improved decision-making. It features strategies for using data to personalize customer interactions, marketing campaigns, and customer journeys and techniques for quantifying the ROI from AI and data analytics initiatives. Additionally, it offers insights into emerging market trends and how data can guide business strategies, streamline operations, and increase efficiency.

4. Research Live - For global market research news

The Research Live Newsletter covers data analytics, consumer behavior, the impact of emerging technologies on research methodologies, and a comprehensive coverage of global market research news. 

• Audience: Market researchers and industry professionals
• Newsletter Frequency: Daily and weekly options 

The newsletter highlights the latest trends and developments in the market research industry worldwide. It covers new methodologies and technologies, and analyses of shifting consumer behaviors, market dynamics, and consumer trends across different regions. Additionally, it updates readers on key players, mergers and acquisitions, and new regulations affecting market research globally. 

5. Intervista Newsletter - For Swiss market research updates

The Intervista newsletter provides insights into the latest developments in digital transformation, customer experience, data-driven strategies, and qualitative market research on the Swiss market. 

• Audience: Market researchers and industry professionals in Switzerland
• Newsletter Frequency: Quarterly

The newsletter offers insights into the preferences, trends, and shifts in consumer behavior within Switzerland. You'll get analysis of industry-specific trends and developments unique to the Swiss market. It also discusses sustainability trends and their influence on consumer choices, new regulations and technologies, and their impact on market research.

6. Statista Newsletter - For statistical data and reports

The Statista Newsletter delivers the latest statistics, reports, infographics, and expert analyses on consumer behavior, digital markets, economic trends, and industry forecasts on over 1,000 markets. 

• Audience: Business professionals, researchers, and academics
• Newsletter Frequency: Daily and weekly options

The newsletter highlights data on purchasing habits, preferences, and shifts in consumer behavior, and updates on economic data, including GDP, inflation rates, and employment statistics. It covers insights into digitalization trends, predictions and projections for various industries and markets, and statistical reports on corporate performance and investments.

7. eMarketer - For digital marketing statistics

The eMarketer newsletter, a leading marketing newsletter, focuses on digital marketing, media, and commerce trends. It provides actionable analysis and reports on online advertising, social media , e-commerce, and consumer behavior, making it an essential source for staying updated with the latest marketing news.

• Audience: Marketing professionals and business leaders
• Size: 500,000+ subscribers
• Newsletter Frequency: Daily

Why Subscribe:

This market research newsletter covers various advertising trends, including data on digital ad spending, effectiveness, consumer interaction with digital content, and online shopping habits. It provides analyses on user and app engagement, mobile device usage, online sales trends, and digital retail strategies.

It gives insights into how businesses adapt to digital technologies and updates on global data protection laws and their impacts on digital marketing practices.

8. Media Pulse by Nielsen - For consumer behavior analysis

The Media Pulse by Nielsen offers up-to-date analysis, valuable insights, and expert commentary on advertising effectiveness, audience measurement, and shifts in consumer habits across various industries, providing solutions for media planning and marketing optimization through informative blog posts.

• Audience: Business professionals, startups, and marketers

The Media Pulse newsletters help businesses understand and adapt to changing consumer behaviors by providing insights into how consumers engage with various media platforms and how different consumer segments respond to advertising campaigns across channels.

It delivers analysis of factors influencing brand equity , consumer attitudes toward sustainability, and how economic shifts and crises influence consumer spending and behavior.

9. Gartner Newsletter for Marketing Leaders - For strategic marketing insights

The Gartner Newsletter for Marketing Leaders covers the latest trends, best practices, and emerging technologies in the marketing field. It offers expert analyses of customer experience, digital transformation, and data-driven marketing strategies. 

• Audience: Marketing leaders and business professionals

This market research newsletter offers insights for navigating and leveraging digital changes in marketing, including the latest advancements in generative AI and best practices for enhancing user experience. It features strategies for integrating and optimizing various marketing channels, techniques for measuring and maximizing marketing metrics, and provides guidance on leading teams and using data analytics to inform strategies.

10. Euromonitor International - For global market analysis

The Euromonitor International Newsletter covers data-driven reports, expert commentaries, and strategic forecasts on global economic shifts, market opportunities, and industry developments to help navigate challenges and explore new pathways for growth. 

• Audience: Business professionals and decision-makers
• Newsletter Frequency: Monthly

The Euromonitor International Newsletter focuses on global economic shifts and their impacts on various industries. It discusses the changing customer preferences, opportunities, and risks in developing markets, trends, and data on sustainability practices and their influence on global markets. The newsletter explores how digitalization is reshaping industries and the impact of urbanization on consumer demand and market structures. 

11. Mintel Spotlight - For consumer and market analysis

The Mintel Spotlight Newsletter focuses on consumer behavior, market innovations, future trends, emerging opportunities, and challenges in the food and drink, beauty, retail, and technology sectors. 

• Audience: Business professionals and industry leaders

The newsletter focuses on evolving consumer behaviors and the latest food, beauty, and retail sector innovations, It provides predictions and strategic outlooks for different industries and detailed reports on how different demographics shape markets, as well as global events and economic changes that impact consumer behavior. 

The newsletter analyzes digital consumer trends, including online shopping behaviors, social media influence, digital consumption, and brand management and product innovation trends.

12. Research and Markets - For industry-specific research reports

The Research and Markets newsletter highlights detailed data, upcoming reports, and forecasts to inform business decisions in the technology, healthcare, finance, and consumer goods sectors. 

• Audience: Business professionals and researchers

This market research newsletter covers several key topics to industry-specific research reports, including tech advancements and their impact on different sectors, in-depth analyses of trends in healthcare, biotech, and pharmaceuticals, and the latest updates on energy markets, sustainability, and environmental issues. It also covers market trends in consumer products and insights into innovations and market dynamics within the aerospace and defense sectors. 

13. GreenBook Newsletter - For market research industry trends

The GreenBook newsletter focuses on innovative methodologies and technologies, and industry trends in the market research and consumer insights industry. It provides expert opinions, case studies, and thought leadership in the global research community. 

• Size: 67,000+ subscribers
• Newsletter Frequency: Weekly 

The newsletter updates subscribers on the latest technologies and tools in market research and how emerging technologies like AI and big data are transforming the industry. It explores consumer behaviour trends, as well as steps being made to improve the research processes and outcomes.

Additionally, the GreenBook newsletter discusses the regulatory changes and best practices in data protection and real-world examples of innovative research projects. 

14. The Story Newsletter by Harris Poll - For public opinion and polling data

The Story Newsletter by Harris Poll delivers insights and data-driven stories that explore public opinion and trends in the politics, health, technology, and consumer behavior sectors. It summarizes the latest polls and research findings to understand public sentiment and market trends. 

• Audience: Business leaders and decision-makers
• Newsletter Frequency: Bi-weekly

The market research newsletter explores the perspectives of the public, including their sentiments on voting, election polls, and political and public opinions on key social topics like climate change, education, and equality. It also discusses the public attitudes on health issues, trust, and ethical practices of companies and brands, and international relations and global policies. 

Additionally, it highlights polls on the economy, employment, natural disasters, and public health emergencies. 

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Ten simple rules for innovative dissemination of research

Tony ross-hellauer.

1 Open and Reproducible Research Group, Institute of Interactive Systems and Data Science, Graz University of Technology and Know-Center GmbH, Graz, Austria

Jonathan P. Tennant

2 Center for Research and Interdisciplinarity, University of Paris, Paris, France

Viltė Banelytė

3 Freelance Researcher, Vilnius, Lithuania

Edit Gorogh

4 University and National Library, University of Debrecen, Debrecen, Hungary

Daniela Luzi

5 Institute for Research on Population and Social Policies, National Research Council, Rome, Italy

Peter Kraker

6 Open Knowledge Maps, Vienna, Austria

Lucio Pisacane

Roberta ruggieri, electra sifacaki.

7 National and Kapodistrian University of Athens, Athens, Greece

Michela Vignoli

8 Center for Digital Safety and Security, AIT Austrian Institute of Technology, Vienna, Austria

Author summary

How we communicate research is changing because of new (especially digital) possibilities. This article sets out 10 easy steps researchers can take to disseminate their work in novel and engaging ways, and hence increase the impact of their research on science and society.

Introduction

As with virtually all areas of life, research dissemination has been disrupted by the internet and digitally networked technologies. The last two decades have seen the majority of scholarly journals move online, and scholarly books are increasingly found online as well as in print. However, these traditional communication vehicles have largely retained similar functions and formats during this transition. But digital dissemination can happen in a variety of ways beyond the traditional modes: social media have become more widely used among researchers [ 1 , 2 , 3 ], and the use of blogs and wikis as a specific form of ‘open notebook science’ has been popular for more than a decade [ 4 ].

Professional academic social networks such as ResearchGate and Academia.edu boast millions of users. New online formats for interaction with the wider public, such as TED talks broadcast via YouTube, often receive millions of views. Some researchers have even decided to make all of their research findings public in real time by keeping open notebooks [ 5 , 6 ]. In particular, digital technologies invoke new ways of reaching and involving audiences beyond their usual primary dissemination targets (i.e., other scholars) to actively involve peers or citizens who would otherwise remain out of reach for traditional methods of communication [ 7 ]. Adoption of these outlets and methods can also lead to new cross-disciplinary collaborations, helping to create new research, publication, and funding opportunities [ 8 ].

Beyond the increase in the use of web-based and computational technologies, other trends in research cultures have had a profound effect on dissemination. The push towards greater public understanding of science and research since the 1980s, and an emphasis on engagement and participation of non-research audiences have brought about new forms of dissemination [ 9 ]. These approaches include popular science magazines and science shows on television and the radio. In recent years, new types of events have emerged that aim at involving the general public within the research process itself, including science slams and open lab days. With science cafés and hackerspaces, novel, participatory spaces for research production and dissemination are emerging—both online and offline. Powerful trends towards responsible research and innovation, the increasing globalisation of research, and the emergence and inclusion of new or previously excluded stakeholders or communities are also reshaping the purposes of dissemination as well as the scope and nature of its audiences.

Many now view wider dissemination and public engagement with science to be a fundamental element of open science [ 10 ]. However, there is a paradox at play here, for while there have never been more avenues for the widespread dissemination of research, researchers tend nonetheless to value and focus upon just a few traditional outputs: journal articles, books, and conference presentations [ 11 ].

Following Wilson and colleagues [ 12 ], we here define research dissemination as a planned process that involves consideration of target audiences, consideration of the settings in which research findings are to be received, and communicating and interacting with wider audiences in ways that will facilitate research uptake and understanding. Innovative dissemination, then, means dissemination that goes beyond traditional academic publishing (e.g., academic journals, books, or monographs) and meetings (conferences and workshops) to achieve more widespread research uptake and understanding. Hence, a citizen science project, which involves citizens in data collection but does not otherwise educate them about the research, is not here considered innovative dissemination.

We here present 10 steps researchers can take to embrace innovative dissemination practices in their research, either as individuals or groups ( Fig 1 ). They represent the synthesis of multidimensional research activities undertaken within the OpenUP project ( https://www.openuphub.eu/ ). This European Coordination and Support Action grant award addressed key aspects and challenges of the currently transforming science landscape and proposed recommendations and solutions addressing the needs of researchers, innovators, the public, and funding bodies. The goal is to provide stakeholders (primarily researchers but also intermediaries) with an entry point to innovative dissemination, so that they can choose methods and tools based on their audience, their skills, and their requirements. The advice is directed towards both individual researchers and research teams or projects. It is similar to other entries in the Ten Simple Rules series (e.g., [ 13 , 14 ]). Ultimately, the benefit here for researchers is increased recognition and social impact of their work.

Rule 1: Get the basics right

Despite changes in communication technologies and models, there are some basic organisational aspects of dissemination that remain important: to define objectives, map potential target audience(s), target messages, define mode of communication/engagement, and create a dissemination plan. These might seem a bit obvious or laborious but are critical first steps towards strategically planning a project.

Define objectives

The motivation to disseminate research can come in many forms. You might want to share your findings with wider nonacademic audiences to raise awareness of particular issues or invite audience engagement, participation, and feedback. Start by asking yourself what you want to achieve with your dissemination. This first strategic step will make all other subsequent steps much simpler, as well as guide how you define the success of your activities.

Map your audience

Specify who exactly you want your research results to reach, for which purposes, and what their general characteristics might be (e.g., policy makers, patient groups, non-governmental organisations). Individuals are not just ‘empty vessels’ to be filled with new knowledge, and having a deeper contextual understanding of your audience can make a real difference to the success of your engagement practices. Who is most affected by your research? Who might find it most valuable? What is it that you want them to take away? Get to know your target audiences, their needs and expectations of the research outcomes, as well as their preferred communication channels to develop a detailed understanding of their interests and align your messages and media with their needs and priorities. Keep in mind, too, that intermediaries such as journalists or science communication organisations can support or mediate the dissemination process.

Target/frame your messages

Target and frame the key messages that you want to communicate to specific groups. Think first from the perspective of what they might want or need to hear from you, rather than what you want to tell them. Choosing media and format of your communication strongly depends on your communication objectives, i.e., what you want to achieve. There are many ways to communicate your research; for example, direct messages, blog/vlog posts, tweeting about it, or putting your research on Instagram. Form and content go hand in hand. Engage intermediaries and leverage any relevant existing networks to help amplify messages.

Create a dissemination plan

Many funded research projects require a dissemination plan. However, even if not, the formal exercise of creating a plan at the outset that organises dissemination around distinct milestones in the research life cycle will help you to assign roles, structure activities, as well as plan funds to be allocated in your dissemination. This will ultimately save you time and make future work easier. If working in groups, distribute tasks and effort to ensure regular updates of content targeted to different communities. Engage those with special specific skills in the use and/or development of appropriate communication tools, to help you in using the right language and support you in finding the suitable occasions to reach your identified audience. Research is not linear, however, and so you might find it best to treat the plan as a living document to be flexibly adapted as the direction of research changes.

Rule 2: Keep the right profile

Whether communicating as an individual researcher, a research project, or a research organisation, establishing a prominent and unique identity online and offline is essential for communicating. Use personal websites, social media accounts, researcher identifiers, and academic social networks to help make you and your research visible. When doing this, try to avoid any explicit self-promotion—your personal profile naturally will develop based on your ability to be an effective and impactful communicator.

Academia is a prestige economy, where individual researchers are often evaluated based on their perceived esteem or standing within their communities [ 15 ]. Remaining visible is an essential part of accumulating esteem. An online presence maintained via personal websites, social media accounts (e.g., Facebook, Twitter, LinkedIn), researcher identifiers (e.g., ORCID), and academic social networks (e.g., ResearchGate, institutional researcher profiles) can be a personal calling card, where you can highlight experience and demonstrate your expertise in certain topics. Being active on important mailing lists, forums, and social media is not only a good chance to disseminate your findings to those communities but also offers you the chance to engage with your community and potentially spark new ideas and collaborations.

Using researcher identifiers like ORCID when disseminating outputs will ensure that those outputs will be unambiguously linked back to the individual researcher (and even automatically updated to their ORCID profile). The OpenUP survey showed that nearly half of the respondents (41%) use academic social networks as a medium to disseminate their research, and a quarter of respondents (26%) said that these networks informed their professional work [ 16 ].

Create a brand by giving your project a unique name, ideally with some intuitive relation to the issue you are investigating. Create a striking visual identity, with a compelling logo, core colours, and a project slogan. Create a website that leverages this visual identity and is as simple and intuitive as possible, both in its layout and in the way content is formulated (limit insider jargon). Create associated appropriate social media accounts (e.g., Twitter, Facebook, LinkedIn, SlideShare, YouTube) and link to this from the project website. Aim for a sustained presence with new and engaging content to reinforce project messaging, and this can help to establish a core following group or user base within different platforms. Include links to other project online presences such as social media accounts, or a rolling feed of updates if possible. Consider including a blog to disseminate core findings or give important project updates. A periodical newsletter could be released in order to provide project updates and other news, to keep the community informed and activated regarding project issues. Depending on the size of your project and budget, you might want to produce hard copy material such as leaflets or fact sheets, as well as branded giveaways to increase awareness of your project. Finally, and perhaps most importantly, try not to come across as a ‘scientific robot’, and make sure to communicate the more human personality side of research.

Rule 3: Encourage participation

In the age of open research, don’t just broadcast. Invite and engage others to foster participation and collaboration with research audiences. Scholarship is a collective endeavour, and so we should not expect its dissemination to be unidirectional, especially not in the digital age. Dissemination is increasingly done at earlier stages of the research life cycle, and such wider and more interactive engagement is becoming an integral part of the whole research workflow.

Such participative activities can be as creative as you wish; for example, through games, such as Foldit for protein folding ( https://fold.it/portal/ ). You might even find it useful to actively engage ‘citizen scientists’ in research projects; for example, to collect data or analyse findings. Initiatives such as Zooniverse ( https://www.zooniverse.org/ ) serve as great examples of allowing anyone to freely participate in cutting-edge ‘people-powered research’.

Disseminating early and often showcases the progress of your work and demonstrates productivity and engagement as part of an agile development workflow. People like to see progress and react positively to narrative, so give regular updates to followers on social media, for example, blogging or tweeting early research findings for early feedback. Alternatively, involving businesses early on can align research to industry requirements and expectations, thus potentially increasing commercial impact. In any case, active involvement of citizens and other target audiences beyond academia can help increase the societal impact of your research [ 17 ].

Rule 4: Open science for impact

Open science is ‘transparent and accessible knowledge that is shared and developed through collaborative networks’, as defined by one systematic review [ 18 ]. It encompasses a variety of practices covering a range of research processes and outputs, including areas like open access (OA) to publications, open research data, open source software/tools, open workflows, citizen science, open educational resources, and alternative methods for research evaluation including open peer review [ 19 ]. Open science is rooted in principles of equitable participation and transparency, enabling others to collaborate in, contribute to, scrutinise and reuse research, and spread knowledge as widely as possible [ 20 ]. As such, innovative dissemination is a core element of open science.

Embracing open science principles can boost the impact of research. Firstly, OA publications seem to accrue more citations than their closed counterparts, as well as having a variety of possible wider economic and societal benefits [ 21 ]. There are a number of ways to make research papers OA, including at the journal site itself, or self-archiving an accepted manuscript in a repository or personal website.

Disseminating publications as preprints in advance of or parallel to journal submission can increase impact, as measured by relative citation counts [ 22 ]. Very often, traditional publishing takes a long time, with the waiting time between submission and acceptance of a paper being in excess of 100 days [ 23 ]. Preprinting speeds up dissemination, meaning that findings are available sooner for sharing and reuse. Potential platforms for disseminating preprints include the Open Science Framework, biorXiv, or arXiv.

Dissemination of other open science outputs that would usually remain hidden also not only helps to ensure the transparency and increased reproducibility of research [ 24 ], but also means that more research elements are released that can potentially impact upon others by creating network effects through reuse. Making FAIR (Findable, Accessible, Interoperable, Reusable) research data and code available enables reuse and remixing of core research outputs, which can also lead to further citations for projects [ 25 , 26 , 27 ]. Published research proposals, protocols, and open notebooks act as advertisements for ongoing research and enable others to reuse methods, exposing the continuous and collaborative nature of scholarship.

To enable reuse, embrace open licenses. When it comes to innovative dissemination, the goal is usually that the materials are accessible to as large an audience as possible. If appropriate open licenses are not used, while materials may be free to access, they cannot be widely used, modified, or shared. The best in this case is the widely adopted Creative Commons licenses, CC BY or CC 0. Variations of these licenses are less permissive and can constrain reuse for commercial or derivative purposes. This limitation, however, prevents the use of materials in many forms of (open) educational resources and other open projects, including Wikipedia. Careful consideration should be given to licensing of materials, depending on what your intended outcomes from the project are (see Rule 1). Research institutes and funding bodies typically have a variety of policies and guidance about the use and licensing of such materials, and should be consulted prior to releasing any materials.

Rule 5: Remix traditional outputs

Traditional research outputs like research articles and books can be complemented with innovative dissemination to boost impact; for example, by preparing accompanying nonspecialist summaries, press releases, blog posts, and visual/video abstracts to better reach your target audiences. Free media coverage can be an easy way to get results out to as many people as possible. There are countless media outlets interested in science-related stories. Most universities and large research organisations have an office for public affairs or communication: liaise with these experts to disseminate research findings widely through public media. Consider writing a press release for manuscripts that have been accepted for publication in journals or books and use sample forms and tools available online to assist you in the process. Some journals also have dedicated press teams that might be able to help you with this.

Another useful tool to disseminate traditional research outputs is to release a research summary document. This one- or two-page document clearly and concisely summarises the key conclusions from a research initiative. It can combine several studies by the same investigator or by a research group and should integrate two main components: key findings and fact sheets (preferably with graphical images to illustrate your point). This can be published on your institutional website as well as on research blogs, thematic hubs, or simply posted on your social media profiles. Other platforms such as ScienceOpen and Kudos allow authors to attach nonspecialist summaries to each of their research papers.

To maximise the impact of your conference presentations or posters, there are several steps that can be taken. For instance, you can upload your slides to a general-purpose repository such as Figshare or Zenodo and add a digital object identifier (DOI) to your presentation. This also makes it easier to integrate such outputs with other services like ORCID. You can also schedule tweets before and during any conferences, and use the conference hashtag to publicise your talk or poster. Finally, you can also add information about your contributions to email signatures or out-of-office messages [ 28 ].

Rule 6: Go live

In-person dissemination does not just have to be at stuffy conferences. With research moving beyond the walls of universities, there are several types of places for more participatory events. Next to classic scientific conferences, different types of events addressing wider audiences have emerged. It is possible to hit the road and take part in science festivals, science slams, TEDx talks, or road shows.

Science slams are short talks in which researchers explain a scientific topic to a typically nonexpert audience. Similar to other short talk formats like TED talks, they lend themselves to being spread over YouTube and other video channels. A prominent example from the German-speaking area is Giulia Enders, who won the first prize in a science slam that took place in 2012 in Berlin. The YouTube video of her fascinating talk about the gut has received over 1 million views. After this success, she got an offer to write a book about the gut and the digestive system, which has since been published and translated into many languages. You never know how these small steps might end up having a wider impact on your research and career.

Another example is Science Shops, small entities which provide independent, participatory research support to civil society. While they are usually linked to universities, hacker and maker spaces tend to be community-run locations, where people with an interest in science, engineering, and art meet and collaborate on projects. Science festivals are community-based showcases of science and technology that take place over large areas for several days or weeks and directly involve researchers and practitioners in public outreach. Less formally, Science Cafés or similar events like Pint of Science are public engagement events in casual settings like pubs and coffeehouses.

Alternatively, for a more personal approach, consider reaching out to key stakeholders who might be affected by your research and requesting a meeting, or participating in relevant calls for policy consultations. Such an approach can be especially powerful in getting the message across to decision-makers and thought-leaders, although the resources required to schedule and potentially travel to such meetings means you should target such activities very carefully. And don’t forget the value of serendipity—who knows who you’ll meet in the course of your everyday meetings and travels. Always be prepared with a 30 second ‘elevator pitch’ that sums up your project in a confident and concise manner—such encounters may be the gateways to greater engagement or opportunities.

Rule 7: Think visual

Dissemination of research is still largely ruled by the written or spoken word. However, there are many ways to introduce visual elements that can act as attractive means to help your audience understand and interpret your research. Disseminate findings through art or multimedia interpretations. Let your artistic side loose or use new visualisation techniques to produce intuitive, attractive data displays. Of course, not everyone is a trained artist, and this will be dependent on your personal skills.

Most obviously, this could take the form of data visualisation. Graphic representation of quantitative information reaches back to ‘earliest map-making and visual depiction’ [ 29 ]. As technologies have advanced, so have our means of visually representing data.

If your data visualisations could be considered too technical and not easily understandable by a nonexpert reader, consider creating an ad hoc image for this document; sometimes this can also take the form of a graphical abstract or infographic. Use online tools to upload a sample of your data and develop smart graphs and infographics (e.g., Infogr.am, Datawrapper, Easel.ly, or Venngage).

Science comics can be used, in the words of McDermott, Partridge, and Bromberg [ 30 ], to ‘communicate difficult ideas efficiently, illuminate obscure concepts, and create a metaphor that can be much more memorable than a straightforward description of the concept itself’. McDermott and colleagues continue that comics can be used to punctuate or introduce papers or presentations and to capture and share the content of conference talks, and that some journals even have a ‘cartoon’ publication category. They advise that such content has a high chance of being ‘virally’ spread via social media.

As previously discussed, you may also consider creating a video abstract for a paper or project. However, as with all possible methods, it is worth considering the relative costs versus benefits of such an approach. Creating a high-quality video might have more impact than, say, a blog post but could be more costly to produce.

Projects have even successfully disseminated scientific findings through art. For example, The Civilians—a New York–based investigative theatre company—received a three-year grant to develop The Great Immensity , a play addressing the complexity of climate change. AstroDance tells the story of the search for gravitational waves through a combination of dance, multimedia, sound, and computer simulations. The annual Dance Your PhD contest, which began in 2007 and is sponsored by Science magazine, even asks scientists to interpret their PhD research as dance. This initiative receives approximately 50 submissions a year, demonstrating the popularity of novel forms of research dissemination.

Rule 8: Respect diversity

The academic discourse on diversity has always included discussions on gender, ethnic and cultural backgrounds, digital literacy, and epistemic, ideological, or economic diversity. An approach that is often taken is to include as many diverse groups into research teams as possible; for example, more women, underrepresented minorities, or persons from developing countries. In terms of scientific communication, however, not only raising awareness about diversity issues but also increasing visibility of underrepresented minorities in research or including more women in science communication teams should be considered, and embedded in projects from the outset. Another important aspect is assessing how the communication messages are framed, and if the chosen format and content is appropriate to address and respect all audiences. Research should reach all who might be affected by it. Respect inclusion in scientific dissemination by creating messages that reflect and respect diversity regarding factors like gender, demography, and ability. Overcoming geographic barriers is also important, as well as the consideration of differences in time zones and the other commitments that participants might have. As part of this, it is a key responsibility to create a healthy and welcoming environment for participation. Having things such as a code of conduct, diversity statement, and contributing guidelines can really help provide this for projects.

The 2017 Progression Framework benchmarking report of the Scientific Council made several recommendations on how to make progress on diversity and inclusion in science: (1) A strategy and action plan for diversity should developed that requires action from all members included and (2) diversity should be included in a wide range of scientific activities, such as building diversity into prizes, awards, or creating guidance on building diversity and inclusion across a range of demographics groups into communications, and building diversity and inclusion into education and training.

Rule 9: Find the right tools

Innovative dissemination practices often require different resources and skills than traditional dissemination methods. As a result of different skills and tools needed, there may be higher costs associated with some aspects of innovative dissemination. You can find tools via a more-complete range of sources, including the OpenUP Hub. The Hub lists a catalogue of innovative dissemination services, organised according to the following categories, with some suggested tools:

• Visualising data: tools to help create innovative visual representations of data (e.g., Nodegoat, DataHero, Plot.ly)
• Sharing notebooks, protocols, and workflows: ways to share outputs that document and share research processes, including notebooks, protocols, and workflows (e.g., HiveBench, Protocols.io, Open Notebook Science Network)
• Crowdsourcing and collaboration: platforms that help researchers and those outside academia to come together to perform research and share ideas (e.g., Thinklab, Linknovate, Just One Giant Lab)
• Profiles and networking: platforms to raise academic profile and find collaboration and funding opportunities with new partners (e.g., Humanities Commons, ORCID, ImpactStory)
• Organiding events: tools to help plan, facilitate, and publicise academic events (e.g., Open Conference Systems, Sched, ConfTool)
• Outreach to wider public: channels to help broadcast your research to audiences beyond academia, including policy makers, young people, industry, and broader society (e.g., Famelab, Kudos, Pint of Science)
• Publishing: platforms, tools, and services to help you publish your research (e.g., Open Science Framework, dokieli, ScienceMatters)
• Archive and share: preprint servers and repositories to help you archive and share your texts, data, software, posters, and more (e.g., BitBucket, GitHub, RunMyCode)

The Hub here represents just one attempt to create a registry of resources related to scholarly communication. A similar project is the 101 Innovations in Scholarly Communication project, which contains different tools and services for all parts of a generalised research workflow, including dissemination and outreach. This can be broadly broken down into services for communication through social media (e.g., Twitter), as well as those designed for sharing of scholarly outputs, including posters and presentations (e.g., Zenodo or Figshare). The Open Science MOOC has also curated a list of resources for its module on Public Engagement with Science, and includes key research articles, organisations, and services to help with wider scientific engagement.

Rule 10: Evaluate, evaluate, evaluate

Assess your dissemination activities. Are they having the right impact? If not, why not? Evaluation of dissemination efforts is an essential part of the process. In order to know what worked and which strategies did not generate the desired outcomes, all the research activities should be rigorously assessed. Such evaluation should be measured via the use of a combination of quantitative and qualitative indicators (which should be already foreseen in the planning stage of dissemination; see Rule 1). Questionnaires, interviews, observations, and assessments could also be used to measure the impact. Assessing and identifying the most successful practices will give you the evidence for the most effective strategies to reach your audience. In addition, the evaluation can help you plan your further budget and minimise the spending and dedicating efforts on ineffective dissemination methods.

Some examples of quantitative indicators include the following:

• Citations of publications;
• alternative metrics related to websites and social media platforms (updates, visits, interactions, likes, and reposts);
• numbers of events held for specific audiences;
• numbers of participants in those events;
• production and circulation of printed materials;
• media coverage (articles in specialised press newsletters, press releases, interviews, etc.); and
• how much time and effort were spent on activities.

Some examples of qualitative indicators include the following:

• Visibility in the social media and attractiveness of website;
• newly established contacts with networks and partners and the outcomes of these contacts;
• feedback from the target groups; and
• share feedback within your group on what dissemination strategies seemed to be the most effective in conveying your messages and reaching your target audiences.

We recognise that researchers are usually already very busy, and we do not seek to pressurise them further by increasing their burdens. Our recommendations, however, come at a time when there are shifting norms in how researchers are expected to engage with society through new technologies. Researchers are now often partially evaluated based on such, or expected to include dissemination plans in grant applications. We also do not want to encourage the further fragmentation of scholarship across different platforms and ‘silos’, and therefore we strongly encourage researchers to be highly strategic in how they engage with different methods of innovative dissemination. We hope that these simple rules provide guidance for researchers and their future projects, especially as the tools and services available evolve through time. Some of these suggestions or platforms might not work across all project types, and it is important for researchers to find which methods work best for them.

Acknowledgments

Many thanks to everyone who engaged with the workshops we conducted as part of this grant award.

Funding Statement

This work was partly funded by the OpenUP project, which received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No. 710722. The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript.

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Researchers today must understand going into their work that it doesn’t stop at publication. The reputation of a scholar is largely based on the impact their findings generate, and in a saturated digital market like today’s, to make an impact, you must promote your work using relevant, current modes of promotional marketing, such as newsletters.

The Digital Era makes it easy to publish your work through e-publishing sites, your own blogs, and other forums, but it also requires optimization of your research in order for it to show up in your target audience’s search. Using newsletters consistently is a way strong way to generate your research depth and availability. These newsletters inform your readers as to what you are currently or have recently been researching, educating them on the topic, and enticing them to read and follow your work. This leads to greater downloads and citations, and therefore a higher impact rating.

What is an Electronic Newsletter Used For?

Traditional newsletters have been used in businesses for decades as a way to let their patrons know of any important information that may be on the horizon, how to contact relevant people related to the business, and advertise for products and services. But electronic newsletters have taken that to a new level.

Electronic, or email, newsletters are used to build a following for businesses and inform people about the products and services available. But it’s not intended to sell the recipient something, or it would end up on their spam list quickly.

Instead, email newsletters, particularly in research, are used as a way to create a relationship between the sender and the receiver. It’s a way to offer helpful information on a subject that the recipient is interested in, or they wouldn’t have signed up for your newsletter campaign.

Newsletters in the form of email marketing have consistently been proven to be more successful than many other marketing campaigns, including social media.

What Does an Electronic Newsletter in Research Contain?

If you’re selling a product or a service, obviously the newsletters would relate to those offerings to try to tie your sale to the information you’re sending out. But in research, it’s a little different. The researcher’s goal is to spread their information and get their name out to a wider audience, not necessarily to sell anything. In many cases, the scholar’s work is published on an open-access publication forum, so it’s free to the reader.

Instead, newsletters from researchers should contain information about their past, current, and upcoming work. They can also include links to other expert sources on the same or similar subjects, using this form of networking as a way to create backlinks and maximize search engine optimization. When you actively work with other experts to recommend their research, it creates a symbiotic relationship in which you’re all promoting each others’ research and increasing everyone’s impact factors. It also shows the reader that you’re more interested in teaching them about the subject they’re interested in rather than promoting yourself and your work.

Using Newsletters for Greater Research Depth and Availability

To receive all the benefits of an electronic newsletter, you must plan yours strategically. As you consider what to include in your email templates and content, keep these tips in mind:

●      Know your target audience and what they are looking for. Keep your content slightly above the knowledge level, but not so high that they don’t understand what you’re saying. You’re the expert, but writing like a researcher will turn people away. Use a conversational, but professional, tone.

●      Limit your newsletter’s content. Keep it brief and concise. You’re not teaching the reader everything on the topic you’ve chosen. You’re giving them just enough information to intrigue them and make them want to click the link or read your article and learn more.

●      Make sure the content is relevant. If your scope of expertise is on renewable energy and you share an email newsletter about your favorite music band, you’d better find a way to connect the two topics quickly or you could lose your readers’ respect for your professionalism.

●      Always include some type of visuals and graphics. Catch the reader’s eye with relevant, meaningful pictures or data.

Most electronic newsletters are set up with a program that creates templates and automates the newsletter generation for you. Before you finalize an electronic newsletter for submission, edit it thoroughly for mechanics, grammar, and content relevancy.

By maximizing how you use your newsletters, you’re reaching a wider audience and thus generating greater research depth and availability.

Using Impactio to Create Your Newsletters

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Finalize your work as a PDF document to attach to your emails or create a web page to link inside your email newsletters and send your readers to.

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AI in Library Research Platforms - Findings from EBSCO's Recent Beta Release

As technology reshapes information access, libraries are adapting to the digital age with AI at the forefront. AI-driven tools are revolutionizing library research platforms, enhancing search capabilities, and connecting users with the right information quickly. However, it's crucial to balance innovative AI features with thoughtful approaches.

EBSCO is embracing the power of generative AI in library research platforms to improve the effectiveness of research and transform research. We have also established guiding principles to drive our approach to AI in a responsible, ethical, and safe manner.

We have started to test and develop AI opportunities with the user interface of our library research platforms, EBSCO Discovery Service (EDS) and EBSCOhost. One such project is around a feature called ‘AI Insights.’

What is the AI Insights feature?

EBSCO AI Insights is a Generative AI feature that summarizes 3-5 key points of an article, helping users quickly assess its relevance. Accessible via a button on EBSCO’s interface for EBSCO Discovery Service and the EBSCOhost research platform , it complements abstracts and subject headings. Insights are marked as AI-generated, with a disclaimer urging users to verify their accuracy before use.

AI Insights Beta Test

Between April and May of 2024, EBSCO released a beta version of AI Insights to a group of 50 libraries. A user experience research study with 20 end-users was also conducted, and in June focus group discussions were held with small groups of participating beta customers.

What feedback did you receive from beta testers?

When asked about their overall impressions of the AI Insights tool:

• 20% of survey respondents were Very Positive
• 41% were Somewhat Positive
• 15% were Neutral
• 20% were Somewhat Negative
• 4% were Very Negative

For end-users, the user experience study found that:

• 96% of users found AI Insights very helpful
• 85% of users found AI Insights helpful
• 20% of users found AI Insights neutrally helpful

Additionally, 85% of end users felt that AI Insights would have a significantly positive impact on user workflow.

Common themes in the positive feedback were that AI Insights complement abstracts, increase research efficiency, are easier to read than most abstracts which is a great way to help novice researchers begin to understand complex scholarly works. Some beta testers appreciated the ability to read AI Insights in English for articles written in other languages, and others saw an opportunity to use it as an information literacy skill builder for users in these library research platforms.

“I see an application for various early stages of the research process such as determining keywords, subtopics, narrowing and broadening topics, creating outlines, etc.” - Librarian Beta Tester

Survey respondents highlighted that AI Insights helps speed up the research process by offering a quick evaluation tool before reading full articles. This benefit was especially valued by both undergraduate students and advanced researchers, who appreciated the time saved by filtering out irrelevant articles.

“ I would perform more research. I can quickly find which texts I need; I'm not wasting time reading texts I can't use ... it's making my research more productive and efficient. Instead of taking hours to find the perfect source, here it takes me minutes .” – Advanced Researcher

Some novice researchers were more inclined to apply insights directly to their research without first consulting the source, while some faculty were unsure of the benefits of Insights compared to abstracts.

It's a nice overview, I just don't know that it's more helpful than the summary that's typically included with the article. I'd need to click into the article to get more information on the size of the study, how many students it included, was it secondary or undergraduate, etc. – Faculty Member

This is supported in scholarship where findings suggest more information literacy for AI is needed. Librarians participating in the beta test across K-12 and academic libraries anticipated this risk, however this points back to a benefit often mentioned in survey feedback from multiple respondents: AI Insights provides a “teachable moment” in the early days of AI, for information literacy instruction.

There was a wide spectrum of tolerance for GenAI inaccuracies among the beta customers. Focus group participants from some research libraries said that it would not meet the needs of their users until AI is more consistently accurate, while others stated they could not turn AI Insights on until it was citable or reproducible. We observed the main AI Insights that had accuracy issues were those that cited other references as their main body of text, like book and literature reviews. The majority of survey respondents and focus group participants were not as concerned because they felt the risk of harm was low for their library users. Many focus group participants pointed to the previously mentioned benefit, that AI Insights provides information literacy instructors the opportunity to incorporate AI literacy in their teaching outcomes by teaching the occasional fallibility of GenAI technologies - a critical point that many students need to be taught.

What improvements did beta testers recommend for AI Insights?

Outside of improved accuracy for referential materials like reviews, some beta participants suggested that AI Insights should consistently generate the same number of insights for consistency, while others appreciated that the number varied according to the source text. Some wanted reproducible insights for easier verification in academic work, while others appreciated the flexibility to regenerate insights for better phrasing. Transparency in how AI Insights is implemented was also important, with librarians wanting clarity on why the feature is available for some articles but not others. This understanding would help them teach and use AI Insights more effectively.

What did EBSCO learn from this feedback and how will it influence the roadmap for AI Insights?

EBSCO Product Managers gained valuable insights from beta feedback, revealing varying levels of comfort with AI tools in libraries. When AI Insights launches for EDS and EBSCOhost research platforms later this year, customers will choose whether to enable it – the default setting will be off. A key takeaway is the need to empower librarians to teach AI Literacy, which will be supported by a Connect article with FAQs, and materials at AI at EBSCO . EBSCO will continuously refine AI Insights, incorporating feedback and enhancement requests over time. AI Insights is expected to be available by the end of 2024, with more details to follow in the release notes.

Want to learn more?

EBSCO launched the EBSCO AI Beta Program in June 2024 . We are publishing executive summaries like this one for each, and publishing an academic research article, focusing on how our work and findings fits into the larger scholarship of AI in Academia, in early 2025. All materials and more can be found by visiting AI at EBSCO .

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Marketing Email and Newsletters: UX Findings Then and Now

August 13, 2017 2017-08-13

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We began researching newsletters in 2002 . Since then, we have conducted six large-scale studies on newsletter and marketing email usability. Our most recent research involved a diary study  with 9 participants in 2 countries (U.S. and Spain), and usability testing  with 28 participants from 2 countries (U.S. and Canada). We focused on the subscribe and unsubscribe processes, as well as on receiving, opening, and reading commercial email messages.

It is interesting to reflect on email newsletters of the past and see how far we have come over the years. When we look back at the trends, usability issues, and user behaviors from prior research and compare these to those of today, the changes are dramatic. Some problems observed early on in our research remain, but designers have learned a lot over the years and they have solved many of the usability issues we used to see. Bravo. However, we now notice new challenges related to how newsletters fit into our lives. In this article, we outline some of the largest differences between newsletters of the past and those of today.

In This Article:

Changes in newsletter usability over time, email rules for customer relationship maintenance.

Fewer formal subscriptions -  Newsletter-subscription processes of the past were often very involved — perhaps because inboxes and newsletters were quite different in many ways. People had to deal with email-management issues, spam, and slow internet speeds, so subscribing to a newsletter used to be a substantial commitment and reflected a deliberate choice to create a dedicated relationship with organizations. Subscription forms were often lengthy and the detail regarding the content and delivery schedule of a newsletter was robust. Users expected this level of information to understand the commitment made by agreeing to receive messages from an organization.

Because several of these constraints have been remedied over the years, many of the concerns that users had about subscribing have disappeared. In addition, the user’s mindset has changed over time. The increase in sheer email volume over the years has created a scenario where people can’t possibly give all messages their full attention, so they care less about what they receive because they know they can easily ignore the noise or choose what they invest their time in. For these reasons, users now value low-effort and efficient signup over detailed explanations and processes. Subscription forms on websites have become shorter and are often embedded into the footer or into other transactions. This is not to say that users do not appreciate some critical details about newsletters before subscribing to them. It is still good practice to communicate the basics about the subscription at the time of sign up, to set expectations and help customers feel informed.

Evolution of spam -  Spam used to be a huge concern for users and newsletter publishers alike. Users wanted to avoid spam and were cautious about signing up for newsletters for fear that their email address would be shared, resulting in unsolicited messages. Publishers were working to ensure their legitimate newsletters would not be flagged as spam in recipients’ inboxes.  Now, users don’t worry about spam in the same way they used to. Spam-blocking tools have become much better at identifying and filtering spam appropriately and prioritized email inboxes help organize messages for users. In fact, the meaning behind the word “spam” has changed over time as well. It’s no longer used strictly to describe unsolicited email messages. Participants in our study used the word “spam” to describe solicited marketing emails that they considered random, impersonal, irrelevant, with too much promotional hype, or coming in high volume.

One user in our diary study received a newsletter from AT&T with a subject line that read, “A message for STEVEN”. When he opened the email, the only thing offered was an animated image of a gift bag with a message that said, Mystery flash sale, plus a special offer just for DIRECTTV customers . Hint: It’s a really big deal along with a link labeled Learn More. The recipient said, “The subject line caught my eye, but inside turned out to be just spam. It’s just a huge shaking bag that says, ‘mystery flash sale’. It comes off so spammy and unappealing. Why would I click through? There was nothing compelling about a ‘mystery surprise’. They’re just trying to sell me something and dress it up like a benefit to me. I’d rather they just tell me what they’re selling and what the deal is instead of playing games.”

Another user who received a message from a restaurant-group supper club about an upcoming event said, “So I signed up for this newsletter but I feel this isn't relevant to me and slightly spammy. I mean, I guess I should have expected this but I don't know who this chef is or have any relation to this random event. It feels impersonal, that’s what annoying. It’s not relevant and [is] therefore spam to me.”

“It’s spam to me” is the operative term in this user quote. Spam is in the eye of the beholder (i.e., recipient).

In our research, many users disliked information that was not tailored or specific to their interests. Many times, these types of messages were considered spam and this attitude illustrates the increasing importance of personalization in marketing emails and newsletters.

Emotional connections and demand for personalization -  In our first several rounds of research, one of the most significant findings was that users had emotional reactions to newsletters. The effort and commitment involved in subscribing to a newsletter created an emotional connection to that newsletter that also formed a bond between the user and the company. The messages felt personal because they arrived in users’ inboxes, and users had an ongoing relationship with them. The negative aspect to this connection was that newsletter-related problems had a strong impact on the organization’s brand .

In recent research, we’ve seen that the emotional connection to newsletters has lessened — in fact users seem to have grown numb to the content that shows up in their inbox. People receive so much email that they can’t care strongly about all of it.

Although there may be select newsletters that users feel strongly about, the overall feeling of attachment to newsletters has faded. Organizations must work hard to stick out from the crowd, and the challenge becomes standing out without sacrificing usability.

Newsletters that delivered highly personalized and relevant content at the right time received the most positive emotional responses from recipients. Digital capabilities for personalized content and experiences have become robust over recent years and users have become conditioned to expect a high level of relevance from marketing messages. Recipients want organizations to use known information about them to deliver valuable and relevant content in their newsletters and marketing messages. As discussed, many of those messages who did not do so were considered spam.

One user received a message from Viking River Cruises that was not specific to his preferences saying, “Nothing was personalized. They could have personalized the content based on my selections … on their site.” Another user had similar thoughts about a travel-promotion email from Booking.com: “The offers provided should have been based on my previous searches on their site, which were not the destinations included in the email.”

Most users’ reasons for liking a newsletter or finding it valuable were related to its relevance and their level of interest in the content. One user said, “I like this one because it is personalized for me; it includes courses and learning modules according to my interests.” Another user who received information about do-it-yourself projects and craft ideas reported liking the email because “it is something that I am interested in; it helps me feel creative and productive.”

Relevant content doesn’t have to be highly targeted. Relevance can be specific to a time of the year , season, or event . One user who received a message with information about a new season of coffee drinks said, “I felt like it was relevant for the time of the year and season.  It wasn’t random.”

When users complained about the relevance of the email, half said they intended to unsubscribe, while the other half said they would continue to receive the messages, but ignore them or delete them. In reality, most people choose to ignore the emails in the future, rather than making the effort to unsubscribe.

Personalization and providing relevant experiences are already on the horizon as the next big competitive requirement for UX and customer experience. Organizations must invest in learning how to identify customers and use the data they have about them to predict their information needs. The result will be better customer experiences, engagement, and loyalty — due in part to personal, targeted, and timely newsletters and marketing messages.

Fewer concerns about unsubscribing -  Newsletter recipients used to have difficulty when trying to leave a mailing list. Every organization had its own unsubscribe process and it was often a time-consuming task. Now that organizations are required to include an Unsubscribe link in their newsletters, this task has become easier.

Although there is less concern about the effort required to unsubscribe from unwanted newsletters, users don’t always do so. Users have created systems to filter their messages across accounts and across folders to limit the impact on their inboxes, so many messages will never even be seen. People also find it easy to simply ignore or delete unwanted messages. Whatever the reason, it’s clear that mailing-list owners shouldn’t assume that all subscribers actually want to receive their newsletters. Many users might have simply neglected to unsubscribe.

Some newsletters deliberately make it difficult to unsubscribe by hiding the instructions or making them overly complex. The motive is probably to retain as many subscribers as possible in order to maximize the reach of permission-marketing programs. In reality, you don’t have users’ “permission” once they stop wanting the newsletter, regardless of whether they jump through the hoops required to get off the list. If users keep getting unwanted newsletters, the messages will start to backfire and become regular reminders that they’re annoyed with your company. Better to let them go.

Fewer formatting issues, broken links, and broken images -  In the past, it was challenging for email clients to render images and various formats appropriately. HTML technologies have improved, making email rendering fairly predictable and stable.  Email clients have also improved their capabilities and there is more consistency across the landscape in these capabilities, making formatting issues and broken images less of a concern for newsletter publishers, and a rare issue for recipients.

Changing layouts -  When we began studying newsletters, everything was designed for the desktop screen. Newsletter layouts were built for large screens, with limited scrolling in mind. Multicolumn layouts were common, which meant that content was horizontally dense and the messages were short.  When modern mobile devices came along, these layouts became problematic. In 2012, we still found significant mobile-usability issues caused by these multicolumn layouts.

Over the past few years, most newsletters have adapted to small screens and many messages now render appropriately on mobile devices. Organizations have moved toward newsletter templates that are fluid and adjust to various screen sizes. Single-column emails are very common.

Interestingly, many multicolumn newsletters viewed on large monitors now seemed overly complex to users (even if the template appropriately rescales on mobile). Single-column webpages and email designs with full-width imagery, lower-content density, and more scrolling have become commonplace in recent years, and it seems that users have become accustomed to seeing these designs. Single-column layouts show fewer items in the viewport at one time, making the emails feel clean and streamlined. Multicolumn layouts result in smaller images and narrower columns of text. Users often perceived multicolumn newsletter designs as overwhelming and cluttered.

(Users are slower when reading difficult content on small mobile screens, but we wouldn’t recommend publishing super-complicated material in an email in the first place.)

Users tended to find small, thumbnail-style imagery as less valuable and compelling compared to full-width high-quality photos. This attitude about imagery is in line with the trend toward more visual email communication.

Growth of Visual Communication -  One of the most notable changes in newsletters and marketing email is the shift toward more visual communication.

The use of imagery on the web in general has changed over recent years, as many websites use imagery as a key component in their designs, rather than a secondary element. For instance, sites might use a large high-resolution photograph at the top of the page or use full-width imagery throughout the site. (However, this trend does not always result in usable designs .) The same is true for email newsletters. Although imagery has always had its place in email communication, today’s marketing emails use graphics and imagery as a major fixture.

In the past, small thumbnail images accompanied by text-based content in a multicolumn layout was typical. However, in our most recent round of research, newsletters with dense layouts, and small, complex imagery were considered cluttered and the imagery thought to be dated, or low-quality. Now, with the emphasis on imagery across the web, users strongly preferred images that could be seen full screen or at a larger scale, looked high-quality, and showed detail clearly.

One user who received a restaurant newsletter from The Infatuation said, “I thought this email was very well designed because the pictures were large, well organized and easy to understand. There were not a lot of words or clutter in the email.”

Aside from the shift toward image-based design, other visual elements like emojis and animated gifs have established their place in newsletters and marketing emails. Emojis are small visual representations of an emotion, object, or symbol. These little pictographs are now commonly used in subject lines to draw attention, add context, and bring emotion to a message in the inbox.

Although not new to the web, animated gifs have reemerged as a useful tool to make our digital communications more expressive. It’s no surprise that organizations have begun using animated gifs in thoughtful ways in their newsletters, to add to the value delivered through a traditionally static channel. These animated images not only provide an emotive element, but they can also show products in use and provide supplemental information.

Larger files and faster downloads -  One downside of these highly visual newsletter-design trends is the larger size of the newsletters and the amount of data required by recipients to download them. When dialup internet was still the primary means of accessing the web, speed and file size were a big concern to internet users and newsletter subscribers. Organizations have become better at limiting file sizes and network speeds have increased, so these issues were much less of a concern in the recent years. However, with the growth of mobile connectivity, a new emphasis is being placed on file size: many users have to pay for the amount of data they consume , plus download speeds can suffer in areas with poor connections. So we must still be aware of the download time of our newsletters and the amount of data being transferred over mobile networks.

Email is the oldest media form on the internet, being invented in 1972 before many of our readers were even born. But email is holding up swimmingly in competition with toddler-aged internet media forms like Snapchat. Our research participants still appreciate good emails and read them. So if your brand can deliver relevant and interesting emails, this aging media form is still a superb way to stay in touch with your customers.

Full Report

The full report on email marketing and newsletter usability with 199 design guidelines for email user experience design is available for download. 

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Sep 02, 2024, the 13 best newsletters for startup founders right now.

Staying sane in the fast-paced world of startups is no small feat. As a founder, you're juggling countless tasks—from securing funding to building a product that resonates with your audience. In such a dynamic environment, catching up with the latest industry trends, growth strategies, and insights can make all the difference between success and failure.

However, with the sheer volume of information out there, it’s tough to keep up. Therefore, subscribing to the right resources can be a tipping point. Ultimately, you discover the newsletters that condense the most valuable content, delivering it straight to your inbox. 

But with so many options, which ones should you choose? We’ve curated a list of the most insightful and practical newsletters that every startup founder should consider signing up for. Let's see what they have to offer.

1. Founder Insights

Overview : Surprise, surprise, The Founder Institute has a neat newsletter! In it, we spotlight inspiring founder stories, share proven frameworks, and provide beneficial tools to smoothen your entrepreneurial journey.

Founder Insights is dedicated to sharing the lessons learned and insights gained by successful startup founders. 

Value Proposition : Delivers actionable advice from those who have been in the trenches, making it invaluable for founders looking to learn from the experiences of others.

Frequency : Weekly

Key Topics : Leadership, product development, fundraising, team, growth strategies, product-market fit, and founder experiences.

Content Quality : High-quality content that’s both practical and motivational, with a focus on real-world application.

Ideal Audience : Early-stage founders who would appreciate hands-on advice and inspiration from successful peers.

Why Is It Different: It has two versions - Updates and Editorial - both extremely handy and easy to digest. Gives access to a wide variety of content: videos, webinars, blog articles, social media posts, podcasts, etc.

Subscribe here

2. open source ceo.

Overview : A community built by Bill Kerr , founder and CEO at Athyna , focusing on content about tools and resources, ranging from playbooks, databases, courses, and more.

Open Source CEO is a newsletter that explores the intersection of technology, startup, and thought leadership. It’s ideal for those interested in tech entrepreneurship.

Value Proposition : Offers in-depth analysis of tools and technologies that can be leveraged to build and scale startups. 

Frequency : Several times a week

Key Topics : Tools, tech development, deep dives on famous visionary leaders, and step-by-step breakdowns of thriving projects.

Content Quality : Detailed and well-researched, with hints that are particularly useful for technically-minded founders.

Ideal Audience : Founders and CTOs involved with the technical and business growth aspects of startup development.

Why Is It Different: Serious topics are elaborated in a fun way; lots of pop culture references and designs.

3. Houck’s Newsletter

Overview : Houck’s Newsletter, written by serial entrepreneur Michael Houck , offers a unique blend of startup advice, industry analysis, and personal insights.

Value Proposition : Provides a mix of strategic advice and thought-provoking commentary, helping founders thrive in the broader startup ecosystem.

Frequency : Twice a week

Key Topics : Startup strategy, market trends, investment insights, and personal development.

Content Quality : Shrewdl and engaging, with a focus on both practical advice and big-picture thinking.

Ideal Audience : Founders and startup leaders looking for tactical recommendations on building, growing, and raising capital for their startups.

Why Is It Different: Comprehensive, profound, and a treasure trove of frameworks.

4. Seedtable

Overview : Seedtable is a data platform and newsletter on European tech founded by Gonz Sanchez , a marketing leader with experience scaling brands, teams, and revenue at hyper-growth startups. Their newsletter brings analysis, news, and insights on startups and venture capital. 

Value Proposition : Covers in detail the European startup scene and how it affects society, making it a must-read for those operating in or interested in this market. 

Key Topics : European tech, venture capital, startup news, and market analysis.

Content Quality : High-quality, with a strong emphasis on data-driven analysis and regional insights.

Ideal Audience : Founders, investors, and entrepreneurs interested in the European tech landscape.

Why Is It Different: Convenient links and access to a vast amount of sorted global data. 

Overview: Emily Kramer is the primary voice behind MKT1 Newsletter. Over the last 15+ years, she has worked with some of the fastest-growing startups as Head of Marketing, 1st marketer, advisor, and investor. In this marketing-focused newsletter, she’s sharing what she has learned along the way.

Value Proposition : Provides actionable marketing advice from industry veterans, making it an essential resource for startup founders looking to build and scale their marketing efforts. 

Frequency : Monthly

Key Topics : Startup marketing, growth strategies, customer acquisition, and brand building.

Content Quality : Actionable, with a focus on practical tips and strategies that can be immediately applied.

Ideal Audience : Startup founders, CMOs, marketers, and growth teams looking for expert, pragmatic guidance on marketing in a startup environment.

Why Is It Different: Laser-focused, organized, and spanning basically all aspects of B2B marketing. 

6. The Founder Playbook

Overview: The Founder Playbook, brought to you by The Hustle Fund , is a sharp newsletter offering tactical, straightforward advice on fundraising and scaling your startup.

Value Proposition : Relies on the expertise of seasoned investors and entrepreneurs, helping founders tackle real-world challenges and grow their businesses effectively.

Key Topics : Fundraising, growth strategies, startup management, and investor insights.

Content Quality : High-quality, straightforward content that focuses on delivering actionable tips and clear takeaways.

Ideal Audience : Early-stage founders and startup leaders looking for practical, investor-backed guidance.

Why Is It Different: Incredibly simplified, The Founder Playbook flows effortlessly and captivates.

7. The Hustle

Overview : The Hustle is a daily newsletter that delivers a mix of business news, tech updates, and startup stories with a punchy, often humorous tone.

Value Proposition : Perfect for staying informed on the latest trends and stories in the business world, with a format that’s both engaging and easy to digest.

Frequency : Daily

Key Topics : Business news, tech industry updates, entrepreneurship, and emerging trends.

Content Quality : High-quality, concise, and engaging, with a blend of hard news and lighter 

Ideal Audience : Entrepreneurs and business professionals who want a quick, entertaining overview of what’s happening in the world of startups and tech.

Why Is It Different: Visually appealing and with an endless array of themes. 

8. Bay Area Times

Overview : The Bay Area Times informs about the tech scene, covering global news, trends, and events.

Value Proposition : Essential for founders who like to consume with concise visual analysis for each story, joined by a community of 250,000+ subscribers.

Key Topics : Tech news, data-driven insights on tech, business, and AI.

Content Quality : High-quality, with a focus on relevant and timely information.

Ideal Audience : Founders, entrepreneurs, and executives.

Why Is It Different: Links visualizations to stories, making them easy to understand and memorize.

9. Lenny’s Newsletter

Overview : Lenny’s Newsletter, created by former Airbnb product lead Lenny Rachitsky , is investigating the anatomy of product management, growth strategies, and startup best practices.

Value Proposition : Serves a blend of extensive reviews and sensible suggestions, making it particularly valuable for product managers and growth leaders.

Key Topics : Product management, growth strategies, leadership, and market trends.

Content Quality : Exceptionally detailed and well-researched, with a combination of case studies, interviews, and Lenny’s own insights.

Ideal Audience : Founders, product managers, and growth leaders looking for clear direction.

Why Is It Different: There is also the Lenny’s Podcast for diving even deeper into the subject matter.

10. Not Boring

Overview : Not Boring by Packy McCormick merges storytelling and crisp analysis on tech, startups, and venture capital.

Value Proposition : Combines engaging narratives with research, making complex topics accessible and interesting for founders.

Key Topics : Tech, startups, venture capital, future of business.

Content Quality : High-quality, with a strong focus on making complex concepts engaging and easy to understand.

Ideal Audience : Founders and startup enthusiasts who enjoy exploring new ideas and perspectives through well-crafted stories.

Why Is It Different: Unlimited topics and catchy headlines like The Daily Dose of Optimism.

11. First Round Review

Overview : First Round Review is an extension of First Round Capital’s library of startup knowledge, offering actionable advice from industry leaders.

Value Proposition : Provides in-depth articles, interviews with successful founders, and guides that you can directly apply to your business.

Key Topics : Leadership, growth, product development, and fundraising.

Content Quality : Exceptionally high, with well-researched articles featuring exclusive wisdom from industry experts.

Ideal Audience : Early-stage founders and curious startup teams looking for deep dives and validated tactics.

Why Is It Different: Remarkably on-point, educational, and inspirational at the same time.

12. StrictlyVC

Overview : StrictlyVC is a newsletter dedicated to the venture capital landscape, providing news, analysis, and insights for founders and investors.

Value Proposition : Shares insider news and trends in venture capital, helping founders seeking investment understand the VC ecosystem.

Key Topics : Venture capital, fundraising, startup news.

Content Quality : Highly informative and particularly useful for those navigating the world of venture capital.

Ideal Audience : Founders actively fundraising or interested in learning more about the VC landscape, venture capitalists, and corporate innovators.

Why Is It Different: It has a diverse audience and always follows a specific, clean structure.

Overview : Every is a long-form daily newsletter revealing different perspectives on business, tech, and personal development. It is written by authors who have real-life experience.

Value Proposition : Delivers a wide range of forecasts and outlooks in an essay form: ‘’It’s not news, it’s context and opinion.’’

Key Topics : Business strategy, tech trends, productivity, AI, and industry analysis.

Content Quality : Premium, thought-provoking content with a focus on original viewpoints and expert commentary.

Ideal Audience : Impact-driven entrepreneurs and professionals.

Why Is It Different: It’s truly one of a kind for its outstanding design and beautiful writing.

Making the Most of These Resources

Staying informed is not just a luxury—it's a necessity. The right newsletter can provide you with the insights, strategies, and knowledge you need to rise above the challenges of entrepreneurship. By subscribing to newsletters that align with your needs and goals, you can ensure that you’re always a step ahead.

Take the time to explore the ones that resonate most with you, and make them part of your routine. Moreover, they will reveal a whole new world of other resources ready to be investigated. Knowledge is gold, especially when coming from experience.

The Founder Institute is the world’s most proven network to turn ideas into fundable startups, and startups into global businesses. Since 2009, our highly-structured accelerator programs have helped entrepreneurs raised over $1.8BN in funding across over 200 cities worldwide.

Learn more about the Founder Institute at FI.co , join an upcoming startup event at FI.co/events , or subscribe to our Insights Newsletter .

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2024 Summer Interns Present Research Findings

• Publication date September 3, 2024
• Categories: News

Two months of rigorous research culminated in a series of oral and poster presentations on the campus of the University of Maryland Eastern Shore. 

The 2024 Summer Research Symposium in August encompassed the work of more than 20 students from three programs: the Research Experience for Undergraduates (REU) program, funded by the NOAA LMRCSC; the Louis Stokes Alliance for Minority Participation (LSAMP) program, funded by the National Science Foundation (NSF); and the Geoscience Bridge Program, funded by the NOAA LMRCSC and the NSF.

Each program allows underclassmen from UMES and other universities to conduct original research, take field trips, attend seminars and workshops, and build relationships with expert faculty and graduate students. 

The interns’ experience was guided by UMES faculty mentors, including NOAA LMRCSC Director Dr. Paulinus Chigbu, Deputy Director Dr. Magaret Sexton, as well as graduate student mentors, including NOAA LMRCSC Fellows Kayland Huckaby, Tebyan Ahmed, and Tahirah Johnson. 

REU interns conducted research projects in one of a wide range of marine science topics. Several interns worked with Dr. Sexton and Dr. Eric May to examine horseshoe crab DNA and mortality rates. Other REU interns worked with Dr. Ali Ishaque to measure nanoplastics in Maryland Coastal Bays. One intern, Zhaniya Harris, looked at the effects of climate change on the Gulf of Mexico by examining groundfish species in Mississippi and Alabama, led by Dr. Chigbu and LMRCSC Ph.D. Fellow Kayland Huckaby. 

LSAMP interns’ research spanned across the land, sea, and space. UMES student Anthony Taylor looked at the effect of local chicken houses on air quality. UMES student Marvelous Ogunmoroti measured inertia with Dr. Kausik Das. UMES student Maggie Nana worked with Dr. Tracy Bell to examine zinc chloride in zebrafish.

Geoscience interns–all incoming college freshmen mentored by Dr. Chigbu, Dr. Ishaque and graduate student Cy’Anna Scott–presented their findings from measuring local waterway characteristics, including populations and diet analyses of species within the waterways. This six-week program taught students how to collect and dissect samples and glean information from them. It also gave students a jump start on their college studies by offering math and chemistry course credits. 

UMES SANS Dean Dr. Moses Kairo congratulated the students on their summer accomplishments. “I am excited for you to get this opportunity,” he said, “getting to the edge of where new science is made.”

As a student at the University of Nairobi, Dr. Kairo said, he completed a summer internship researching mosquitoes. The experience led to a job, the ability to travel across continents, and eventually to his position at UMES. “I wish you well as you move from here to the next step in your journey,” he said.

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Science communication with diverse audiences

Effective science communication with diverse audiences involves translating complex information into a language and format that non-experts can understand. It is a difficult but valuable competency for graduate students pursuing a career in adult development and aging to develop. However, many graduate students lack training in communicating research to the public. Most of our formal training focuses on communicating research to our scientific peers via academic manuscripts, poster presentations, conference talks and grant proposals. Here we discuss outlets and tools for communicating research to diverse audiences such as the general public, community stakeholders and policymakers and give tips for graduate students wanting to develop skills in this area.

What science communication outlets and tools should graduate students utilize?

Kuehne and colleagues (2015) recommend the following traditional and non-traditional outlets and tools for graduate students to communicate research beyond their academic peers:

• Electronic media: websites and social media, podcasts and YouTube, personal blog, contribution to widely read blog.
• Print media : letter to the editor, opinion article, print or specialty article.
• Policy communications : agency talk, newsletter for agency, contact policymakers.
• Traditional public outlets : talk to special interest group, newsletter for special interest group, public talk, interview with university media or local media.

They suggest considering your target audience and goals of the communication when selecting among these tools. Goals for communication might be improving your skills in writing or public speaking or increasing science literacy in the general public. Regarding social media, Twitter has been one of the most successful platforms for increasing visibility and has been strongly recommended. Researchers can tweet about various subjects such as their recent research findings, opinions on a study, news relevant to their field and new developments in the field.

What are some tips for communicating research to diverse audiences?

Get to the point quickly..

You risk losing your audience’s interest by leading with too much background and supporting points before delivering the bottom line. Present key points and findings and explain their significance (the “so what?” of the research) early on.

Don’t expect numbers to speak to your audience; create a narrative from the data that focuses on people.

Some audiences will more readily appreciate the relevance and significance of your research if you frame findings within a story about the people behind the numbers. You may even consider skipping numbers when possible. “About half” is more intuitively understood than “49 percent.”

Resist the urge to overload your audience with information.

Leave out technical terms and acronyms and include only core information necessary for understanding. You can always expand on points or give additional details later in answering questions or upon request.

Use conversational wording or wording at an 8th grade reading level.

Your audience may include people with varying levels of education and familiarity with the topic and people whose first language differs from yours. Minimize issues with comprehension by paying attention to wording. How would you explain your work to a stranger on the train? A smart teenager? Your grandmother?

Don’t worry about “dumbing down” the research.

A clear and simple explanation is always more appropriate than a convoluted one and reflects your deep level of understanding of the topic. Analogies and metaphors can help here with translating complex topics.

Help your target audience find you.

For example, when communicating via electronic media like websites, personal blogs and social media, use keywords and hashtags to help the communication reach your target audience. 

Identify your goals of the communication.

What are your goals and intended outcomes of the communication? Do you aim to develop core skills? Gain confidence in your work or recognition in the field? Network? Disseminate new knowledge? Increase awareness or support of an issue? Reduce the disconnect between scientists and the general public? Identifying your goals can help you select an appropriate outlet and communication tool.

Think back to what excited you about this work.

Beyond disseminating information, your objective should be to get your audience excited about the work you’re doing. Think back to why this question or problem captured your attention and inspired you and infuse that into your communication.

Make interactions with the public a positive learning experience for you and your audience.

Create positive interactions between you and the target audience by encouraging questions and responding to them in a positive and respectful manner. When possible, gather feedback from the target audience and use it to guide future communications.

How can graduate students develop skills in effective science communication?

University-run training programs in science communication.

These programs generally consist of workshops, seminars and exercises focused on improving written and verbal communication skills and translating research to a general audience. See Table 2 in Kuehne et al. (2015) for a list of programs.

Teaching or guest lecturing

Some graduate programs require or encourage graduate students to become teaching assistants or instructors during their training. In addition to improving oral communication skills, this can provide opportunities for practicing translating complex information to a diverse audience.

Practice communicating research to familiar non-expert friends and family

This is a way to practice science communication skills in a low-pressure context. Your friends and family are likely interested in knowing more about what it is you do. Practice talking to them about your work. They can provide feedback about whether or not the language and approach you’re using is clear and effective.

What are personal benefits of science communication for graduate students?

Sustained perspective of the bigger picture.

Most graduate students in the field of adult development and aging want to improve the lives of older adults and their families. However, we rarely see that our individual work has an impact because a lot of the research we do is collaborative, complex and slow-moving. It’s possible to begin to feel dissatisfied or less motivated as a result. Science communication forces us to refresh our perspective, look at our work from a new standpoint, remember why it is exciting and important and convince others of its relevance. In doing so, it becomes clearer how our collective contributions move the field forward and make an impact.

Multidisciplinary collaborations and career development

Translating complex information to non-experts involves thinking about the same topic in new ways and engaging with other professionals. This can provide a context for networking as well as idea synthesis, which could lead to future collaborations. It’s also a chance to increase societal support or gain recognition for your research, which is vitally important for researchers who depend on public money to obtain research funding and advance their careers.

What are societal benefits of science communication?

Opportunities to voice expectations and concerns about research.

Science communication increases interaction between scientists and the general public. This creates opportunities for the public to talk to researchers about their expectations such as information dissemination about upcoming areas of research and new discoveries, or concerns such as potential risks to participants and others using new knowledge for harm.

Increased access to information and changes to policy or practice

Without science communication, research findings would remain in labs or within academic circles unable to make a broader impact. Effective information dissemination can improve science literacy in the general public simply through education. It can also help government officials make informed decisions about changes to policy, practice or program funding.

Allen, S. (2013). 11 tips for communicating science to the public. Retrieved from https://www.aaas.org/blog/qualia/11-tips-communicating-science-public

Brownell, S. E., Price, J. V., & Steinman, L. (2013). Science communication to the general public: Why we need to teach undergraduate and graduate students this skills as part of their formal scientific training. Journal of Undergraduate Neuroscience Education, 12 (1), E6-E10.

Carr, M. (2008). Mind the gap: Communicating science to diverse audiences. Science Editor, 31 (5), 158.

Carter, I., & Paulus, K. (Research Communication Strategy Group, 2010). Research communication: Insights from practice. https://assets.publishing.service.gov.uk/media/ 57a08afc40f0b649740008bc/2010-11_Insights-into-RC-final-formatted.pdf

Center for Public Engagement with Science & Technology. (n.d.) Communicating to engage. Retrieved from https://www.aaas.org/comm-toolkit

Fischhoff, B. (2013). The sciences of science communication. PNAS, 110 (Supplement 3), 14033-14039.

Kuehne, L. M., Twardochleb, L. A., Fritschie, K. J., Mims, M. C., Lawrence, D. J., Gibson, P. P.,... Olden, J. D. (2015). Practical science communication strategies for graduate students. Conservation Biology, 28 (5), 1225-1235. https://doi.org/10.1111/cobi.12305

Tripathy, J. P., Bhatnagar, A., Shewade, H. D., .Kumar, A. M. V., Zachariah, R., & Harries, A. D. (2017). Ten tips to improve the visibility and dissemination of research for policy makers and practitioners. Public Health Action, 7 (1), 10-14.

Products & Tools

More Armed Police (Protective Service Officers) must provide safety in, and also around, all inner Melbourne train stations

By Gary Morgan, Melbourne Business Leader & Lord Mayoral candidate

If elected Lord Mayor of Melbourne Gary Morgan would have the Council work with the Victorian State Government to extend the coverage of the current armed Protective Service Officers (PSOs) – to make sure PSOs would not only provide safety on trains, and in the train stations, but also in the streets and parks up to 500 metres around train stations throughout the City of Melbourne.

Melbourne Business Leader and Lord Mayoral candidate Gary Morgan said:

“City of Melbourne residents, workers and tourists are more concerned than ever about Melbourne safety, theft and the type of vandalism that recently took place in East Melbourne – car windows broken and car tires slashed; and these same problems occurring in other inner city areas of Melbourne.

Unfortunately ‘thuggish’ behaviour is rampant in the streets surrounding Melbourne’s stations – tough action is need now to curtail  ‘thugs’ once they leave inner Melbourne’s stations.”

Team Morgan is concerned with ‘drugs, thugs and vandalism’ throughout the City of Melbourne and will work with the State Government to resolve these important issues.

Lord Mayor Candidate Nick Reece doesn’t go far enough with his policy of providing Council workers with vests. Melbourne needs armed Protective Service Officers patrolling all areas within 500 metres of every train station within the City of Melbourne including the five City Loop stations of Flinders Steet, Southern Cross, Melbourne Central, Parliament and Flagstaff as well as the eight suburban train stations of Jolimont, North Melbourne, Kensington, South Kensington, Macaulay, Royal Park, Richmond and Flemington Bridge.

Gary Morgan is the only major business owner running for Melbourne’s Lord Mayor who knows residential problems – having worked and lived in the City of Melbourne for more than 60 years!

Mr. Morgan is a founder and life member of the Committee for Melbourne which recently announced a merger with the Victorian Chamber of Commerce (VECCI).

Mr. Morgan is the Executive Chairman of Roy Morgan, Australia’s largest independent market researcher and knows the City of Melbourne better than any other candidates for Lord Mayor.

Mr Morgan’s vision for the city will transform Melbourne into a prosperous and bustling metropolis again after the extraordinary challenges of the last four years.  

For further information contact:

Lord Mayoral candidate Gary Morgan: 0411 129 094 Campaign Manager Julian McCrann: 0417 171 378

Additional Links & Policies for Team Morgan:

See here to learn more about Mr. Morgan’s policy for a sensible and safe scooter strategy. Link: https://www.roymorgan.com/findings/9703-gary-morgan-for-melbourne-lord-mayor .

See here to learn more about Mr. Morgan’s policy for fixing the mess that is the Collins St. bike lanes. Link: https://www.roymorgan.com/findings/9702-gary-morgan-for-melbourne-lord-mayor .

See here to learn more about Mr. Morgan’s policy for integrating the Yarra River properly with the City of Melbourne and also completing the Greenline trail project as planned. Link: https://www.roymorgan.com/findings/a-green-yarra-is-an-essential-part-of-melbourne-and-must-be-integrated-to-allow-safe-pedestrian-and-bicycle-access .

See here to learn more about Mr. Morgan’s policy for real-time donation disclosures. Link: https://www.roymorgan.com/findings/2024-gary-morgan-for-melbourne-lord-mayor-press-release .

Margin of Error

The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.

Related Findings

A green yarra is an essential part of melbourne and must be integrated to allow safe pedestrian and bicycle access, ‘new melbourne’ needs a sensible & safe scooter strategy, collins st. needs safe bike lanes – or not at all, gary morgan for lord mayor of melbourne press release on alleged election donations rorting august 1, 2024, sign up to our newsletter.

Is It Even Possible to Dam the Flow of Misleading Content Online?

As a polarizing US presidential election nears, moderating controversial content on social media poses a pressing problem for tech giants.

But no matter how many employees they hire, lines of code they write, or new content policies they implement, major platforms face an overwhelming task. In the second quarter of 2023 alone, for example, Meta, Facebook’s parent company, took action on 13.6 million pieces of terrorism-related content and 1.1 million posts on organized hate.

“Content moderation is simply not a good way to counter information that creates false beliefs.”

A new study suggests that it’s time for platforms to admit defeat when it comes to trying to flag, edit, or block misinformation on their sites. Instead, they should focus on curtailing specific information that can lead to direct harm, such as hate speech or the public sharing of home addresses.

“Content moderation is simply not a good way to counter information that creates false beliefs,” says Scott Duke Kominers, the Sarofim-Rock Professor of Business Administration at Harvard Business School, who coauthored the new analysis. “But it is a very powerful tool for addressing information that enables harm.”

Kominers worked with Jesse Shapiro, the George Gund Professor of Economics and Business Administration at Harvard Business School, to study how content moderation works best .

The debate over moderating content comes as the US presidential race heats up and pressure builds on social media companies to limit the amount of false information flowing on their platforms; the specter of the January 6, 2021, attack on Congress hangs heavy over the debate. But Kominers and Shapiro say the findings go beyond this year’s elections and have far-reaching implications for businesses dealing with the thorny issue of moderating controversial content of all kinds.

How much do users trust tech companies?

The coauthors relied on a mathematical model to study strategic interactions, testing outcomes under different scenarios and rules.

“It’s difficult to do purely empirical analysis in this setting, so the fundamental reason why we use theory here is that we’re trying to sort out all the possible rules you could ever try to use,” says Shapiro. “We’re reasoning about policies that have never been tested.”

One of the first findings was that transparent moderation—or making clear a platform’s content policies and the actions a platform will take to enforce those policies—works but is difficult to achieve. If users trust the platform to know the right thing to do and then it consistently does the right thing, then companies can eliminate a lot of misinformation without too much controversy.

The problem is that, in practice, many users don’t trust platforms to do the right thing, often thinking of them as biased actors. When social media companies publish their policies completely, bad actors could more easily circumvent and exploit their algorithms. Fact-checking operations, even when transparent, are subject to human error and bias.

Recognizing these limits, the authors focus most of their attention on “opaque” policies, where the precise mechanisms and processes of content moderation are not fully transparent to users.

Two types of content

While examining interactions between “senders” and “receivers,” Kominers and Shapiro observed that moderators need to be aware of information that enables a receiver to create false beliefs or harm others.

“The existence of two different categories of information is one of the core discoveries of our project,” says Kominers.

Referred to as a “key” in the model, information leading to actual harm often contains specific details that receivers can act upon, such as a sender posting where and when receivers can gather to take part in potentially troublesome activities. By contrast, general information that just shapes beliefs is hard to moderate effectively.

• Specific: For example, the home address scenario . It’s one thing for a “sender” to call an official “corrupt.” But if that sender shares something specific and actionable, such as the official’s home address (a “key”), a tech company can reduce harm by blocking the address. Users might think the social media company is biased, but its action still reduces the potential for a bad outcome.
• General: For example, “don’t eat GMOs.” With a more general expression, such as a post that genetically modified foods are dangerous—tech companies have fewer effective moderation options. That’s because if they determine that the information is false and block it, “receivers” might just interpret this as indicating that the platform is beholden to agribusiness, inadvertently fanning the flames of the debate.

“Finding that the effectiveness of content moderation can vary so widely across information types was another core discovery,” says Kominers.

Far-reaching implications for businesses

Due to human nature and the sheer amount of misinformation expressed on platforms, “it’s not surprising that moderation has proven so difficult and controversial,” Kominers says. “We think our findings help make it possible for platforms to focus more on preventing information that directly enables harm. That’s where the strongest opportunity lies for really improving moderation.”

“There’s a tremendous number of areas today where we're seeing businesses intermediate communication—and they’re being asked to decide what is and isn’t OK to transmit.”

That applies beyond tech companies, the authors say.

“There’s a tremendous number of areas today where we're seeing businesses intermediate communication—and they’re being asked to decide what is and isn’t OK to transmit,” says Shapiro. “It’s simply not a good idea to ask businesses to accomplish things they can't accomplish. Our findings show that there are some clear boundaries between things that moderating can address very effectively and other things that moderation is just not well suited to address.”

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Widespread disparities exist in treating advanced kidney and bladder cancers

by UT Southwestern Medical Center

A study led by researchers at UT Southwestern Medical Center reveals significant disparities across the country in the use of immunotherapy for patients with advanced kidney and bladder cancers. The findings, published in Urologic Oncology: Seminars and Original Investigations , suggest that factors such as race, socioeconomic status, and the type of health care facility influence whether patients will receive these effective therapies.

"With the rapidly changing pace of innovation in cancer therapeutics , it is important that all patients have access to novel, potentially lifesaving medications," said study leader Solomon Woldu, M.D., Associate Professor of Urology and a member of the Harold C. Simmons Comprehensive Cancer Center at UT Southwestern. "Our study highlights critical gaps in health care equity when it comes to treatments that have been shown effective in prolonging survival."

Using data from the National Cancer Database, researchers investigated the influence of a patient's socioeconomic and demographic factors on the use of immunotherapies approved by the U.S. Food and Drug Administration to treat stage 4 clear cell renal cell carcinoma (ccRCC) and urothelial carcinoma of the bladder (UC).

Although the use of immunotherapies for these advanced cancers increased throughout the study period, persistent disparities remained. Between 2015 and 2020, for example, 34% of 15,926 patients diagnosed with advanced ccRCC received immunotherapy treatment. Among 10,380 patients diagnosed with advanced UC between 2017 and 2020, about 21% were treated with immunotherapy.

However, Black and Hispanic patients with ccRCC were about 25% less likely to receive approved treatment compared with other groups, researchers found. A similar trend persisted among lower income and education statuses. And while the data showed that those without insurance were less likely to receive treatment than those with private insurance or Medicare, the study noted that having health insurance didn't necessarily offer "affordable coverage for expensive and novel therapies."

In addition, patients at nonacademic facilities were less likely to receive immunotherapy, underscoring the benefits of being treated at academic medical centers like UT Southwestern. Dr. Woldu said the study serves as a key step toward ensuring that all patients, regardless of background, have access to the most advanced and effective cancer treatments.

"Our mission at UT Southwestern is to provide cutting-edge care to all of our patients, and I believe we do so," Dr. Woldu noted.

These findings build upon a growing body of research that reveals enduring inequities in medical care across the United States for various types of cancers and set a foundation for potential changes in clinical practice and policy.

"It should encourage doctors counseling patients with kidney and bladder cancers to spend extra time discussing the potential benefits of novel therapies," Dr. Woldu said.

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Study: 78% of Hispanic Americans Prefer Streaming Over Traditional TV

Hispanics, who have long over indexed in usage of streaming services, prefer the personalized and diverse content options provided by streaming

MOUNTAIN VIEW, Calif. —A new survey from LG Ad Solutions confirms long standing research findings showing that Hispanics are one of the most avid adopters of streaming media and highlights the importance of Hispanics for CTV advertisers. 

“The Inclusive Screen: Hispanic Americans” report, which polled over 1,400 US Hispanic CTV users in the U.S., found that 78% of Hispanic Americans prefer streaming to traditional TV, citing that the ability to watch at your own pace (82%) a wider range of content options (69%), and easier content discovery (62%) as primary reasons why. 

"Hispanic audiences are increasingly turning to streaming platforms, not just for the breadth of content, but for the personalized, on-demand experience CTV offers. Brands that prioritize these preferences are poised to forge stronger, more meaningful connections," said Monica Longoria, head of marketing insights at LG Ad Solutions. "Our findings underscore the importance of culturally relevant content in CTV advertising. With the right approach, brands can tap into the growing influence of Hispanic audiences, creating campaigns that not only engage but also reflect the rich diversity of their experiences."

The report also found that: 

• Recommendation Resources Vary: While 43% of Hispanic CTV users report family/friends as a top source to find new content, over a third point to specific app home screens (37%) and the TV screen homepages (33%) as top sources.
• TV Content Spans Spanish and English: Four in five Hispanic households watch a mix of Spanish and English language TV networks, with 7 in 10 Hispanic CTV Users preferring English content when it comes to TV and video. 
• A Strong Preference for FAST Channels: Nearly 7 in 10 (69%) of Hispanic CTV users prefer streaming free video content with ads instead of paying for a subscription without ads. 
• Search Spotlights as Top Action Post CTV Ad: After seeing a streaming TV ad, 41% of Hispanic CTV users reported searching online, and 40% visited a brand's website. 

The report further underscores the need for representation in advertising, noting that 64% of Hispanic American CTV viewers pay more attention to ads that accurately portray diverse groups of people, signaling the importance of inclusivity in media and advertising to Hispanic CTV users.

“Hispanic buying power is expected to exceed $2.5 trillion by 2026, representing just over 12% of total buying power in the United States,” continued Longoria. “This significant growth presents an opportunity for marketers to engage this influential audience with advertising experiences that mirror the world around them.”

To download the full study, click here . 

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George Winslow is the senior content producer for TV Tech . He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable , Multichannel News and TV Tech . Over the years, he has edited a number of magazines, including Multichannel News International and World Screen , and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.

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The most recent publications and research findings on the diet-induced disease model.

We at Research Diets understand that the field of preclinical animal studies is constantly evolving, with new publications being released regularly. As a result, we have decided to launch a special newsletter series entitled " New Publications of Diet-induced Animal Disease Models ." This series aims to share the latest research findings with researchers worldwide and aims to provide a comprehensive archive of knowledge based on research using OpenSource purified diets. We invite you to subscribe to our newsletter and join us in pushing the boundaries of scientific research.

Our team of scientists has put in a lot of effort to keep track of and review all available publications from various scientific journals. We would like to extend our sincerest congratulations to the works mentioned in any future issues. However, due to our limited resources and time, we may miss your new publications. Therefore, we would also like to apologize for any that were not included or highlighted. If you have any questions, please feel free to send a message to [email protected]. Once again, we would like to express our deepest gratitude to you for your continued support and trust in our OpenSource purified diets.

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USGS Friday's Findings - September 13th, 2024

Restoration of dry and degraded lands.

Title:  Restoration of Dry and Degraded Lands

Date:   September 13, 2024, at 2:00-2:30 pm Eastern/11:00 am-12:00 pm Pacific 

Speaker: Seth Munson, Research Ecologist, USGS Southwest Biological Science Center

Dryland ecosystems occupy almost half the terrestrial surface and support nearly a third of the world’s population. Despite their importance, many are becoming degraded at an alarming rate due to aridification and land use intensification. In the arid southwestern US, ecosystem recovery from these and other stressors represents a growing challenge to DOI agencies that manage large tracts of land. To strengthen restoration strategies to reverse land degradation, USGS has coordinated the  Restoration Assessment and Monitoring Program for the Southwest (RAMPS)  since 2015. This talk will present how RAMPS provides research and support for best restoration practices through an integrated consortium of scientists, managers, and practitioners. Findings from  RestoreNet, a field trial network  that spans 25 sites across major ecoregions in the Southwest will be highlighted to illustrate how networked experiments and demonstration areas can deliver actionable science for resource managers.

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More people now take an inclusive approach to who can call themselves British

• Publishing date: 3 September 2024

As Britain has become a more diverse society, people’s understanding of what it means to be British, an identity acknowledged by almost two-thirds of the population (64%), has shifted. 

The latest chapter of the 41st British Social Attitudes (BSA) report, published today by the National Centre for Social Research (NatCen), finds that over the last decade, there has been a sharp fall in the proportion who believe someone’s family background is important to them being ‘truly British’.

The proportion who think it is important that someone was born in Britain has fallen from 74% in 2013 to 55% today. Similarly, those who believe it is important to have British ancestry has dropped from 51% to 39%.

In contrast, as many as 86% believe it is important to ‘respect British political institutions and laws’, similar to the 85% who expressed that view in 2013.

Overall, two-thirds (68%) could be classified as primarily having a ‘civic’, inclusive understanding of British identity, while just under one in five (19%) think of Britishness primarily in ‘ethnic’, exclusive terms that focus on birth and ancestry.

However, these figures vary according to people’s demographic background: 

• Those aged 65 and over (26%) are nearly twice as likely as those aged less than 35 (14%) to have a primarily ethnic conception of British identity.
• Similarly, those with no educational qualifications (27%) are more than twice as likely as graduates (11%) to have an ethnic conception of British identity. 
• Those who voted Leave in the 2016 EU referendum (27%) were also twice as likely as those who voted Remain (13%) to have a primarily ethnic view of British identity.

Fall in National Pride

Over the last decade, there has been a sharp fall in the proportion who take pride in Britain’s achievements:

• Only 64% say they are proud of Britain’s history, down from 86% in 2013.
• Just 53% take pride in how Britain’s democracy works, compared with 69% in 2013.
• While 44% are proud of Britain’s economic achievements, the figure was 57% in 2013.

However, most people still take pride in the country’s cultural and sporting achievements. 79% say they are proud of Britain’s achievements in arts and literature, while 77% say the same of the country’s sporting achievements. 

Those with a civic understanding of what it means to be British (84%) are more likely than those with an ethnic one (74%) to express pride in Britain’s arts and literature. Conversely, they are less likely to be proud of Britain’s history (65% compared with 74%). Gillian Prior, Deputy Chief Executive at the National Centre for Social Research, says: “Our latest report finds Britain has become more inclusive in its attitudes towards what it means to be British. These research findings show that whilst we are less likely to take pride in British history and more critical about its politics, there is still a great deal of national pride in the country’s cultural and sporting achievements. This change in attitudes may have been influenced by the increased diversity and shared citizenship within Britain, presenting a portrait of a nation redefining itself.”  

Additional Information

Related content, is scottish nationalism different.

New research findings show Scottish independence and Brexit are different kinds of nationalism

British social attitudes 41 | national identity.

Changing attitudes to how Scotland is run

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