pr specialist cover letter

4 Professional Public Relations Specialist Cover Letter Examples for 2024

Your public relations specialist cover letter must immediately highlight your capacity for clear communication. Demonstrate your eloquence succinctly and effectively. In your introduction, be sure to exemplify your strategic thinking abilities. Let your cover letter serve as a testament to your exceptional interpersonal skills and media savvy.

Cover Letter Guide

Public Relations Specialist Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Public Relations Specialist Cover Letter

Key Takeaways

By Experience

Public Relations Director

Public relations manager.

Embarking on your job search, you've likely discovered that a standout public relations specialist cover letter can be the key to catching an employer's eye. But how do you craft one that's both compelling and concise? Forget the worn-out phrases and lengthy narratives—your cover letter should be a formal, yet fresh showcase of your proudest professional moment, told like a story, all within the confines of a single page. Let's unlock the secrets to writing a letter that resonates.

• Create a public relations specialist cover letter to persuade the recruiters you're the best candidate for the role;
• Use industry-leading public relations specialist cover letter templates and examples to save time;
• Dedicate your public relations specialist cover letter space to your best achievement;
• Make sure your public relations specialist cover letter meets recruiters' expectations and standards.

Avoid starting at the blank page for hours by using Enhancv's AI - just upload your resume and your public relations specialist cover letter will be ready for you to (tweak and) submit for your dream job.

If the public relations specialist isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

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Public Relations Specialist cover letter example

Addison Harris

Los Angeles, CA

+1-(234)-555-1234

[email protected]

• Emphasizing past achievements with measurable outcomes (e.g., "elevated brand visibility by a striking 40% in vital markets") helps to showcase the candidate's ability to produce tangible results which is critical in any strategic communication and media relations role.
• Demonstrating the ability to cultivate strategic media relationships indicates the candidate's networking skills and understanding of the importance of connections in PR, which are vital for the role.
• Mentioning the direct correlation between PR initiatives and business outcomes illustrates the candidate’s strategic mindset and understanding of how communication impacts broader business goals, aligning with the needs of a results-driven organization.

What about your public relations specialist cover letter format: organizing and structuring your information

Here is one secret you should know about your public relations specialist cover letter assessment. The Applicant Tracker System (or ATS) won't analyze your cover letter.

You should thus focus on making an excellent impression on recruiters by writing consistent:

• Introduction
• Body paragraphs (and explanation)
• Promise or Call to action
• Signature (that's optional)

Now, let's talk about the design of your public relations specialist cover letter.

Ensure all of your paragraphs are single-spaced and have a one-inch margins on all sides (like in our cover letter templates ).

Also, our cover letter builder automatically takes care of the format and comes along with some of the most popular (and modern) fonts like Volkhov, Chivo, and Bitter.

Speaking of fonts, professionals advise you to keep your public relations specialist cover letter and resume in the same typography and avoid the over-used Arial or Times New Roman.

When wondering whether you should submit your public relations specialist cover letter in Doc or PDF, select the second, as PDF keeps all of your information and design consistent.

The top sections on a public relations specialist cover letter

Header: This should include the applicant's contact information, the date, and the employer's contact information, ensuring the document is professionally presented and the recipient can easily identify who it's from and how to respond.

Opening Greeting: A personalized salutation addressing the specific hiring manager or recruiter shows the candidate has done their research and is serious about the position, which is important in PR to demonstrate attention to detail and personalization skills.

Introduction: The introduction should capture the employer's attention and succinctly present the applicant's enthusiasm for public relations, their understanding of the company's PR goals, and a brief mention of their most relevant experience or unique value proposition.

Body: This section should detail relevant PR campaigns, key media relationships, strategic communication skills, and successful crisis management examples that align with the prospective employer’s sector or PR needs, as expertise in crafting and conveying a company’s message is critical for a PR specialist.

Closing Paragraph: The closing should restate the candidate's interest, invite the recruiter to review the attached resume, and suggest a follow-up meeting or call to discuss potential contributions to the company's public relations strategy, showing proactive communication which is essential for success in this field.

Key qualities recruiters search for in a candidate’s cover letter

• Strategic communication skills: Crafting and conveying clear, persuasive messages in various formats tailored to different audiences and stakeholders.
• Crisis management experience: Handling sensitive situations with poise and providing swift, appropriate responses to protect or enhance a company's reputation.
• Media relations expertise: Building and maintaining beneficial relationships with journalists and media outlets to secure positive coverage and manage public perception.
• Strong writing abilities: Creating compelling press releases, speeches, and social media content that engage the audience and reflect the organization's voice.
• Event planning and coordination: Organizing successful events such as press conferences, product launches, or public appearances that effectively promote the organization and its objectives.
• Measurement and analytics proficiency: Utilizing tools to track the impact of PR campaigns and strategies, ensuring continuous improvement and demonstrating ROI to stakeholders.

What matters most when tailoring your public relations specialist cover letter salutation

Your public relations specialist cover letter greeting should feel welcoming to recruiters.

Use their first name (e.g. "Dear Marshall" or "Dear Sara"), if you've previously been in touch with the hiring manager and are on a more friendly basis.

If this is the first time you're contacting the recruiters, start your public relations specialist cover letter with:

• their last name (e.g. "Dear Ms. Ali" or "Dear Mr. Stevens") - look up who's the hiring manager for the role on social media or the company website;
• generalized greeting (e.g. "Dear HR Team") - just don't use "To whom it may concern" or "Dear Sir/Madam".

List of salutations you can use

• Dear Hiring Manager,
• Dear [Company Name] Team,
• Dear [Department] Team,
• Dear Mr./Ms. [Last Name],
• Dear [First Name] [Last Name],

Get creative with your public relations specialist cover letter introduction

Recruiters are going to assess plenty of candidate profiles for the role. Thus, anything you do to stand out will win you brownie points.

Use your public relations specialist cover letter introduction to share something memorable about your experience .

But before you go down the rabbit hole of creativity and humor, align your message with the company culture.

For example, if you are applying for a role in some startup, use those first two sentences to tell a funny story (about your experience) to quickly connect with the recruiter.

How to select your best achievement for the middle, or the public relations specialist cover letter body

You probably feel exhausted by this point in your application: you've dived into all the details of your success and skills in your public relations specialist resume.

What else can you include in your public relations specialist cover letter body ?

Well, for starters, the next three to six paragraphs should show you further value as a professional. Or, why should recruiters choose you?

Think back on a noteworthy achievement that answers key job requirements and dive deep.

Structure your public relations specialist cover letter middle as you'd a story: following chronological logic and highlighting outcomes, thanks to skills.

At the end of the day, you'd want recruiters to be able to see you as the best candidate for the role and understand more about who you are and what makes your success unique (and valuable to the role).

Final words: writing your public relations specialist cover letter closing paragraph

The final paragraph of your public relations specialist cover letter allows you that one final chance to make a great first impression .

Instead of going straight to the "sincerely yours" ending, you can back up your skills with a promise of:

• how you see yourself growing into the role;
• the unique skills you'd bring to the organization.

Whatever you choose, always be specific (and remember to uphold your promise, once you land the role).

If this option doesn't seem that appealing to you, close off your public relations specialist cover letter with a follow-up request.

You could even provide your availability for interviews so that the recruiters would be able to easily arrange your first meeting.

Which story should you tell in your public relations specialist cover letter when you have zero experience

Candidates, lacking professional experience in the field - this one is for you.

Your public relations specialist cover letter is an exercise of integrity, honesty, and, above all, spinning a positive narrative around your strengths.

And what better way to capture recruiters' attention than with your most job-relevant achievement (this could be from your internship or volunteering experience)?

Make sure to back up your success with transferrable skills that are relevant to the job (e.g. how your year, studying abroad, has taught you to be more motivated and handle multicultural environments).

Another safe card you can bet on is your career dream: in the body of your public relations specialist cover letter, go into the details of how your ambitions would help make the company you're applying for better.

Key takeaways

Within this Enhancv guide, we've provided you with plenty of advice and inspiration on writing your public relations specialist cover letter:

• Always make sure your public relations specialist cover letter is tailored to the role you're applying for to make a good impression on recruiters;
• In your public relations specialist cover letter include a header (with your name, the role you're applying for, date, and contact details) and an introduction of up to two sentences that highlight your key accomplishment or why you'd fit the role;
• Focus your public relations specialist cover letter body on one sole achievement through your career and all the valuable lessons, skills, and know-how you've learned (that are relevant to the role);
• Ensure your public relations specialist cover letter closing statement isn't generic and includes either a call to action or a promise;
• If you lack professional experience, shift recruiters' focus to a relevant achievement (thanks to your academic or versatile experience) or toward your dreams and goals for professional growth.

Public Relations Specialist cover letter examples

Explore additional public relations specialist cover letter samples and guides and see what works for your level of experience or role.

Cover letter examples by industry

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Public Relations cover letter example

Public relations salary and job outlook

Why a cover letter is essential in public relations, cover letter header, cover letter greeting, cover letter introduction, cover letter body, cover letter closing, sign-off/signature line.

Public relations job seekers may have a professional edge putting their best foot forward, using their natural powers of persuasion to create a standout cover letter. 

Resume.io is the place for advice on how to do just that. Our resources include more than 180 occupation-specific writing guides and corresponding cover letter examples .

This writing guide, along with public relations cover letter samples will discuss: 

• What a public relations specialist does
• Public relations pay and job outlook
• Best format for a structuring a cover letter
• Job-winning tips for each cover letter section: header, greeting, introduction, body and conclusion
• Using your persuasive abilities to advantage in a public relations cover letter
• Layout and design considerations
• Common cover letter mistakes to avoid

What does a public relations professional do?

Public relations (PR) professionals are specialists in crafting a favorable public image for a company, organization or government entity. They manage contacts with the media, promoting a positive narrative, and sometimes “put out fires” by addressing negatives that may arise.

Unlike advertising specialists, PR people do not buy ads, but instead promote clients’ interests by influencing the media to provide favorable coverage. 

They are sometimes called media specialists or communications specialists. In politics and government, they serve as press secretaries, and they may represent celebrities or other public figures as publicists.

PR specialists write press releases and speeches, respond to press calls, prepare information for the media, and organize news conferences and other public events. They keep their fingers on the pulse of public opinion and evaluate an organization’s overall advertising and marketing efforts to make sure they are in line with its desired image. 

According to the U.S. Bureau of Labor Statistics (BLS), public relations specialists earned a median annual salary of $62,810 in 2020, although the top 10 percent earned more than $118,210.

How much do public relations specialists make?

These were the median annual wages for PR specialists in the U.S. in the top industries where they worked in 202-:

• Business, professional, labor, political and similar organizations $68,610
• Government $67,590
• Advertising, public relations and related services $64,880
• State, local and private educational services $59,360

Source: https://www.bls.gov/ooh/media-and-communication/public-relations-specialists.htm#tab-5

According to another source, Glassdoor.com , public relations salaries average $48,519 in the United States. According to Payscale.com , the average base salary in public relations is $50,999. And Salary.com says the median annual salary for a public relations specialist in the U.S. is $56,243, in a range typically falling between $45,779 and $75,961.

What is the job outlook in public relations?

Public relations jobs are expected to grow 11% from 2020 through 2030, compared to a projected growth of 8% for all occupations, according to the BLS . The increasing popularity of social media and other online sources present both new opportunities and potential problems for an organization’s public image, and savvy PR professionals will be needed to provide 21st-century solutions. 

Every publicist needs a winning pitch, and for a public relations specialist seeking a job, a cover letter is a crucial part of a job application. 

You need a resume too, of course, but that’s not enough. A resume provides a mission-critical overview of your employment history, education and skill set — and a cover letter will typically address many of these same issues. But a cover letter allows you to introduce yourself to a hiring manager, to establish a personal connection, to talk about your aspirations related to the specific company you’re targeting. 

A cover letter is a golden opportunity to showcase your personality, passion and likability in a way that a resume simply can’t. And especially in the field of public relations, it’s an opportunity not to be squandered. You are an expert in promotion and publicity, so you need to need to promote yourself in a personal way.

Surveys of hiring managers have found that the failure to include a cover letter with a resume is one of the leading reasons a job candidate is rejected. A few employers sometimes request that you send a resume only. But unless you’re specifically told not to, always include a cover letter with a resume.

For additional inspiration, here are some links to cover letter examples and writing guides that you may want to check out in our separate marketing and sale categories. If you're looking for more inspiration, head over to these other marketing samples:

• Digital Marketing cover letter sample
• Marketing Manager cover letter sample
• Marketing cover letter sample
• Social Media Manager cover letter sample
• Writer cover letter sample
• Marketing Coordinator cover letter sample
• Event Coordinator cover letter sample
• Event Manager cover letter sample
• Marketing Assistant cover letter sample
• Brand Ambassador cover letter sample
• Copywriter cover letter sample
• Sales cover letter example
• Sales manager cover letter example
• Sales executive cover letter example

Best format for a public relations cover letter example

The best format for a public relations cover letter is based on a traditional structure with the following cover letter elements: 

• Cover letter middle part (body)
• Cover letter ending (conclusion)

The application letter should be one page only, 400 to 500 words maximum, and have enough white space between paragraphs to make reading easy and convenient.

Below is a public relations cover letter example that you can customize for the position and hiring organization.

Dear Mrs Kickstead,

After seven years of organizing 30+ international test drives and 100+ press events, I have come to realize that the secret of great automotive PR lies in letting others experience the drive themselves. I can create evocative images with words, but there is nothing like gliding down a picturesque Scottish Highland road in the summer with the top down.        

Managing the PR campaigns for Toyoton with the Yardman agency for four years was the most enjoyable part of my 10-year public relations career, and I would love to continue the award-winning work that I was doing on their electric car range for Jeslar. We increased brand awareness of each model by 18% after every campaign — taking over nine points of market share from our main rivals.

Crisis PR was no small part of the role.I managed the fallout of a factory fire, political issues, family ownership disputes and a commercial strategy that was initially far from the mark. With electric vehicles it is important to project where you are taking your customers instead of where you are right now (especially when your main battery supplier lets you down).  I won “Crisis PR Campaign of the Year” for that one.

I have also helped to manage the changing public perceptions of petrol and diesel cars in an increasingly environmentally aware world. Sometimes PR serves a broader purpose, and electric cars are a mode of transportation that I feel hugely passionate about.

I have curated a portfolio of articles, press clippings and social media posts that I feel would be a good fit for the role at Jeslar. Your position of market leadership is testament to your unrivaled manufacturing expertise, and it is vital that you have an ability to communicate your journey to your customers. I hope that an interview might offer me the chance of explaining how I can contribute to your PR objectives.

Let’s look at what each of the cover letter elements should contain, alongside corresponding excerpts from our sample public relations cover letter..

Once known as a letterhead, this is the attractively designed space in the top section contains your name, occupation, address, phone number and email. 

It may contain an accent color, creative use of typography and white space, and perhaps your photo. So in addition to containing your critical contact info, it’s an important design element on the page, since there will be nothing below it but solid paragraphs of black text. It should be pleasing to the eye, giving your resume a distinctive look that shows you put some thought into it.

Take a moment to review Resume.io’s cover letter examples and templates , which feature a variety of header designs. If you find one you like, click to download it, replace the text with your own information, and the hardest part of designing your cover letter is done. Now all you have to do is write it. 

Make your resume and cover letter a matching set

Resumes and cover letters are meant to go together, so you need to give them a matching style. Use the same fonts, font sizes and formatting choices in your resume and cover letter, and the headers on the both of them should be very similar if not identical.

Goal of the cover letter header: Visually stand out from other job applicants by making your name and contact information prominent.

This is the line at the top of the letter that says “Dear Mr. X” or “Dear Ms. Z.” Do everything in your power to address your cover letter to a specific person. It shows professionalism and attention to detail if you’ve gone to the trouble of finding out who’s doing the hiring for the position you want. If you’re responding to a job listing that doesn’t mention a name, it may be worth calling the company to inquire.

Unless you happen to know the person you’re writing to, stick to the formality of using a last name. Although words like “Greetings” or “Hello” may be acceptable at times instead of “Dear,” it’s a bit risky to be too informal in a letter where you’re asking for a job.

Goal of the cover letter greeting: Start off on a professional note by  making a direct personal connection with the hiring manager.

Here’s the greeting from our public relations cover letter sample.

The opening paragraph of your letter should hook the reader by alluding to something that makes you sound like a promising job candidate. If you have years of successful experience in public relations, look no further than this angle. 

Or you may be new to the field — perhaps you’re just graduating from college, but if you have a relevant degree from a good school, this can be your opener too. 

Use strong, compelling language that will get people’s attention, and avoid clichés like “Please consider this letter my application for….”

Go to Resume.io to review some good cover letter examples for an event manager , marketing manager or social media manager . Here’s a good cover letter sample for the intro of a public relations professional application:

Goal of the cover letter introduction: Capture the recruiter’s interest with just enough highlights to motivate further reading.

Here’s an introduction idea from our sample public relations cover letter.

The middle part of your cover letter — the central two or three paragraphs — is the heart of your case as the best person for the job. 

Highlight your most impressive past work experience, mentioning not only where you worked but what you accomplished there. Be specific, using facts and figures wherever possible, such as dollar figures or percent increases. 

Anyone working in public relations long enough has probably had to put out a fire or two. Relate an anecdote about a problem you once faced, the action you took, and the satisfactory result you achieved.

You may also choose to mention your education and any special training in your field.

And ideally, you should mention the name of the hiring organization, and say something about what you hope to bring to its table. For example, if you’re aware that this employer is seeking to expand in a competitive new direction, you might say something about a public relations strategy that would help smooth the way. 

At the very least, mentioning the company by name shows you are not mass-mailing the same generic letter to multiple employers. This, by the way, is a major faux pas; every cover letter should be unique and tailored to each prospective employer.

Goal of the cover letter body: Draw relevant connections between your public relations background and potential benefits to the hiring organization.

Our public relations cover letter sample illustrates what you might include in the middle part.

The ending of your cover letter can have a vital impact. Your final paragraph can be used to summarize what you’ve said already, to thank readers for their time, or perhaps to work in one last nugget of information about your skills. But whatever else the concluding paragraph contains, it must include some kind of call to action.

This might be as simple as saying you look forward to hearing back. You might say you would be delighted to visit the company headquarters and meet with the principals. Or you might express your willingness to join a Zoom call at any time to discuss your qualifications further. 

If you want to be a bit more assertive, you could even say something like, “Would you mind if I call you in a week or two to discuss these possibilities further?” 

The idea is to get the hiring manager to do something as a result of your cover letter — at least send an email in reply — and not just lay it aside and forget about it.

Aim of the cover letter closing: End on an upbeat, self-assured note with a call to action prompting the recruiter to respond.

Below is the closing section of our public relations cover letter example.

When it comes to the sign-off of your cover letter, keep it simple like in this cover letter example: 

If you like, you can choose some closing words other than the traditional “Sincerely,” such as “Best regards,” but avoid anything that sounds too casual. 

If you’re planning on printing this cover letter to send by snail mail or deliver in person, you do need an actual signature above your typed name. But this is not necessary in electronic correspondence, although you can add a scanned version of your signature if you like.

How to write a persuasive public relations cover letter

A cover letter is an exercise in persuasion, and as a public relations professional, persuasion is precisely your field. You are an expert in portraying organizations in a positive light, so you need to do the same for your greatest asset — yourself.

Just as a good salesman is focused on the needs of the customer, you need to focus on the needs of the company you’re targeting. You’re not writing to convince the company that you deserve a job — you’re writing to convince the company that it needs you. 

Perhaps the company needs you to resolve an image problem it may have. Perhaps it’s a little-known organization that needs you to drum up attention. Or perhaps the company is already well known and has a good reputation, but it wants to compete with the best of the best, and it needs to take its publicity to the next level. 

In all of these cases, the focus should be on what the company needs, not what you need. Your contribution should help make the company stronger, more efficient and ultimately more profitable. Hiring you should earn the company more money than it will cost.

So put yourself in the shoes of the person you’re writing to, and write the letter that person would want to receive. 

Pay close attention to your tone of voice. It should exude confidence born of competence, but it should never cross a line into arrogance or self-importance. You have to write a letter that makes you sound likable. Nobody wants to work with somebody they don’t like. 

Public relations cover letter design and layout

Your letter should look as good as it reads, demonstrating the same feel for design and presentation that you would use on actual clients in a public relations job. Here are some tips to clean design and layout:

• Font: Use a legible, “normal-looking” font — nothing wacky or avant-garde. Review our guidance on best fonts to use in cover letters.
• Font size: Keep the font to a minimum of 10 points and a maximum of 12. Avoid shrinking the font size to force a wordy letter onto one page, when what you really need to do is trim your text.
• Align text left: While the text in a book may look fine justified from margin to margin, letters look more natural if aligned left, leaving a little space at the end of each line.
• Margins: Use a 1-inch margin on the top, bottom, left and right.
• Paragraphs: Avoid long, blocky paragraphs. Leave a space between paragraphs, and don’t indent them.
• Balance: Strive for a balanced, centered look and feel with an appropriate amount of evenly distributed white space. For example, your letter should not have a bunch of text at the top and very little at the bottom, nor should there be gaping white spaces trapped inside the letter.
• Save as a PDF: Unless the employer requests some other file type, send your cover letter as a PDF, either in an email attachment or uploaded to the employer’s job-application system. A PDF will preserve your formatting so that your text doesn’t jump around (or worse, turn to garble) when opened on someone else’s computer.
• Use a professional cover letter template. You can sidestep all these errors by using a professional designed template from our extensive array of cover letter examples.

Cover letter mistakes to avoid

Here are some common cover letter mistakes you need to avoid:

• Typos and other errors: You simply can’t afford typos, misspellings, grammatical errors or bad punctuation in a one-page letter seeking a position in public relations. You need a “perfect pitch,” so if writing is not your long suit, find an editor to review your letter.
• Cover letter clichés: Write in fresh, original language that the recruiter hasn’t read a thousand times before. Many cover letters start with “I’m writing this letter to….” This is “junk ink” — they already know you’re writing this letter. And please don’t call yourself a “self-starter” or a “team player” who “thinks outside the box.”
• Mass mailings: A cover letter is not a one-size-fits-all document. Tailor each letter to each employer, and let the hiring manager know you’re doing so by addressing that company’s needs.
• Irrelevant information: If you have room in a one-page letter to gab about your hobbies and interests outside work, then you’re missing an opportunity to use the precious space here to highlight skills that are relevant to the job you’re seeking.

Key takeaways for a public relations cover letter

• Public relations professionals are specialists in shaping a positive public image for any organization. They make good money and face a strong job outlook, but they need a standout job-application package to compete for the best jobs.
• In applying for a public relations job, a cover letter is a crucial companion to a resume because it enables you to showcase your personality, passion and enthusiasm.
• Use an attractive header, a proper greeting and a thoughtful introduction, body and conclusion to cover all the bases you need to cover, with nothing extraneous.
• Follow the rules for attractive design so that your cover letter looks as good as it reads.
• Focus on the needs of the employer, not your own, and strike a tone that hiring managers will find persuasive.

Best of luck in your job search!

Free professionally designed templates

7 Public Relations Cover Letter Examples

Public Relations professionals excel at shaping narratives and managing perceptions, turning the spotlight on an organization's best attributes. Similarly, your cover letter is your chance to manage the perception recruiters have of you, highlighting your most impressive achievements and skills. In this guide, we'll delve into the best cover letter examples for Public Relations professionals, helping you to craft a narrative that positions you as the ideal candidate.

Cover Letter Examples

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The best way to start a Public Relations cover letter is by grabbing the reader's attention with a strong opening line. This could be a brief statement about your passion for PR, a notable achievement in your career, or a mention of a mutual connection if you have one. Then, introduce yourself and express your interest in the specific role. Make sure to mention the company's name to show that your letter is not generic. This approach shows your enthusiasm for the role and the company, and it sets the tone for the rest of your letter.

Public Relations professionals should end a cover letter by summarizing their interest in the role and their qualifications. They should reiterate their enthusiasm for the opportunity to contribute to the company's PR efforts. It's also important to express gratitude for the reader's time and consideration. For example: "I am excited about the opportunity to bring my unique blend of skills and experience to your dynamic team and contribute to your company's public relations success. Thank you for considering my application. I look forward to the possibility of discussing my candidacy further." Remember to end with a professional closing such as "Sincerely" or "Best regards," followed by your full name. It's also a good idea to include your contact information below your name for easy reference.

A Public Relations cover letter should ideally be about one page long. This length is sufficient to introduce yourself, explain why you're interested in the specific Public Relations role, showcase your relevant skills and experiences, and conclude with a strong closing statement. It's important to keep it concise and to the point, as hiring managers often have many applications to go through. A one-page cover letter ensures that your key points are easily digestible and increases the chances of your application being thoroughly read.

Writing a cover letter with no experience in Public Relations can be a bit challenging, but it's definitely possible. Here's how you can approach it: 1. Start with a Strong Introduction: Begin your cover letter by introducing yourself and expressing your enthusiasm for the position. Mention where you found the job posting and why you are interested in the role. 2. Highlight Relevant Skills: Even if you don't have direct experience in Public Relations, you may have transferable skills from other roles or academic projects. Highlight skills such as communication, problem-solving, creativity, and the ability to work under pressure. 3. Showcase Your Knowledge: Show that you understand the role of a Public Relations professional and the industry. You can do this by mentioning relevant coursework, certifications, or industry trends you've been following. 4. Use Examples: Provide examples of how you've used your skills in past experiences. This could be from internships, volunteer work, or school projects. For instance, if you've ever managed a social media campaign, coordinated an event, or written press releases, these are all relevant to a PR role. 5. Show Enthusiasm and Willingness to Learn: Employers value candidates who are eager to learn and grow. Express your willingness to learn and adapt in the new role. 6. Close Strong: In your conclusion, reiterate your interest in the role and the value you can bring to the company. Thank the hiring manager for considering your application and express your interest in discussing the role further in an interview. Remember, your cover letter should be tailored to each job application. Research the company and the role to understand what they are looking for in a candidate and reflect this in your cover letter.

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Public Relations Specialist Cover Letter Example

A Public Relations Specialist works to maintain the public image of a company or individual, so that the public and media have a positive view of the company or individual. They do this by drafting press releases and other announcements, handling communication with the media, and organizing events for publicity.

They also write content for their organization’s website or blog, raise awareness about their organization’s brand by pitching story ideas to newspapers or magazines, and foster relationships with members of the media to increase opportunities for coverage.

Write a great cover letter using our Public Relations Specialist Cover Letter Example and Cover Letter Writing tips.

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Public Relations Specialists are employed by companies, governments, trade groups and individuals to create, maintain and improve their public image.

The job outlook for these professionals is expected to grow by 6 percent from 2018 to 2028. The average salary for Public Relations Specialists is $78,000 per year.

What to Include in a Public Relations Specialist Cover Letter?

Roles and responsibilities.

• Responding to requests for information from the media or assigning them to the appropriate staff member.
• Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programs.
• Developing and implementing public relations campaigns.
• Answering enquiries from the public, the press, and related organizations.
• Liaising with clients (e.g., celebrities and business executives) to manage their public image.
• Organizing promotional events such as press conferences, open days, exhibitions, tours and visits.
• Speaking publicly at interviews, press conferences and presentations.
• Providing clients with information about new promotional opportunities and current PR campaigns progress.

Education & Skills

Public relations specialist skills:.

• Excellent written and verbal communication skills.
• Great interpersonal and cross-cultural communication skills, including tact and diplomacy.
• Superb organizational skills.
• Great research skills.
• Strong attention to detail.
• Ability to work under pressure, multi-task, and meet deadlines.

Public Relations Specialist Education Requirements:

• Public relations specialists often hold bachelor’s degrees in public relations, communications, journalism, or English. Many have significant experience working in communications prior to becoming specialists.

Public Relations Specialist Cover Letter Example (Text Version)

Dear [Hiring Manager’s Name],

I would like to introduce myself as a candidate for the Public Relations Specialist position at [company name]. With my experience in media relations, marketing, and advertising, I am confident that I can help [company name]’s mission.

When I learned about this opportunity, I was excited to apply–I instantly knew [company name] would be a great fit for my career goals. For example, one of the biggest things that attracted me to working here is your company’s commitment to transparency with clients and customers. I believe in building long-lasting relationships through clear communication as much as you do!

Some of my achievements include:

• Conceived and wrote letters, speeches, articles, and press releases for executive officers.
• Developed positive relationships with members of the press and encouraged coverage of organizations’ products and services.
• Developed programs and publications that enhanced the corporate image of clients.
• Worked with media to develop print, television, and radio advertising campaigns.

I graduated from [school name] with a bachelor’s degree in communications. During my studies, I worked as a communications assistant for the university. In this role, I helped create press releases for major events hosted by the school and helped plan media coverage with local newspapers.

Part of what excites me most about working in public relations is the intersection between creativity and interpersonal communication. My experience in content creation combined with my passion for managing relationships makes me an ideal candidate.

I look forward to talking more about how my skills could be an asset to your team. Thank you for your time.

Sincerely, [Your Name]

As a public relations specialist, you know how important it is to effectively communicate with a variety of people. You need to be able to pitch story ideas to journalists and craft clear, compelling messages that will appeal to your target audience.

When writing your cover letter, you want to show off these skills, as well as your ability to build rapport and maintain relationships. The more specific you can be about how your skills match the job description, the better.

Once you’ve written a great cover letter, it’s time to start working on your resume. Refer our Public Relations Specialist Resume Sample for more tips on how to write your resume and accompany it with a strong cover letter.

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Public Relations Officer Cover Letter

A public relations (PR) officer cover letter should make the case for your suitability as the public face of a company. Use your cover letter to expand on the points made in your resume , including your qualifications, experience, and top career achievements.

PR Officer — Free Cover Letter Template:

Download our free public relations officer cover letter template in MS Word format.

Public Relations Officer Cover Letter Example:

[Full Name]

[Physical Address]

[Email Address]

[Contact Number]

Re: Application for the position of public relations officer.

Dear [Recipient’s title and last name] ,

This letter serves as an opportunity to get to know more about me as a prospective candidate for the position of public relations officer at [company name] as advertised in [where you found the job posting] . I would like to tell you about my skills, background, and ability to succeed in the position.

My interest in the position stems from a desire to apply my extensive PR knowledge and experience towards promoting your company’s public image and brand, as well as resolving public relations challenges. My training and experience as a strategic communicator along with my ability to [mention at least two skills that are listed in the job requirements] make me an ideal candidate for the job. I know that I would be a valuable addition to the team at [company name] .

I have a [qualification] from [educational institution] and have more than [number of years] of experience in public relations. I have extensive knowledge of [list things like knowledge of the local media landscape and a comprehensive list of media contacts] and outstanding [add key skills that align with the job requirements] .

In my most recent role at [previous employer] , I achieved [describe an accomplishment and strengthen it with a percentage, if possible] , which improved [mention the effect this accomplishment had on the company in question] .

I am eager to take on a new challenge and I see this as the perfect opportunity to contribute and grow. I am excited to be applying to [company] and for the opportunity to [describe how your skills and expertise would benefit the company] . I truly admire [mention notable milestones or characteristics you appreciate about the company] and would feel privileged to a member of the team at [company name] .

Please find attached my resume and [mention any other documents that were requested, if applicable] . Feel free to contact me directly should you require anything further.

Thank you for your time and consideration. I look forward to hearing from you.

[Your full name]

How to Write a PR Officer Cover Letter:

A step-by-step guide to writing the perfect public relations officer cover letter.

Address your letter.

Address the hiring manager directly..

Address your letter directly to the hiring manager, recruiter, employee, or whoever the person is that put out the job posting.

Avoid generic greetings.

If a contact name is supplied or if it is possible to find out a name, avoid using a general greeting such as "To whom it may concern" or "Dear Sir/Madam." Use the relevant title before the person's last name — for example, "Mr. Martinez" or "Ms. Thompson."

Start with an introduction.

Keep your introduction brief..

In no more than three sentences , tell the person why you are writing and what position you are applying to.

Mention that you meet the job requirements as stated in the job advertisement.

State the reason for your letter and your motivations for taking up the position. Your writing should reflect the exact job title and you should briefly highlight a key job advertisement requirement that you meet, for example, having more than two years' experience as a PR officer in a related industry.

State that you feel you are the best person for the job.

Use one sentence to elaborate on why you feel that you are the best fit for the PR officer position. Cite specific core skills and expertise that match key requirements in the job posting, such as coordinating PR campaigns, public speaking, networking, etc.

Showcase your qualifications and experience.

Briefly discuss your qualifications..

Write a few sentences on your qualifications and where you obtained them. Directly mention how your qualifications align with the job advertisement requirements. Most employers look for candidates with a Bachelor's degree in communications, marketing, journalism, or a related field.

Highlight your experience.

Mention how many years you've worked as a public relations officer and where you worked. Limit this to a single sentence as you will be discussing your exact duties and work experience further on.

Match your core skills to those mentioned in the job ad.

Match prominently featured duties and responsibilities mentioned in the job ad with related skills from your resume. For example, if the job ad mentions liaising with the mainstream print and broadcast media or promoting brand awareness, mention the nature and extent of your experience in that regard.

Outline your most recent job.

Discuss your most recent role..

In a few sentences , talk about your responsibilities at your current or previous job as a PR officer, for example — issuing press releases, preparing employee newsletters and shareholder reports, maintaining an extensive list of media contacts, building networks, and more.

Include details about how your contributions positively impacted your previous employer. Briefly discuss what your experience has taught you about your role as a PR officer.

Showcase your biggest accomplishments in your previous job.

Describe achievements that illustrate your expertise along with the value you brought to the organization in question. This might include strengthening the public image of a former client, maintaining an excellent response rate with media inquiries, increasing social media visibility, and more. Include metrics, where possible.

Celebrate the organization.

Mention what you know about the company..

In order to demonstrate your enthusiasm and express your interest in the company or organization you're applying to, do a bit of research and include a sentence about their key products or services, their success stories, or their social involvement.

Highlight the reasons why you want to work there.

Discuss why being a public relations officer at this organization appeals to you. Typically, this would include mention of how the position aligns with your career goals and skills, their generous benefits package, overwhelmingly positive employee reviews, etc.

State how you envisage adding value as a PR officer by reinforcing that you would be a perfect fit for them by mentioning desirable character traits, such as being an excellent strategist with persuasive writing skills, along with your ability to thrive in a fast-paced environment.

End with a call to action.

Indicate that you would like to hear from them..

Let them know that you are eager and excited at the prospect of joining their team. Refer the reader to your attached resume and any additional documents that may have been requested.

You may also want to refer them to your LinkedIn profile or a website that showcases your abilities. Invite the reader to contact you via email or phone should they need anything else.

Close your letter.

Thank the reader for their time. Add "sincerely" or an acceptable synonym and sign off with your full name.

What employers look for in a public relations officer cover letter:

• A well-written letter that succinctly showcases your strengths as a prospective employee.
• A clear indication of your PR qualifications, skills, and experience.
• Expansion of notable achievements listed in your resume.
• Why you identified this company or organization as the right fit for you.
• Knowledge of major players and stakeholders in the field.
• How your previous experience makes you the right candidate for this role.

How to Write a Letter of Interest

How do you write a cover letter for a public relations officer position?

• Address your letter .
• Start with an introduction .
• Showcase your qualifications and experience .
• Outline your most recent job .
• Celebrate the organization .
• End with a call to action .

What skills do you need for a public relations officer job?

• Excellent written and verbal communication skills.
• Ability to work under pressure and meet strict deadlines.
• Confidence in public speaking and campaigning.
• Ability to develop and implement PR strategies.
• Strategic thinking.
• Ability to draft press releases and liaise with the media.
• Analyzing media coverage.
• Ability to prepare newsletters, social media posts, and reports.
• Good interpersonal skills.
• Excellent networking skills.

How long should a public relations officer cover letter be?

A public relations officer cover letter should not be longer than one page. It should be a summary of key points that make you an ideal fit for the advertised position.

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Public Relations Specialist Cover Letter Examples, Expert Tips & Templates

Public relations specialists play a crucial role in shaping an organization’s public image and promoting its brand. They are responsible for developing and implementing communication strategies that effectively convey an organization’s message to the public, media, and other stakeholders. A well-crafted cover letter is an essential component of any successful job application in the public relations field. A strong cover letter can help candidates stand out from the competition and demonstrate their expertise and qualifications for the role.

This article provides expert tips and templates to help candidates write effective cover letters for public relations specialist positions. By following these guidelines, candidates can showcase their skills, experience, and passion for the field, and increase their chances of securing their desired job. The article includes sample cover letters that highlight different aspects of the role, such as media relations, event planning, and crisis management. Additionally, it provides guidance on how to tailor the cover letter to the specific requirements of the job and the organization.

Table of Contents

The Importance of Having a Strong Public Relations Specialist Cover Letter

When applying for a Public Relations Specialist job, your cover letter is your chance to make a strong first impression. It’s your opportunity to showcase your skills, experience, and personality, and convince the hiring manager that you’re the right candidate for the job. A well-crafted cover letter can help you stand out from the competition and increase your chances of getting an interview.

Expert Tips for Writing Public Relations Specialist Cover Letter

Here are some expert tips for writing a Public Relations Specialist cover letter:

• Personalize your cover letter: Address the hiring manager by name and customize your cover letter to the specific job and company you’re applying to. This shows that you’ve done your research and are genuinely interested in the position.
• Showcase your relevant experience: Highlight your experience in public relations, communications, media, marketing, or advertising, and provide specific examples of how you’ve contributed to the success of previous campaigns or projects.
• Emphasize your skills: Public Relations Specialists need to be excellent communicators, strategic thinkers, and creative problem-solvers. Make sure to highlight these skills in your cover letter, and provide examples of how you’ve used them in your previous roles.
• Keep it concise: Your cover letter should be no more than one page long, and should focus on the most important information. Use bullet points and short paragraphs to make it easy to read.
• Show your enthusiasm: Public Relations is a fast-paced and exciting industry, and hiring managers want to see that you’re passionate about the work. Use your cover letter to demonstrate your enthusiasm for the job and the company.

Related Article: Public Relations Specialist Job Description, Average Salary & Career Path

Win the Job with These Public Relations Specialist Cover Letter Examples

A public relations specialist cover letter can make or break your chances of landing the job. It’s your opportunity to showcase your communication skills, highlight your relevant experience, and demonstrate your passion for the industry. In this post, we’ll provide you with a public relations specialist application cover letter template and examples to help you craft a winning cover letter that stands out from the competition.

Public Relations Specialist Application Cover Letter Template

Dear [Hiring Manager’s Name], I am excited to apply for the Public Relations Specialist position at [Company Name]. With [Number of Years] years of experience in [Industry/Field], I am confident in my ability to contribute to your team and help achieve your company’s goals. In my current role at [Current Company Name], I have gained extensive experience in [List Key Responsibilities and Achievements]. My skills in [Key Skill] have allowed me to successfully [Key Accomplishment]. I am passionate about [Industry/Field] and have a deep understanding of [Industry/Field Specific Knowledge]. I am confident that my experience and skills make me a strong candidate for this position. As a highly organized and detail-oriented individual, I am able to manage multiple projects simultaneously and meet tight deadlines. I am also a strong communicator, able to develop and maintain positive relationships with clients, stakeholders, and team members. My experience in [List Relevant Software or Tools] has also allowed me to streamline processes and improve efficiency. Thank you for considering my application. I look forward to the opportunity to discuss my qualifications further and learn more about the Public Relations Specialist position at [Company Name]. Sincerely, [Your Name]

This public relations specialist cover letter template is designed to help you highlight your relevant experience and skills in a professional tone. Be sure to customize this template to fit the specific requirements of the job you’re applying for. Use the cover letter to showcase your personality and demonstrate why you’re the best candidate for the job. Remember to proofread your cover letter carefully to ensure it’s error-free and makes a strong first impression.

Public Relations Specialist Application Cover Letter Template – 2

Dear [Hiring Manager’s Name], I am thrilled to be applying for the Public Relations Specialist position at [Company Name]. As a passionate and skilled communicator, I am confident in my ability to elevate your brand’s reputation and drive engagement with your target audience. With [Number of years] years of experience in public relations, I have honed my skills in developing and executing strategic communication plans, managing media relations, and crafting compelling content across various platforms. I am excited to bring my expertise to your team and help your brand reach new heights. In my current role at [Current Company], I have successfully secured media coverage in top-tier publications, increased social media engagement by [Percentage], and developed partnerships with key influencers in the industry. I am eager to apply these skills to the Public Relations Specialist role at [Company Name] and collaborate with a team of talented professionals. Thank you for considering my application. I look forward to the opportunity to further discuss my qualifications and how I can contribute to the success of [Company Name]. Sincerely, [Your Name]

This Public Relations Specialist cover letter template is designed to showcase your enthusiasm, skills, and experience in a concise and persuasive manner. By emphasizing your achievements and highlighting your passion for the industry, you can demonstrate your value to the hiring manager and stand out from other applicants. Use this template as a guide to craft a personalized cover letter that reflects your unique qualifications and personality.

Public Relations Specialist Prospecting Cover Letter

Dear [Hiring Manager’s Name], I am writing to express my interest in the Public Relations Specialist position at [Company Name]. As a highly skilled and experienced PR professional with [Number of Years] years of experience in the industry, I am confident in my ability to make a significant contribution to your team. In my current role as a PR Specialist at [Current Company], I have developed and implemented successful PR campaigns for a wide range of clients in various industries. My expertise in media relations, content creation, and event planning has allowed me to secure coverage in top-tier publications and increase brand awareness for my clients. I am impressed by [Company Name]’s reputation for innovative and impactful PR strategies and would be thrilled to join your team. My strong communication skills, creativity, and attention to detail make me an ideal candidate for this position. Thank you for considering my application. I look forward to the opportunity to discuss my qualifications further. Sincerely, [Your Name]

The Public Relations Specialist prospecting cover letter template is designed to showcase your skills and experience in a persuasive tone, highlighting your qualifications for the position. The letter should be tailored to the specific company and position, expressing your interest in the company’s mission and values. By following this template, you can demonstrate your ability to communicate effectively and professionally, setting yourself apart from other candidates.

Public Relations Specialist Prospecting Cover Letter – 2

Hi [Hiring Manager’s Name], I hope this message finds you well. I am writing to express my interest in the Public Relations Specialist position at [Company Name]. As a passionate and experienced PR professional, I am excited about the opportunity to bring my skills and expertise to your team. With [Number] years of experience in the industry, I have developed a strong understanding of the importance of building relationships with clients and the media. My ability to craft compelling messages and create impactful campaigns has resulted in numerous successful projects throughout my career. I am confident that my skills and experience make me a strong candidate for this position. I am excited about the prospect of joining [Company Name], a company that values innovation and creativity in its approach to PR. I am eager to contribute my skills and ideas to help further the company’s mission and goals. Thank you for considering my application. I look forward to the opportunity to discuss my qualifications further. Best regards, [Your Name]

When applying for a Public Relations Specialist position, it is important to create a cover letter that showcases your skills and experience in a friendly and informal tone. This cover letter template is designed to help you do just that. By highlighting your passion for the industry and your ability to build relationships and create impactful campaigns, you can show the hiring manager that you are the right candidate for the job. Remember to personalize the cover letter by addressing the hiring manager by name and expressing your interest in the company.

Don’t Miss: Public Relations Specialist Resume Writing Guide & Examples

Public Relations Specialist Networking Cover Letter

Dear [Hiring Manager’s Name], I am writing to express my interest in the Public Relations Specialist position at [Company Name]. As a highly skilled PR professional with [Number of Years] years of experience, I am confident in my ability to make a valuable contribution to your team. In my current role at [Current Company], I have developed and executed successful PR campaigns for a range of clients in various industries. My expertise in media relations, event planning, and social media management has allowed me to consistently exceed client expectations and secure positive media coverage. I am particularly drawn to [Company Name]’s reputation for innovative and impactful campaigns, and I am excited about the opportunity to work alongside a team of talented professionals. I am confident that my skills and experience make me a strong candidate for this position. Thank you for considering my application. I look forward to the opportunity to discuss my qualifications further. Sincerely, [Your Name]

The Public Relations Specialist networking cover letter template is designed to showcase your skills and experience in a persuasive manner. It should be tailored to the specific job and company you are applying to, highlighting how your skills and experience align with their needs. The letter should be concise, yet impactful, and should demonstrate your enthusiasm for the position. By following this template, you can create a cover letter that will capture the attention of hiring managers and help you stand out from other applicants.

Public Relations Specialist Networking Cover Letter – 2

Dear [Name], I hope this message finds you well. My name is [Your Name], and I am a public relations specialist with [Number] years of experience in the industry. I came across your profile on [Social Media Platform/Networking Website], and I was impressed by your background in [Industry/Field]. I would love to connect with you and learn more about your experiences in the industry. As a public relations specialist, I have had the opportunity to work with a variety of clients in different industries, including [Industry/Field]. I have experience in developing and executing successful PR campaigns, managing media relations, and creating engaging content for social media platforms. I am always looking for ways to expand my network and connect with other professionals in the industry. I would love to chat with you about your experiences and share some of my own. If you are available, I would be happy to set up a time to meet for coffee or a virtual chat. Thank you for your time, and I look forward to hearing from you soon. Best regards, [Your Name]

This public relations specialist networking cover letter template is designed to help you connect with other professionals in the industry. By reaching out to individuals who have experience in your field, you can learn from their experiences and expand your network. When writing your cover letter, be sure to highlight your experience in the industry and your interest in connecting with the individual. Remember to keep your tone friendly and informal to make a lasting impression.

Read Also: Public Relations Specialist Job Posting Template: Tips & Examples

Public Relations Specialist Cover Letter Mistakes to Avoid

As a Public Relations Specialist, your cover letter can make or break your chance of getting hired. Here are some common mistakes that you should avoid:

• Not customizing your cover letter: Sending a generic cover letter that is not tailored to the company you are applying to shows a lack of interest and effort.
• Focusing too much on yourself: While it’s important to highlight your skills and experiences, your cover letter should also show how you can benefit the company and solve their problems.
• Being too informal: Even if you have a friendly relationship with the hiring manager, your cover letter should still be professional and polished.
• Using cliches and buzzwords: Phrases like “team player” and “go-getter” have been overused and don’t add any value to your cover letter.
• Not proofreading: Spelling and grammar errors can make you look careless and unprofessional, so make sure to proofread your cover letter multiple times.

Public Relations Specialist Cover Letter Best Practices

To make your cover letter stand out from the rest, here are some best practices to follow:

• Research the company: Show that you have done your homework by mentioning specific projects or initiatives that the company is working on.
• Show your passion: Public Relations is a field that requires a lot of enthusiasm, so make sure to convey your passion for the industry and the company.
• Highlight your achievements: Use specific examples to show how you have helped previous employers achieve their goals.
• Be concise: Your cover letter should be no longer than one page, so make sure to keep your writing clear and to the point.
• End with a call to action: Let the hiring manager know that you are excited about the opportunity and would love to discuss your qualifications further.

A well-crafted Public Relations Specialist cover letter can help you stand out from the competition and land your dream job. By avoiding common mistakes and following best practices, you can create a cover letter that showcases your skills, experiences, and passion for the industry. Remember to customize your cover letter for each company you apply to and proofread it multiple times before sending it off. Good luck!

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Public Relations Specialist Cover Letter Examples

A great public relations specialist cover letter can help you stand out from the competition when applying for a job. Be sure to tailor your letter to the specific requirements listed in the job description, and highlight your most relevant or exceptional qualifications. The following public relations specialist cover letter example can give you some ideas on how to write your own letter.

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Cover Letter Example (Text)

(752) 184-4055

[email protected]

Dear Caile Diette,

I am writing to express my enthusiastic interest in the Public Relations Specialist position at Edelman. With a solid foundation of five years of industry experience at Weber Shandwick, I have honed my skills in crafting compelling narratives, managing media relations, and executing strategic communication plans that drive brand awareness and positive public perception.

During my tenure at Weber Shandwick, I had the privilege of working with a diverse portfolio of clients, which equipped me with a versatile skill set and the ability to adapt to various industries and challenges. My role involved coordinating with different teams to ensure the seamless execution of PR campaigns, managing crisis communication effectively, and leveraging social media to enhance our clients' online presence. The experience has not only sharpened my communication abilities but also reinforced my commitment to maintaining the highest standards of professionalism and ethics in public relations.

I have always admired Edelman for its innovative approach to public relations and its reputation for delivering impactful results for clients. I am particularly impressed by the company's commitment to embracing change and staying at the forefront of industry trends. I am excited about the opportunity to contribute to such a dynamic team and am confident that my background in strategic communication and media engagement would make a valuable addition to your esteemed company.

I am looking forward to the possibility of discussing how my experience and skills align with the goals of Edelman. Thank you for considering my application. I am eager to bring my passion for public relations and my commitment to excellence to your team.

Warm regards,

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PR Specialist Cover Letter Example

Writing a strong cover letter as a Public Relations (PR) Specialist can be an important aspect of landing a job in this highly competitive field. It gives you the chance to show potential employers how your skills and experience fit the position and make you a great fit for the organization. To help you craft an effective cover letter, this guide provides tips and an example of a PR Specialist cover letter. With these in hand, you can increase your chances of getting a call for an interview.

If you didn’t find what you were looking for, be sure to check out our complete library of cover letter examples .

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PR Specialist Cover Letter Sample

Dear Hiring Manager,

I am writing to apply for the position of PR Specialist at your company. With a background in marketing and communications, I have a strong understanding of the public relations strategies and tactics needed to promote a successful and impactful message and brand.

My experience includes managing corporate communications, creating media plans, and developing and executing strategic campaigns. I have an excellent track record of increasing visibility for clients, resulting in greater brand awareness and customer loyalty. I am skilled at researching and analyzing markets, target audiences, and media trends, and use these insights to inform my PR strategies and tactics.

I am also a creative and passionate communicator, both in my writing and my interpersonal skills. I enjoy developing relationships with influencers and media representatives, and am confident in my ability to effectively represent my clients and their messages. I am a critical thinker who can look outside the box to find novel and effective solutions.

Throughout my career, I have built a strong portfolio of successful campaigns and am very proud of the results I have garnered for my clients. I am confident I can achieve similar success at your company, and look forward to discussing this opportunity with you further.

[Your Name]

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What should a PR Specialist cover letter include?

A PR Specialist cover letter should provide specific details as to why you are the best candidate for the job. It should demonstrate your knowledge of PR trends, as well as your experience in the field. It should showcase your ability to write effective content, maintain strong relationships with the media, and understand the different channels for reaching a target audience.

In addition to outlining your qualifications, a PR Specialist cover letter should also demonstrate your enthusiasm for the industry and position. It should illustrate your understanding of the company and its needs, and explain how your qualities and experience make you a great fit.

When writing a PR Specialist cover letter, it is important to make sure the letter is tailored to the position and organization. It should be concise, yet thorough and highlight your unique skills and achievements. Before submitting your cover letter, proofread it to ensure there are no grammatical or spelling errors.

PR Specialist Cover Letter Writing Tips

Writing a cover letter for a PR specialist role can be a daunting task. To help you land the job you want, here are some tips to remember when crafting your cover letter:

• Research the company: Take the time to learn about the company you’re applying for, including their mission and goals. This will help you tailor the content of your letter to showcase your knowledge and enthusiasm for the company.
• Showcase your skills: Make sure to highlight the skills and experiences you have that are relevant to the position. Emphasize how your skills make you the perfect candidate for the job.
• Keep it brief: Your cover letter should be succinct and to the point. Make sure you’re only including the most important information and don’t forget to double check your spelling and grammar.
• Show your personality: PR is all about building relationships and engaging with people. Showcase your personality in your cover letter, so the employer can get a sense of who you are.
• Close with a call to action: Make sure to end your cover letter with a call to action. Encourage the employer to reach out to you and let them know when you’ll be available for an interview.

Follow these tips and you’ll be well on your way to creating a successful cover letter for the PR specialist role. Good luck!

Common mistakes to avoid when writing PR Specialist Cover letter

When writing a cover letter for a PR Specialist role, it is important to make sure you are presenting yourself in the best way possible to help you stand out in a competitive job market. Here are some common mistakes to avoid when writing your cover letter:

• Not tailoring the content to the specific role: It is important to write a cover letter that is specific to the job you are applying for. This means tailoring the content of your cover letter to highlight the experience and skills that are relevant to the role you are applying for.
• Not including enough details: A successful cover letter should go beyond simply summarizing your resume. Make sure to provide enough details about your qualifications, experiences, and accomplishments to show why you are a good fit for the role.
• Not conveying your enthusiasm: Make sure to show your enthusiasm for the role in your cover letter. This will help to make you stand out and show that you are passionate about the role you are applying for.
• Not proofreading: Make sure to take the time to proofread your cover letter before submitting it. This will help to ensure there are no errors and that you are presenting yourself in the best way possible.

Key takeaways

Writing an impressive cover letter as a PR Specialist is an important part of the job application process. A well- written cover letter can help you stand out from the competition and increase your chances of being considered for the position. Here are some key takeaways to keep in mind when writing a cover letter for a PR Specialist:

• Make sure to tailor your cover letter specifically to the PR Specialist job posting and highlight your relevant skills and qualifications.
• Demonstrate your knowledge of the industry and your understanding of the company’s values and objectives.
• Showcase your writing skills by using concise, clear language and correct grammar.
• Show enthusiasm for the company and the role, and explain why you are an ideal fit for the position.
• Highlight any successful campaigns or projects you have worked on in the past.
• Showcase your understanding of public relations strategies, tactics, and tools.
• Demonstrate your ability to think strategically and create effective plans.
• Describe your experience working with different media outlets and building relationships with journalists.
• Demonstrate your ability to manage complex projects and meet deadlines.
• Describe your experience working with clients and handling customer- related inquiries.
• Conclude your letter by thanking the employer for their time and expressing your interest in the position.

Frequently Asked Questions

1. how do i write a cover letter for an pr specialist job with no experience.

When writing a cover letter for a job as a PR Specialist with no experience, you should be sure to showcase any applicable skills and qualifications you have that are related to the position. Additionally, you can emphasize your enthusiasm for the job, willingness to learn, and dedication to the position. Be sure to highlight any volunteer or educational experiences that could be applicable to the role, or any achievements that could help you stand out.

2. How do I write a cover letter for an PR Specialist job experience?

When writing a cover letter for an PR Specialist job with experience, you should focus on highlighting your experience, qualifications, and accomplishments. Be sure to include any relevant experience you have working in PR or a related field, such as marketing or communications. Additionally, you should emphasize your strengths and any successes you have achieved, such as awards or recognition you have earned.

3. How can I highlight my accomplishments in PR Specialist cover letter?

Your accomplishments in a PR Specialist cover letter should emphasize the skills and experience you have that are necessary for the role. Be sure to include any awards or recognition you have earned, any successful campaigns you have been a part of, and any other results that demonstrate your PR expertise. Additionally, you can emphasize any leadership roles you have held, as this will show that you are capable of taking initiative and leading the team.

4. What is a good cover letter for an PR Specialist job?

A good cover letter for an PR Specialist job should emphasize your qualifications and experience, as well as your enthusiasm for the role. Be sure to showcase any awards or recognition you have earned, any successes you have achieved, and any other accomplishments that could help you stand out. Additionally, you should emphasize any volunteer or educational experiences that could be applicable to the role, and demonstrate your understanding of the PR industry.

In addition to this, be sure to check out our cover letter templates , cover letter formats ,  cover letter examples ,  job description , and  career advice  pages for more helpful tips and advice.

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Resume Worded   |  Career Strategy

14 public relations manager cover letters.

Approved by real hiring managers, these Public Relations Manager cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Table of contents

• Public Relations Manager
• Senior Public Relations Specialist
• Public Relations Coordinator
• Alternative introductions for your cover letter
• Public Relations Manager resume examples

Public Relations Manager Cover Letter Example

Why this cover letter works in 2024, highlighting relevant skills.

This sentence effectively showcases the candidate's expertise in public relations, directly aligning their skills with the job requirements. Be sure to highlight your most relevant skills and experiences in your cover letter.

Specific Accomplishments

By mentioning specific accomplishments, such as increasing media presence and securing coverage in top-tier outlets, the candidate demonstrates their ability to drive results. Always include measurable achievements to showcase your capabilities.

Addressing Crisis Management

Crisis management is a crucial skill for a Public Relations Manager, and this sentence highlights the candidate's experience in handling a high-profile security breach. Make sure to mention your experience with crisis management to show your ability to navigate difficult situations.

Passion for the Company

The opening paragraph effectively conveys the candidate's passion for Google and its mission. Show genuine enthusiasm for the company and the role to demonstrate your commitment to the job.

Excitement for the Role

The third paragraph emphasizes the candidate's excitement about working on Google's diverse range of products and initiatives. This shows that they have researched the company and understand the breadth of its offerings.

Highlight measurable achievements

When you clearly state quantitative accomplishments like increasing media coverage by a significant percentage, it solidifies your claim of being effective in your role. It gives a clear picture of what you've achieved and signals to me that you understand the importance of delivering measurable results in public relations.

Connect contributions to business success

Showing that your work directly contributed to a major business outcome, like boosting sales, underlines your strategic thinking and your ability to impact bottom-line results. It reassures me that you're not just about press releases and media relationships, but understand how PR fits into the wider business strategy.

Showcasing Past Success

It's fantastic when you detail a specific achievement, like increasing product media coverage by 40%. This not only showcases your capability, but it also tells me you're someone who measures success in concrete terms. It certainly catches my eye!

Aligning With Company Values

What I appreciate here is how you've connected your own approach to PR with Google's ethos. This tells me you've done your research and you understand our company culture. It's not just about the skills, but about fitting in too.

Resonating With Company Mission

You've highlighted your personal alignment with Google's commitment, which is a great touch. It shows you're not just looking for any job, but a place where your professional philosophy and personal values can mesh well.

Offering Your Expertise

You've clearly outlined the specific skills you're bringing to the table. This is super helpful because it allows me to quickly understand what you're bringing to the role. Plus, it shows your excitement to contribute, which is always a bonus!

Professional Closing

A warm closing is the cherry on top. It not only wraps up your letter nicely, but also leaves a positive, professional impression.

Highlight the impact of past campaigns

When you talk about your reaction to successful campaigns, it sends a strong message about your dedication to meaningful work in public relations. It's a good way to show you care about results.

Showcase specific achievements

Telling us about your direct role in increasing brand visibility and engagement with numbers to back it up proves your ability to contribute significantly. This detailed success story is exactly what we look for.

Connect with the company's values

Expressing your alignment with the company’s mission demonstrates that you're not just looking for any job, but a place where you can contribute to work you believe in. It makes your application more personal and convincing.

Express eagerness to contribute

Closing your letter with a forward-looking statement about discussing your alignment with the company's goals shows initiative and readiness to engage. It’s a polite way to invite a conversation.

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Align your values with the company

Showing that your personal values and aspirations match the company's mission can make a strong case for why you're a good fit for the public relations manager position.

Demonstrate a track record of success

Providing examples of your ability to execute successful public relations strategies reassures employers of your competence and experience.

Emphasize a forward-thinking approach

Illustrating your passion for innovation and staying updated on industry trends highlights your potential to contribute fresh ideas to the public relations team.

Express admiration for the company's work

Showing genuine appreciation for the company's achievements and reputation can further establish your interest in joining their public relations team.

Confidently state your fit for the role

Conveying confidence in how your public relations skills and experiences align with the job shows that you understand what the role entails and are ready to take on the responsibilities.

Connect your interests with the company's achievements

When you immediately mention your admiration for our specific projects and our approach, it shows you've done your homework and are genuinely interested in contributing to our success.

Highlight your public relations success

Detailing your achievements, especially with quantifiable results, demonstrates how you can apply your experience to generate positive outcomes for our team.

Demonstrate creative thinking in public relations

Pointing out your ability to find unique story angles indicates you have the creativity needed to keep our campaigns fresh and engaging.

Express how your skills align with our goals

Stating your passion for storytelling and your data-driven approach reassures us of your potential to bolster our mission of creating meaningful brand-audience connections.

Show enthusiasm for the role

Your eagerness to discuss how you can contribute to our future achievements suggests a proactive and invested attitude, which is highly valuable.

Senior Public Relations Specialist Cover Letter Example

Showcase impressive campaign results.

Revealing that you led a campaign that significantly boosted brand awareness highlights your tactical capabilities and ability to execute successful PR campaigns. It indicates that you can deliver high-impact campaigns that can enhance a brand's image in the market.

Demonstrate crisis management skills

Specifically mentioning your successful crisis management during a product recall incident confirms that you can handle high-pressure situations effectively. This is a critical trait for a PR specialist, and it's impressive to see concrete examples where you've demonstrated this ability.

Demonstrate Your Impact

I love how you've shared a tangible accomplishment from your previous role. It highlights your ability to drive results, and it shows that you understand the power of storytelling in PR. Plus, who doesn't love a good success story?

Highlight Your Unique Skills

Turning complex concepts into relatable stories is a great skill in PR, especially for a company like Amazon with diverse projects. I love that you've identified this as your strength and how it can benefit our team.

Show Excitement

Your enthusiasm for possibly joining Amazon's PR team seeps through the words here. This level of excitement indicates that you're passionate about the work, a quality we value.

Relate Your Experience to The Role

By mentioning your experience in crisis management and strategic communications, you've shown me that you understand the challenges and complexities of the role. Moreover, it tells me you're ready to navigate them.

Sincere Sign-off

Your closing is professional, yet warm. It's a perfect balance that leaves a positive final impression.

Share your passion for meaningful work

Describing the campaigns that matter to you reveals your motivation and what drives you. This helps us see the kind of projects you'll excel in and be passionate about.

Highlight your experience and relationships

Pointing out your ability to handle comprehensive campaigns and your strong media connections indicates you're a well-rounded candidate. This blend of skills and network is key for a senior public relations specialist.

Convey your enthusiasm for the role

Your closing lines should reiterate your interest in the position and the company. Showing eagerness to contribute to our team is a positive note to end your application on. It leaves a lasting impression.

Show your enthusiasm for the company

Starting your cover letter by sharing your admiration for the company's work makes your application more personal and engaging.

Highlight your public relations achievements

Talking about specific successes you’ve had, especially when you can share results like a 50% increase in donations, proves you can deliver real value.

Emphasize your strategic thinking skills

By mentioning your strategic approach to PR, you show you're not just creative but also capable of aligning with business goals, which is crucial for a senior public relations specialist.

Demonstrate your ability to work with a team

Expressing your excitement to join the team and contribute showcases your collaborative spirit, a key trait for thriving in a team-oriented environment.

Express gratitude and eagerness to contribute

Closing your letter by thanking the reader and showing eagerness to discuss your potential contributions makes a polite and professional final impression.

Share your admiration for the company's work

Expressing long-term interest in our projects and values makes a strong case for why you're a fitting candidate for our team.

Present a case study of your expertise

Describing how you managed a crisis with strategic PR moves provides concrete evidence of your problem-solving skills and ability to handle pressure.

Emphasize your passion for storytelling

Your love for crafting engaging narratives across various platforms showcases your comprehensive understanding of what makes public relations effective.

State your potential contribution to the team

By highlighting your eagerness to join and add value, you signal your readiness to integrate and uplift our collective efforts toward excellence.

Express gratitude and openness for future discussions

Your polite sign-off with a forward-looking statement leaves a positive impression and shows you're open to taking the next step.

Public Relations Coordinator Cover Letter Example

Show your inspiration for public relations.

Talking about what drew you to this field can make your application feel more personal and show that your interest in public relations is deep-rooted.

Highlight your relevant skills and successes

Point out your strengths and past achievements in public relations tasks. This shows you not only have the skills but also know how to apply them effectively.

Mentioning how you look forward to bringing your skills to their team demonstrates enthusiasm and a proactive attitude towards making a positive impact.

Show your passion for public relations

By stating your strong interest and aligning it with the company's reputation, you make a compelling case for why you're drawn to the position.

Share specific project experiences

Detailing your involvement in successful projects like a product launch gives concrete examples of your capability to contribute meaningfully right from the start.

Highlight your love for connecting with audiences

Explaining what drives you in the public relations field shows that you have a genuine passion for the work, which can be very appealing to hiring managers.

Illustrate your alignment with the company’s values

Mentioning your admiration for the company's innovative work and societal impact demonstrates your research and ideological fit with the company.

End with a strong call to action

Inviting further discussion in your closing remarks shows initiative and reaffirms your interest in the role, making it a strong finish to your cover letter.

Show genuine interest in the public relations field

Telling us you admire the company's work in public relations shows you know what makes us stand out, and that you've done your homework. This makes me think you're really interested in what we do, not just looking for any job.

Highlight specific project involvement

When you talk about a particular project you've worked on, like the sustainable fashion brand launch, it gives me a clear picture of your experience. Plus, it shows you can handle tasks that are key for a public relations coordinator.

Demonstrate creative thinking

Mentioning how you looked for creative ways to share a brand's story tells me you have the innovative thinking we need in public relations. It shows you're not just about the routine tasks but can think outside the box.

Align with the company's vision

Expressing how much you value our commitment to innovation and staying ahead in media relations makes your application stand out. It tells me you understand our goals and are ready to contribute to achieving them.

Express eagerness to learn and grow

Your closing remark about wanting to learn and grow with us is exactly what I look for in a candidate. It's not just about what you can bring to the table now, but also how you plan to evolve with the company.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

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Public Relations Internship Cover Letter Example

Increase your chances of scoring a job and learn to write your new cover letter with our free, expertly drafted Public Relations Internship cover letter example. Make a copy of this cover letter example at no cost or rewrite it directly in our easy-to-use cover letter maker.

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Public Relations Internship Cover Letter Example (Full Text Version)

Dear Hiring Manager,

I am writing to express my interest in the Summer Public Relations Internship at Barmain International, Inc. as advertised on your organization's careers website. I am a performance-driven and highly-skilled individual, eager to further develop professionally and personally through this opportunity.

I am currently a fourth-year Business & Management student majoring in Public Relations at the University of Edinburgh. In addition to academic achievements, I serve as the President of the TEDx Club, honing my leadership, teamwork, time management, and problem-solving skills.

During my two-month internship at BrightEdge Technologies, Inc., I developed valuable experience in producing articles, drafting press materials, media communication, media coverage monitoring, research, and clerical duties. I was recognized as Intern of the Month for completing projects efficiently within budget and on time.

I hold a Management Certification from the Leadership Institute and possess proficiency in the software programs mentioned in the job ad. I have attached my updated CV for your consideration and look forward to the opportunity to discuss how my skills and experience align with the needs of Barmain International, Inc.

Thank you for your time and consideration.

Sincerely, Jin Chun

Milan Šaržík, CPRW

Milan’s work-life has been centered around job search for the past three years. He is a Certified Professional Résumé Writer (CPRW™) as well as an active member of the Professional Association of Résumé Writers & Careers Coaches (PARWCC™). Milan holds a record for creating the most career document samples for our help center – until today, he has written more than 500 resumes and cover letters for positions across various industries. On top of that, Milan has completed studies at multiple well-known institutions, including Harvard University, University of Glasgow, and Frankfurt School of Finance and Management.

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