interesting cover letters for jobs

In an increasingly digitized world, where customer-centric strategies are vital for business success, I am thrilled to apply for the [Job Title] position at HubSpot."

Unhelpful Cover Letter Introduction:

"To Whom it May Concern,

I am applying for the [Job Title] position at HubSpot. I have some experience in marketing and can help your clients grow their businesses."

Relevant Professional Experience

It can be tempting to use the same cover letter for every job. After all, it‘s about your experience, isn’t it? But it's not enough to rephrase the work history in your resume.

Recruiters and hiring managers are looking to fill a specific role, so you need to show how your experience translates to their unique needs.

So, the body of a great cover letter should showcase the specific professional experiences that are relevant to the job you're applying for. Emphasize your accomplishments and skills that directly relate to what the job needs.

To speed up this part of the cover letter writing process, start by creating a list of your transferable skills . Drafting this list can help you quickly focus on the skills to highlight in your cover letter.

Then, use AI tools to summarize job descriptions and narrow in on where your experience and the needs of the role you're applying for overlap. This post is full of useful AI assistant tools if you're new to AI.

Helpful Cover Letter Experience:

“At [Company Name], I had the opportunity to assist a global ecommerce retailer in enhancing their online customer experience. By conducting in-depth market research and customer journey mapping, I identified pain points and areas of improvement in their website navigation and user interface.”

Unhelpful Cover Letter Experience:

“I also worked with an ecommerce retailer to improve the customer experience. We did some surveys and training, and they were happy with the results.”

Useful Examples

To make your cover letter stand out, add specific examples that show how you've solved problems or gotten results in past roles.

Quantify your accomplishments whenever possible, using data to give the reader a clear understanding of your impact.

Helpful Cover Letter Example:

“I lead a team of five content writers while increasing website traffic by 18% year-over-year.”

Unhelpful Cover Letter Example:

“I have a great track record of leadership and achieving fantastic results.”

Research and Company Knowledge

Hiring teams aren‘t hiring anyone with the skills to do the job. They’re hiring a person they'll work alongside at their specific company.

So, to show that you‘re not just looking for any job anywhere, share your knowledge of the company’s industry, values, and culture in your cover letter.

Spend some time on the company website and take notes on what makes this business interesting to you and why you would want to work there.

Then, explain how your skills align with the company's mission and goals and explain how you could add to their chances of success. This will showcase your interest in the company and help them see if you are a good cultural fit.

Helpful Cover Letter Research:

“I was particularly drawn to HubSpot not only for its industry-leading solutions but also for its exceptional company culture. HubSpot's commitment to employee development and fostering a collaborative environment is evident in its recognition as a top workplace consistently. I strongly believe that my passion for continuous learning, self-motivation, and dedication to contributing to a team will make me a valuable asset to HubSpot.”

Unhelpful Cover Letter Research:

“I have been inspired by HubSpot's commitment to inbound marketing and its comprehensive suite of solutions. HubSpot's dedication to providing valuable content and fostering meaningful relationships aligns with my own values and aspirations.”

Clear Writing

Your cover letter needs to pack in a lot of important information. But it's also important that your cover letter is clear and concise.

To accomplish this, use professional but easy-to-understand language. Be sure to remove any grammar or spelling errors and avoid lengthy paragraphs and avoid jargon or overly technical language.

You may also want to use bullet points to make your letter easier to skim. Then, proofread your cover letter for clarity or ask a friend to proofread it for you.

• Guide to Becoming a Better Writer
• Tips for Simplifying Your Writing

Helpful Cover Letter Writing:

"In addition to my academic accomplishments, I gained valuable practical experience through internships at respected law firms.

Working alongside experienced attorneys, I assisted in providing legal support to clients. This hands-on experience helped me develop a deep understanding of client needs and enhanced my ability to effectively communicate complex legal concepts in a straightforward manner."

Unhelpful Cover Letter Writing:

"Furthermore, as a complement to my academic accomplishments, I have garnered invaluable practical experience through internships at esteemed law firms.

Throughout these placements, I actively collaborated with seasoned attorneys to conduct due diligence and furnish clients with comprehensive legal support. Notably, these experiences fostered a profound comprehension of client necessities, whilst honing my legal acumen to articulately convey intricate legal principles within a lucid and concise framework, adhering to applicable precedents and statutes of limitations."

Genuine Interest and Enthusiasm

Find ways to convey your passion for the role and how excited you are to contribute to the company you're applying to. At the same time, make sure your interest feels authentic and outline how it aligns with your career goals.

Your ultimate goal is an enthusiastic letter that feels honest and leaves a lasting positive impression.

Showing excitement in writing doesn't come naturally for everyone. A few tips that can help you boost the genuine enthusiasm in your letter:

• Record audio of yourself speaking about the role, then use voice-to-text technology to transcribe and add these sections to your letter.
• Choose your words carefully .
• Write in active voice.

Helpful Cover Letter Tone:

“I am genuinely enthusiastic about the prospect of joining [Company/Organization Name] as an accountant. My combination of technical proficiency, eagerness to learn, and strong attention to detail make me an ideal candidate for this role. I am confident that my dedication, reliability, and passion for accounting will contribute to the continued success of your organization.”

Unhelpful Cover Letter Tone:

“Honestly, I can hardly contain my excitement when it comes to reconciliations, financial statement analysis, and tax regulations! Engaging in spirited discussions with professors and classmates has allowed me to foster an unbreakable bond with the fascinating world of accounting, and I'm positively bursting with enthusiasm at the prospect of applying my skills in a professional setting.”

Memorable Conclusion

End your cover letter on a strong note. Summarize your top qualifications, restate your interest in the position, and express your interest in future communication.

Then, thank your reader for their time and consideration and include your contact information for easy follow-up.

To make your conclusion memorable, think about what parts of your letter you‘d most like the hiring manager to keep top of mind. Then, consider your word choice and phrasing. If you’re feeling stuck, this list of ways to close an email can help.

Helpful Cover Letter Conclusion:

"Thank you for considering my application. I am excited about the opportunity to further discuss how my qualifications align with the needs of Greenpeace. Please feel free to contact me at your convenience to arrange an interview.

Together, let's make a lasting impact on our planet.

[Your Name]"

Unhelpful Cover Letter Conclusion:

"Thank you for considering my application. I look forward to the possibility of discussing my qualifications further and how I can contribute to Greenpeace's mission. Please feel free to contact me at your convenience to arrange an interview.

I’d like to add another stage to the job search: experimentation.

In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search.

But don’t let the process become so monotonous. Have fun discovering the qualitative data I’ve discussed here — then, have even more by getting creative with your cover letter composition.

I certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will.

So, get inspired by these examples and templates. Write an incredible cover letter that shows the hiring team at your dream job exactly who you are.

Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

Don't forget to share this post!

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How to Start a Cover Letter That Gets You Your Dream Job

General Cover Letter: 15 Cover Letter Templates to Perfect Your Next Job Application

Is a Cover Letter Necessary in 2024?

Letter of Interest Tips, Templates & Examples [A 2023 Guide]

The Ultimate Guide to Writing a Cover Letter

Eight Cover Letter Greetings for Every Situation

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How to write a great cover letter in 2024: tips and structure

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

• Pronouns (optional)
• Location (optional)
• Email address
• Phone number (optional)
• Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

• They want someone who can write social media posts and blog content on tight deadlines
• They value collaboration and input from every team member
• They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

• Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
• Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
• Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
• Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
• Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
• Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
• Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
• Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
• Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
• Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
• Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
• Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
• Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
• Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
• Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Understand Yourself Better:

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Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

3 cover letter examples to help you catch a hiring manager’s attention

Write thank you letters after interviews to stand out as job applicant, chatgpt cover letters: how to use this tool the right way, how to write an impactful cover letter for a career change, use professional reference templates to make hiring smoother, send a thank you email after an internship to boost your career, character references: 4 tips for a successful recommendation letter, what is a letter of intent examples on how to write one, how to ask for a letter of recommendation (with examples), how to make yourself indispensable at work: pro tips, 5 tips for reentering the workforce, tips and tricks for writing a letter of interest (with examples), how to write a job application email that gets a reply, how to close a cover letter (with 25+ eye-catching examples), how to write a letter of recommendation (with examples), stay connected with betterup, get our newsletter, event invites, plus product insights and research..

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How to Write a Cover Letter That Sounds Like You (and Gets Noticed)

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Creative Cover Letters (With Examples)

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How To Write A Cover Letter For A Job With No Experience In That Field

Find a Job You Really Want In

Cover letters are your employer’s first introduction to you as an individual. Your cover letter touches on your interest in the job, the company, and what skills you possess that make you ideal for the position. Your letter will tell the hiring manager a bit about yourself, as well, such as what passions outside of work drive you. In that regard, it makes sense to be a bit creative with your cover letter to make it feel like you and to catch the hiring manager’s attention. If you’re considering writing a creative cover letter, or wondering if creative cover letters catch an employer’s attention, then keep reading. Key Takeaways: Hiring managers can read through dozens of cover letters in a day, so making sure yours stands out is key to getting an invitation to interview . A creative cover letter helps grab the reader ’s attention by doing something different, whether that’s done visually or through the written content. Before submitting a creative cover letter, research the company to look for any guidelines and make sure your letter matches the company culture. Remember that creative cover letters won’t be well received by everyone. In This Article    Skip to section What is a creative cover letter? How to write a creative cover letter Tips for making cover letters creative 10 creative cover letter examples Creative cover letter FAQ References Sign Up For More Advice and Jobs Show More What is a creative cover letter?

Creative cover letters are exactly what they sound like — a cover letter that’s outside the norm. There aren’t any particular guidelines as to what makes a creative cover letter — it is creative, after all — meaning that there are many ways for you to make your letter stand out.

Cover letters can be creative in a number of ways, such as:

Format. If you’re being creative with your cover letter, you don’t have to follow the standard format. Putting things in a different order, adding color or pictures, or formatting the letter differently are things that’ll make it stand out from the crowd. This can be anything from bullet points to a different size margin.

Just be aware that throwing the rules out entirely can be confusing, so be careful how you go about it.

Personalization. All cover letters talk a bit about your passions or interests. But a creative cover letter can add anecdotes, asides, or references to your favorite books or movies.

Informality. Having a conversational tone is atypical for cover letters, but it’s the sort of thing that will really appeal to certain company cultures.

Humor. Adding humor can be a huge boon to cover letters. The trick is making sure that the jokes land, which isn’t easy in writing. But so long as you don’t go do anything controversial or embarrassing, the attempt will likely be appreciated.

Graphics. You can add pictures, graphics, drawings, or charts to your cover letter. There are only certain instances where this is applicable, but if you’re applying for a graphic arts or drawing position, including something you designed in your cover letter shows them your skills right away.

Audio. It’s also possible to add audio to your cover letter if it’s electronic (which most are).

Creative cover letters tend to work best with creative industries, such as:

Architecture

Graphic design

Entertainment

How to write a creative cover letter

A creative cover letter isn’t going to follow the same rules as a standard cover letter, meaning that it’ll take more thought and effort to write. As you’re doing something nonstandard, your letter is more likely to be scrutinized, which means that you have to be sure that you write the absolute best cover letter you can.

Research the company. If you’re thinking about changing the design to be more creative than the standard header and content format, make sure that your creative cover letter will be well-received. Some professions are stricter and want to see your skills, experience, and qualifications instead of your creativity.

In these cases, it’s best to stick with a classic cover letter with just a professional header and you can get more creative in the body of your letter .

Choose your format. In industries where creativity is encouraged and a good way to attract attention, you can play with the layout, design, and color scheme. The sky’s the limit and you can get super creative.

You just have to make sure that your cover letter is legible and communicates all of your skills and experience. If you’re getting creative, try matching your cover letter to your resume , website, or portfolio . Use the same color scheme or design across all of your application materials so your submissions are easily identifiable and cohesive.

If you’d rather leave your cover letter looking traditional and just spice up the content, there are plenty of ways to make your writing engaging. Improving your writing and adding a little extra flair can liven up your cover letter, making it exciting for the reader.

Take advantage of your first paragraph. The first sentence is most important, and you can leave it at just a creative first sentence if you don’t want to be too outside the norm. However, your first paragraph is where you can be enthusiastic and creative, all while tying it into the skills required for the job.

You can’t just write anything. It’s important that whatever anecdote, joke, or observation you start with is relevant to the job that you’re applying for.

Tell them why you are interested in the company. One way to get creative is to research the company and find interesting facts or stories that you connect with, then mention them in your cover letter.

Include things about where your interests intersect or why you love that company in particular. Some examples include charities that you’re both passionate about or how the organization has made an impact on your life.

Highlight your accomplishments. You might have an achievement that you’re especially proud of or is particularly relevant to the position you’re applying for.

If that’s the case, leading with that might be a good way to capture your reader’s attention right from the beginning.

Proofread and edit. As this letter is going to be non-standard, it’s especially important you don’t have any errors. You don’t want the recipient thinking that you’re just unaware of cover letter standards, or feel that the rules don’t apply to you.

Reread the letter to make sure the point you want to get across lands. It’s best to have someone that you trust read the letter for you as well, just to make sure it works.

Tips for making cover letters creative

While writing a creative cover letter is in many ways similar to writing a standard one, there are some tips to make it more engaging. The trick to a creative cover letter is to make it stand out, and unique cover letters get noticed. It’s important to try to put your personality into the letter, as that’s what you’re really selling: yourself.

Show off your passions. If you love your career path or you’re super excited for the position you’re applying to, let it be known!

Sharing your genuine excitement and passion for a field, industry, or job is a good way to show your dedication, expertise, and engagement.

Create a story. Your cover letter doesn’t just have to be a dry walkthrough of your professional life and achievements.

Include a belief statement. Like a goal or objective on a resume , a belief statement on your cover letter can give hiring teams a one sentence overview of who you are and what you want to achieve.

It’s a great place to write about yourself and align with a company’s values or goals to show that you’ve done your research and you’d be a good culture fit.

Mention a network connection. If you have a friend who already works at the company or got a referral from someone in your network, you should add that to your cover letter . That shows that you already know people at the company and they could vouch for you.

Connections at companies can be extremely useful, so try networking and seeing where you can find connections.

Proofread. Before submitting your cover letter, make sure you are rereading to look for any spelling or grammar errors. You can even have someone else look over it to catch anything you might have missed. It can look unprofessional to send in a letter with errors in it.

Tailor your cover letter. Make sure you are tailoring your letter to each job. Hiring managers can tell when you send in the same cover letter. Make sure to include the company name and the recruiter’s name if you found it. It can also be a good idea to include any keywords from the job listing or company website.

10 creative cover letter examples

As the definition of a creative cover letter is so broad, it can be difficult to picture what is meant by that. Remember that while this is a creative exercise these are still business letters, so you can’t completely throw all the rules out the window. But that doesn’t mean that you can’t write up a fun cover letter and get a job with it.

Some people may say that I’m crazy for quitting my real estate job and going to culinary school, but those people have never tasted my signature pasta alla vodka. My unique career journey positions me perfectly to manage ABC Restaurant as they franchise and expand, while keeping the quality of service consistent.

As the recipient of the American Financial Technology “Most Cutting-Edge IT Initiative” award, I’m always ready to bring my best, most creative ideas to whatever IT project I’m tackling. I’m committed to staying up-to-date with industry trends and bringing that knowledge and expertise to share with all of my colleagues when we tackle projects.

When I noticed that ABC Company donates 10% of its profits to the ASPCA, I knew that I had to apply for this position. I care deeply about animal welfare causes and even spend my free time volunteering with the ASPCA. Being able to work at an organization that gives back to a group I support while allowing me to grow professionally is an opportunity that I cannot pass up.

As an accountant , I believe that everyone should know how to manage their finances responsibly. I do not just analyze and watch over my clients’ finances, but teach them how to be financially responsible so they can make informed decisions about their money.

When I was a kid, I lived at the movie theater. I would always see new movies as soon as they came out and kept going back to see everything again. Since then, I’ve worked to fit my love of movies and skill as a writer to find a career in media journalism. This position writing for the culture section of XYZ Magazine is the perfect opportunity for me to contribute to an iconic publication while bringing my personal passions into my professional life.

You’re looking for a social media savvy content marketer ? Look no further, I’m right here. I have grown Instagram accounts by 5000+ followers, created dedicated TikTok audiences, and ran Facebook ads with 200% ROI in the last year alone and I’m excited to beat those stats with ABC Company.

Thanks to my former colleague, Jane Doe, I heard of an opening for a PR Director at your company and was immediately intrigued. Jane has nothing but great things to say about your company and once I saw the job description, I knew it would be a perfect fit.

I have been constantly refreshing XYZ Company’s careers page since I found out about their mission to support local nonprofits with innovative tech. When I finally saw a job posting that happened to be in my industry, I applied immediately. I admire XYZ’s mission and I believe my enthusiasm for web development and your mission will make me the perfect fit for the Full Stack Developer position.

If you’ve seen my resume , you know that I’m not exactly qualified for the business analyst position. But what you can’t see from my resume is my dedication to teaching myself the ins and outs of the industry in my spare time or the endless networking I’ve done to understand the role of a business analyst . Here’s why I’m uniquely positioned to wow you as your newest business analyst.

I believe that every business has a valuable service to provide, it’s just about finding the perfect audience for it. As a marketer , I love tackling the “hard to sell” businesses and flipping around their branding and messaging until they’re profitable.

Creative cover letter FAQ

What should a creative cover letter include?

A creative cover letter should include a standard heading but a unique body paragraph. A standard header is important for professionalism, but the body of the letter should be an interesting way of introducing your skills and accomplishments.

How do I make my cover letter unique?

You can make your cover letter unique by adding relevant personal touches. For example, telling a brief story about how and why you left your real-estate job to pursue culinary school can speak to your passion and willingness to learn.

Plus, such an opening is unexpected and clever. What restaurant would expect you to talk about real estate? But, that makes you a more unique and memorable candidate.

How do you end a creative cover letter?

The best way to end your creative cover letter is through charming confidence. Briefly summarize why you’re the best candidate for the job, and thank the employer for their time.

Are creative cover letters effective?

Yes, creative cover letters are effective. For example, up to 83% of hiring managers say that a great cover letter could convince them to schedule an interview with an applicant.

And a creative cover letter makes you even more memorable, which will make it far easier to land an interview.

Should you have a creative cover letter for a creative industry?

It isn’t required that your cover letter be creative if you’re applying for a creative job, but that’s where a creative cover letter is most likely to be effective. It’s important to consider the company culture before deciding what kind of cover letter to write. There are many businesses that have creative jobs — like graphic design — that aren’t inherently creative industries.

Harvard Business Review — How to Write a Cover Letter That Sounds Like You (and Gets Noticed)

Inc. Magazine — 11 Secrets to Writing the Perfect Cover Letter

Harvard University — Resumes and Cover Letters

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Amanda is a writer with experience in various industries, including travel, real estate, and career advice. After taking on internships and entry-level jobs, she is familiar with the job search process and landing that crucial first job. Included in her experience is work at an employer/intern matching startup where she marketed an intern database to employers and supported college interns looking for work experience.

Matt Warzel a President of a resume writing firm (MJW Careers, LLC) with 15+ years of recruitment, outplacement, career coaching and resume writing experience. Matt is also a Certified Professional Resume Writer (CPRW) and Certified Internet Recruiter (CIR) with a Bachelor of Science in Business Administration (Marketing Focus) from John Carroll University.

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4 Cover Letter Examples (Plus Tips on How to Write Yours)

We love having examples. It’s so much easier to decorate a cake, build a model, or yes, even write a cover letter when you know what the end product could look like. So that’s what we’re going to give you—all the cover letter examples and tips you need to make yours shine (unfortunately we’re not experts in cake decorating or model building). 

You'll see that writing a cover letter is all about highlighting your relevant skills, professional experience, and accomplishments, while emphasizing your interest for the role in an engaging manner.

Want to get right down to business? Skip ahead to:

Why bother with a cover letter at all?

We bet when you see a job listing that says “ cover letter optional ,” you breathe a sigh of relief, gleefully submit your resume, and move on. But you’re truly doing yourself a disservice by not including a cover letter (or by writing one that’s super generic or formulaic).

“When you’re writing a resume you’re oftentimes confined by space, by resume speak, by keywords—you’re up against a lot of technical requirements,” says Melody Godfred, a career coach and the founder of Write in Color who’s read thousands of cover letters over the course of her career. “In a cover letter you have an opportunity to craft a narrative that aligns you not only with the position you’re applying to but also the company you’re applying to.”

Whether you’re writing a cover letter for a data scientist or marketing manager position, an internship or a senior-level role, a startup or a Fortune 500 company, you’re going to want to tailor it to the role, company, and culture. A strong, customized cover letter will help you explain your value proposition and stand out from the stack of applicants. 

If there’s a gap in your resume , you have the opportunity to explain why it’s there. If you’re changing careers, you have the chance to describe why you’re making the switch. If your resume is pretty dull, a cover letter helps you show some personality . And yes, cover letters still get read.

Deep in the job search, or just browsing? These open jobs on The Muse could be your ideal next step »

What do I write in a cover letter? The 3 basic elements

You'll notice from our cover letter examples that the body of your text can vary a lot depending on factors like the position you're applying for, your career stage, and the type of cover letter requested by the hiring manager. For instance, a writing sample cover letter is different from a traditional professional cover letter (we'll get there soon.)

However, there is some information that you can't leave out. It's important to highlight your most relevant experience, skills, and qualifications for the role in any type of cover letter. Plus, make sure to write an engaging first paragraph to grab the reader's attention, and an effective final paragraph, ideally followed by a call to action, in order to leave a lasting positive impression.

You could say that cover letters are a little like puzzles. When you put each component in its proper place (and remove any parts that don’t fit), you create a complete picture. Even though that picture is always different, the types of pieces are basically the same. We've broken down these three key elements for you:

1. An engaging opener

How you start a cover letter is everything. Your opening lines influence whether someone keeps reading—and you want them to, right? “Starting with something that immediately connects you to the company is essential—something that tells the company that this is not a generic cover letter,” Godfred says. “You have to say something that tells the employer, ‘I wrote this just for you.’”

It can be a childhood memory tying you back to the company’s mission. It can be a story about the time you fell in love with the company’s product. It can be an anecdote from another job or experience showing how hard of a worker you are. Whatever you decide to open with, make it memorable.

2. A clear pitch

Use the next few paragraphs of your cover letter to “hit them with the strongest results you have that are aligned with the opportunity,” Godfred says. Ryan Kahn , Muse career coach and founder of The Hired Group , calls this your pitch. In other words, the part where you’re “selling yourself for the position and why you’re qualified for it.”

Additionally, Godfred says, “If you’re someone who’s transitioning careers, and you need to explain that transition, you do it there.”

This section should have a balance of soft and hard skills . Talk about your experience using Salesforce or doing SEO work, but also highlight your ability to lead teams and communicate effectively.

“Companies are embracing authenticity, they’re embracing humanity, they’re looking for people who are going to fit their culture,” says Godfred. “So what are your values? What do you stand for? These values should be as much a part of your cover letter as the super specialized hard skills.

3. A great closing line

Your closing line could include your next steps or a call to action, Kahn says, such as “ I welcome the opportunity to speak with you more about how I can contribute to the team ,” or, “ I would love to schedule a time for us to discuss this role and my experience. ” But more importantly, “You want to make sure that you’re gracious and thanking them,” he says. While seemingly cliché , it never hurts to end on a simple, “ Thank you for your consideration. ”

Does that sound a bit overwhelming? Don’t panic! We’ve got examples of four types of cover letters below: a traditional cover letter , an impact cover letter , a writing sample cover letter , and a career change cover letter . So let’s take a look at these examples, why they work, and how you can use them to craft your own.

1. The traditional cover letter example

A traditional cover letter is similar to what you’d come up with using position-based cover letter templates . It moves in reverse chronological order through your career history, highlighting parts of your past jobs that make you well suited for this position.

You might want to use this type of cover letter if:

• You’re applying to a more formal company (like a law firm or major healthcare company ) or a more conventional role (like a lawyer or accountant).
• You want to play it safe and conservative with your application materials.

What does the job description say?

Imagine you’re applying to a paralegal job opening at a law firm. The job description might include:

Responsibilities

• Draft routine legal documents for review and use by attorneys
• Coordinate and organize materials and presentations for legal proceedings
• Research legal and related issues and report findings and conclusions to team
• Provide overall legal administrative support to the legal team
• Maintain calendars and ensure timely filings

Requirements

• Bachelor’s degree or equivalent of relevant education and work experience
• Strong communication skills (oral and written)
• Strong organizational , multitasking, and prioritization skills
• Proficiency with Microsoft Office Suite and LexisNexis
• Trustworthy, positive, energetic, and optimistic attitude with a willingness to roll up your sleeves

The cover letter example

Here’s an example of a traditional cover letter you could write for this role—keeping things strictly professional but without sounding too boring or jargon-y:

Dear Ms. Jessica Sanchez,

In my five-year career as a paralegal, I have honed my legal research and writing skills, and the attorneys I’ve worked with have complimented me on my command of case law and litigation support. Spiegel Law Firm’s 20 years in practice proves that the firm has strong values and excellent attorneys, and I’d be eager to join such a talented team.

I currently serve as a paralegal for Chandler, Chandler, and Greene, where I work closely with the partners on a number of high-priority cases. During my time here, I implemented a new calendar system that ensures timely filing of court papers. This system has prevented missed deadlines and allowed for better organization of internal and client meetings.

Previously, as a paralegal for the Neuerburg Law Firm, I received praise for my overall support of the legal team and my positive attitude. While working there, I came up with and implemented a plan for digitizing their old files while still ensuring security and privacy. This led to more efficiency when preparing for client meetings and legal proceedings.

My further qualifications include a bachelor’s degree from Rutgers University, a paralegal certificate, and training in LexisNexis, Westlaw, and Microsoft Office Suite.

I would love the opportunity to discuss how I can contribute to your legal team. Thank you in advance for your consideration, and I look forward to hearing from you.

Chase Broadstein [email protected] (222) 222-2222

Download this example

Why this works

This cover letter example is short, sweet, and to the point. It shows the candidate has a knack for getting things done in a thorough and timely manner and a track record for helping out wherever needed. The opening lines also express a genuine interest in this specific firm. Plus, there are some important keywords in there like “calendar system,” “bachelor’s degree,” “paralegal certificate,” and “LexisNexis.”

2. The impact cover letter example

The impact cover letter puts your accomplishments front and center rather than organizing your paragraphs by past roles. You might use a cover letter like this if:

• You’re applying for roles where you’re expected to deliver on certain goals or results (for example, if the jobs involve sales quotas or marketing metrics).
• You haven’t followed a straightforward career path and your past job titles don’t show the extent of your qualifications.
• You want your personality to stand out a bit more than it might in a traditional cover letter.

What does the job description say

Imagine you’ve come across an opening for an email marketing manager . Part of the job description states:

• Manage email marketing strategy and calendar, including copywriting, optimization, monitoring, analyzing, and reporting on campaigns
• Improve campaign success through conversion optimization, A/B testing, and other experiments
• Collaborate with the design team to ensure brand guidelines are followed in emails
• Partner and collaborate cross-functionally with sales, product, product marketing, and data teams
• 3+ years in email marketing
• Experience with Constant Contact, Google Analytics, HTML, CSS, Photoshop, and Microsoft Excel, a plus
• Excellent communication skills (oral and written) and an eye for copyediting
• Strong interpersonal , relationship-building, and stakeholder management skills
• Excellent project management, problem-solving , and time management skills, with the ability to multitask effectively

Here’s an example of an impact cover letter where the writer’s hard skills and successes stand out:

Dear Russ Roman,

I have a problem. See, my inbox currently (and embarrassingly) hosts 1,500 unread emails—including newsletters from at least 50 different brands.

But this problem only fuels my passion for creating emails that are worth opening. Because from my perspective, as someone who can barely get through their own stack of mail, that’s a true win.

I’ve been following Vitabe for years, and can proudly say that I open every single email you send to me. I’m a sucker for a good subject line—“Take a Vitamin-ute—We’ll A-B-C You Soon” being my favorite—and the way your email content feels both fun and expert-backed really speaks to me. This is why I’m thrilled to submit my application for a role as email marketing manager at your company.

I have over four years of experience working in the email marketing space. In my current role at Westside Bank, I was able to implement new email campaigns centered around reengaging churned clients. By analyzing data around the types of clients who churn and the engagement of our current email subscribers, as well as A/B testing headlines and newsletter layouts, we were able to increase email subscribers by 15% and convert 30% of those subscribers to purchase our product, a significant increase from the previous year. 

I also launched a “Your Credit Matters” newsletter focused on educating our clients on how they spend and manage their credit—which became our highest performing campaign in terms of open-rates and click-through to date.

Previously, as a member of the marketing team at Dream Diary Mattresses, I collaborated with the sales and product team to understand how I could best support them in hitting their quarterly goals. One specific project involving creating personalized emails for customers drew more people to come back to our site after 30 days than direct paid ad campaigns, leading to a 112% increase in revenue from the last quarter.

I take the content I write and the calendars I manage seriously, editing and refining beyond detail-oriented and into meticulous territory, and I feel my experience and drive would greatly help Vitabe further develop their email program for success.

Thank you very much for your time and consideration. I look forward to hearing from you.

Lad Miller [email protected] (987) 654-3210

This sample cover letter concisely highlights the applicant’s most significant, relevant achievements. By adding context to how their projects were created, monitored, and completed, they’re able to show just how results-driven they are and how they’ve successfully leveraged some of the skills the company is looking for.

One thing worth noting: This person didn’t include keywords such as Constant Contact, Google Analytics, HTML, CSS, Photoshop, or Microsoft Excel—all of which are listed in the job description. But those skills are most likely in their resume already, and leaving them out gives them the space to discuss specific projects and tell a story not visible on other parts of their job application.

3. The writing sample cover letter example

For roles where written communication is key, such as PR, copywriting , or journalism jobs, your cover letter will likely be the first writing sample your future employer sees. So it’s just as important to show your skill set in action through eloquent writing.

• Writing or editing is a key component of the role you’re applying to.
• You want to show off your creativity.

Here’s part of a job description for a staff writer position:

• Pitch and write articles, reporting on timely issues and trends
• Collaborate with editorial and other teams to launch each digital issue and other special projects on schedule
• Evaluate content performance and digital trends on a daily basis to constantly adjust pitches and packaging
• Utilize CMS tools, strategically select photos and videos, and request original graphics to optimize all written content for maximum engagement
• At least 2-3 years of experience creating content at a digital-first outlet
• Strong writing and reporting skills, and the ability to write clearly and quickly
• Familiarity working in a CMS and with analytics tools such as Google Analytics
• Deadline-driven, strategic thinker with a knack for crafting click-y headlines
• Strong collaborator who thrives in fast-paced environments

Have fun with this one, but triple-check for spelling and grammar mistakes, and make sure you’re showing off your best writing. Here's the cover letter sample:

Dear Tai Chen,

Since I could walk, I’ve been dancing. And since I could read, I’ve been glued to Arabesque Weekly. At one point, you featured one of my local heroes—a ballerina who struggled with an injury early in her career and went on to become a principal dancer at Pacific Northwest Ballet—and I plastered the article above my childhood bed. It’s still there today.

That article—and so many others you’ve published—taught me that dancing was about more than just pirouettes and arabesques and that the right kind of writer can shed light on aspects of the art that make it surprising, impactful, and universal. I can be that writer.

As an editorial assistant at TheImprovGroup.com for the past two and a half years, my main responsibility was to get all of our content ready to go live on the site. This included fact-checking, proofreading, adding in HTML where necessary, and finding photos, videos, and GIFs that would complement the content and optimize audience engagement. 

As I tinkered with each post, I became intimately familiar with our internal CMS. Reviewing every single article we published and following reactions and engagement helped me gain a deep understanding of what makes a piece really land with our audience.

But by far my favorite aspect of this role has been writing. Each week, I pitch and write at least one article, from 250-word news items to 900-word advice pieces to even longer profiles, features, and personal essays. I love the challenge of developing pitches that align with the trends we see in the data, reflect with the company’s brand and mission, and allow me to flex my creative muscles.

Collaborating with my team to form the best content library we can has been a dream come true. I would be so excited to use my experience to help Arabesque Weekly achieve its goals. And I hope to one day write a story that another little dance lover tapes to their wall forever.

It would be an honor to be a part of your editorial team, and I look forward to the possibility of discussing the opportunity with you.

Hoping to be your next staff writer,

Marlee Wood [email protected] (555) 666-4433

This candidate is clearly passionate about this specific publication and leads with a unique personal anecdote tied to the company’s mission that demonstrates their ability to tell stories in a compelling way. There are relevant keywords and phrases, sure, but they’re not just thrown in there. Their voice comes through in every sentence, proving this person knows how to communicate effectively and creatively.

4. The career change cover letter example

Cover letters can play a big part in helping career changers prove their qualifications—especially when it’s unclear how their skills transfer over to this new field.

You might write a career change cover letter if:

• You want to highlight the transferable skills you have that relate to the job description.
• You want to explain why you’re making the switch and what’s driving you toward this specific industry, company, or position.

Imagine you’re someone who has experience supporting a sales team as an administrative assistant , and you’re now looking to become a sales representative. You come across a job posting that includes:

• Develop new sales techniques and strategies to build pipeline and hit team goals
• Coordinate with other teams to increase lead-generation efforts
• Assist in the processing of new business, including contacting customers to finalize sales and service transactions
• 1-3 years of successful sales experience
• Strong communication skills
• Ability to thrive in a fast-paced, ever-changing environment
• Ability to work independently to plan, set priorities, and effectively organize work
• Proven ability to be persuasive, persistent, and confident in closing a sale

Typically, this type of cover letter should include a compelling narrative about your career change and how you can transfer your past experiences to this new role. Here’s how you might translate your past experience over to this new (and exciting) prospect:

Dear Maria Russo,

The head of sales at Sunshine Inc. was in a bind. She needed six client meetings scheduled, 18 service transactions processed, and a summary of the team’s new lead generation campaign drafted before getting on a flight to Austin—in three hours. So she turned to her cool-headed, sales-savvy administrative assistant for help. That assistant was me. Not only did I execute everything on her to-do list, I did it all before her plane left the ground.

For three years, I worked in lockstep with a busy, growth-oriented sales leader to support the business development team. As the sole administrative assistant in the department, I balanced a swath of competing priorities, ranging from coordinating meetings and inputting data to contacting customers, finalizing transactions, and creating promotional materials. This role helped me develop a comprehensive understanding of the sales cycle, sales strategy, and pipeline growth.

Like many others, my career path hasn’t been entirely straightforward. After leaving Crabapple Media, I enrolled in a local coding bootcamp. Six months later, I emerged with a certificate in computer programming and a certainty that I did not want to be a coder. But education is never wasted. I’m now an aspiring sales representative with experience supporting a thriving sales team and extensive knowledge of the tech space.

Here’s a little bit more about how my experience would translate into this role:

• At Crabapple Media, I assisted in coordinating three annual sales strategy rollouts, yielding an average increase in pipeline of 26% YoY.
• At Sunshine Inc., I supported 12 independent team members in their lead-generation efforts. I also assisted in processing an average of 300 sales transactions every quarter.
• I thrive in busy, ever-changing environments that require me to communicate clearly and concisely. Supporting a high-volume team and a busy executive helped me to hone these skills—I typically sent more than 200 emails a day!

I would, of course, love to schedule a time for us to discuss this role and my experience, and I truly want to thank you for considering me.

All the best,

Olu Abiola [email protected] (123) 456-789

The opener draws you in and makes you want to learn more. It toots the person’s horn, but in a way that’s substantiated. Then, the next couple sections explain their experience in the sales space and other relevant qualifications, before eventually tying that back to why they’re applying to this specific job. 

Similar to the impact cover letter, the author lists some of the more important qualities they bring to the table, doing a bit of keyword inclusion and resume gap explaining along the way.

Bonus cover letter examples

To further guide you, check out some more cover letter examples:

• Pain point cover letter example
• Internship cover letter example
• Recent graduate cover letter example
• (Another) career changer cover letter example
• Stay-at-home parent returning to work cover letter example
• Sales cover letter example
• Email marketing manager cover letter example
• No job description or position cover letter example (a.k.a., a letter of intent or interest)
• Example cover letter with no experience

Let’s break down one of our example cover letters real quick

All three professional cover letter examples have some key elements that make them great and able to grab the hiring manager's attention. Check out this handy infographic that breaks down our impact cover letter:

A few more cover letter tips

Here are a few more tips to help the cover letter process:

Start with a “brain dump” 

If you’re staring at a blank page, Godfred always recommends that her clients start by getting all their ideas on the page without paying attention to length. Then “ask yourself how you can cut half of it,” she says. You’ll likely find that repeated information and very generic phrases are the first to go. (If it’s still too long, here are some tips for getting your cover letter down to one page .)

Don’t just repeat your resume

You only have so much space to get your point across, so focus on the information that isn’t stated elsewhere rather than simply regurgitating your resume. A good cover letter should complement your resume, so use the opportunity to elaborate your skills and qualifications further, as well as your accomplishments and why you're a good fit for that position.

Focus on quality over quantity 

Target the jobs you’re most closely drawn to and qualified for and give them all your energy, rather than trying to churn out hundreds of cover letters, Kahn says. You may not be able to apply to as many jobs, but you’ll have a better response rate.

Remember the ATS 

Much like your resume, an applicant tracking systems, or ATS , will be sifting through your cover letter. So you’ll want to scatter relevant keywords from the job description throughout your pitch where it makes sense.

Don’t stress over formatting 

You may see flashy cover letter examples across the internet, but for the most part, it just isn’t necessary. An ATS can’t read text that has been formatted beyond using bold, italics, underline, and color, so keep your font and layout simple—especially if you’re submitting your cover letter through an online portal.

Don't forget your contact information

Include your contact information on every page, including your name, phone number, and email. “Imagine you come across a cover letter and you print it out with a bunch of applications to review and it doesn’t have the person’s contact information on it,” Godfred says. “You never want to put yourself in a situation where you’re the right person and they can’t find you.”

Edit your cover letter before submitting

Never submit a cover letter right after you finish writing it—there could be critical errors that you didn't notice while typing. Take some time away from your text, then revisit it like you're reading someone else's letter. Be sure to double-check all the information you've included, paying special attention to:

• The company's name
• The hiring manager's name
• The job title
• Your contact information
• Basic grammar and spelling

You're ready to go

If you've come this far, you're equipped with all the information you need to craft a great cover letter. Hopefully these cover letter examples help as you go to tackle your own. Remember: This is just one small step in the process! Take your time, but learn to move on when you’ve given it your all.

Amanda Cardoso contributed to the latest version of this article.

How to Write a Cover Letter That Gets You a Job Interview

Learn to avoid the biggest mistake job seekers make and write a cover letter that truly makes an impact.

Customers Interviewed by:

Most job seekers don’t know how to write a proper cover letter. They believe a cover letter is just a “here is my resume” note. This is a wasted opportunity!

In this article, you’ll discover the secret to writing a professional cover letter that’s truly effective. It’s not hard to do and will give you a significant edge over the competition. We’ll walk you through the process in a few straightforward steps and provide examples to help you along the way.

Ready to get started? Let’s dive in and create a cover letter that opens doors to your next opportunity.

What is a cover letter and do you really need one?

A cover letter is a short document (around 300 words) that accompanies your resume. Your cover letter should not simply repeat what your resume says . Instead, it should complement your resume, highlight your personality, and potentially address any weaknesses that could otherwise prevent you from getting an interview.

But do you really need a cover letter in 2024? The short answer is YES.

“Over 80% of hiring managers read a cover letter and 60% of applications require one as part of the application,” says career coach Madelyn Mackie . “Even hiring managers and recruiters who say they never read cover letters may find themselves drawn in by a particularly compelling letter.”

In fact, Jobscan analyzed nearly 1 million job applications and found that including a cover letter with your resume makes you  1.9 times more likely  to be invited for an interview compared to those who left out a cover letter.

What’s the biggest cover letter mistake?

The biggest mistake job seekers make when writing their cover letter is to focus only on themselves .

“It’s not about you,” says career coach Susan Schwartz . “It’s about what you can do for them. Talking to them about what they care about—not about what you want—is what’s going to make them want to read your letter. And to hire you!”

According to Schwartz, this is the best way to write a cover letter:

Paragraph 1. A single sentence (maximum two) stating the PROBLEM that the company faces. What is the issue/need/opportunity that this role will address?

Paragraph 2. what solution do you offer how are you the answer to their need again, keep it to a sentence or two., paragraph 3. explanation: what experience do you have that supports your assertion that you can help this paragraph can be 3-4 sentences, but keep it short., paragraph 4. call to action: suggest next steps. not “thank you” but let’s plan to discuss this next week..

Since hiring managers often spend less than 20 seconds on an application, your cover letter needs to grab their attention and get them to look at your resume. By highlighting how your experience matches the job, you make it easier for them to see you as a great fit for the role.

Now let’s examine each of these steps in more detail.

How to write a strong cover letter step-by-step

Now that you know the basics of what to include in your cover letter, let’s go through the process from start to finish to see how you can write a cover letter that will make you stand out from the rest of the candidates.

1. Do your research

Before writing your cover letter, research the company to understand its current challenges and goals. Visit the company website, read their latest news and press releases, and follow their social media channels.

Don’t skip this step! It’s crucial for writing a cover letter that truly resonates with a potential employer and sets you apart from other candidates.

After you’ve researched the company, carefully read the job description. Ask yourself the following questions:

• What specific problems or challenges is this role designed to address?
• How do my skills and experiences align with the job requirements?
• Am I a good fit for the role?
• What unique value can I bring to the company in this role?
• Are there any keywords or phrases that I should incorporate into my cover letter?

After researching the company and the role, you’re ready to start writing your cover letter.

2. Write your opening paragraphs

Many job seekers make the mistake of being too wordy in their cover letters. You’re not writing a novel. Use short words in short sentences. Remember, a hiring manager is going to quickly scan your application, so you need to get right to the point.

Here are some examples of how to start a cover letter:

Dear [Hiring Manager’s Name],

I’ve noticed that NexGen is working hard to stand out in a crowded digital market, and keeping your brand top-of-mind for customers can be tough.

That’s where I come in—I specialize in creating engaging content and smart SEO strategies that boost online presence and drive customer engagement.

I understand that Weissman is seeking to maintain its innovative edge in the dancewear industry while consistently meeting sales and margin targets.

I am confident that my experience and passion for design can help Weissman continue to create stunning, market-leading dancewear.

I understand that Timmons Company needs motivated individuals to manage sales territories and boost product visibility in retail grocery stores around Quincy, IL.

I am excited to bring my self-motivation and sales-oriented mindset to your team, ensuring your products not only maintain their shelf presence but also thrive.

3. Prove you can do the job

Now you need to provide evidence that you’re the right person for the job. The best way to do this is to highlight your relevant experience and achievements. Here are some things you should focus on:

• Specific Accomplishments : Share examples of your successes, such as increasing sales, leading projects, or improving processes.
• Relevant Skills : Highlight the skills that match the job requirements, like planning, organizing, technical proficiencies, or specific industry experience.
• Problem-Solving : Discuss times when you successfully tackled challenges, such as resolving issues, managing conflicts, or implementing solutions.
• Industry Knowledge : Demonstrate your understanding of the field and awareness of current trends and standards.
• Team Collaboration : Mention how you’ve effectively worked in teams, mentored others, or collaborated across departments.

Remember to keep it concise. Your letter isn’t meant to tell your whole story; it’s about making a compelling case that you understand the key aspects of the job.

Your goal is to leave the reader eager to learn more about you. Here are some examples:

“Over the past five years, I’ve led digital marketing campaigns that ramped up organic traffic by 40% and bumped up conversion rates by 25%. I’ve worked with diverse teams to create compelling content that resonates with audiences and used data analytics to refine strategies for maximum impact. My experience with social media management and email marketing also ensures a holistic approach to your digital marketing needs.”

“With over ten years in apparel design, specializing in activewear and dancewear, I have a proven track record of developing designs that resonate with customers and drive sales. My expertise includes conducting global trend research, selecting inspiring materials, and leading teams to transform creative concepts into market-ready products. I am proficient in Adobe Creative Suite and have experience with CLO3D, ensuring that my designs are both innovative and technically sound. My leadership skills have been honed by mentoring junior designers and managing cross-functional teams, fostering a collaborative and efficient design process.”

“With several years of experience in CPG retail sales and merchandising, I have successfully managed sales territories, maintained product placements, and executed promotional strategies. My ability to plan and organize, combined with proficiency in Microsoft Office and familiarity with iPads, positions me well to contribute effectively to your sales team. I am adept at thinking on my feet and delivering results in dynamic environments, ensuring that products are always tagged, rotated, and optimally displayed.”

4. Conclude with a call to action

When wrapping up your cover letter, it’s crucial to include a strong call to action in your closing paragraph. This isn’t just about expressing gratitude—it’s about setting the stage for the next steps in the hiring process.

Instead of a simple “thank you,” aim to propose a specific plan, such as scheduling a meeting or a call to discuss how you can contribute to the company.

Here are some examples of how to end a cover letter :

“Let’s discuss how I can help NexGen Creative Agency achieve its sales goals next week. Please let me know your availability for a meeting.”

“How about we chat next week about how I can help Weissman shine even brighter? Let me know when you’re free.”

“Let’s plan to discuss how my self-motivation and sales-oriented mindset can boost product visibility for Timmons Company next week. Please let me know your availability for a meeting.”

There is no need to add anything more. Time is valuable, so hiring managers won’t spend it on a cover letter that isn’t concise and to the point.

Expert tips for writing a cover letter

We’ve gone over the basics of how to write a good cover letter. Here are some expert tips for formatting and how to make your cover letter even better.

Format your contact information correctly

Before diving into the content of your cover letter, it’s important to format the contact details and header correctly. You’ll need to include your name, full address, phone number, and email address.

Here’s an example:

Personalize your greeting

To whom should you address your cover letter to? “For maximum impact, see if you can find the hiring manager or recruiter for the role, and send your letter to them,” says career coach Susan Schwarz . “Addressing your letter to a specific person will significantly increase the likelihood of someone reading it.”

Check the company’s website or LinkedIn profile to find the name of the hiring manager. However, if you can’t find a specific name, “Dear Hiring Manager” will suffice.

To end a cover letter, you can use “best regards” or “kind regards” followed by your full name.

Show your personality

While it’s important to maintain a professional tone in your cover letter, don’t be afraid to let your personality shine through. But remember, you don’t want to overdo it—keep it concise and relevant .

Here are some ways to show your personality in your cover letter:

• Briefly mention a specific project or experience you enjoyed.
• Highlight a distinctive skill or trait that sets you apart.
• Talk about how your values align with the company’s mission or culture.
• Describe a unique volunteer experience.

Emphasize your adaptability

According to LinkedIn , the top “skill of the moment” is adaptability . This means being open to new ideas, ready to pivot when needed, and always looking for ways to improve. In a world where the only constant is change, being adaptable can set you apart.

Here’s an example of how to incorporate adaptability into your cover letter:

“In my previous role as a CPG retail sales merchandiser, I consistently demonstrated my ability to adjust to changing market conditions, customer preferences, and sales strategies. This adaptability allowed me to increase sales by 25% in a highly competitive market.”

Show enthusiasm

Research shows that 40% of employers would not hire a candidate if they lacked enthusiasm. Remember, you’re much more attractive to employers when you’re on fire .

Here’s an example of how to show enthusiasm for the company you’re applying to:

“I’ve long admired Weissman’s commitment to the dance community and the artistry of your costumes. Your dedication to empowering performances and celebrating creativity is inspiring, and I’m excited about the opportunity to join your passionate team.”

Balance professionalism with friendliness

Try to strike a balance between a professional and friendly tone. Don’t use overly formal language, but make sure your writing is polished and error-free. Use humor sparingly, as it can be easily misinterpreted.

This approach helps you come across as both competent and personable, making you an ideal candidate.

Cover letter do’s and don’ts

• Do personalize . Address your cover letter to a specific person whenever possible.
• Do be concise . Keep your cover letter to one page.
• Do show enthusiasm . Mention specific reasons why you want to work there.
• Do include measurable accomplishments . These are achievements that can be quantified , such as increasing sales by a percentage.
• Do show your personality . Share brief anecdotes or unique experiences relevant to the job.
• Do be professional yet friendly . Avoid overly formal language.
• Do proofread your cover letter. A single mistake can damage your chances of getting an interview.
• Do include a call to action. Suggest scheduling a meeting or a call.
• Don’t be too formal . Strike a balance between professionalism and friendliness.
• Don’t overuse humor . Humor can be easily misinterpreted or come off as unprofessional.
• Don’t repeat your resume . Your cover letter should complement your resume, not repeat it.
• Don’t include irrelevant information. Focus only on what’s most relevant to the job you’re applying for.
• Don’t use clichés . Phrases like “I am a hard worker” or “I think outside the box” are overused and add little value.
• Don’t make excuses . Avoid explaining gaps in employment or other potential negatives.
• Don’t forget to tailor each letter . Customizing each cover letter will help it pass through Applicant Tracking Systems (ATS).

Cover letter examples

Here are a few cover letter examples that show how to highlight your skills, show your personality, and match your experiences with the job.

Cover letter example for someone with no work experience

Starting your career can be challenging, especially when you don’t have much experience to showcase. But don’t worry—a well-written cover letter can highlight your strengths and potential.

• Addresses the company’s needs : The letter begins by acknowledging the challenges the company faces, demonstrating an understanding of the industry and the company’s needs.
• Offers a solution : The candidate clearly states how they can provide value by offering a fresh perspective and innovative ideas.
• Highlights relevant experience : Even with limited work experience, the letter mentions a successful internship project that aligns with the job’s requirements.
• Shows enthusiasm and passion : The mention of a passion for sustainability and eagerness to contribute to the company’s efforts showcases the candidate’s genuine interest.
• Proposes next steps : The call to action is clear and professional, suggesting a meeting to discuss how the candidate can contribute, which shows initiative and confidence.

Cover letter example for someone changing careers

Changing careers can be a bold and exciting move, especially when you have a strong foundation of transferable skills. The following example of a cover letter demonstrates how to effectively highlight your previous experience and enthusiasm for a new industry.

• Engaging opening : Starts with a bold question that captures attention and sets the tone for the rest of the letter.
• Clear value proposition : Quickly establishes how the candidate’s project management skills can benefit the finance industry.
• Relevant experience : Highlights a specific project that showcases the candidate’s ability to improve efficiency and manage complex tasks.
• Expresses enthusiasm : Shows genuine excitement about the career change and the specific company.
• Call to action : Concludes with a clear and confident call to action, suggesting a meeting to discuss how the candidate can contribute to the company’s success.

Cover letter example for someone re-entering the workforce

Re-entering the workforce after a significant break can be challenging, but it’s also an opportunity to showcase your resilience and the valuable skills you’ve developed during your time away.

The following cover letter example demonstrates how to effectively address employment gaps while highlighting your strengths and enthusiasm for the role.

• Strong opening statement : The cover letter begins with a compelling statement about the importance of adaptability and innovation, setting a positive and forward-thinking tone.
• Addresses employment gap : It acknowledges the employment gap upfront, providing context without dwelling on it, which demonstrates honesty and transparency.
• Highlights relevant experience : The letter emphasizes past accomplishments and specific projects, showcasing the candidate’s skills and ability to deliver results.
• Shows enthusiasm for the role : The candidate expresses excitement about re-entering the workforce and aligns their values with the company’s mission.
• Proposes next steps : It ends with a clear call to action, suggesting a meeting to discuss how the candidate can contribute to the company’s success.

Generate a perfectly crafted cover letter in seconds

If you’re still having trouble writing your cover letter, try Jobscan’s AI cover letter generator . It analyzes both your resume and the job ad to create a completely original cover letter customized for the job you’re applying for.

To learn more about how the cover letter generator works, watch this brief video:

You can try Jobscan’s cover letter generator for free below:

Key takeaways

Follow these key takeaways to write a compelling cover letter that sets you apart from other candidates and opens doors to new career opportunities.

• Write with the employer’s needs in mind. Explain how you can address their specific challenges and contribute to their goals.
• Keep it brief . Use short sentences and paragraphs to make it easy for hiring managers to scan quickly.
• Address your letter to a specific person . If you can’t find a name, “Dear Hiring Manager” will suffice.
• Showcase your relevant experience. Use specific examples to demonstrate your abilities.
• Inject your personality. Share brief anecdotes or unique experiences relevant to the job.
• End with a strong call to action . Suggest a meeting or a call to discuss how you can contribute to the company’s success.
• Proofread your letter. A single error can torpedo your chances at getting an interview.
• Show enthusiasm. Showing excitement and a willingness to learn can make you a more attractive candidate.

A cover letter should be one page long, consisting of three to four paragraphs. The total word count should be around 250-400 words.

When you don’t have a specific name, you can use “Dear Hiring Manager.” Avoid using “To Whom It May Concern,” as it is considered old-fashioned.

When emailing a cover letter, use a clear subject line like “Application for Content Developer – [Your Name].” Paste your cover letter into the email body. Attach your resume.

Yes, a cover letter is necessary because good first impressions are important. By highlighting your qualifications and showing enthusiasm for the role, you can gain an advantage over someone who doesn’t send one.

Employers look for personalization in a cover letter, showing that it’s tailored to the specific job and company. Highlight relevant experience and skills that match the job requirements. Include specific achievements that demonstrate your capabilities and contributions.

Yes. Providing specific examples of your achievements helps demonstrate your skills and qualifications, making your application more compelling to employers.

A cover letter starts with your contact information, first and last name, the date, and the employer’s details. Begin with an introduction about your suitability for the role. Include a brief section highlighting relevant experience and skills with examples. Conclude by asking for an interview.

The primary goals of a simple cover letter are to make a good impression, get someone to read your resume, and offer you a job interview. It also shows you have good communication skills, which are highly valuable in today’s workforce.

The opening sentence should state the problem the company faces or pose a thought-provoking question to grab the hiring manager’s attention.

Robert Henderson, CPRW, is a career advice writer and a resume expert at Jobscan.

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12 Great Cover Letter Examples

Mike Simpson 0 Comments

By Mike Simpson

There comes a time in nearly every job seekers life when you plop yourself down in front of the computer and say to yourself…

“Okay, it’s time to find a couple good cover letter examples I can use to help me start writing my cover letter…” 

So you do a quick Google search, grab the first three cover letter samples you can find, copy a paragraph from each one, and then you’re off to the races feeling like now all you have to do is “click send” a few times and the interviews will simply start rolling in.

Consider this a gentle wake-up call.

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Why Your Cover Letter Is So Important?

In this ultra-competitive job market, it’s just not good enough to “Frankenstein” together a cover letter from the various bits and pieces you find online.

Because hiring managers have “been there, done that.” In other words, they’ve seen it all before.

Not only that, but they want to find candidates that are unique, interesting, and take the time and make the effort to present the best version of themselves.

Your cover letter is your first impression, and therefore, you want to craft the best darn cover letter your hiring manager has ever seen.

So you want to take the time and select the cover letter example that is “tailored” to your situation… in other words, the example cover letter that fits your personality, skills and abilities the best.

Example cover letters are kind of like shoes.

Sure, you might absolutely love that pair of Air Jordan IV’s that are still fresh in the box in your closet from 1989, but you might want to have a second thought before you consider wearing them to a wedding with a tuxedo.

Or perhaps you’ve got a pair of high heels that make you feel like you could walk into a business lunch at the Four Seasons and walk out having sold your company for a billion dollars?

Would you feel the same way if you showed up at the start line for the half marathon you signed up for with those same heels on?

Okay, ridiculous examples aside, I hope you can begin to see my point.

There is not one example cover letter for every situation … no “one-cover-letter-fits-all” solution in 2022.

You have to carefully evaluate your situation and decide which cover letter example is going to suit you the most.

What kind of work are you looking for?

Full-time?  Or part-time?  There’s a cover letter for that.

Are you sending a cover letter in the mail or by email?  There’s a cover letter for that too.

There are all kinds of situations that warrant a slightly different cover letter, and it’s imperative that you figure out which one fits you best.

But don’t worry.  To help, we’ve compiled a list of 12 of the most common cover letter examples and provided you with an example of a cover letter for each one that should give you a leg up on the competition for 2022.

So take a look at the examples and carefully decide which one fits your situation the most.

Before you dive in, a word to the wise…

Don’t just grab the one that fits you best, change the contact information and then start sending it out. As I said before, hiring managers are pretty smart and will be able to tell that you haven’t taken any time to make it your own.

If you want to get job interviews from your cover letter (and at some point, job offers as well!), you need to “tailor” the cover letter to demonstrate your skills , abilities and relevant experience .

12 Common Cover Letter Examples

Without further ado, here are 12 of the best cover letter examples for nearly every situation you could find yourself in along with a brief description of what makes the style of cover letter unique.

1. Cover Letter Sample For Part-Time Work

If you have no intention of applying for a full-time position, it is very important that you let the hiring manager know this in your cover letter.  After all, if you don’t mention this right up front, anything that comes after this will be a total waste of time, and hiring managers value their time more than anything.

On a side note, you should never really be applying for a full-time position when you are only available as a part-time worker.  The company has very specific needs, so don’t think they are going to change the entire nature of the position to accommodate your availability.

2. For A New Graduate

Cover letters for new graduates can often be tricky, because generally speaking, new graduates don’t usually have much experience.

So how can you still put yourself forward as a good candidate without experience?  You want to focus the cover letter around your skills and abilities, the extra-curricular work you’ve accomplished and your knowledge of the company (and passion for the industry) you’re applying to.

3. When You Have Been Referred

There isn’t anything overly difficult about writing a cover letter when you have been referred by someone else, but the most important thing to know is where you should bring up the referral.

Generally speaking, it is always best to mention your referral in the opening paragraph, because it acts as an attention grabber for the hiring manager.

You’re hoping they’ll think to themselves something along the lines of, “Oh, this person was referred by Jim.  I like Jim…he’s a straight shooter. If this person is good enough for Jim, he’s good enough for me. I’m going to bring him in for an interview…”

4. Cold Call Cover Letter Example

The cold call cover letter is appropriate when you are applying to a position that is not necessarily listed on a job board or advertised anywhere.  And for that reason, it can be a little tricky.

You really need to blow the hiring manager away in order for them to grant an unsolicited interview request, so there a re a few key things to remember.  Most importantly, you really have to do your research and demonstrate that you know the company and position inside out.

After that, it really pays to address the letter to a specific person.  Simply writing “To Whom It May Concern” is a great way to have the letter filed under G (for those keeping track that’s the Garbage).

Finally, this letter needs to be all about “pizazz”. Since the reader wasn’t expecting to receive this, you really need to catch their attention and sell yourself, but most importantly, quickly demonstrate how you will add value to their company.

5. For An Email Submission

Please please PLEASE be careful with this one.

Just because a job posting says “submit your cover letter and resume via email” , doesn’t necessarily mean that you can just put these documents in the body of an email.

More often than not, the posting will give further instructions that include attaching your cover letter and resume to an email.  Anyone who doesn’t follow this step has a ZERO chance of being brought in for an interview.

Why?  Because you can’t follow simple directions.

Now, if there is no stipulation and you determine that using the email body to send your cover letter is okay, then general cover letter writing rules apply.

Where you want to focus your energy is on the subject line.  Don’t just write whatever comes to mind as a throwaway and whatever you do, don’t leave it empty!  Be clear and concise about what is included in the email and identify the position you are applying for.

6.  For A Recruiter

Recruiters are no different than hiring managers, in that they are essentially looking for the same things from your cover letters.  What impresses a recruiter the most is when you take the time to tailor your cover letter to a specific posting rather than simply sending them a general letter inquiring about “miscellaneous opportunities”.

7. Someone Changing Careers

Generally speaking, if you are changing careers, you’ll be short on experience.  So similarly to the “New Graduate” cover letter, you’ll want to put the focus on your reasons for making the career change along with your relevant skills and abilities and how your experience in your past career will translate to your new career.

And remember, enthusiasm goes a long way. Hiring managers get excited about applicants that really show a desire to succeed in the role and industry they are applying to.

So make sure you do your research and know the position and industry inside out so that you are easily able to show how enthusiastic you are about the opportunity and how determined you are to get started on your new career path.

8. A Great Example of a Cover Letter For An Academic

The trick with an academic cover letter is to avoid rambling on and on and on about everything you’ve accomplished.  The reality is, you still need to fall within the “one-page rule” (although some institutions will allow for a second page, you better make darn sure that this is the case!), so t he trick is to be clear and concise and highlight your accomplishments without coming across as an encyclopedia.

One other thing to consider is the nature of any research you have done and how you want to convey that in your cover letter.

Quite often people spend too much time talking about what it is they study or plan on studying without ever getting into the “why” of it all.

Be specific about your intentions and don’t assume that the person on the other end of your cover letter is an expert in your field.

9. For An Internship

There really isn’t a huge difference between writing a cover letter for an internship and writing a cover letter for a job opening.  You still need to list your qualifications, skills and abilities.  You still need to explain how you add value to the company.  You still want to sell yourself.

But one thing you want to keep in mind, is even though this internship might be a springboard to YOUR career or education, you don’t want this to be the focus of your cover letter.

The name of the game is still to put the company’s needs ahead of your own.

You’re not their first intern and you won’t be their last, so don’t write your cover letter thinking that their concern is how the internship will help with your placement in your next opportunity.

Add value. Period.  This is what they really want to hear from you in your cover letter.

10. Direct Mail

A direct mail cover letter is similar to a cold call cover letter, the main difference being you are not applying to a single company with a single position in mind.  Instead, you are “blanketing” as many companies you can at once and therefore trying to send out a general cover letter that can work for them all.

Because of this, we don’t recommend this strategy to our students.  It is generally pretty ineffective and a waste of your time or resources.

There is rarely a time when “tailoring” your resume to a specific company and position is not the most effective strategy.  However, if you are really short on time (and possibly ambition), here is an example of a direct mail cover letter you can reference.

11. Responding To an Advertisement

The only really distinguishing feature of this type of cover letter is that the opening paragraph generally includes a statement such as “I’m responding to your advertisement I saw in the…”

The rest of the cover letter generally follows the principles of other successful cover letters.  However, if you find yourself going through the classifieds in your local newspaper and simply sending off cover letters to whomever has an ad posted, do make sure that you do some research on the company before you send out your cover letter.

Sending one cover letter out for multiple advertisements is a good way to ensure that you won’t be getting too many interviews in the coming days or weeks.

12. When You’re Unemployed

The worst thing you can do when writing an cover letter after you’ve been unemployed for some time is to lie.

Why?  Because eventually, the lies you tell in the cover letter will come home to roost at some point in the interview process, meaning you’ll just end up having wasted everyone’s time.

Having said that, if there are some less-than-attractive reasons for your unemployment, don’t make those reasons the focus of your cover letter. You want to keep it positive.

It’s okay to admit fault in certain situations if you can show that you’ve have learned from the tough times and have changed for the better as a result of these struggles.

Transition to focusing on your skills and abilities, and more importantly, your passion and desire for re-entering the workforce. If you have experience from your past that will clearly add value to this new position, than don’t be afraid to clearly demonstrate the connection.

And if you spent your time being unemployed trying to better yourself (for example, taking a class or volunteering), then shift the focus to that.

Putting It All Together

So there you have 12 good cover letter examples for 2022 that will help you get started on crafting a winning cover letter.

Remember that the most important thing for you to accomplish with your cover letter is to demonstrate how you add value to the company you are applying to, and you want to make sure this never gets lost when you get caught up in trying to sell yourself.

And remember, you’re not on your own! Once you’ve chosen your cover letter example you can head over to How to Write a Cover Letter 101 and get great tips on how to right all parts of your cover letter.

Best of luck to you!

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In it you'll get a step-by-step process that will let you craft the perfect cover letter.

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Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com.

His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others.

Learn more about The Interview Guys on our About Us page .

About The Author

Mike simpson.

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com. His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others. Learn more about The Interview Guys on our About Us page .

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Three tips for including internship experience in a cover letter.

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How to stand out from the crowd as a new grad with internship experience

If you are a fresh graduate looking for a new job, a cover letter can help paint a helpful context of who you are and why you would be an excellent fit for the company. For seasoned professionals with considerable career milestones, resumes are often adequate to show their skillsets and how they would perform at a new job. Indicators like the type of company, pace of promotion, and scope of responsibilities paint a picture for the hiring managers of how they can expect the candidate to perform even before the interviews.

The good news for new graduates is that they are on an even playing field as they embark on a new career path with their peers. The downside is the need for additional information for the candidate to stand out from the crowd. Internship experience can be an advantage if leveraged and narrated correctly. When a company hires a new graduate, it knows the lack of experience and proof points to consider in the candidate. They are therefore looking for genuine interest, willingness to learn, and potential in new grads. If you have internship experience, including them in your cover letter is an excellent opportunity to feature these qualities. Here are a few tips on how to do this best.

Showcase Your Decision-making Process

One risk of hiring new graduates is that they may quit quickly if they find that the industry or the job function is not what they expected. If you have interned at a similar company, you can explain how that experience solidified your interest in the field and helped you narrow down the jobs you are genuinely interested in. By discussing your decision-making process and how the internship provided real-life perspective, you can demonstrate that you are a knowledgeable decision-maker rather than someone who is simply influenced by outside perspectives.

On the other hand, if you interned in an entirely different industry and position, you can use this experience to demonstrate that you discovered what you truly want to pursue. Highlight the positive lessons learned during the internship and avoid speaking negatively about past opportunities. The crucial point is to showcase what you gained from the experience and how it has strengthened your interest in the current company and role.

Be Truthful About The Scope Of Your Experience

Internship experiences can vary widely depending on the company, from simply shadowing an employee to conducting in-depth analysis or participating in structured rotational programs. However, it's important to note that internships typically don't involve holding leadership positions or having significant decision-making authority. It's essential to be honest about your role and responsibilities during an internship, as exaggerating or misrepresenting your experience will likely be noticed by hiring managers.

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In addition, you should not disclose any confidential information about the company at any time. Keep your account of the experience brief and truthful.

Highlight Relevant Skillsets And Potential

If your previous internship provided you with the skills described in the job requirements for the position you are applying for, be sure to emphasize this and explain how you used those skills, as well as your eagerness to further develop them. For example, if you gained experience in analyzing complex datasets during your internship, highlight how you enhanced the company's training through your independent learning efforts, express your enthusiasm for the skill, and illustrate how it contributed to the team's goals to demonstrate your understanding of the practical application of your work. This can show your potential for growth, desire to learn, and proactive orientation towards your job, attributes all hiring managers seek.

When hiring recent graduates, hiring managers are aware that the candidates do not have extensive pre-existing skill sets or decision-making experience. They are hired with the expectation to learn quickly, contribute enough to offset the onboarding and training efforts, and hopefully grow within the company. Including an internship experience in your cover letter can help alleviate any concerns the hiring manager may have about your genuine interest in the company and role, and your desire to learn. It also provides a context for the kind of employee you will be, in ways a resume cannot for new grads.

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Personal Statement vs Cover Letter: A Guide

Personal statements and cover letters are both valuable documents for your job applications. Either document can accompany your CV and help to convince the recruiter or hiring manager that you’re right for the job. In this article, we’ll discuss personal statements vs cover letters, comparing the differences between each document, outlining their uses and providing a guide to writing a strong example of each.

Understanding the Purpose of a Personal Statement or Cover Letter

The purpose of both a personal statement and a cover letter is similar. Both documents supplement your CV with useful additional information intended to persuade the employer that you’re a suitable candidate. Most modern CV examples are short, concise documents, so either a personal statement or cover letter can be useful for greater detail.

While the purpose of both the personal statement and cover letter are similar, their uses are different. A personal statement is distinct from a CV summary or CV objective, both of which are sections of the CV itself. It usually takes the form of a separate document, essaying your career highlights, skills, experiences and objectives. It tends to be a more personal document than a CV or cover letter, and it can be useful for speculative applications where you’re seeking to introduce yourself to a company.

On the other hand, a cover letter is a professional introduction that accompanies your CV for formal, specific job applications. While your cover letter can contain similar details to your personal statement, the format and structure of the letter is different.

Key Differences Between a Personal Statement and a Cover Letter

These key differences between a personal statement and a cover letter can help you decide which is most suitable for your job applications:

The primary purpose of a personal statement is to express your core values, ethics and strengths in a short, personal story about your life and career. These tend to be used as an introduction to speculative applications. They’re also often used for academic applications and graduate roles. Cover letters, on the other hand, are formal letters accompanying your CV for advertised positions.

Target audience

You’ll usually send your cover letter to a known contact who’s handling the hiring process. This could be a recruiter, an HR manager or a manager within the department you’re applying to work in. Personal statements may be addressed speculatively to heads of department, directors or managers within a company, although it’s still always best to obtain the name of the person you’re sending it to.

Personal statements are essays that delve into your motivations, objectives, values and key qualities. They give you the chance to really express what’s important to you in your career, and what you hope to achieve. Cover letters usually afford some space for this type of content, but they also include various pleasantries and formalities associated with formal job applications.

Length and structure

While there can be some scope for differences in length between a cover letter and personal statement, it’s important to keep both as concise as possible. A cover letter is typically three short paragraphs. A personal statement can be a little longer and more detailed, but a length of four or five paragraphs will usually suffice.

Expert Tip:

Although personal statements are often more speculative than cover letters, you should still write yours with a specific job in mind. This can help you to remain focused with the content of your statement, to make a more compelling case to hiring managers about your credentials and suitability.

Writing an Effective Cover Letter

Cover letter templates typically include the sections outlined below. Follow this guide to ensure your cover letter has the structure and content to make a strong impression with hiring managers:

• Letter header: include your name, phone number, email address and postal address.
• Date: add the date you’re sending the letter.
• Hiring manager’s name and organisation details/address: address the letter to the hiring manager by name, if you have it. Include the company name and address.
• Greeting: greet the hiring manager by name if you know it (for example, ‘Dear Julia Lucas’). If you don’t know their name, use their job title (for example, ‘Dear HR Manager’), or simply ‘Dear hiring manager’.
• Introductory paragraph: in your first paragraph, confirm the role and mention where you saw it advertised. Briefly mention why you think you’re suitable for the role, how it fits with your career ambitions and why you’re keen to work with the organisation.
• Description of your qualities: in the second paragraph, explain how your experience and skills make you a strong fit for the role. Pick out one or two examples of achievements and successes in previous roles and highlight some of the key strengths you can bring to the role.
• Closing paragraph and call to action: finish the letter by expressing your gratitude and enthusiasm, and adding a call to action. This is typically an invitation for the hiring manager to contact you to arrange an interview, or to discuss the details of your application further.
• Sign off: use a conventional, formal letter sign-off to complete your letter. If you know the name of the hiring manager, use ‘Yours sincerely’. If you don’t know their name, use ‘Yours faithfully’. Sign your letter by hand or using a digital signature.

Example Cover Letter

Harry Boardman 27 Cuckoo Lane Bristol BS1 3EF

Joanne Saunders Head of HR Abacus Logistics

Dear Joanne,

I’m writing to apply for the role of Account Manager, as advertised in Transport Monthly’s June 2024 edition. I’m particularly interested in working for your organisation owing to its excellent reputation for developing staff and providing clear career pathways.

I joined Howells Transport and Logistics as an Account Executive in 2013, moving to Account Management in 2018. Since then, I’ve contributed to the ongoing growth of the company by building exceptional customer relations, increasing repeat business by 38%. My commitment to providing high-quality, reliable shipping and logistics solutions has helped Howells win the South West Transport Awards ‘Logistics Provider of the Year’ twice in the past five years.

Thank you for considering my application. I would welcome the chance to discuss the role further. Please don’t hesitate to contact me to arrange an interview, or for any clarification about my application. I look forward to hearing from you.

Yours sincerely, Harry Boardman

“The purpose of both a personal statement and a cover letter is similar. Both documents supplement your CV with useful additional information intended to persuade the employer that you’re a suitable candidate."

Crafting a Persuasive Personal Statement

As its name suggests, a personal statement can be a more personal document than a cover letter, which sticks to more formal letter-writing conventions. Follow this structure to create a compelling, persuasive personal statement:

Personal values and career objectives

Open your personal statement with an expression of your values and career objectives. This will help the employer to quickly understand your personality, the qualities you can bring to the organisation and how well you’ll fit in based on your career stage and what you hope to achieve.

Key skills and experience

In the next paragraph, provide a summary of your career to date, highlighting the key experiences you’ve had and the skills you’ve developed. Focus on the skills and experience required for the type of role you’d like to be considered for. Use strong verbs and active voice to keep this section focused, concise and impactful for the reader.

Express enthusiasm and gratitude

Use your third paragraph to express your enthusiasm for the organisation and the potential opportunities they might have for you. Explain why you want to work for the organisation, referencing their reputation and any types of work they’re known for.

Call to action

A call to action for a personal statement may be slightly more vague than it is for a cover letter. Mention that you’d be happy to meet or connect for an informal discussion about yourself, the organisation and any current or potential future opportunities.

Example Personal Statement

As a creative, innovative web designer, I’m keen to pursue opportunities to work for organisations that think differently and aren’t afraid to challenge the industry status quo. I’ve always sought to bring a fresh, vibrant energy to my design projects, and I’m hopeful of finding opportunities within your organisation that align with my priorities.

My experience includes four years’ working as a principal web designer for Almendra Web Design, a boutique web agency based in Manchester.  Working as part of a small team of designers and developers, we advocate for simple, beautiful apps that have a clear, stated purpose and deliver an unrivalled user experience. This stripped-back approach has enabled us to outmanoeuvre larger agencies and win major contracts with clients in the tech, retail and fashion industries.

For me, good design is characterised first and foremost by clarity and simplicity. My web design projects always start by defining the purpose and desired outcomes of the project in the clearest terms. I then strive to create simple, effective design concepts that deliver on the brief and provide developers with a strong framework to build upon. As a team, Almendra has been recognised by the Greater Manchester Business Awards as the city’s best medium-sized web agency.

I would be extremely interested in discussing my experience further with you, and how it might fit with your organisation. If you have any roles you believe are a good fit for my experience and skill set, or if you’d just like to discuss future potential opportunities for collaboration, please don’t hesitate to get in touch.

Key Takeaways for Personal Statement vs Cover Letter

Whether you’re writing a personal statement or a cover letter, remember to keep it concise and focused on the role you’re applying for. Use strong verbs and include examples of your achievements, while explaining your career motivations and objectives. Jobseeker offers a wealth of tools to help you craft the perfect job application. Find CV templates to easily create a winning CV. Read CV articles to understand how to make a better impression with employers. You can also access cover letter articles and resources to increase your chances of job application success.

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• Cover Letter Writing Guide - Penn Career Services  - A writing guide on cover letters prepared by Penn Career Services that covers the purpose of cover letters, cover letter etiquette,  
• Job Search Letters - Purdue Online Writing Lab (OWL)  - These OWL resources will help you write job application letters, thank you and follow up letters, as well as effective acceptance and rejection letters. Also included are links to other OWL resources geared for entry-level and skilled labor positions.
• Microsoft Office Templates - Access a wide selection of MS Word templates with formatting for various styles of resumes and cover letters. 

• Skill Sumo Future Proof: How to Craft a Cover letter This video, from Academic Video, will teach you how to craft a cover letter.
• What to Include in the Resume and Cover Letter. From Sage Video, this online tutorial provides tips for developing your resume and for writing cover letters.
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Fall Apple Tree Find and Color the Letter Sheets

Grab these Apple Tree Find and Color the Letter sheets to work on letter recognition and uppercase-to-lowercase letter matching. They are perfect for  alphabet  centers in the fall!

Apple Tree Find and Color the Letter

The amazing thing about these  free printable  find-and-color-the-letter pages is that they can be differentiated for students at various levels.

These apple tree find and color alphabet pages are offered on black-and-white sheets, but there is also a color version. Then, there are printable apple cards with corresponding uppercase letters. I have also included two sets of picture cards with beginning sounds to match each letter.

This allows for  simple differentiation . Students working on letter identification can use the letter cards, and students ready to work on letter sounds and beginning sound isolation can use the picture cards. You can also mix them up and use both. There are many ways to use this resource to work on  phonics  skills!

This activity is perfect for teaching uppercase and lowercase letter recognition with preschool and  kindergarten  students during small groups or independent center times as we head into the new school year.

If you have students who don’t like to color, try this!

Place the apple tree sheets into write-and-wipe pockets or laminate them. Then, give the students a dry-erase marker to cross off the letters they find.

I also included two full-color mats for students to use manipulatives on. Give them snap cubes or alphabet beads to cover the letters on the sheet as they find them.

Setting Up This Fall Alphabet Activity

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Supplies Needed:

• Apple Tree Find and Color the Letter Printables (button to download at the bottom of this post)
• Scissors – to cut out the cards
• Crayons or dry-erase markers
• Alphabet beads  or  snap cubes  (optional)

This activity requires very little prep. Print the pages and cut out the cards. You can also laminate the cards for more durability.

Don’t want to prep the apple letter cards? No problem! Use an alphabet manipulative like letter tiles or letter magnets. If you do that, this activity requires no prep. Just print the mats, and you will be ready to go!

How to Use this Apple Alphabet Letter Recognition Activity

Place the pile of apple letter cards in front of your students. They will pull one card at a time and determine which uppercase letter they see. Then, they will locate the matching lowercase letter on their mat and color it in (or cover it up). They continue drawing cards until all of their letters are colored or covered!

Want to add even more fun to this activity?  Hide the apple cards all over the room and have your students go on an alphabet hunt to find the letters. They will love this fun approach to learning letters, and it’s a great way to get them up and moving while learning!

Thanks to the simple and easy-to-follow steps, many kids can complete this independently, making it ideal for literacy centers or independent morning work. It can also be differentiated for various levels and abilities and modified for children who don’t enjoy coloring.

Grab the free printable apple tree find and color the letter sheets below!

Here are some more apple activities!

Apple Letter Recognition Task Cards

Apple Find and Cover the Letter Mats

Apple Beginning Sounds Mats

Apple Beginning Sounds Write the Room

Editable Apple Word Building Mats

Apple Editable Sight Word Write the Room

Apple Beginning Sounds Matching Mats

Apple Tree Addition to 10 Cards

Apple Count the Room Activity