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How to Write a Strong Personal Statement

• Ruth Gotian
• Ushma S. Neill

A few adjustments can get your application noticed.

Whether applying for a summer internship, a professional development opportunity, such as a Fulbright, an executive MBA program, or a senior leadership development course, a personal statement threads the ideas of your CV, and is longer and has a different tone and purpose than a traditional cover letter. A few adjustments to your personal statement can get your application noticed by the reviewer.

• Make sure you’re writing what they want to hear. Most organizations that offer a fellowship or internship are using the experience as a pipeline: It’s smart to spend 10 weeks and $15,000 on someone before committing five years and $300,000. Rarely are the organizations being charitable or altruistic, so align your stated goals with theirs
• Know when to bury the lead, and when to get to the point. It’s hard to paint a picture and explain your motivations in 200 words, but if you have two pages, give the reader a story arc or ease into your point by setting the scene.
• Recognize that the reviewer will be reading your statement subjectively, meaning you’re being assessed on unknowable criteria. Most people on evaluation committees are reading for whether or not you’re interesting. Stated differently, do they want to go out to dinner with you to hear more? Write it so that the person reading it wants to hear more.
• Address the elephant in the room (if there is one). Maybe your grades weren’t great in core courses, or perhaps you’ve never worked in the field you’re applying to. Make sure to address the deficiency rather than hoping the reader ignores it because they won’t. A few sentences suffice. Deficiencies do not need to be the cornerstone of the application.

At multiple points in your life, you will need to take action to transition from where you are to where you want to be. This process is layered and time-consuming, and getting yourself to stand out among the masses is an arduous but not impossible task. Having a polished resume that explains what you’ve done is the common first step. But, when an application asks for it, a personal statement can add color and depth to your list of accomplishments. It moves you from a one-dimensional indistinguishable candidate to someone with drive, interest, and nuance.

• Ruth Gotian is the chief learning officer and associate professor of education in anesthesiology at Weill Cornell Medicine in New York City, and the author of The Success Factor and Financial Times Guide to Mentoring . She was named the #1 emerging management thinker by Thinkers50. You can access her free list of conversation starters and test your mentoring impact . RuthGotian
• Ushma S. Neill is the Vice President, Scientific Education & Training at Memorial Sloan Kettering Cancer Center in New York City. She runs several summer internships and is involved with the NYC Marshall Scholar Selection Committee. ushmaneill

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Home › University › How To Write A Personal Statement? 10 Tips + Student Questions Answered › How To Start A Personal Statement: Tips & Examples

How To Start A Personal Statement: Tips & Examples

• Published January 20, 2023

We’re regularly asked the question “ how to start a personal statement ”? It’s a challenging task for anybody but worry not as we’re here to help guide you through the process. 

The introduction is the first thing the admissions committee will read. That’s why the first sentence of a personal statement should be a catchy, attention-grabbing hook or story that grabs the reader’s attention and sets up the main point of your essay.

A lacklustre introduction may lose your readers’ interest, preventing them from reading the rest of your personal statement!

But don’t worry, this article will guide you on writing a personal statement introduction, a few examples of opening sentences and how to captivate the admissions tutors. Without further ado, let’s get started.

Top Tip: Leave Your Introduction For Last

You know what they say, the hardest thing to do is  start . So skip the introduction for now and focus on the main body of your personal statement. If you’re not sure what your main content should be, read out how to write a personal statement guide.

After nailing down the main points, you’ll have a concrete idea of how your introduction can captivate the reader and stay relevant to the bulk of the writing. Go ahead and work on the rest of your personal statement.

Come back when you’re finished! And if you’re worried about your conclusion then check out our advice on  personal statement conclusions .

2. Cut To The Chase

You only have  4,000 characters  to sell yourself as an ideal student candidate. Make each character and paragraph count! That means forget about flowery words and directionless statements. When you start your personal statement, explain your motivations for choosing your course in one or two sentences.

Although you will discuss this in-depth in the main body of content, capturing your reader’s attention with a quick overview of why you’re enthusiastic about your chosen course is crucial. That’s why capturing the reader’s attention by jumping straight to the point is key to starting a personal statement.

3. Be Specific

Never give vague details when expressing why you want to pursue your course. “I always wanted to be an engineer since I was a kid,” or “I want to become a doctor because I enjoy science” isn’t advised. 

On that note, if you’re applying to medicine refer to our guide on  how to write a medical personal statement . We suggest being more specific than that, and you can include your academic achievements too. Here are a few suggestions that may help you:

• You witnessed an inspirational figure in your life solve a massive problem with a specific skill set (doctor, engineer, etc.)
• While you were at a charity event, you encountered a problem that kept people in deprivation. By pursuing this course, you’re a part of the solution.
• You’re good at, and you enjoy a specific skill set. The course you’re eyeing puts great emphasis on this particular skill.
• There was a moment in your life when you succeeded in solving a problem. You felt significant by doing so, and you want to keep doing that for the rest of your life (teaching poor children how to read)
• You watched a movie or read a book that ignited your passion for the course. After doing volunteer work or part-time employment related to your course, you’re determined to pursue it.

Craft a sentence or two that encapsulates the core of your “why.” Do this, and your reader will want to read more!

4. Demonstrate Knowledge In Your Chosen Course

An essential element of starting a personal statement is to express why you’re enthusiastic about taking your chosen course. You need to demonstrate that you’re aware of what you’re getting yourself into in the process. Answer any of these prompt questions for inspiration:

• What do you find interesting about the course?
• How do you believe the course will help you achieve your goals?
• How will you use your chosen course to contribute to society?
• What hurdles do you expect to encounter, and how will you handle them?

Decide which of these questions fits best into the main content of your  personal statement . Write your answer in a sentence or two, weave them into your application essay and think about the help you received from your tutors in the past.

5. Ditch The “Since I Was A Child” Line

We’re often asked  what not to put in a personal statement  and “Since I was a child” is a cliche statement that gets thrown around haphazardly. How many students have said this at least once in their personal statements?

Recalling your childhood passions is a weak “why” for pursuing your course. Why? Because the admissions committee is looking for a relevant and up-to-date reason.

When you were little, you had zero knowledge and little enthusiasm to become successful in your field. You had no idea what skillsets you needed or what other options were available to you.

But if you were to cite a recent event in your life that supports your determination to pursue your course, that screams “educated choice” right there. And  that  is what the admission committee is looking for after reading hundreds, if not thousands of introductions.

6. Brainstorm Several Versions Of Your Opening Lines

The desire to get it right the first time paralyses you from starting. So permit yourself to write freely. Write as many versions of your opening lines as possible.

Don’t worry about the grammar, spelling, or character count just yet. Type everything that goes off the top of your head. When you’re done, take a look at your list.

Cross out the ones you dislike, and encircle the ones you think have potential. Then start piecing the puzzle pieces together to check out if the intro lines fit with the rest of your personal statement. 

If you’ve found three potential opening statements, try reading them aloud together with the rest of your personal statement. Do they flow seamlessly into one another? Make the necessary adjustments. Play around with it until you feel you’ve hit the spot.

7. Make Your Opening Statement Error Free

Your opening statement is your hook line. Spelling or grammatical errors at the start discourage your reader from reading further. If you have errors at the beginning, you’ll most likely have them in your main content!

So make sure your English is simple, flawless, and straightforward. Run your personal statement through a tool like Grammarly to weed out most of the errors.

The Hemingway app is also a helpful tool for checking for passive voice and other writing problems. Take advantage of writing assistant tools, especially if you’re a non-native English writer.

8. Read Examples Of Personal Statements

Read as many personal statement examples as you can. Any that captivated you, keep them in your notes. Figure out  why  these statements stood out to you compared to the others. What elements can you place in  your  personal statement?

When reading personal statements that put you off, find out why. What characteristics do they have that elicit a negative reaction from you? List them down, and make sure you avoid them.

After this exercise, you should have a few more ideas about your personal statement introduction.

9. Ask For Feedback

Never underestimate what feedback can give you. Ask your family, friends, and acquaintances about your opening statement. Does your personality shine through? Is it straight to the point? Does it flow smoothly with the main content of your personal statement?

Listen to what they have to say. Jot down important points. You’ll need their feedback to get a second opinion on whether it works for you or not.

10. Give Yourself Time

Your chosen career depends on your college education. And a first crucial step is to convince the admission committee you’re worth accepting into your university. You have to give your personal statement your best shot. Give yourself enough time to brainstorm and think everything over.

You can’t finish a complete,  well-written personal statement  in a week. Much less overnight!

So make sure you set aside enough time to put your best foot forward. After finishing a complete draft of your personal statement, put it down. Forget about it for a few days. Then come back and reread it.

With a fresh set of eyes, you’ll notice details you may not have seen before! Revise as much as you need.

Do I Need To Write An Introduction For A Personal Statement?

Yes, we recommend writing an introduction for your personal statement as it provides context to the rest of your writing. The introduction is an opportunity to make a good first impression and capture the university admissions officer’s attention.

What is a good opening sentence for a personal statement?

Here are some examples of a good opening sentence for a captivating introduction. Note how it ties into the university degree almost straight away with first-hand experience:

• “Growing up in a small town with limited resources sparked my curiosity and drive to pursue higher education and make a positive impact in my community.”
• “From a young age, I have been fascinated by the intricacies of the human mind and the power of psychology to improve people’s lives.”
• “As a first-generation college student, I am determined to break barriers and pave the way for future generations through a career in law.”
• “My passion for sustainable design was ignited by a volunteer trip to a developing country, where I witnessed the devastating effects of environmental degradation firsthand.”
• “A chance encounter with a blind person and their guide dog inspired me to pursue a career in veterinary medicine, with the goal of improving the lives of animals and their human companions.”

Please do NOT use these in your personal statements, use these to guide you on how you want to start your personal statement.

Can You Open Your Personal Statement With A Quote?

It is a risky move to open your personal statement with a quote and can come across as clichéd or insincere to the university admission officers. However, there are rare occasions when it can work, just make sure the quote relates to your degree and experience you’re writing about.

Get Ready To Write Your Personal Statement

How does one start a captivating personal statement? Take the time to think about what makes an effective introduction.

Read examples of personal statements from other students to glean ideas for how yours might stand out. Once you have read through some good ones, they should be more than just two or three!–look closely at what elements made them so successful. 

Then try applying those same principles on how to start a personal statement! Don’t forget to bookmark this post for future reference.

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How to Write a Resume Personal Statement

What is a resume personal statement?

A resume personal statement expresses who you are, where you’ve been, and sometimes where you plan to go next right at the top of your resume.

Everyone has different circumstances, so the personal statement helps to orient a potential future boss in terms of what they are about to read in the resume. Think about what you would like to share that matters to you. This space is particularly useful if you are changing industries , coming back in to the employment market or looking for a promotion. Your shop window starts here. The personal statement may be the only thing than an employer reads.

The resume personal statement hooks in a reader, influencing them to read more. So, how do you write a resume personal statement that is both natural and grabs an employer’s attention? Offer them a brief insight into who you are and why you would be a fantastic hire. So what do you write in a personal statement for a job?

This guide will cover:

• The basic formatting of a personal statement: How to tailor your personal statement to give you a competitive advantage
• Personal statement examples you should (and shouldn’t) use
• Practical steps for getting started on your resume personal statement

The personal statement format

The personal statement is a short paragraph that sits right below your contact information at the top of a resume . It sums up your experience, goals and skills with confidence. Think of your resume’s personal statement like an extended tagline for your career. A resume personal statement should include:

• Between 50 and 200 words in 3 - 4 sentences
• Your title or function, for example “Junior developer” or “Passionate hospitality manager”
• An opening hook
• Soft skills and hard skills
• Impressive facts and stats
• Your short and/or long-term goals
• Job-specific slant for the position you’re applying to

This may seem like a lot to cram into 200 words but perfecting your elevator pitch shows that you have a firm grasp of why your experience, goals, and skills make you the perfect fit for the job. Go all out to make this as fitting for each role as possible. Too often candidates come up with what they see as the perfect introduction to them and forget about how a hiring manager for each specific role might read it. Be flexible with the personal statement. It might not present the very best version of you - it should present the best version of you for this particular role.

This brief introduction is only a short piece of text, it is not disruptive and in many cases even serves as a welcome addition to what is otherwise a dry and impersonal document. It should be clear to you by now how we feel about the personal statement: Include it, especially because it allows you that bit of creativity that may make all the difference. Adopt a conversational tone and consider using the first person for these few lines. Third person (past tense) is standard for resumes, but if you want to go personal, this is where to do it.

How do I start my personal statement? How do you not start a personal statement? Even with a personal statement of 3-4 lines, sometimes the first sentence is the hardest. Even the first few words can have a disproportionate effect on how your personal statement is viewed. Your starting "hook" should make your fit with the role clear and specific. Use an example that is as unique to you as possible - you have to make your future employer sit up and pay attention. The first word of your personal statement should never be "I" - a great resume explores the potential of a common partnership and should not be a uni-directional monologue.

Align your resume’s personal statement with the job description

The hiring manager delicately chose every word in their job description. Gather clues from its tone, which skills they highlight, and any hints that point toward their dream employee. One of the top resume tips from HR managers is to include relevant keywords specific to the job posting itself as well as the actual wording of the job title .

What would this job description look like in 3 - 4 sentences? What keywords, skills, and tone would the job description have?

While still sticking to the facts about who you are and your experiences, your resume personal statement should highlight as many similarities with the job description as possible. When the hiring manager reads the first few sentences in your resume, they feel like you are exactly the person they were describing when they wrote the job description.

Position of the personal statement

Recruiters still prefer to see a candidate's personal details at the top (or running along a column on either side) of the resumes that cross their desk. This allows them to quickly search through the resumes that Applicant Tracking Systems have sorted into their virtual “yes” pile. You do not want your (relatively modern) personal statement to get in the way of this tradition. 

The best place to put your statement is after your personal details (if they are at the top) and before your employment history section. Remember that the length of your resume is important. If you have already been very selective and cannot possibly leave out any more information and if adding your personal statement means your resume spills over onto a third page, you may consider not including your statement for the position in question. This ensures you comply with the unwritten rule that a resume should not be longer than two pages.

What is a good personal statement length? 200 words is the maximum suggested length, but if you go with one powerful sentence that you want the hiring manager to remember for the rest of the interview process, then why not? Less is more, but you have to be confident in your application to go with this option.

Plan to write your resume personal statement last

Instead of getting stuck at the beginning trying to write the perfect statement, skip this section and jump right into your employment history first. Once you’ve added your relevant work experiences , take a look at your keywords, phrases and skills from your past positions.

Your complete work history and the job description for the job you want are the foundations for your personal statement. By writing your resume personal statement last, it should be easier to get started once you have the right inspiration.

It might be the case that you leave a certain number of lines for the personal statement on your resume and write an individual statement for each role. You will often have a public version of your resume that is accessible on job boards (etc), so there should still be an "ideal" personal statement version.

How do I write a resume from scratch? While it is good advice to write the resume personal statement after your have written the resume itself (giving your brain a chance to ponder your true highlights), starting writing a resume is a mammoth task in itself. There are many useful pieces of advice when sitting down to write a resume, but for me, the key is to think about the reflecting the combination of what you are good at, what you enjoy and how those things will contribute to the direction of your career. For sure, be honest about your experience, but there has to be a creative flavour of ensuring that your past adequately reflects where you want to go.

Check out resume personal statement examples

Before you dive into writing, get a sense for different rhythms and layouts by checking these resume personal statement examples. How do you write a good personal statement?

Let's start with the basics. Since every person is unique, all personal statements should be unique too. You should, therefore, resist the urge to (largely) copy someone else's existing statement. This is the only spot on your resume to let your voice be heard, so try to write something that would prompt a friend to exclaim, “That sounds like something you’d say!” while, of course, keeping it professional.

Example. Innovative Executive Assistant with 10+ years of experience with global financial firm assisting a team of three C-Level directors. Expertly coordinate travel, manage large-scale expense reports, and streamline communication and calendars across departments..Seeking an Executive Assistant role with the Resume.io team to expand my office management career and thrive in an environment that requires independent problem-solving skills and focus under short deadlines.

The example above does the following things:

• States their title in the first sentence
• Includes specifics such as team size and duties
• Succinctly sums up major responsibilities and skills
• Highlights hard skills —experience arranging travel and expense reports—as well as soft skills —grace under pressure, attention to detail and communication.
• Specifically tailors the final statement with the company and/or job description

Here are a few more resume personal statement examples:

Experienced Digital Marketing Manager with five years of expertise in heading up a global firm. Increased inbound leads by 500% and raised online sales from 100,000 annually to over 2 million in a three-year period. Looking to grow career by applying skills to the Resume.io marketing team.

Straight to the point and accomplishment focused, without the use of “I”. Now let’s look at a less effective example:

I have worked as a Digital Marketing Manager for five years. During this time I have been an important and hard-working member of the team and showed my ability to work under pressure to deliver on company targets. I am looking to bring my skills to a new role in digital marketing.

Generic and ignores accomplishments. Also, too many uses of “I” in a passive voice.

Next is an example of a personal statement that focuses more on career objectives . A career objective can be used as a way to get across your skills and experience, without the personal bit. It’s a good option if you’re an entry-level candidate or college graduate without a lot of experience in the industry you’re applying for. The idea is, because you don’t have the relevant experience to talk about, you pull skills and experience from other areas of your resume so you can show you have what it takes.

Keep your career objective brief — 2-3 sentences max — following the same rules as the personal statement.

Content writer with three years' experience in a large e-commerce company. Delivered content that grew brand social presence to over 700,000 across three channels and improved email open rates by 48%. Looking to further career by joining the Resume.io as an SEO Executive.

See how it uses transferable skills? Combining these with numbers makes them all the more impressive.

And a less effective resume personal statement example:

I am a content writer looking to secure a role as an SEO Executive. While I have no experience in this field and am a dedicated individual and a keen learner. My enjoyment of how search engines work will help me excel in your company.

There’s not enough here to capture attention and it doesn’t sell transferable skills. Whichever type of opening statement you go for, if you have numbers to show, make them count.

Writing your personal profile resume

Always write the first draft of a personal profile resume without editing. Don’t worry about length or word choice in the first pass. Brag about yourself, be proud of your accomplishments , and add in all of your most impressive stats.

Some of the best writing happens without editing too soon, so don’t worry about sounding over the top or egotistical, that’s what editing your personal profile resume is for. If the goal is to get 3 - 4 perfect sentences, it’s likely your first draft will be closer to 6 - 8, maybe even longer. Then consider which parts are closest to helping you get the job and cull the rest. It might seem brutal, but brevity is critical at the top of your personal profile.

Polish your personal statement and experiment

Once you’ve narrowed your focus, use the following questions to help you review your work and edit your statement:

Is my first sentence clear and concise? The opening line should state your position and use strong, enthusiastic language to hook in the reader. It often includes years of experience as well.

Is it direct opposed to passive? A strong sense of self comes through in a personal statement. Instead of sentences that begin with “I believe I am…” or “I enjoy…” be bold. Get right to the point and take ownership of your skills .

Does it include objective information? For this one, try to get inside the hiring manager’s mind. If you were filling this role, what boxes would you need to check off? The second and third sentence often include specific skills, facts or figures to support this need.

Does it read naturally? Even with all these specifics, the statement should still be easy to understand and have a natural rhythm when read aloud. Cut out any jargon that acts as filler or that changes your tone. Formality may vary from company to company, but personal statements should always reflect the type of employee or person you are.

What are three tips for writing a personal statement?

• Make sure that your personality comes across in the writing.
• Quantify any accomplishments and include financials where possible.
• If you are at a moment of career change, don't fail to mention your goals.

Common mistakes in personal statements

When writing your personal statement, beware of platitudes. These are clichéd expressions that have become meaningless from overuse. They induce recruiters to roll their eyes and move on to the next candidate. Think of such terms as “an administrative jack-of-all-trades” or “a cog in the wheel’ and being ready for a “new challenge.”  Definitely avoid this list of human resources’ most hated resume phrases. 

Try to be original in your choice of words and ask a friend or family member to take a critical look at your personal statement when you are done. By the way, you should always have someone proofread your entire resume when you think you are ready to send it.

Some people call their personal statements " resume objectives ." This is something else entirely. A resume objective is required when a candidate needs to project their hopes for their next role that differe from their previous experience a little. This objective can then be used to outline the motivations behind a career change and is also common with early-career professionals. 

Does a personal statement need a title? Some resume templates might call the opening statement a summary and others may exclude a description entirely. Either option is fine as employers are conditioned to expect a few lines at the to of a resume to serve as a headline for your job application.

What do employers expect from your resume opening statement?

Sometimes it is useful to consider job seeking activity from the point of view of the end hiring managers. External recruiters are important people to impress, but it is the employers that will be making the ultimate hiring decision. They will be reading lots of resumes, so what would they want to read in your resume opening statement?

• They will want the resume opening statement to be written for them. When you are on the hunt for a new member of your professional family, an intensely personal connection is vital from the first lines.
• They will expect a quantifiable context to your resume opening statement. Impressive words come easily when you really need a job, but backing them up with numbers to demonstrate their scale is less simple.
• They will expect to be impressed. If you cannot impress a specific employer for a specific role with the first lines of your resume, then the role is almost certainly not for you. Nothing to shout about? Move on.

Key takeaways

Think of your CV personal statement as the first 2 minutes of an interview—whether on the phone or in person. The HR manager asks you to “tell me a little about yourself,” and you have a quick minute to set the tone for the rest of the conversation. Similarly, the CV personal statement should include:

• A natural, yet professional CV tone that reflects your personality
• The top reasons your experience makes you a unique fit for this position
• Why this role aligns with your career plans
• Facts and data on your CV that back up your earlier points

Crafting a personal statement for each role will cause some serious thought. What is your essential fit for the role that will make a hiring manager sit up and think "wow, I need to have them on my team?" What would you want to read if you were in their shoes. You will definitely have lots to say, but keep it simple and powerful.

One more good CV statement example:

Expert SEO copywriter with a decade of B2C and B2B experience across three industries. Versatile in writing social, website and long-form copy to convey each brand’s unique tone and message. I cultivated 15 new clients in two years and grew readership by over 200%. I am now seeking to expand my editing and content creation expertise in a Marketing Manager position.

Once you’ve mastered writing your CV personal statement, this clear sense of who you are and what you want will prepare you to pitch yourself during interviews.

How To Write a Personal Statement That Stands Out

Table of contents

Laura Jane Bradbury

A personal statement is a chance to highlight your unique qualities, skills, and experiences, all while showcasing your personality.

But whether you're applying for university, a job, or funding, it can be daunting to write about yourself. To increase your chances of getting accepted, it's important to know how to create an effective personal statement.

In my six years as a copywriter, I’ve written many personal statements that get results. In this article, I’ll guide you through what to include, what to avoid, and how to tailor a personal statement based on your application type.

Key Takeaways

• A personal statement is an opportunity to share your unique qualities, experiences, and skills.
• It should always relate to the course, job, or funding you are applying for.
• Include accomplishments and experiences that demonstrate how suited you are to the position or course you are applying for.
• Use clear and simple language to ensure your points are understood.

Your personal statement should be concise and demonstrate how you fit the position or opportunity you’re applying for. It’s important to keep information relevant, rather than listing all of your skills and accomplishments.

Follow these steps to accurately write and tailor your statement.

Understand your prompt

Before you start, make sure you understand what's expected of you. Are there specific instructions, keywords, or phrases that stand out in your prompt? Read through it thoroughly and note the requirements. You can then brainstorm ideas for each point.

Let's say I'm applying for a university journalism course. I've been asked to write a statement that shares why I'm interested and why I would be a good fit. I can use columns to plan my content:

Putting your ideas together first makes it easier to stay on track. Otherwise, you might lose focus and include irrelevant information. 

Show, don't just tell

Once you’ve listed your experiences, skills, and accomplishments, consider how you can demonstrate them with examples. Take a look at the list you created during the previous exercise and organize your points so you have clear examples and proof.

This technique helps you demonstrate your experiences and how they tie in with your application.

When telling anecdotes, use engaging stories that demonstrate your skills. For instance, a story about how I handled a fast-paced news internship proves I work well under pressure. 

Start strong

Recruiters, application tutors, and funders read lots of personal statements. You can make yours stand out with an engaging introduction.

Examples of a strong opening include:

A meaningful statistic

This draws readers in and increases credibility: 

"Communication is the key to marketing success, according to Business Marketing News. With five years of experience communicating and delivering campaigns to global clients, I have the skills and passion to add value to your team."

A personal story

Anecdotes connect the reader with the author’s real-life experience: 

"My first exposure to microbiology was during my time as a research assistant for a microbiologist. I was fascinated by the complex and intricate processes within cells."

An alarming statement

This piques the reader’s interest by making an issue seem urgent:  

“ The fashion industry churns out clothes at an alarming rate, causing mass production of synthetic fibers and harsh chemicals which have a detrimental impact on the planet. Funding my sustainability initiative is vital to mitigating this environmental impact." 

Avoid cliches such as "From a young age, I have always loved...." and "For as long as I can remember, I have had a passion for..."

Pro tip: Use Wordtune Editor 's Shorten feature to cut unnecessary fluff and make your intro sharper. Simply type in your sentence and click Shorten to receive suggestions.

Get Wordtune for free > Get Wordtune for free >

Admission committees and employers appreciate sincerity and authenticity. While it may be tempting, avoid exaggeration. You can better emphasize your skills and personality by being honest. For instance, rather than claiming I read every type of newspaper in my journalism application, I can focus on my dedication to reading The New York Times.

Your writing style should also feel genuine. Instead of trying to impress with complex language and fancy words, keep sentences simple and direct . This makes them more effective because they’re easier to read. 

Address weaknesses

Addressing weaknesses can show your willingness to confront challenges. It also gives you a chance to share efforts you have made for improvement. When explaining a weakness, exclude excuses.

Instead of saying "I didn't achieve my expected grades due to work commitments impacting my studies," try “While I didn't achieve my expected grades, I am now working with a tutor to help me understand my weak areas so I can succeed in your program.”

Wordtune’s Spices feature can help you develop counterarguments to weaknesses. In the Editor, highlight your text, click on Spices, and then Counterargument . Here’s an example:

Using Wordtune’s suggestion, I can highlight my eagerness to learn and provide examples to support my argument.

Highlight achievements

This is your chance to shine! A personal statement should highlight your best qualities — provided they relate to your prompt.

Ask yourself:

• What are your skills and strengths? Identify both academic and non-academic abilities such as critical thinking, problem-solving, and teamwork.
• What challenges have you faced? Reflect on how you have overcome significant challenges and how these experiences have helped you grow. For example, completing a course, learning a new language, or starting a business.
• What are your unique selling points? Consider what sets you apart from other applicants. For example, you may have a unique set of technical skills or experience learning in a different country.
• How have your achievements shaped your goals and aspirations? Sharing your goals shows that you think long-term and have taken the time to make sure you’re applying for the right opportunity.

Connect with the institution or company

Tailor your statement to the specific institution or company you're applying to — this shows you understand their values and have carefully considered where you want to seek opportunities.

To do this, head to the company or institution’s website and look for the About page. Many organizations include a mission statement on this page that conveys its purpose and values.

For example, universities often include their values under “Community” or “Student Life” sections. Here, Princeton University’s “In Service of Humanity” section highlights how they value using education to benefit society. Applicants can engage with this by explaining how they interact with their communities and seek to use their education to help others.

You can also research a company or institution’s social media. Look for similarities — maybe you both prioritize collaboration or think outside the box. Draw upon this in your personal statement. 

End with a strong conclusion

A strong conclusion is clear, concise, and leaves a lasting impression. Use these three steps:

• Summarize the main points of your statement. For example, “My experience volunteering for the school newspaper, along with my communication skills and enthusiasm for writing, make me an ideal student for your university."
• Discuss your future . Share your future ambitions to remind the reader that you’ve carefully considered how the opportunity fits into your plans.
• Include a closing statement. End on a positive note and offer the reader a final explanation for why you would be a great match. For instance, “Thank you for reviewing my statement. I am confident my skills and experience align with the role and your company culture.”

Tip: Learn more about writing an effective conclusion with our handy guide . 

Different types of personal statements

Now you know how to write a personal statement, let’s look at what to focus on depending on your application type.

The length of your personal statement will vary depending on the type. Generally, it should be around 500 words to 650 words . However, a university application is often longer than a statement for a job, so it’s vital to determine what is expected of you from the beginning.

Whatever the length, it’s important to remove and edit content fluff , including any repetition or copy that does not relate to your prompt.

Personal statement checklist

Use this checklist to ensure that your statement includes: 

• An engaging introduction.
• Clear examples of your experiences, skills, and expertise. 
• A commitment to improvement, if required.
• Any applicable achievements. 
• A direct connection to the company or institution’s values.
• A strong conclusion that summarizes information without adding new content.
• Authentic, simple language.

Personal statements are an opportunity to delve deeper and share who you are beyond your grades or resume experience. Demonstrate your ability with anecdotes and examples, address any weaknesses, and remember to use genuine and simple language. This is your place to shine, so follow our tips while displaying your unique personality, and you’ll be sure to stand out from the crowd.

Want to get started and create a powerful introduction? Read our step-by-step guide .

What is the difference between a cover letter and a personal statement?

A cover letter expresses your interest in a position and introduces you to an employer. It’s typically shorter and focuses on your qualifications, skills, and experience for a particular role. A personal statement, however, is common for a job, internship, funding, or university application. It explores your background, goals, and aspirations, as well as your skills and experience.

What is the purpose of a personal statement?

A personal statement is an opportunity to stand out by detailing your background, experiences, and aspirations. It should explain why you are interested in and a good match for the company or institution you are applying to.

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Example of a personal statement for a business degree  .

A business degree personal statement has a big impact on your chances of getting admitted to your desired University.

While grades and UCAS points are an important part of your application, indicating intellectual or academic strength, personal statements are how you demonstrate your character and extracurricular experience.

A personal statement shows your academic achievements in addition to providing context and insight into your passion and goals for business studies. Admissions committees want to know the value you can bring to the university - a personal statement helps them to better determine this.  

This guide will help you write a comprehensive and effective personal statement - one that complements your academic scores with a clear description of your unique talents, experience, ambitions and goals. 

The Structure of a Good Personal Statement

A good business degree personal statement should have a clear and logical structure.

Typically you would want to include the following sections…

Introduction:

• Your motivation for pursuing a business degree.
• Your reason for choosing this course at this university.

Skills and Achievements:

• Key traits and characteristics.
• Your academic accomplishments.
• Any business-related extracurriculars and leadership roles.

Your Business Experiences:

• Work shadow programs, Internships, group projects, or roles that highlight your relevant skills and learning inside or outside of the classroom.
• Key contributions and takeaways from each experience.

Closing Statement:

• Reiteration of your passion and suitability for the course.
• Vision for your future in business.

1. The Introduction: Crafting the Opener

The introduction of your personal statement sets the tone. It's where you explain 'why' you want to study a business degree. The opening lines are important because they capture the admissions committee's attention.

Clarity: Begin with a clear, concise statement about your desire to study business. This could stem from a lifelong fascination, a transformative experience, or a future goal you're aiming for. Explain briefly why you’re interested in this particular course at this particular University.

Personal Touch: Share a personal anecdote or experience that ignited your passion for business. Did a specific event or individual inspire you? Elaborate briefly, connecting it to your broader aspirations.

Forward-looking: Highlight where you envision a business degree taking you. Are you looking to drive innovation in a particular sector? Maybe you aspire to be a future leader in sustainable business practices?

Concise: Keep it short and impactful. Avoid meandering or generic statements. Be genuine about your motivation, ensuring it's specific to your aspirations. Any personal anecdotes should be concise and punchy - to the point.

Your introduction should come across sincerely. It should set the tone by offering a short description of your past inspirations and future ambitions in the realm of business.

2. Skills and Achievements

It’s important to effectively showcase your skills and achievements. Here's how to strategically highlight them:

Traits: Begin by pinpointing key character traits that support and emphasise your suitability for a business course. Are you a decisive problem solver? Perhaps you excel at analytical thinking or demonstrate resilience in the face of challenges. 

Identify your strongest relevant attributes and share them to paint a picture of the potential you can bring to the course. Committees are always looking to find candidates who have traits that will make them good business students and future industry leaders.

Academic: Reference all relevant courses or subjects that align with the courses you're applying to. Did you ace your 'Business Studies'? Why did you settle on the subjects and courses you chose at school? Perhaps you were involved in an olympiad? Make sure to mention any honours or accolades, or academic activities that showcase your academic ability and past performance. 

Academic excellence is always worth mentioning, even in school subjects you might feel are unrelated to business. Bear in mind that ‘business’ is vast, complicated, and ever-changing. It is difficult to predict what knowledge and skills might become critically important to business activity in the future. So, share your academic strengths and interests, whatever they may be. 

Activities: Beyond the classroom. Business schools value real-world engagement, leadership, and teamwork experience . Did you take part in any societies? Did you play a leadership role? Or partake in a notable entrepreneurship competition? Emphasise any leadership roles or participation in business-centric events. These experiences underscore your passion and hands-on involvement in the world of business.

3. Relevant Experience & Roles

A University admissions committee won’t expect you to have started your career already. But they will greatly value any extracurricular initiative. If you have been involved in any entrepreneurial, leadership, or management roles at school, then mention them. If you are a mature student, and have been in the workforce for some time, use any relevant work experience.

Internships or Work Experience: Were you part of an internship or work shadow programme? If so, then it would be excellent to mention how you actively participated in a formal business environment. Describe what business you were a part of, what you did, and what you learned from the experience. Perhaps that experience taught you skills? Any exposure to a business environment is valuable.

Projects & Working as Part of a Team: Perhaps you spearheaded a project at school? Working effectively in a team is a highly valued skill. If you can showcase any team experience that will definitely stand in your favour. Highlight the challenges that you faced, how you resolved them, and show what you learned from your experience working with a group of people. 

Roles: Did you assume any significant roles at school or in a business setting outside of school? Outline your responsibilities, the impact you made, and the insights you gleaned from both your successes and failures. This demonstrates not just your capability to understand a role and its responsibilities, but also your adaptability in changing challenging circumstances. 

If you felt you learned from an unsuccessful project where you had an important role, then share what you might do differently - what you learned. The ability to learn from past ‘failures’ is an extremely desirable trait that admissions committees will value highly.

For each experience, focus on the value you added and the lessons you learned. This will give admissions committees a clear picture of your practical abilities and your potential contribution to their course.

4. Closing Statement: A Strong Impression

Your closing remarks are crucial. They should leave the admissions committee with a good impression and reinforce your fit for the course.

Reiterate Passion: Briefly touch upon the core reasons driving your interest in business, consolidating what you've shared throughout your statement. Perhaps you're motivated by the challenges and opportunities of the evolving business landscape, or you're dedicated to making a positive impact in a specific sector.

Your fit for the Degree: Highlight your alignment with the specific business degree courses to which you're applying. Have you been particularly impressed by their focus on entrepreneurship or their reputation for fostering global leaders? Express how their unique offerings align with your aspirations.

Your Future Vision: Provide a glimpse into your future. Post-degree, where do you see yourself? Leading a startup? Championing sustainable practices in a multinational? Use this chance to project your potential contributions to the business world, showcasing ambition and forward-thinking.

Gratitude and Openness: Express appreciation for considering your application. Showcase your openness to further discussions, signalling your enthusiasm and readiness to engage with the institution.

End on a strong note, ensuring your closing words echo your dedication, clarity of vision, and the unique value you'll bring to the institution. 

Tips & Advice: Helpful Hints to Strengthen Your Personal Statement

Your personal statement is a reflection of your journey, aspirations, and suitability for the business degree. Keep these tips in mind for a standout submission:

• Authenticity: Always be genuine. While it's essential to present your best self, resist the urge to embellish or overstate. Authentic experiences resonate more than grand exaggerations.
• Clarity: Opt for clear, concise language. Admissions committees appreciate directness over dense jargon. Let your true voice shine through.
• Examples: Don't just state; demonstrate. If you claim to be a problem-solver, illustrate with an instance where you tackled a challenge head-on.
• Tailoring: Beyond expressing your passion for business, pinpoint why this specific degree aligns with your goals. Is it their renowned faculty, innovative curriculum, or alumni network?
• Review: Never underestimate the value of proofreading. Ensure your statement is free from errors, reads smoothly, and truly represents you. It also often pays to get someone else to read it and give you constructive feedback.

We hope this guide will help you to create the best personal business degree statement that you can. Best of luck with your applications going forward.

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The best statements tend to be genuine and specific from the very start. You'll be on the right track if you show your enthusiasm for the subject or course, your understanding of it, and what you want to achieve.

Admissions tutors – the people who read and score your personal statement – say don’t get stressed about trying to think of a ‘killer opening’. Discover the advice below and take your time to think about how best to introduce yourself.

Liz Bryan: HE Coordinator and Careers Advisor, Queen Elizabeth Sixth Form College

Preparing to write your personal statement.

Start by making some notes . The personal statement allows admissions tutors to form a picture of who you are. So, for the opener, think about writing down things, such as:

• why you’re a good candidate
• your motivations
• what brings you to this course

If you’re applying for multiple courses , think about how your skills, academic interests, and the way you think are relevant to all the courses you've chosen.

Top tips on how to write your statement opener

We spoke to admissions tutors at unis and colleges – read on for their tips.

1. Don't begin with the overkill opening

Try not to overthink the opening sentence. You need to engage the reader with your relevant thoughts and ideas, but not go overboard .

Tutors said: ‘The opening is your chance to introduce yourself, to explain your motivation for studying the course and to demonstrate your understanding of it. The best personal statements get to the point quickly. Go straight in. What excites you about the course and why do you want to learn about it more?’

Be succinct and draw the reader in, but not with a gimmick. This isn't the X Factor. Admissions tutor

2. Write about why you want to study that course

Think about why you want to study the course and how you can demonstrate this in your written statement :

’Your interest in the course is the biggest thing. Start with a short sentence that captures the reason why you’re interested in studying the area you’re applying for and that communicates your enthusiasm for it. Don't waffle or say you want to study something just because it's interesting. Explain what you find interesting about it.’

It's much better to engage us with something interesting, relevant, specific and current in your opening line… Start with what's inspiring you now, not what inspired you when you were six. Admissions tutor

3. Avoid cliches

Try to avoid cliches and the most obvious opening sentences so you stand out from the very first line . UCAS publishes a list of common opening lines each year. Here are just some overused phrases to avoid using in your personal statement:

• From a young age…      
• For as long as I can remember…
• I am applying for this course because…
• I have always been interested in…
• Throughout my life I have always enjoyed…

And try not to use quotes . Quotations are top of the list of admissions tutors' pet hates.

4. Maybe don't begin at the start?

’Concentrate on the main content of your statement and write the introduction last. I think the opening line is the hardest one to write, so I often say leave it until the end and just try and get something down on paper.’

It may be easier to get on with writing the main content of your statement and coming back to the introduction afterwards –that way you will also know what you’re introducing.

I often advise applicants to start with paragraph two, where you get into why you want to study the course. That's what we're really interested in. Admissions tutor

The personal statement tool image

Don’t be tempted to copy or share your statement.

UCAS scans all personal statements through a similarity detection system to compare them with previous statements.

Any similarity greater than 30% will be flagged and we'll inform the universities and colleges to which you have applied. 

Find out more

Joseph bolton: year 2 history& politics student, university of liverpool.

• Do talk about you and your enthusiasm for the subject from the very start.
• Do be specific. Explain what you want to study and why in the first two sentences.
• Do come back to the opening sentences if you can’t think what to write straightaway.
• Don’t waste time trying to think of a catchy opening.
• Don't waffle – simply explain what you find interesting about the subject and show that you know what you are applying for.
• Don't rely on someone else's words. It's your statement after all – they want to know what you think.

One final thought

Think about making a link between your opening sentence and closing paragraph – a technique sometimes called the 'necklace approach’.

You can reinforce what you said at the start or add an extra dimension. For example, if you started with an interesting line about what’s currently motivating you to study your chosen degree course, you could link back to it at the end, perhaps with something about why you’d love to study this further at uni.

Need more advice?

• Struggling with the conclusion to your personal statement? Read our guide on how to finish your statement the right way .
• Read more dos and don’ts when writing your personal statement . 
• Discover what to include in your personal statement .
• Start your opening sentences with our personal statement builder now.

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Writing a Business Personal Statement: 7 Steps to a Stand-Out Application for Your Students

James is senior content marketing manager at BridgeU. He writes and directs content for BridgeU's university partners and our community of international schools

• Answer the fundamental question of a business personal statement
• Sell their suitability in their business personal statement
• Identify relevant experiences to include in the business personal statement
• Identify the areas of business that most interest them
• Think about what they want to learn next
• Come up with a compelling structure for the business personal statement
• Create the business personal statement

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Business subjects are some of the most popular around the world, meaning competition is stiff! Help your students secure top spots with these 7 steps for writing business personal statements.

The business personal statement is probably something you’ve contended with a lot as a university counsellor. After all, business and its related subjects are some of the most  popular degree subjects  and  majors  in the world!

But writing a personal statement for business can be tricky. It’s a subject that requires a diverse blend of skills. Students need to be mathematical, analytical and logical, but also have entrepreneurial spirit and creative flair. Strong leadership and communication skills are often at play, too, particularly for degrees focused on management.

So how can you ensure students’ personal statements hit all these criteria, capture who they are  and  make them stand out from an ever-growing crowd of applicants? All while keeping to the personal statement’s notoriously tight limit of just 4000 characters?

Don’t worry, we’ve got you covered. We’ve created a clear 7-step process for writing a business personal statement. By the end, students will have a memorable, impactful and totally personalised essay!

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Learn how BridgeU can help students research a wider range of vocational courses.

Step 1: Answer the fundamental question of a business personal statement

The first step is perhaps the most important: interrogating  why  they want to study business.

The strongest personal statements showcase a well-rounded interest in business. Therefore, it’s a good idea to suggest that your students jot down some motivations in each of these categories:

• Intellectual
• Professional

Another helpful technique is thinking about how they chose which universities and courses to apply to. Different countries and even universities structure business degrees differently, and have different focuses, specialisations, approaches… So what factors did your students use to narrow down their options? What do their top courses have in common – and why?

These questions can uncover the nuances of what they’re looking for in the degree, and what they’re hoping to get out of it. And that makes a compelling business personal statement!

We want… a personal insight into the applicant, something that goes over and above their academic achievements and includes their motivations, their ambitions, how they chose their university course, what they feel they could contribute to our community, and what it is they seek from their university experience.” Dr Trevor Bolton:  Pro Vice Chancellor & Dean Of International Business School, Anglia Ruskin University

Step 2: Sell their suitability in their business personal statement

Once they’ve drafted ideas about  why  they want to study business, encourage your students to think about why they  should .

Here, too, you can add structure to their ideas using handy categories.

1. Their personality and characteristics

Students should keep in mind that a business personal statement – like any other – needs to reflect who they are.

What is it about their personality that’s well-suited to studying business? How does this match their career goals? Which characteristics set them up for success at university?

2. Their skills and interests

Universities want to see a curiosity that takes students beyond the curriculum, and the relevant skills that their curiosity has developed. 

Are they maths wizards? Do they have an eye for investment? Have they helped their parents file their taxes? Do they have an in-depth knowledge of a particular economic paradigm?

Some other topics and areas to include:

• Recent news stories that have caught their attention
• Business-related blogs or publications they follow
• Related podcasts they listen to
• Lectures they’ve attended
• Public figures who inspire them

Step 3: Identify relevant experiences to include in the business personal statement

As business is a vocational pathway with infinite real-world applications, universities want to see that students have engaged with ideas and practices outside the classroom, and that their passion has driven real action.

So here are some things to consider:

• Work experiences/placements
• Extracurricular activities
• Extended projects
• Summer school  or other courses
• A passion project they’ve pursued outside school (e.g. an online homemade candle shop, a business blog)

For some extra inspiration, check out this video of Melissa talking at one of our student events about choosing experiences for her business personal statement!

Above all, students need to think deeply about each experience. They shouldn’t just write  what  they did. Instead, have them think about why they decided to do it, and what they learned. Again, this will offer a better indication of who they are, and show that they’re insightful, interested and introspective.

And to give their business personal statement that extra pzazz, see if students can link some of their experiences to current affairs or real-life examples in the business world!

Choosing experiences and skills for a business personal statement

We know that your students probably have a veritable cornucopia of experiences and skills to draw from. To help you narrow them down to that 4000 character limit, here are some of the qualities that admissions tutors look for in business personal statements.

• Enthusiasm and curiosity for the subject
• Initiative and innovation
• Individuality and personality
• Independent learning
• Problem-solving
• Setting and hitting goals
• Communication
• Quantitative skills
• Essay-writing skills
• Entrepreneurship
• A global mindset

[In business applicants, we look for] the abilities to think and work independently, follow complex lines of reasoning, demonstrate logical thought processes, solve problems and communicate accurately and succinctly” Will Breare-Hall:  Student recruitment and study abroad manager

Choosing Experiences for a Business Personal Statement

Step 4: identify the areas of business that most interest them.

For such a competitive and broad subject, simply being passionate is not enough to stand out. Students need to show a thoughtful, individual and developed interest.

Have students write down the topics, classes, projects or sources that have really captivated them in the course of their studies. It doesn’t have to be in a dedicated business class – universities know lots of students don’t have the chance to study business before university!

But they’ve likely encountered economic arguments in history or politics, or practical applications of maths techniques, or theories of occupational psychology… There are all kinds of areas that could have sparked students’ interest in business.

You don’t need to take our word for it! In one of our previous webinars, Rebecca Hill from the University of Exeter spoke about what the subjects she and her fellow admissions tutors look for in business applicants…

Here, too though, it’s absolutely imperative that students go beyond the classroom. Students should also pick out recent news stories, ideas they’ve found in their independent reading and research or case studies that fascinate them.

You can also tell your students not to shy away from being a little bit controversial… Do they have any strong opinions on recent events or issues – like why a well-known company collapsed, why a particular brand came back into the mainstream after decades, or why a real CEO is so fantastic (or terrible!)? If they can back up their thoughts, this can make a really memorable and impactful business personal statement.

The Subjects Aspiring Business Students Should Study

Step 5: think about what they want to learn next.

Universities don’t just want to understand students’ existing interest in business. They’re keen to hear how students plan to keep that motivation up throughout their studies.

A business personal statement should show universities how they will develop the knowledge, skills and curiosities that students are bringing to the table.

And while self-confidence and selling themselves is crucial, a little humility never goes amiss! Students aren’t yet masters of business, and acknowledging that there are areas they don’t know all about indicates their thirst for knowledge and determination to grow.

Top tip: Have students look at the modules offered on their favourite business degree programmes, and/or at the specialisations of the professors in the department. These could be the perfect inspiration or springboard for topics they’d like to pursue!

Step 6: Come up with a compelling structure for the business personal statement

Now that your students have all of the ingredients for a stellar personal statement, it’s time to help them put it all together!

The most important tip is to ensure that each personal statement tells a coherent story.

If your students feel overwhelmed, they can’t go wrong with a great personal statement template – at least as a jumping-off point.

Related resource:  Personal statement template

Step 7: Create the business personal statement

After the sixth step, your students will have to go away and independently write a first draft – but they’re not on their own from here on out! They’ll need to share it with you for feedback and proofreading.

Of course, having lots of different drafts zipping back and forth can get confusing and chaotic. It’s a good idea to use a  free platform like BridgeU , where you can make edits and suggestions in one single document that students can see and respond to from their own accounts.

It also makes writing references and recommendations so much simpler, as you and your colleagues can draft your comments in line with students’ statements and see their experiences and transcripts with the click of a button.

Learn more by booking your free BridgeU demo below.

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• How to Write Your Personal Statement | Strategies & Examples

How to Write Your Personal Statement | Strategies & Examples

Published on February 12, 2019 by Shona McCombes . Revised on July 3, 2023.

A personal statement is a short essay of around 500–1,000 words, in which you tell a compelling story about who you are, what drives you, and why you’re applying.

To write a successful personal statement for a graduate school application , don’t just summarize your experience; instead, craft a focused narrative in your own voice. Aim to demonstrate three things:

• Your personality: what are your interests, values, and motivations?
• Your talents: what can you bring to the program?
• Your goals: what do you hope the program will do for you?

This article guides you through some winning strategies to build a strong, well-structured personal statement for a master’s or PhD application. You can download the full examples below.

Urban Planning Psychology History

Table of contents

Getting started with your personal statement, the introduction: start with an attention-grabbing opening, the main body: craft your narrative, the conclusion: look ahead, revising, editing, and proofreading your personal statement, frequently asked questions, other interesting articles.

Before you start writing, the first step is to understand exactly what’s expected of you. If the application gives you a question or prompt for your personal statement, the most important thing is to respond to it directly.

For example, you might be asked to focus on the development of your personal identity; challenges you have faced in your life; or your career motivations. This will shape your focus and emphasis—but you still need to find your own unique approach to answering it.

There’s no universal template for a personal statement; it’s your chance to be creative and let your own voice shine through. But there are strategies you can use to build a compelling, well-structured story.

The first paragraph of your personal statement should set the tone and lead smoothly into the story you want to tell.

Strategy 1: Open with a concrete scene

An effective way to catch the reader’s attention is to set up a scene that illustrates something about your character and interests. If you’re stuck, try thinking about:

• A personal experience that changed your perspective
• A story from your family’s history
• A memorable teacher or learning experience
• An unusual or unexpected encounter

To write an effective scene, try to go beyond straightforward description; start with an intriguing sentence that pulls the reader in, and give concrete details to create a convincing atmosphere.

Strategy 2: Open with your motivations

To emphasize your enthusiasm and commitment, you can start by explaining your interest in the subject you want to study or the career path you want to follow.

Just stating that it interests you isn’t enough: first, you need to figure out why you’re interested in this field:

• Is it a longstanding passion or a recent discovery?
• Does it come naturally or have you had to work hard at it?
• How does it fit into the rest of your life?
• What do you think it contributes to society?

Tips for the introduction

• Don’t start on a cliche: avoid phrases like “Ever since I was a child…” or “For as long as I can remember…”
• Do save the introduction for last. If you’re struggling to come up with a strong opening, leave it aside, and note down any interesting ideas that occur to you as you write the rest of the personal statement.

Once you’ve set up the main themes of your personal statement, you’ll delve into more detail about your experiences and motivations.

To structure the body of your personal statement, there are various strategies you can use.

Strategy 1: Describe your development over time

One of the simplest strategies is to give a chronological overview of key experiences that have led you to apply for graduate school.

• What first sparked your interest in the field?
• Which classes, assignments, classmates, internships, or other activities helped you develop your knowledge and skills?
• Where do you want to go next? How does this program fit into your future plans?

Don’t try to include absolutely everything you’ve done—pick out highlights that are relevant to your application. Aim to craft a compelling narrative that shows how you’ve changed and actively developed yourself.

My interest in psychology was first sparked early in my high school career. Though somewhat scientifically inclined, I found that what interested me most was not the equations we learned about in physics and chemistry, but the motivations and perceptions of my fellow students, and the subtle social dynamics that I observed inside and outside the classroom. I wanted to learn how our identities, beliefs, and behaviours are shaped through our interactions with others, so I decided to major in Social Psychology. My undergraduate studies deepened my understanding of, and fascination with, the interplay between an individual mind and its social context.During my studies, I acquired a solid foundation of knowledge about concepts like social influence and group dynamics, but I also took classes on various topics not strictly related to my major. I was particularly interested in how other fields intersect with psychology—the classes I took on media studies, biology, and literature all enhanced my understanding of psychological concepts by providing different lenses through which to look at the issues involved.

Strategy 2: Own your challenges and obstacles

If your path to graduate school hasn’t been easy or straightforward, you can turn this into a strength, and structure your personal statement as a story of overcoming obstacles.

• Is your social, cultural or economic background underrepresented in the field? Show how your experiences will contribute a unique perspective.
• Do you have gaps in your resume or lower-than-ideal grades? Explain the challenges you faced and how you dealt with them.

Don’t focus too heavily on negatives, but use them to highlight your positive qualities. Resilience, resourcefulness and perseverance make you a promising graduate school candidate.

Growing up working class, urban decay becomes depressingly familiar. The sight of a row of abandoned houses does not surprise me, but it continues to bother me. Since high school, I have been determined to pursue a career in urban planning. While people of my background experience the consequences of urban planning decisions first-hand, we are underrepresented in the field itself. Ironically, given my motivation, my economic background has made my studies challenging. I was fortunate enough to be awarded a scholarship for my undergraduate studies, but after graduation I took jobs in unrelated fields to help support my parents. In the three years since, I have not lost my ambition. Now I am keen to resume my studies, and I believe I can bring an invaluable perspective to the table: that of the people most impacted by the decisions of urban planners.

Strategy 3: Demonstrate your knowledge of the field

Especially if you’re applying for a PhD or another research-focused program, it’s a good idea to show your familiarity with the subject and the department. Your personal statement can focus on the area you want to specialize in and reflect on why it matters to you.

• Reflect on the topics or themes that you’ve focused on in your studies. What draws you to them?
• Discuss any academic achievements, influential teachers, or other highlights of your education.
• Talk about the questions you’d like to explore in your research and why you think they’re important.

The personal statement isn’t a research proposal , so don’t go overboard on detail—but it’s a great opportunity to show your enthusiasm for the field and your capacity for original thinking.

In applying for this research program, my intention is to build on the multidisciplinary approach I have taken in my studies so far, combining knowledge from disparate fields of study to better understand psychological concepts and issues. The Media Psychology program stands out to me as the perfect environment for this kind of research, given its researchers’ openness to collaboration across diverse fields. I am impressed by the department’s innovative interdisciplinary projects that focus on the shifting landscape of media and technology, and I hope that my own work can follow a similarly trailblazing approach. More specifically, I want to develop my understanding of the intersection of psychology and media studies, and explore how media psychology theories and methods might be applied to neurodivergent minds. I am interested not only in media psychology but also in psychological disorders, and how the two interact. This is something I touched on during my undergraduate studies and that I’m excited to delve into further.

Strategy 4: Discuss your professional ambitions

Especially if you’re applying for a more professionally-oriented program (such as an MBA), it’s a good idea to focus on concrete goals and how the program will help you achieve them.

• If your career is just getting started, show how your character is suited to the field, and explain how graduate school will help you develop your talents.
• If you have already worked in the profession, show what you’ve achieved so far, and explain how the program will allow you to take the next step.
• If you are planning a career change, explain what has driven this decision and how your existing experience will help you succeed.

Don’t just state the position you want to achieve. You should demonstrate that you’ve put plenty of thought into your career plans and show why you’re well-suited to this profession.

One thing that fascinated me about the field during my undergraduate studies was the sheer number of different elements whose interactions constitute a person’s experience of an urban environment. Any number of factors could transform the scene I described at the beginning: What if there were no bus route? Better community outreach in the neighborhood? Worse law enforcement? More or fewer jobs available in the area? Some of these factors are out of the hands of an urban planner, but without taking them all into consideration, the planner has an incomplete picture of their task. Through further study I hope to develop my understanding of how these disparate elements combine and interact to create the urban environment. I am interested in the social, psychological and political effects our surroundings have on our lives. My studies will allow me to work on projects directly affecting the kinds of working-class urban communities I know well. I believe I can bring my own experiences, as well as my education, to bear upon the problem of improving infrastructure and quality of life in these communities.

Tips for the main body

• Don’t rehash your resume by trying to summarize everything you’ve done so far; the personal statement isn’t about listing your academic or professional experience, but about reflecting, evaluating, and relating it to broader themes.
• Do make your statements into stories: Instead of saying you’re hard-working and self-motivated, write about your internship where you took the initiative to start a new project. Instead of saying you’ve always loved reading, reflect on a novel or poem that changed your perspective.

Your conclusion should bring the focus back to the program and what you hope to get out of it, whether that’s developing practical skills, exploring intellectual questions, or both.

Emphasize the fit with your specific interests, showing why this program would be the best way to achieve your aims.

Strategy 1: What do you want to know?

If you’re applying for a more academic or research-focused program, end on a note of curiosity: what do you hope to learn, and why do you think this is the best place to learn it?

If there are specific classes or faculty members that you’re excited to learn from, this is the place to express your enthusiasm.

Strategy 2: What do you want to do?

If you’re applying for a program that focuses more on professional training, your conclusion can look to your career aspirations: what role do you want to play in society, and why is this program the best choice to help you get there?

Tips for the conclusion

• Don’t summarize what you’ve already said. You have limited space in a personal statement, so use it wisely!
• Do think bigger than yourself: try to express how your individual aspirations relate to your local community, your academic field, or society more broadly. It’s not just about what you’ll get out of graduate school, but about what you’ll be able to give back.

You’ll be expected to do a lot of writing in graduate school, so make a good first impression: leave yourself plenty of time to revise and polish the text.

Your style doesn’t have to be as formal as other kinds of academic writing, but it should be clear, direct and coherent. Make sure that each paragraph flows smoothly from the last, using topic sentences and transitions to create clear connections between each part.

Don’t be afraid to rewrite and restructure as much as necessary. Since you have a lot of freedom in the structure of a personal statement, you can experiment and move information around to see what works best.

Finally, it’s essential to carefully proofread your personal statement and fix any language errors. Before you submit your application, consider investing in professional personal statement editing . For $150, you have the peace of mind that your personal statement is grammatically correct, strong in term of your arguments, and free of awkward mistakes.

A statement of purpose is usually more formal, focusing on your academic or professional goals. It shouldn’t include anything that isn’t directly relevant to the application.

A personal statement can often be more creative. It might tell a story that isn’t directly related to the application, but that shows something about your personality, values, and motivations.

However, both types of document have the same overall goal: to demonstrate your potential as a graduate student and s how why you’re a great match for the program.

The typical length of a personal statement for graduate school applications is between 500 and 1,000 words.

Different programs have different requirements, so always check if there’s a minimum or maximum length and stick to the guidelines. If there is no recommended word count, aim for no more than 1-2 pages.

If you’re applying to multiple graduate school programs, you should tailor your personal statement to each application.

Some applications provide a prompt or question. In this case, you might have to write a new personal statement from scratch: the most important task is to respond to what you have been asked.

If there’s no prompt or guidelines, you can re-use the same idea for your personal statement – but change the details wherever relevant, making sure to emphasize why you’re applying to this specific program.

If the application also includes other essays, such as a statement of purpose , you might have to revise your personal statement to avoid repeating the same information.

If you want to know more about college essays , academic writing , and AI tools , make sure to check out some of our other language articles with explanations, examples, and quizzes.

College essays

• College essay examples
• College essay format
• College essay style
• College essay length
• Diversity essays
• Scholarship essays

Academic writing

• Writing process
• Avoiding repetition
• Literature review
• Conceptual framework
• Dissertation outline
• Thesis acknowledgements
• Burned or burnt
• Canceled or cancelled
• Dreamt or dreamed
• Gray or grey
• Theater vs theatre

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Alan Bullock Careers

Independent careers adviser and writer, ucas personal statements: writing a killer opening.

This is a tweaked version of an article I originally wrote for the former ‘Which? University’ website. Large extracts from it can currently be found on the UCAS site. It might be useful for students who need inspiration to start their personal statement or for parents, teachers or advisers who are trying to help them put pen to paper.

Are you getting frustrated because you can’t think of a good way to open your personal statement? Or, worse still, are you struggling to write anything at all because you just don’t know where to start? If so, you’re not alone – and my advice is to stop worrying.

I picked up numerous tips on this from admissions tutors up and down the country, albeit a few years ago, and they all tended to take a similar line, which was …. don’t get stressed about trying to think up a killer opening!

Yes, it’s important to ‘sell yourself’, but don’t overdo it. In fact, one of the dangers of trying to come up with a killer opening is that what you often end up with is overkill. As one admissions tutor said: “Be succinct and draw the reader in, but not with a gimmick. This isn’t ‘The Apprentice’”.

Even some Oxbridge admissions tutors mentioned this. They emphasised the need for candidates to engage the reader with a punchy start, but not to fall into “the dreaded overly-dramatic X Factor style” of opening. They want to be engaged by your relevant perceptions or ideas, not by something flashy.

Here are some more admissions tutor comments and I hope they might help relieve some stress and give you a starting point:

• Don’t waste time trying to think of a catchy opening. It’s often a complete turn-off.
• Your interest in the course is the biggest thing. Start with why you chose it.
• The best personal statements get to the point quickly.
• Start with a short sentence that captures the reason why you are interested in studying on the programme you are applying for and that communicates your enthusiasm for it.
• Go straight in. Why are you excited about studying this course?
• The opening is your chance to introduce yourself, to explain your motivation for studying the course and to demonstrate your understanding of it.
• It’s your enthusiasm for the course we want to know about. Start with that.
• Write what comes naturally.
• ‘What you want to study and why’ should be in the first two sentences. What excites you about the course and why do you want to learn about it more?
• Be specific from line one.
• Talk about you and your enthusiasm for the subject from the very start.
• In your opening paragraph you need to show that you know what you are applying for. Don’t waffle or say you want to study something just because it’s interesting. Explain what it is that you find interesting about it.
• It’s much better to engage us with something interesting, relevant, specific and current in your opening line, not ‘from a young age’ or ‘I have always wanted to’. Start with what’s inspiring you now, not what inspired you when you were six.

And the following three comments from admissions tutors suggest you shouldn’t even begin at the start… :

• I think the opening line is the hardest one to write, so I often say leave it until last and just try and get something down on paper.
• Don’t spend too long on the introduction. Concentrate on the main content of your statement and write the introduction last.
• I often advise applicants to start with paragraph two, where you get into why you want to study the course. That’s what we’re really interested in.

The general theme here is that the best statements tend to be those that are genuine and specific from the very start. So you won’t go far wrong if you begin by explaining or reflecting on your enthusiasm for the course, your understanding of it or what you want to achieve from it.

However, do try to avoid the most obvious opening sentences. UCAS once published a list of the most common opening lines in personal statements and urged applicants to avoid using ‘hackneyed’ phrases. The top five were:

• From a young age….
• For as long as I can remember…
• I am applying for this course because….
• I have always been interested in….
• Throughout my life I have always enjoyed….

And at number eleven was a Nelson Mandela quote … which brings me to one last piece of advice.

In a very popular article I once wrote for ‘Which?’ called ’10 things not to put in your personal statement’ , quotations were top of the list of admissions tutors’ pet hates. They especially tend to dislike it if you put a quotation in right at the start – and it’s even worse if you don’t actually explain why it’s there.  

So remember, in the opening line of your statement they don’t want to know what Nelson Mandela thought, they want to know what you think.  

One last thought. A technique that can be quite effective is the ‘necklace approach’. This is when you make a link between your opening sentence and your closing sentence, whilst also adding an extra dimension to what you said at the start. For example, if you started with an interesting line about what is currently motivating you to study your chosen degree course, you could link back to it in your closing paragraph by briefly elaborating on something specific about the subject that you’re excited about exploring in more depth.

I can still vividly remember the person who first inspired me about the necklace approach. It was a student called Marianne, who used it herself and was accepted by Cambridge to study Law. Interestingly, she now has a very successful career as a Product Owner and Technical Writer. But that’s another story!

©  Alan Bullock, updated 14/6/2021

The photographic image (of Old Harry Rocks on Dorset’s Jurassic Coast) is from my own collection.

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UCAS Personal Statement and Examples

What is the ucas personal statement .

The Universities and Colleges Admissions Service (UCAS) Personal Statement is the main essay for your application to colleges and universities in Great Britain. UCAS gives a nice explanation here , but in short, this is your chance to stand out against the crowd and show your knowledge and enthusiasm for your chosen area of study.

You’ve got 4,000 characters and 47 line limit to show colleges what (ideally) gets you out of bed in the morning. How long is that, really? Use your “word count” tool in Google or Word docs to check as you go along, but 4,000 characters is roughly 500 words or one page.

HOW IS THE UCAS PERSONAL STATEMENT DIFFERENT FROM THE US PERSONAL STATEMENT?

Think they’re the same? Think again. Here are some key differences between the UCAS and the US Personal Statement:

When you apply to UK schools, you’re applying to one particular degree program, which you’ll study for all, or almost all, your time at university. Your UCAS personal statement should focus less on cool/fun/quirky aspects of yourself and more on how you’ve prepared for your particular area of study.

The UCAS Personal Statement will be read by someone looking for proof that you are academically capable of studying that subject for your entire degree. In some cases, it might be an actual professor reading your essay.

You’ll only write one personal statement, which will be sent to all the universities you’re applying to, and it’s unlikely you’ll be sending any additional (supplemental) essays. Your essay needs to explain why you enjoy and are good at this subject, without reference to any particular university or type of university.

Any extracurricular activities that are NOT connected to the subject you’re applying for are mostly irrelevant, unless they illustrate relevant points about your study skills or attributes: for example, having a job outside of school shows time-management and people skills, or leading a sports team shows leadership and responsibility.

Your personal statement will mostly focus on what you’ve done at high school, in class, and often in preparation for external exams. 80-90% of the content will be academic in nature.

A QUICK STEP-BY-STEP GUIDE TO WRITING THE UCAS PERSONAL STATEMENT

This may be obvious, but the first step to a great UCAS Personal Statement is to choose the subject you’re applying for. This choice will be consistent across the (up to) five course choices you have. Often, when students struggle with a UCAS personal statement, it’s because they are trying to make the statement work for a couple of different subjects. With a clear focus on one subject, the essay can do the job it is supposed to do. Keep in mind you’re limited to 47 lines or 4000 characters, so this has to be concise and make efficient use of words.

To work out what information to include, my favourite brainstorming activity is the ‘Courtroom Exercise’. Here’s how it works:

The Courtroom Exercise

Imagine you’re prosecuting a case in court, and the case is that should be admitted to a university to study the subject you’ve chosen. You have to present your case to the judge, in a 47 line or 4,000 character statement. The judge won’t accept platitudes or points made without evidence–she needs to see evidence. What examples will you present in your statement?

In a good statement, you’ll make an opening and a closing point.

To open your argument, can you sum up in one sentence why you wish to study this subject? Can you remember where your interest in that subject began? Do you have a story to tell that will engage the reader about your interest in that subject?

Next, you’ll present a number of pieces of evidence, laying out in detail why you’re a good match for this subject. What activities have you done that prove you can study this subject at university?

Most likely, you’ll start with a class you took, a project you worked on, an internship you had, or a relevant extra-curricular activity you enjoyed. For each activity you discuss, structure a paragraph on each using the ABC approach:

A: What is the A ctivity?

B: How did it B enefit you as a potential student for this degree course?

C: Link the benefit to the skills needed to be successful on this C ourse.

With three or four paragraphs like these, each of about 9 or 10 lines, and you should have the bulk of your statement done. Typically two of these will be about classes you have taken at school, and two about relevant activities outside of school.

In the last paragraph, you need to demonstrate wider skills that you have, which you can probably do from your extracurricular activities. How could you demonstrate your time management, your ability to collaborate, or your creativity? Briefly list a few extracurricular activities you’ve taken part in and identify the relevant skills that are transferable to university study.

Finally, close your argument in a way that doesn’t repeat what you’ve already shared. Case closed!

FREQUENTLY ASKED QUESTIONS

What if I’m not sure what I want to study? Should I still apply? 

There are a number of broader programs available at UK universities (sometimes called Liberal Arts or Flexible Combined Honours). However,  you should still showcase two or three academic areas of interest. If you are looking for a broader range of subjects to study and can’t choose one, then the UK might not be the best fit for you.

What if I haven’t done much, academically or via extracurriculars, to demonstrate that I’ll be able to complete the coursework for my degree? Should I still apply?

You certainly can, but you will need to be realistic about the strength of your application as a result. The most selective universities will want to see this evidence, but less selective ones will be more willing to account for your potential to grow in addition to what you’ve already achieved. You could also consider applying for a Foundation course or a ‘Year 0’ course, where you have an additional year pre-university to enable you to develop this range of evidence.

If I’m not accepted into a particular major, can I be accepted into a different major?

It’s important to understand that we are not talking about a ‘major,’ as what you are accepted into is one entire course of study. Some universities may make you an ‘alternative offer’ for a similar but perhaps less popular course (for example you applied for Business but instead they offer you a place for Business with a Language).At others, you can indicate post-application that you would like to be considered for related courses. However, it’s not going to be possible to switch between two completely unrelated academic areas.

What other information is included in my application? Will they see my extracurricular activities, for example? Is there an Additional Information section where I can include more context on what I’ve done in high school?

The application is very brief: the personal statement is where you put all the information. UCAS does not include an activities section or space for any other writing. The 47 lines are all you have. Some universities might accept information if there are particularly important extenuating circumstances that must be conveyed. This can be done via email, but typically, they don’t want to see more than the UCAS statement and your school’s reference provides.

Now, let’s take a look at some of my favourite UCAS personal statement examples with some analysis of why I think these are great.

UCAS PERSONAL STATEMENT EXAMPLE FOR CHEMISTRY

When I was ten, I saw a documentary on Chemistry that really fascinated me. Narrated by British theoretical physicist Jim Al-Khalili, it explained how the first elements were discovered and how Chemistry was born out of alchemy. I became fascinated with Chemistry and have remained so ever since. I love the subject because it has very theoretical components, for example quantum Chemistry, while also having huge practical applications.

In this introduction, the student shows where his interest in Chemistry comes from. Adding some additional academic detail (in this case, the name of the scientist) helps guide the reader into more specific information on why this subject is interesting to him.

This aspect of Chemistry is important to me. I have, for example, used machine learning to differentiate between approved and experimental drugs. On the first run, using drug molecules from the website Drug Bank, I calculated some molecular descriptors for them. I started with a simple logistic regression model and was shocked to find that it had apparently classified almost all molecules correctly. This result couldn’t be right; it took me nearly a month to find the error. I accidentally normalized the molecular-descriptor data individually, rather than as a combined data set, thereby encoding the label into the input. On a second run, after fixing the error, I used real machine learning libraries. Here I actually got some performance with my new algorithm, which I could compare to professional researchers’ papers. The highest accuracy I ever saw on my screen was 86 percent. The researchers’ result was 85 percent; thanks to more modern machine learning methods, I narrowly beat them. I have also studied Mathematics and Physics at A Level and have been able to dive into areas beyond the A Level syllabus such as complex integration in math and the Schrödinger equation in Physics.

This paragraph outlines a clear case for this student’s aptitude for and interest in Chemistry. He explains in detail how he has explored his intended major, using academic terminology to show us he has studied the subject deeply. Knowing an admissions reader is looking for evidence that this student has a talent for Chemistry, this paragraph gives them the evidence they need to admit him.

Additionally, I have worked on an undergraduate computer science course on MIT Opencourseware, but found that the content followed fixed rules and did not require creativity. At the time I was interested in neural networks and listened to lectures by professor Geoffrey Hinton who serendipitously mentioned his students testing his techniques on ‘Kaggle Competitions’. I quickly got interested and decided to compete on this platform. Kaggle allowed me to measure my machine learning skills against competitors with PhDs or who are professional data scientists at large corporations. With this kind of competition naturally I did not win any prizes, but I worked with the same tools and saw how others gradually perfected a script, something which has helped my A Level studies immensely.

Introducing a new topic, the student again uses academic terminology to show how he has gone beyond the confines of his curriculum to explore the subject at a higher level. In this paragraph, he demonstrates that he has studied university-level Chemistry. Again, this helps the reader to see that this student is capable of studying for a Chemistry degree.

I have been keen to engage in activities beyond the classroom. For example, I have taken part in a range of extracurricular activities, including ballroom dancing, public speaking, trumpet, spoken Mandarin, and tennis, achieving a LAMDA distinction at level four for my public speaking. I have also participated in Kaggle competitions, as I’m extremely interested in machine learning. For example, I have used neural networks to determine the causes of Amazon deforestation from satellite pictures in the ‘Planet: Understanding the Amazon from Space’ competition. I believe that having worked on projects spanning several weeks or even months has allowed me to build a stamina that will be extremely useful when studying at university.

This penultimate paragraph introduces the student’s extracurricular interests, summing them up in a sentence. Those activities that can demonstrate skills that are transferable to the study of Chemistry are given a bit more explanation. The student’s descriptions in each paragraph are very detailed, with lots of specific information about awards, classes and teachers.

What I hope to gain from an undergraduate (and perhaps post-graduate) education in Chemistry is to deepen my knowledge of the subject and potentially have the ability to successfully launch a startup after university. I’m particularly interested in areas such as computational Chemistry and cheminformatics. However, I’m  open to studying other areas in Chemistry, as it is a subject that truly captivates me.

In the conclusion, the student touches on his future plans, using specific terminology that shows his knowledge of Chemistry. This also reveals that he aims to have a career in this field, which many admission readers find appealing as it demonstrates a level of commitment to the subject.

UCAS PERSONAL STATEMENT EXAMPLE FOR VETERINARY MEDICINE

This next statement has to accomplish a number of tasks, given the subject the student is applying for. As a vocational degree, applicants for veterinary medicine are committing to a career as well as a subject to study, so they need to give information demonstrating they understand the reality of a career in this area. It also needs to explain their motivation for this interest, which quite often is demonstrated through work experience (something which is often a condition for entry into these programs). Finally, as this is a highly academic subject to study at university, the author should include a good level of academic terminology and experiences in the statement.

There is nothing more fascinating to me than experiencing animals in the wild, in their natural habitat where their behaviour is about the survival of their species. I was lucky enough to experience this when in Tanzania. While observing animals hunting, I became intrigued by their musculature and inspired to work alongside these animals to help them when they are sick, as a veterinarian.

In an efficient way, the applicant explains her motivation to become a vet, then squeezes in a bit of information about her experience with animals.

As a horse rider and owner for nearly ten years, I have sought opportunities to learn as much as I can about caring for the animal. I helped around the yard with grooming and exercise, bringing horses in and out from the fields, putting on rugs, and mucking out. I have also been working at a small animal vet clinic every other Saturday for over 2.5 years. There, my responsibilities include restocking and sterilising equipment, watching procedures, and helping in consultations. Exposure to different cases has expanded my knowledge of various aspects, such as assisting with an emergency caesarean procedure. Due to a lack of staff on a Saturday, I was put in charge of anaesthesia while the puppies were being revived. I took on this task without hesitation and recorded heart and respiration rate, capillary refill time, and gum colour every five minutes. Other placements following an equine vet, working on a polo farm, and volunteering at a swan sanctuary have also broadened my experience with different species and how each possesses various requirements. During pre-vet summer courses, I was also introduced to farm animals such as pigs, cows, sheep and chicken. I spend some time milking dairy cows and removing clustered dust from chicken feet, as well as tipping sheep in order to inspect their teats.

In this paragraph, she synthesizes personal experience with an academic understanding of vet medicine. She demonstrates that she is committed to animals (helping in the yard, regular Saturday work, assistance with procedures), that she has gained a variety of experiences, and that she understands some of the conditions (caesareans, clustered dust) that vets have to deal with. Note that she also briefly discusses ‘pre-vet summer courses,’ adding credibility to her level of experience.

I have focused on HL Biology and HL Chemistry for my IB Diploma. I was particularly excited to study cell biology and body systems because these subjects allowed me to comprehend how the body works and are applicable to animal body functions. Topics like DNA replication as well as cell transcription and translation have helped me form a fundamental understanding of genetics and protein synthesis, both important topics when looking into hereditary diseases in animals. Learning about chemical reactions made me consider the importance of pharmaceutical aspects of veterinary medicine, such as the production of effective medicine. Vaccines are essential and by learning about the chemical reactions, I f developed a more nuanced understanding about how they are made and work.

Now, the statement turns to academic matters, linking her IB subjects to the university studies she aspires to. She draws out one particular example that makes a clear link between school and university-level study.

I have also written my Extended Essay discussing the consequences of breeding laws in the UK and South Australia in relation to the development of genetic abnormalities in pugs and German shepherds. This topic is important, as the growing brachycephalic aesthetic of pugs is causing them to suffer throughout their lifetime. Pedigree dogs, such as the German shepherd, have a very small gene pool and as a result, hereditary diseases can develop. This becomes an ethical discussion, because allowing German shepherds to suffer is not moral; however, as a breed, they aid the police and thus serve society.

The IB Extended Essay (like an A Level EPQ or a Capstone project) is a great topic to discuss in a personal statement, as these activities are designed to allow students to explore subjects in greater detail.

The first sentence here is a great example of what getting more specific looks like because it engages more directly with what the student is actually writing about in this particular paragraph then it extrapolates a more general point of advice from those specificities.

By choosing to write her Extended Essay on a topic of relevance to veterinary medicine, she has given herself the opportunity to show the varied aspects of veterinary science. This paragraph proves to the reader that this student is capable and motivated to study veterinary medicine.

I have learned that being a veterinarian requires diagnostic skills as well as excellent communication and leadership skills. I understand the importance and ethics of euthanasia decisions, and the sensitivity around discussing it withanimal owners. I have developed teamwork and leadership skills when playing varsity football and basketball for four years. My communication skills have expanded through being a Model U.N. and Global Issues Network member.

This small paragraph on her extracurricular activities links them clearly to her intended area of study, both in terms of related content and necessary skills. From this, the reader gains the impression that this student has a wide range of relevant interests.

When I attend university, I not only hope to become a veterinarian, but also a leader in the field. I would like to research different aspects of veterinary medicine, such as diseases. As a vet, I would like to help work towards the One Health goal; allowing the maintenance of public health security. This affects vets because we are the ones working closely with animals every day.

In the conclusion, she ties things together and looks ahead to her career. By introducing the concept of ‘One Health’, she also shows once again her knowledge of the field she is applying to.

UCAS PERSONAL STATEMENT EXAMPLE FOR AERONAUTICAL ENGINEERING

Standing inside a wind tunnel is not something every 17 year old aspires to, but for me the opportunity to do so last year confirmed my long-held desire to become a mechanical engineer.

This introduction is efficient and provides a clear direction for the personal statement. Though it might seem that it should be more detailed, for a student applying to study a course that requires limited extended writing, being this matter-of-fact works fine.

I enjoy the challenge of using the laws of Physics, complemented with Mathematical backing, in the context of everyday life, which helps me to visualise and understand where different topics can be applied. I explored the field of aeronautics, specifically in my work experience with Emirates Aviation University. I explored how engineers apply basic concepts of air resistance and drag when I had the opportunity to experiment with the wind tunnel, which allowed me to identify how different wing shapes behave at diverse air pressures. My interest with robotics has led me to take up a year-long internship with MakersBuilders, where I had the chance to explore physics and maths on a different plane. During my internship I educated young teenagers on a more fundamental stage of building and programming, in particular when we worked on building a small robot and programmed the infra-red sensor in order to create self-sufficient movement. This exposure allowed me to improve my communication and interpersonal skills.

In this paragraph, the student adds evidence to the initial assertion that he enjoys seeing how Physics relates to everyday life. The descriptions of the work experiences he has had not only show his commitment to the subject, but also enable him to bring in some academic content to demonstrate his understanding of engineering and aeronautics.

I’m interested in the mechanics side of Maths such as circular motion and projectiles; even Pure Maths has allowed me to easily see patterns when working and solving problems in Computer Science. During my A Level Maths and Further Maths, I have particularly enjoyed working with partial fractions as they show how reverse methodology can be used to solve addition of fractions, which ranges from simple addition to complex kinematics. ­­­Pure Maths has also enabled me to better understand how 3D modelling works with ­­­the use of volumes of revolution, especially when I learned how to apply the calculations to basic objects like calculating the amount of water in a bottle or the volume of a pencil.

This paragraph brings in the academic content at school, which is important when applying for a subject such as engineering. This is because the admissions reader needs to be reassured that the student has covered the necessary foundational content to be able to cope with Year 1 of this course.

In my Drone Club I have been able to apply several methods of wing formation, such as the number of blades used during a UAS flight. Drones can be used for purposes such as in Air-sea Rescue or transporting food to low income countries. I have taken on the responsibility of leading and sharing my skills with others, particularly in the Drone Club where I gained the certification to fly drones. In coding club, I participated in the global Google Code competition related to complex, real-life coding, such as a program that allows phones to send commands to another device using Bluetooth. My Cambridge summer course on math and engineering included the origins of a few of the most important equations and ideologies from many mathematicians such as, E=mc2 from Einstein, I also got a head start at understanding matrices and their importance in kinematics. Last summer, I completed a course at UT Dallas on Artificial Intelligence and Machine Learning. The course was intuitive and allowed me to understand a different perspective of how robots and AI will replace humans to do complex and labour-intensive activities, customer service, driverless cars and technical support.

In this section, he demonstrates his commitment to the subject through a detailed list of extracurricular activities, all linked to engineering and aeronautics. The detail he gives about each one links to the knowledge and skills needed to succeed in these subjects at university.

I have represented Model UN as a delegate and enjoyed working with others to solve problems. For my Duke of Edinburgh Award, I partook in several activities such as trekking and playing the drums. I enjoy music and I have reached grade 3 for percussion. I have also participated in a range of charitable activities, which include assisting during Ramadan and undertaking fun-runs to raise money for cancer research.

As with the introduction, this is an efficient use of language, sharing a range of activities, each of which has taught him useful skills. The conclusion that follows is similarly efficient and to the point.

I believe that engineering is a discipline that will offer me a chance to make a tangible difference in the world, and I am certain I will enjoy the process of integrating technology with our everyday life.

UCAS PERSONAL STATEMENT EXAMPLE FOR ECONOMICS AND SOCIAL POLICY

Applying for a joint honours course presents a particular challenge of making the case that you are interested in the first subject, the second subject and (often overlooked) the combination of the two. In this example, the applicant uses her own academic studies and personal experiences to make her case.

I usually spend my summer breaks in Uttar Pradesh, India working at my grandparents’ NGO which produces bio-fertilizers for the poor. While working, I speak to many of the villagers in the nearby villages like Barokhar and Dharampur and have found out about the various initiatives the Government has taken to improve the production of wheat and rice. I understand the hardships they undergo and speaking to them has shown me the importance of Social Policy and the role the government plays in improving the lives of people and inspired me to pursue my university studies in this field.

In the introduction, this applicant explains where her interlinking experiences come from: she has personal experiences demonstrating how economics impacts the most vulnerable in society. In doing so, she shows the admissions reader that she has a deep interest in this combination and can move on to discussing each subject in turn.

My interest in these areas has been driven by the experiences I had at high school and beyond. I started attending Model United Nations in the 9th grade and have been to many conferences, discussing problems like the water crisis and a lack of sustainability in underdeveloped countries. These topics overlapped with my study of economics and exciting classroom discussions on what was going on how different events would impact economies, for instance how fluctuations in oil prices will affect standards of living. Studying Economics has expanded  my knowledge about how countries are run and how macroeconomic policies shape the everyday experiences of individuals.

Unusually, this applicant does not go straight into her classroom experiences but instead uses one of her extracurricular activities (Model United Nations) in her first paragraph. For students applying for subjects that are not often taught at school (Social Policy in this example), this can be a good idea, as it allows you to bring in material that you have self-studied to explain why you are capable of studying each subject at university. Here, she uses MUN discussions to show she understands some topics in social policy that are impacting the world.

By taking up history as a subject in Grade 11 and 12, I have seen the challenges that people went through in the past, and how different ideas gained momentum in different parts of the world such as the growth of communism in Russia and China and how it spread to different countries during the Cold War. I learned about the different roles that governments played in times of hardships such as that which President Roosevelt’s New Deal played during the Great Depression. From this, I gained analytical skills by scrutinizing how different social, political and economic forces have moulded societies in the past.

In this paragraph, she then takes the nearest possible class to her interest in Social Policy and draws elements from it to add to her case for Social Policy. Taking some elements from her history classes enables her to add some content to this statement, before linking to the topic of economics.

To explore my interest in Economics, I interned at Emirates National Bank of Dubai, one of the largest banks in the Middle East, and also at IBM. At Emirates NBD, I undertook a research project on Cash Management methods in competitor banks and had to present my findings at the end of the internship. I also interned at IBM where I had to analyze market trends and fluctuations in market opportunity in countries in the Middle East and Africa. I had to find relations between GDP and market opportunity and had to analyze how market opportunity could change over the next 5 years with changing geo-political situations. I have also attended Harvard University’s Youth Lead the Change leadership conference where I was taught how to apply leadership skills to solve global problems such as gender inequality and poverty.

Economics is explored again through extracurriculars, with some detail added to the general statement about the activities undertaken during this work experience. Though the level of academics here is a little thin because this student’s high school did not offer any classes in Economics, she does as well as she can to bring in academic content.

I have partaken in many extra-curricular activities which have helped me develop the skills necessary for this course. Being a part of the Press Club at school gave me an opportunity to hone my talent for the written word and gave me a platform to talk about global issues. Volunteering at a local library taught me how to be organized. I developed research and analytical skills by undertaking various research projects at school such as the sector-wide contribution of the Indian economy to the GDP in the previous year. As a member of the Business and Economic Awareness Council at school, I was instrumental in organizing many economics-based events such as the Business Fair and Innovation Mela. Being part of various Face to Faith conferences has provided me with an opportunity to interact with students in Sierra Leone, India and Korea and understand global perspectives on issues like malaria and human trafficking.

The extracurricular activities are revisited here, with the first half of this paragraph showing how the applicant has some transferable skills from her activities that will help her with this course. She then revisits her interest in the course studies, before following up with a closing section that touches on her career goals:

The prospect of pursuing these two subjects is one that I eagerly anticipate and I look forward to meeting the challenge of university. In the future, I wish to become an economist and work at a think tank where I will be able to apply what I have learnt in studying such an exciting course.

UCAS PERSONAL STATEMENT EXAMPLE FOR HISTORY OF ART & PHILOSOPHY

This applicant is also a joint-honours applicant, and again is applying for a subject that she has not been able to study at school. Thus, bringing in her own interest and knowledge of both subjects is crucial here.

At the age of four, I remember an argument with my mother: I wanted to wear a pink ballerina dress with heels, made for eight-year-olds, which despite my difficulty in staying upright I was determined to wear. My mother persistently engaged in debate with me about why it was not ok to wear this ensemble in winter. After two hours of patiently explaining to me and listening to my responses she convinced me that I should wear something different, the first time I remember listening to reason. It has always been a natural instinct for me to discuss everything, since in the course of my upbringing I was never given a simple yes or no answer. Thus, when I began studying philosophy, I understood fully my passion for argument and dialogue.

This is an unusual approach to start a UCAS Personal Statement, but it does serve to show how this student approaches the world and why this combination of subjects might work for her. Though it could perhaps be drawn out more explicitly, here she is combining an artistic issue (her clothes) with a philosophical concern (her debate with her mother) to lead the reader into the case she is making for admission into this program.

This was first sparked academically when I was introduced to religious ethics; having a fairly Christian background my view on religion was immature. I never thought too much of the subject as I believed it was just something my grandparents did. However, when opened up to the arguments about god and religion, I was inclined to argue every side. After research and discussion, I was able to form my own view on religion without having to pick a distinctive side to which theory I would support. This is what makes me want to study philosophy: it gives an individual personal revelation towards matters into which they may not have given too much thought to.

There is some good content here that discusses the applicant’s interest in philosophy and her own motivation for this subject, though there is a lack of academic content here.

Alongside this, taking IB Visual Arts HL has opened my artistic views through pushing me out of my comfort zone. Art being a very subjective course, I was forced to choose an opinion which only mattered to me, it had no analytical nor empirical rights or wrongs, it was just my taste in art. From studying the two subjects alongside each other, I found great value, acquiring a certain form of freedom in each individual with their dual focus on personalized opinion and taste in many areas, leading to self- improvement.

In this section, she uses her IB Visual Arts class to explore how her interest in philosophy bleeds into her appreciation of art. Again, we are still awaiting the academic content, but the reader will by now be convinced that the student has a deep level of motivation for this subject. When we consider how rare this combination is, with very few courses for this combination available, the approach to take slightly longer to establish can work.

For this reason, I find the work of Henry Moore fascinating. I am intrigued by his pieces, especially the essence of the ‘Reclining Nude’ model, as the empty holes inflicted on the abstract human body encouraged my enthusiasm for artistic interpretation. This has led me to contemplate the subtlety, complexity and merit of the role of an artist. Developing an art piece is just as complex and refined as writing a novel or developing a theory in Philosophy. For this reason, History of Art conjoins with Philosophy, as the philosophical approach towards an art piece is what adds context to the history as well as purpose behind it.

Finally, we’re given the academic content. Cleverly, the content links both the History of Art and Philosophy together through a discussion of the work of Henry Moore. Finding examples that conjoin the subjects that make up a joint-honours application is a great idea and works well here.

Studying Philosophy has allowed me to apply real life abstractions to my art, as well as to glean a deeper critical analysis of art in its various mediums. My IB Extended Essay examined the 1900s Fauve movement, which made a huge breakthrough in France and Hungary simultaneously. This was the first artistic movement which was truly daring and outgoing with its vivid colours and bold brush strokes. My interest expanded to learning about the Hungarian artists in this movement led by Henri Matisse. Bela Czobel was one of the few who travelled to France to study but returned to Hungary, more specifically Nagybanya, to bestow what he had learned.

Again in this paragraph, the author connects the subjects. Students who are able to undertake a research project in their high school studies (such as the IB Extended Essay here, or the A Level Extended Project or AP Capstone) can describe these in their UCAS personal statements, as this level of research in an area of academic study can enliven and add depth to the writing, as is the case here.

As an international student with a multicultural background, I believe I can adapt to challenging or unfamiliar surroundings with ease. I spent two summers working at a nursery in Hungary as a junior Assistant Teacher, where I demonstrated leadership and teamwork skills that I had previously developed through commitment to sports teams. I was a competitive swimmer for six years and have represented my school internationally as well as holding the school record for 100m backstroke. I was elected Deputy Head of my House, which further reflects my dedication, leadership, teamwork and diligence.

As in the previous examples, this statement gives a good overview of the applicant’s extracurricular activities, with a mention of skills that will be beneficial to her studies at university. She then concludes with a brief final sentence:

I hope to carry these skills with me into my university studies, allowing me to enrich my knowledge and combine my artistic and philosophical interests.

UCAS PERSONAL STATEMENT EXAMPLE FOR LIBERAL ARTS

A good range of UK universities now offer courses called ‘Liberal Arts’ (or similar titles such as ‘Flexible Combined Honours’), which allows students to study a broader topic of study–perhaps combining three or four subjects–than is typically available in the UK system.

This presents a challenge in the personal statement, as within the 47 line / 4000 character limit, the applicant will have to show academic interest and knowledge in a range of subjects while also making the case to be admitted for this combined programme of study.

As a child I disliked reading; however, when I was 8, there was one particular book that caught my attention: The Little Prince. From that moment onwards, my love for literature was ignited and I had entered into a whirlwind of fictional worlds. While studying and analysing the classics from The Great Gatsby to Candide, this has exposed me to a variety of novels. My French bilingualism allowed me to study, in great depth, different texts in their original language. This sparked a new passion of mine for poetry, and introduced me to the works of Arthur Rimbaud, who has greatly influenced me. Through both reading and analysing poetry I was able to decipher its meaning. Liberal Arts gives me the opportunity to continue to study a range of texts and authors from different periods in history, as well as related aspects of culture, economy and society.

Here we have a slightly longer than usual opening paragraph, but given the nature of the course being applied for this works well. A personal story segueing from literature to modern languages to history and cultural studies shows that this student has a broad range of interests within the humanities and thus is well-suited to this course of study.

Liberal Arts is a clear choice for me. Coming from the IB International Baccalaureate Diploma programme I have studied a wide range of subjects which has provided me with a breadth of knowledge. In Theatre, I have adapted classics such as Othello by Shakespeare, and playing the role of moreover acting as Desdemona forced me to compartmentalise her complex emotions behind the early-modern English text. Studying History has taught me a number of skills; understanding the reasons behind changes in society, evaluating sources, and considering conflicting interpretations. From my interdisciplinary education I am able to critically analyse the world around me. Through studying Theory of Knowledge, I have developed high quality analysis using key questions and a critical mindset by questioning how and why we think and why. By going beyond the common use of reason, I have been able to deepen greaten my understanding and apply my ways of knowing in all subjects; for example in science I was creative in constructing my experiment (imagination) and used qualitative data (sense perception).

Students who are taking the IB Diploma, with its strictures to retain a broad curriculum, are well-suited to the UK’s Liberal Arts courses, as they have had practice seeing the links between subjects. In this paragraph, the applicant shows how she has done this, linking content from one subject to skills developed in another, and touching on the experience of IB Theory of Knowledge (an interdisciplinary class compulsory for all IB Diploma students) to show how she is able to see how different academic subjects overlap and share some common themes.

Languages have always played an important role in my life. I was immersed into a French nursery even though my parents are not French speakers. I have always cherished the ability to speak another language; it is something I have never taken for granted, and it is how I individualise myself. Being bilingual has allowed me to engage with a different culture. As a result, I am more open minded and have a global outlook. This has fuelled my desire to travel, learn new languages and experience new cultures. This course would provide me with the opportunity to fulfil these desires. Having written my Extended Essay in French on the use of manipulative language used by a particular character from the French classic Dangerous Liaisons I have had to apply my skills of close contextual reading and analysing to sculpt this essay. These skills are perfectly applicable to the critical thinking that is demanded for the course.

Within the humanities, this student has a particular background that makes her stand out, having become fluent in French while having no French background nor living in a French-speaking country. This is worth her exploring to develop her motivation for a broad course of study at university, which she does well here.

Studying the Liberal Arts will allow me to further my knowledge in a variety of fields whilst living independently and meeting people from different backgrounds. The flexible skills I would achieve from obtaining a liberal arts degree I believe would make me more desirable for future employment. I would thrive in this environment due to my self discipline and determination. During my school holidays I have undertaken working in a hotel as a chambermaid and this has made me appreciate the service sector in society and has taught me to work cohesively with others in an unfamiliar environment. I also took part in a creative writing course held at Keats House, where I learnt about romanticism. My commitment to extracurricular activities such as varsity football and basketball has shown me the importance of sportsmanship and camaraderie, while GIN (Global Issue Networking) has informed me of the values of community and the importance for charitable organisations.

The extracurricular paragraph here draws out a range of skills the student will apply to this course. Knowing that taking a broader range of subjects at a UK university requires excellent organizational skills, the student takes time to explain how she can meet these, perhaps going into slightly more detail than would be necessary for a single-honours application to spell out that she is capable of managing her time well. She then broadens this at the end by touching on some activities that have relevance for her studies.

My academic and personal preferences have always led me to the Liberal Arts; I feel as though the International Baccalaureate, my passion and self-discipline have prepared me for higher education. From the academics, extracurriculars and social aspects, I intend to embrace the entire experience of university.

In the final section, the candidate restates how she matches this course.

Overall, you can see how the key factor in a UCAS statement is the academic evidence, with students linking their engagement with a subject to the course of study that they are applying to. Using the courtroom exercise analogy, the judge here should be completely convinced that the case has been made, and will, therefore issue an offer of admittance to that university.

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By Nik Taylor (Editor, The Uni Guide) | 18 August 2023 | 22 min read

How to write an excellent personal statement in 10 steps

Stand out from the crowd: here's how to write a good personal statement that will get you noticed

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Your personal statement forms a core part of your university application, and the sooner you get going, the better you can make it. You may think that your personal statement won’t matter as much to unis as your grades and experience but a great personal statement could make all the difference between you and a candidate with the same grades. Sure, your application might not reach that deal breaker stage. But is it something you want to leave to chance?  Here we’ll take you through the process of planning, writing and checking a good personal statement, so you end up with something you can submit with confidence. And to make sure the advice we're giving you is sound, we’ve spoken to admissions staff at loads of UK universities to get their view. Look out for video interviews and advice on applying for specific subjects throughout this piece or watch our personal statement playlist on YouTube .

• Are you looking for personal statement examples? Check our library of hundreds of real personal statements, on The Student Room

Personal statement deadlines

You'll need to make sure you've got your personal statement written well in advance of your application deadline. Below are the main university application deadline dates for 2024 entry.

2024 entry deadlines

16 October 2023: Deadline for applications to Oxford and Cambridge universities, along with most medicine, dentistry, and veterinary courses.   31 January 2024: Deadline for applications to the majority of undergraduate courses. After this date, universities will start allocating places on these courses –   but you can still apply after the 31 January deadline , as this article explains . 30 June 2024:  Students who apply after this date will be entered into Clearing .

• Read more: Ucas deadlines and key application dates

What is a personal statement?

A personal statement is a central part of your Ucas application, where you explain why you’ve chosen a particular course and why you’ll be good at it. It's your chance to stand out against other candidates and hopefully get that all-important offer. You only write one personal statement which is then read by each university you apply to, so if you are applying for more than one subject (or it's a combined course) it's crucial that you include common themes or reference the overall skills needed for all subjects. Personal statements are especially important if you’re trying to get on a very competitive course, where you need to do anything you can to stand out to admissions tutors. Courteney Sheppard, senior customer experience manager at Ucas, advises that your personal statement is "the only part of the application that you have direct control over. Do lots of research to demonstrate your passion, curiosity and drive to pursue your chosen subject." There’s a limit on how much you can write: your personal statement can be up to 4,000 characters (including spaces) or 47 lines of 95 characters (including spaces); whichever is shorter. This may appear generous (read: long) but once you've got going you may find yourself having to edit heavily.

• Read more: teacher secrets for writing a great personal statement

1. Plan what you want to cover

The first thing you need to do is make a plan. Writing a personal statement off the top of your head is difficult. Start by making some notes, answering the following questions:

• What do you want to study?
• Why do you want to study it?
• What is there about you that shows you’re suited to studying this subject at university? Think about your personality, as well as your experiences.
• What are your other interests and skills?

These few points are going to form the spine of your personal statement, so write them in a way that makes sense to you. You might want to make a simple bulleted list or you might want to get all arty and use a mindmap. Whatever you choose, your aim is the same. You want to get it clear in your own head why a university should offer you a place on its course. Getting those details down isn't always easy, and some people find it helpful to make notes over time. You might try carrying a notebook with you or set up a memo on your phone. Whenever you think of something useful for your personal statement, jot it down. Inspiration sometimes comes more easily when you’re thinking about something else entirely. It might help to take a look at The Student Room for some sample personal statements by university and sample personal statements by subjects , to give you an idea of the kind of thing you want to include. 

• Read more: personal statement FAQs

2. Show off your experience

Some things are worth adding to your personal statement, some things are not. Firmly in the second camp are your qualifications. You don’t need to mention these as there’s a whole other section of your personal statement where you get to detail them very precisely. Don’t waste a single character going on about how great your GCSE grades are – it’s not what the admissions tutor wants to read. What they do want to see is: what have you done? OK, so you’ve got some good grades, but so do a lot of other applicants. What have you done that’s different, that shows you off as someone who really loves the subject you’re applying for? Spend some time thinking about all the experience you have in that subject. If you’re lucky, this might be direct work experience. That’s going to be particularly appropriate if you’re applying for one of the more vocational subjects such as medicine or journalism . But uni staff realise getting plum work experience placements is easier for some people than others, so cast your net wider when you’re thinking about what you’ve done. How about after-school clubs? Debating societies? Are you running a blog or vlog? What key skills and experience have you picked up elsewhere (eg from hobbies) that could be tied in with your course choice? Remember, you’re looking for experience that shows why you want to study your chosen subject. You’re not just writing an essay about what you're doing in your A-level syllabus. Use this checklist as a guide for what to include:

• Your interest in the course. Why do you want to spend three years studying this subject at university?
• What have you done outside school or college that demonstrates this interest? Think about things like fairs/exhibitions, public lectures or voluntary work that is relevant to your subject.
• Relevant work experience (essential for the likes of medicine, not required for non-vocational courses such as English )
• Skills and qualities required for that career if appropriate (medicine, nursing and law as obvious examples)
• Interest in your current studies – what particular topics have made an impression on you?
• Any other interests/hobbies/experiences you wish to mention that are relevant either to the subject or 'going to uni'. Don't just list your hobbies, you need to be very selective and state clearly what difference doing these things has made to you.
• Plans for a gap year if you’re deferring entry.

Read more: 6 steps you need to take to apply to university

3. Be bold about your achievements

Don't be bashful about your achievements; that’s not going to help you get into uni. It's time to unleash your inner Muhammed Ali and get all “I am the greatest” with your writing. Do keep it focused and accurate. Do keep your language professional. But don’t hide your qualities beneath a layer of false modesty. Your personal statement is a sell – you are selling yourself as a brilliant student and you need to show the reader why that is true. This doesn’t come naturally to everyone, and if you’re finding it difficult to write about how great you are it’s time to enlist some help. Round up a friend or two, a family member, a teacher, whoever and get them to write down your qualities. Getting someone else’s view here can help you get some perspective. Don’t be shy. You are selling your skills, your experience and your enthusiasm – make sure they all leap off the screen with the way you have described them.

• Read more: the ten biggest mistakes when writing your personal statement  

4. How to start your personal statement

Type your personal statement in a cloud-based word processing program, such as Google Docs or Microsoft Word and don’t copy and paste it into Ucas Hub until it’s finished.  One of the benefits of doing it this way is that you can run spell check easily. (Please note, though, that Word adds "curly" quotation marks and other characters (like é or ü) that won't show up on your Ucas form, so do proofread it on Ucas Hub before submitting it to ensure it is how you typed it.)  Another big benefit is that you'll always have a backup of what you've written. If you're being super careful, you could always save your statement in another place as well. Bear in mind that extra spaces (eg adding spaces to the beginnings of paragraphs as indentation) are removed on Ucas. In your first sentence, cut to the chase. Why do you want to do the course? Don’t waste any time rambling on about the daydreams you had when you were five. Just be clear and concise – describe in one line why this course is so important to you. Then, in the rest of your intro, go into more detail in demonstrating your enthusiasm for the course and explaining how you decided this is what you want to do for the next three or more years. However you choose to start your statement, just avoid the following hoary old chestnuts. These have been some of the most used lines in personal statements over the years – they are beyond cliche, so don’t even think about it.

• From a young age I have (always) been [interested in/fascinated by]…
• For as long as I can remember, I have…
• I am applying for this course because… 
• I have always been interested in… 
• Throughout my life I have always enjoyed… 
• Reflecting on my educational experiences… 
• [Subject] is a very challenging and demanding [career/profession/course]… 
• Academically, I have always been… 
• I have always wanted to pursue a career in… 
• I have always been passionate about…   

5. Focus your writing on why you've chosen that subject

So you’ve got your intro done – time to nail the rest of it. Bear in mind that you’ve got to be a little bit careful when following a personal statement template. It’s easy to fall into the trap of copying someone else’s style, and in the process lose all of your own voice and personality from your writing. But there is a rough order that you can follow, which should help keep you in your flow. After your opening paragraph or two, get into any work experience (if you’ve got it). Talk about extracurriculars: anything you've done which is relevant to the subject can go here – hobbies, interests, volunteering. Touch on your career aspirations – where do you want this course to take you? Next, show your enthusiasm for your current studies. Cite some specific examples of current work that you enjoyed. Show off your relevant skills and qualities by explaining how you’ve used these in the past. Make sure you’re giving real-world examples here, not just vague assertions like “I’m really organised and motivated”. Try to use examples that are relevant.   Follow this up with something about you as a person. Talk about non-academic stuff that you like to do, but link it in some way with the course, or with how it shows your maturity for dealing with uni life. Round it all off by bringing your main points together, including a final emphasis of your commitment to studying this particular course.

• Read more: how to write your personal statement in an evening  

6. How long should a personal statement be?

You've got to work to a very specific limit when writing your personal statement. In theory you could use up to 4,000 characters – but you’re probably more likely to be limited by the line count. That's because it's a good idea to put line breaks in between your paragraphs (to make it more readable) and you only get a maximum of 47 lines. With this in mind, 3,500 characters is a more realistic limit. But when you’re getting started you should ignore these limits completely. At first, you just want to get down everything that you feel is important. You'll probably end up with something that is far too long, but that's fine. This is where you get to do some polishing and pruning. Keep the focus of your piece on the course you’re applying for, why you want to do it and why you’re perfectly suited to it. Look through what you’ve written so far – have you got the balance right? Chop out anything that goes on a bit, as you want each point to be snappy and succinct.

• Read more: universities reveal all about personal statements  

7. Keep it simple

8. Smart ways to end your personal statement

Writing a closing line that you’re happy with can feel as tricky as coming up with your opener. What you’re looking for here is a sign-off that is bold and memorable. The final couple of sentences in your statement give you the opportunity to emphasise all the good stuff you’ve already covered. Use this space to leave the reader in no doubt as to what an excellent addition you would be to their university. Pull together all your key points and – most importantly – address the central question that your personal statement should answer: why should you get a place on the course?

• Read more: universities explain how to end your personal statement with a bang  

9. Make sure your personal statement has no mistakes

Now you’ve got a personal statement you’re happy with, you need to make sure there are no mistakes. Check it, check it a second time, then check it again. Once you’ve done that, get someone else to check it, too. You will be doing yourself a massive disservice if you send through a personal statement with spelling and/or grammatical errors. You’ve got months to put this together so there really is no excuse for sending through something that looks like a rush job. Ask your teachers to look at it, and be prepared to accept their feedback without getting defensive. They will have seen many personal statements before; use what they tell you to make yours even better. You’ve also got another chance here to look through the content of your personal statement, so you can make sure the balance is right. Make sure your focus is very clearly on the subject you are applying for and why you want to study it. Don’t post your personal statement on the internet or social media where anyone can see it. You will get picked up by the Ucas plagiarism checker. Similarly, don't copy any that you find online. Instead, now is a good time to make your parents feel useful. Read your personal statement out to them and get them to give you feedback. Or try printing it out and mixing it up with a few others (you can find sample personal statements on The Student Room). Get them to read them all and then try to pick yours out. If they can't, perhaps there's not enough of your personality in there.  

10. Don't think about your personal statement for a whole week

If you followed the advice at the very start of this guide, you’ve started your personal statement early. Good job! There are months before you need to submit it. Use one of these weeks to forget about your personal statement completely. Get on with other things – anything you like. Just don’t go near your statement. Give it a whole week and then open up the document again and read through it with fresh eyes. You’ll gain a whole new perspective on what you’ve written and will be well placed to make more changes, if needed.

• Read more: how to write your personal statement when you have nothing interesting to say  

10 steps to your ideal personal statement

In summary, here are the ten steps you should follow to create the perfect personal statement.  

Personal statement dos and don'ts

• Remember that your personal statement is your personal statement, not an article written about your intended field of study. It should tell the reader about you, not about the subject.
• Only put in things that you’re prepared to talk about at the interviews.
• Give convincing reasons for why you want to study the course – more than just "enjoying the subject" (this should be a given).
• For very competitive courses, find out as much as you can about the nature of the course and try to make your personal statement relevant to this.
• Be reflective. If you make a point like 'I like reading', 'I travelled abroad', say what you got from it.
• Go through the whole thing checking your grammar and your spelling. Do this at least twice. It doesn’t matter if you’re not applying to an essay-based course – a personal statement riddled with spelling mistakes is just going to irritate the reader, which is the last thing you want to do. If this is something you find difficult then have someone look over it for you.
• Leave blank lines between your paragraphs. It’s easier for the reader to get through your personal statement when it’s broken into easily digestible chunks. Remember that they’re going to be reading a lot of these! Make yours easy to get through.
• Get someone else's opinion on your statement. Read it out to family or friends. Share it with your teacher. Look for feedback wherever you can find it, then act upon it.
• Don’t write it like a letter. Kicking off with a greeting such as "Dear Sir/Madam" not only looks weird, it also wastes precious space.
• Don’t make jokes. This is simply not the time – save them for your first night in the union.
• Don’t criticise your current school or college or try to blame teachers for any disappointing grades you might have got.
• Be afraid of details – if you want your PS to be personal to you that means explaining exactly which bits of work or topics or activities you've taken part in/enjoyed. It's much more compelling to read about one or two detailed examples than a paragraph that brushes over five or six.
• Just list what you're doing now. You should pull out the experiences that are relevant to the courses which you're applying to.
• Mention skills and activities without giving examples of when they have been demonstrated by you or what you learnt from them. Anyone can write "I have great leadership skills" in a PS, actually using a sentence to explain when you demonstrated good leadership skills is much rarer and more valuable.
• Refer to experiences that took place before your GCSEs (or equivalent).
• Give explanations about medical or mental health problems. These should be explained in your reference, not your PS.
• Apply for too many different courses, making it difficult to write a convincing personal statement which supports the application.
• Write a statement specific to just one institution, unless you're only applying to that one choice.
• Copy and paste the statement from somewhere else! This means do not plagiarise. All statements are automatically checked for plagiarism by Ucas. Those that are highlighted by the computer system are checked manually by Ucas staff. If you’re found to have plagiarised parts of your statement, the universities you apply to will be informed and it could jeopardise your applications.
• Use ChatGPT or another AI program to write your personal statement for you. Or, if you do, make sure you thoroughly edit and personalise the text so it's truly yours. Otherwise you're very much at risk of the plagiarism point above.

You may want to look at these...

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How to start a personal statement

The process of writing your personal statement can be simple if you know how to start. this is our guide on where to begin..

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Make a plan

Prepare how you’re going to write your personal statement before you begin any of the actual writing. Note down how you want to structure it and what you want to say in each paragraph. By summarising what you’re going to write in a plan, you can assess whether your personal statement will flow and if you have all the things you need to include.

• What to include in a personal statement

Have a structure

Part of planning your personal statement is deciding how to lay it out. Keep in mind that you’re telling admissions tutors the story of you. All stories have a structure – there’s a beginning, a middle and an end. You can use a similar method to convey your motivation for choosing the subject you’re applying for.

There’s more than one way to structure a personal statement, but you should at least have a:

• Clear introduction
• Strong body of five–six paragraphs that link your experience and achievements to why you've chosen the subject
• Conclusion to summarise it all

A structured statement also shows admissions tutors that you can communicate effectively.

Begin with you

Tackling the introduction first? This is your chance to talk about you, your background, and your excitement for the course. It should then flow naturally into the middle paragraphs, where you can expand on why you’re interested in the subject you’ve chosen.

Tina, Lead Admissions Tutor for Adult Nursing at the University of Brighton , shared with us what she looks for in the first few paragraphs of a student's personal statement:

They should start their application with the reason why they are applying and if they have any personal insight into a role such as being cared for when they were younger, attending hospital to visit a relative or any other experience as part of a course, volunteering, or work. Tina, Lead Admissions Tutor for Adult Nursing at University of Brighton

Be to the point from the beginning

Your introduction shouldn’t be long-winded, so two or three sentences are usually enough. You only have 4,000 characters and about 47 lines to play with for the entire statement.

Don’t be afraid to go straight into talking about what excites you most about your subject and the motivation behind choosing to apply. Use language that’s punchy, concise, and relevant too. This will help you to show your ambition and enthusiasm to admissions tutors.

Avoid cliché opening sentences

Clichés are clichés because they’re overused. Put yourself in the shoes of an admissions tutor – they’ll be reading lots of personal statements, so the ones that stand out will be those that aren’t like the others.

Make a note of any clichéd sentences you can think of or have seen online, and check you don’t include them when writing your personal statement. Some examples to avoid include:

• ‘I have always wanted to study...’
• ‘I feel I’ve always had a passion for...’
• ‘From a young age...’
• ‘Since I can remember...’

Don’t feel pressured to write the intro first

The introduction seems like the obvious place to start. But you may find it easier to leave the introduction until the end. Start at whichever point suits you best, provided you have a plan and structure in place.

Fortunately, the intro is only a few sentences, and given that the most important content will come in the body paragraphs, it may make sense to start with these paragraphs.

Just start writing! Don’t feel that you necessarily need to write your personal statement in the order in which it will be read. This is only for the author to know. Dr Ceri Davies, Economics Director of Admissions and Recruitment at University of Birmingham

• Tips for writing your personal statement

Just get words down

The most important part of writing is to get words on paper. If you’re struggling to plan, try writing down the first words that come to your head about why you want to study the subject. If you do have a plan and structure, but don’t know where to begin, try taking the same approach. You can remove or edit any bits that you don’t like later.

Once you start writing you should hopefully enter a state of flow. You’ll piece sentences together and gradually craft an impressive personal statement.

Start by writing down all the reasons why you want to study the subject you are applying for and then, when all your enthusiasm is flowing, you can decide the order you want to put it in. Katherine Pagett, Student Recruitment Manager at University of Birmingham

• How to make your personal statement stand out

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Marketing Personal Statement Examples

What is a marketing personal statement?

Your marketing UCAS personal statement  is a chance to sell yourself to the university admissions tutors and show them why you would make a great marketing candidate. It’s a place to describe your skills and strengths, as well as your career plans and any relevant work experience you have completed.

You are allowed up to 4,000 characters to explain why you are applying for a marketing degree, so you need to make sure your statement is as polished as possible to stand out from the crowd.

How do I write a good marketing personal statement?

Successful marketing personal statements always use evidence to back up what they say - remember to always show, not tell!

You need to convince admissions tutors that you’re a good match for the programme, so if you claim to be committed, organised or inquisitive, then use examples from your life experience to demonstrate this.

To write a great marketing personal statement you need to start early, brainstorm some ideas, and then begin your first draft.

This will then need to be carefully revised and edited before asking family and friends for feedback. Incorporate their comments and suggestions, and see how it is improved before asking them to look at it again.

Read through our marketing personal statement examples above, which will give you an idea of what a good marketing statement looks like.

Make sure you proofread your statement for grammar and spelling before sending it off, and if you feel you need a little extra help, take a look at our personal statement editing services .

What should I include in my marketing personal statement?

Many students choose to start their marketing personal statement by picking a specific topic and explaining why they enjoy it, e.g. consumer behaviour or retail marketing.

Remember that admissions tutors only want candidates that are as passionate about the subject as they are.

As well as your motivations for studying marketing, think about your hobbies and extracurricular activities too. What skills have you learned from these and how will these help you in your marketing degree?

Talk about any work experience placements you have completed, e.g. working as a marketing assistant or digital marketing intern. What did you take away from this experience? Do you feel you have all the necessary personal traits and qualities that make a good university marketing student?

Your wider reading is also important, so it's worth mentioning anything you've read recently that you found interesting and why. This might be in a newspaper, magazine, journal or online. Generally, admissions tutors like students who express their views and opinions, and can back them up with evidence.

For more help and advice on what to write in your marketing personal statement, please see:

• Personal Statement Editing Services
• Personal Statement Tips From A Teacher
• Analysis Of A Personal Statement
• The 15th January UCAS Deadline: 4 Ways To Avoid Missing It
• Personal Statement FAQs
• Personal Statement Timeline
• 10 Top Personal Statement Writing Tips
• What To Do If You Miss The 15th January UCAS Deadline.

What can I do with a marketing degree?

There are many career options open to those wishing to study marketing at university. These include:

• Digital marketer
• Marketing executive
• Media buyer
• PPC specialist
• Public relations officer
• Product manager
• Social media manager

For more information on careers with a marketing degree, please see Prospects and Top Universities .

What are the best UK universities for marketing?

Currently, the best UK universities for marketing are:

For more information about UK university rankings for marketing, please see The Complete University Guide and The Guardian .

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