how do i write a cover letter for a general manager position

How to Write a General Manager Cover Letter (With Example)

Learn the essentials of writing a General Manager cover letter. This guide offers straightforward advice and a sample to help you showcase your leadership qualities and professional achievements effectively.

A cover letter is a key part of applying for a General Manager job. It's your chance to show why you're the right person for the role. Unlike a resume that lists your skills and experience, a cover letter lets you tell your story and explain why you want the job.

Writing a good cover letter for a General Manager position is important because it's often the first thing an employer sees. It can make them want to learn more about you or move on to the next applicant. A strong cover letter can help you stand out from other people who want the same job.

In your cover letter, you should talk about your leadership skills, how you solve problems, and your experience in running a business or team. You also need to show that you understand what the company does and why you want to work there.

This article will guide you through writing a great cover letter for a General Manager position. We'll explain what to include, how to structure your letter, and give you tips to make your application strong. By the end, you'll have the tools to write a cover letter that gets noticed and increases your chances of getting an interview.

General Manager Cover Letter Example

Dear Mr. David Hernandez,

I am writing to express my strong interest in the General Manager position at Marriott International. With my extensive experience in hospitality management and passion for delivering exceptional guest experiences, I am confident in my ability to contribute significantly to your esteemed organization.

Throughout my career, I have honed my skills in strategic planning, team leadership, and operational excellence within the hospitality industry. My track record includes successfully managing diverse teams, optimizing revenue streams, and implementing innovative guest service initiatives that have consistently elevated brand reputation and guest satisfaction scores.

I am particularly drawn to Marriott International's commitment to innovation and its global reputation for setting the standard in hospitality. Your recent initiatives in sustainability and digital guest experiences align perfectly with my own vision for the future of hotel management. I am excited about the possibility of bringing my unique blend of traditional hospitality values and forward-thinking management approaches to your team.

My strengths include:

• Proven ability to drive financial performance and exceed revenue targets • Expert in developing and implementing standard operating procedures • Strong background in talent management and employee development • Skilled in crisis management and problem-solving • Fluency in multiple languages, enhancing guest communication and global perspective

I am eager to bring my expertise to Marriott International and contribute to your continued success and growth. I would welcome the opportunity to discuss how my background, skills, and enthusiasm can benefit your team.

Thank you for your time and consideration. I look forward to the possibility of speaking with you soon about how I can contribute to the ongoing success of Marriott International.

Bobby Garcia

How to Write & Format a Cover Letter Header

The header of your general manager cover letter sets the tone for your application and provides essential contact information. It's the first thing a hiring manager sees, so it's crucial to make a professional impression right from the start.

Format and Content

Your cover letter header should be aligned to the left and include the following information:

• Your full name • Your address • Your phone number • Your email address

After your contact details, add the date of writing, followed by the recipient's information:

• Hiring manager's name (if known) • Company name • Company address

If you don't know the hiring manager's name, use a professional salutation such as "Dear Hiring Manager" or "Dear [Company Name] Recruitment Team."

Professional Presentation

Ensure your header is clean, easy to read, and matches the formatting of your resume for a cohesive application package. Use a professional font and appropriate spacing to make your information stand out clearly.

Remember, the header is your first opportunity to showcase your attention to detail and professionalism. A well-crafted header sets the stage for a compelling cover letter that highlights your qualifications for the general manager position.

Greeting Your Potential Employer

After crafting a professional header for your general manager cover letter, it's time to focus on the greeting. The greeting sets the tone for your letter and is your first opportunity to make a positive impression on the hiring manager.

Use a personalized greeting

Whenever possible, address the hiring manager by name. This demonstrates that you've done your research and are genuinely interested in the position. Use "Dear Mr./Ms. [Last Name]" if you know the recipient's gender, or "Dear [First Name] [Last Name]" if you're unsure.

When you can't find a name

If you're unable to find the hiring manager's name after thorough research, use a professional, gender-neutral greeting such as "Dear Hiring Manager" or "Dear [Company Name] Recruitment Team."

Avoid outdated or overly casual greetings

Steer clear of outdated phrases like "To Whom It May Concern" or overly casual greetings like "Hey" or "Hi there." These can make your letter appear generic or unprofessional.

Double-check for accuracy

Before sending your cover letter, double-check the spelling of the recipient's name and company name to avoid any embarrassing errors that could hurt your chances of landing an interview.

Introducing Yourself in a Cover Letter

The introduction of your general manager cover letter sets the tone for your application and should immediately capture the reader's attention. This crucial section is your opportunity to make a strong first impression and entice the hiring manager to continue reading.

Craft a compelling opening

Begin with a powerful statement that highlights your most relevant qualifications or achievements. Mention the specific position you're applying for and briefly explain why you're interested in the role and company.

Demonstrate your research

Show that you've done your homework by referencing recent company news, initiatives, or values that align with your own professional goals. This demonstrates your genuine interest and proactive approach.

Highlight your unique value proposition

Briefly outline what sets you apart from other candidates and how your skills and experience make you an ideal fit for the general manager position. Focus on aspects that directly relate to the job requirements.

Keep it concise and focused

Aim for a concise introduction of 2-3 sentences that effectively conveys your enthusiasm, qualifications, and alignment with the company's needs. Remember, the goal is to pique the reader's interest and encourage them to continue reading your cover letter and resume.

Strong Example

Dear Hiring Manager,

As a seasoned General Manager with over 15 years of experience in driving operational excellence and fostering team growth, I am thrilled to apply for the General Manager position at XYZ Corporation. My proven track record of increasing revenue by 30% and reducing operational costs by 25% at my previous role with ABC Industries aligns perfectly with your company's goals for expansion and efficiency. I am excited about the opportunity to bring my strategic leadership and innovative problem-solving skills to your dynamic team.

Why is this a strong example?

This is a strong example of a Cover Letter Introduction for a General Manager position because it effectively accomplishes several key objectives. First, it immediately establishes the candidate's relevant experience and expertise, highlighting their 15 years in the field. Second, it demonstrates specific, quantifiable achievements (30% revenue increase, 25% cost reduction) that directly relate to the role's responsibilities. Third, it shows the candidate has researched the company by mentioning its goals for expansion and efficiency. Finally, it expresses enthusiasm for the position and company, while also hinting at the value the candidate can bring to the role. The introduction is concise yet informative, grabbing the reader's attention and encouraging them to continue reading the rest of the cover letter.

Weak Example

Dear Sir/Madam,

I am writing to apply for the General Manager position at your company. I saw the job posting online and thought I would be a good fit. I have worked in management for several years and am looking for a new opportunity to advance my career.

Why is this a weak example?

This introduction is weak for several reasons. Firstly, it uses a generic salutation ('Dear Sir/Madam') instead of addressing a specific person, which shows a lack of research and personalization. Secondly, the opening line is vague and doesn't grab the reader's attention. It fails to demonstrate enthusiasm or specific interest in the company. The candidate mentions seeing the job posting online but doesn't specify where, suggesting a lack of engagement. Additionally, the statement about being a 'good fit' is not supported by any specific qualifications or achievements. The mention of 'several years' in management is imprecise and doesn't highlight any particular skills or experiences relevant to the General Manager role. Overall, this introduction fails to make a strong first impression, differentiate the candidate, or provide compelling reasons for the employer to continue reading.

Writing the Body of Your Cover Letter

The body of your general manager cover letter is where you'll elaborate on your qualifications and demonstrate why you're the ideal candidate for the position. This section should highlight your most relevant skills, experiences, and achievements that align with the job requirements.

Highlight Key Qualifications

Focus on 2-3 of your strongest qualifications that match the job description. Provide specific examples of how you've utilized these skills in previous roles.

Showcase Leadership Experience

Emphasize your leadership abilities by describing situations where you've successfully managed teams, implemented strategies, or improved operations.

Quantify Achievements

Use concrete numbers and statistics to illustrate your accomplishments. This could include revenue growth, cost savings, or efficiency improvements you've achieved in past positions.

Demonstrate Industry Knowledge

Show your understanding of the company and industry by mentioning specific challenges or trends, and how your expertise can address them.

Express Enthusiasm

Convey your genuine interest in the position and the company. Explain why you're excited about the opportunity and how it aligns with your career goals.

Remember to tailor the body of your cover letter to the specific job and company, focusing on the most relevant aspects of your background that make you an excellent fit for the general manager role.

As a seasoned General Manager with over 15 years of experience in the retail industry, I have consistently driven revenue growth and operational excellence. At XYZ Corporation, I successfully led a team of 150+ employees, increasing annual sales by 25% and reducing operational costs by 15% through innovative process improvements. My expertise in strategic planning, team leadership, and financial management has enabled me to transform underperforming stores into top-performing locations within their respective markets. I am particularly proud of implementing a customer-centric approach that resulted in a 40% increase in customer satisfaction scores and a 30% boost in repeat business. With my proven track record of achieving results and my passion for developing high-performing teams, I am confident in my ability to drive growth and success as the General Manager at your esteemed organization.

This is a strong example of a Cover Letter Body for a General Manager position because it effectively showcases the candidate's relevant experience, quantifiable achievements, and key skills. The content is concise yet impactful, highlighting specific accomplishments that demonstrate the candidate's ability to drive revenue growth, improve operational efficiency, and enhance customer satisfaction. The use of concrete metrics (e.g., 25% increase in sales, 15% reduction in costs) adds credibility to the claims and allows the hiring manager to quickly grasp the candidate's potential value. Additionally, the paragraph touches on essential General Manager competencies such as team leadership, strategic planning, and financial management, aligning the candidate's experience with typical job requirements. The confident tone and expression of enthusiasm for the role further strengthen the overall impact of the cover letter body.

I am writing to apply for the General Manager position at your company. I have worked in management for a few years and I think I would be good for this job. I am a hard worker and I like to lead teams. I can do many tasks like budgeting and hiring. Please consider me for this position.

This is a weak example for several reasons. First, it lacks specificity and fails to showcase the candidate's unique qualifications. The language is vague and generic, using phrases like 'a few years' and 'I think I would be good' which don't inspire confidence. There are no concrete examples of achievements or specific skills that relate to the General Manager role. The cover letter also doesn't demonstrate any knowledge about the company or express enthusiasm for the specific position. It's brief and superficial, missing opportunities to elaborate on leadership experience, strategic thinking, or industry knowledge. A strong cover letter should be tailored to the job, highlight relevant accomplishments, and demonstrate a clear understanding of the role and company.

How to Close Your Cover Letter

To conclude your general manager cover letter effectively, craft a strong closing paragraph that leaves a lasting impression. This final section should summarize your interest in the position, reiterate your key qualifications, and express enthusiasm for the opportunity to discuss your application further.

Begin by restating your excitement about the role and the company. Briefly mention how your skills and experience align with the position's requirements. Express confidence in your ability to contribute to the organization's success.

Next, include a call to action. Politely request an interview or meeting to further discuss your qualifications. Indicate your availability and willingness to provide additional information if needed.

Finally, thank the reader for their time and consideration. Use a professional closing salutation, such as "Sincerely" or "Best regards," followed by your full name.

Remember to proofread your entire cover letter, paying special attention to the closing paragraph. Ensure that it flows smoothly with the rest of the letter and maintains a confident, professional tone throughout. A well-crafted closing can significantly enhance your chances of securing an interview and advancing in the hiring process.

Thank you for considering my application. I am excited about the opportunity to contribute to [Company Name]'s continued success and growth as your next General Manager. My proven track record in strategic leadership, operational excellence, and team development aligns perfectly with your organization's goals. I look forward to the opportunity to discuss how my experience and skills can benefit your team and drive results. Please feel free to contact me at your convenience to schedule an interview.

This is a strong cover letter closing for several reasons. First, it expresses gratitude for the reader's consideration, which is polite and professional. It then reiterates enthusiasm for the position, demonstrating genuine interest. The closing also briefly summarizes key qualifications (strategic leadership, operational excellence, team development) that match the job requirements, reinforcing the candidate's suitability. By mentioning the company's success and growth, it shows research and alignment with organizational goals. The closing is proactive, expressing a desire for an interview and providing a clear call-to-action. Finally, it maintains a confident yet respectful tone throughout, which is appropriate for a General Manager position. This closing leaves a strong final impression and encourages further action from the hiring manager.

Thanks for your time. I hope to hear from you soon. Have a nice day!

Sincerely, John Smith

This closing is weak for several reasons. First, it's overly casual and lacks professionalism, which is inappropriate for a General Manager position. The phrase 'Thanks for your time' doesn't convey genuine appreciation or enthusiasm for the opportunity. 'I hope to hear from you soon' is passive and doesn't demonstrate confidence or initiative. 'Have a nice day!' is too informal and out of place in a cover letter. The closing lacks any mention of follow-up actions or reiteration of interest in the position. It fails to leave a lasting impression or reinforce the candidate's qualifications. A stronger closing would express sincere appreciation, reaffirm interest in the role, mention readiness for next steps, and end with a more formal sign-off appropriate for executive-level communication.

Cover Letter FAQs for General Manager

What is the ideal format and length for a general manager cover letter.

A General Manager cover letter should be one page long, consisting of 3-4 paragraphs. Use a professional business letter format with your contact information at the top, followed by the date and the employer's details. Keep paragraphs concise and focused, highlighting your most relevant qualifications and experiences.

What key skills should I emphasize in a General Manager cover letter?

Emphasize leadership, strategic planning, financial management, team building, problem-solving, and communication skills. Also, highlight industry-specific knowledge, operational expertise, and any notable achievements that demonstrate your ability to drive business growth and efficiency.

How do I tailor my General Manager cover letter to a specific company?

Research the company thoroughly and incorporate specific details about their goals, challenges, or culture in your letter. Explain how your skills and experience align with their needs and how you can contribute to their success. This demonstrates your genuine interest and understanding of the role.

Should I include salary expectations in my General Manager cover letter?

Generally, it's best to avoid mentioning salary expectations in your cover letter unless specifically requested by the employer. If asked, provide a salary range based on industry standards and your experience, or state that you're open to discussing compensation during the interview process.

How do I address gaps in employment in a General Manager cover letter?

If you have significant gaps in employment, briefly address them in your cover letter. Focus on any relevant skills or experiences gained during that time, such as freelance work, volunteering, or professional development. Emphasize your current readiness and enthusiasm for the General Manager role.

What's the best way to close a General Manager cover letter?

End your cover letter with a strong closing paragraph that reiterates your interest in the position and the value you can bring to the company. Express your enthusiasm for the opportunity to discuss your qualifications further in an interview. Use a professional sign-off such as 'Sincerely' or 'Best regards,' followed by your full name.

General Manager Cover Letter Example (Free Guide)

Create an general manager cover letter that lands you the interview with our free examples and writing tips. use and customize our template and land an interview today..

Are you looking for a job as a general manager? Have you been searching for the best cover letter tips and advice? Our General Manager Cover Letter Guide is here to help you create an impressive cover letter that will help you stand out from the competition. Use our useful tips and tricks to create the perfect cover letter and get one step closer to your dream job.

We will cover:

• How to write a cover letter, no matter your industry or job title.
• What to put on a cover letter to stand out.
• The top skills employers from every industry want to see.
• How to build a cover letter fast with our professional Cover Letter Builder .
• What a cover letter template is, and why you should use it.

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Dear Hiring Manager,

I am writing in response to your recent advertisement for a General Manager position. After carefully reading the job description, I am confident that I possess the skills, experience, and motivation that you are looking for in a candidate.

I have been working in the hospitality industry for over ten years, gaining valuable experience in all aspects of hotel and restaurant operations. I have held positions such as Front Office Manager, Restaurant Manager, and Hotel Manager, so I have a broad understanding of the needs of a variety of businesses. In each of these positions I have worked hard to ensure that all customer needs were met, that the highest standards were maintained, and that the business exceeded its financial goals.

I am results-driven and I have a proven track record of success. I have consistently improved guest satisfaction scores, increased revenue, and reduced costs. I am also highly organized and skilled at managing multiple projects and tasks simultaneously. I have a strong work ethic and I am willing to go the extra mile to ensure that the job is done right.

I am confident that I can bring a wealth of experience and knowledge to the position of General Manager. I have a passion for the hospitality industry and I am motivated to help businesses succeed. I am excited about the prospect of joining your team and I look forward to discussing my qualifications in more detail during an interview.

Sincerely, Your Name

Why Do you Need a General Manager Cover Letter?

• A General Manager cover letter is an important tool to make a positive first impression on a potential employer.
• It is a chance to showcase your qualifications and experience and demonstrate why you are the best candidate for the position.
• Your cover letter should highlight the skills and qualities that make you an ideal candidate for the role, such as leadership, organizational, and problem-solving skills.
• It should also demonstrate your understanding of the company and the position, and show that you have done your research.
• A well-written General Manager cover letter can help you stand out from the competition and show potential employers why you are the best person for the job.

A Few Important Rules To Keep In Mind

• Make sure to address your cover letter to the specific individual responsible for recruitment.
• Keep it concise and to the point. Aim for a maximum of two pages, and be sure to include your contact information and the job title you are applying for.
• Start the letter by introducing yourself and briefly explain why you are the ideal candidate for the job.
• Highlight your most relevant experience and qualifications, and make sure to include any awards or accolades that you have earned.
• Make sure to include examples of successful projects or initiatives you have completed, as well as any challenges you have overcome.
• Conclude your cover letter by thanking the recipient for their time and expressing your enthusiasm for the position.
• Proofread your letter for any grammatical or spelling errors before sending.

What's The Best Structure For General Manager Cover Letters?

After creating an impressive General Manager resume , the next step is crafting a compelling cover letter to accompany your job applications. It's essential to remember that your cover letter should maintain a formal tone and follow a recommended structure. But what exactly does this structure entail, and what key elements should be included in a General Manager cover letter? Let's explore the guidelines and components that will make your cover letter stand out.

Key Components For General Manager Cover Letters:

• Your contact information, including the date of writing
• The recipient's details, such as the company's name and the name of the addressee
• A professional greeting or salutation, like "Dear Mr. Levi,"
• An attention-grabbing opening statement to captivate the reader's interest
• A concise paragraph explaining why you are an excellent fit for the role
• Another paragraph highlighting why the position aligns with your career goals and aspirations
• A closing statement that reinforces your enthusiasm and suitability for the role
• A complimentary closing, such as "Regards" or "Sincerely," followed by your name
• An optional postscript (P.S.) to add a brief, impactful note or mention any additional relevant information.

Cover Letter Header

A header in a cover letter should typically include the following information:

• Your Full Name: Begin with your first and last name, written in a clear and legible format.
• Contact Information: Include your phone number, email address, and optionally, your mailing address. Providing multiple methods of contact ensures that the hiring manager can reach you easily.
• Date: Add the date on which you are writing the cover letter. This helps establish the timeline of your application.

It's important to place the header at the top of the cover letter, aligning it to the left or center of the page. This ensures that the reader can quickly identify your contact details and know when the cover letter was written.

Cover Letter Greeting / Salutation

A greeting in a cover letter should contain the following elements:

• Personalized Salutation: Address the hiring manager or the specific recipient of the cover letter by their name. If the name is not mentioned in the job posting or you are unsure about the recipient's name, it's acceptable to use a general salutation such as "Dear Hiring Manager" or "Dear [Company Name] Recruiting Team."
• Professional Tone: Maintain a formal and respectful tone throughout the greeting. Avoid using overly casual language or informal expressions.
• Correct Spelling and Title: Double-check the spelling of the recipient's name and ensure that you use the appropriate title (e.g., Mr., Ms., Dr., or Professor) if applicable. This shows attention to detail and professionalism.

For example, a suitable greeting could be "Dear Ms. Johnson," or "Dear Hiring Manager," depending on the information available. It's important to tailor the greeting to the specific recipient to create a personalized and professional tone for your cover letter.

Cover Letter Introduction

An introduction for a cover letter should capture the reader's attention and provide a brief overview of your background and interest in the position. Here's how an effective introduction should look:

• Opening Statement: Start with a strong opening sentence that immediately grabs the reader's attention. Consider mentioning your enthusiasm for the job opportunity or any specific aspect of the company or organization that sparked your interest.
• Brief Introduction: Provide a concise introduction of yourself and mention the specific position you are applying for. Include any relevant background information, such as your current role, educational background, or notable achievements that are directly related to the position.
• Connection to the Company: Demonstrate your knowledge of the company or organization and establish a connection between your skills and experiences with their mission, values, or industry. Showcasing your understanding and alignment with their goals helps to emphasize your fit for the role.
• Engaging Hook: Consider including a compelling sentence or two that highlights your unique selling points or key qualifications that make you stand out from other candidates. This can be a specific accomplishment, a relevant skill, or an experience that demonstrates your value as a potential employee.
• Transition to the Body: Conclude the introduction by smoothly transitioning to the main body of the cover letter, where you will provide more detailed information about your qualifications, experiences, and how they align with the requirements of the position.

By following these guidelines, your cover letter introduction will make a strong first impression and set the stage for the rest of your application.

Cover Letter Body

Dear [Hiring Manager],

As an experienced and highly motivated professional with more than 10 years of progressive experience in general management, I am confident that I would make an outstanding addition to your team. My expertise lies in overseeing and directing the operations of a company and driving business growth through strategic planning.

The most notable accomplishment of my career thus far has been my success in driving high-level performance improvement and operational efficiency for the companies I have managed. My experience managing budgets, personnel, and resources has allowed me to identify and implement cost-saving strategies, as well as to streamline processes to increase productivity and profitability. I have also excelled at developing and maintaining excellent relationships with vendors, suppliers, and clients to ensure the smooth execution of operations.

Moreover, I have a proven track record of success in leading diverse teams, motivating staff to achieve performance goals, and fostering a positive work environment. I am also adept at leveraging technology for efficiencies, developing and deploying effective marketing campaigns, and launching successful new products.

I am confident that I have the skills and qualifications to make an immediate and lasting impact on your organization. I look forward to discussing my qualifications in further detail and the ways that I can help your business grow.

Sincerely, [Your Name]

Complimentary Close

The conclusion and signature of a cover letter provide a final opportunity to leave a positive impression and invite further action. Here's how the conclusion and signature of a cover letter should look:

• Summary of Interest: In the conclusion paragraph, summarize your interest in the position and reiterate your enthusiasm for the opportunity to contribute to the organization or school. Emphasize the value you can bring to the role and briefly mention your key qualifications or unique selling points.
• Appreciation and Gratitude: Express appreciation for the reader's time and consideration in reviewing your application. Thank them for the opportunity to be considered for the position and acknowledge any additional materials or documents you have included, such as references or a portfolio.
• Call to Action: Conclude the cover letter with a clear call to action. Indicate your availability for an interview or express your interest in discussing the opportunity further. Encourage the reader to contact you to schedule a meeting or provide any additional information they may require.
• Complimentary Closing: Choose a professional and appropriate complimentary closing to end your cover letter, such as "Sincerely," "Best Regards," or "Thank you." Ensure the closing reflects the overall tone and formality of the letter.
• Signature: Below the complimentary closing, leave space for your handwritten signature. Sign your name in ink using a legible and professional style. If you are submitting a digital or typed cover letter, you can simply type your full name.
• Typed Name: Beneath your signature, type your full name in a clear and readable font. This allows for easy identification and ensures clarity in case the handwritten signature is not clear.

Common Mistakes to Avoid When Writing a General Manager Cover Letter

When crafting a cover letter, it's essential to present yourself in the best possible light to potential employers. However, there are common mistakes that can hinder your chances of making a strong impression. By being aware of these pitfalls and avoiding them, you can ensure that your cover letter effectively highlights your qualifications and stands out from the competition. In this article, we will explore some of the most common mistakes to avoid when writing a cover letter, providing you with valuable insights and practical tips to help you create a compelling and impactful introduction that captures the attention of hiring managers. Whether you're a seasoned professional or just starting your career journey, understanding these mistakes will greatly enhance your chances of success in the job application process. So, let's dive in and discover how to steer clear of these common missteps and create a standout cover letter that gets you noticed by potential employers.

• Not researching the company and its values.
• Not tailoring the letter to the specific job.
• Not emphasizing relevant skills and qualifications.
• Using too many clichés and generic language.
• Including irrelevant information.
• Being too brief.
• Using passive language.
• Making spelling and grammatical errors.
• Not including a call to action.

Key Takeaways For a General Manager Cover Letter

• Highlight your experience leading teams in a managerial position
• Showcase your proven track record of success in managing projects, personnel, and budgets
• Demonstrate your ability to lead, motivate, and inspire others to achieve their goals
• Showcase your problem-solving skills and ability to make sound decisions
• Mention any relevant certifications or qualifications that are relevant to the position
• Describe your leadership style and how it will help the company achieve its goals
• Demonstrate your ability to build relationships with stakeholders and team members
• Highlight your commitment to team development and fostering a positive work environment

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General Manager   Cover Letter

General manager cover letter (with examples).

The task of writing a cover letter may seem daunting, but the good news is there are plentiful resources and templates available to help .

Cover letters are an important part of the job-querying process. It’s not uncommon these days for many job applications to say that a cover letter is optional, but if you can include a cover letter, it’s always a good idea. Sending a cover letter shows that you’re serious about the job and want to stand out.

This article dissects the various components of a cover letter and provides tips and samples to help you draft a strong pitch to your next potential employer.

Looking for a job? These position are hiring now near you:

• General Manager
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What Is a Cover Letter and Why Is It Important?

A cover letter is a brief letter of introduction that usually accompanies a resume . It gives you a chance to cover more information that may not be as easily conveyed in the typical bullet-point format of a resume.

When writing a cover letter , you have the opportunity to introduce yourself, highlight your skills, accomplishments, and goals, and explain what you hope to bring to the company if hired.

Parts of a General Manager Cover Letter

Whether your cover letter is geared toward an entry-level position , managerial position, job promotion , or government job , there are key parts of a standard cover-letter formula you need to include:

Your contact information

The organization’s information

Dear [Manager Name],

First paragraph: intent and opening hook

Second paragraph: main body with key skills and accomplishments in relation to the job requirements

Third paragraph: closing lines with a compelling call to action

Best regards, followed by name and title

You have only one page to grab a hiring manager ’s attention, so you need to make every sentence count. The strongest cover letters are creative while remaining professional.

If graphic design isn’t your thing, utilize free cover letter templates to ensure your layout is professional.

Search For General Manager Jobs

General manager cover letter opening.

It’s essential to include the basic contact information for both you and the company you are applying at the top of the letter. Remember, you want to make it as easy as possible for a hiring manager to contact you.

If possible, address your cover letter to the hiring manager by name. If you don’t know the hiring manager’s name , use a gender-neutral greeting such as “Dear [Company Name] Recruitment Manager.”

Tip: “Dear Sir or Madam” isn’t likely to score you any originality points when it comes to a good first impression. The impersonal greeting feels generic and indicates that you’re sending a mass cover letter to multiple employers without taking the time to personalize each one to the specific position.

While a neutral “ Dear Hiring Manager” or similar phrase is acceptable in lieu of a name, consider mentioning the company and/or department to make it a little more personalized.

The first two sentences of your opening need to immediately hook a hiring manager’s attention. Start by assertively announcing your application to the position and following it with an impactful accomplishment.

Numbers are particularly eye-catching, so if you can quantify your claim with statistics, percentages, or dollar amounts, your letter is much less likely to end up in the “pass” pile without even getting a full read.

Example Cover Letter Opening:

Jane Doe General Manager 9876 Home Avenue Sample, NC 27010 123-867-5309 [email protected] linkedin.com/in/janedoe March 10, 2021 John Smith Operations Manager Big Global Company 5432 Bustle Street Commerce, CA 94108 Dear Mr. Smith, I am applying for the General Manager position at Big Global Company. In my previous role as general manager at Ecom, I led four cross-functional teams to increase revenue by $2 million per year and cut costs by 28% over a three-year period. I believe a position at Big Global Company is the right choice for my skill set, experience, and career goals.

Note that the applicant in the example used specific growth measurements instead of relying on market buzzwords and empty, generic claims about increasing revenue and cutting costs. This technique is much more likely to garner attention.

General Manager Cover Letter Body

Now that you have a hiring manager’s attention, you need to keep it. To prove that you’re a worthy candidate for the position, you need to explain:

Why you want this job

The skills that qualify you for the specific requirements of the job

Why you are the perfect fit for the position

You might be surprised by how many applicants drop the ball here by prattling off a list of general skills and accomplishments that have nothing to do with the specifics of the job listing.

To stand apart from the noise of the competition, you need to prove that you did your research and fully understand what’s expected of you in this job position, then directly tie your skills to the company’s needs.

Example Cover Letter Body:

My primary goal is to drive revenue for a customer-focused global leader in the eCommerce industry, and I’m especially interested in the culture, innovation, and potential for future development with Big Global Company. Your job listing on Indeed specifies that you’re searching for a leader to act as a liaison between the product development, customer service , and distribution center departments, as well as negotiate shipping contracts and optimize distribution efficiency. My track record at Ecom proves that I have those necessary skills: Department liaison: Managed four separate teams totaling 103 employees and reduced company turnover by 12% due to implementing employee incentive programs and quarterly team-building activities . Negotiate shipping contracts: Created proposals for three different shipping companies and successfully negotiated a new deal with a carrier to decrease shipping costs by 15% without sacrificing delivery time for customers. Optimize distribution efficiency: Completed a detailed cost-benefit analysis and implemented new procedures and equipment to increase revenue by an average of $2 million per year.

Note that the applicant clearly understands what is expected in the job description and breaks down her exact qualifications to meet every requirement in a concise, easy-to-read format.

General Manager Cover Letter Closing Lines

So far, so good, but now you have to keep up the momentum and cross the finish line with a strong closing . The ending may not seem as relevant as the rest of the letter, but remember that you have to make sure you leave a lasting impression.

That being said, don’t drag it out with unnecessary fluff. You’ve made your point; now drive it home with a quick recap and optimistic closing to remind the hiring manager why you are the right candidate for the job .

Example Cover Letter Closing:

I look forward to discussing how my strategic management, analytical perspective, and thorough knowledge of Shopify, NetSuite, Fonality, and ShipStation can translate to cost savings and revenue gains for Big Global Company over the next year and decade. Best regards, Jane Doe General Manager 123-867-5309 [email protected]

Note that the applicant didn’t just say “ Thanks for your time ” and leave her strong pitch hanging. She wrapped up her closing in a way that demonstrates her knowledge, enthusiasm, desire for the company’s success, and goal of being with this company long-term.

Example of a General Manager Cover Letter

Putting all the parts together illustrates how the ideal cover letter should start with an attention-grabber right off the bat and keep that same level of energy and competency throughout the entire pitch.

Jane Doe General Manager 9876 Home Avenue Sample, NC 27010 123-867-5309 [email protected] linkedin.com/in/janedoe March 10, 2021 John Smith Operations Manager Big Global Company 5432 Bustle Street Commerce, CA 94108 Dear Mr. Smith, I am applying for the General Manager position at Big Global Company. In my previous role as general manager at Ecom, I led four cross-functional teams to increase revenue by $2 million per year and cut costs by 28% over a three-year period. I believe a position at Big Global Company is the right choice for my skill set, experience, and career goals. My primary goal is to drive revenue for a customer-focused global leader in the eCommerce industry, and I’m especially interested in the culture, innovation, and potential for future development with Big Global Company. Your job listing on Indeed specifies that you’re searching for a leader to act as a liaison between the product development, customer service, and distribution center departments, as well as negotiate shipping contracts and optimize distribution efficiency. My track record at Ecom proves that I have those necessary skills: Department liaison: Managed four separate teams totaling 103 employees and reduced company turnover by 12% due to implementing employee incentive programs and quarterly team-building activities. Negotiate shipping contracts: Created proposals for three different shipping companies and successfully negotiated a new deal with a carrier to decrease shipping costs by 15% without sacrificing delivery time for customers. Optimize distribution efficiency: Completed a detailed cost-benefit analysis and implemented new procedures and equipment to increase revenue by an average of $2 million per year. I look forward to discussing how my strategic management, analytical perspective , and thorough knowledge of Shopify, NetSuite, Fonality, and ShipStation can translate to cost savings and revenue gains for Big Global Company over the next year and decade. Best regards, Jane Doe General Manager 123-867-5309 [email protected]

Tips for a General Manager Cover Letter

Use confident language. This is a managerial position, not an entry-level job , so a hiring manager will expect leadership and confidence in a candidate. Instead of using timid words and phrases like “might have” or “possibly” to undermine your skills, choose absolute phrases like “I do have” or “I am confident that.”

Cite quantifiable achievements to make a bigger impact. Instead of saying, “I helped my previous company grow its annual revenue,” give a specific number: “I facilitated an annual 28% growth increase.”

Expand on relevant experience and skills listed in your resume . A cover letter provides an opportunity to elaborate and put resume points into a larger context.

This especially applies to any sort of leadership, coaching, and team-building that you can cite, as these are important points to a hiring manager searching for a candidate who can upskill and mentor a team .

Final Thoughts

Instead of dreading the cover letter and contemplating whether you should opt out when a job application states that a cover letter is optional, think of it as an extra opportunity to introduce yourself and make your case.

The extra effort can go a long way, especially if you’re applying for a management position where doing the bare minimum just doesn’t cut it.

Even if you have a great resume, the cover letter just might be that final wow factor that elevates your application above someone who either didn’t send a cover letter or didn’t put the same level of time and care into drafting it as you did.

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3 Manager Cover Letter Examples to Get the Job in 2024

• Manager Cover Letter
• Case Manager Cover Letter
• General Manager Cover Letter
• Write Your Manager Cover Letter

You’re an expert leader who knows how to get the job done right. Employee training is provided, schedules are created, and processes are improved when you’re leading teams. 

But can you write a cover letter to showcase your leadership abilities effectively? And will it adequately complement your manager resume ?

With the many qualifications needed to break into a management position, it’s crucial that you impress by making a connection with the company in your cover letter. You can use our manager cover letter examples and free AI cover letter generator as effective templates for success.

Manager Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

Google Docs

Block Format

Copy this text for your manager cover letter!

123 Fictional Avenue Houston, TX 77001 (123) 456-7890

August 20, 2023

Ethan Smith Shell Oil Company 123 Fictional Lane Houston, TX 77001

Dear Ms. Marque:

As a seasoned professional seeking to bring grit and direction to every facet of management, I admire Shell Oil Company’s commitment to energy innovation and environmental sustainability. The values your company and I share, like strategic growth, ethical leadership, and continuous improvement, if merged can make a significant impact. My objective as a manager at Shell Oil Company is to foster smooth operations, steer strategic initiatives, and adeptly navigate change.

During a stint at Zachry Group, I managed high-risk operations, reducing safety incidents by 46% with proactive risk mitigation strategies. This role tasked me with overseeing a team of 32 staff members, elucidating my capability of managing my responsibilities successfully, even under pressure.

My strategic planning prowess helped increase energy efficiency by an impressive 31% at ExxonMobil. I led my team in designing and implementing a company-wide plan that significantly optimized energy usage, aligning with the broader sustainability goals of Houston and exhibiting my ability to orchestrate transformative business strategies.

In my current role as operations manager at Galaxy Petroleum, I championed a comprehensive change management initiative that integrated advanced automation systems, improving operational efficiency by 38%. That illustrates my ability to lead considerable strategic changes, engaging multiple stakeholders to foster a culture of innovation and continuous improvement.

With immense admiration for the relentless innovation and sustainable development initiatives at Shell Oil, I am enthusiastic about the opportunity of contributing towards actualizing these aspirations in a managerial capacity. Please do not hesitate to contact me for more details on how my professional background can bring value to your team.

Liam Murphy

Enclosures: Resume Application 2 letters of recommendation Professional Development Certificates

Why this cover letter works

• Include relevant management and leadership qualifications, experience, and quantified accomplishments to hint at your high odds of success and elevate your chances of getting hired.

Level up your cover letter game

Relax! We’ll do the heavy lifting to write your cover letter in seconds.

Pair Your Cover Manager Resume

or download as PDF

Case Manager Cover Letter Example

Copy this text for your case manager cover letter!

123 Fictional Avenue Fresno, CA 93650 (123) 456-7890

Emma Johnson Valley Children’s Healthcare 123 Fictional Lane Fresno, CA 93650

Dear Ms. Johnson,

The pivotal role case management at Valley Children’s Healthcare plays in ensuring quality patient care resonates with my career aspiration of providing impactful contributions in a healthcare setting. An opportunity at your esteemed organization as a case manager would be ideal for harnessing my professional background enriched by experience in crisis intervention and quality assurance.

My responsibilities at the Community Regional Medical Center emphasized an emergent focus on efficiency and thoroughness. Expertly navigating insurance complexities and perfecting records led to a 23.8% reduction in patient waiting times, improving patient satisfaction.

At Turning Point of Central California, my deft handling of sensitive situations led to an 18% acceleration in crisis resolution, providing swift relief for affected individuals. Another of my proudest achievements was guiding over 300 families through insurance options and coverage benefits, significantly reducing out-of-pocket expenses.

Given the commitment of Valley Children’s Healthcare to offer comprehensive pediatric services covering myriad specialties, it would be an honor to join your distinguished team and significantly impact the lives of young souls under your care. Thank you for your time. I look forward to discussing how my expertise would add value to your establishment.

Olivia Brown

• But again, showcase your ability to sustain the well-being of patients, from identifying and advocating for their needs and coordinating necessary services to monitoring their progress. Specify tasks and wins unique to your professional experience, incorporating real numbers where necessary.

General Manager Cover Letter Example

Copy this text for your general manager cover letter!

123 Fictional Avenue Baltimore, MD 21201 (123) 456-7890

Ava Davis Legg Mason 123 Fictional Lane Baltimore, MD 21201

Dear Ms. Davis,

I’m excited about the opportunity to merge my financial acumen, managerial experience, and deep industry understanding to create value as your next general manager at Legg Mason. Drawing upon my childhood experiences, I’ve developed a deep appreciation and respect for prudent financial management, seeing firsthand its significant impact on households and communities.

At Horizon Services, my focus on procedural optimization led to a 7% cost reduction in operations. As an operations manager at Aerotek, I revolutionized processes by identifying the inherent strengths and weaknesses within the organization. Operational hiccups dipped by a remarkable 43% in just 2 years and led to a 12% reduction in overhead costs.

At Baltimore Capital Management, I identified, assessed and managed risks. My analytical approach helped the company save 37% in potential losses—a testament to the superiority of preemptive measures over reactive solutions. My nuanced grasp of financial analysis helped Truist realize an increase of 11.3% in return on investment (ROI) for client portfolios within six months, outperforming the industry standards at that time.

My leadership skills matched with a consistent track record positions me as a valuable asset to Legg Mason. I look forward to further discussing how my background and skills would be of benefit to your team and the continued growth of your company.

Bastien Girard

• Proven organizational leadership is critical for this role. So, make your general manager cover letter speak to your ability to lead teams, streamline processes, and propel company growth. Drive attention to your victories with numbers.

Related cover letter examples

• Project Manager
• Program Manager
• Operations Manager
• Product Manager
• Social Media Manager

Strategies to Write an Impactful Manager Cover Letter

When applying to a management position, one of the first considerations you need to make is the company’s core needs and what processes you’ll be performing. 

For example, applying to a recruiting management position would require some different skills than an HR manager. The recruiting professional may focus on outreach and networking, whereas the HR manager may focus more on daily performance management and problem-solving. Therefore, create a tailored cover letter each time to ensure you stand out.

Make an impact with the greeting and intro of your manager cover letter

You understand the importance of personability in management, where employee and customer relations are fundamental skill sets . 

The same is true for your manager cover letter, so starting with a personalized greeting addressed to a specific hiring manager is an excellent idea. Otherwise, simply leading with “Dear [company name] hiring staff” works well, too, if you can’t find a specific person’s name. 

Then, you want to make an impact and connect with the company and its managerial needs in the first paragraph. Rephrasing the company mission and how your leadership or team-building skills fit in can be a great way to impress from the get-go. 

What you shouldn’t do is not address anyone specifically or sound like you could be applying to any company and management position, like the example below. 

Not specific enough!

I was enthused to see the management position opening at your company. I think this is a great business to work for and would be eager to apply my skills to your needs. 

Instead, aim for a well-thought-out opener like the one below that shows exactly how the applicant’s crisis intervention and quality assurance skills fit in with the Valley Children’s Healthcare organization’s needs. 

A thoughtful opener that will impress!

Prove your management abilities with an effective cover letter body

When you get into the cover letter body, it’s time to show exactly why you’re skills and work experience make you a qualified management candidate. 

Ideally, you want to showcase essential metrics in this section. Some common numbers managers may want to lean on include efficiency, employee satisfaction, or cost reductions. 

Additionally, any relevant education or certifications that show your knowledgeable background will be beneficial. For instance, someone applying to be an accounts receivable manager would benefit from showcasing the financial analysis skills they gained through their accounting or business finance degree. 

A nicely detailed body paragraph!

Create an actionable closing and sign off for your manager cover letter

As you come to the end of your manager cover letter, the last step is finishing with a closing that inspires action from hiring managers. 

A great place to start is relating back to the company mission and the skills you presented throughout the other sections of your cover letter. For instance, how you’ll use your lead gen management skills to help an environmentally friendly company continue growing its positive ecological impact.

Lastly, it’s best practice to thank the hiring manager for their time and end with a light call to action like “I look forward to hearing from you soon.” It’s the same as how you’d want to end a business proposal or interaction with a customer to achieve the best results. 

The closer below is a good start, but notice it doesn’t quite hit the mark since it lacks any job-specific information about the management position that will grab a hiring manager’s attention. 

Lacking job-specific information!

Thanks for reading my cover letter. I’m really interested in this management position, so I hope to hear from you soon. 

Daniel Rodriguez 

Instead, create a closer like the one below that clearly connects the candidate’s passion for Shell Oil’s innovations and sustainable development initiatives. 

A relatable closer based on the position’s needs! 

Cover letters for management positions should be one page in length. Keep it concise and relevant to key positional needs like scheduling or process improvement. 

Aim to match the job description’s tone to show how your management style will fit in with the company culture. For example, if the job description uses a serious and knowledgeable tone, you should try to match that and could benefit from explaining how you thrive at creating a professional and educated company culture. 

Unlike your resume, you shouldn’t use bullet points in a cover letter. Instead, break up information about your management skills into defined paragraphs. For instance, you could have one body paragraph explaining how you improved employee satisfaction in a previous job and another paragraph describing how you reduced production costs by 24%. 

General Manager Cover Letter Examples

Use these General Manager cover letter examples to help you write a powerful cover letter that will separate you from the competition.

General managers are responsible for the overall operation of their company. They need to be able to think strategically and make decisions that will benefit the company in the long run.

In order to be a successful general manager, you need to have a strong understanding of business principles and a passion for customer service.

Use these examples to write a cover letter that will show hiring managers that you’re the perfect candidate for the job.

Formal/Professional Writing Style Example

With an impressive background in management and my strong expertise in financial planning and analysis, I am confident in my ability to significantly contribute to your company’s success in the role of General Manager.

Throughout my ten-year career, I have developed a comprehensive understanding of strategic planning, budgeting, and performance management across diverse industries. I possess strong leadership skills, having managed cross-functional teams, and have a proven track record of delivering results while maintaining high levels of employee engagement and satisfaction. My experience in streamlining financial processes, optimizing operational efficiency, and driving process improvements will undoubtedly contribute to the growth and profitability of your company.

At my previous position as General Manager for XYZ Corporation, I was responsible for driving the financial planning process, implementing a new ERP system, and successfully leading a team of over fifty employees. Under my leadership, we managed to save the company more than $1.5 million in operational costs and achieved a growth rate of over 20% year over year.

I have a strong attention to detail and possess excellent communication skills. Coupled with my analytical and problem-solving abilities, I am confident in my ability to collaborate effectively with stakeholders at all levels within the organization.

Furthermore, I have acquired significant expertise in industry-specific regulations and compliance standards. As a dedicated professional, I continually strive to stay up-to-date with industry trends and best practices through ongoing professional development and participation in industry events.

I am excited about the opportunity to become a valuable member of your organization and contribute to your continued success. Thank you for considering my application. I look forward to the possibility of discussing my suitability for this position in greater detail.

[Your Name]

Entry-Level Writing Style Example

I recently graduated with a Bachelor’s degree in Business Management from XYZ University and believe that my strong academic foundation combined with my passion for leadership and effective management make me an ideal candidate for this role. I am eager to bring my skills and commitment to your esteemed organization and contribute to its continued success.

Throughout my time at XYZ University, I gained valuable experience in various leadership roles, such as serving as President of the Student Business Association and captaining the school’s intramural sports team. These experiences helped me sharpen my leadership, communication, and decision-making skills, which I believe will contribute significantly to the overall management and success of your company.

In addition, I had the opportunity to intern at ABC Corporation as an Assistant Manager, where I assisted in overseeing daily operations and improving customer experience, as well as analyzing financial data and implementing cost-saving strategies. This experience provided me with firsthand knowledge of business operations and solidified my enthusiasm for a career in management.

I am excited about the opportunity to work with a diverse team of professionals and develop strategies that will drive success and growth for your organization. I am confident in my ability to adapt quickly and contribute meaningfully from day one.

I look forward to the opportunity to further discuss my qualifications with you in person and express my enthusiasm for the General Manager role. Thank you for considering my application.

Sincerely, [Your Name]

Networking/Referral Writing Style Example

I was referred to this opportunity by [Referrer’s Name], who is a close acquaintance and holds a prominent role within your company. Having discussed the requirements of the role with them, they kindly advised me to apply for the position as my experience and skills align perfectly with what you are looking for.

As a dedicated and experienced professional with over 10 years of experience in leadership positions, I am confident in my ability to excel as the General Manager at your organization. My strong background in streamlining operations and implementing process improvements has contributed significantly to my previous employers’ growth.

In my most recent position as General Manager at XYZ Company, I successfully managed a team of 50 employees, increased annual revenue by 30%, and implemented several cost-saving initiatives that positively impacted the bottom line. My ability to build strong relationships and effectively communicate with staff, customers, and vendors has earned me a reputation as a skilled and respected manager.

I am excited about the opportunity to bring this dedication and commitment to your organization, and further contribute to its ongoing success. [Referrer’s Name]’s endorsement has only made me more enthusiastic about this position and its alignment with my career goals. I am very excited to discuss my suitability for this role further, and how my experience and skills may benefit your company.

Thank you for considering my application. I look forward to the possibility of an interview and the opportunity to contribute to your team.

Enthusiastic/Passionate Writing Style Example

Having researched your company’s mission, values, and recent successes, I believe it is the perfect place for me to make a significant impact and contribute to your ongoing growth. Your dedication to exceeding customer expectations and prioritizing employee satisfaction aligns perfectly with my own work ethic and goals.

As a driven and accomplished manager, I have demonstrated my ability to lead diverse teams, inspire innovative problem-solving, and foster a positive work environment. My experience in improving operations, increasing customer satisfaction and driving profitability has prepared me to embrace this thrilling opportunity.

In my most recent role, I have successfully implemented new strategies and initiatives that resulted in increased revenue by 30% and boosted employee morale. My open communication style, passion for team development, and strong analytical skills make me the ideal candidate to propel your organization forward.

Furthermore, my dedication to maintaining a customer-first approach, staying abreast of industry trends, and continually seeking ways to improve both myself and the organization demonstrates my commitment and enthusiasm for this role.

I am confident that my unique blend of experience, expertise, and passion is a perfect fit for your team, and that together we can positively transform your organization. I am eager to engage in further discussions about how my skills and abilities can contribute to the success of your company.

Thank you for considering my application. I look forward to the opportunity to speak with you further about my fervent desire to excel as the General Manager at your prestigious company.

Problem-Solving Writing Style Example

I have closely followed the growth and accomplishments of your company and am deeply impressed by the crucial milestones and innovative solutions you have achieved. I believe that I can contribute significantly to your ongoing success by applying my diverse expertise in management and problem-solving skills to address some of the key challenges your organization faces.

As I understand, increasing operational efficiency while maintaining exceptional customer service is a priority for your company. In my 10 years of managerial experience, I have faced similar challenges and have successfully implemented strategies to optimize productivity and enhance customer satisfaction simultaneously.

In my previous position as a Regional Manager with XYZ Corporation, I was responsible for multiple locations across a diverse range of markets. Facing the challenge of declining sales, I led a team that successfully implemented targeted improvements that reduced costs by 15% and increased overall revenue by 20%. I accomplished this by streamlining operations, negotiating with suppliers to obtain more favorable pricing, and by creating targeted sales campaigns that attracted a wider range of customers.

Furthermore, I understand that employee engagement and motivation are vital drivers of success. It is critical to create a positive work culture that fosters teamwork and recognizes the efforts of all employees. To this end, I have effectively built, managed, and mentored teams, which has consistently led to increased employee satisfaction, reduced turnover, and improved performance metrics.

I am confident that my analytical skills, solution-oriented approach, and solid management experience make me an ideal candidate for the General Manager position at your organization. I am eager to contribute my strengths and make a significant, positive impact.

Thank you for considering my application. I look forward to the opportunity to discuss my qualifications further.

Storytelling/Narrative Writing Style Example

As I walked through the doors of my first job as a store supervisor, I could feel the excitement and anticipation building up inside me. I always knew I had a passion for leadership and the ability to create a positive work environment. Over the years, that passion has only grown stronger, leading me to successfully manage various teams and departments, ultimately preparing me for the role of General Manager.

One of my proudest moments as a leader occurred during a time when our team was struggling to meet sales targets. I recognized that my team needed more than just motivation; they required guidance and support. I committed myself to working closely with each team member, identifying their strengths and areas for improvement, and helping them develop new strategies to excel in their roles.

Within three months, our team not only met but exceeded sales targets, and the atmosphere in the store transformed into one of enthusiasm, collaboration, and success. This experience only solidified my belief in the power of strong leadership and teamwork, as well as my desire to take on the role of General Manager.

I am confident that my experiences, coupled with my strong leadership skills and passion for creating positive work environments, make me an ideal candidate for the General Manager position at your organization. I am eager to bring my expertise and enthusiasm to your team and help guide them towards continued success.

Thank you for considering my application. I look forward to the opportunity to speak with you further about how my unique background and experiences can contribute to the success of your company.

Sales Consultant Cover Letter Examples

Project engineer cover letter examples, you may also be interested in..., human rights officer cover letter examples & writing tips, organizational development specialist cover letter examples & writing tips, trauma registrar cover letter examples & writing tips, maintenance worker cover letter examples.

How to Create a General Cover Letter (With Examples and Tips)

In This Guide:

Template for general cover letter, 5 tips to create a master cover letter template, general cover letter examples: entry-level, creative, and career change, how to create a general cover letter: key insights.

You've decided that you're going to strike out in a new direction, hit up several job fairs, and find several new positions to apply for.

But you don't want to spend the time to create a new cover letter from scratch every time you apply.

This is where a general cover letter template can help you out.

Creating a general cover letter, also called a master cover letter, can allow you to minimize the time you take to write each cover letter for each individual job, while also allowing you to create a personalized cover letter which tells your story .

A master cover letter template is a multipurpose document which promotes all of your skills and work experience, while also pointing to major highlights from your resume.

In this article, we will touch on:

• What a  template for a general cover letter looks like.
• How to create a general cover letter without it becoming generic.
• What to do if a cover letter isn't required.
• Examples of different cover letter templates tailored to the needs of entry level, career-change, and creative job positions.

Want to save time by creating a custom general cover letter? Enhancv has over 500+ Cover letter examples updated for 2022 . Check it out, and you'll be able to find tips to create your own master cover letter.

Upload & Check Your Resume

Drop your resume here or choose a file . PDF & DOCX only. Max 2MB file size.

[your name]

[phone number]

[email address]

[hiring manager's name]

[hiring manager's position within the company]

[Company name]

[Company address]

Dear [Hiring manager's name]

I recently found the listing for [job position title] and I was excited to apply for the position because [company name] is a major player in the field. As I examined more about your company through your website, I learned that my skills and abilities make me a valuable asset to your company. I also feel like my personality and work style would allow me to fit seamlessly into the culture at your workplace.

Let's talk a bit more about why I feel like I'm the perfect candidate. The application for this position that I found on [name of place, i.e. company website, job board] states that the ideal candidate would have proficiency in [mention a unique skill or specilization that you have], which is also an area of expertise that I have gained experience in. I currently work at [name of current company], where I have significantly contributed to the overall organization of the company by [Skill or Task]. In fact, during this [Period of Time], I've worked with a team who has raised our [Relevant Goal] by [%]. This was a major key performance indicator for my team and me, and we significantly contributed to the overall goals of the company.

Over my career, I have prided myself on my ability to problem solve and adapt to any situation, as well as lead groups of team members to complete their goals. Given my track record with [skill], I've helped establish a culture of success at [Current Company].

Thank you for taking the time to read this cover letter. I'm really looking forward to learning more about the [Position name] role. If you need any more information from me on my end, please do not hesitate to reach out to me.

[Your Full Name]

If you want to create a master cover letter, one that you will use for multiple positions, then you should create a personalized document which can be easily altered to add new details which apply to the position.

The best cover letters are ones that showcase both the passion you have for the position, and the relevant skills that you bring to the table that make you the ideal candidate.

You can do this even when keeping 90% of the words the same.

Don’t believe me?

Here are some tips to keep in mind when crafting a master cover letter:

1. Minimize Work By Keeping Most of the Wording

The best thing about having a general cover letter is that you can keep almost 90% of the wording the same, and still create a personalized cover letter.

But how do you do this?

You can do this by creating spots within the document for personalization, like spaces where you can put in your hiring manager's name, the name of the company that you're applying for, as well as the position's name.

If you want to go one step further, skim over the company's vision and values, which you can easily find in a job description.

With an easy-to-follow, plug-and-play cover letter for multiple jobs, you can cut the work down from almost a half an hour to several minutes.

This way, you can crank out several cover letters for different job applications.

2. Show That You've Read the Job Description

Cover letters and resumes are completely different animals.

Your resume is something that is entirely yours: your work experience , your unique skills , and your education.

But your cover letter is for someone else to read.

Essentially, a resume is a one-way street, but a cover letter is an intersection of ideas and personalities.

Show the hiring manager you care within the first paragraph by learning a bit about the company, either through:

• Their website
• Their executive's social media posts
• Promotional material
• Through people that you know who work for them

According to the Harvard Business Review , it's important to do your research before applying for a position. You can glean information about the culture and values of the company, just by looking through the company's website.

More often than not, you can find a lot of information about the company in the job application. You may be able to find the mission statement of the company.

And please, whatever you do, try to find the name of the hiring manager. Try to avoid using the generic, "Dear hiring manager," salutation at the start of your cover letter.

3. Quantify Your Accomplishments

When creating a general cover letter, try to include accomplishments that you can quantify. This isn't always easy to do.

But if you look at your experience with the last company you worked for, what were the exceptional milestones throughout your time.

Did you help contribute to a major financial goal at your company?

For example, if you were on the sales team when you reached a profit increase of 7% for the first quarter of 2020, share about that. You played a role in that achievement, so mention your part.

You can also tie back into a specific skill that helped you lead to a key performance indicator.

Maybe you played an important role with updating the communications of your team by introducing them to a messaging program to help collaboration in the workplace.

You can point out the number of people who adopted using the platform, and show how productivity increased as a result of it.

4. It's Not Always about You

A cover letter is a place to brag about yourself, specifically about the skills and achievements that have led to your success.

However, mentioning your role within a team can show a hiring manager you are a team player, one that loves to collaborate and be involved in projects.

You can also mention your current manager, and the role that they have played in your life.

5.What To Do If A Cover Letter Is Optional

For some jobs that you apply to, cover letters will be optional.

One bit of advice: sending a generic, basic cover letter can hurt your chances of getting the job.

Instead, either send a more personalized cover letter, like a master cover letter, which is personalized to the business that you're applying for, or don't send one at all.

Entry-Level Cover Letter Sample

Dear Hiring Manager,

I am applying for the position of Drug Research Specialist (Entry Level) that I came across at PANDA Corp. I believe that my academic experience matches your requirements.

During my studies, I have gained experience in the field of medicine and pharmaceuticals. Moreover, during my master’s program, I’ve completed my diploma in Pharmaceutical Research, which helped me in better understanding the processes and best practices in drug development.

Additionally, under the ImunoHelp program, I have undergone various professional and self-development training. Each training permanently added to my skill set.

Having spent the last seven years of my life outside the United States, my home country has made me multicultural. My vibrant experience traveling and studying at different institutions, in UAE, USA, Portugal, and France have undoubtedly contributed to my open-mindedness, creativity, and adaptability, as well as working in a diverse and multilingual team.

I’m excited to have the opportunity to discuss how my skills can help your company grow. I’m available for an interview at your convenience.

Anna Kendrick

If you choose to build your general cover letter off of the one listed above, your hiring manager will take one look at it, and hope that another organization hasn't snatched you up yet.

Work experience isn't the only thing that a hiring manager is looking for. Even if you have minimal work experience, you can always highlight your area of studies and why it was effective in gaining skills.

Creative Cover Letter Sample

Dear Mr. John,

Having recently completed my Master of Arts degree in Gender, Feminist, and Women's Studies, I am a passionate advocate for advancing the scholarship, publicity, and works of marginalized communities and underrepresented women of color.

I was excited to see the Publicity and Digital Marketing position at ACME Inc. because it fits well with my PR and communications experience and skills in gender advocacy, social issues, and political science.

With 4 years of experience in social media management and public relations for SaaS companies, here is what I can offer specifically to ACME Inc.:

Using social media, I can bolster the reach and visibility of promotional events and digital media coverage. As the previous communications lead of a gender advocacy center, I can engage young adult demographics by bringing products and events to life using strategic marketing plans and innovative channels.

I can analyze and harness social media analytics to reach demographics most likely to resonate with the ideal ACME customer.

Lastly, my academic experience in political and social sciences has given me a strong attention to detail, research skills, and precise communication skills.

I would greatly appreciate the opportunity to meet with you to discuss how I am the best person for the Publicity and Digital Marketing position at ACME Inc.

Jack Austin

When you check out the example above, you see someone who is excited about the position, and has learned a little about the company to which they're applying.

Give concrete, authentic examples of why you want to be a part of their team because these examples help bolster your credibility.

If you are a social media expert, and you really enjoy the advocacy programs at a company, you can use it as an example of how you are passionate about driving views to the site.

Career Change Cover Letter Sample

My name is Nicholas and for the past 5 years, I’ve been the general manager for Coffi&Biscuits where I managed to increase the YoY revenue of the shop 10x in the past three years.

I was excited to see the Business Development Manager position for Bootstrap IO, as it is a career change that I’m looking forward to making.

Managing a team of 15 taught me a lot about budgeting, planning, and organizing the workload. I can help you with expanding your team in the next quarter and reach your goal of launching your new product across the United States.

I’d love to jump on a Zoom meeting with you to further discuss joining the team. I’m available at your disposal.

Nicholas Costa

When writing a cover letter, like the example above, always explain to the hiring manager how hiring you will help their company.

If you can show a hiring manager through practical examples that you're willing to jump on board the team, and lead them toward success, then you're going to get an interview.

• A properly crafted simple cover letter can save you time, while also sharing your story.
• Try to keep most of the words you use for each cover letter by creating spaces for personalization
• Show that you've read the job description and know a little bit about the company in the first paragraph of your cover letter.
• Quantify your accomplishments
• Share credit when credit is due.If you're interested in crafting a customizable, easy-to-use general cover letter, then Enhancv's Cover Letter Builder is the tool that you need. When using the CL Building you can receive feedback on your cover letter and craft custom cover letters for each position that you're applying to.

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General Manager Cover Letter Examples

A great general manager cover letter can help you stand out from the competition when applying for a job. Be sure to tailor your letter to the specific requirements listed in the job description, and highlight your most relevant or exceptional qualifications. The following general manager cover letter example can give you some ideas on how to write your own letter.

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Cover Letter Example (Text)

Marcille Martinico

(362) 005-7010

[email protected]

Dear Alyse Despard,

I am writing to express my genuine interest in the General Manager position at Hilton Hotels & Resorts. With a solid foundation of five years of managerial experience at Ford Motor Company, I am excited about the opportunity to bring my leadership skills and innovative thinking to the hospitality industry, particularly to a prestigious brand like Hilton.

During my tenure at Ford, I honed my ability to lead diverse teams towards the achievement of common goals, consistently meeting and exceeding performance benchmarks. My experience in managing complex operations, driving employee engagement, and fostering a customer-centric approach are skills that I believe are transferable and would be beneficial in the role of General Manager at your hotel.

What excites me most about the possibility of joining Hilton Hotels & Resorts is the company's reputation for excellence in service and its commitment to providing guests with an unforgettable experience. I am particularly drawn to the innovative strategies Hilton employs to stay at the forefront of the hospitality industry, and I am eager to contribute to such forward-thinking initiatives.

I am confident that my proactive management style, combined with my ability to strategize and adapt to changing market conditions, will enable me to effectively lead your team and uphold the high standards that Hilton is known for. I am enthusiastic about the chance to leverage my knowledge of process optimization and team development to further enhance operational efficiency and guest satisfaction at your esteemed hotel.

Thank you for considering my application. I look forward to the possibility of discussing how my background, skills, and enthusiasms align with the needs of your team at Hilton Hotels & Resorts.

Warm regards,

Related Cover Letter Examples

• Hotel General Manager
• Restaurant General Manager
• Retail General Manager
• Assistant General Manager
• General Maintenance Technician
• General Service Technician

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General Manager Cover Letter Example

Boost your chances of getting hired and pick up more ideas for your next cover letter with our free, downloadable General Manager cover letter example. Copy and paste this cover letter example free of charge or rewrite it using our powerful cover letter builder.

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General Manager Cover Letter Example (Full Text Version)

Lucas weisz.

Dear Head of Human Resources,

I am writing to express my interest in the [specific role] at your organization. With over 10 years of experience as a General Manager, I have successfully led transformational initiatives and managed key business operations.

Currently serving as the Managing Director at PN Group, I have overseen a team of 50 employees to deliver superior courier services. Through my strategic leadership, I have implemented change management initiatives that have resulted in significant financial gains and improved employee retention rates.

In addition to my leadership skills, I hold a Bachelor of Business Administration and have been praised for my dynamic, empathetic, and just approach to management. I am passionate about employee development and believe in creating a positive work environment for all team members.

I am excited about the opportunity to bring my skills and expertise to a new organization and make a meaningful impact on its operations. Please find my resume attached for your review. Thank you for considering my application. I look forward to the possibility of discussing this opportunity further.

Sincerely, Lucas Weisz

Milan Šaržík, CPRW

Milan’s work-life has been centered around job search for the past three years. He is a Certified Professional Résumé Writer (CPRW™) as well as an active member of the Professional Association of Résumé Writers & Careers Coaches (PARWCC™). Milan holds a record for creating the most career document samples for our help center – until today, he has written more than 500 resumes and cover letters for positions across various industries. On top of that, Milan has completed studies at multiple well-known institutions, including Harvard University, University of Glasgow, and Frankfurt School of Finance and Management.

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General Manager Cover Letter Example

Writing a cover letter for a General Manager position can be a challenging task, as it requires you to demonstrate your managerial abilities, industry expertise, as well as your communication and organization skills. However, by following a few simple steps, you can craft an effective and impressive cover letter that will make a great first impression and give you a competitive advantage in the job market. In this guide, we will provide you with a comprehensive overview of the key elements of a General Manager cover letter, along with an example to get you started.

If you didn’t find what you were looking for, be sure to check out our complete library of cover letter examples .

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General Manager Cover Letter Sample

Dear [Hiring Manager],

I am writing to apply for the position of General Manager at [Company Name]. With extensive experience in operations, management, and customer service, I am confident in my ability to lead and manage all aspects of the organization.

As a proven leader in the industry, I am adept in strategic planning, budgeting, and optimizing efficiency. I have a strong track record of developing and executing policies that drive success and improvement in both employee and customer satisfaction. Furthermore, I have a knack for identifying and addressing inefficiencies, while simultaneously cultivating a climate of collaboration and innovation.

In my current role as General Manager at [Current Company], I have managed a team of [Number] employees, implemented cost- savings measures, and developed new strategies for growth and success. Additionally, I have streamlined processes and systems, provided world- class customer service, and overseen the launch of new products and services.

I am confident that I have the skills, knowledge, and experience to bring significant value to [Company Name]. I am eager to join your team and contribute to your continued success. Please feel free to contact me at your convenience to set up an interview.

Thank you very much for your time and consideration.

[Your Name]

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What should a General Manager cover letter include?

A general manager cover letter should be a concise, professional document that summarizes a job seeker’s relevant qualifications and experience. The cover letter should quickly outline why the job seeker is qualified for the general manager position, and provide an opportunity to elaborate on their resume.

In particular, the cover letter should include:

• A brief introduction that expresses interest in the position and thanks the recipient for considering the job seeker for the role.
• A brief summary of the job seeker’s relevant experience, qualifications, and skills that align with the position.
• Specific examples of how the job seeker has used their experience and qualifications to achieve success in previous roles.
• An expression of enthusiasm for the position and the organization.
• A closing paragraph thanking the recipient for their time, and offering contact information in case they have any questions.

By including these points in a general manager cover letter, job seekers can demonstrate their qualifications and show why they are the best fit for the job.

General Manager Cover Letter Writing Tips

Writing a cover letter for a general manager position can be daunting. After all, it’s your chance to make an impression on a potential employer. Luckily, with the right tips and tricks, you can make sure your cover letter for the general manager position stands out from the rest. Here are some writing tips to keep in mind when creating your general manager cover letter:

• Start strong: Your cover letter should begin with a strong introduction that clearly states the position you’re applying for and your qualifications.
• Highlight your skills and experience: Make sure to emphasize any skills, knowledge, and experience you have that would make you an ideal candidate for the general manager position.
• Showcase your leadership qualities: General managers are expected to be effective leaders, so make sure to showcase your leadership qualities in your cover letter.
• Talk about past successes: Talk about any past successes in your career that you think would make you a perfect fit for the position.
• End with a call to action: End your cover letter with a call to action that encourages the employer to reach out to you.

By following these tips, you can make sure your cover letter for the general manager position is professional, well- written, and stands out from the rest. Good luck!

Common mistakes to avoid when writing General Manager Cover letter

Writing a cover letter for the role of a General Manager can be intimidating. Many people want the job but don’t know how to stand out from the competition. To help you get your foot in the door, here are some common mistakes to avoid when writing a General Manager cover letter:

• Not Tailoring Your Letter: It’s important to make sure that your letter is tailored to the company and the specific role you are applying for. Generic letters will not make an impression and could even hurt your chances of getting an interview.
• Not Researching the Company: You should always research the company you are applying to before writing your cover letter. You should be familiar with their mission and values, as well as any recent accomplishments. This will show the employer that you are interested in the role and that you’ve taken the time to get to know the company.
• Not Highlighting Relevant Experience: To make a good impression, it’s important to showcase your relevant experience. Include details about your past roles and highlight how your skills and accomplishments make you a perfect fit for the role.
• Not Showcasing Your Leadership Skills: General Managers are expected to have strong leadership skills. Make sure to include examples of how you’ve demonstrated these skills in the past.
• Not Proofreading: Before submitting your cover letter, make sure that you double- check for grammar and spelling mistakes. Even a few typos or errors can give the wrong impression.

By avoiding these common mistakes, you will be able to write an effective cover letter that will help you stand out from the competition. Good luck!

Key takeaways

Creating an impressive cover letter for a General Manager position is an important step in your job search. A well- crafted cover letter will set you apart from other applicants and give you the best chance of making a great first impression with a potential employer.

To help you write an effective and successful cover letter for a General Manager role, here are some key takeaways:

• Research the company you are applying to and its mission and goals. Show that you’ve taken the time to understand their needs and the job you are applying for.
• Highlight your relevant skills and experience that make you the ideal candidate for the job.
• Focus on your accomplishments and successes in previous positions to demonstrate your ability to perform well in the role.
• Demonstrate your leadership and management skills. Talk about how you have led projects and teams to success.
• Use a professional and polite tone throughout the letter.
• Show your enthusiasm for the position and how you can contribute to the company’s success.
• Keep the letter brief and to the point.

Following these key takeaways will help you create a successful General Manager cover letter that will make a positive impression on potential employers. Good luck with your job search!

Frequently Asked Questions

1.how do i write a cover letter for an general manager job with no experience.

Writing a cover letter for an General Manager job with no experience can be a challenge. However, it is possible to create a compelling cover letter that highlights your unique skills, abilities, and value as an employee. Start by emphasizing your education and any relevant coursework, internships, and volunteer work. Next, emphasize any personal qualities and traits that make you an ideal candidate for the job.

Focus on your enthusiasm for the position and your desire to learn and grow in the role. Finally, include any special projects, initiatives, or accomplishments that you’ve recently achieved that demonstrate your skills and capabilities. By putting together a persuasive cover letter, you can demonstrate to employers that you’re the right fit for the job.

2.How do I write a cover letter for an General Manager job experience?

When writing a cover letter for an General Manager job with experience, the key is to highlight your accomplishments and strengths in the role. Start by briefly introducing yourself and the position you’re applying for. Then, go into detail about your experience as a General Manager and any success stories you have that demonstrate your capabilities in the role.

Be sure to emphasize any special projects you’ve completed, any unique initiatives you’ve taken on, or any new processes or techniques you’ve implemented. Finally, close your cover letter by expressing your enthusiasm for the position and your eagerness to join the team. By highlighting your achievements and expertise, you can make a convincing case for why you’re the ideal candidate for the job.

3.How can I highlight my accomplishments in General Manager cover letter?

In order to highlight your accomplishments in a General Manager cover letter, focus on the successes and achievements you’ve achieved in the role.

In addition to this, be sure to check out our cover letter templates , cover letter formats ,  cover letter examples ,  job description , and  career advice  pages for more helpful tips and advice.

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Writing a Cover Letter for a General Manager Position

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When you're applying for a job, a cover letter is the best way to attract positive attention to your resume. Serving as a letter of introduction, it can express your interest in a company, demonstrate your qualifications for a general manager position and establish your abilities to communicate effectively. A good cover letter is an effective tool to get your foot in the door for an interview.

Format Your Letter Professionally

Although it may be tempting to exercise creativity as you put together your application, resist the urge and opt, instead, for a professional approach. Include your contact information (name, mailing address, phone number and email address) in a block at the top of your document in a header format. A couple of lines below the header, put the date you are writing your letter, aligned on the left side. Address the hiring manager or other appropriate professional by name. Your letter should appear businesslike with a single-spaced body and easy-to-read font. Calibri, Times New Roman and Arial are more traditionally accepted fonts. Add a single-space line between paragraphs, and use three single-space lines between your closing and your name. Your signature will go in that space. Close with "Sincerely" or "Regards." Keep your style and language consistent throughout, with margins of no more than 1.5 inches. If you are sending your letter as a hard copy, be sure to sign it in ink.

Explain Your Purpose

The first paragraph introduces you and tells the reader why you are writing the letter and sending your resume. Explain that you are interested in an available general manager position. State where you saw the opening listed or how you heard that the company was hiring. Briefly state some basic knowledge you have about the organization and elaborate why you are interested in working for them, especially as a general manager. If you don't know much about the company, do some research before writing the letter.

Show That You Can Do The Job

Following the introductory paragraph, write a new paragraph explaining how you meet the job requirements. Highlight your education and experience that qualify you for the job. Briefly share information about any awards or achievements you've earned that relate directly to the general manager position. Provide examples of how you've exhibited leadership or specific instances where you've managed others. Cover all the details you want to include, but remember, you aren't repeating your resume. Avoid listing irrelevant facts that don't support your argument that you are the right person for the job. The purpose of the cover letter is to entice the recipient to read your resume. Limit your letter to one page in length.

Conclude Your Letter Strongly

In a final paragraph, reiterate how your skills, talents and experience align with the company and the traits they are seeking in an applicant. Thank the reader for considering your application and encourage her to contact you, in case she needs more details about your qualifications or wants to schedule an interview. If you feel comfortable with the idea, show initiative by stating that you will contact her within a couple of weeks to check on the status of your application. Demonstrating your comfort and confidence in contacting a potential employer may convince a reader that you have the skills for a management position. Carefully proofread your letter before sending it. A letter full of errors or misspellings will not get you an interview.

• Virginia Polytechnic Institute and State University Career Services: Cover Letters, Types and Samples
• Purdue University Online Writing Lab: Cover Letter Workshop

Vicki Wright, writing and editing professionally since 1996, has extensive business management, marketing and media experience. Wright has a Bachelor of Science in socio-poltical communication from Missouri State University and became certified as a leadership facilitator from the Kansas Leadership Center in 2010.

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How to Write a General Cover Letter [Samples & Templates]

3 key takeaways

• A generic cover letter is one that can be adapted and customized for multiple job applications.
• There are seven steps you should know about when writing a generic cover letter.
• Teal's Cover Letter Generator can help you write a cover letter for any job—without the extra steps.

Applying for jobs can be time-consuming and draining, especially when you need so much mental bandwidth to write a unique cover letter for each application.

But, a well-written generic cover letter can save you time and effort, providing a solid foundation you can easily customize every time you hit apply.

But how do you write a generic cover letter that actually stands out?

Below, you'll learn how to create a compelling general cover letter, understand its advantages and disadvantages, and get access to general cover letter samples, examples, and templates to help you get started.

Struggling to write a cover letter for every job? Sign up for Teal's AI Resume Builder and try the Cover Letter Generator for free.

What is a general cover letter?

Sometimes called a generic cover letter, a general cover letter is one that can be adapted and customized for multiple job applications. Unlike a specific cover letter tailored to a particular job opening, your generic cover letter will showcase transferable skills , qualifications, and experience in a way that is easily applicable across various industries and multiple jobs. 

When sending out multiple job applications, an ideal general cover letter can be quickly repurposed many times over, saving you time and energy.

What is the purpose of a generic cover letter?

A generic cover letter is designed to serve multiple job applications by showcasing a broad range of skills and experiences. Its primary purpose is to provide a flexible template that highlights your qualifications in a way that can be easily adapted for a variety of positions and industries.

Key purposes of a generic cover letter include:

• Highlighting transferable skills
• Demonstrating adaptability
• Streamlining applications
• Providing a broad overview

How to write a general cover letter 

Creating a general cover letter highlighting your skills and experiences can streamline your job search. Here's a step-by-step guide for crafting a versatile letter that you can adapt for multiple opportunities.

1. Use a general cover letter format

By formatting a cover letter professionally, you ensure it provides a clear and organized presentation of your skills and qualifications. This structure helps hiring managers gain valuable insights into your background—quickly.

The general format of a cover letter includes:

• Greeting : Address the hiring manager by name as often as possible.
• Introduction : Briefly introduce yourself and state the position you are applying for.
• Body paragraph : Detail your qualifications, relevant experiences, and skills.
• Closing paragraph : Express your interest in the position, thank the reader, and include a CTA for the next steps.
• Professional closing : End with your name and the best way to reach you.

While using a warm and friendly tone is important, maintaining professionalism is crucial. Employers are looking for evidence that you approach your work earnestly and take your responsibilities seriously.

2. Include the date and contact information

Start your cover letter by including your contact information at the top. This makes it clear and easy for the hiring manager to identify who you are. Including the date on your letter is also a good practice for record-keeping, but if you think you might forget to update it, it's better to leave it off.

If you can find the hiring manager's contact information, include it as well. This adds a personal touch and ensures your letter is directed to the right person.

3. Address your cover letter

It’s important to know how to address a cover letter properly. You can keep this aspect static while customizing other portions of each application to save time. When the aim is efficiency, you don’t want to stress over something as simple as your greeting.

Whenever possible, greet the hiring manager by name. Personalizing your cover letter in this way can make a positive impression. If you have a contact person’s name, address the cover letter as follows:

Dear Fran Fine,

However, some companies may prefer not to disclose the hiring manager’s name. In this case, use a generic greeting:

Dear Hiring Manager,

Pro Tip: When a job posting doesn’t identify the hiring manager, try to find out who it is. LinkedIn is a great resource for digging; you can also explore the company website or call the company directly and ask to speak to HR.

4. Create a strong introduction

Start your general cover letter with a brief snapshot of your professional background and explain what drew you to the role. This introduction can be customized with more detail later to fit each specific job application better.

5. Summarize your experience

In the middle paragraph of your generic cover letter, provide a concise summary of your career history. Highlight your key achievements and relevant experiences that showcase your skills and expertise.

Even in a generic cover letter, you can touch on how your background has prepared you for a variety of roles. This is your chance to connect the dots for the hiring manager, demonstrating how your past experiences make you a strong candidate for any position you pursue.

Pro Tip: A passionate cover letter will stand out more than all-purpose cover letters that only show mild interest. Highlight a few aspects you enjoy about work that would apply to multiple positions.

6. Highlight relevant skills demonstrated in previous roles

In this section, emphasize the relevant skills you've developed in your previous roles across various positions. Use specific examples to illustrate how you've applied these skills successfully (your proven track record) in different contexts. Try to incorporate the most common hard skills you find in JDs for the positions you're applying for.

And when it comes to soft skills, whether leadership, communication, or problem-solving, showcasing these transferable skills will demonstrate your versatility and preparedness for a wide range of positions.

7. Write a closing paragraph

In your closing paragraph, you want to leave a strong final impression and summarize your key points effectively.

A good cover letter closing:

• Provides a clear and concise summary of your key points.
• Reiterates your enthusiasm for the role—especially if it's your dream job.
• Highlights your most relevant qualifications and experiences.
• Thanks the hiring manager for considering your application.
• Expresses eagerness to discuss how you can contribute to their team.
• Includes a call to action, such as inviting them to contact you for an interview.

General cover letter best practices

General cover letters need to be effective and professional. Below are key strategies to help you create a great cover letter that stands out to hiring managers.

Demonstrate enthusiasm and motivation

Employers want to hire candidates who are motivated to contribute in meaningful ways. Expressing your enthusiasm professionally can help you stand out from others who may have similar qualifications but lack passion for the work. Showcasing your excitement about the role gives you an edge in the hiring process.

"I'm genuinely excited about the opportunity to join [Company Name] as a [Job Title]. Your company's innovative approach to [specific industry aspect or project] aligns perfectly with my passion for [related field or interest]. I'm eager to bring my energy and commitment to your team—contributing to [specific goal or project] and driving success for [Company Name]."

Keep it brief and error-free

Your general cover letter should be brief yet thorough, and most importantly, error-free.

A concise cover letter without grammatical or spelling mistakes demonstrates professionalism and attention to detail. Utilize tools like Grammarly or spell-check features to ensure accuracy. By keeping the letter concise, you provide a focused look at your candidacy while respecting the hiring manager’s time.

Use a professional tone

Maintain a professional tone throughout your cover letter to convey your serious interest in the job. A professional demeanor shows that you are dedicated and have put careful thought into your application. While it’s important to be warm and friendly, avoid overly casual terms or colloquial expressions.

Leave room for customization 

Include sections in your cover letter that can be easily customized for each application. This allows you to tailor your letter to specific roles and reminds you to do so.

Use the cover letter template below as a guide:

"I'm thrilled to apply for [ROLE] at [COMPANY]. I appreciate the way [COMPANY] addresses [specific market challenge or problem] to provide consumers with [notable value]. I'm a sales professional with 10 years of experience in outbound sales, inbound sales, renewals, and business development. My experience in [applicable experiences] would provide substantial value to [COMPANY] due to my demonstrated ability to [specific skills found in the JD]."

Leaving space for customization ensures your cover letter remains relevant and impactful for each job application.

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General cover letter templates 

Below, you'll find general cover letter templates designed to help you create a strong and versatile cover letter.

Using a cover letter template can provide a solid foundation you can customize to fit various job applications—ensuring you highlight your most relevant skills and experiences.

Generic cover letter template - any position

Dear [First Name] [Last Name], ‍ I'm thrilled to express my interest in the [Position] role at [Company]. As an experienced [Industry] professional with [X] years of experience, I’m confident my skill set and qualifications would provide considerable value to this position. In my current role at [Current Company], I have gained valuable experience in [relevant skill or experience]. I'm particularly proud of [accomplishment or project], which demonstrates my ability to [skill or trait related to the position]. I'm drawn to [Company] because of its reputation for [company values or mission]. I'm excited about the opportunity to contribute my skills and experience to a company that shares my passion for [industry or field]. In addition to my experience, I possess excellent [skill relevant to the position], as well as [soft skill or trait]. I'm a quick learner and team player, and I can work under pressure to meet tight deadlines. Thank you for considering my application and enclosed resume. Please let me know a time and day that works best with your schedule to further discuss my qualifications and the role. I’d love to learn more about what you’re seeking in a [Position], and I’m happy to work around any time constraints. Sincerely, [Your Name]

You can use AI technology like ChatGPT to generate cover letters or try Teal's AI Cover Letter Builder for different positions and multiple applications.

Generic cover letter template - Executive assistant

Dear [Hiring Manager], I'm excited to apply for the Executive Assistant position at [Company]. With over [number of years] of experience as an executive assistant, I'm confident in my ability to provide comprehensive support to senior executives and make a positive impact on your organization. In my previous role at [Previous Company], I worked closely with the CEO and other senior leaders to manage their calendars, arrange travel, and coordinate meetings and events. I also played a key role in managing projects, preparing reports and presentations, and handling confidential information. My strong organizational and communication skills, attention to detail, and ability to multitask in a fast-paced environment have enabled me to consistently deliver high-quality work and build positive relationships with colleagues and clients alike. I'm excited about the opportunity to bring my experience and skills to your team and contribute to your organization's success. Thank you for considering my application. Sincerely, [Your Name]

For more examples, check out these executive assistant cover letter samples .

Generic cover letter template - Marketing manager

Dear [Hiring Manager], I'm excited to apply for the Marketing Manager position at [Company]. With my extensive experience in marketing strategy and execution, I'm confident that I can lead your team in achieving your marketing goals and driving growth for the company. In my previous role at [Previous Company], I successfully managed a team of marketing professionals to develop and implement effective marketing campaigns that increased brand awareness and drove sales. I'm experienced in market research, consumer behavior analysis, and developing comprehensive marketing plans that align with company objectives. In addition to my strategic skills, I have strong project management skills and experience working cross-functionally with teams such as product, sales, and design. I'm also proficient in marketing automation tools, CRM systems, and data analytics software. I'm passionate about marketing and am excited about the opportunity to bring my experience and skills to your team. Thank you for considering my application. Sincerely, [Your Name]

Pro-tip: Explore Teal's Microsoft Word cover letter templates to help you create a generic cover letter.

Generic cover letter template - Human resources coordinator

Dear [Hiring Manager], I'm excited to apply for the Human Resources Coordinator position at [Company]. With my strong organizational skills and experience in HR administration, I'm confident in my ability to provide valuable support to your team and contribute to the success of your organization. In my previous role at [Previous Company], I managed HR processes such as onboarding, benefits administration, and employee records management. I also supported recruitment efforts by screening resumes, scheduling interviews, and assisting with the hiring process. I'm proficient in HRIS systems and have a deep understanding of HR compliance and regulations. Additionally, my strong communication skills and ability to build positive relationships have enabled me to effectively support employees and management. I'm passionate about HR and am excited about the opportunity to bring my experience and skills to your team. Thank you for considering my application. Sincerely, [Your Name]

See more examples of cover letters in these human resources cover letter examples .

Generic cover letter template - Accountant

Dear [Hiring Manager], I'm excited to apply for the Accountant position at [Company]. With my extensive experience in accounting and financial analysis, I'm confident in my ability to contribute to your organization's success. In my previous role at [Previous Company], I managed general accounting processes, prepared financial statements, and provided analysis to support strategic decision-making. I'm also experienced in tax planning and compliance, payroll processing, and internal controls. I'm proficient in accounting software such as QuickBooks and have strong analytical and problem-solving skills. Additionally, my attention to detail and ability to work collaboratively with colleagues have enabled me to consistently deliver high-quality work. I'm passionate about accounting and am excited about the opportunity to bring my experience and skills to your team. Thank you for considering my application. Sincerely, [Your Name]

For more cover letter inspiration, explore these example cover letters for accountants .

Generic cover letter template - Project manager

Dear [Hiring Manager], I'm excited to apply for the Project Manager position at [Company]. With my extensive experience in project management and leadership, I'm confident in my ability to deliver successful projects and drive growth for your organization. In my previous role at [Previous Company], I managed complex projects from conception to completion, utilizing project management methodologies such as Agile and Scrum. I'm experienced in resource allocation, risk management, and stakeholder communication, ensuring projects are delivered on time and within budget. I have strong leadership skills and experience managing cross-functional teams of both internal and external stakeholders. My ability to foster positive relationships and communicate effectively with colleagues and clients has enabled me to deliver successful projects and exceed expectations. I'm proficient in project management software such as Asana and Trello, and have a deep understanding of project management best practices. Additionally, my problem-solving skills and ability to adapt to change make me a valuable asset to any team. I'm passionate about project management and am excited about the opportunity to bring my experience and skills to your team. Thank you for considering my application. Sincerely, [Your Name]

Explore these example cover letters for project managers for even more general cover letters.

Generic cover letter template - Software engineer

Dear [First Name] [Last Name], ‍ I'm excited to apply for the Software Engineer position at [Company]. With my extensive experience in software development and programming languages, I'm confident in my ability to contribute to your organization's success. In my previous role at [Previous Company], I designed, developed, and maintained complex software systems utilizing programming languages such as Java, Python, and C++. I'm experienced in the full software development life cycle, including requirement gathering, design, development, testing, and deployment. I have strong analytical and problem-solving skills and am proficient in software engineering tools such as Git and Jenkins. Additionally, my ability to collaborate effectively with colleagues and clients has enabled me to consistently deliver high-quality software solutions. I'm passionate about software engineering and am excited about the opportunity to bring my experience and skills to your team. Thank you for considering my application. Sincerely, [Your Name]

For more general cover letter templates, check out these software engineer cover letter samples .

Generic cover letter template -  Graphic designer

Dear [Hiring Manager], I'm excited to apply for the Graphic Designer position at [Company]. With my strong design skills and experience in visual communication, I'm confident in my ability to create effective and impactful designs for your organization. In my previous role at [Previous Company], I designed a wide range of marketing collateral, including logos, brochures, social media graphics, and website layouts. I'm proficient in design software such as Adobe Creative Suite and have a deep understanding of design principles such as color theory, typography, and composition. I have a strong creative vision and am experienced in working collaboratively with clients and colleagues to bring their ideas to life. Additionally, my ability to manage multiple projects simultaneously and meet tight deadlines has enabled me to consistently deliver high-quality work. I'm passionate about design and am excited about the opportunity to bring my experience and skills to your team. Thank you for considering my application. Sincerely, [Your Name]

Pro-tip: Instead of writing a cover letter from scratch, try one of Teal's Google Docs cover letter templates to help you get started!

Generic cover letter template - Biochemical research assistant

Dear [Hiring Manager], I'm excited to apply for the Biochemical Research Assistant position at [Company]. With my strong background in biochemistry and experience in laboratory research, I'm confident in my ability to contribute to your organization's scientific research. In my previous role at [Previous Company], I conducted biochemical assays, performed data analysis, and contributed to research publications. I'm experienced in techniques such as protein purification, gel electrophoresis, and spectrophotometry. I have a deep understanding of biochemical principles and am proficient in laboratory software such as GraphPad Prism and Excel. Additionally, my attention to detail and ability to work collaboratively with colleagues have enabled me to consistently deliver high-quality work. I'm passionate about biochemistry and am excited about the opportunity to bring my experience and skills to your team. Thank you for considering my application. Sincerely, [Your Name]

For more inspiration on writing a generic cover letter, check out these cover letter templates.

Generic cover letter template - Social work case manager

Dear [Hiring Manager], I'm excited to apply for the Social Work Case Manager position at [Company]. With my strong background in social work and experience in case management, I'm confident in my ability to provide effective services to your organization's clients. In my previous role at [Previous Company], I provided case management services to individuals experiencing homelessness and mental health challenges. I conducted assessments, developed treatment plans, and connected clients to necessary services such as housing, mental health treatment, and medical care. I have a deep understanding of social work principles and am proficient in case management software such as HMIS and ClientTrack. Additionally, my ability to build rapport with clients and work collaboratively with colleagues has enabled me to consistently provide high-quality services. I'm passionate about social work and am committed to helping vulnerable populations access necessary services and resources. I'm excited about the opportunity to bring my experience and skills to your team. Thank you for considering my application. Sincerely, [Your Name]

Click here for more great samples of cover letter examples .

Generic cover letter examples

Below are examples of generic cover letters that demonstrate how to effectively highlight your skills and experiences. These cover letter examples can serve as a guide to help you craft your own cover letter, ensuring it is adaptable across job applications.

General cover letter sample 

General cover letter example 

Generic cover letter sample

General cover letter sample

Disadvantages of using a generic cover letter

While generic cover letters can save time, they come with several drawbacks that can impact your job search effectiveness. Awareness of these potential disadvantages is important to ensure your application stands out.

• Lack of personalization : Generic cover letters may not convey genuine interest in a specific role, making it harder to capture the hiring manager's attention.
• Failure to address specific job requirements : They often don't address the unique requirements of each job, resulting in a less compelling application.
• Less compelling application : A one-size-fits-all approach can make your cover letter feel impersonal and generic, reducing its impact.
• Perception of low commitment : Using a generic cover letter may give the impression that you aren't fully committed to the job search process or the specific role you are applying for.

All in all? If you're going to use a general cover letter, it should be somewhat customized for each job if you want to stand out.

Craft a better, more customized cover letter with Teal

There is no such thing as a perfect cover letter, but a generic cover letter you can easily edit for each job application can save time and provide a solid start. However, personalizing your cover letter for every application can significantly improve how effective it is because it shows your genuine interest and alignment with the specific role.

If you want to create more tailored cover letters faster, Teal's Cover Letter Generator can help. Teal pulls details from your resume and the job description to generate customized cover letters in less than 30 seconds—no more deleting, rewriting, or reformatting.

Ready to get started?

Frequently Asked Questions

What do you write in a general cover letter.

In a general cover letter, you write a brief introduction about yourself, your skills, and experiences, how they align with job requirements in your field, and why you are interested in the position or company.

Is it okay to have a general cover letter?

It's acceptable to have a general cover letter, especially when applying to multiple positions, but it should be tailored to each job application to show genuine interest and relevance.

What salutation should you use for a generic cover letter?

For a generic cover letter, it’s best to address the hiring manager by name if possible. If you can't find their name, use a professional greeting like "Dear Hiring Manager" to ensure your cover letter remains respectful and appropriate.

Kayte Grady

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Project Manager cover letter examples and tips that work

A compelling cover letter is a crucial step in the job application process. It serves as your first impression and a key opportunity to showcase your skills, experience, and enthusiasm for the role. A well-written project manager cover letter can set you apart from the competition, highlighting your qualifications and understanding of the company and its needs.

TABLE OF CONTENTS

Introduction, relevant experience, skills and qualifications, understanding of the role, company-specific information, closing statement, your contact information, employer's contact information, closing statement, sample cover letter for project manager, creative project manager cover letter.

A project manager oversees the planning, execution, and completion of projects. They coordinate resources, manage budgets, and ensure that project goals and deadlines are met while communicating progress and addressing any issues that arise to keep the project on track.

What to write in a cover letter for PMO role?

An effective project manager cover letter should contain several key elements, including:

The introduction should be engaging and concise. It should mention the position you are applying for and how you found out about the job opening. This sets the stage for the rest of your letter.

How to write a retirement letter: Step-by-step guide with samples

Highlight your relevant work experience, focusing on past projects you have managed successfully. Use specific examples to demonstrate your ability to lead teams, manage budgets , and deliver results.

Detail the skills and qualifications that make you an ideal candidate. This can include technical and soft skills such as leadership and communication , and any relevant certifications or training.

You must clearly show that you understand the specific requirements of the position you are applying for. Tailor this section to reflect the job description and the company's needs.

Demonstrate your knowledge of the company by mentioning its values, mission, or recent projects. Explain why you are particularly interested in working for this company and how you can contribute to its success.

Conclude with a strong closing statement that reiterates your enthusiasm for the position. Express your desire for an interview to discuss your fit for the role further and thank the reader for considering your application.

How to address a cover letter without a name in a few steps

Project manager cover letter format

Writing a project manager cover letter can be intimidating, but it doesn’t have to be challenging. Follow this format to write a cover letter as a project manager:

This is placed at the top of the letter and includes your full name, address, email address, and phone number. The information allows the employer to identify and contact you easily.

You should include the date you are writing the letter. This helps in keeping records and ensures the letter is up-to-date.

It should include the recipient's name, title, company name, and address.

Begin with a professional greeting such as "Dear [recipient’s name]". If you do not have a specific name, "Dear Hiring Manager" is acceptable.

Start with a brief introduction that states the position you are applying for and how you found out about the job opening. Mention why you are interested in this role and for an opportunity to engage more with the hiring manager immediately.

Executive assistant cover letter writing tips and examples

Describe your relevant work experience. Focus on specific projects you have managed, detailing your role, the challenges you faced, and the successful outcomes. Use concrete examples to highlight your achievements and leadership skills.

Outline the skills and qualifications that make you a strong candidate. Include hard skills (e.g., proficiency with project management software) and soft skills (e.g., leadership, communication). Mention relevant certifications or training.

Demonstrate that you understand the specific requirements of the role by referencing the job description. Explain how your experience and skills align with the responsibilities and objectives of the position.

Show your interest in the company by mentioning its values, mission, or recent projects. Explain why you are particularly interested in working for this company and how you can contribute to its success. This indicates that you have researched and are genuinely interested in the company.

List of common interview questions for Kenyan job seekers, how to answer

End with a strong closing statement. Reiterate your enthusiasm for the position and express your desire for an interview . Thank the reader for considering your application and provide your contact information for follow-up.

Close with a professional sign-off such as "Sincerely," followed by your full name. If sending a hard copy, leave space for your handwritten signature above your typed name. You can optionally include links to your LinkedIn profile , portfolio, or personal website if relevant.

[Your name]

[Your address]

[City, state, ZIP code]

[Email address]

[Phone number]

[Recipient’s name]

[Recipient’s title]

[Company’s name]

[Company’s address]

Dear [Hiring manager's name],

I am writing to express my keen interest in the Project Manager position at [company name] as advertised on [job board]. With a proven track record in [industry or field], I am confident I can deliver successful projects and drive business growth.

Graphic designer cover letter examples to help you land a job

My experience in [specific skills, e.g., project planning, team leadership, risk management] and strong analytical and problem-solving skills make me a suitable candidate for this role. I am eager to contribute my expertise to [company name] and achieve your project goals.

Thank you for considering my application. I have attached my resume for your review and would welcome the opportunity to discuss my qualifications further in an interview.

Dear [Recipient’s name],

I am excited to apply for the Project Manager position at [company’s name], as advertised on [where you found the job posting]. I can contribute effectively to your team with over seven years of project management experience and a proven ability to deliver complex projects on time and within budget.

Alternatives to "I hope this email finds you well" in formal communication

In my current role at [current company], I led a $2 million IT infrastructure upgrade, improving system reliability by 40% and reducing operational costs by 15%. My expertise in Agile and Scrum methodologies and proficiency in Microsoft Project and Jira have consistently resulted in successful project outcomes.

I am drawn to [company’s name] because of your commitment to innovation and sustainability. Your recent projects integrating green technologies resonate with my values, and I am eager to contribute to your continued success.

Thank you for considering my application. I look forward to discussing how my background and skills align with your needs. Please get in touch with me at [your phone number] or [your email address] to schedule an interview.

[LinkedIn profile] (optional)

[Portfolio or personal website] (optional)

Do you now know how to write a project manager cover letter? A profession-specific cover letter can set you apart from other candidates by highlighting your relevant experiences and passion for project management. When it comes to writing a cover letter, project manager candidates like you have got to seize this opportunity to stand out.

Best software engineer cover letter examples for a job application

Tuko.co.ke has published an article about how to write an attachment letter (with samples). Are you in the process of applying for an internship ? You must submit a cover letter as part of your application, just as you would when applying for a job.

However, applying for internships is quite different, as you may have limited or no experience and limited qualifications. So, how should you write an attachment letter that’ll make you stand out? Read this article for details.

Source: TUKO.co.ke

Bill Cyril Salasya (Lifestyle writer) Bill Cyril Salasya is an experienced writer who joined the Tuko team in 2023. He holds a Bachelor of Education (Arts) degree from Kisii University. Bill has 5 years of experience in the field and has worked as a content writer at Strikingly, Urban Ambiance, and WOW Travels and as a freelance writer at Upwork. He works on various topics, including technology, lifestyle, travel, entertainment, marketing, etc. In 2023, Bill finished the AFP course on Digital Investigation Techniques. In 2024, he expanded his skills through Google News Initiative courses. You can reach him at [email protected]

Attacks on Walz’s Military Record

By Robert Farley , D'Angelo Gore and Eugene Kiely

Posted on August 8, 2024 | Updated on August 12, 2024 | Corrected on August 9, 2024

In introducing her pick for vice presidential running mate, Kamala Harris has prominently touted Tim Walz’s 24 years of service in the Army National Guard. Now, however, GOP vice presidential nominee JD Vance and the Trump campaign are attacking Walz on his military record, accusing the Minnesota governor of “stolen valor.”

We’ll sort through the facts surrounding the three main attacks on Walz’s military record and let readers decide their merit. The claims include:

• Vance claimed that Walz “dropped out” of the National Guard when he learned his battalion was slated to be deployed to Iraq. Walz retired to focus on a run for Congress two months before his unit got official word of impending deployment, though the possibility had been rumored for months.
• Vance also accused Walz of having once claimed to have served in combat, when he did not. While advocating a ban on assault-style weapons, Walz said, “We can make sure that those weapons of war that I carried in war, is the only place where those weapons are at.” Update, Aug. 12: The Harris campaign says that Walz “misspoke.”
• The Republican National Committee has criticized Walz for misrepresenting his military rank in campaign materials. The Harris campaign website salutes Walz for “rising to the rank of Command Sergeant Major.” Walz did rise to that rank, but he retired as a master sergeant because he had not completed the requirements of a command sergeant major.

A native of West Point, Nebraska, Walz joined the Nebraska Army National Guard in April 1981, two days after his 17th birthday. When Walz and his wife moved to Minnesota in 1996, he transferred to the Minnesota National Guard, where he served in 1st Battalion, 125th Field Artillery.

“While serving in Minnesota, his military occupational specialties were 13B – a cannon crewmember who operates and maintains cannons and 13Z -field artillery senior sergeant,” according to a statement released by Army Lt. Col. Kristen Augé, the Minnesota National Guard’s state public affairs officer.

According to MPR News , Walz suffered some hearing impairment related to exposure to cannon booms during training over the years, and he underwent some corrective surgery to address it.

On Aug. 3, 2003, “Walz mobilized with the Minnesota National Guard’s 1st Battalion, 125th Field Artillery … to support Operation Enduring Freedom. The battalion supported security missions at various locations in Europe and Turkey. Governor Walz was stationed at Vicenza, Italy, during his deployment,” Augé stated. The deployment lasted about eight months.

“For 24 years I proudly wore the uniform of this nation,” Walz said at a rally in Philadelphia where he was announced as Harris’ running mate on Aug. 6. “The National Guard gave me purpose. It gave me the strength of a shared commitment to something greater than ourselves.”

Walz’s Retirement from the National Guard

In recent years, however, several of his fellow guard members have taken issue with the timing of Walz’s retirement from the National Guard in May 2005, claiming he left to avoid a deployment to Iraq.

Vance, who served a four-year active duty enlistment in the Marine Corps as a combat correspondent, serving in Iraq for six months in 2005, advanced that argument at a campaign event on Aug. 7.

“When the United States of America asked me to go to Iraq to serve my country, I did it,” Vance said. “When Tim Walz was asked by his country to go to Iraq, you know what he did? He dropped out of the Army and allowed his unit to go without him, a fact that he’s been criticized for aggressively by a lot of the people that he served with. I think it’s shameful to prepare your unit to go to Iraq, to make a promise that you’re going to follow through and then to drop out right before you actually have to go.”

In early 2005, Walz, then a high school geography teacher and football coach at Mankato West High School, decided to run for public office. In a 2009 interview Walz provided as part of the Library of Congress’ veterans oral history project, Walz said he made the decision to retire from the National Guard to “focus full time” on a run for the U.S. House of Representatives for Minnesota’s 1st Congressional District (which he ultimately won in 2006). Walz said he was “really concerned” about trying to seek public office and serve in the National Guard at the same time without running afoul of the Hatch Act , which limits political speech by federal employees, including members of the National Guard.

Federal Election Commission records show that Walz filed to run for Congress on Feb. 10, 2005.

On March 20, 2005, Walz’s campaign put out a press release titled “Walz Still Planning to Run for Congress Despite Possible Call to Duty in Iraq.”

Three days prior, the release said, “the National Guard Public Affairs Office announced a possible partial mobilization of roughly 2,000 troops from the Minnesota National Guard. … The announcement from the National Guard PAO specified that all or a portion of Walz’s battalion could be mobilized to serve in Iraq within the next two years.”

According to the release, “When asked about his possible deployment to Iraq Walz said, ‘I do not yet know if my artillery unit will be part of this mobilization and I am unable to comment further on specifics of the deployment.’ Although his tour of duty in Iraq might coincide with his campaign for Minnesota’s 1st Congressional seat, Walz is determined to stay in the race. ‘As Command Sergeant Major I have a responsibility not only to ready my battalion for Iraq, but also to serve if called on. I am dedicated to serving my country to the best of my ability, whether that is in Washington DC or in Iraq.'”

On March 23, 2005, the Pipestone County Star reported, “Detachments of the Minnesota National Guard have been ‘alerted’ of possible deployment to Iraq in mid-to-late 2006.”

“Major Kevin Olson of the Minnesota National Guard said a brigade-sized contingent of soldiers could be expected to be called to Iraq, but he was not, at this time, aware of which batteries would be called,” the story said. “All soldiers in the First Brigade combat team of the 34th Division, Minnesota National Guard, could be eligible for call-up. ‘We don’t know yet what the force is like’ he said. ‘It’s too early to speculate, if the (soldiers) do go.’

“He added: ‘We will have a major announcement if and when the alert order moves ahead.’”

ABC News spoke to Joseph Eustice, a retired command sergeant major who served with Walz, and he told the news organization this week that “he remembers Walz struggling with the timing of wanting to serve as a lawmaker but also avoiding asking for a deferment so he could do so.”

“He had a window of time,” Eustice told ABC News. “He had to decide. And in his deciding, we were not on notice to be deployed. There were rumors. There were lots of rumors, and we didn’t know where we were going until it was later that, early summer, I believe.”

Al Bonnifield, who served under Walz, also recalled Walz agonizing over the decision.

“It was a very long conversation behind closed doors,” Bonnifield told the Washington Post this week. “He was trying to decide where he could do better for soldiers, for veterans, for the country. He weighed that for a long time.”

In 2018, Bonnifield told MPR News that Walz worried in early 2005, “Would the soldier look down on him because he didn’t go with us? Would the common soldier say, ‘Hey, he didn’t go with us, he’s trying to skip out on a deployment?’ And he wasn’t. He talked with us for quite a while on that subject. He weighed that decision to run for Congress very heavy. He loved the military, he loved the guard, he loved the soldiers he worked with.”

But not all of Walz’s fellow Guard members felt that way.

In a paid letter to the West Central Tribune in Minnesota in November 2018, Thomas Behrends and Paul Herr — both retired command sergeants major in the Minnesota National Guard — wrote, “On May 16th, 2005 he [Walz] quit, leaving the 1-125th Field Artillery Battalion and its Soldiers hanging; without its senior Non-Commissioned Officer, as the battalion prepared for war. His excuse to other leaders was that he needed to retire in order to run for congress. Which is false, according to a Department of Defense Directive, he could have run and requested permission from the Secretary of Defense before entering active duty; as many reservists have.”

“For Tim Walz to abandon his fellow soldiers and quit when they needed experienced leadership most is disheartening,” they wrote. “When the nation called, he quit.”

Walz retired on May 16, 2005. Walz’s brigade received alert orders for mobilization on July 14, 2005, according to the National Guard and MPR News . The official mobilization report came the following month, and the unit mobilized and trained through the fall. It was finally deployed to Iraq in the spring of 2006.

The unit was originally scheduled to return in February 2007, but its tour was extended four months as part of President George W. Bush’s “surge” strategy , the National Guard reported. In all, the soldiers were mobilized for 22 months.

Responding to Vance’s claim that Walz retired to avoid deploying to Iraq, the Harris-Walz campaign released a statement saying, “After 24 years of military service, Governor Walz retired in 2005 and ran for Congress, where he was a tireless advocate for our men and women in uniform – and as Vice President of the United States he will continue to be a relentless champion for our veterans and military families.”

Walz on Carrying a Weapon ‘in War’

Vance also called Walz “dishonest” for a claim that Walz made in 2018 while speaking to a group about gun control.

“He made this interesting comment that the Kamala Harris campaign put out there,” Vance said, referring to a video of Walz that the Harris campaign posted to X on Aug. 6. “He said, ‘We shouldn’t allow weapons that I used in war to be on America’s streets.’ Well, I wonder, Tim Walz, when were you ever in war? What was this weapon that you carried into war given that you abandoned your unit right before they went to Iraq and he has not spent a day in a combat zone.”

In the video , Walz, who was campaigning for governor at the time, talked about pushing back on the National Rifle Association and said: “I spent 25 years in the Army and I hunt. … I’ve been voting for common sense legislation that protects the Second Amendment, but we can do background checks. We can do [Centers for Disease Control and Prevention] research. We can make sure we don’t have reciprocal carry among states. And we can make sure that those weapons of war that I carried in war, is the only place where those weapons are at.”

But, as Vance indicated, there is no evidence that Walz carried a weapon “in war.”

Update, Aug. 12: In an Aug. 10 statement to CNN, the Harris campaign told CNN that Walz “misspoke.”

“In making the case for why weapons of war should never be on our streets or in our classrooms, the Governor misspoke,” campaign spokesperson Lauren Hitt said in the statement. “He did handle weapons of war and believes strongly that only military members trained to carry those deadly weapons should have access to them.”

As we said, Augé, in her statement, said Walz’s battalion deployed “to support Operation Enduring Freedom” on Aug. 3, 2003, and “supported security missions at various locations in Europe and Turkey.” During his deployment, Walz was stationed in Vicenza, Italy, and he returned to Minnesota in April 2004, Augé said. There was no mention of Walz serving in Afghanistan, Iraq or another combat zone.

In the 2009 interview for the veterans history project, Walz said he and members of his battalion initially thought they would “shoot artillery in Afghanistan,” as they had trained to do. That didn’t happen, he said, explaining that his group ended up helping with security and training while stationed at an Army base in Vicenza.

“I think in the beginning, many of my troops were disappointed,” Walz said in the interview. “I think they felt a little guilty, many of them, that they weren’t in the fight up front as this was happening.”

In an Aug. 8 statement addressing his claim about carrying weapons “in war,” the Harris campaign noted that Walz, whose military occupational specialties included field artillery senior sergeant, “fired and trained others to use weapons of war innumerable times” in his 24 years of service.

Walz’s National Guard Rank

The Republican National Committee has criticized Walz for saying “in campaign materials that he is a former ‘Command Sergeant Major’ in the Army National Guard despite not completing the requirements to hold the rank into retirement.”

Walz’s biography on the Harris campaign website correctly says that the governor “served for 24 years” in the National Guard, “rising to the rank of Command Sergeant Major.” 

Walz’s official biography on the Minnesota state website goes further, referring to the governor as “Command Sergeant Major Walz.”

“After 24 years in the Army National Guard, Command Sergeant Major Walz retired from the 1-125th Field Artillery Battalion in 2005,” the state website says. 

Walz did serve as command sergeant major , but Walz did not complete the requirements to retire with the rank of command sergeant, Augé told us in an email. 

“He held multiple positions within field artillery such as firing battery chief, operations sergeant, first sergeant, and culminated his career serving as the command sergeant major for the battalion,” Augé said. “He retired as a master sergeant in 2005 for benefit purposes because he did not complete additional coursework at the U.S. Army Sergeants Major Academy.”

This isn’t the first time that Walz’s National Guard rank has come up in a campaign. 

In their 2018 paid letter to the West Central Tribune, when Walz was running for governor, the two Minnesota National Guard retired command sergeants major who criticized Walz for retiring before the Iraq deployment also wrote: “Yes, he served at that rank, but was never qualified at that rank, and will receive retirement benefits at one rank below. You be the judge.”

Correction, Aug. 9: We mistakenly said a 2007 “surge” strategy in Iraq occurred under President Barack Obama. It was President George W. Bush.

Editor’s note: In the interest of full disclosure, Harris campaign spokesperson Lauren Hitt was an undergraduate intern at FactCheck.org from 2010 to 2011.

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